Application development can be a little overwhelming for some people since it involves so many decisions and choices. If it’s your first time then we sure can understand the questions you might be asking yourself. With technology advancing so rapidly apps have to be developed in a way that it matches the latest technological trends.
Going for application development will be the best decision for your business especially if you are a startup. Startups need to gather an audience and convert them into becoming their regular customers. This can be achieved with the help of mobile apps as it will give the audience a platform to engage, interact and gather information about the startup.
An app must be developed in a way that there is no waste in the application development process, every opportunity is explored and the end result is worth all the effort and costs. To make this happen, we are writing this blog about things to consider when developing mobile apps for startups.
Let us begin with why should you get an app for your startup.
Why build a great mobile app for your business?
The fact that by 2020, there will be 20 billion mobile devices makes building an app that can profit your business is very important. Majority of the mobile users are preferring mobile apps to get things done and apps are more of a lifestyle than just a technological solution.
Here are some compelling reasons why businesses should have an app.
With a mobile app in your customer’s pocket, you have a lot of things to use to increase your sales. The simplicity and convenience of using an app to buy a product encourage users to buy repeatedly. When compared to websites, apps have more accessibility and people can make a purchase on the go. Another way to gain revenue is by showing ads on the apps. You can also charge users for your app. If the app is worth paying for, customers will buy it.
Reduces marketing cost
Marketing costs are huge and not every startup can afford it. With apps, you get a free marketing tool which reduces the cost of marketing, unlike traditional marketing. Mobile apps are low-cost marketing tools where push notifications can be used to market new products, inform about offers and re-invite users to increase the activity of the app. Not to forget that it takes less time, low cost and reaches a large audience at the same time.
A business runs because of its customers and impressing them is the biggest job. Mobile apps are no doubt a great way of enhancing the customer experience. Websites are great to reach a larger audience but it cannot give the same feel as an app. Apps are deliberately designed such that it fits small screens while giving visual satisfaction to users. Apps have quick access to the device features like calling, camera, GPS, etc. which makes them more likable.
Edge over competitors
Even though most companies have got an app, there still might be a chance for you to flourish. There are two possibilities that make your chance to succeed with an app possible. First, there might be companies in your niche that haven’t gone mobile which gives an edge. Second, even if some businesses have, they might not a great app. A poorly developed app is of no good use and you get a chance there.
There is a population that only operates its business through mobile apps. If you don’t have an app, you are missing out on that particular population. A large number of users prefer a mobile app over the website as seen in the statistics above. To know what percentage of your users are mobile-driven, check out the percentage of website visitors that access it through mobile phones. Also, younger users are more likely to use mobile apps as compared to adults.
Feedback from customers
If a business doesn’t meet the needs of its customers, it’s hampering its own growth. Most businesses take the smart route and consider the customer feedback a serious benefit. With feedback from your customers, you can reshape the business or make necessary changes. A great way to gather feedback is through reviews from the app store or from the in-app feedback section. You can also run in-app surveys from time to time.
Mobile apps are a strategy to get into the customer’s pocket. The convenience it brings for the users is very much appreciated by them. Having an app in their pockets and being able to access it anytime and anywhere creates stickiness with your brand. Unlike websites, apps are always a click or a tap away and that encourages repeated interaction with the business. There are also high chances that mobile apps can bring your business a great percentage of loyal customers.
Now that we have seen why you should get an app for your startup, here are some tips for creating an app that is profitable.
What are the main points to consider when developing a mobile application?
It’s easier to decide to get an app than actually planning to build a good one. Mobile app development is a process that needs proper consideration. It requires one to look into tips for bringing success to app business, implement them, and much more. In this section, we will state some things to consider when developing mobile apps.
Solidify the app idea
One of the mobile application development tips for beginners is the app ideation. Before you even think about the application development process, make sure your app idea is great. The entire base of the app is the ideation and you need to make sure you have everything it takes to make the app a success. You have to ask yourself whether the app idea is strong enough to survive the cut-throat competition or not. The app should also have an edge over the competition and should be able to solve problems on a business level.
Define your elevator pitch
One of the things to consider when developing mobile apps is the elevator pitch. You get a short time to present your business in front of investors and that’s why having a perfect elevator pitch is important. This also helps in finding the clarity in your app idea and business model. You should be prompt about your business, the problems it is going to solve, the funding it will need and the audience it’s going to target.
Identify the target audience
People think that the entire app using population is their target audience since they all can use an app. But there is a huge difference between someone who can use an app and someone who wants to use an app. Defining your target audience will bring more traction to the business. Knowing your target audience helps in building an app as per their liking. An app that satisfies the customer needs is going to become successful.
Consider the app platform
Factors in developing mobile applications also include the app platform. It is actually one of the most important things to consider when developing mobile apps. In the world of mobile apps, iOS and Android have become the top platforms for application development. There is an ongoing debate between Android vs iOS for startups and it isn’t going to end any time soon. Some find iOS to be the right platform for them and some find Android is the way to go. Both platforms are great in reality and have their pros and cons. iOS uses the Swift or Objective-C language whereas Android uses Java or Kotlin.
However, there is an option to select both platforms at the same time. Cross-platform apps are developed to be accessible on multiple platforms. The cross-platform frameworks that we use today are Ionic, Xamarin, etc. A simpler name for cross-platform apps is hybrid apps.
App store optimization
So far you have seen many things to think about when building an app. App Store and Play Store optimization are other crucial factors for consideration. Your app store page is a way of creating a good impression in front of users. 60% of apps are found through organic search and they are directed to the app store page of your app. You need to make the app look as appealing as possible while following the app store optimization guidelines.
One of the things to keep in mind while developing a mobile app is the way of monetization. As good as earning money off of the app directly is, there are other ways to earn money from the app.
If your app is good enough then you can earn from different ways using your app. You can earn money directly from your app in the following ways:
- Freemium apps: These apps are the most common types of apps. The apps can be download for free, however, to access some features users have to buy it from the app.
- Paid apps: The paid apps have to be bought by the users in order to use them. But for this to work, the marketing of the app needs to be strong so that the true value and unique features of the app are displayed.
- In-app purchases: Apps can have special features that the users can pay for. These features are only accessible to those who have made the in-app purchases.
- Subscription: Subscription is a way of earning on a regular basis. Users can subscribe to an app on a monthly basis and enjoy the best version of the app. Most apps have freemium for the simple version and subscription for a premium version of the app.
- In-app ads: Earning revenue from the ads is quite common these days. There are no barriers for users since watching ads don’t cost anything. The app can have a section to display ads or can add video ads to the app. However, user experience should not be compromised with when going for in-app ads.
- Sponsorships: This method of earning money is possible when you have generated a good user base. You can partner with some brands and advertise their products on the app. There is a two-way benefit in sponsorship for you. First, the brands will pay you for the user actions and second, users will increase the in-app engagement.
App security measures
If your app is not secure then your app is not for the users. With so much advancement in technology, there comes a great risk of security breach and hacking. This is why you need to make sure you follow security practices for a hack-proof app to protect your users’ data. Most users are naive with the concept of hacking and need an app they don’t have to worry about.
Marketing strategies for pre-launch and post-launch
The marketing strategy of the app is one of the things to consider when developing mobile apps. Before the app is launched, proper awareness should be created about the app. This will help in boosting the app downloads once the app is launched. The pre-launch is as important as post-launch and the marketing strategies for both should be ready.