#searchengineoptimization Archives

Best Tips To Help Your Website Increase Revenue

Posted on 05/12/202113/11/2021 by Tushar

Introduction:

Creating a good website which can help you earn more revenue is not a very intimidating task as one might feel. If you have done your research correctly and know the content you wish to spread across the World Wide Web you are pretty much set. However, there are a few things one can keep in mind before jumping into the website industry.

Have a plan regarding the content:

This is especially for the bloggers and content writers who want to showcase their writing skills over the web. Before purchasing your first domain name, ensure that you know that your content is going to be posted on the website. Have a timeline set for you. Do properly research regards to the current events to attract more users on your website or particular products.

Keep it simple and sweet:

Every web designer want their website sparkling with colors, great animation and smooth transitions. Some go overboard trying to keep the aesthetics right and forget to consider the user experience. No one wants a lagging website which takes minutes to load. Try keeping it minimalistic, plain, and simple.

Informative and concise:

Aspiring online writers often are caught between the struggle of how much is too much or too less. Keep in mind that users reading your website are trying to gain information from what you have posted. Do not over burden yourself trying to explain your entire thought process. However don’t keep it too vague.

Use images, navigations and hyperlinks:

Using images throughout your content is a good way to voice out your opinion and also to catch the users’ attention. Good content clubbed with an eye catching image is an excellent combination to execute. Along with images, users would like if the website has the ease of navigating from one page to another. Implementing a free flowing interface with hyperlinks for various website makes the website more intuitive.

Earning revenue:

There are many ways a website can make money. Some of the prominent ways are the following:

Ad Revenue: Host an ad of a different company on your website. In other language rent your web space to other companies to post their products advertisements.
Affiliated Marketing: Promote any e-commerce website on your web page. If a user clicks on the e-commerce website and makes a purchase, you will be getting a share of the profit.
Selling Products: Create a website to sell products you would produce.

Drawing internet traffic towards your website:

As mentioned earlier it is not a difficult task to create a website with good content. However, earning revenue out of this website will be proportional to the number of users accessing it. The more number of customers visit your webpage, the more chances are that they click on one of the ads. More internet traffic means more revenue. Let’s look at the ways you can potentially increase the number of users accessing your website.

Video Marketing:

As the title suggests, this method involves using video content to get more traffic to your website. There are two ways this can be achieved, one being uploading the video on YouTube and linking your website in the description of the video. Many YouTubers would have their website linked on the second line of the description. The second way would be embedding the video on your website allowing a user to view the video on your website. This has an un-intended advantage. Because the users are watching the content of your video on the website, you could boost your search ranking since users are spending more time on your web page. This makes your website more relevant on Google. On page and on site time is a huge factor when it comes to Google search ranking.

Giveaways:

While many would be a little skeptical about this method, handing over freebies and gifts to users has been proven to be a great strategy to get more interest to a website. Again this is subjective to the content you are publishing on your website. As you must have realized that nearly all the e-commerce websites would give their new users a discount voucher for becoming a part of their website.

Emailing Marketing:

As the famous saying goes “The money is in the list”. In this method, a user can send out their desired content such as links or promotional campaigns for the website through a list of emails gathered over the course of time. The target user would require opening the email sent and would need to click on link mentioned on the email. As farfetched it sounds, Email marketing yields 4300% return on investments for businesses worldwide. This method is also essential in getting new users and creating deeper relations with your existing customers. Needless to say, you would need to have a well established website for people to acknowledge your emails or else would be considered as a spam.

Search Engine Optimization (SEO):

There is no doubt about the fact that this is one of the simplest but crucial factors in having traffic diverted to your website. The idea is that anytime a user Google searches a word which is relevant to the content you have on the website, Google should display your webpage for the user to access it. Let us just say you have a website which gives information about Vintage bikes, which means that the keyword here is “Vintage bikes”. The content on the webpage must be written in such a way that the keywords are used across. In this way, when a user searches the keyword Vintage bike, Google would scan your website and once it finds the word in your website multiple times, your website would be displayed in the search result by SEO Services. Having your website featuring in the top Google searches for the keyword can drastically increase the traffic on your website.

Social Media:

Lastly, one of the best ways to draw traffic to your website is by promoting it on all social media platforms and start social media marketing. Create a Facebook page for your website and link your updates to the page. Invite more people to join the page. Link your website with your twitter feed. Since we have almost the entire target audience on social media, promoting your website on these platforms will help you educate more users about your website which will further increase a chance in increasing your traffic.

Now, in this tutorial, you’ve learned how to Making your Website to display nearby users. Though, if you want to add further features, the implementation process can get tricky, and it’s better to consult with an best website development company before you implement in your ideas.

SEO Basics: A Beginner’s Guide to SEO Success

Posted on 06/11/202113/11/2021 by Tushar

The better your site ranks in search engine results, the more visitors you will get to your website. However, to achieve those higher rankings, youâ€™ll need to do some Search Engine Optimisation (SEO). For many business owners, this can be a technical challenge. SEO is a big subject and one which is in constant flux due to the regular changes search engines make to their ranking criteria. It is impossible, therefore, to provide a comprehensive guide in a single article. Instead, this post will provide some simple, common sense tips to prepare you for your SEO journey.

1. All three types of SEO are required

There are three main types of SEO and to effectively optimise your website, youâ€™ll need to work on all three. These are:

On-page optimisation â€“ this is essentially putting the right keywords in the right places on your pages and providing high quality content for your visitors.
On-site optimisation â€“ a more technical form of SEO which requires things such as fast loading times, mobile-friendly pages, a well-structured site, easy navigation, good use of internal links and search engine-friendly URLs.
Off-site optimisation â€“ improving the authority of your website and its pages by getting your content linked to on other high-ranking websites.

2. Learn from your competitors

The ultimate aim of any SEO strategy is to come top of the first page of the search engine results. According to Smart Insights, the top ranking site gets 35% of all clickthroughs. Between them, the top five sites get 65%. Those in the positions between 6 and 21 share out most of the 35% which is left, while any website that ranks lower than that is unlikely to receive any clickthroughs at all.

If you want to be at the top of the list, then analysing the websites that achieve those positions is a good way to start. This doesnâ€™t just mean looking at the website, it means using competitive analyses tools that go much deeper and can show you the number of backlinks a site has, how fast its pages load, where its traffic comes from, what search terms it ranks well for, etc. With high-quality information like this, it can be much easier to implement the strategies that have worked well for your more successful competitors.

3. Patience and perseverance

Patience and perseverance are two essential requirements for those doing SEO. Patience is important because the things you implement can take some time to have an effect on your rankings. It can be weeks or months before you see the benefits. So, if you change some keywords and donâ€™t see any improvements after 48 hours, it isnâ€™t a sign that they have not worked and need to be changed yet again, itâ€™s the fact that they havenâ€™t been left long enough to have an impact.

Perseverance is equally important because SEO is an ongoing process. Search engines are always tweaking their ranking criteria and not responding to those changes can result in your website losing its hard-won position. At the same time, the search engines prefer to give their users the most up-to-date information, if your web content is old or out of date, it will eventually slide down the results page. Youâ€™ll need to regularly update your pages or add fresh content.

4. Play by the rules

Search engines make it very clear about the expectations they have of website owners, as can be seen in Google’s Webmaster Guidelines. Here youâ€™ll find a list of things they expect a good website to do and a list of things they prohibit. The main aim of these guidelines is to ensure that users get the best experience from the search engine, for example, Google will not want to send its users to your site if thereâ€™s a chance their devices will get infected by a virus.

Another key element of the Webmaster Guidelines is the stipulation that website owners must â€˜avoid tricks intended to improve search engine rankings.â€™ Failure to do so can result in your site receiving a penalty or manual action from Google. If these things happen, your site will disappear from Google results completely. With a manual action, you may be able to submit your site for reconsideration after you have made the necessary changes.

5. Team up with the right partners

The complexity of SEO often means that website owners will outsource it to a third-party agency that has the tools and resources to undertake the on-site and competitor analyses and implement the necessary changes. When you do so, you need to choose a partner you can trust not to use unscrupulous black-hat SEO methods that can result in search engine penalisation. In particular, make sure that anyone offering content outreach (writing content containing a link to your website to publish on other sites) only publishes on relevant, quality sites. Creating lots of backlinks on poor ranking sites can have a long-term, negative ranking effect and lead to a penalty.

Another partner you will need to consider is your hosting provider. From an SEO perspective, you should identify a web host that can has the resources to help your site load more quickly on your visitors devices and which offers the security tools (firewalls, intrusion prevention/detection, SSL certificates, etc.) to keep visitors safe â€“ these are both things that can help you rank higher.

Conclusion

Undertaking SEO is essential if you want your site to rank highly but there’s a learning curve to go through and so you cannot expect to achieve everything overnight. Indeed, the process is an ongoing one and will require regular monitoring and input. Hopefully, the information provided here will have given you the preparatory guidance you need before starting your SEO journey.

The Simple Weekly Workout to Improve SEO

Posted on 03/10/202113/11/2021 by Tushar

If you want to improve the success of your website, you need to keep working at your SEO. This can be difficult if other parts of your business demand most of your time. To help, we’ve put together a weekly workout of six short tasks every website owner should try to do weekly. By just spending ten minutes each day, or an hour a week, these activities can have a very beneficial effect on your website and the success of your business.

1. Update old content

Google loves to promote newer content because it provides users with the most up to date and accurate information. This is why older content slowly starts to slide down the rankings. When you update an existing piece of content, the date you publish the changes is recorded and Google becomes aware that it has been modified. For this reason, spending a little time each week updating your content can have a beneficial influence on how those pages rank and make the information more relevant for your readers. Even if you only change one piece of content each week, you’ll eventually get around to updating your whole site regularly.

2. Rework your titles and meta descriptions

Search engines rely on page and post titles and meta descriptions to discover how relevant your content is to someoneâ€™s search query â€“ the more relevant they are, the more likely your page is to rank well. At the same time, the title and the meta description appear in the search results and the better these appeal to the user, the more chance it has to be clicked on.

To give your content more chance of ranking and getting a clickthrough as a result, you should look at reworking them from time to time â€“ especially if they have stopped ranking so well. Make sure they both contain your relevant keywords and that they are written in such a way that a human would find them interesting enough to click on.

You can also update your URLs, making them cleaner and easier for a search engine to understand. However, if you do, you will be creating a new address for your page and this means that any external links to the old page wonâ€™t work. To avoid losing any traffic from links on other sites, you can set up a redirect, so that any traffic aimed at the old URL can be sent directly to your new one and not a 404 error page.

3. Deal with broken Links

Following on from this, you should swiftly deal with any broken links you have on your website, either internal links to your own content or external links to other sites. Having broken links gives your visitors a poor experience and for this reason, search engines will be reluctant to reward you with higher rankings.

Internal links can occur if you’ve changed the URL of one page and not updated menus or other links to it. It can also happen if you’ve deleted a page and forgot to remove any links.

Broken external links tend to be the main problem because you may be unaware if a website or page you linked to a while ago is still there.

The easiest way to deal with broken links is to use a plugin that automatically checks for them and notifies you when any have been found. This makes it easy to update the link or, if a suitable alternative cannot be found, to remove it altogether. If you have a lot of links on your site, it certainly reduces the amount of time needed to check them manually.

4. Promote your business on social media

Search engines are beginning to take increasing notice of how brands perform on social media, especially if they are getting good reviews or a lot of likes or shares. Besides having a positive effect on your ranking, social media can also have an enormous impact on your website traffic and business reputation.

For this reason, it is important to post content on your chosen social media platforms on a regular basis and to include links to your website whenever you can. This way, the more a post is liked and shared, the more visitors you are likely to get.

Regular use of social media platforms can increase awareness, familiarity and trust amongst consumers and develop brand loyalty among existing customers â€“ and the more likes and shares you have, the more people will feel that yours is a business which can be relied upon.

5. Check out the competition

If you are looking for content that works, the best place to find it is to see how well your competitors are doing. Analysing the competition is big business and there are many online tools specially created to help discover what content they are publishing and how well it is doing on search engines and social media. You can find titles of posts, the keywords being used, the number of shares and likes on different social media platforms and how much traffic each piece of content generates.

This can give you an in-depth insight into content that is trending and what your target market is looking for. From knowing this, you can then begin to create similar content of your own and gain a share of that traffic for yourself.

6. Reach out to influencers

One of the most important ranking factors is the number of backlinks a website has from high authority websites, especially those in a similar niche. In order to get these backlinks, you need to engage with the people who publish on these sites. You can do this in a number of ways, for example, leaving comments on their blog posts, mentioning and linking to them in your own posts, and liking, sharing, responding to and mentioning them on social media.

The more you engage with them, the more chance you will have of developing a relationship with them where they read and share your content. It takes quite a bit of time to do this â€“ some of these influencers have millions of social media followers and visitors to their sites. A single tweet won’t get you noticed.

However, a single tweet from them or a mention in their blog post can send millions of people to your website or lead to higher rankings in Google. The benefits to your business can be substantial and long-lasting. It can be worth the effort.

Conclusion

Ten minutes a day or an hour a week doing these simple but effective SEO tasks can have a significant impact on your website. They can increase ranking, improve click through rates, make site content more relevant and engaging, give you a better understanding of what to post and where, and help you get noticed by those who have influence.

How to Do SEO – Optimizing Your Site for Google

Posted on 24/07/202008/06/2021 by Anteelo Master

SEO lets start by understanding what is actually meant by Search engine optimization. Well it can be understood as the art or technique of optimization of a website to make it search engine friendly. My SEO experience well to be fair I use to have three websites and lots of free time so I tried every bit of techniques on them from on page optimization to link building. So what I will share here will be my own empiricism.

Search engines determine whatever to rank your site for a particular keyword is by the number of inbound links to your site .That is the number of others sites that linked to you and the quality of senders for that particular keyword.

Think for a moment. Why would someone make a link to your website? The only logical reason is because you have created something of value. This is the logic of Google, anyway.

Another way to think about a popular website and a poor performing website, some sites are like old cities in the middle of nowhere with a road in and one road out that is poor linking . Some sites are on the trade route with high-speed multi-lane running in and out that is perfect linking .What we want a lively exchange, not a single road.

Again it just not all about link building it is also about the quality of content and at the end of the day, the quality of your content is the only thing that will convince other Web sites to link to you.

SEO can be divided into two separate categories: on-page SEO and off-page SEO.

Here I will try to list down the techniques of on-page SEO, although the on-page SEO is only 25% of the score on the search engines and the ranking of your website, it is worth addressing it, as it can improve in very less time.

On-page SEO checklist

Page title

Your page title should include keywords that are less than 70 characters in length if you make the page title too long, it will dilute the importance of the words mentioned.

Meta Description

The Meta description is not something that is visible on your website. Meta Description is a brief summary of the website, which is usually included in the top of the source code of the pages on a label, Meta description is not used by the search engines for SEO purposes. What the Meta description is used to provide the researcher a brief description of the page (150 characters) under each result. In fact, if a Meta description is not included in the source code, the search engine will show you some of the content of the page instead.

Titles h1, h2, h3..

The text of the titles is more likely to be read by the search engines as keywords of text in the rest of the page. For this reason, it is good to include keywords in your titles whenever possible. Labels h1 text give more weight to the keywords, tags h2 carry more weight than the label h3 .

Images

Do not use excessive images. More images mean that your page takes longer to load. This has a negative impact on the user experience as the optimization of search engines. The text associated with the images. Search engines do not read images, just read the text. The ALT text is an HTML attribute that can be added to the image so that the search engines replace the image with associated text.

Domain Information

The search engines also favor sites that are registered for a period of time longer. Since domain registrations indicate a commitment to the site and what they say the site is less likely to be considered spam. Extend your website registration for 10 or more you will definitely see better result for your site.

URL structure

Avoid nesting pages with URLs . Nested pages receive less SEO credit .

Include keywords in the URL.

Create static URLs, not dynamic. This means that the URL of one of your pages must be the same.

How to rank higher in Search Engine Optimization in 2019

Posted on 07/10/201819/06/2021 by Tushar

With the onward development of search engine algorithms, website owners everywhere will need to make changes in how they conduct their SEO. Today, with advanced technologies like artificial intelligence and machine learning at their disposal, search engines can better understand the intentions of a user and provide results which accurately meet their needs. In addition, the changes in how we use the internet, mobile searches, for example, are also affecting the way we optimise our sites. With these developments in mind, here weâ€™ll look at how this will impact SEO in 2019.

Changing content to match algorithm updates

RankBrain is Googleâ€™s machine learning, AI-based algorithm. Although it has been around since 2015, its use of machine learning means that it is continually discovering how to produce better results. One of its key abilities is to â€˜understandâ€™ the content of a website. Rather than rely purely on things like keywords to discover whether a site was relevant to a search query, it is able to consider the entire content to give it a more in-depth understanding of the subject matter being discussed.

It does this by analysing the pages for subject-related terms and other content that help it identify the topic and purpose more precisely than ever before. For example, it can understand whether someone is searching for a web hosting product, information about web hosting or a technical web hosting knowledge base and can differentiate between these different types of content to ensure the right pages show up in the userâ€™s result.

What does this mean for SEO? It means that rather than focus simply on putting keywords in the right places, youâ€™ll also need to ensure your content includes information which contains all the other related terms that the algorithm will look for.

Optimizing for â€˜Mobile First Indexingâ€™

Since the numbers of mobile searches overtook desktop searches, Google has moved its focus even further towards mobile devices. Last year, it introduced Mobile First Indexing, essentially using the mobile rather than the desktop version of your site as the one it uses to rank pages in results.

As a consequence, the focus of your SEO should now be on your mobile site. While the content may be the same on both, things to consider will include navigation, ease of use and, very importantly, loading times.

The latter will mean more webmasters using caching, CDNs, minification and image optimisation to speed up their sites, as well as a shift away from shared hosting to the much faster VPS. It will also see an increase in the number of sites using accelerated mobile pages (AMPs).

Structuring content for the way search results are displayed

As you may have noticed, when you type a question into Google, it is now able to produce an answer directly in the search results in the form of a knowledge graph. The knowledge graph is a detailed excerpt from a web page that is presented in a box right at the top of the search results.

Another change that Google has introduced is putting a list of related questions underneath the knowledge graph before showing the list of other ranking websites. Clicking on each of these questions produces a featured extract from other websites that answer those questions.

The rest of the top results also have features snippets which, in some way, give an answer to the question too. To get these most prized ranking positions, it means reconsidering how you present the information on your websites â€“ such as in the form of questions and answers, lists and structured tables.

Providing search engines with structured data

Search engine have been calling for increased use of structured data markup for quite a few years and this year will see an increase in websites doing just that. The reason is simple, the more structured data you add to your HTML, the better a search engine can understand the content and structure of your site. Doing this enables the search engine to see your pageâ€™s relevance to a search query far easier and thus helps you rank for the right queries.

The other benefit of markup is that it can be used to highlight content that appears in the actual search results and which can help increase clickthrough rates – such as user ratings and meta descriptions.

Adapting to new search behaviours

As smartphone keyboards are an effort to use accurately and typing queries on smart speakers like Amazon Echo is impossible, more and more people are using voice search. Indeed, our fondness for it on these devices has increased the numbers of people using voice on PCs with Google Assistant and Cortana.

These types of searches have a consequence for SEO as we use different forms of language. When we speak, we use natural language, e.g., â€˜find me a builder in Leeds,â€™ whereas with a keyboard, weâ€™d just type â€˜builder Leedsâ€™.

This has obvious implications for websites that have heavily focused on keywords in the past. Natural speech is more likely to use longtail keywords and content which features them is likely to rank better in voice search results.

Conclusion

SEO is a dynamic process that constantly requires website owners to react to developments in search engine algorithms and to changes in the way people search the internet. Hopefully, the trends we have discussed here will help you make the right changes to your SEO strategy in the coming year, improving your rankings and increasing your organic traffic.

Introduction:

Have a plan regarding the content:

Keep it simple and sweet:

Informative and concise:

Use images, navigations and hyperlinks:

Earning revenue:

Drawing internet traffic towards your website:

Video Marketing:

Giveaways:

Emailing Marketing:

Search Engine Optimization (SEO):

Social Media:

1. All three types of SEO are required

2. Learn from your competitors

3. Patience and perseverance

4. Play by the rules

5. Team up with the right partners

Conclusion

1. Update old content

2. Rework your titles and meta descriptions

3. Deal with broken Links

4. Promote your business on social media

5. Check out the competition

6. Reach out to influencers

Conclusion

Page title

Meta Description

Titles h1, h2, h3..

Images

Domain Information

URL structure

Changing content to match algorithm updates

Optimizing for â€˜Mobile First Indexingâ€™

Structuring content for the way search results are displayed

Providing search engines with structured data

Adapting to new search behaviours

Conclusion

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