5 Essential Hosting Features for WordPress e-Commerce Site

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New eCommerce sites are launching all the time. These include online-only retail stores, existing bricks and mortar stores expanding their horizons, membership sites and various other kinds of business. One thing all these companies need is a website and the most popular platform used to create them, indeed it is used by 29% of the world’s websites, is WordPress. To get a WordPress website to perform at its best, however, you also need great hosting and in this post, we’ll explain some of the essential hosting features that WordPress e-commerce site owners need to look for.

1. High availability

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One of the biggest advantages of launching an eCommerce store is that it is always online. It doesn’t matters what time of day a visitor arrives or which time zone they live in, business can always be done.

Well, that’s the theory.

In practice, it doesn’t always work out like that. Some hosting providers cannot guarantee that your store will always be available and this can impact both your sales and your online reputation.

To ensure that your site stays online, one of your primary tasks is to choose high availability hosting. High availability is a specific term in hosting jargon, it means that your provider will guarantee your site will be available for 99.99% of the time or more. In other words, any essential server maintenance carried out by your host will be kept to a maximum of 52. 56 minutes a year. That’s an average of a minute a week. In comparison, if you opt for a host that offers 99.5% uptime, you can expect your site to be offline for around 1.8 days a year, or 3.6 hours a month.

What’s the impact of downtime? Every minute your site is offline, there is a chance that you are losing custom. It is estimated that if Amazon.com went offline today, it would lose £140,000 ($200,000) in revenue every minute. If it opted for hosting at 99.5%, it could, potentially, lose £30 million per month. That’s a third of a billion pounds a year.

2. High-Performance WordPress hosting

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Besides availability, another key factor is the performance of the hardware on which your eCommerce site runs. The speed at which your site loads on users’ browsers affects both your Google ranking and customer engagement. Slow websites show up less well in search results and have lower conversion rates.

Before choosing a web host out the platform on which it runs its WordPress hosting. You want it to be fast, reliable and secure. Look for the state of the art technology, such as the latest-generation Xeon processors, superfast memory and enterprise-class SSDs.

You should also look for a software platform that is optimised especially for WordPress and which provides super-fast loading through the use of the latest caching technology.

3. Tight security

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Security is a big issue for online businesses. The risk of hacking, infection and ransomware can have devastating effects on your business. With over 70% of cyber attack victims going out of business within six months and the risk of heavy fines if you don’t comply with stringent regulations, it has never been more important to choose a web hosting that help keep your eCommerce site robustly protected.

Ideally, you need to look for hosting which provides the following services:

Advanced anti-hacking technology: A good web host will provide a solid firewall to protect you around the clock. This will monitor your site for hacking attacks, malware infection and other threats. Ideally, the firewall should be specially configured for WordPress.

Automatic updates: Cyber attackers use specialized tools to scan the internet looking for websites with outdated, vulnerable software. Once they find them, they target them for the attack. For this reason, it is very important that all software is updated automatically as soon as a new version is released so that vulnerabilities are eradicated. Good hosting will provide the means to automatically update WordPress core and your plugins.

Remote backups: Should you accidentally delete your data or have it stolen through hacking, the crucial step to your business’ survival is how quickly you can recover from the disaster. If your host provides you with the means to remotely back up your data, as and when you need, bringing your site back online can be done very quickly. Not having that data can put an end to your venture. Some hosting providers will automatically backup your site for you and even restore the data on your behalf if you need it.

4. Developer Features

As your business grows you will want to make additions and modifications to your site. In the past, this has proven to be problematic for many eCommerce sites as they have not had the capacity to test their updated sites before going live with the changes.

To prevent yourself falling into the same trap, look for WordPress hosting that provides you with developer-friendly tools in your control panel. These will include the ability to clone your site, as well as features like WP-CLI, Git version control and phpMyAdmin.  Having these will provide the resources you need for developing your website.

5. 24/7 technical support

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There are a lot of things that can go wrong with an eCommerce website. If you know what you are doing, most of these are simple and easy fixes. However, if IT is not your specialism, it can be a daunting and sometimes stressful time – especially if your site is unavailable or critical elements are not working correctly.

It is times like these that you need expert technical support: someone easily accessible that has the skills to solve your WordPress specific problems. For this reason, you should always choose web hosting that comes with 24/7 technical support and which can be reached through a variety of means: live chat, telephone, email and ticket.

Do note that technical support is not the same as customer service. 24/7 customer service might just put you through to call centre where your issue will be logged. You may have to wait until the next working day before an IT expert responds. With technical support, that expert is available there and then.


When it comes to eCommerce, your hosting service is the foundation on which your venture is built. If your hosting is poor, then those weak foundations can cause your business to suffer or even fail. For a secure and profitable future, make sure you choose the right hosting service for your needs. Hopefully, the five points we have discussed above will help you make an informed choice.

6 Indicators that It’s Time to Switch WordPress Web Hosting

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Hosting is integral to the success of your WordPress website and something you should never be complacent about. A poor hosting provider or a wrongly chosen hosting plan can impact the performance of your site and the customer experience of your visitors. What’s more, they can result in lower search engine rankings and make it more difficult to manage your website. In this post, we’ll look at six signs that indicate it’s time to upgrade to a more powerful package or move to a better web host.

1. Your website keeps going offline

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In a 24/7 marketplace, you need your WordPress website to be constantly online and available for your visitors. If it isn’t and your site goes down, even for short periods, visitors will become frustrated, damaging your reputation. What’s more, when search engines see your site’s availability decline, they’ll downrank it in their search results. Combine these and you’ll end up losing business and long term customers. If this is happening to your website, it’s a clear signal that you can no longer rely on your hosting solution to keep your site online.

To discover if your site is frequently going offline, you should monitor its uptime. As a WordPress user, you’ll find several plugins to do this which you can install directly from your admin panel. Recommended plugins include WP Umbrella and Site Uptime Monitoring, both freely available from the WordPress Repository.

Ideally, you should look for a host whose WordPress hosting packages guarantee a minimum uptime of 99.5%.

2. Your WordPress hosting lacks the features you need

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WordPress hosting has moved on considerably over the last few years in order to meet the demands of today’s websites and the needs of their owners. If your hosting plan lacks these new features, it might mean you’re having to spend more time and effort than necessary managing your website.

At Anteelo, for example, you’ll find WordPress pre-installed and ready to go, you’ll get a free domain on annual accounts and free SSL certificates for your sites. You’ll even have use of our specially developed WordPress Toolkit that lets you install, secure, update and manage your WordPress sites all from a single, easy to use interface.

What’s more, we provide the advanced security that WordPress sites demand with our application firewall protecting you from hackers and bots and our daily backups ensuring that you can rest easy should you ever need to recover your data. There’s also 1-click website hardening, automatic WordPress patching and more.

3. Your website is slow

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Visitors and search engines expect websites to load quickly and respond swiftly to interactions, like clicks and data inputs. When they don’t, customers abandon the site and search engines downrank it. Ensuring the site performs well, therefore, is critical to its success.

WordPress does have some speed issues, often caused by the number of plugins working in the background and the size of the images used in a site’s content. While there are well-known actions you can take to speed up a site, such as caching, compression, image optimisation and content delivery networks, these only go so far.

By far the most important factor in driving the speed of a website is the performance of the server on which it is hosted. If you find your site sluggish, even when you have optimised its performance, it’s another sign you need to upgrade to a more powerful solution.

The WordPress hosting at Anteelo is built from the bottom up to provide enhanced WordPress performance. We use the latest Xeon processors and super-fast SSD hard drives in our servers and then configure them to provide optimal performance for WordPress using Apache + NGINX, PHP7.x + OPcache and HTTP/2. We even provide an in-built caching engine, so you don’t need to install a separate caching plugin.

4. Your host suspended your website

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There are only a few genuine reasons why a web host would take a site offline or suspend a user account, for example, if the site was infected with malware, if it was being used to carry out illegal activities or if the hosting bill hadn’t been paid.

Some hosts, however, will take a site down and even suspend an account if the host’s usage limits have been exceeded, such as reaching a maximum bandwidth allocation. Meeting a maximum bandwidth allocation is a sign that your website is doing well in terms of the visitors it receives. It’s a time when the company should be reaping the benefits of its success, not getting punished by finding its site offline.

If your hosting has bandwidth restrictions, it’s time to move to a solution where this isn’t an issue. At Anteelo, our WordPress hosting plans have unmetered bandwidth – in other words, there is no data transfer limit, just a simple, fair use policy.

5. You have outgrown your WordPress hosting package

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Over time, you’ll want your online venture to grow. This could mean having a bigger website, multiple websites, dealing with far more visitors or even running other applications on your server besides your websites. When this happens, there may come a time when the hosting plan you currently have lacks the resources (storage, CPU, RAM and bandwidth) or the features (number of websites, email addresses, databases, etc.) that you need.

This is one of the most obvious signs that you need to upgrade. And while there are bigger WordPress hosting packages you can upgrade to; at some point you’ll need to move on from shared hosting to a larger solution, like VPS. The issue for many WordPress owners is that dedicated WordPress VPS hosting is something of a rarity. This is not the case at Anteelo.

At Anteelo, we offer WordPress Starter and WordPress Standard shared hosting plans. However, for those making the move upwards, we also have a WordPress Pro-Server plan hosted on your own VPS. Unlike a standard VPS, this has been optimised for WordPress in the same way as our shared hosting solutions but with the added advantages of 50GB of storage, 4vCPU core processors, 4GB of dedicated RAM and unlimited websites and mailboxes.

6. Poor technical support

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Who do you turn to when something goes wrong with your website or hosting? While there is a monumental amount of WordPress help available online, when the need is urgent you want a WordPress expert that can help you sort out issues quickly so that your site remains online and working as it should.

A key requirement of a good web host is providing technical support to its customers. At Anteelo, we go above and beyond. Our technical support is free with all accounts and our technical experts (not merely customer support) are available 24/7, 365 days a year. What’s more, you can contact them via online chat, phone, email or ticket – and about any problem you have with your site or hosting.

If you find your host lacking in the technical support department, then it’s another sign that you need to move on before you find yourself in a tricky situation with no one to help.


WordPress hosting is specially designed to improve the hosting of WordPress websites. However, not all plans or vendors are the same. Hopefully, the information given here will help you know when it’s time to make the move.

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