5 Ways Google Analytics Can Improve Your Website

The new Google Analytics will give you the essential insights you need to be ready for what's next.

5 Ways Google Analytics Can Improve Your Website

Google Analytics is one of the most valuable free tools available for website owners, providing detailed data about traffic and visitors which can be used to evaluate how your content performs and attracts new visitors. In this post, we’ll look at some of the key metrics, Google Analytics provides and shows how these can be used to improve your website.

1. Use traffic data to identify under-performing channels

Google Analytics Display Traffic Explained | DashThis

Google Analytics’ acquisition data shows you how much traffic you have acquired from each of the different channels. These are organic traffic, e.g. visitors who have found you from search engines; direct traffic, e.g. visitors who typed your URL into their browser; referral traffic, those who have clicked on links on other sites; and social traffic, i.e., those who have come from social media platforms.

It is also possible to analyse these sources more deeply, for example, you can check your social media data to see whether you got more traffic from Facebook, Twitter or Instagram, or see how much organic traffic comes from Google, Bing and Yahoo. You can also look at the medium that visitors use to find your site. This can tell you about the performance of your advertising campaigns by identifying the ads that send you the most traffic.

With all this valuable information at your fingertips, it makes it much easier to understand where your websites’ strengths and weaknesses lie. You might, for example, find that you perform well on search engines but that you need to put more effort into increasing your social media traffic.

2. Find which pages get the most visitors

How to Find the Most Popular Pages on your Website Google Analytics

Equally important to understanding where your visitors come from is knowing what pages they go to on your website. And it is possible, using the behavior report, to see this in detail.

By looking at the Site Content > All Pages data, you’ll get a ranked list showing which pages get the most visits over your chosen timescale. You can also drill down further by using the ‘secondary dimension’ tool to discover where the visitors for each page comes from.

The importance of this data is that it enables you to get a better understanding of your website’s content. For example, if pages are not getting much organic traffic it hints that you might need to look at your SEO or rewrite the content to make it more useful to your visitors. Looking at your most successful content and figuring out why it attracts traffic well, can help you make improvements across your site.

3. How low is your bounce rate?

What Is A Good Bounce Rate? (and How To Improve It)

The bounce rate is the term used to describe the percentage of visitors who only visit one page before leaving. Whilst no web page will ever get a 0% bounce rate, some types of pages, such as product pages, are more likely to get high bounce rates. If someone wants something specific, they’ll quickly scoot off back to Google if they don’t find what they’re looking for.

High bounce rates, however, are a cause for concern, especially on your homepage or key landing pages. If this is the case, it’s an indication that you may need to make improvements to the content or the design in order to get visitors to move to other parts of your website.

It could be that your content is not relevant, that the page isn’t attractive or easy to read, there may annoying popups, or the page may even load too slowly for the user to hang around. Whilst Google Analytics cannot tell you what the problem is, it’s very good at showing that there is a problem.

4. Find issues from analyzing session data

In-Depth Guide on How to Leverage Google Analytics Channels

Two other great metrics that Google Analytics provides you with are the average number of pages per session and the average time on page.

The pages per session data show you how many pages the average user visits when they land on your website. Depending on the nature of your site, you’ll have an idea of how many pages you would like each visitor to see. If you’ve an eCommerce site or blog, for example, you’ll want a visitor to visit lots of pages, if your site has only a couple of service pages then, obviously, you’ll be looking at a smaller figure.

The importance of this data is that it will tell you if you are meeting your optimum figure. If you sell a hundred different types of men’s shoes and the average visitor only looks at two or three pages, then that could indicate a range of issues: poor product selection or availability, high prices, lack of detailed product information, etc. Further drilling down may point to a more precise answer.

The time on page data (found in the behaviour section) tells you how much time the average visitor stays on each page. This can be very useful in understanding how well visitors engage with your content and if they actually read all the pages. If you know it takes three or four minutes to read the page and that the average visitor only spends 30 seconds, then it is obvious that there is something stopping your content from getting read. It could indicate boring or badly written content, information being hard to find or something off-putting being mentioned partway through.

5. Use behaviour flow to discover conversion barriers

The Six Most Misunderstood Metrics in Google Analytics

If you run an online business, there will be a sales pathway that you want your customers to take as they go through your website, for example, homepage > product category page > individual product page > shopping basket > order details > payment page.

Using the Google Analytics’ behaviour flow tool, you will be able to see how visitors actually move through your site: where they land, what pages they visit as they move and where they exit the site. You’ll also see what proportions move from A to B to C, etc., so that you’ll understand the drop-off rates at each stage of the buying process.

Although it is natural to see a drop-off of visitor numbers as they head towards the payment page, one of the biggest benefits of this tool is that it clearly shows where the biggest drop-off points are. Understanding where these are can help you eradicate barriers to sales or other goals. For example, if you have a large drop-off between the order details and payment page, it could be that you have an issue with the checkout process. Perhaps you are asking for too much information or your delivery pricing is not clear.

Although it is up to you to determine the cause, the data will tell you if there is an obstacle at that point in the process that prevents users from completing the sale. Removing that obstacle is a clear way to improve your conversion rates.


Google Analytics is a fantastic tool for helping businesses improve their websites. It’s not designed to give all the answers, but it does provide an insight into where traffic comes from and how visitors behave when on-site. From this, you can understand what is working well and learn which areas need to be improved upon.

The Best from the Rest Using Intuitive Search Specs

Best Practices for Designing a Pragmatic RESTful API | Vinay Sahni

Sometimes you hear people utter the phrase “I had an intuition” at which point you may wonder whether he/she has the ability to view the future. But that isn’t the case. Intuition is the feeling people derive based on instinct and this instinct isn’t based on conscious reasoning.

This subliminal, cerebral concept holds immense significance in the world of mobile app design. After all, why do we associate one symbol with a specific action? Is it a natural tendency or one that emerges from our daily experiences? Today we’ll chase the answers to such questions and determine what features and facets constitute an optimum intuitive search functionality in a mobile app.

What is Intuitive Design? 

Intuitive Design: What It Is And How To Use It In 2021

An intuitive app design consists of everything that defines the importance of UI/UX design in an app. Its components, be it the typography or content flow, allow guesswork to guide action, say searching for information. An intuitive design subtly conveys its meaning at the same time staring the user in the face, quite literally. It is so symbolically evident that the user cannot and must not think of anything else, other than the intended use of the feature. An intuitive design architecture must engender the following characteristics to be considered instinctive:

Discoverability is second nature to mobile app design search. From the menu bars to the profile sections, you can explore everything within a click-or-two without losing your way.

Affordance is another word for perception. Intuitive UI uses a barrage of visual cues to tell the user what would clicking a button result in. Its elements keep in mind what the user wants/expects from a button. This brings us to our next point.

Expectations of the user should be complemented by visual cues. A bell commonly denotes a notification, thumbs-up a like, etc. Intuitive UI design integrates a diaspora of icons that appeal to common sense.

Efficiency should be thought of in terms of minimalism. A minimalist design is non-confrontational in that the users go through exactly the steps that they must to accomplish a task.

Responsiveness of the app communicates whether the performed action by the user is successful. Intuitiveness takes it a step forward and expounds on corrective measures in instances of a boo-boo.

Importance of Intuitive UX Design

The Importance of UI/UX for Web Solutions: What Makes a Good Website

Mobile has gained a domineering position in almost every aspect of our life. For many, they’ve totally replaced desktops. As a matter of fact, 40% of people use their phones for online searches. Of all the video views in the world, more than 50% come from smartphones.

Factoring in the time and utility people thrust on to their phones, intuitive design elements pose as an exercise that any mobile app design agency would undertake foremost and one that everyone should know when reading into a mobile app design guide.

Creating Intuitive Mobile App Search 

Mobile search UX: Best practices for in app search design | Algolia Blog

Search is probably the first action most users perform in any app. It’s a wormhole that lets users fast-forward to their area of choice. Yet, you would find striking differences between the search functionality of a great app and a good app.

Having been a mobile app design company since our foundation, it is our DNA to go intuitive-first, as we have on so many occasions. As a result of which we’re in a position to share with you our thoughts on how to go about designing a user friendly in-app search option. We’ve divided the process into 4 stages for better understanding.

1.  Search Bar

Let’s begin with the physical attributes of the search bar, its form, and on-screen positioning.

Search Bar Size

32 Bootstrap Search Box Examples To Easily Find A Needle In A Haystack

The bible for UX search best practices recommends making the search bar big enough.

If your design permits, the search field should ideally be an expansive box placed in the view of the user. Often, you would come across search icons, clicking which expands the search field. Though it appears interesting, yet from a UX point of view, it bears negative results and thus can be noted as a UI/UX mistake you should avoid.

Not recommended

Home screen Google search bar not showing history or suggestions for some Pixel users

Contextually, the icon is supposed to simplify typing a query, but the icon-only search adds an extra step before the user can do so. Opting for an open text field would point the users in the right direction.


Fast & Simple: Use the Browser Search Bar to Search in EriZone! | www.neteye-blog.com 

Search icon 

The search field should, without fail, be represented by a magnifying glass. Thanks to all the snitch flicks that stereotyped magnifying glasses to look for something, people have come to accept the sign by default. Use the most simplistic image of a magnifying glass with little to no graphical additions. This is one place where the less you do, the more it speaks for itself.

2.  Entering Search Query

Most of us have been typing in the Google search bar for years now. Yet, we commit typos. Misspellings annoy users as not everyone is a grammar-nazi and usually want to rush through the entire step. Therefore, it is the responsibility of a mobile app design company to make entering the search-input as easy as possible.

Keyword-based Search

Keyword-based search with Semusic. | Download Scientific Diagram

Nothing overboard about it. You enter the search query in the search field and down below appears a list of search results that match your keywords. Click the option closest to your intended information and there you go. Quite a few apps continue to employ this mechanism. Twitter for one displays both the hashtags associated with your query followed by the social handles if any.

But such a system has its shortcomings. It depends on the consumer typing the correct input every single time. This is solved by some of the more innovative solutions thanks to the emerging deployment of AI in search, as we shall see in the coming sections.

Filtered Search

How to Run a Filtered Search by Geography

Websites with a product catalogue stretching into the thousands integrate heavy handed filtered search to deliver a refined search functionality in the app. Examples include domains such as E-commerce, Edtech, and travel. Given that there are thousands of results matching the inputted keyword, it is wise to let a user zero-in on options most closely related to their search.

While some apps offer the option to add filters right before hitting the magnifying glass, there are others that daunt the user with total results and then make them sort through.

Predictive Search

Predictive Search: Is This the Future or the End of Search?

In terms of apps that involve a lot of data entry, such as conversational apps (like Whatsapp) or lifestyle apps (like Pinterest), incorporating an auto-complete option is a good idea. The feature is one of the ways AI can help develop next-gen apps. The app design firm that undertakes the development of your application must build in-app capabilities that register recent searches as part of the search history. Upon re-entering a keyword the first thing that the user would see in the auto-suggest drop-down list will be his/her recently entered keywords.

If yours is not an E-commerce store, then auto-suggest should blend in perfectly as there is a pattern to everything the user does and your job is to uncover that to make in-app search simple.

Limited Search

100% OFF] Beginner to Advanced Course in Search Engine Optimization | SmartyBro

Onloading your app with various sophistications may not always be the right choice. Websites want to prolong user-sessions in order to maximise page visits. An app runs contrary to this theme and focuses on recurring visits by the user, even if the sessions last a couple of seconds.

Design search considerations could entertain the idea of limiting search features in an app. Keep only the amount that transports users where they want to be, for instance, compartmentalizing your content into categories as is done in Hotels.com.

Voice Search 

How Voice Search Can Impact Your SEO for 2019. | by Eazy Walkers | Voice Tech Podcast | Medium

Voice search is designed for a hands-off experience while using the app. Apps that cater such a functionality often tend to be those that are used for cross-connection and multimedia broadcasting. Google offers one of the best voice search functions beginning which the market started designing content that is voice search friendly. Spotify is yet another example, which allows you to search songs with the hold of a button.

3.  Fetch Results 

How to fetch number of results from a Google query - Stack Overflow

The thumb rule states search results should come up as soon as the finger hits enter. However, you could seldom face network lag, in which case the user should know to expect a delay.

This speed test indicator is a good example. It uses a speedometer animation to divert attention from the fact that the app is consuming time to calculate the actual network speed. If alongside the animation, you can display the total time (hopefully seconds) the user should wait then all the better.

4.  Display Outcome

Mostly, the search results are expected to be accurate. But as a mobile application design company, Anteelo also pays close attention to error-prone queries that lead to a dead-end. What comes next shouldn’t be anybody’s guess but a rational step-by-step approach to get the right input from the user, as we find out in the upcoming sections.

Tackling “No Matches Found”

Intuitive Search Specs that Separate the Best from the Rest

Never leave the customer staring at the wall. Even if the code does not find suitable results to display, offer something to the viewer. When there are no relevant results to show for, show alternative or remotely related products or the most popular search categories. You never know if that was the intent of the user. A blank page in such conditions leaves a bad taste in the mouth of the user who may take the app to be inefficient.

Correspond the Right Message

How to Write and Send Professional Email Messages

While displaying related products is one way to appease the user, what if the problem runs deeper than that. The backend could actually have malfunctioned and there is no shame in admitting and underlining the encountered problem to the user. But make sure you give hope that the issue may be resolved sooner than later.

Amazon does one of the best gimmicks in this area, with finesse. Everybody loves dogs, so Amazon developers thought why not use them to their advantage. Have a look at that error message.

Help Users Correct Entries

Why Spelling Mistakes In Google Searches Are Actually A Good Thing

We all make typos. It’s normal. And most people sensibly accept their fault when an algorithm points it out. In case of Google searches, the majority of us are glad that the engine knows our search intent as it rectifies and suggests correctly spelled words. This doesn’t change with the app, but it can get better.

Without fail, whether you’re building an app inhouse or outsourcing the work to a mobile app design and development company, make sure the algos are trained to correct misspellings.

Create Category Headers

How to Create a Custom Global Header with Divi's Theme Builder | Elegant Themes Blog

When the content is highly diversified it is best positioned under parent categories. Take the case of Spotify. It has millions of songs and they have demarcated specific search categories by which to sort them. Their parent tags are artists, songs, podcasts and if the user knows their genre, then they can jump right into it. Think of how you can distribute your content likewise.

Choose a Layout Template 

Email Layout: How to Impress Your Client - Email Design

Presentation has a lot to do with the way your floor the content. Netflix is a prime example, pun intended, to display a side-slide search functionality. It proved oxygenated air against the stale, tried and overused style of content flow that included carousels, and pagination. Infinite scrolls have also been proven to be addictive and equally effective.

On-demand Loading

Angular Lazy Routes & loading chunk failed | by Kamran Khatti | Medium

Also known as lazy loading, it is a content optimization technique deployed to display the content that is intended for first, than bulk loading the page in one instance. It saves time and consumes lesser network bandwidth, and renders instant gratification to the user. Lazy loading allows developers to avoid code execution that can be delayed till the point the user demands further information.

Drawing it to a Close

Anteelo started out of an intuitive decision by a group of friends and today has a growing stature in the world of mobile app development. Despite the accolades, we keep our head to the ground, happily accept projects that we can wrap under our sheets and politely admit if something is beyond our means, which has thankfully never transpired. If intuitive design is what got you here, we bet you’d be amazed to know the full extent of our services.

AppSheet, providing you with a no-code application development

Evolving the Google Identity - Library - Google Design

Appsheet, acquired by Google

Google recently announced that they have acquired AppSheet, a Seattle-based no-code mobile app development platform. They have not disclosed the terms of the acquisition yet. However, as per the revelations, AppSheet will continue to serve its existing customers.

Praveen Seshadri and Brian Sabino founded the AppSheet back in 2014. Keeping in mind to help business people and others build their own mobile applications without having any coding experience. It received its seed funding from the New Enterprise Associates in 2015 and was recognized as one of the creative tech startups by TiE in 2018. Following by getting fame of leading a leader for low-code app development for business developers by Forrester Research in 2019.

AppSheet - Wikipedia

First choice of various brands for making their presence

The platform became the first choice of many small and established brands, including Whirlpool, Pepsi, the Global Cancer Institute, Toyota, American Electric Power, and M&O Partners for making their space in the IT-powered business world. It is a result of the set of features it offers. It features the ability to capture, collaborate, and display data, and create an explanatory programming model.

Praveen Seshadri said, “As we and IT industry has grown, there is now a huge pent-up demand for enterprise automation,”. He further added, “There is the rise of low and no-code platforms. This will make citizen development come out as the planned way for modern organizations. It will help to invest, innovate, and compete.”

AppSheet has also been combining AI and NLP technology. This is to further quicken the mobile app development process. This also enables businesses to enter the mobile sphere at the earliest.

Till now, over 18,000 app creators have used AppSheet’s development suite to locate around 200,000 apps. And now, when Google acquires AppSheet, the numbers and results are much beyond everyone’s expectations.

AppSheet. Gesundheit! Oh, we see – it's Google pulling no-code development into a cloudy embrace • The Register

AppSheet services to Google Cloud

The tech giant, which recently acquired a retail inventory management startup Pointy as well, is expecting to reimagine the app development space by bringing AppSheet services to Google Cloud.

“The acquisition will complement Google’s strategy to reimagine the application development space by helping businesses set up with workflow automation, app support, and API Management,” said Amit Zavery, vice president of Google Cloud. He further added, “Customers will now be able to build richer apps that use not only Google Sheets and Forms, but other top Google technologies like Google Analytics, Maps, and Android”.

[Note: As we mentioned above about API management, consider this blog to know in detail about the process and available tools: 15 Open-Source API Management Platforms to Add in Your Tech Stack]

The tech giant expects to employ AppSheet’s ability to power up workplace applications (include CRM, personalized reporting, field inspections, etc.) while keeping Google Cloud’s services focusing entirely on the financial, media, and retail domains.

Google acquires AppSheet to bring no-code development to Google Cloud | TechCrunch

The Google team also revealed that low-development app development platforms like AppSheet are not going to replace sophisticated development environments. Rather, they will be put into practice to empower mobile app developers to collect extensive, rich data like geographic data and indoor location data from any device and use the insights gained to build user-centric applications. Plus, they will be able to update and maintain the data set in real-time, without compromising on the security front.

The AppSheet team will soon join Google Cloud. But, they will continue to serve their existing new and existing clients and support iOS apps and web-based mobility solutions.

Now, Google is giving Developers a New way to Make Money.

How does Google make money ? – Startup Today

Google has decided to give its Android app developers other tools to earn money from users who don’t wish to pay. And if you are thinking it’s subscription-based then no it’s not.

Google is going to introduce a new way to let it’s Android developers earn money. The programme is called ‘Rewarded products’ and will allow developers to show videos on their apps to monetize the apps.

The programme is a win-win for both developers and app users. How will this work? The app users won’t have to spend money on the app instead they can just spend some extra time to earn benefits. But the trick here is that these benefits will also be received by the app developers.

For instance, if a user scores 30 points in a gaming app then the developers can put an option to double the points by viewing a video ad. This is how both the parties are winning without either of them losing money.

Google also said that developers can easily adapt to it as the integration process is not difficult and does not require additional API calls or extra SDK integration.

What is SDK? - Software Development Kit - YouTube

The developers are quite happy with this new change but we still have to see how the users react to the video ads. It also depends on how the videos will be added in the app. The video ads are the first of the rewarded products that Google has added. There may be more of these products to come in the future.

In a blog, Google said, “Developers are increasingly using multiple methods to monetize their apps and games. One trend has been to reward users for a monetizable action, like watching a video, with in-game currency or other benefits. This gives users more choice in how they experience the app or game, and has been an effective way to monetise non-paying users,

This new programme was influenced by developers demand to reduce app store tax. Google has been very supportive of its developers and has constantly been adding new tools for developer. This new programme might seem somewhat similar to most but there is a difference.

Move Over SEO: How Developers Can Generate You More Traffic

Developers had already been using advertisements to monetize their apps but this new programme will become the official product of Google. This will make integration an easier process and will also give Google an edge in competing with third-parties that offer something similar.

The rewarded products can be added to any app in the Google Play Billing Library or AIDL interface. All this can be achieved with just a few additional APIs and would not need any SDK as mentioned earlier.

Another catch with this sudden launch is Apple’s full embracement of subscription. We have seen that subscriptions have become the largest source of revenue growth app stores recently. As good as it sounds for Google to be introducing the new monetization programme for apps, they still don’t have an upper hand.

The iOS and Android Duopoly - CCS Insight

iOS users are more likely to pay for apps that they enjoy than Android users. This is why Apple has seen almost double Google’s revenue even with fewer downloads. All this resulted in the very heated argument of Android vs iOS which has still not settled.

For Android developers, this means that they won’t be able to use the benefits of subscription any time soon unlike Apple. This also means that developers going for cross-platform development will be more inclined towards iOS just for revenue growth.

It’s a good thing that Google introduced this rewarded products programme for proper monetization of apps. This might bring back the developers’ attention to Android and hopefully increase the in-store sales of Android.

The rewarded video product is launching in open beta and will be available for developers in the Play Console.

This was all about Google’s new Rewarded Products programme launched for the Android app developers. Stay tuned for more or contact our Android developers at Anteelo.

Use Third-Party Note Apps with Google Assistant

Google Assistant Can Search Within Apps on Android

If you were wondering when will Google Assistant let you make notes using your favorite third-party app, the time has come. In the latest Google I/O, the company announced that the assistant will also support third-party apps along with the Google Assistant apps to take notes. The apps supported by Google Assistant are Bring!, AnyList, Google Keep, Any.do, Remember the milk, Picnic and many more.

Google had made another announcement earlier this year about the Google Assistant “continued conversation” feature and now it supports third-party apps to take notes. The Google community continuously showed a need to use their favorite apps with Google Assistant which is the reason why Google enabled this feature.

The motive behind this newly added feature is to make sure the lists are created simply through voice commands. In the earlier versions, users had to specify the apps to which the lists were added. But now commands like “Add milk to grocery list” and “Add Marvels to movie list” will not need any specific app.

Over the years Google has announced numerous Google Assistant features that are beating Siri’s features and this one is looking to be no different. Although Google doesn’t announce the exact date of launch of its new features, this particular one seems to be running in no time.

How to Check if  The Feature is Live?

Google's grand Assistant transformation is slowly taking shape | Computerworld

To see if the feature is active on your phone, open Google Assistant. Go to settings and there search for the ‘Services’ menu option. Once you open that, scroll and find ‘Notes and Lists’ which includes the names of all third-party apps that are supported with Google Assistant.

If it is active, you will be able to manage the lists with just your voice command. There is another added feature in this known as ‘None’ which lets you keep the lists and notes but does not sync with other services.

However, the behavior of this new Lists and Notes feature seems to be unclear. Things are still under progress and until the feature is full-fledged launched, it is not safe to guess anything.

What is Google Doing for Google Assistant Developers?

It is not just the Google users that are benefited by these new features but the Google developers are getting advantages too. With this new feature to use third-party note apps, any Google Assistant app development company is going to start developing apps to get listed.

In one of our blogs, we mentioned some of the best platforms for developers to build apps for the Assistant on Google Home for which we received great feedback. In the same blog, we talked about how Google is supporting Google developers by introducing new features and functionalities that make the development process easier and simpler.

In the past few years, we have seen Google take special actions on its Assistant which only shows that it is going to add more features that will help its users.

What Next for the Google Assistant?

Bringing you the next-generation Google Assistant

Google Assistant is already seeing so much success with its recently added features and is sure to be a blast in the future. It is said that Google Assistant is the future of AI but not much can be added just yet.

In one of its blogs, Google mentioned that they will use Google Assistant to get things done for users and that will save their time in return. Some new features that have been added to Google Assistant are:

  • New voices and the option to change them. There will be a total of six new voices among which one will be of John Legend, isn’t it amazing? Google is making sure that the voices are as clear and crisp as it can be to give the users a good experience.
  • Multiple actions. Google Assistant will be able to perform multiple actions and that too continuously. For instance, ‘Turn off the lights’, ‘Switch on the fan’, ‘Increase the temperature’, etc.
  • Pretty please. Now, this is an interesting feature. Google will launch soon a feature that encourages kids to speak politely in order to get the Assistant to execute a task. This will be one of the best features for parents.

Those were some amazing features that Google has added. If you have any app idea that you think can get listed in Google Assistant, contact our Mobile App Development Agency and we will help you develop it.

The Benefits of Google’s Grow My Store Tool for eCommerce Websites

How to Increase Ecommerce Sales: 10 Tactics From 53 Experts

As the world’s leading search engine, Google is in a good position to understand what makes online stores successful. Indeed, its influence gives it the power to set the criteria by which eCommerce websites are judged. Its latest tool, Grow My Store, is designed to provide online shop owners with valuable information and site analysis that can help them improve. Here, we’ll take a closer look at what the tool has to offer.

What does Grow My Store do?

Improve Your Retail Website Customer Experience | Grow My Store

Google’s primary objective is to offer its users the best search results. While it constantly works to improve its search algorithm, it also tries to improve the quality of the websites that feature in its search results. Those that follow its guidance generally end up ranking higher. This is why it has so much power and influence. One of the key attributes that Google wants online stores to improve is customer experience. The Grow My Store tool was designed with this in mind and is particularly aimed at small and medium-sized retail sites.

In a nutshell, the Grow My Store tool will scan your online store and provide you with a customer experience report which will point out what you are doing well and areas where you should look to make improvements. The benefits, apart from helping your site to be more Google-friendly, are that improved customer experience can increase your revenue by as much as 15% and also help you cut costs.

What kind of websites can use Grow My Store?

25 Retail News Websites You Can't Afford to Miss

The tool is designed to analyse the websites of all retailers, whether you only sell via a bricks and mortar store, only sell online or sell both online and in store. The feedback you get is tailored to the particular business model that you have. However, while the tool is helpful for retailers who don’t sell directly from their websites, it’s not designed to help businesses that aren’t in the retail sector.

Getting started with Grow My Store

Enhance your ecommerce site with Grow My Store - Think with Google

Like most of Google’s website analysis tools, using Grow My Store is easy. Simply visit the Grow My Store page and paste in your website’s URL and click the ‘Get Started’ Button. You will then be asked to choose your business model (i.e. online only, physical store only or both) so that results can be tailored to your needs.

After this, you are asked to choose the sector which best suits your site. The options are limited to apparel, beauty and personal care, computers and consumer electronics, food and groceries, home and garden and other. If you choose ‘other’, you are able to type in something more specific. Once this information is inputted, the tool will begin analysing your website. To get the full report, you’ll need to sign up or sign in.

What kind of feedback will I receive?

How to Get Customer Feedback (20 Tried & Tested Methods)

Google will analyse your site on 22 areas of customer experience best practice. These include basic things like having a returns policy, clear pricing and adequate product information, as well as website features such as easy site navigation, live chat support and a customer-friendly checkout process.

The tool will analyse site speed, including loading times, how long it takes for customers to be able to interact with the site and the time it takes for the site to respond to interactions – all of which can affect bounce rates and shopping cart abandonment. It will examine mobile friendliness, which is increasingly important as more people shop with smartphones and use them to search for local stores. From a security perspective, it will look to see whether you have an SSL certificate installed that encrypts data sent between the user’s browser and your server, keeping payment details secure.

Other areas the tool will report back on include whether you have product ratings enabled; if you display basic store information (e.g. opening times and location and direction details for physical stores); how well your site offers personalisation; how easy you make it for customers to order, return and collect products; and the quality of your fulfilment and customer service.

When completed, the tool will give your store an overall rating and compare it to the average of similar stores. It will also offer advice and guidance on areas in which it thinks you can improve.


It’s always helpful to get feedback on the quality of your online store. The information provided by Google’s Grow My Store Tool can offer insights that you might not have previously considered or highlight issues that you were unaware of. What’s more, it can show you how well your site performs in relation to your competitors. Hopefully, it can help you improve your customer experience and reap the benefits of doing so.

4 Ways Your Web Host Affects Your Google Ranking

What's the Difference Between Web Hosting and Domain Hosting? | Elegant Themes Blog

During its latest algorithm update in May 2020, Google has tweaked a number of its ranking criteria which are directly related to the quality of your web hosting. Here, we’ll look at what aspects of your hosting can influence your website’s ability to rank and explain how they are important.

1. Site loading speed

9 Ways on How to Improve Your Website's Loading Speed

Site speed is important to search engines because it improves the customer experience. Slow-loading websites have much higher abandonment rates because users just aren’t willing to wait for them to load. For this reason, the slower a site performs, the less likely Google will feature it in its results – it looks bad on them. What’s more, to do well, the site needs to perform quickly on both mobile devices and PCs.

Website loading times are an important web hosting feature for Google. While there are several things you can do to speed up your website that don’t rely on hosting, such as image optimisation, compression, minification, caching and the use of content delivery networks, ultimately, the performance of your server is critical.

Google takes note of a number of timescales when judging performance, such as the time it takes to start loading content on a browser, how quickly the page becomes interactive and how long it takes for your server to respond to an action performed by the user, for example, clicking on a link. If your server performs too slowly on any of these criteria, it will affect your page’s ability to rank.

Choosing a web host that uses high-performance servers, such as those with SSD drives and Intel Xeon processors can speed up performance dramatically. So, too, can upgrading to a more powerful solution, such as VPS, cloud or dedicated server.

2. Server uptime

100% Server uptime – why aren't you achieving it?

While Google doesn’t like sending users to slow loading website’s, it is perhaps even less happy about sending them to sites which are frequently offline. If it keeps supplying links to sites which aren’t there, people will use an alternative search engine. Google, therefore, monitors the amount of time that websites are online and uses this as part of its ranking algorithm.

There are numerous reasons your site can go offline. Some of these are related to things you do on your site, such as putting it into maintenance mode or causing it to crash through installing incompatible software or making coding errors. Other reasons can be due to your web hosting, such as when your server needs its operating system patching and updating.

With some hosting solutions, however, the amount of time your website goes offline can be unacceptable to Google. For example, if the hardware is outdated, unreliable and keeps breaking down or if too few resources are available for shared hosting accounts that the server simply can’t cope with the amount of traffic. In these instances, it can affect the site’s ranking ability.

To protect yourself, ensure your web host offers guaranteed uptime backed by service level agreement (SLA). The minimum you should be looking for is 99.95% uptime. If you require 100% uptime, then you need to choose a cloud hosting solution.

3. Server location

How Server Location Impacts Your Website

Data needs to travel from A to B and the further it has to go, the longer it takes. This increases latency, making your server respond slower to requests from a user’s browser and, thus, reduces site speed.

While it is possible to speed up global loading times using a Content Delivery Network (CDN), this only works for static website data, i.e. website content that remains the same. For websites that provide lots of dynamic data, i.e. pages that change for individual users or which display things like product search results, the nearer the server to the browser, the better the performance.

Ideally, therefore, you need a server geographically located closer to where most of your traffic comes from. If you are a UK based company, it makes sense to have your website hosted on servers in a UK based datacentre.

Some web hosts, however, store their data all over the planet, much of it in huge US data centres. Even if the company is UK based, its servers may be anywhere. At eukhost, all our datacentres are located within the UK.

4. SSL certificates

SSL Certificates | BigCommerce Tutorials - YouTube

The padlock icon displayed on browsers is a clear indication of how seriously Google takes security. The last thing it wants is to send its users to sites where their financial data may be at risk of interception because of an insecure connection between the browser and the website.

Today, the security of that connection is key to performing well in search engine results. The only way to obtain a green padlock icon is to install an SSL certificate that will encrypt data travelling between the browser and the server. These are normally obtained via your web host.

There are different types of SSL certificate and the one you need depends on the level of security required for your organisation. A good web host will provide all the different types available and give technical help to install it if required.

Perhaps less well known is that a basic Domain Validated SSL can now be obtained free of charge from the Let’s Encrypt certificate authority. eukhost, which is a sponsor of Let’s Encrypt, enables its customers to install these free Domain validated SSL certificates directly from within your cPanel control panel. Many web hosts, however, prevent this, forcing customers to buy alternate SSLs and pay an annual fee for their use.


In its drive to provide better services to its users, Google is pushing websites to up their game. From a web hosting perspective, this means having a site that loads quickly on all devices, has minimal latency, is reliably online for 99.5% of the time or more and which provides secure, encrypted connections. Websites with these things in place will find themselves better positioned by Google’s algorithm.

error: Content is protected !!