#SocialMedia Archives

5 Reasons Your Business Needs Social Media

Posted on 17/11/202113/11/2021 by Tushar

From multinationals to people selling their second-hand gear, every type of business is taking advantage of social media â€“ and benefiting from it. So, why aren’t you? If you’ve not seen the value in running a social media campaign for your business, perhaps the points we discuss in this post will convince you to think again.

1. Grow your audience

The more people who know about your business, the more chance you have of getting new customers. Setting up social media accounts and publishing posts enables you to promote your business, for free, to a wide range of people.

While it does take time to build up a following, posting content that people will like, share and comment on is the best way to start growing an audience. When people do these things, their friends and followers will see your posts too and, in turn, they can like and share with others, enabling you to reach a much wider audience.

An important general rule when posting on social media is not to focus entirely on your products and services. Social media is about being social â€“ so, to garner the most interest and get the most engagement, make sure you post about other things, too. You can even share engaging posts from others. Besides promoting yourself, the aim should be to increase other peopleâ€™s enjoyment of social media or add value to their use of it. If you do this, more users will take note of you, follow you and like you.

2. Making new connections

Once you have begun to develop an audience of followers, you are in the position to connect with them. You can share posts inviting them to comment on your products and services, offer them deals, invite them to events and so forth.

Just as importantly, when people make comments on your posts, you should reply. This can really help you build new and potentially promising relationships that increase interest in your company, not just with those who you reply to but with others who read your comments.

3. Develop your brand

Your brand is what makes you unique. Itâ€™s not just the products you sell or the services you offer, itâ€™s how you conduct your business, the values that underpin your operations, the quality of the products and services you provide and the image you project to the public.

Social media enables you to promote all these branding elements so that your followers begin to get a thorough understanding of the kind of company you are and why they should become customers. So, while it is important to get people familiar with your branding (logo, etc.), it is equally important to get your values across. If you believe in great service, only use organic products, make everything by hand, or sell only the coolest gear, get the message out there.

4. Grow your influence

Social media influencers, those with millions of followers, are very powerful people. A single tweet from these individuals can turn an unheard of product into new fashion or condemn a fashionable product into the annals of history.

While businesses donâ€™t quite muster the same leverage as these mega influencers, they are able to influence their followers, their industry and their market niches. And one way businesses can achieve this is through establishing themselves as experts in their fields.

How do you do this? There are two important elements. The first is sharing your success. If you are an expert at something, people will expect you to be successful, so promoting your successes makes people believe that what you have to say is valid. At the same time, you need to share your expertise with others. Posting â€˜how toâ€™ blog posts and videos on social media is the best way to do this as your expertise is being used to help people solve problems. People who need those problems solving quickly become followers. If solving those problems sometimes involves buying your products or using your services, then even better.

If you need convincing, then ask why celebrity chefs make so much money from their own branded products and restaurants? It is because they have been sharing their cooking expertise for years on TV. Those who liked the TV recipes will presume that the food they sell in supermarkets and restaurants will be just as good and go out and buy it.

5. Send customers to your website

At the end of the day, the principal aim of social media is to generate new business and for most companies, the key place to do this is on their website. This is where you will have created the landing pages, product descriptions and calls to action to encourage the user to buy.

It is important, therefore, that you put links on your social media posts that send consumers to the relevant pages on your site. You donâ€™t need to do this for all your posts, but for those for which it is pertinent, such as posts about products, you should.

Conclusion

Whether you are big or small, local or national, creating a social media profile and developing a posting strategy can have a positive effect on your business. It helps people know you exist, lets you build relationships, develops brand awareness, establishes you as an expert and drives new customers to your website.

Content Marketing Strategies To Drive Traffic To Your Website

Posted on 04/11/202113/11/2021 by Tushar

Websites that have focused on content marketing have done really well for themselves. We are not the only ones saying it. Kapost statistics show that website conversion rate is 6 times more for those who have invested in content marketing as a strategy. According to content marketing statistics for the UK in 2018, provided by the Content Marketing Institute, 86 % of respondents are using content marketing but only 7 % of the respondents said that they are doing content marketing at the optimum levels and getting results from it. This means that there is a lot of scope for creating great content, doing content promotion and increasing your overall business.

There is no doubt that demand for content is huge but only consistent implementation of best practices can result in long-term success in the form of traffic generation.

Here are 5 ways in which you can convert your content into returning traffic and long-term customers.

Blend content that educates and content that sells

Most business owners do one of the two things very well â€“ They either create content that is great at educating customers or they create content that is great in selling to customers. The key is to create content that does both the things well. Doing one at the cost of the other is not an option. Too much of selling or information without any sales pitch will affect the content strategy in the long run and fail to serve any purpose.

A good example of creating content that mixes both educations and sales would be a blog that for example talks about weight loss exercises and at the same time points the prospective customers towards weight loss supplements to buy. The key here is to provide content that appeals to people who are looking for solutions to the problem of weight loss. It has to be content that appeals emotionally as well as logically to prospective customers. Make sure that none of the content looks forced and planted as if youâ€™re trying to advertise your product.

Different types and forms of content lead to more traffic

Your content strategy should be such that you are open to publishing different forms of content and different types of content. Diversity in the type and forms of content will help you to fulfill all your online marketing needs and convert the content into serious traffic.

Here are six different types of content that you should try and publish. This will also help you find out which type works best.

Content Type 1: Blogs

Blogs are probably the most common and one of the most effective means of expressing yourself on the internet. If the quality of your blog is good and you follow different strategies of getting people to your blog such as sharing content on different platforms, optimizing load time of your pages and placing related links inside the posts you can get a lot of high quality traffic to your blog. WordPress is one of the best platforms to set up a blog for your business.

Content Type 2: Infographics

As the name suggests, data presented in a graphical format with illustrations is visually very appealing compared to just bland numbers. You donâ€™t need any technical expertise to make an infographic. You can ask a professional graphic designer to make one for you or simply use online services such as piktochart, Visual.ly and easel.ly which have free as well as premium versions available.

Content Type 3: Videos

Short videos of 2-3 minutes are a great way to speak to your audience and move them to take actions. The videos can be about your products and services or they can be also â€˜take a tourâ€™ kind of videos. Apart from putting the video on your site, you can also publish the video to platforms such as YouTube and Vimeo.

Content Type 4: Case study

Case studies help your customers to understand how your product or service has helped previous customers. A case study starts with an overview of your client, the challenges faced by the client and how your service or product helped the client in getting over his problems. The case study ends with a conclusion and a call to action.

Content Type 5: Meme

A meme is a humorous graphic that usually has a tagline written on the top or bottom of an image. Memes are popular on social media platforms. While memes can be created for almost anything, in marketing, you can use it to create a brand message that will communicate your brandâ€™s humorous message. Memes can be created using online tools such as Meme generator and quick meme.

Content Type 6: Press releases/News

Publishing press releases on online PR sites about the latest updates at your end is a great way to keep your customers informed about the goings on in your business and to get out word about yourself in the market. Remember that unlike most other forms of content, a press release needs to be very to-the-point and has to provide something newsworthy. The content has to be in the form of news.

Know where you’re headed with regular content audits

A content audit is something that you do on a website to find out how far your content strategy and your content has been successful with your audience. Simply putting content out there is not enough. You also need to know which of your content is converting to traffic and which is hitting a chord with your audience. A content audit should be conducted at least weekly, quarterly or monthly so that you know if the content is succeeding in converting visitors into leads. The audit will give you an idea about how to improve your strategy and improve your content. This is also one of the best ways to improve your content marketing.

Create adaptive content for millennials

Millennials can be defined as people who were born in the 1980s to 1996 and reached young adulthood in the 21st century. Millennials constitute a huge section of anything that is technology or web related. This translates to them being a huge chunk of your audience.

Adaptive content is the way to attract them to your content. Adaptive content simply means content that lets people interact with it across different platforms. Just as water takes the shape of any vessel it is put into, similarly adaptive content adapts itself to the screen of the device it is being displayed on. The device could be a mobile phone, a PC screen or a laptop screen.

So for example if a reader started viewing your content on his home PC, he or she should be able to continue the same on their mobile phone and even complete their purchase through another device without being restricted to a particular device or platform.

Consistently Run A/B Tests

A/B testing or split testing is simply testing which you perform to see which content namely content A or content B performs better and converts more. Focus

Irrespective of whether youâ€™re into marketing or a small business owner, conducting A/B split tests will help you ascertain which headlines, call-to-actions and type of content works best for your readers. Once you understand what works best for you, you can fine-tune your marketing strategies and understand what exactly needs to go on your website.

These are the top ways to convert your content into serious traffic. Keep experimenting with different methods and keep yourself up-to-date with the latest trends in content marketing so that you can stay one step ahead of competitors.

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Growth of Small Business Using Snapchat

Posted on 02/10/202113/11/2021 by Tushar

When it comes to business, every social media platform is a potential new marketing channel. The problem, however, is that there are so many channels out there that it is impossible to concentrate on them all. That said, there are some you shouldn’t ignore and one of these, that continues to go from strength to strength, is Snapchat.

Today, Snapchat has more active daily users than Twitter with over 178 million people viewing an incredible 10 billion posts each day. And with a focus on visual media, it’s a great opportunity for businesses to use a range of creative marketing techniques to engage new customers, build their brand and sell products.

In this guide, we’ll tell you all you need to know about Snapchat and how you can use it to market your business.

What is Snapchat?

Snapchat is a quirky camera app that lets users send â€˜Snapsâ€™ to each other. A Snap is an image or a video of 10 seconds or less. Whatâ€™s quirky about Snapchat is that anything you post only has a limited lifespan. Once all recipients have seen it, it disappears permanently. Besides individual Snaps, you can create an â€˜Storyâ€™ comprised of individual Snaps but even these only last for 24 hours. In addition, you can also send short-lived, real-time, text messages to friends – these are called â€˜Chatsâ€™.

Snapchat facts

Here are some interesting facts that show how Snapchat can be an attractive prospect for small businesses.

In terms of users, Snapchat is more popular than Twitter, LinkedIn or Pinterest
It has high user engagement – over 60% of users post a Snap every day
Three-quarters of users make a purchase through Snapchat every month
It’s ideal for companies targeting millennials. Over 70% of users are under 35.
It’s still an emerging channel. Despite its popularity, 99% of companies have yet to take advantage of Snapchat, meaning there’s plenty of opportunities for those who get in first.

Realistic branding opportunities

Because of the short-lived nature of Snapchat posts, it’s not a platform where businesses are going to spend thousands of pounds creating lots of professional videos. Instead, it’s an ideal place for quick, entertaining posts that offer an insight into the life of your brand. It’s for showing what happens behind the scenes or taking snaps of people, places and events and highlighting your values. By doing this, you can show the human side of your business to create connections and build relationships.

Snapchat can also be used for posting Snaps about new products or services, for promoting events and even for offering discounts or running competitions. If you send out a discount voucher, for example, users can save it to their phone for later use.

Setting up Snapchat

Setting up Snapchat is easy. Just download the app from your app store (Google or Apple, etc.) and sign up for a new Snapchat account. To keep things consistent, have the same username as you do on your other social media accounts. This will help followers find you when they search across different platforms.

Once you have registered your account, the first thing you need to do is to make sure the â€˜Storiesâ€™ feature, which keeps your posts live for 24 hours, is set to public so that all your followers can see them. To do this, tap the ghost icon to navigate to Settings, select View My Story and set it to â€˜Everyoneâ€™.

Adding friends

You can only share your Snaps and Stories with your friends, so it is important that you begin to add friends as soon as possible. If you already have other social media accounts, use these to get the message out that you are now posting on Snapchat. What youâ€™ll find is that those who prefer using Snapchat will be the ones to add you.

You can add friends by searching for their username, from your address book, by posting your Snapcode (like a QR code) or your username to other social media platforms, or by inviting contacts who are non-Snapchat users to sign up and make friends.

One great feature of Snapchat is its â€˜Add Nearby Usersâ€™ feature which lets you invite anyone in your immediate vicinity. This is ideal for organisations that have bricks and mortar stores or which run events. If you have a shop, for example, you can send an invite to every Snapchat user that enters your store.

Creating and sharing content

Creating content on Snapchat is very easy. When you open the app, you open your camera. All you have to do is take a picture or a short video. Once youâ€™ve finished, youâ€™ll then be taken to the editing screen where youâ€™ll be given a range of editing options to embellish your Snap. These include:

Stickers â€“ like sticky notes
Captions
Doodles
Tint brush (currently still image only)
Filters â€“ these let you add a wide range of text and graphic overlays and photo effects to your Snaps. (Youâ€™ll need to turn filters on in the settings first.)

Once youâ€™ve finished editing and are happy with your Snap, you can decide which contacts you’d like to send it to. This is very helpful if you are marketing to different groups of Snapchat users as you can send out different Snaps to different people. To post your Snap, simply click the blue arrow icon at the bottom of your screen. Following this, the app then changes to the feed screen.

Analytics

User engagement data is important for any business looking at the impact of its social media strategy. Luckily, Snapchat has this built-in. If you tap on the dots to the right of your Story, youâ€™ll be shown your Story analytics. These show you which users have viewed your Story and who has saved your Snaps to their phones. There is also a host of third-party applications you can use to give even greater insight into your user engagement.

Conclusion

As you can see, Snapchat is one of the easiest social media platforms to set up and get running. It’s perfect for marketing to young, millennial audiences who love this kind of highly visual, fast-paced interaction and it’s a fun and exciting way to promote your brand, products and events. Hopefully, this guide will have shown you all the basic things you need to get your Snapchat account off the ground and start posting.

How Google’s New Ranking Factors Will Affect Your Website Page Experience

Posted on 25/04/202016/06/2021 by Tushar

Changes in the way consumers behave mean customer experience (CX) is now the major battleground over which businesses compete. While this will affect your company directly, in the sense that you’ll need to improve CX to stay competitive, from May 2021, you’ll also need to improve the CX of your website to rank well with Google. Under pressure to improve their own CX, Google has now decided to add ‘page experience’ as one of its ranking criteria. Here, we’ll look at what this will mean for your website and individual web pages.

1. Largest Contentful Paint

How will Google measure loading times going forward? One of the main ways will be the ‘Largest Contentful Paint’ metric. Basically, rather than looking at the loading time of a whole page, it will look specifically at the loading time of the largest element of that page, usually the largest block of text or image. With Google expecting these to load in less than 2.5 seconds, it means you will need to optimise images and break large sections of text into smaller chunks.

2. First Input Delay

While Largest Contentful Paint looks at loading times, First Input Delay focuses on response times, in other words, the time it takes your website to respond to any user interaction, such as carrying out a search, clicking a link or inputting information. The response time is a measure of how long it takes the user’s browser to start processing your website’s response to those interactions. With Google expecting this to be less than 100 milliseconds, not only is the speed of your hosting important, so too is the location of your server. To overcome latency, having servers located nearer the user will speed things up. For customers further away, websites might need to make increasing use of content delivery networks (CDNs).

3. Cumulative Layout Shift

As websites load the elements of a page in stages, it can cause the layout to shift slightly. A common problem is when a user sees a menu, goes to click on it and by the time they have done so, the menu has been pushed down by an advert or privacy banner and they click on this by accident.

Cumulative Layout Shift is a metric that measures the visual stability of a page, looking at how it changes layout during loading and how this impacts the experience of a user. In future, website owners will need to minimise this as much as possible, especially in the ‘above the fold’ layout.

4. The mobile experience

The mobile experience is the area where Google has to put most of its effort. Today, we carry out the majority of our internet searches and spend most of our online time on smartphones. The key difference between desktop and mobile for Google is that with a desktop, we predominantly use Google to find things; on mobiles, much more time is spent on apps. Google needs to claw back some of its lost ground by making its mobile search just as smooth and seamless as using an app.

While Google has got things working effectively at its end, the Achille’s heel in its mobile customer experience is the websites it displays in its search results. What’s the point of having the world’s most advanced search engine if half of the websites that users visit don’t work well on mobile devices? The solution is simple, it will stop ranking websites that are not mobile-friendly, at least on searches carried out on mobile devices – which is most of them!

The solution is a mobile-first website design. Instead of creating a website for computers and then using a responsive theme to convert it for mobile devices, work the other way around. Create the site specifically for mobiles first (the biggest audience). This will improve the way a site looks and responds on mobile devices and prevent common issues that can occur with responsive themes such as text being too small and links or buttons being so close together that users frequently tap the wrong one.

Loading speed also has to be improved on mobiles. While laptops generally connect only to broadband, smartphones are taken everywhere, often where connections, both network and wi-fi, vary in strength and stability. Regardless of connection strength, a good website should still load quickly.

5. SSL, safe browsing and intrusive interstitials

Other key ranking factors to be aware of are the installation of SSL certificates to provide secure HTTPS connections and encrypt the sending and receiving of payment data; ensuring your website is free from malware and links to malicious websites; and the removal of ‘intrusive interstitials’, the jargon term for popups and other intrusions that affect the users’ browsing experience.

Conclusion

From May 2021, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift will become ‘core web vitals’ in Google’s algorithm. At the same time, there will be increased importance on mobile-friendliness and security and far less tolerance of intrusive features, like popups.

In 2020, keep an eye on these five social media trends.

Posted on 17/03/201922/06/2021 by Tushar

No communication channel is quite as fluid as social media. It is always evolving, continually influenced by its billions of users, and still learning the errors of its ways. It does, however, present businesses with the potential to reach out and engage with vast audiences. To take full advantage, it is always important to keep a close eye on the trends and developments that reshape the social media landscape. With this in mind, this post will look at the main trends predicted for 2020.

1. Video becomes users’ first choice format

If you are not already posting videos on your social media accounts, now might be the time to reconsider. Video is by far the most popular form of social media content and its highly engaging format makes it ideal for reaching out to large numbers of users. It is also on a rising trend that businesses shouldn’t ignore.

Indeed, video has become so popular that YouTube now ranks second amongst the search engines, only outperformed by its owner, Google. Add this to the fact that, by next year, the format will account for three quarters of all mobile traffic and it’s obvious just how crucial it is for brands which use social media to start making their own – even if it is only short, in-house productions filmed and edited on a smartphone.

2. The rise of video-sharing platforms

It’s not just video as a format that’s trending, but also video-sharing apps. While YouTube has been the dominant video-sharing platform for many years and looks likely to remain there, other video apps and networks are becoming increasingly popular and offer plenty of rewards for companies which find value in using them.

Instagram, which started out primarily as a photo-sharing app has now become increasingly video orientated, even ranking videos higher than other forms of content. This shift in emphasis has led to a huge rise in the platform’s popularity. According to influencermarketinghub.com, it is now the 2^nd biggest global social media channel and has over a billion monthly active users.

There is also a growing number of highly popular niche video channels that offer marketing potential. TikTok, for example, is an app used for creating and sharing short videos, with three quarters of a billion monthly active users, most of them millennials and younger. Vimeo is another very popular video network with a similar demographic.

3. A more caring social media

Social media can have its downsides and these come in the form of internet addiction, trolling and online bullying. The mental health issues and even suicides that result has led to increasing concern about the subject. In response, many users are spending less time on social networks; some, including a few well known public figures, have even abandoned it completely.

In 2020, any brand that posts on social media needs to be more accountable for its impact. Some companies are already making significant changes, posting less frequently and with content that is less likely to spark unhealthy disagreements between commenters. Instead of encouraging audiences to do more things online, they are, instead, trying to get them to participate more in real life – as was done by ITV’s Get Britain Talking campaign.

4. Liking is likely to go

The liking of posts is another area that has come under scrutiny for its impact on mental health. This is because when posts stop being liked, it can lead to low self-esteem and all the problems that go with it.

In order to tackle this issue, Instagram is testing the removal of its liking features and its owner, Facebook is trialling the removal too. If likes disappear, they can no longer be used as a ranking criterion, and other forms of social engagement will take precedence, such as how many commenters and comments a post gets and how many times it gets shared. In 2020, the trend will be to produce more sharable and comment-worthy content (another reason to use video) and to find ways to encourage users to comment and share – something YouTube vloggers have been doing explicitly for years.

5. Social media for customer service

Chatbots have been a common feature of business websites for a few years now but in 2020, we’ll see their increasing use on social media. These clever AI programs are designed to engage automatically when messages are received, giving users the confidence that your company is dealing immediately with their query.

Using machine learning, they respond to the keywords within questions to give the most appropriate responses and, as a result, help companies communicate with more customers, more efficiently, than they can with a human-only team. Next year, as chatbots are set to become the primary solution for customer service communication, expect to see even more companies using social media as the place to carry this out.

Conclusion

2020 promises to be a busy and exciting year in social media. We will see more video content, with businesses seeking out the growing number of niche video sharing networks. Demands for a more responsible internet will change how companies interact with their audiences, while the need for comments and sharing will push them to find better ways to engage. Finally, expect to see more brands using social media as the place to carry out customer service, relying heavily on chatbots to undertake many of the interactions.

8 Strategies to Boost Your Instagram Sales

Posted on 17/01/201918/06/2021 by Tushar

When Facebook bought Instagram in 2012, it sent a clear signal that this was a platform with real potential. Since then, Instagram has gone from strength to strength and its increasing usage has made it a place where businesses can have a real marketing impact. In this post, weâ€™ll look at the platform and show you eight tips to help boost your Instagram sales.

A growing platform

Instagram has grown massively in recent years, expanding its monthly user base to over one billion. Thatâ€™s three times as many users as Twitter. This has made it a very appealing place for businesses to advertise their products and to run social media campaigns. Indeed, half of all businesses now use Instagram as a marketing tool and in 2017, they spent almost Â£2 billion on advertising. With this amount of investment, it is obvious that these businesses are seeing great returns.

Advantages of Instagram for online retailers

Instagram is a media that focuses on high-quality images and video, making it ideal for posting highly visual and creative product photographs and marketing that can link directly to your online store. In this sense, Instagram becomes an extension of that store â€“ people stumble upon a product they like and can click through to buy it. Nothing could be easier.

And with such a large and growing audience, it can massively expand your companyâ€™s reach, enhancing user engagement while helping to improve your brandâ€™s positioning. Add to this the option to link Instagram and Facebook accounts, so that posts which appear on Instagram also appear on Facebook, and the potential for spreading the word is even higher.

Tips on boosting Instagram sales

Set up an Instagram business profile

Instagram now lets you set up a business profile, so you wonâ€™t need to rely on using a personal account to do your marketing. One great feature of the pro-style, business profile is that you can import all your Facebook contacts. It also gives you analytics data to help you see how well your posts are doing.

Take advantage of the selling tools

There are many tools now available that help you to sell products on Instagram. Essentially, these use a variety of techniques to let users click on your photo and go buy what they see. These clickable shopfront tools include â€˜available to buyâ€™ icons, item prices or â€˜shop nowâ€™ buttons. All a user has to do is click on an icon or button and they are taken directly to the store or to your Instagram bio URL.

Post photos that attract attention

With millions of photographs added every day on a platform that aims to promote great photography, you need to post images which stand out. The better the visual experience you provide for users, the more your brand will get noticed. Experiment with different techniques of taking photographs and use filters and editing tools to create an identifiable brand style of your own.

Promote your website in your pictures

A creative way to get people to visit your website is to show your URL in the photos you post. Some do this with added text or through watermarking, however, there are more ingenious ways to do this â€“ have someone wear it on a t-shirt or have it graffitied on a wall in the background, for example. Subtlety like this is intriguing and will develop curiosity without users feeling over-marketed to.

Make the most of your captions

Aside from the image, you can also add a textual caption to your photo. With up to 2,200 characters available, including the use of emojis, captions are a valuable opportunity to develop your brand’s identity, engage your audience and slip in those important calls to action. You can also add numerous hashtags, too, helping your post turn up in relevant searches.

Use hashtags wisely

Just as on Twitter, hashtags are widely used on Instagram, enabling people to search for them. For this reason, all your marketing images need to have relevant keyword-style hashtags added to their captions. Doing this helps your products get seen by a wider audience and ensures that searchers have a better chance of finding them.

Attract Instagram influencers

Influencers are a big deal on social media. If they like or share your marketing material, it can have a massive and instant effect on your sales. This is why many of the famous vloggers and bloggers now have lucrative sponsorship deals with major brands. However, if you can grab their attention they may like your products without you having to pay them huge sums of money. To do this, mention them in your captions and give some positive responses to the things they post in order to try to establish a relationship. While getting a positive response back is never guaranteed (these people have millions of followers) the potential results can be worth the work.

Use Instagram ads

Finally, you should consider paying for advertising on Instagram in the same way you would on Facebook. Instagram ads are more direct than a social media campaign and can have a quicker impact, helping businesses get established on the platform sooner.

One reason for advertising on Instagram is that, statistically, its users are sixty times more likely to engage with your ad than users on Facebook, leading to a much higher ROI.

Conclusion

As you can see, Instagram is a highly useful platform on which to market your products. Is it ideal for every business? No, youâ€™ll need to research whether your target audience is part of the Instagram diaspora. If they are, however, following the tips given above should help you boost your online sales.

1. Grow your audience

2. Making new connections

3. Develop your brand

4. Grow your influence

5. Send customers to your website

Conclusion

Blend content that educates and content that sells

Different types and forms of content lead to more traffic

Content Type 1: Blogs

Content Type 2: Infographics

Content Type 3: Videos

Content Type 4: Case study

Content Type 5: Meme

Content Type 6: Press releases/News

Know where you’re headed with regular content audits

Create adaptive content for millennials

Consistently Run A/B Tests

What is Snapchat?

Snapchat facts

Realistic branding opportunities

Setting up Snapchat

Adding friends

Creating and sharing content

Analytics

Conclusion

1. Largest Contentful Paint

2. First Input Delay

3. Cumulative Layout Shift

4. The mobile experience

5. SSL, safe browsing and intrusive interstitials

Conclusion

1. Video becomes users’ first choice format

2. The rise of video-sharing platforms

3. A more caring social media

4. Liking is likely to go

5. Social media for customer service

Conclusion

A growing platform

Advantages of Instagram for online retailers

Tips on boosting Instagram sales

Set up an Instagram business profile

Take advantage of the selling tools

Post photos that attract attention

Promote your website in your pictures

Make the most of your captions

Use hashtags wisely

Attract Instagram influencers

Use Instagram ads

Conclusion

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