A Guide to Finding and Creating Free Website Images

24 Sites to Find Free Images You Would Actually Use for Your Marketing

Images are an integral part of websites. They illustrate content, create visual stimulation, help with branding, assist with page structure and keep the reader engaged as they move down the page. Without them, websites would be dull to look at and visitors would leave in search of more exciting content. However, getting great images is not as easy as it seems. In this post, we’ll look at some tips for finding and creating free images for your website.

Why can’t I use any image?

There are some fantastic images on the internet and life would be so much simpler if we could just copy and paste them into our content. Those images, however, are the property of the people who own the copyright, most of them being professional photographers whose livelihood depends on selling them. Using them without permission robs those highly creative people of an income and is illegal. It’s exactly the same as illegally downloading a movie or music track.

Are there any images I can use?

24 Sites to Find Free Images You Would Actually Use for Your Marketing

Luckily, there are lots of images available on the internet which are free to use. However, although they are free in a monetary sense, there may be restrictions on how you use them and conditions about what to do if you do use them.

Free images usually fall into two categories. These are public domain images and Create Commons images. Public domain images are completely free to use. You can use them for any purpose and you can make any alterations to them that you like.

Create Commons images are free to use but come with a license. There is a range of possible licenses, each stipulating the manner in which the image can be used. The main restrictions and conditions are these:

  • Attribution: Some licences stipulate that you must credit the image to the copyright holder on the web page. This is usually done underneath the picture, for example, ‘Image © Cam Raman’.
  • Commercial / Non-Commercial Use: Some photographs have been made available for non-commercial use only. This means you cannot use them for business purposes. So, if you have an e-commerce website, avoid using images that are labelled for non-commercial use only.
  • Derivatives / No Derivatives: Often people like to make changes to images before they put them on their website. Some photographers do not want this to happen, as it could result in an image causing offence, for example, someone may use it to create viciously If you use an image with a No Derivative licence, therefore, you cannot make changes to it without permission from the copyright holder.

Before using any free image, you should carefully check the licence and see what the conditions for use are. You should ensure that you follow those conditions as directed.

Where can I find free images?

Webflow: The no-code platform for web design and development

There are lots of free image websites on the internet. However, over the past few years, many have become little more than affiliate channels for ‘paid for’ stock image sites like iStock and Shutterstock. You’ll find a reasonable selection of average looking free images and lots of adverts for professional images.

That said, there are some decent ones out there. Here’s a list of them.

  • Unsplash
  • Pexels
  • Every Stock Photo
  • Pixabay
  • Totally Free Images
  • Public Domain Pictures

In addition to these, you should also try looking at Flickr which has billions of images, many of which are Creative Commons and most of those only require attribution.

Google is also a great resource as you can filter not only for free images but for specific licence types. Simply click on Images > Tools > Usage Rights and then select the licence type you need. See image below. 

Taking your own photographs

2.3 million+ Stunning Free Images to Use Anywhere - Pixabay

One way to avoid paying for images or dealing with Creative Commons licences is to use your own photographs. This way, you are the copyright holder and can do what you like. It also means the images on your website will be totally original, unlike stock photos which can turn up everywhere. With high-quality cameras in everyone’s pocket these days, it couldn’t be easier – especially with all the free to use editing apps available.

If you do consider using your own images, here are some things to consider:

  • Keep your image size to 72dpi for internet use. Anything bigger could slow your website down.
  • Remember the basics when taking images: keep still, get everything you need in frame and ensure the lighting is right.
  • If taking product photography, try using a cheap lightbox or a solid colour
  • Use the focus square on your phone screen to make sure faces or other focal points are sharp.
  • If possible, use a tripod.
  • Always take a selection of images. There’s always someone with their eyes shut!
  • Use editing software to create interesting effects, crop to size and add text.

Online image creation tools

Besides taking your own photographs, there is a range of excellent online tools you can use to create stunning images and infographics, using vectors, illustrations, clip art, photos and text. Some of these tools are completely free whereas others may offer free and premium services. Some of the most popular tools are Canva, Be Funky, Snappa and Piktochart. You can use some of these tools to create eye catching images for your website and for your social media posts too.


From reading this article, you’ll now have a better understanding of the different types of free images available and the conditions under which their licence allows you to use them. You’ll also have a better understanding of where you can find them, how you can use your own images and what graphic design tools you can use.

Benefits Of Top Ecommerce Platforms For Websites

The purpose of every ecommerce website is the same: Sell Products. The availability of platforms for your ecommerce website is in abundance. But only a few have managed to grab the top-spots in our list. It’s no surprise if you have heard about these platforms before. You have heard about these platforms because they are popular and they are popular because developers use these ecommerce platforms mostly. Have you read the Must Include Features in an Ecommerce Website?8 Best Ecommerce Platforms 2021: Which Should You Use?


Let’s discuss each of the platforms in detail


1. Magento Ecommerce Platform

Probably the most widely used platform for developing ecommerce websites is Magento.
The Open Source feature of Magento makes it the most popular platform. Magento’s flexible working module, ease of use and security can’t be ignored as these make developers’ tasks easy.

  • Ranked 3 in the United States and in Canada’s top 500 ecommerce dealers, Magento’s popularity and demand is always there.
  • Along with Desktop, Magento apps allow its store integration across devices to make it accessible on tablets, mobile, and other devices.
  • Extensions offered by Magento allow the developers to make the store unique from the competitors without affecting the user-friendliness and user experience.
  • Magento users can run multiple storefronts with one backend system. This takes Magento a step ahead of its competitors in ecommerce platforms.
  • Magento was introduced as a blogging platform. Its core focus was only on ecommerce market.

RichestSoft is a web development company that has one of the best ecommerce website developers in its team.


2. Shopify Ecommerce Platform

If you are a first timer in the ecommerce and want to have your store quickly setup, then have a Shopify website. Startups who are concerned about time, budget and resources can opt Shopify

  • The low cost of Shopify keeps it the favorite platform for ecommerce websites for the startups
  • Even at low cast, Shopify offers great storefronts that are visually appealing. When you are selling things, the look and appearance of your store matter.
  • Shopify takes care of the hosting and most of the coding part. Its easy usage let the developers finish the tasks quickly giving a head start to the store owners. Its hosting features save space on your server.
  • Shopify offers hack protection and security upgrades to keep your store safe from the hackers.
  • Various Add-ons are available to launch your marketing campaigns.
  • Shopify also has SEO plugins/add-ons to make the store SEO-friendly.
  • Customer Support is literally available 24/7. You can call them for the issue you facing at the backend..

Get the best return on your investment in Shopify. Hire the best ecommerce website developers from RichestSoft, your trusted ecommerce website development company.


3. OsCommerce Ecommerce Platform

OsCommerce is short for Open-Source Commerce. Its name gives the idea that it is an Open Source ecommerce platform that is available for download from its official website.

  • OsCommerce uses MySQL and PHP. So, PHP developers can develop and manage your oscommerce estore.
  • It permits the use Secure Sockets Layer (SSL) protection.
  • Has the basic but robust structure that is safe and easy to manage at the backend.
  • All the features are accessible once installed
  • Add-ons and plugins available to accomplish complex tasks
  • Products to categories and categories to categories structure
  • OsCommerce offers support to unlimited products and categories

RichestSoft ecommerce web developers are known for completing the tasks on time and effectively.


4. OpenCart Ecommerce Platform

Whether you own a small shop or a large wholesale business, OpenCart is open for all. It is based on open source environment. The Strong interface of OpenCart is user-friendly and marketing ready. OpenCart serves an easy gateway for the customers to complete the shopping tasks with an ease.

  • OpenCart offers at around 1500 plugins using which you can customize your ecommerce store as per your business’ unique requirements.
  • OpenCart is on Model-View-Controller script which is XHTML compliant.
  • A fresh user easily grabs the OpenCart Dashboard functionality because of its easy use.
  • OpenCart is available for free of charge. Most of the plugins are also available for free. You might have to pay for some add-ons, but that’s very minimal amount and affordable.

Many of ecommerce web developers at RichestSoft are well versed with functionality and usage of OpenCart platform.

5. PrestaShop Ecommerce Platform

PrestaShop was introduced to the world in the year 2007. It has been in the business for the past 9 years.

  • The first and foremost benefit of PrestaShop that would interest you is its free availability
  • The customization feature of PrestaShop allows the customization based on business niche
  • Free themes to choose as per your industry
  • PrestaShop is a lightweight ecommerce platform
  • Interactive user interface increase user-friendliness and user experience

What To Look In CMS Platform Components?

CMS – Content Management System. A phrase that is thrown so fashionably in the professional web development companies that it has everybody blabbering about it. Let us break it into pieces for your understanding what to look in your CMS Platform.CMS allows you to arrange the web content utilizing the reusable components in the platform. These components include a template, database, dashboard, and last but not the least, a programming language.

Net Solutions' Guide to CMS Platforms: Must-Have Features, Benefits & More

Secure Database

The database is the fuel for the CMS. CMS runs on it. Some of the major and powerful databases are MySQL Database, Microsoft SQL Server, and Flat File Database. Microsoft SQL is a Microsoft and MySQL is an open source database. These are credible and secured databases. If you are looking for a database, choose a secured database so that you don’t have any fear of losing your precious data. Insecure databases are easily breached by the hackers. What’s the use of spending all that money and effort in SEO, if your database is not secured?

Robust Dashboard

Dashboard or the Control Panel of your CMS allows you to view, insert, edit or delete the components, as per your wish all at one place. An SEO-friendly dashboard will allow you to write Meta Tags, put Alt Tags, insert Header Tags, Change URLs, introduce primary keyword and optimize your blog from SEO perspective. If these are not in your primary dashboard or in any sub-section, then stop using that CMS, it’s not giving you full control.

Compatible Programming Language

You have information stored in your Database, which is now well-maintained. Now, you have to fetch that information in the front-end for the viewer. This you do with the help of CMS programming language. Two things can happen here. One is your PL is not compatible or the language which is compatible is purely out of your reach of knowledge. In both the cases, you are stumped!

Responsive Template

This is as crucial as other components, probably the most crucial. Here, you will have a definitive option to choose Adwords focused template, SEO-friendly template, Adsense focused template, responsive template, industry-focused template, and others. Your priority should be to look for a template that is responsive and SEO-friendly. The others will follow up eventually as you grow up in ranking using SEO.

So, before going to any professional web development company that provides customer web development services, keep these things in mind. Or you can consult with us. RichestSoft deals with web development services and works on the technologies such as Core PHP, CodeIgniter, CakePHP, Laravel, WordPress, Magento, Opencart, Joomla, OSCommerce, Drupal, PrestaShop, Web Services, Tictail, YII, etc.

5 Types of Video Content to Promote Your Website

17 Types of Video Content That People Actually Want to Watch

Videos are an important part of any content marketing mix and although they take longer to put together than blog posts, images and infographics, their impact can be well worth the effort. In this post, we’ll look at five different types of video you can create to promote your website or online business.

1. How-to videos

How to Create the Best How-To Videos: Tips and Tricks

If you are looking for highly successful content marketing, then ‘How to’ videos are one of the most effective methods you can use. As a business specialising in a niche, you’ll have in-house expertise that customers will be scouring the internet for. If you can show them how to do something successfully, this helps them to trust you as a business and makes them more likely to follow you, like and share your content and buy from you.

How to videos are useful because you can show the process of doing something as well as explaining what to do. This is particularly helpful when helping people do something physical, such as decorating a cake, repairing a car or installing a new a hard drive on a computer.

2. Vlogs

How to Vlog: A Beginner's Guide to Vlogging

Creating a vlog to promote your website or business can be extremely beneficial. Some vlogs are so successful that they have international influence and millions of subscribers. This is because the nature of a vlog makes them entertaining and viewers come back to watch again and again.

A good vlog often gives inside information about the company and the people who work for it, helping customers to see the human side of the business. It is also short, so it’s not demanding to watch. The tone of presentation is usually informal and the presenters chat to the audience in a friendly, personable way. This is what helps them to be so engaging and get so many shares and likes. Vlogs are also easy to produce – most vloggers create them on smartphones or digital cameras and edit them with apps that let them add titles and sound clips.

If you do decide to start vlogging, you need to post quite regularly because your audience will want to see more. However, as they are short and easy to make, this shouldn’t be a problem. One of the best things about creating vlogs is that you often get comments from viewers which help you decide what content to cover.

3. Product videos

How to Create Simple and Effective Product Videos (With Examples)

One of the hardest things about buying a product online is that, in many cases, all a customer sees is a few paragraphs of description and a couple of photographs. Often, it’s not enough to help us make a fully informed decision. It’s one of the reasons why we have distance selling regulations, so we can send things back if we don’t like them.

By creating a video which shows the product in detail, you can give consumers a far better understanding of what they will get. This increases their confidence in buying, boosts your conversion rates and slashes the number of returns you need to deal with. It also gives you the edge over competitors who do not provide videos.

You can also use videos to compare products to others, showing customers how yours is better. At the same time, you can mention the benefits of buying from you, such as free delivery, guarantees and customer benefits.

4. FAQ videos

Faq Puzzle. White Background. 2 Stock Footage Video (100% Royalty-free) 11746520 | Shutterstock

Nearly every website now has an FAQ section which deals with commonly asked questions from customers about products and services. These may cover a wide range of topics, such as payment methods, service levels, delivery times, shipping charges, product installation and use, etc.

Whilst some potential customers will contact you to find the answer, the majority won’t. Instead, they’ll find a site that can quell their fears and last-minute concerns and buy from them. Creating an FAQ video is a great way to answer these questions and to reach out to those customers who would normally abandon your site.

Whilst it’s a good idea to put your FAQs in writing, too, a video can put across the answers in a more engaging and impactful way. A good example of a company working to answer customers’ questions about its products is Lidl.

5. Testimonials

21 Powerful Video Testimonial Examples To Inspire You | Uscreen

Testimonials can have a huge impact in helping potential customers choose your company. Seeing other customers who have been satisfied with your services or happy with your products can be a deciding factor. However, one of the problems with written testimonials is that not everyone trusts them. Unlike independent reviews on third-party websites, it is conceivable that testimonials on your own site might just have been made up.

With a video testimonial, however, the viewer can see and hear the actual customer making their testimonial and you can even show them with the product or the outcome of the service you have provided. If you are a builder, for example, your testimonial could show a before and after view of your work followed by the homeowner talking about how happy they are with the work.

You can also use testimonials as part of your recruitment drive by getting your current employees to talk about what it is like to work at your company and the benefits they receive.


As you can see, there are plenty of ways you can use videos to promote your business. You can show off your expertise with ‘How to’ videos, create an ongoing and engaging vlog, promote your products in ways that increase their attraction, answer your customers’ questions and show them how well your current customers appreciate you. All these methods can help increase traffic to your website and improve your conversion rates.

Top 10 SEO Tips to Drive Growth to your New Website

If you have just launched a new website, it is going to take time for it to become established on the internet and start attracting visitors. However, there are quite a few things you can do to speed up this process, helping your site get better search engine rankings and more traffic much sooner. Here are 10 SEO tips specifically chosen with new websites in mind.

1. Target low competition keywords at the outset

When you first launch your site, it will have a very low authority on Google, and this means it will rank less well than established competitors for high competition keywords. Whilst there is nothing to stop you from targeting those keywords, the quickest way to generate new traffic to your site is to target those keywords which are less competitive.

You can check how competitive a keyword is by using Google’s Keyword Planner. This will show you whether competition for a term is high, medium or low. Finding keywords that are less competitive gives you more of a chance of ranking for them and getting the traffic that they send. If you only target highly competitive keywords, you may not rank at all and thus get no organic traffic in the early days. This method is a good technique to use whilst your site builds up authority.

2. Always put your main keyword in your page title tag

How to Craft the Perfect SEO Title Tag (Our 4-Step Process)

Title tags and other meta information are used by search engines to determine the subject matter of each page or post on your website. It’s absolutely crucial, therefore, that when you create your new website, that the page title tag has the most important keyword or term included. This way, when someone searches for that term, search engines will see that your page has relevant content.

There’s a definite link between keywords in the title tag and search engine rankings, so make the most of this technique. You should also make sure that you include your keyword in the page’s meta description.

3. Write titles for searchers, not searches engines

Getting ranked number one in Google does not guarantee you any traffic. You’ll only get people coming to your website if your result gets clicked on. So, when you write the title of your page or blog post, you have to write it in a way that will make the reader want to click on it. It has to grab attention and be compelling.

If you run an online store, you can maximize sales by writing titles that attract searchers who are ready to buy. To do this, simply add the word buy to your keyword, for example, ‘buy handmade chocolate. If someone includes the word ‘buy in the search term, titles like these are much more likely to get clicked on and result in a sale.

4. Make sure your title doesn’t get cut off

Space is precious in search engine results and when it comes to titles, only about the first 70 characters get shown – sometimes less for mobile devices. The length for meta descriptions is about 100 characters.

If your titles and meta descriptions are too long, they’ll get cut off midway through. This can have a negative effect on click-through rates as searchers want all the information in front of them before deciding whether to click or not.

Make sure you keep within the limits and, if possible, put your keywords near the beginning. That way, they’ll always be shown.

5. Don’t put things in the way of your content

If searchers have chosen to visit your site, they expect to find the content they have searched for as soon as they land on your page. To make sure this happens, don’t force them to scroll halfway down the page before seeing the title and don’t bombard them with adverts and pop-ups.

Google pays particular attention to what it calls ‘above the fold’ content: i.e., the content you see before scrolling. They don’t want to see browser-sized images with no text, nor do they want them full of header ads.

To rank well and to keep visitors on your site, give them what they are looking for the moment they land.

6. Optimize your images

How to Optimize Images for Web and Performance 2021

A lot of people search for products by doing an image search. If they see something they like the look of, they’ll visit the site directly from the Google’s image results. If you sell products on your website and have lots of images, you can turn these into ranking opportunities by optimising them.

All you need to do is add a description to the alt text tag, for example, <img src=“photo-of-handmade-chocolate.png” alt=“delicious homemade chocolate” />

As you can see from the example above, it can also help to change the actual image name from the number given by your camera DCSN-846368.png to something search engines can read, e.g., ‘photo-of-handmade-chocolate.png

7. Use accelerated mobile pages (AMP)

What is AMP? - The Complete Guide to Accelerated Mobile Pages

You can improve your search engine rankings by improving the speed at which your website loads. One of the best ways to do this for mobile devices is by using accelerated mobile pages. These are lightweight versions of web pages designed to load very quickly on phones.

AMP pages already rank highly in mobile searches, so don’t miss-out. 66% of our surfing is now done on mobile devices.

Another key to faster loading times is to make sure that your web host runs your website on a high-performance, fast-loading server.

8. Keep your website fresh

Search engines like to promote websites that are regularly updated with new or refreshed content. If you’ve got a new website, you won’t have anything that needs updating straight away, but it can be a big help, SEO-wise, to add new content to it regularly.

One of the best ways to do this is by adding a weekly or bi-weekly blog post. The sooner you begin to develop a blog, the better it can be for your ranking. And remember, your blog post can be used to send people to your products.

9. Add internal links

How To Add Internal Links In WordPress Quickly

Theres a well-known phrase in SEO called a link juice and this refers to the fact that when you link from one page to another, some of the ranking power of the linking page is passed to the linked-to page.

So, if you have a page that gets lots of traffic and want other pages to rank higher, add an internal link from the high-ranking page to the pages whose ranking you want to see increased. Don’t overdo it, though: too many links will dilute the link juice.

10. Submit a sitemap to Google Search Console

How to create an XML sitemap and submit it to Google - Search Engine Watch


Google Search Console, formerly Google Webmaster Tools, is one of the most important sets of tools you can use to help your sites SEO. One of the things it enables you to do is upload a sitemap of your website.

When you upload a sitemap, Google will then crawl your site and index all the pages, posts, images and other content it can find. Only once these things are indexed can they be found on Google or turn up in search results. If you resubmit your sitemap every time you update your website, Google will always have up-to-date knowledge of your content.

You can open a Google Search Console account for free.


If you have just set up a new website, hopefully the ten tips given in this post will have shown you some of the ways to help your site start ranking in search engine results and how to get searchers to click through to your site.

Add Top Features In Website With Custom Web Development Services

Custom websites mainly developed by keeping clients requirement in mind. They give some general guidelines to developers, which mostly based on their business needs. They not only provide these elements to present the business effectively but also make website unique to attract more traffic as compare to available competitors. Most of the clients want to make the site user-friendly as this feature offers rapid growth.

The 5 Biggest Benefits of Custom Website Development
Below mentioned points are guidelines for website development with most effective features:

Pick Effective Website Scopes To Meet The Potential Goals:

With the development of technology, every day we are introduced with new features and scopes. Thus, at the time of selection, a statement of confusion is apparent as we have to choose from numerous availability. The features selection procedure could be easier if customers’ choices recognized completely. One of the standard functions that need to be kept at the top is fully fledged set of product pages with easy navigation advantage. Professional web development company, which has been hired, must know your contact and add at the appropriate place on a website.

Focus On Professional Aspects:

People would like to visit your site regularly if it has the professional outlook. The clean appearance of features will help visitors understand the concepts and utilization, and appropriately utilize the functionality. The whole functionality of website should be utilizable for everyone not difficult to navigate.
Color combination is the first aspect that plays a vital role in grabbing the attention of onlookers. It should be perfectly combined with video, picture and other visible components. If there is no combination of between different color usage, it makes a website completely unprofessional, and present with the amateurish look.

Content Quality to Improve Overall Appearance:

It is content after design that complete the task of information giving to the visitors. If the professional writer has written entire content, the visitor must get the complete information in an effective manner. They will understand the services and product efficiently and follow the terms while getting these. The content should be appealing that gain their trust, and make them comfortable to buy from you.
A careful development of the information is important to ease the understanding.

Easy Shopping Procedure

Most of the time we find that visitors get it little difficult selecting the products, and not follow the buying procedure without executive help. The process can be made easier by displaying the products with clear picture and informative content. Easy selection process with very few clicks pleases the visitors. Sometimes visitors select several items but cancel few while doing the last purchase. Thus the cancellation process should be easy as well.
Shopping process should be easy and with several options including credit cards and online payment methods.

SEO to Acquire Complete Benefits of Web Development:

Getting a well-developed website shows its complete effect if given the touch of SEO services. This technology takes the site at the top of search engine ranking. No doubt, displaying the site at the top is the desire of everyone; this target can be achieved easily with the appropriate use of keywords. Use of quality Meta and ALT also add positive effects in this regards.

Best Tips To Help Your Website Increase Revenue

How Recommendations Can Increase Revenue by 20 Percent


Creating a good website which can help you earn more revenue is not a very intimidating task as one might feel. If you have done your research correctly and know the content you wish to spread across the World Wide Web you are pretty much set. However, there are a few things one can keep in mind before jumping into the website industry.


Have a plan regarding the content: 

How to Write a Business Plan You&#39;ll Actually Use (2021)

This is especially for the bloggers and content writers who want to showcase their writing skills over the web. Before purchasing your first domain name, ensure that you know that your content is going to be posted on the website. Have a timeline set for you. Do properly research regards to the current events to attract more users on your website or particular products.


Keep it simple and sweet: 


Every web designer want their website sparkling with colors, great animation and smooth transitions. Some go overboard trying to keep the aesthetics right and forget to consider the user experience. No one wants a lagging website which takes minutes to load. Try keeping it minimalistic, plain, and simple.


Informative and concise: 

What undermines that &#39;concise, informative&#39; article - Opera News

Aspiring online writers often are caught between the struggle of how much is too much or too less. Keep in mind that users reading your website are trying to gain information from what you have posted. Do not over burden yourself trying to explain your entire thought process. However don’t keep it too vague.


Use images, navigations and hyperlinks: 


Using images throughout your content is a good way to voice out your opinion and also to catch the users’ attention. Good content clubbed with an eye catching image is an excellent combination to execute. Along with images, users would like if the website has the ease of navigating from one page to another. Implementing a free flowing interface with hyperlinks for various website makes the website more intuitive.

Earning revenue

There are many ways a website can make money. Some of the prominent ways are the following:

  • Ad Revenue: Host an ad of a different company on your website. In other language rent your web space to other companies to post their products advertisements.
  • Affiliated Marketing: Promote any e-commerce website on your web page. If a user clicks on the e-commerce website and makes a purchase, you will be getting a share of the profit.
  • Selling Products: Create a website to sell products you would produce.

Building a Successful Organic Traffic Pipeline in 5 Steps

Drawing internet traffic towards your website:

 As mentioned earlier it is not a difficult task to create a website with good content. However, earning revenue out of this website will be proportional to the number of users accessing it. The more number of customers visit your webpage, the more chances are that they click on one of the ads. More internet traffic means more revenue. Let’s look at the ways you can potentially increase the number of users accessing your website.


Video Marketing:

7 Secrets of Super-Successful Video Marketing -

As the title suggests, this method involves using video content to get more traffic to your website. There are two ways this can be achieved, one being uploading the video on YouTube and linking your website in the description of the video. Many YouTubers would have their website linked on the second line of the description. The second way would be embedding the video on your website allowing a user to view the video on your website. This has an un-intended advantage. Because the users are watching the content of your video on the website, you could boost your search ranking since users are spending more time on your web page. This makes your website more relevant on Google. On page and on site time is a huge factor when it comes to Google search ranking.



Affiliate giveaways: 3 ideas for mobilizing your affiliates - AffiliateWP

While many would be a little skeptical about this method, handing over freebies and gifts to users has been proven to be a great strategy to get more interest to a website. Again this is subjective to the content you are publishing on your website. As you must have realized that nearly all the e-commerce websites would give their new users a discount voucher for becoming a part of their website.


Emailing Marketing:

Is Email Marketing Dead? Statistics Say: Not a Chance.

As the famous saying goes “The money is in the list”. In this method, a user can send out their desired content such as links or promotional campaigns for the website through a list of emails gathered over the course of time. The target user would require opening the email sent and would need to click on link mentioned on the email. As farfetched it sounds, Email marketing yields 4300% return on investments for businesses worldwide. This method is also essential in getting new users and creating deeper relations with your existing customers. Needless to say, you would need to have a well established website for people to acknowledge your emails or else would be considered as a spam.


Search Engine Optimization (SEO):

Search Engine Optimization (SEO) - North Storm Academy

There is no doubt about the fact that this is one of the simplest but crucial factors in having traffic diverted to your website. The idea is that anytime a user Google searches a word which is relevant to the content you have on the website, Google should display your webpage for the user to access it. Let us just say you have a website which gives information about Vintage bikes, which means that the keyword here is “Vintage bikes”. The content on the webpage must be written in such a way that the keywords are used across. In this way, when a user searches the keyword Vintage bike, Google would scan your website and once it finds the word in your website multiple times, your website would be displayed in the search result by SEO Services. Having your website featuring in the top Google searches for the keyword can drastically increase the traffic on your website.


Social Media:

A Chronological History of Social Media

Lastly, one of the best ways to draw traffic to your website is by promoting it on all social media platforms and start social media marketing. Create a Facebook page for your website and link your updates to the page. Invite more people to join the page. Link your website with your twitter feed. Since we have almost the entire target audience on social media, promoting your website on these platforms will help you educate more users about your website which will further increase a chance in increasing your traffic.

Now, in this tutorial, you’ve learned how to Making your Website to display nearby users. Though, if you want to add further features, the implementation process can get tricky, and it’s better to consult with an best website development company before you implement in your ideas.

9 Reasons Website Underperform and How to Avoid Them

We rely on our websites to generate new customers and business; however, they don’t always perform this task as well as we would hope. In this post, we’ll look at some of the most common ways that websites underperform. From online visibility to user experience, here are nine website problems and how to avoid them.

1. Your site can’t be found by search engines

Most visitors will find your website through Google and other search engines. However, if a search engine cannot find your website, it is impossible for it to get listed in search results.

Search engines find websites by crawling the internet. They’ll discover the homepage and then follow the internal links, indexing each page, post and image they come across. If this doesn’t happen, it’s likely that your website is configured in a way blocks a search engine from following links. This can result in pages, sections and entire categories being hidden.

To find out if this happening on your website, register with Google Search Console and check for crawl errors. This will show you any problems search engines have in finding content on your site.

2. It’s not appearing in search results

Reasons Why Your Website is not Appearing in Google Search Results - DesignOmate

Even if your website can be found by search engines, there’s no guarantee it will appear in search engine results. Well, not near the top, anyway. Over 90% of users will only search the first page of Google results and half of them will select a result from the top three listings. If your website is lingering on page two or lower, the chances of getting clicked on are dismally slim.

If you want your website to have more traffic, you’ll need to improve your search engine optimisation (SEO). SEO is a complex area covering everything from the way your site is configured to the keywords you include in your content. It also includes how well your site is linked to by other, high authority websites.

SEO can take a while to put into place and even longer to take effect. It’s also something that is constantly changing.

3. Your site is so slow that visitors leave

Have you ever landed on a website and left because it took ages to load? Most people do. If your website is slow it could be having a negative impact on the amount of time visitors stay on your site and on your conversions. A 2-second delay in loading can cause a website to have a 7% drop in sales.

Websites can be slow for a wide range of reasons. The most common are poor hosting and having pages that send too much information when loading (e.g. if you have lots of plugins or add-ons).

To test whether your site is loading slowly, use Googles PageSpeed Insights. It’s a free, online tool that tells you how well your site loads on desktop and mobile devices. It also shows you what you should do to make it load faster.

4. It doesn’t display well on all devices

How Mobile Friendly Is Your Design? 12 Tips to Follow - SitePoint

There has been a huge shift in how we search the internet in the last few years. Today, 66% of our browsing time is done on mobile devices, predominantly on smartphones. This means, if your website is not mobile-friendly, you could be losing up to 66% of your visitors.

To work on all devices, you need to have a responsive website. This is not as difficult to achieve as you may think. If you use WordPress, for example, it is just a matter of updating to a responsive theme. It can be done relatively quickly and for free.

To check if your site is mobile-friendly, use Googles Mobile-Friendly test. Just type in your URL and press enter.

5. Visitors think your site is ugly

An ugly site (and other reasons for website redesign)

Beauty might only be skin deep but, on the internet, it counts. The majority of web visitors believe that the quality of your presentation reflects the quality of your products and services. If you have an attractive theme, well-curated images and content that is well laid out, then visitors are much more likely to stay on your website and buy from you.

Website designs are like cars, they look very modern when they are first launched but within a couple of years can begin to look tired and outdated. Keep checking on your competitors and take note when it’s time for an upgrade.

6. Things are hard to find

Skyline Remote Engineer application

A good website enables people to find exactly what they are looking for quickly and easily. If they run out of patience, they’ll go somewhere else. Having a site which is easy to navigate is all part of giving a great user experience.

To achieve this, you need well-organised content and the menus and links in place to take users to the pages they want to find. In addition, features such as site search, breadcrumbs and related items can also be helpful. Make sure you regularly check for broken links too, as these can be very irritating.

7. The content is badly written

There are some amazing looking, well-designed websites that perform very badly because their written content is poor. Basic errors in spelling, punctuation and grammar not only suggest that your organisation is unprofessional, they also make some visitors suspect that the site is a scam.

Even when basic English isn’t an issue, many website owners over-focus on SEO and fill their content with so many keywords that it doesn’t make sense to the reader. Others publish content that is badly structured and this makes it incoherent to visitors and difficult to follow.

At the end of the day, no matter how visually stunning your website, it’s the writing that does the selling. The content has to be top quality.

8. It’s not secure

Why Does Google Chrome Say Websites Are “Not Secure”?

Security is absolutely essential if your website is to be a success. You can be no. 1 on Google, get thousands of visitors and have a fabulous website with brilliant content. However, if Google has put ‘Not secure’ next to your web address in the browser, no-one is going to buy from you.

To make your site secure and earn the green padlock icon from Google, you need to have an SSL certificate. This ensures that credit card details and personal information sent to your website during a transaction are safely encrypted and cannot be stolen from hackers.

9. Your site keeps disappearing

It’s annoying when you click on search result to find that the website is unavailable. It gives a very bad impression about the business too. Is the site unreliable? Does the company have problems? Has it gone out of business? Is it a scam site? And besides reputational damage, if a customer cannot reach your site, you’ll lose money.

This can happen if your web hosting is unreliable. Unfortunately, unless you monitor your site’s uptime, there is little chance that you’ll spot if this is happening. Downtime can happen very frequently but only for short periods, so it is easy to miss.

To ensure that you have a website that is always there for your customers, you need a host that will guarantee uptime levels of 99.95% and above. For VPS, dedicated server and cloud hosting, you want that figure to be 99.99% and above. If your host cannot provide this, it may be time to move to a more reliable provider.


From reading this post, you’ll now be aware of nine things that can have a significant impact on how well your website performs for your business. Hopefully, the points raised here will show you how to avoid them becoming problems for you.

How Web Development Helps In Growing Small Business?

Giving a kick-ass start to small business is not everyone’s cup of tea these days. The reason behind this is that there are several as well as huge challenges, which come into the existence while implementing any plan. Every person has his own business, thus competition has become quite complicated. This is the reason why people need to own new marketing strategies and as this aspect matters a lot. People are owning advanced technology to stay on the top list and get more and more customers to the services they are offering.These days web technologies are highly in demand because of their advanced features. These are less time taking, affordable as well as convenient. The best advantages of this are that it brings the desired level of traffic to the business.

Web Development: A Powerful Tool For Business Growth

These days we will hardly find the person that not have his business website. Most of the people try to get the website with eye catchy features and easy usability so that visitor gets attractive easily and understand the services features.

Here are some advantages of making a user-friendly website for business growth:

The Best Way of Marketing Branding: Web development present the business in front of most of the people very quickly as well as effectively. The visual display helps to clear all the concept and visitors get to know about the expertise of business easily. This strategy not only helps to make the customers in locality but world wide as well. This is the reason why people prefer to have the website with well-decorated aspects that attract most of the visitors easily.
The brand gets its name famous because of its presentation as well as outlook.

Enhance the Approachability: Everyday we see several new websites of same business online, but we choose the service of one that looks attractive, resolve our most of the queries and offer quick services. Even small businesses can get more popularity with the help of this website. All we need to do is hire the services of professional and best web developer. Its only functionality and design of the website that helps to get more number of visitors and quick resolving of the questions retain most of them in short time period. In this way, small business is making strong customer base with their online existence which is provided by web development technology.

A Quick Boost in The Ranking: Since there are several marketing strategies, which are in the trend for years. But these days web development performing well to gain the high rank in the market. This technology helps us presenting the business where most of the people search for it. If the development work has been done by the professional, it attracts a large number of traffic and gives chance to make the client base strong.
Web development is something unique and advanced. It is the latest technology that helps to build more clients and get the desired growth in business.

Every Web Development Project Goes Through These 5 Phases

Web development is one process consisting of multiple phases. Just as time is segmented into centuries, decades, years, months, weeks, days, hours, minutes, seconds, the web development process is also segmented into steps for better understanding and supervision. The segmentation of the steps differs from one developer to developer. Here, we will accentuate over the salient steps or phases of web development process. Different developers might give these a different name, but the work done in each step is the same.

Every Web Development Project Goes Through These 5 Phases

1.Collection of Information

The first phase includes a collection of information and requirements. If it is your website, you outline what look you want at the front-end and what you wish at the back-end, the goal of the website. It is for traffic only or converting visitors into leads. If it is client’s website, ask the questions that would fetch you enough information to move on to the next step.

2. Planning Phase

Once you have enough information to start your web development project on paper, you start off with the planning stage. It’s time to work and the list of requirements and research on the basis of the information gathered. The best optimal solutions are offered to proceed with the work in the planning stage, tasks are allocated, and deadlines are given.

3. Web Designers

Web designers come into play to prepare a mockup to let everyone see how will the website look before it is actually made. Web development and designing go hand in hand. Any changes in the visual aspect can be made at this phase of the development process. Designers are also given the list of requirements for the clients and functionality to be used on the website. The designers in some cases prepare a wireframe to check if everything is in its place.

4. And, The Coding Begins

Once the design is ready and every element in its place, the coding part begins to bring the design to life. This is the core web development phase. Page after page, functionality after functionality, the codes are implemented, re-checked. Best framework and language are chosen that keep the website light and maintain a good page speed.

5. Testing and Delivery

Once the coding is done, testing phase in web development begins. It is done to eradicate the minor or major errors if any. The goal of each functionality is thoroughly checked on several parameters to see if it is working on all browsers, devices. When all the errors are rectified and the website is fully functional as the client wanted it gets delivered to the client.

Bonus Phase and The Most Important One


Every Web Development Project Goes Through These 5 Phases

Updates in the content display, functionality, adding more products/services, and managing them all are taken care in the maintenance phase. This goes on as the demand for the updates is generated.

Prepare your project sheet and segment the complete web development process in these phases. The key is to concentrate on each point at one time so as to deliver efficient overall results.

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