March 2019 - Page 3 of 3

The Top 10 Search Engine Optimization (SEO) Trends To Drive More Traffic

Posted on 08/03/201922/06/2021 by Tushar

Although most website owners are aware that SEO is essential if they want their site to rank well in search engine results, keeping up to date with the ways in which SEO should be done and then putting it into practice can be a time-consuming task. Search engines are constantly refining their algorithms in order to produce ever better results for their users and this means the Search Engine Optimization goalposts are constantly on the move. To help you stay up to date, here are the latest major developments in search engine optimization.

Optimising for search intent

Search engines’ main priority is to give users the content they want to find. Doing this means they are using more sophisticated ways to understand the intent of the user when they carry out a search. When someone types in ‘paracetamol’, for example, the search engine will try to work out whether they are looking to buy paracetamol or whether they want to find information about it. This might seem impossible from a one-word search; however, by using all the information they have on that user, recent search history, browsing habits and so forth, and by comparison to other users, their incredibly sophisticated algorithms can ascertain intent to a far better degree.

What does this mean for website optimisation? It means you have to undertake a new form of keyword research looking for the intent of users when they use the keywords you want to rank for. Only when you understand what their intent is (to buy, to find information, etc.) can you create the content to match. Indeed, you should do this for all the content on your site, not just the things you publish in the future.

Redefining domain authority

Domain authority has always been based on the quality of the content that a website provides. Once upon a time, search engines’ main measure of this was by the number of reputable websites that linked to it. Quality backlinks were priority number one.

Today, as search engines find more sophisticated ways to judge the quality of the content, the emphasis is on, to quote Google, ‘identifying pages that demonstrate expertise, authoritativeness and trustworthiness on a given topic.’ Expertise, authoritativeness and trustworthiness, often referred to by the acronym EAT, are therefore the new main priority when it comes to domain authority.

What does this mean in practical terms? It means your content has to illustrate expertise in your field and that any posts you publish need to be accredited to someone within your organisation with authority in that area, preferably people who can prove their trustworthiness by having their expertise mentioned on other leading websites (an actual link is not necessary). In other words, even if you have someone else write the content, the author by-line needs to be attributed to a recognised expert. Indeed, going much further, the website as a whole should be seen to specialise in its chosen topic.

Do backlinks still really matter? Yes – as long as they are from quality sites relevant to your own area. They help with what is known as PageRank and are taken by search engines as proof that the information your site provides is trustworthy.

Optimising for image searches

Image searches have begun to take off in a big way and websites which haven’t yet begun to optimise for them should do so. Why? Because tech native generations find it very user-friendly to take a picture of something rather than type in a search term and with Google Lens being able to identify over a billion items already, the technology is increasingly being used.

Websites should make sure that every image has a filename that reflects its subject matter (IMG001.jpg won’t suffice) and an alt-tag that describes the picture. Aside from that, domain authority is also a key factor in whether your images will be ranked. A picture of an owl from the RSPB will likely rank higher than one a blogger has taken on a day trip to an owl sanctuary. More up to date photos from sites that regularly post fresh content will also rank better, especially if the photograph is a featured image on a page.

Optimising for voice searches

The growth of Google’s Search Assistant and the increasing numbers of Google Home devices means Google, in particular, is increasingly focussed on voice search. Chances are, it will be difficult for your content to feature in spoken search results, as Google will prioritise the top ranking sites. However, to give your content a better chance, you should consider putting questions and answers in your content, and to frame the questions in the way someone would ask them when speaking out loud.

As Google uses featured snippets in its voice search results, this is another area where you should concentrate. In particular, you need to include keywords in the snippet and these should be keywords that the page actually ranks for. In other words, if there are keywords you want to rank for but don’t, don’t use these in the snippet unless they are part of a long-tail keyphrase.

Conclusion

Doing well in organic searches is getting increasingly harder, especially as even the top results now get pushed aside by adverts, answer boxes and lists of related questions. Because of this, the developments in Search Engine Optimization mentioned here are all the more important to help you rank better. Hopefully, you will find the information of value to you.

If you are looking for faster website loading to improve your SEO, check out our wide range of high-performance hosting solutions.

7 Exceptionally Effective Online Business Management Tools

Posted on 07/03/201922/06/2021 by Tushar

Though there is a lot of work involved in creating and managing an online business, there are plenty of useful tools around to help you do things quicker, smarter and more easily. Today, there are applications and services, many of them free to use, which can help you do everything from building professional standard websites and eCommerce stores, to ensuring you’re well prepared for the worst kind of emergencies. Here, we’ll look at seven of the most useful.

1. WordPress

WordPress is the perfect tool for creating fully functioning, professional websites. This completely free CMS platform has been used to create 35% of the world’s websites and has been developed over many years to make it easy for anyone with basic computer skills to use.

What’s more, with thousands of free themes and tens of thousands of free plugins, WordPress users can create websites that are uniquely designed and which have unparalleled functionality compared to other website creation software. With it, you can build any kind of website and have it perform any kind of function. The sheer scope of its plugins gives any website enormous potential.

If that’s not enough, its massive popularity means that beginners have a vast range of online support to help them with any issues, with many websites and web hosts offering specialist support in all areas of its use.

2. WooCommerce

If your main purpose is to sell products or services online, then you will need to create an eCommerce store. The ultimate tools for doing this is WooCommerce, which is actually a WordPress plugin rather than a standalone program. Essentially, once you have created your WordPress website, all you need to do is install and activate the free WooCommerce plugin and your site is transformed into an eCommerce store. All you have to do then is set up the store and add the products (physical or digital) or services (including bookings and reservations) that you want to offer.

WooCommerce is a user-friendly plugin that helps you manage sales, inventory, payment and delivery. It is so popular; it is one of the few WordPress plugins to have its own set of plugins. These provide additional functionality to enhance the customer experience and to make it easier for you to manage your store.

3. PersonalSign

Many people fall victim to online scams like phishing because they are unable to tell the difference between a genuine email and one which scammers have tried to make look authentic. PersonalSign is an email signing certificate that puts a stop to this by letting recipients of your emails quickly verify that it is trustworthy. Additionally, the contents of your email and any attachments you send are encrypted, preventing them being stolen or tampered with during transit or at rest.

PersonalSign isn’t just of benefit to your customers, either. Many businesses fall victim to phishing because employees receive fake emails purporting to come from executives in their own company – often asking for money to be transferred to the scammers’ account or asking for sensitive data. Email signing certificates put an end to this, too.

4. cPanel hosting

When setting up your online business, one of the first decisions you will need to take is on the type of hosting package tools you wish to use. While there are many different types of hosting to choose from (e.g. shared, VPS, dedicated server or cloud) one of the things you will need to consider is the type of control panel which your hosting will come with.

The control panel is the interface you will use to manage your hosting and your websites. The most common form of hosting uses Linux-based servers and the most popular control panel for Linux is cPanel. cPanel web hosting tools makes it easy to manage your web hosting and email; its user-friendly interface offers simple file management, 1-click application installs and a comprehensive suite of useful tools that enable you to carry out a wide range of management activities. Setting up new domains, automating updates, adding new email addresses, etc., is a breeze with cPanel.

5. Google Analytics

Data has become the backbone of today’s decision-making processes and this is equally true of running a website. Google Analytics (GA) is a free tool, provided by Google, that gives you in-depth data on visitors to your website. Going way beyond telling you how many visitors your website gets, when they visit and where from; GA can be used to track where visitors have found you, which pages they visit, how long they spend on each page and what pages they exit from.

Perhaps most importantly, you can use GA to improve your marketing. You can set up goals to track visitor progress through your sales funnel, including analysing how effectively your ads and other online marketing techniques generate conversions.

What’s more, GA is incredibly easy to set up and integrate with your website. WordPress users can do the integration simply by using a plugin.

6. Yoast SEO

The success of your online venture depends upon the number of visitors you get to your website. Unless you want to rely heavily on paid advertisements, the main way to get visitors is through ranking well in search engine results. Search engine optimisation, however, is a complicated and ongoing process covering everything from site speed and mobile-friendliness to website structure, keyword placement and domain authority.

When it comes to on-site SEO, there is no better tool than the free Yoast SEO plugin for WordPress. This plugin automatically looks after much of the optimisation you will need to do while providing wizard-like guidance to ensure any content you are creating meets the most up-to-date SEO requirements.

7. Automated remote backups

The final tool you should consider is automated remote backups. A necessity rather than an option, a remote backup is the only fall back you will have if you lose your website data. Should your site be hacked, your server fail, your data be corrupted or even if you accidentally press the delete button, there’s the potential that you could lose the entire content of your website and the website files themselves. Failure to restore your website swiftly can have catastrophic consequences and even put you out of business completely. A remote backup can help you get your site back online quickly.

An automated backup service does more than just back up. It enables you to take backups as frequently as your business needs, it saves the files remotely from your own server, provides enough space for multiple backups and even checks that the backups are not themselves corrupted. You can also encrypt your backups to ensure that you comply with data protection regulations.

Conclusion

There are a huge number of tools you can use to create and manage your websites and it can be challenging to search through them all looking for the best ones. The tools and services we have shown here are those which we think provide great value and are exceptionally useful.

The 5 ways cloud computing will change in 2020

Posted on 06/03/201922/06/2021 by Tushar

Cloud computing is set to continue its remarkable development this year with technologies like 5G, Kubernetes, AI and machine learning increasing the scope and scale of the operational uses it can be put to. In this post, we’ll look at these technologies and see how they will change the face of cloud computing and how businesses use it.

1. IoT boosted by 5G

The long wait for 5G is finally over and, with its introduction, we’re set to see it play a critical role in the connectivity of IoT devices, extending that connectivity way beyond the limitations of wi-fi and enabling the development of edge computing.

The exponential growth in the number of IoT devices is coupled with an equally gargantuan collection of data. As the value of that data for delivering rich insights prevents enterprises from deleting it, companies are left to find a way to store and process it all. They need massive data storage capacity and vast compute capabilities. At the same time, some of the new technologies being developed for IoT use, self-driving vehicles being a prime example, require network latency to be almost eradicated.

5G can help with all these issues. It can connect devices where wi-fi and cabled connections are not available and at exceptional speed, it enables storage and compute services to be installed at the edge of 5G networks, shrinking latency to less than a millisecond while reducing the type and volume of data being stored in datacentres.

2. More stringent security standards for public cloud

Security is a critical concern for all enterprises and one new area to consider is the issue around 5G as it becomes part of the cloud network. The UK’s decision to use Huawei technology for its 5G network has already become a political hot potato. This, together with other concerns, is likely to lead to more stringent security standards, particularly over endpoint security, for cloud providers.

It is expected that tighter regulations will be introduced for the architecture of hybrid clouds requiring full data separation between on-site and public cloud environments. Brexit will also play a part, as the UK goes its own way in implementing standards regarding data protection.

3. More users adopting hybrid cloud

While many companies have considered hybrid cloud computing , its technological challenges have led to most of them adopting a purely public cloud model. And while there are workloads which are better suited to a hybrid solution, the lack of flexibility to deploy both on-site and cloud infrastructures is a hurdle which many enterprises are not equipped to overcome.

In 2020 and beyond, we’ll start to see new tools that can overcome these management and migration challenges. These tools will split migration into two separate processes where companies can first become familiar with their new programming and management models on-site before finally moving their infrastructure to the cloud. This is particularly helpful for those organisations that want to move to the cloud but don’t want to abandon the investments they have made in their datacentres and hardware.

4. Kubernetes to become the standard container

Containers have become widely used by companies that need to run multi-cloud workloads. By providing a platform-agnostic solution for the packaging and management of applications, they have simplified the process of cloud adoption and migration.

Of all the container solutions available, Kubernetes has become the most widely adopted. The primary reason for this is that, aside from housing an application, it also specifies the app’s required infrastructure, including load balancing, networking and scaling. What’s more, the standardised way in which it does this means those specifications can be more easily transferred across providers. When it comes to deploying infrastructure for container-based workloads, Kubernetes is today’s go-to solution. Additionally, its popularity means there are also a growing number of tools being developed to support its use.

5. AI and machine learning used in networking

AI and machine learning are now being deployed to carry out a wide range of operations and this means companies are reorganising their IT services to enable them to make deployment easier. One area where AI is beginning to bring developments is in networking, helping with such things as reducing energy consumption and in automating maintenance tasks. Expect to see even more examples of its uses coming into the spotlight in the next few years.

Conclusion

It is an exciting time for the cloud with technologies like 5G, containers, AI and machine learning enabling its users to undertake more operations and enhance their capabilities. However, with expanding uses comes an even greater need for security and higher standards in how data is used. Hopefully, the information given here will have shown you what developments are in store and how your company can benefit from them.

What Exactly Is Digital Transformation, and What Are Its Advantages?

Posted on 05/03/201921/06/2021 by Tushar

Digital transformation puts companies in a far more advantages, giving them all the benefits that the latest technologies bestow. However, while the adoption of new technologies is a key element of the process, deeper changes are needed before an organisation can truly reap the rewards. In this post, we’ll take a closer look at what digital transformation is and what it can offer.

What is digital transformation?

Digital transformation puts companies in a far more advantages . On one level, digital transformation is the process of adopting technologies like cloud, artificial intelligence, machine learning and the IoT in order to make business processes more effective and efficient. What makes these technologies particularly beneficial is their ability to gather and process data. This enables companies to be more informed about their processes, strategies and activities while giving them data-driven insights to help with decision-making.

The adoption of these technologies, digital transformation puts companies in a far more advantages however, is not merely something that happens in the data centre or in IT, it brings change to the entire organisation, forcing the company to rethink its goals and strategies, reorganise its structures and roles, and to make changes to processes that affect all its workforce. Indeed, for many companies, some of these changes are often necessary before the process of digital transformation can commence. Key here is the corporate attitude to digital transformation. For it to be successful, the business needs to embrace new technologies and this often requires a shift in company culture.

The driving force behind successful digital transformation is the digital leader. This is someone who clearly knows the technologies needed to transform the company and who understands the changes their deployment will bring. These leaders don’t just have belief in the project, they are also able to communicate that belief in order to bring on the cultural shift that’s required – and that’s not just in the board room; it’s across the whole business.

What are the advantages of digital transformation?

Once the company is ready to embrace new technologies and the changes they will bring, there are numerous benefits that can result. Here are some of the main ones.

Making the most of data

Digitalisation helps break down departmental silos so that data can be unified and more easily analysed. As a result, end to end customer journey mapping is attainable, while other forms of unstructured data can be combined to gain previously unobtainable insights.

Cost savings

While technologies like cloud, with its pay as you go pricing, can significantly reduce IT costs, this is just the tip of the cost-saving iceberg. New technology can help companies optimise a wide range of business processes, providing valuable data to show where efficiencies can be made

Consolidation

Modern digital technologies can transform how a business goes about its operations, helping to streamline its workflows and, in the process, cut employee workloads and reduce overheads.

Creating customer-centric businesses

One of the main benefits of digital transformation is that the data it provides about customers enables businesses to improve the customer experience. From websites that offer personalised products to communications sent at the right time and via the right channel and with the right message, digital transformation enables businesses to deliver experiences that the customer wants.

More attractive products and services

Understanding what the customer wants not only improves the customer experience, it also enables businesses to provide the products and services that the customer is looking for. It helps manufacturers with product design and retailers with inventory selection while enabling other companies to offer services which are more likely to appeal to their customers. As a result, companies become increasingly more effective in the marketplace.

Precise market segmentation

The technology available to digitally transformed businesses enables them to have far more information about their customers, helping them to discover new market segments that, in the past, they would never have been aware of.

Omnichannel customer experiences

Digital technology enables business-wide systems to be put into place so that your customers can interact and buy from you when, where and how they choose, whether that’s online or at your bricks and mortar store.

A more agile and innovative business

The modern technology that digital transformation provides is faster, more powerful and more capable than legacy IT systems. It makes it easier for teams to collaborate and enables businesses to react quickly to market changes. It also speeds up the development and launch of new products, services and strategies.

Conclusion

Digital transformation is not merely the process of deploying new technologies, it’s the adoption of a digital culture that embraces this technology and carefully manages the significant changes that it will bring to the company as a whole. As technology is in constant development, digital transformation, too, is an ongoing process. However, once the culture is in place and the technology is deployed, there are significant benefits to be had.

Cloud Computing in a Distributed Environment: The Future of Enterprise IT

Posted on 03/03/201921/06/2021 by Tushar

While enterprises, today, still heavily rely on datacentre and single cloud infrastructures, technological developments in artificial intelligence (AI) machine learning (ML) and the Internet of Things (IoT) are requiring applications and their data to be dispersed across multiple locations, including edge sites, multi-cloud and multi-datacentres. While this accounts for a small fraction of current usage, Gartner predicts that within five years, this will be the standard IT infrastructure for three-quarters of organisations.

The cloudification of edge computing

Edge computing is becoming increasingly important to enterprises that use IoT, ML and AI. Many of their technologies rely on the ability to process data locally so that real-time decision making can take place. The sheer volume of data these technologies use means sending everything to the cloud for processing would require unacceptable levels of latency.

That said, enterprises do want edge IT to operate in a similar fashion to the cloud. They want to be able to centrally manage operations rather than having local outposts undertake siloed management. For this, edge computing needs cloudification, the development of micro-clouds that enable organisations to deploy and connect an application and its infrastructure across a range of edge environments.

The cloudification of edge IT brings numerous benefits to enterprises. It brings edge sites global connectivity that is both secure and high-performance; it provides distributed edge sites with integrated storage, networking and compute resources; and it enables the business-wide management of distributed data and applications across its diverse infrastructure.

At the moment, edge cloudification is still in its infancy. However, new capabilities are constantly being developed and it is only a matter of time before cloud providers offer edge computing with a wide range of functionalities.

A different kind of multi-cloud

The way enterprises use different cloud services is about to change. At present, the term multi-cloud means that organisations have several cloud providers and, usually, each of these is used to run separate applications. It is a way of not keeping all your eggs in one basket and to defend against vendor lock-in.

In the future, this set-up will change to one which is significantly more modular and where different app components will be run in different cloud environments. This enables enterprises to carry out workloads where the unique qualities of each cloud environment and the expertise of the cloud provider are best matched to the needs of the task being run.

As a result, enterprises which adopt this methodology will be better placed to run and support more effective microservices. If today’s siloed approach is akin to a family buying all its food from a single supermarket and being limited to what was on the shelves there, the new way of approaching multi-cloud would let you buy your wines from a wine merchant, your meat from the farm shop and your pizzas from favourite Italian restaurant. If, for example, you ran an application that used both a database and machine learning, each of these two components could be run in the cloud environment that offered the best infrastructure and support.

At the same time, this multi-cloud approach also offers an added layer of availability protection. Should one of the cloud environments go offline, the application will still be available in the other so you can bring the affected component back online. For companies that need to keep the personal data of EU citizens stored on servers within the EU, this approach also helps with compliance, enabling data to be stored where it needs to be while other components can be run more effectively around the globe.

Distributed cloud and the future

At present, the move towards edge cloudification and the changing use of multi-cloud environments are separate advancements. However, they are both indicators of a growing trend towards the development of a distributed cloud. This new way of working is becoming increasingly necessary as it will enable enterprises to manage not only a wide variety of discrete components, e.g. edge applications, legacy datacentre apps and apps spread over multiple cloud providers; but crucially, the infrastructure required to support them. In doing so, it will operate as a unified distributed cloud where organisations can manage and operate their entire IT services. Indeed, it will enable applications to be deployed with common policies and provide global visibility across all locations and infrastructures.

Conclusion

The distributed cloud, essentially, is an approach that lets enterprises use the best tool for each job. It enables real-time processing to happen at the edge where decision making needs to be made quickly and enables app components to be run in the cloud environment where the infrastructure and support best fit. Crucially, however, it takes all these disparate elements and enables them to be centrally managed. If you are looking for bespoke, managed IT solutions, take a look at our Enterprise Hosting page.

Cybersecurity for Remote Work: 10 Ways to Boost It

Posted on 01/03/201921/06/2021 by Tushar

Many companies use cloud-based platforms that enable their employees to work remotely, whether from home or out in the field. While this brings benefits to both the company and its employees, it does create challenges which need to be addressed for the company’s systems and data to remain secure. Here, we’ll look at the best practices to ensure cybersecurity for your remote employees.

1. Vet your employees

If you are going to keep your data and systems secure, you need to know that the people who have access to it are trustworthy. Vetting employees can highlight anyone with a background that makes you think twice about giving them access. This doesn’t merely relate to someone’s criminal history; it also means looking at employees who have a record of flouting the company’s IT policy.

2. Train your employees

All employees can pose a security risk if they do not understand how to keep your system and data safe. While most companies undertake cybersecurity training for their staff, there are differences between using an in-house system which is not connected to the internet and a remote system which is. If you have recently begun to implement remote work, you will need to update your training to cover the new procedures and best practices that your employees need to follow.

3. Store remote user data securely

If a hacker gets hold of information about your employees, such as their usernames, passwords and privileges, it makes it very easy for them to undertake even wider and more damaging hacks. For this reason, the data you keep on these employees should be stored very securely.

4. Provide your own devices

While many companies operate a Bring Your Own Device (BYOD) policy, this gives you far less control over security. As the device your staff access your system with is also for personal use, you are unable to manage how that device is used or even who it is used by. If your employee lends their laptop to their child who unwittingly clicks on a malicious link, your data may be put at immediate risk.

Although it is more expensive, providing your own devices means you can set up firewalls and security settings in-house, install antivirus and internet security, and ensure that the employees are obliged to follow security protocols when using the devices.

5. Know where devices are

One of the biggest issues with remote work is that lots of devices get lost. Even the UK government lost over 2000 devices in the year up to June 2019, nearly 800 of which belonged to the Ministry of Defence. For this reason, devices must be fitted with a location finder, be securely locked and, where possible, be set up for remote deletion.

6. Secure internet connections

Where your employee connects to the internet can also be an issue. Public wi-fi hotspots, for example, can be easy to hack into and this makes it possible for data transmitted across them to be stolen. Although you may insist employees do not connect from an insecure connection, you can further increase security by preventing company data being accessible when the device is not logged into a secure network.

7. Encrypt data and emails

Encryption prevents data from being stolen when it’s in transit or at rest, so even if a hacker gets to the data, they will not be able to access it. Using VPNs, SSL and TLS are important ways to protect your data, as are Personal Signing Certificates that encrypt emails and their attachments.

8. Two-factor and multi-factor authentication

No matter how unique and strong username and passwords are, on their own, they are not robust enough to guarantee that whoever is logging in to your system is who they say they are. Adding further levels of security, such as a passcode sent to a user’s mobile phone or a biometric fingerprint scan, offer a far greater degree of authentication that can prevent hackers from getting access.

9. Control access privileges

Limiting what employees can access on your system also limits what a cybercriminal can access if they hack into an employee’s account. By setting privileges so that employees only have access to the information they need to carry out their remote work, you minimise the risk of data being stolen or the system being taken down.

10. Use a secure cloud provider

Your cloud provider can provide significant help in keeping your system and data safe. At Anteelo, our team can develop and implement a security policy that meets both your internal and regulatory requirements. We use next-gen FortiGate firewalls with built-in intrusion prevention systems and in-flow virus protection, while also offering extensive VPN features, server and network monitoring, personal signing and SSL certificates, application firewall configuration, DDoS protection, email security, industry-leading remote, encrypted backups and more.

Conclusion

Remote work provides companies with opportunities to save money, improve collaboration, offer flexible working conditions and cope with crises like Coronavirus. However, it is critical that systems and data remain secure. Hopefully, the ten points raised here will show you ways that such security can be put in place.

Optimising for search intent

Redefining domain authority

Optimising for image searches

Optimising for voice searches

Conclusion

1. WordPress

2. WooCommerce

3. PersonalSign

4. cPanel hosting

5. Google Analytics

6. Yoast SEO

7. Automated remote backups

Conclusion

1. IoT boosted by 5G

2. More stringent security standards for public cloud

3. More users adopting hybrid cloud

4. Kubernetes to become the standard container

5. AI and machine learning used in networking

Conclusion

What is digital transformation?

What are the advantages of digital transformation?

Making the most of data

Cost savings

Consolidation

Creating customer-centric businesses

More attractive products and services

Precise market segmentation

Omnichannel customer experiences

A more agile and innovative business

Conclusion

The cloudification of edge computing

A different kind of multi-cloud

Distributed cloud and the future

Conclusion

1. Vet your employees

2. Train your employees

3. Store remote user data securely

4. Provide your own devices

5. Know where devices are

6. Secure internet connections

7. Encrypt data and emails

8. Two-factor and multi-factor authentication

9. Control access privileges

10. Use a secure cloud provider

Conclusion

Delivering excellence, collaborating across time zones.

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Take a look at our global hideouts.