Now, Google is giving Developers a New way to Make Money.

How does Google make money ? – Startup Today

Google has decided to give its Android app developers other tools to earn money from users who don’t wish to pay. And if you are thinking it’s subscription-based then no it’s not.

Google is going to introduce a new way to let it’s Android developers earn money. The programme is called ‘Rewarded products’ and will allow developers to show videos on their apps to monetize the apps.

The programme is a win-win for both developers and app users. How will this work? The app users won’t have to spend money on the app instead they can just spend some extra time to earn benefits. But the trick here is that these benefits will also be received by the app developers.

For instance, if a user scores 30 points in a gaming app then the developers can put an option to double the points by viewing a video ad. This is how both the parties are winning without either of them losing money.

Google also said that developers can easily adapt to it as the integration process is not difficult and does not require additional API calls or extra SDK integration.

What is SDK? - Software Development Kit - YouTube

The developers are quite happy with this new change but we still have to see how the users react to the video ads. It also depends on how the videos will be added in the app. The video ads are the first of the rewarded products that Google has added. There may be more of these products to come in the future.

In a blog, Google said, “Developers are increasingly using multiple methods to monetize their apps and games. One trend has been to reward users for a monetizable action, like watching a video, with in-game currency or other benefits. This gives users more choice in how they experience the app or game, and has been an effective way to monetise non-paying users,

This new programme was influenced by developers demand to reduce app store tax. Google has been very supportive of its developers and has constantly been adding new tools for developer. This new programme might seem somewhat similar to most but there is a difference.

Move Over SEO: How Developers Can Generate You More Traffic

Developers had already been using advertisements to monetize their apps but this new programme will become the official product of Google. This will make integration an easier process and will also give Google an edge in competing with third-parties that offer something similar.

The rewarded products can be added to any app in the Google Play Billing Library or AIDL interface. All this can be achieved with just a few additional APIs and would not need any SDK as mentioned earlier.

Another catch with this sudden launch is Apple’s full embracement of subscription. We have seen that subscriptions have become the largest source of revenue growth app stores recently. As good as it sounds for Google to be introducing the new monetization programme for apps, they still don’t have an upper hand.

The iOS and Android Duopoly - CCS Insight

iOS users are more likely to pay for apps that they enjoy than Android users. This is why Apple has seen almost double Google’s revenue even with fewer downloads. All this resulted in the very heated argument of Android vs iOS which has still not settled.

For Android developers, this means that they won’t be able to use the benefits of subscription any time soon unlike Apple. This also means that developers going for cross-platform development will be more inclined towards iOS just for revenue growth.

It’s a good thing that Google introduced this rewarded products programme for proper monetization of apps. This might bring back the developers’ attention to Android and hopefully increase the in-store sales of Android.

The rewarded video product is launching in open beta and will be available for developers in the Play Console.

This was all about Google’s new Rewarded Products programme launched for the Android app developers. Stay tuned for more or contact our Android developers at Anteelo.

Don’t go digital unless you can guarantee continuous delivery.

Continuous integration | ThoughtWorks

Want to succeed in a digital world? You’re going to need agility, agility, and more agility – and that means building your business on an agile infrastructure and using agile software methodologies that include continuous delivery (CD), a technique designed to infuse users’ input and experience.

What is CI/CD?

CD extends the automated testing used in continuous integration (CI) all the way into production environments, where feedback can be captured directly from users. It relies on an automated infrastructure that provides on-demand capacity and API-based integration.

CI is typically implemented as a pipeline where committed code runs through automated unit and integration tests.

CD allows code that passes CI tests to be deployed directly into production. It’s important to note that there’s a deliberate process break so decisions can be made about which version — and hence which features — will be deployed into production. This differs from continuous deployment, where code that passes tests is automatically deployed into production without human intervention.

Large enterprises, particularly those that are regulated, tend to prefer continuous delivery over continuous deployment because the act of deciding which versions to promote into production aligns well with segregation of duties, change management practices, and a general sense of being in control. Continuous deployment is more favoured by consumer internet companies seeking to optimize the speed of their feedback loop regarding new features.

DevOps needs continuous delivery

Continuous Integration | Continuous Delivery | What is DevOps | CI CD

CI pipelines can be built entirely by development teams. But this can lead to the phenomenon known as deploy to shelf, where engineers complete multiple sprints without their code ever being deployed into production, thus denying themselves of the user feedback that’s essential to proper agile development. If developers do two-week sprints, and operations does quarterly releases (13 weeks), then six or seven sprints will stack up before getting any user feedback.

By extending a CI pipeline into production, it becomes a CD pipeline and crosses the traditional divide between Dev and Ops, and the decisions about which versions get deployed to production happen at the border. The pipeline extension may rely on the same tools as CI, such as Jenkins, or on tools specifically built for CD, such as Spinnaker.

Continuous delivery needs automated infrastructure

How to Build a CD Pipeline – BMC Software | Blogs

CD pipelines use automation that spans dev-test-production, so they need an automated, cloud-enabled infrastructure. There are two important cloud characteristics that come into play:

  1. Capacity on demand – Integration tests are, by their very nature, transient. An environment is spun up to verify something works or fails, and then its work is done. Such activity naturally lends itself to parallelisation, where it’s possible to get quick feedback and queuing as needed, so the maximum number of tests can be run on a minimum-resource footprint.
  2. API-based consumption – APIs connect pipelines to infrastructure. Without them, there are more process breaks, slower flows through pipelines and an overall lack of automation. So-called ticket clouds, where a request for resources becomes a queued ticket requiring action by a human operator, quickly get overwhelmed by the throughput of even a relatively trivial CD pipeline.

Is CD worth the effort?

CD Interest Rate Calculator - How Much Is Your CD Worth

As organizations advance their DevOps initiatives and consider CD, they may ask whether it provides the necessary resources to ensure that the code being developed is ready to deploy. Does it slow development times because of the need to ensure code is deployable? And is the customer feedback on deployed software worth the effort?

We believe organizations need CD capabilities to be truly agile so, yes, CD is worth the effort. Digital business demands agility at three levels — how the business responds to customer needs, how software is built to meet those needs, and how infrastructure is made available to run that software. CD pipelines let modern organisations connect customer needs to their infrastructure, and that infrastructure must be automated to provide sufficient flow through the CD pipeline.

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