Is Your Brand Secure Online?
It takes decade building a trusted brand that is vibrant and customer engaging. As a trusted online brand, your customers expect you to secure their private information and go over-and-beyond in defending them from becoming targets of cyber crooks.
In this era of a developing digital age, brand owners are at a huge risk of falling victim to a multitude of online threats. It takes only a mere moment of negligence and online fraud to leave a brand devastated from its reputation.
If this wasn’t obvious enough, the internet has already become a new arena for brand-related crimes such as identity thefts, virtual crimes, and data hacks. Over 150 brands are hijacked because of phishing attacks, every month. Cybersquatting crimes alone cost over $1 million annually to the brand companies.
Building and maintaining social media accounts, websites, and email campaigns for targeting prospects and clients is highly important to promote a business and a brand on an online platform. These things are highly essential, but they also make brands vulnerable and open to the prevailing cyberattacks.
There are miscellaneous ways to fall victim to unethical online practices and tools that not only affect the brand image but the entire organization. Online brand abuse, brand counterfeiting, cybersquatting, and cyber threat activities are needed to be combated with the right investigation and proper brand monitoring tool to prevent the loss of revenue, secure brand reputation and maintain customer trust.
Time for Online Brand Protection
With innovation and advancement in technologies, there should be proper strategies for domain and brand protection online. Every organization should be vigilant towards the online security of its brand and must make sure that their brand is not being used as a vehicle of impersonation and fraudulent messages.
Cyber fraud comes in an ever-evolving array of various forms. From phishing websites, brand impersonation to identity theft, many comprehensive cybercrimes can cause serious financial loss to an organization.
Brand protection online is critical and it goes beyond setting up firewalls or antivirus software. It requires having employees who are aware of the existing cybersecurity threats and are proactive towards the impending cyberattacks. Along with that, it includes the proactive scanning of public domains and Dark Web servers to identify any evidence of brand counterfeiting.
The main role of online brand protection is to find and shut down fake social media profiles or websites that use your company’s logo or message people in your brand name to steal login credentials and access to your secure networks.
Top 3 Online Brand Protection Solutions
With the help of the right tools in the right place, protect your brand online along with your digital assets against brand infringements. Here are some simple tips and brand protection solutions that an organization must implement and follow:
Website Secure Sockets Layer (SSL) is a security standard that creates an encrypted link between the web server and browser or a mail server and mail client. With website SSL, customers can more easily determine whether they have landed on your legitimate and official website or not. Websites that hold private data must have this implemented so that customers are aware of the information that is processed through that site is encrypted and authenticated.
Make sure that no negative publicity of your brand is existing on the web and is not leaving a wrong impact on your customers. Proactive brand monitoring on the web is a smart way to identify and check the fraudulent cyber activities taking place against your brand.
Take Down of Phishing Websites
According to Webroot, around 1.5 million phishing websites are created every month. Brands on an online platform need to stay protected from cyber fraudulent activities like brand infringement and phishing websites/mobile applications.