Why Are These Big Name Brands Moving To The Cloud Technology?

Going to the Cloud: Stories from the Frontlines – Channel Futures

The economic turmoil caused by the pandemic has kickstarted the rapid adoption of cloud technology. Across the globe, companies in their housands are expanding the number of services they operate in the cloud in a bid to speed up digital transformation and put themselves in a better position to withstand the volatility of today’s marketplace. In this post, we’ll look at some major brands to discover why they have decided to migrate to the cloud over the last few months.


Coca-Cola - Wikipedia

Arguably the most recognisable brand in the world, Coca-Cola may have been making the same product for 128 years but its operations are strictly 21st century. Its manufacturing processes have long been massively automated and now, it has adopted a cloud-first policy with regard to IT.

As part of its digital transformation, the company has migrated to a hybrid cloud technology setup in a bid to reduce operational costs and increase IT resilience. This will enable it to deploy data analytics and artificial intelligence to provide it with insights that it can use to improve its services and operations.

Coca-Cola will use the migration to streamline its existing IT infrastructure and develop a company-wide platform for standardised business processes, technology and data. In order to integrate the public and private elements of its hybrid cloud, together with existing technology it plans to keep, it will deploy a single-dashboard, multi-cloud management system.


Finastra - Wikipedia

UK-based fintech company, Finastra, is migrating to the cloud to accelerate not only its own digital transformation but those of its 8,000 global customers. The objective is to revolutionise the use of technology in the financial services sector by developing a platform that financial companies can use to speed up innovation and improve collaboration.

To achieve this, Finastra will migrate its entire customer base to the new cloud platform. From here, they will be able to create digital-first workplaces and provide their own clients with financial services and solutions, such as electronic notary services and electronic signatory, which are better suited to today’s digital world.

Major bank migrations: Deutsche Bank and HSBC

HSBC's reported job cuts signal that banks are struggling to find their postcrisis footing - MarketWatch

Two of the world’s major banks, Deutsche Bank and HSBC, have both announced plans for migrations over the last few weeks. A key element of its digital transformation, Deutsche Bank sees the cloud as being crucial for increasing revenue and minimising costs. It aims to make use of data science, artificial intelligence and machine learning to improve risk analysis and cash flow forecasting, as well as to develop digital communications that are easier for customers to interact with and which enhance the customer experience.

The German bank is also using the move to improve security, seeing it as a way to help it comply with data protection and privacy regulations and to ensure the integrity of customer data.

HSBC Holdings, the parent company of HSBC Bank, is adopting the cloud to benefit from its storage, compute, data analytics, AI, machine learning, database and container services, as well as for the cloud’s advanced security.

Its major goal is to provide more personalised and customer-centric banking services for its customers, for which it will develop customer-facing applications. It also intends to use the move to update its Global Wealth & Personal Banking division, develop new digital products and improve compliance.

Car manufacturer migrations: Daimler and Nissan

New Daimler boss could end Renault-Nissan partnership | Autocar

Two leading car manufacturers, Mercedes-Benz parent company, Daimler AG, and Nissan have also announced plans to adopt cloud technology. Daimler will migrate its after-sales portal to the public cloud to help it innovate and accelerate the development of new products and services for its global customer base, as well as to provide it with scalability. Like many other companies, it also sees cloud as being a secure platform and will use it to encrypt and store data to protect it from ransomware and hacking.

Nissan, meanwhile, is using the cloud primarily to help cut costs during the post-pandemic downturn. With poor sales throughout 2020, it views digital transformation as essential to remain agile and resilient.

The move will allow the car maker to store its vast quantities of data far less expensively than in-house and provide it with cost-effective, scalable processing resources. These it will use to undertake application-based, computational fluid dynamics and structural simulations which are needed to design its cars and test them for aerodynamics and structural issues. The cloud will also enable it to carry out performance and engineering simulations, helping it improve its vehicles’ fuel efficiency, reliability and safety.

UK public sector cloud initiative

IMImobile announces it has been included in the UK government G-Cloud initiative

The UK government has implemented a cloud-first policy in a bid to make the UK the world’s most digitally transformed nation. As part of the project, government departments, local authorities, the NHS, police and educational institutions will be encouraged to initiate cloud-based projects and take advantage of the speed, scalability and security of the public cloud.

To help bring this about, the government has established a digital marketplace on its website where public sector organisations can find approved service providers. Known as the G-Cloud (Government Cloud), these providers, which include eukhost, offer the advanced, secure and compliant cloud services, together with the technical expertise needed to make public sector digital transformation a reality.


As these use cases exemplify, cloud adoption and digital transformation are key to helping organisations cope with the impact of the current economic crisis and put them in a stronger position to innovate and prosper in the future. However, it is not just major brands that are making the move, businesses across the globe are moving quickly to take advantage of what cloud has to offer.

error: Content is protected !!