How to Create an SEO Friendly Homepage?

8 Key Features Your Homepage Should Include | GRIP Blog

Homepages are unique to any website. They serve as both an online reception area and as a navigational hub for visitors wanting to find information about your company, its products and services. The key to getting more traffic, however, is improving how your homepage ranks in search engine results and here, we’ll explain how you can do this.

Distilling your USP

When ranking your homepage, search engines will use its content to understand what the page is about. Unlike other pages that can talk specifics about your products and services, the homepage’s job is to distil what is unique about your business and put it in a nutshell. This means making your unique selling point (USP) the central theme of your homepage. Although you should include information about your products and services, with links to them, promoting your USP is the homepage’s most vital task.

Getting the USP right takes some work, It has to define not just what makes your business unique’ but why it is the best choice for your customers. Don’t just tell them you are an independent financial advisor or a local estate agent, tell them the benefits of being independent or local.

Essentially, a good USP is like a mini blog post. It should succinctly show that you understand the customers’ problems and explain how your company is best placed to solve them.

Getting your keywords right

How to Choose the RIGHT Keywords to Optimize For

With the homepage being the navigation hub of a website, many believe it needs to contain the keywords for all their products and services. Some will even list everything they sell or offer in an attempt to do that. Overdoing this, however, can be misguided and backfire.

Every page on a website should have a focus keyword and no two pages should use the same one. If you have a landing page for selling shoes, for example, you don’t really want your homepage competing with this page. Though there is value in mentioning shoes on your homepage if they are one of your main products, multiple keywords relating to shoes should, ideally, be reserved for the shoe page.

Indeed, if a homepage is little more than a list of products and services, it doesn’t necessarily come across as useful to your customers. Search engines today are sophisticated enough to understand this. Instead, they are looking for user-friendly information about your USP and what visitors can find on the rest of the site, including your main products and services. Any keywords used should be within the headings and text and primarily for the benefit of the visitor, not the search engines.

A company visitors can trust

5 Ways to Increase Visitors Trust in Your Website | Web Galeria

If search engines direct users to the websites of untrustworthy businesses, people will stop using them. To avoid this, search engines go beyond filtering out the dodgy websites of scammers and cybercriminals. Today, their algorithms analyse a wide range of trust factors to determine whether your site and your business should be listed in results.

On a technical level, they will look to see if your site has an SSL certificate, reliable hosting, quick loading and response times and a lack of broken links and 404 error pages. They will even analyse the links you point customers to, in order to make sure you don’t send them on to other untrustworthy sites.

They will also look at other information, such as user reviews and star ratings. Indeed, one of the reasons they have listing services like Google My Business is so they can verify the legitimacy of a business and gauge what the public think of it.

A homepage can also play a vital role in promoting the company’s and the website’s trustworthiness. Displaying company and VAT registration details, accreditations, qualifications, memberships of recognised organisations, customer testimonials and reviews, etc., help both the search engine and customer gain trust in you. The perfect place for these is on your homepage as this is the first page that visitors and search engines visit.

A homepage designed for the visitor

What Makes a Good Website Homepage Design?

As mentioned earlier, the homepage is the navigational hub of the website and search engines will analyse how well it serves this purpose. Does it have clear information, helpfully organised with headings, images, easily readable text and links? Is it easy to navigate from the homepage using menus, search bars, category lists, etc.? Is it user-friendly on mobile devices and provide assistance for people with accessibility needs?

All these factors need to be considered when optimising your homepage.


To improve your homepage SEO, you need to provide what search engines want – and that is a focus on the user, not the search engines themselves. This means your homepage should display your USP, describe the main areas of the site and help people get there easily, and provide evidence of your trustworthiness. While you should place keywords where they are useful and needed, they should not be the focus of your homepage content.

Locks on Web Redesign: 5 Keys to Unlock

Locks on Website Redesigning: 5 Keys to Unlock

A website is the destination of your online business, and you should make sure your website is well-designed and compliant with the existing SEO guidelines. Year after year, new technologies, software, and ranking algorithms are introduced, which force website owners to make the necessary design changes.

Website Redesigning

When to Consider a Website Redesign | Mightybytes

If you are a website owner who is contemplating a website redesign, this article discusses five vital factors that you should consider for redesigning a website.

A Responsive Website Redesigning

Responsive Website Redesigning Services, With 24*7 Support, | ID: 6654188497

A clunky, laggy, and unresponsive design can turn off the visitors in the blink of an eye. On the other hand, a beautiful looking website that responds to the touches and actions immediately hook in the visitors. Moreover, Google has made it clear that a responsive design that increases session time would be one of the significant ranking factors.

Good website redesigning includes a clutter-free interface with plenty of white spaces and small but visible navigation buttons. A website with symmetric and well-organized pages catch the eye of all users and make an excellent first impression. A responsive design Also includes different landing pages optimized according to various devices that can give your website a significant boost in traffic, average session time, and rankings.

Summarizing, your website needs to satisfy these parameters for attaining an excellent, responsive design that impresses your visitors and improves your Google rankings.

  • Beautiful design
  • A lot of white spaces with small navigation icons
  • Diverse landing pages

Mobile Optimization

Mobile Optimization: Principles From Smart Marketers - Lander Blog

Apart from responsive design, a website should be compatible with all small screen and large screen devices. Around 50 percent of the total internet traffic is mobile traffic, and Google, in one of its recent algorithm updates, has mentioned that mobile compatibility is going to be one of the significant ranking factors for websites.

Therefore, your website should be well-optimized for mobile, tablet, and other small-screen devices. A website can be optimized for mobile devices by several methods like:

  • Updating robot.txt file
  • Updating the CSS code
  • Using mobile-optimization plugins
  • Creating a mobile version for your website

Speed and Performance

Good Performance is Good Design. It's time for designers to own… | by Mitch Lenton | UX Planet

Suppose you typed a search query on Google and clicked on one of the displayed search results. You’ve been waiting for ten seconds, but the page does not load. What will you do? Unless you are not a regular visitor to that website, you leave it in a flash. This behavior is standard and applied to all the users; therefore, a website must load fast.

The design of the website plays a vital role in determining its speed and performance. If a website has a dense, clumsy design with a lot of content, pictures, and videos on every page, it takes more time to load. On the other hand, if a website has a sleek and responsive design with minimal content and compressed images, it loads faster.

Luckily, you can access a lot of free tools like GTmetrix and PageSpeed Insights that allow you to determine a website’s load speed and tips to improve it.

Some tips to improve your website’s load speed and performance are:

  • Design plays a vital role in determining your website’s load speed. Your website design should be minimal, with only necessary items and pieces of information on the page.
  • The presence of excessive multi-media elements like high-quality images and videos can significantly reduce the load speed of a website. Try reducing videos and pictures on your website, and compress the photos if they are relevant and provide the necessary information.
  • If your website does not have appropriate storage, bandwidth limit, or a right hosting provider, it affects its loading speed. Make sure to check these factors if your website takes time to load.
  • Check your website’s speed and performance regularly and act upon the recommended fixes and suggestions.

Accounts and Social Media Integration

Top Benefits of Social Media Integration in Online Marketing - Lander Blog

Social media integration enables you to multiply the number of visitors visiting your website without putting in any extra effort. Adding share buttons on your website allows your visitors to instantly share your content with their friends and family, which improves your reach, traffic, and rankings.

Adding your social media handles on the website can help you connect better with your audience and allows you to share content on different platforms and in various forms. Providing an option to register and login on your website enables you to provide your users with personalized user experience, which is essential for building trust and improving brand reputation. You can further simplify the login process by providing the feature of logging in directly from social media accounts.

Social media and account integration can help you in the following ways.

  • It allows your visitors to share your content over different platforms.
  • It enables you to connect your visitors with your social media handles.
  • It enables you to provide your users with personalized user experience.


How to Utilize Google Analytics to Improve Your Restaurant's Website

Analytics tools allow you to analyze the performance of your website and make necessary improvements. Different websites have different visitors of varying age, gender, country, device, and more. Analytics tools like Google Analytics and Monster Insights allow you to access all the information about your visitors, enabling you to understand their behavior and requirements.

Analytics tools also allow you to track conversions, funnel performance, session time, bounce back rate, back off rate, and other necessary information that can be vital for improving your website’s performance.

Some advantages of using analytics tools are:

  • It provides in-depth information (demographics) about the visitors.
  • It identifies the underperforming areas of your website, helping you take targeted actions.
  • It enables you to analyze your conversions, backoffs, bounce back rate, and average session time.
  • It helps you optimize your campaigns and strategies according to the visitors.


Website design is a significant ranking factor for websites as a responsive website design that provides visitors with a better experience. Although a good website design includes other elements like logo design & positioning and widget optimization as well, the aspects discussed above play a key role in determining the overall design and performance of your website.

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