Big Brands Making Use of PWAs to Improve Their Business

What are Progressive Web Apps? - Ionic BlogAs the technology industry continues to make more and more investment in innovative web solutions, the progressive web apps aka PWAs are becoming more prevalent. Today, PWAs are fully supported by Chrome, Opera, Firefox, Microsoft Edge and iOS, making great progress in providing benefits of PWA for businesses.

This growing support for PWAs is driven by demands from leading brands seeking to take full advantage of their capabilities. Listing some progressive web app examples below to provide you the growing importance of progressive web apps:

Twitter invested heavily in making its main site a responsive PWA to create a faster user experience with an enhanced interface, joining the likes of Facebook and Pinterest which both use PWA features.

Similarly, media powerhouses like the BBC, The Washington Post, and Forbes have also launched progressive web app for business to distribute their content more seamlessly across consumers and various types of devices, from desktops to cell phones.

The PWA landscape is rapidly changing the e-commerce vertical and big businesses like Twitter, Starbucks, Washington Post, Pinterest, the Weather channel and much more have launched their PWAs in the last six months.

So why are top brands making the switch towards the technology and reaching out to PWA development experts? To get the answers, let’s read and find out.

What are Progressive Web Apps?

What are Progressive Web Apps and How Do They Work?

PWA stands for progressive web app that you can install on your system. It uses the cached data from your previous interactions to enable it to operate offline or without a stable internet connection.

A progressive web app is a website that functions just like a native app. It has all the functionality of a native app and still manages to deliver the usability of a website. PWAs are intended to address a range of problems ranging from inadequate networks to data obstruction or total lack of connectivity.

Google describes PWA’s as web experiences that are:

  • Reliable: Loads instantly and never shows a website to be down, even under unpredictable network conditions.
  • Fast: Responds easily to user interactions, with silky smooth animations and without janky scrolling
  • Engaging: Feels like a normal app, with an intuitive user experience.

Progressive web apps use the latest technologies to blend the best of both online and mobile applications. Progressive web application development is increasingly becoming the norm for the future. For businesses trying to optimise user experiences, PWAs fit right in the requirements in terms of budget, feature, development time and more.

Progressive web app benefits companies by offering an enhanced user experience through progressive enhancement. Robust PWA solutions are useful in accelerating the technological capabilities, empower companies and add the right balance to the business.

Since the advent of PWAs, many businesses have leveraged the power of this platform to reach new markets and enhance their user experience. After all, the Progressive web app framework is simple to develop, test and maintain, post-deployment.

How are Brands Using PWAs to Connect With Users?

The ease of access, cross-browser compatibility, and faster page load times help companies render a higher-level user experience that impresses consumers and gets them hooked.

1. Rising consumer expectations

How technology is changing customer expectations. | by Deborah Nas | The Startup | Medium

Customers have little tolerance for brands that have poor digital experiences. With plenty of choices at their disposal, consumers can easily move on to another brand if they have an underwhelming experience. When Pinterest and Starbucks launched their PWAs, they both saw a noticeable increase in interaction metrics. Pinterest saw a 60 percent rise in mobile interaction with quicker page loads, while Starbucks’ PWA was designed for web-based order management, and is now preferred by consumers over the native app for the coffee company.

 2. Native-like appeal

7 key principles of designing visually appealing websites | The JotForm Blog

PWAs provide a consistent and adaptive interface across all devices. It loads like a standard website but has many advanced native mobile app features, including the ability to add one touch to device home screens, to operate offline, and to allow push notifications. They also offer website benefits, such as search engine discoverability and the ability to be available from all modern web browsers. Additionally, PWAs can appear in the App Store and Google Play alongside native mobile apps.

3. Resource use and decrease in expenses

Maximise savings with cost cutting measures -

PWAs need only one code base to provide website and mobile app-like experience across devices and browsers, which implies it needs only one team, one software platform, one test approach, and one digital product roadmap to plan, design, create and manage both a website and a mobile app-like experience. PWAs not only reduce the cost of product design, development, and maintenance, they also save money for organizations by allowing for quicker delivery of new features and bug fixes.

4. Adaptive

Adaptive thinking in practice

Innovative brands understand that technology is changing at an incredible speed, and they need to implement more forward-looking technologies to avoid rapid cycles of strategy, design, production and re-construct for digital solutions. Progressive Web Apps are fundamentally versatile and continually changing to meet the new functionality improvements. If you are rewriting a legacy website or native mobile application as a PWA today, it will work for years to come as expected. PWAs are built for transition, ensuring that companies should avoid investing in one-off websites and mobile apps that eventually need redesigns to meet evolving demands and technologies from the audience.

9 Best Examples of Companies Using PWAs

1. Forbes

Inside The 2013 Forbes 400: Facts And Figures On America's Richest

Forbes, a multinational media company, turned to Progressive Web Apps for their new mobile experience in order to improve loading times for their readers. The previous Forbes site took about 3-12 seconds to load.

The new site grounded in progressive web app technology is capable of loading in 0.8 seconds. As a result, Forbes saw a 43% increase in sessions and a 100% increase in engagement.

2. Flipkart

Flipkart strengthens fashion business; acquires stake in Flying Machine's owner Arvind Youth Brands - The Financial Express

Flipkart, India’s biggest e-commerce site, adopted a mobile-only strategy in 2015. After shutting down their mobile site and focusing only on their native app, the company was not seeing the desired results. They decided to combine their web presence and native app into a PWA to allow their current and prospective customers to have instant access to their store.

Compared to their previous mobile presence, Flipkart has tripled time-on-site with their Progressive Web App. Users spend an average of 3.5 minutes on Flipkart Lite versus 70 seconds on the predecessor.

Flipkart has also generated a 40% higher re-engagement rate among first-time visitors and a 70% higher conversion rate due to the “Add to Homescreen” icon, because customers have instant access to Flipkart whenever they want.

3. MakeMyTrip

According to the MakeMyTrip Survey, 1 in every 2 Indian traveller is looking to book an alternative accommodation for their next trip | Travel Trade News | Online Travel News | Travel Magazine

MakeMyTrip is India’s leading travel company with 8 million visitors monthly. After the addition of PWA, the major changes in the site such as improvement in conversion rate is 3X, the loading time of the page has increased by 38% and shopper sessions have increased up to 160%.

4. TwitterLite

Twitter Lite is now available in 21 more countries | Engadget

Twitter wished their mobile web to be faster and more attractive. In addition to PWA, Twitter launched TwitterLite which becomes the fastest and easiest way to use Twitter. With lower data consumption, TwitterLite also gives benefits such as reduced Bounce Rate up to 20%, and the page per session increased up to 65%, 75% in Tweets.

5. Alibaba | LinkedIn is the world’s largest marketplace for suppliers, buyers, and manufactures. It is the biggest E-commerce platform that recently adopted PWA and witnessed a significant increase in interaction rate up to 4X, and a huge rise in the conversion rate by up to 76%.

6. Starbucks Coffee

Menu of Starbucks Coffee, Connaught Place (CP), New Delhi - magicpin

Starbucks allows its customers to check the menu, create the orders and add the orders to the cart even when there is no signal or poor connection. With the addition of PWA, Starbucks improved its performance and rendered a highly responsive and fast performance.

7. Trivago

Trivago - one of the largest hotel search engine

Trivago is a big name in Hotel Search Engine Marketing. The availability of Trivago’s PWA is in 55 countries worldwide with 33 languages. After the adoption of PWA, the percentage of user engagement has increased by up to 50% and Click rate has increased by 97%.

8. Instagram

What Is Instagram and How It Works: a Beginner's Guide

We all use Instagram, but are not aware about its working. When you access Instagram on the mobile browser, you are accessing it through PWA. Presently the PWA looks very much like the traditional application and gives you some additional features like you can now upload images.

9. Pinterest

Pinterest - India

When you consider Pinterest’s UI and its design, it is totally fit to take advantage of Progressive Web App technology, thus they have. Their PWA gives them a lot quicker loading times and the capacity for clients to add it directly to their landing page with no download or installation. They’ve seen a 40% rise in time spent on the mobile site, just as a 44% increment in client generated ad revenue.

Advantages and Disadvantages of Progressive Web Apps

Advantages of a PWA

Smaller and faster

Sonic Running Wallpapers - Wallpaper Cave

Many individuals, despite the fact that native apps take a lot of space, would utilize these applications but they need more space on their smartphones so they can’t install them. But that is not an issue with PWAs, which only take space for what they need, making them quicker to download and saving space.

Offline capabilities

Lot of people realize the advantages of progressive web apps and that’s why they are downloading PWAs in light of the fact that it can be utilized even without an Internet connection. Also, these applications even work when the server is dead, making users not lose anything, and this is all such a great deal for conversions.

Cost-friendly than other apps

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Since content just needs to be delivered once, PWA saves time and money in contrast to making content independently for iOS, Android, and a site. Also, PWAs don’t need to be updated very often. Clients don’t need to download new data. If PWA works, you presently don’t need to stress over its development, which makes it a financially alluring option, similarly to Flutter, for instance.

Independent app

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PWAs can be found by means of search engines and other platforms. PWAs can also be offered through social media, home page, or by another means. You are not required to be reliant upon application stores.

Disadvantages of a PWA

Limited browser support

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PWAs are Android-driven and don’t work on popular browsers, including Safari, IE, and Edge. Since Safari overwhelms 51% of the browser market in the U.S., thus implying that a huge percentage of mobile clients will be unable to access PWAs.

But on the positive side, fresh browser versions of Opera, Chrome, and Firefox support PWAs, making other browsers to support this in the coming future.

 Limited Hardware and Software Support

Hardware & Software Support

PWAs are generally new and not yet upheld by many device hardware and software. For instance, iOS doesn’t support PWA’s notification and home screen shortcuts.

Also, PWAs don’t support the utilization of GPS, finger impression scanners, smartphone cameras, and other device features.

No download store

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PWA don’t appear in popular application stores, for example, Google Play and the Apple App Store, which may delegitimize them.

Application stores not just give authenticity and social evidence of applications to likely users through reviews, however they additionally go about as a list that allows users to look for and find relevant applications.

Since most clients directly look for apps in application stores rather than in search engines, thus your audience may miss your PWA app.

No access to innovations

You Need an Innovation Strategy

Not every technical choice, like Bluetooth or Near Field Communication (NFC), can be applied to PWAs. This implies that you are restricted in the potential applications for your application. The inquiry is whether other future developments can likewise be utilized by PWAs.

Progressive Web Apps and The Future of Mobile Web

If you need a steady and consistent mobile app experience, then progressive apps are the best choice applications. PWA development company like Anteelo can offer interactive user experience similar to a native app without any high development expenses. The benefits of PWAs have been leveraged by many big brands, now it is your time to take up progressive web apps agency in USA and increase your conversions and revenue figures.

Tools and Frameworks To Build Progressive Web Apps

What are Progressive Web Apps and How Do They Work?

Connecting the power of the web with mobile has always been one of the most challenging tasks for the development community. While the purpose saw a number of tools and frameworks trying out to develop the perfect blend of performance and wide reachability, the result had always been sub-par. But in 2015, everything changed. Designer Frances Berriman and a Google Chrome Engineer, Alex Russell denoted the term Progressive Web Apps.

Although it took some years for the concept to come into the mainstream, but the moment Google started popularizing PWAs, the industry noticed.

And it was not just the developers who were now looking for tutorials to migrate websites in PWAs.

Both SMEs and industry’s hot-shots like Facebook and Twitter now started singing the tune of the many benefits that the concept came packaged with. All leading to a very high popularity rate of the concept when it comes to combining the best of convenience and mass reach.

The popularity graph that the mobile app type is on has given birth to a number of PWA frameworks and tools that are being prepared to strengthen the debate of Native vs PWA in favor of the latter.

The rise in PWA frameworks and tools list, however, has made it all the more difficult for businesses to choose the best frameworks for PWA development.

But let us make it easy for you today.

Here’s the list of tools and frameworks for PWA that businesses can choose from. These PWA development frameworks have been chosen by our team of PWA builders on the basis of the ease of development and scope of mass adoption.

Without further delay, here’s the list. The one we rely on in our role as the Leading PWA Development Company.

Top PWA Tools and Frameworks


Ionic (mobile app framework) - Wikipedia

Established in 2013 as an open-source SDK, Ionic is based on Apache Cordova and Angular framework. And since then, it has been a part of over 5 million hybrid app development. What makes Ionic ideal for PWA development is that it comes with a massive library of components for both Android and iOS, which are used by developers to develop web pages which run inside the device browser with the help of WebView.

There are quite a few benefits that come tagged with using Ionic, making it one of the best PWA framework of 2019 such as –

  • Reduces the cost of app development for its open-source and free
  • One of the tools to develop PWA that come with the shortest learning curve
  • Easy maintenance with the help of a built-in browser instrument
  • Large plug-in library for accessing APIs


Top 6 Frameworks and Tools To Build Progressive Web Apps

It is an open-source progressive web app framework developed in-house by Google.

It consists of a wide range of templates, Progressive Web App tools, and web components which simplifies the whole PWA development process. It makes use of HTML/JSS/JS making it a complete PWA framework on its own.

The pros that Polymer comes with include –

  • A full web app stack support which includes routing, data tier, and responsive layouts
  • Great documentation
  • It is one of those PWA development tools that come with easily understandable APIs
  • The range of wide base of components across browsers


AngularJS Query String handling using $

The third most used PWA frameworks and tools are the set of AngularJS offerings

Introduced first by Google in 2009, AngularJS is one of the most popular methods of PWA development. It makes use of the JavaScript ecosystem to build responsive applications which are both reliable and robust.

The benefits that AngularJS come attached with include –

  • Large community support
  • Well-defined method for implementation
  • MVC framework
  • Presence of IntelliSense and Typescript
  • Newer versions being launched with minimal learnability curve


Introduction to Vue.js + BigCommerce | by Nancy Montiel | BigCommerce Developer Blog | Medium

Vue is presently one of the fastest evolving libraries because of its ease in coding and high-speed rendering. It allows for scaling of the project with an added advantage of extra packages.

The pros of Vue.js which makes it one of the most reliable frameworks to build PWA includes –

  • Supported by Laravel and Alibaba
  • The simplicity of code lowers the learnability curve
  • Simple structures and features inspired by Angular1 and React
  • Fast rendering with Virtual DOM
  • Flexible to set up with the help of TypeScript and JSX


Optimizing React: Virtual DOM explained — Martian Chronicles, Evil Martians' team blog

Supported by Facebook, React is often one of the top choices of Progressive Web App builders because of its wide JavaScript library and a large community.

Although Pure JavaScript lies in the base of React, it makes use of JSX to employ render functions for connecting HTML structures. This gives developers ease which in return makes React one of the top PWA frameworks and tools.

The pros list of React looks something like this –

  • Large community support
  • An extensive ecosystem
  • A greater degree of scalability and flexibility
  • Speedy rendering with Virtual-DOM.


Announcing Lighthouse 3.0 | Web | Google Developers

Developed by Google to improve the quality of web apps, the tool measures your website in multiple criteria and enlists the factors that you have to keep into consideration to ensure your site is ready to become a PWA.

It analyzes your digital offerings and gives you the areas to implement in your PWA development process.

So here were the six frameworks and Progressive Web App tools that have been relied upon by the industry and by our team of in-house PWA builders for converting your idea into an app that merges the best of mobile and web.

FAQs About PWA Development and Frameworks to build PWA

Q. How does a Progressive Web App work?

A PWA is a web application that is installed on a system.

It works on an offline network state, making use of the data cached during the users’ last interaction with the application.

Q. How do you know if a website is PWA?

To check if a website is working as PWA, you will have to make use of Chrome’s Lighthouse extension. It will tell you if the site is PWA in addition to giving you ways to convert it into one.

Q. How do you create a PWA?

There is very extensive documentation prepared by Google devs explaining the process of creating a PWA to the t. Here’s the link – You can visit the page if you are planning to fly solo and if not, you can get in touch with our team of PWA developers who will hand-hold you through the entire process.

Q. What are the PWA frameworks and tools?

There are a number of PWA frameworks and tools presently operating in the market. But the ones that we rely on most are –

  • Ionic
  • Polymer
  • AngularJS
  • Vue.js
  • React
  • Lighthouse
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