Lean UX – The Evolution of User Experience in the Lean Methodology

Lean UX

You’ve landed your first UX job. Now what? You’re probably excited about what’s in store for you in this career path – and a tad overwhelmed. I’ve written this article as an attempt to ease your nerves. Some of what you read, you may already be aware of. And if you feel some of them sound more like life hacks than design tips – it’s probably because they are.

Show Initiatives

If you’re new to the workplace, chances are the heavy-lifting hasn’t started yet. You’re relatively free, and it’s a great time for you to say yes yes to doing any and all kinds of work – even if it wasn’t part of the job description; even if you don’t think you’re good at it

Being forthcoming and approachable about the kind of work you’re open to doing signifies that you’re open to learning everything there is to the job. Say yes. Make mistakes. It’s all good. Most UX designer jobs are entry-level positions, hence having a host of ancillary skills will help you grow in the organisation faster. Opening yourself up to new kinds of work will only help you holistically as a designer.

Forget the job description; be a generalist

It’s easy to get caught up in the rat race, so here’s a protip- don’t!

 

It’s typical of the most design professional to get trapped in the title race that we forget to think about what eventually matters – our overall growth as a designer. An exceptional UX designer is almost always a generalist and being one involves proficiency not only in design but also in subjects like empathy, communication, content writing, business and strategy, just to name a few.

Find real users to test ideas on

 

One of the most neglected steps in the design process is testing your product on real users before launching it. Don’t get us wrong- having a revolutionary concept is great. But until you get feedback from someone who is going to use it every day, it will remain just – a novel concept! And no, your teammates aren’t your real users, their feedback isn’t going to help much.

Look for a mentor

 

Differing opinions can sometimes be key to new insights. You need to blend with the people and find someone who can speak to you candidly and help you navigate life in the organisation and profession alike. Scan your workplace or industry and find a mentor with the skills and professional drive that you wish to emulate. A good mentor can impart nuggets of wisdom that you may not find in self-help manual or guide.

Sketch first

No matter how far we get with technology there is no alternative for putting pen to paper. Since it’s still early days in your design career, refrain from designing directly on the screen. Even if you are a master at visualizing an idea down to the last pixel in your head, we end up losing many details by the time we reach the final product. Sketching is the quickest way to translate an idea in your mind into the real world. You can come up with multiple iterations of your idea quickly. No time is wasted figuring out which font size or color to use, or what kind of roundness a button should have.

Lean UX

Get into the habit of writing

 

Writing – stories, blogs, journaling – helps in bringing about clarity to your thoughts, which is difficult to achieve if it’s all just locked inside our head. In addition to sketching disparate blueprints, consider fleshing out concept notes that you can develop into products later. When you make writing a habit, you start to notice that it translates to your designs as well. Writing microcopy is an essential skill for UX designers, which can make or break their design. A product’s true value is almost always conveyed through the copy used. Creativity in the spoken word will help you refine your UX designer portfolio.

Get design inspirations, but do not copy

By habit, designs of most designers tend to get heavily influenced by sites such as Dribbble, Behance or by apps with “cool” interfaces. What they miss out to understand is that each design is created to solve a specific problem. It’s obtuse to mindlessly copy these designs without understanding the reasoning behind them. Try to adopt a problem-solving attitude to design; look at each product from a customer’s viewpoint and build experiences to keep them coming back for more. This methodology will give you a definite edge in the industry.

Seek and respect feedbacks

 

In your career as a designer, your thoughts and ideas will be challenged by your clients, peers, and sometimes by yourself (which I highly recommend doing). Defending the designs we make is almost a knee-jerk reaction we’re all guilty of, and while it is your job to communicate to the client why you did what you did, don’t get too attached to your designs. Instead, learn to love the feedback you receive and probe deeper to understand the underlying reason for the feedback. Being receptive to feedback will also help people around you feel more forthcoming in sharing their honest views.

Don’t stick to a single process

The traditional design process that we are used to struggles to keep up with the changing needs of stakeholders. Every new project comes with its own set of challenges – the client wants the product yesterday, they don’t have time for user research, and, likely, the design process you’ve sworn by all this time doesn’t fit in with the project plan. The only way to adapt to these changing needs is by adopting newer design processes that can positively impact the project. Read up about processes like Lean UX and Design Sprints. Read up about design strategy from the greats. They’ve changed the way we work and collaborate with teams and clients (and users) on a project. Understanding these processes and identifying when to apply them is key to becoming a master of your craft.

Attend workshops

 

Design workshops expose you to influential thought-leaders from the industry. They teach you firsthand about real-world problems and solutions. Also workshops are a good way to find a mentor from your field and speak of your interests to a wide variety of people interested in the design discipline.

Conclusion

One last thing, but it’s necessary. The first project you work on won’t be perfect – a lot of them won’t be. The first article you write won’t be perfect either. And neither will the workshops you conduct. And that’s okay. Perfection shouldn’t be your end goal. Design is an iterative process. And we’re all still figuring it out. Might as well enjoy the process while you’re at it.

The UX Deliverables Timeless List

A Complete List Of UX Deliverables | by Nick Babich | UX Planet

The efforts of the UI/UX team can be translated and measured into a whole list of UX deliverables. The deliverables which are then passed on to the stakeholders, both internal and external to get an idea of what the app’s users would experience.

Being the leading mobile app design agency that has helped brands like Dominos redesign their offering, we often get asked questions in the line of –

  • What are the deliverables that you provide at the end of the project?
  • Will the development team be able to convert the design in code and then a functioning app, with the help of the deliverable?

To address all these questions, we have prepared a brief description of the different UX deliverables to help you understand what to expect as an outcome when you partner with a mobile app design agency.

The end result of our UX Design process which is what is shown in the illustration below, are all the deliverables that we are going to read in the section that follows

An Entire List of UX Deliverables

The deliverables that present themselves as an outcome of the Mobile app UX effort is a family that can be divided into four subsets –

User Research

Market Research

Design-Centric

Testing Deliverables

User Research Deliverables

This part of the UX deliverables is concerned with looking into the users’ side of the story – who they are, what they prefer in an application, etc.

User Persona

User Persona Template and Examples | Xtensio

The first deliverable that app UX designers work towards is the creation of a user persona. It is about drawing out an image of your probable user – who are they, where do they live, what do they like, what irritates them, what is their pain point, how do you prefer solving it, etc.

The study gives designers and the business as a whole the idea of whom their software design process is intended for – above all, whom they are not developing the app for.

The next part of user research specific UX deliverable is knowing how the user would move inside the application, something that helps draw out a customer journey map.

It is a visual representation to show the actions that a user would take to reach the end goal in an app.

Being in a visual form, the deliverable makes it easy to identify the steps needed to redesign or improve the app, thus setting the ground for understanding what counts as the UX for perfect user flow.

Experience Map

When & How to Use an Experience Map in UX Design | Adobe XD Ideas

This deliverable here is basically a diagram that looks into the many steps that are taken by the users when they engage with the application. It enables the designers to frame users’ needs and motivation in every step of the journey and create a design solution which is appropriate for every step in the customer journey map.

Use Cases

It is the written description of how the software design process would be and how your users would perform tasks inside the application. It showcases the users’ point of view and how the app would behave when their request is responded. Every use case inside the app is shown as the sequence of easy steps, starting with users’ goal and finishing when their goal is achieved.

Storyboard

A Comprehensive Guide To Product Design — Smashing Magazine | Storyboard design, Ux design, Storyboard

Inspired from movie industry, this part of the list of UX deliverables deal with creating an outline of users’ action and the motive behind them. The idea behind this stage is to not just show what is the environment that makes users behave the way they do inside the application.

Market Research

This part of the UX deliverable deals with the market part of the elements that are known to help businesses get an idea of how their app market is moving.

Competitive UX Analysis

EMD Website Flowcharts by Eric Miller, via Behance | Flow chart, Web design, Flow chart template

Designers while researching for the app design will be able to analyze your competitors’ apps – helping you understand the industry standard and find out an opportunity for innovating in a specific segment.

The next part in the list of UX deliverables is specific to the core designing part of the application.

Design Centered UX Deliverable

Moodboards

Mood board, a wise tool — DAY 23. Mood board is an useful tool to be… | by Roberto Pesce | Product Coalition

It is that UX design method where a collection of references and images are found which evolve as the product’s visual guide. It allows the designers to showcase the proposed look for the app to the stakeholders before they put any time, efforts, and money behind it.

Sketches

One of the quickest ways to visualize an idea – Sketching is what is next in the list of design deliverable. Made using nothing but a pen and paper, it is used to validate the concept of products and the approach related to design taken by both users and the team members.

Wireframe

It is the UX design method cum visual guide which showcases the structure of the page along with its key elements and hierarchy. They have proven to be very useful when the designers have to discuss ideas with stakeholders and team members.

Prototype

UX design deliverables - Best practises of how to use different UX deliverables - Marvel Blog

This part of the UX design process is the simulated version of a semi-final app which is also used for testing purposes before the software is launched. The aim of the prototyping process and answer to What is the role of prototyping in user experience design? is to test the products before developers are involved to move on to the MVP stage.

When it comes to creating them, there are multiple prototyping tools that you can make use of to share a clickable version of your design with the stakeholders, all of which can turn out to be pretty useful when it comes to conducting an A/B test for UX designing.

Once all the market, user, and design related UX deliverables are worked upon, the time comes to look at the deliverables which would help test the design in the market.

Testing Deliverables

Quantitative Survey

The need to prepare questionnaires and surveys that help measure user satisfaction and collect app feedback is what comes under the KRA of app UX designers

Usability Report

These reports rightly summarize the findings related to usability in a descriptive and precise way helping teams identify issues and then work for its solution.

Analysis Report

There is a huge number of insights that analytics tools like Google Analytics fetch and show how users are interacting with the application.

Sitemap

Website Flowchart & Sitemap for Illustrator, OmniGraffle or Sketch – UX Kits

The last UX deliverable, which is also an important part of the UI design methodology that acts as the outcome of the designing efforts is Sitemap. It mainly shows the navigation and hierarchy structure of the application – which helps in giving out the information on how content will get organized in sections or screens.

Which UX Deliverable is For Which Audience?

The stakeholders of your design are not just your users but also your teammates and the company’s board and the clients. So assuming that all the UX deliverables you just read would be intended to explain the concept to any one stakeholder category would be a grave misassumption. Your chosen deliverable will have to vary from your audience to audience.

Let us look at all the different combinations that you should work around.

A. In-house management

When it comes to communicating with the managers or internal stakeholders, the UX deliverables which are mostly deemed ideal is the prototype model and the analytics report.

The prototypes give the stakeholders an experience which is a very close reflection of the final app and thus prove to be a solid tool for showcasing what the users would experience.

On the other hand, usability and analytics reports are also found to be very useful when sharing information with the management, for they present clear evidence of the UX recommendation made.

B. Clients and External Stakeholders

When you have to share the UX designs with the external stakeholders like your client, interactive prototypes and mockups are usually the most opted for deliverables.

The idea behind this is when you work with people who have limited knowledge of UX design and ux review, it is always better to give them deliverables that would place the entire focus on visual design. Doing this will help them see the app’s functionality, its information architecture, and the interaction design which is integrated inside the realistic mockups.

C. Engineers and Mobile App Developers

Outstanding Set of Software Engineers Vectors 180258 Vector Art at Vecteezy

When we talk about communication the UX idea with the developers, interactive prototypes are once again chosen as the right option. But there are other deliverables as well which come across as ideal – site map, style guide, and flowchart.

Because of their detailed focus on interaction specifics and structural details, these deliverables prove to be very useful when it comes to the actual implementation process.

With this, we have seen everything there is to know about not just the types of UX deliverables to expect as an outcome from the UX/UI designing agency but also which deliverable is best for which stakeholder.

Now that you have the necessary deliverable related information, it is time to get started with working on your own app’s deliverables.

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