Anteelo Master, Author at anteelo

Mobile App Promotion Strategies for Startups

Posted on 20/05/202102/06/2021 by Anteelo Master

The mobile app ecosystem is a challenging environment. Year after year thousands of apps enter the app sector and compete for the pivoted top 10 listing.

One of the biggest fundamental mistakes an entrepreneur preparing for the top spot can make is not paying attention to the mobile app promotion stages. Or treating the process less than the number of effort required for the design and development process.

The question in the present mobile app state is not What is mobile app marketing, why is it necessary or how it works? But, what are the right app engagement methods.

It is a given that no matter how well crafted your application is, it will not get its spot under the sun until it is marketed right and there is a buzz around it much before it hits the stores and users’ devices.

Achieving the promotion utopia is not easy. But let us help you get there.

Here is an app marketing guide to help you market your mobile app.

But before you get to the stage of mobile application marketing, there is some homework which is required to be done to answer how to market an app successfully.

Prerequisites for Mobile App Promotion

Identification of app objectives and target audience

Much before you get to the stage of finalizing the right app marketing strategy and determine associated budget, you should flesh out who your target audience is. You need to explore and learn what are their pain points, what are the existing solutions available in the market, where are they lagging, and how your application can overcome them. In other words, you need to invest your efforts into product discovery, creating user personas, and much more.

Whilst this is the first step towards developing a mobility solution, it won’t hurt to revisit the findings when you are nearing the stage of mobile app marketing.

Do the keyword research

Identifying the right set of keywords is a very important part of the app promotion process. One that you’ll find in every app marketing guide. Your application will stand a much better chance if you know what language your users will use to reach your mobile app through natural searches.

Since this is just the homework stage, you need not pay heed to the positioning portion of the keyword as of now.

The strategies for mobile app promotion are primarily made of two stages – Pre-Launch and Post-Launch marketing. Now, unlike the design and development part of the process, where the efforts reduce once the app is deployed, the efforts needed both before and after the app launch stages, in case of app marketing, are the same.

Let us look into the pre and post launch mobile app marketing tips.

Pre-Launch App Marketing Strategy

This is the stage which would enable you to create awareness about your application in the market. Here are the things that will have to be covered in the pre-launch app marketing stage.

Finalize a release date

A good starting point would be to finalize the release date of the application. Having a time frame in mind would help devise better mobile app promotion strategies. When deciding on the launch date, consider all holidays and events happening around the date, this will help ensure that the app is not getting overshadowed.

Build A Great App Landing Page

Mobile app landing pages have become some sort of a must-have for businesses looking to generate eyeballs right once the development phase starts nearing its end. The benefits of creating a promotion landing page can be manifold. First, you can use all the information collected on the page for conversion purposes. Next, you can use the content on the page for SEO purposes – improving the app’s ranking on the search engines.

Outreach initiatives

One of the app marketing tips that works best in favour of promoting an application is the outreach initiatives that a business takes. While it would be a lot more beneficial for a startup to start rolling out Press Releases (PRs) and Articles from the stage where the app’s beta version is out, it’d be beneficial to start creating a list of prospects to reach out, in advance.

You should have a ready list of PR professionals, bloggers, and social media influencers before you start with steps to promote an app. It’d also help your mobile app marketing strategy to keep a few pitch ready with you beforehand to then send to the agencies.

Open social media profiles

While assumed to start once there is a link to download the app, ideally, the stage where you create social media profiles should occur 1-2 months prior. This will help you with avoiding mistakes while promoting your app on social media channels and leverage higher benefits.

Now, when talking about the same, you should start with identifying who your target audience is and which platform they frequently visit. On the basis of that information, open social media profiles and start posting content on them to keep the users’ interest in place.

Besides these pointers, there are a few things that you will have to cover from the development front as well. Let us look into them.

Make the app easily shareable

On the development front, it should be made easy for users to share your application to their friends and family. For this, you will have to ask your partnered mobile app development company to add native elements, which would make it possible to share the app through Message, WhatsApp, or other social media platforms.

Implement app analytics

When talking about app success, it is not always about higher app downloads. Various other mobile app KPIs must be taken into account.

In relation to the same, there should be an app analytics section inside the application which would make it possible for you to keep track of how the app is performing when the time comes. Adding analytics at a later stage will be a lot more difficult compared to adding it at the development stage.

Enable push notification

The prominence of the role that push notifications play in reaping higher benefits of marketing an app is undeniable. It can be your go-to tool for ensuring the app is always on the top of users’ minds. But in order for it to perform what you expect of it, you will first have to incorporate it in your application:

Register with the push notification service of the operating system;
The OS service offers an API that enables the app to interact with the service;
Add SDK to the app.

Post-Launch App Marketing Plan

The efforts that you put in the name of pre-launch app marketing is only half of what you will have to do for post-launch marketing. Now, when we talk about post-launch app promotion techniques, we basically talk about two primary approaches: Organic and Paid.

The idea here is to get as many downloads on your application as possible. For, the ranking of your app on the store will ultimately depend on the number of downloads it has received. But a thing to note here is that there is no list of the best ways to promote an app. It will all ultimately depend on your app type, what you are looking to achieve, and the budget you have set for the mobile app development process.

Paid Promotion Activities

App-install campaigns

The app-install ads when driven with the right app marketing strategy and in the right place and time tend to draw massive benefit for the application on the download count front. What is difficult in this method is determining reasons behind higher app uninstallation rate and take preventive measures for the same. But the returns that can be expected from this approach are massive.

Pay per click

Pay per click tends to have a massive impact on mobile app promotion, if and when done on the right platform. While one approach would be to promote the app on search engine, what we recommend is promoting the application on other applications – this has shown to offer greater benefits to businesses.

Email campaigns

Depending on the demographics of your target audience, eMails can be a great start for establishing your marketing strategy for app launch. By sending the details and values of your app to people who either subscribed to your landing page earlier or through cold emails can be a great way to get attention on your application.

Organic Promotion Activities

App Store Optimization

When we talk about organic Android/iPhone app marketing, the foremost strategy that strikes the mind is ASO or App Store Optimization. The idea of ASO is to work on the app’s store page in a way that it is fit to appear in the search list and enticing enough to be downloaded by the users in one go. The end goal of ASO, however, should be to ensure that the application gets featured on the Play Store.

Apply for awards

Awards are a sign that the product is quality focused and is bound to add great value to the app user acquisition marketing strategy for apps. In many ways, they also play a role in getting greater downloads.

Here are some of the websites that accept awards application on the basis of its design, features, and other criterias:

Appy Awards;
Best App Ever Awards;
Apple Design Awards;
Appsters Awards;
The Webby Awards;
Best Mobile App Awards.

Gain visibility

There are a number of app marketing ideas you can turn to for gaining visibility on your application. Here are a few of them –

Submit the application on promotion websites like Rate My Startup or Launching Next. these will help you in gaining reviews from entrepreneurs and other users.
Publish the app on alternative app stores like Amazon etc. (Note that this can only be a part of your Android app marketing strategy)
Conduct contests and giveaways to push the interest that you app is getting.
Keep in touch with the press to continue keeping your brand in the news.

Localize your mobile app

Though English is mostly the language that an app is drawn around, do not restrict the language as the only language. Many people in the world, even in the USA itself, do not use English as their native language – an event that affects the mobile app usage charts.

It is important to localize your mobile app according to the relevant regions – ones where your users belong. But when doing it, do not rely on auto-translation. There are a number of app localization agencies like ICanLocalize, Babble-on, Tethras, Localeyes, etc, which can help bring the app to a global market.

The pre-launch app marketing strategy and post-launch app marketing plans you read above work amazingly well for getting million downloads on your app. But the hard work and effort doesn’t end there. You will still have to work around ensuring that people who install your app don’t abandon it.

While it would help to know the reasons why people uninstall apps, what we recommend is investing your time in mobile app reputation. There are three primary ways to attain it: Setting up listening tools, setting a team to reply to users in real-time, and bring troubleshooting tips on app and the landing page. But before these three, you will have to guarantee an optimized app performance.

Secure Code Review – A Prerequisite!

Posted on 20/05/202103/06/2021 by Anteelo Master

What is a Secure Code Review?

Secure Code Review is the process to check the code in the development phase so that there are no vulnerabilities left in the code. It involves manual and automatic testing of the code, which helps to review the loophole in the code that can later affect the organization. It is a process to identify and patch coding errors in the development phase before they turn into a high-level security risk. Reviewing security codes helps an organization to minimize the overall maintenance and development cost by enhancing the effectiveness of the code lines and eliminating any kind of early-stage risks.

Major Focus Pointers for Code Review

Injection:

The injection is a flaw that allows the application to accept the inputs to enter shell commands, enter the database, or operating system, which makes the application vulnerable for injection attacks.

Memory Flaws:

The flaws like Meltdown and Spectre are caused due to inconsistent and vulnerable code, which ends up compromising the information and data present in the primary memory.

Sensitive Data Exposure:

When due to the vulnerability in the program code, an attacker can gain sensitive information like the credit card details, private data, passwords, etc is known as the sensitive data exposure.

Cross-Site Scripting:

The cross-site scripting is similar to the injection attacks. In this, the malicious scripts are embedded in such a way that the user’s PC trusts the malicious site by using the cookies as a legit site. This involves the browser side scripting and compromising the user.

Principle of Secure Code Review

The principle of secure code review or the peer code review is that after this process, there should be no short-comings, security loose ends, code structure loopholes, and inconsistency in the code. It is done for the quality assurance of the code and thus, the code is read and rewritten mitigating all the possible vulnerabilities.

Purpose of Secure Code Review

Secure Code Review is an important step during the development process these days. It allows the code to be free from any kind of risk. It is important for the application to have consistency. It should be free from any security vulnerabilities and data discrepancies. The code should have a proper structure and ways to manage the data.

How is the Code Reviewed?

There are 6 steps to secure code review: –

Reconnaissance:

The reconnaissance is the process where we see the code and try to figure out the basic threats and risks in it.

Scope Assessment:

Threats and risks are categories and scope is decided for the same. This scope helps us to follow a path in the next processes. This is known as the scope assessment.

Automation:

Based on the scope the code is checked using various tools. These tools automate the process following the checklist. Thus, this makes the process automated.

Manual Review:

After using the tools in the automation step. The code is manually checked to find out the issues if any. The left vulnerabilities are removed manually.

Confirmation and POC:

After the code is reviewed by an automated and manual process, it is sent further for the confirmation and proof of concept (POC). Thus, this step checks that the code is good to go and can be sent for compilation.

Reporting:

Once all the processes are done and are confirmed, the report is made for all the steps taken. This report contains the vulnerabilities that were there in the code and suggestions to mitigate them. This final report covers all the information on the secure code review process.

Attacks Summary Due to Lack of Secure Code Review in 2019-2020

68% of a data breach of web applications
27% of personal data of the US stolen from websites
31% of credential data stolen from companies
82% of vulnerabilities were in application code
54% of cross-site scripting attacks were done because of loopholes in application codes
29% of injection attacks took place due to no secure code review

Anteelo One of the Top Cybersecurity Companies in 2021

Posted on 19/05/202122/05/2021 by Anteelo Master

The analytics team Techreviewer ranked Anteelo among the top cybersecurity companies in 2021. Analysts at TechReviewer carefully select agencies based on company ratings, social media mentions, service quality factors, the company’s business history, and expert insights.The Anteelo team is honored to be included among such a venerable list of cybersecurity companies. We are extremely grateful for participating in TechReviewer’s ranking process and privileged for their high marks and recognition.Since 2018, Anteelo has delivered high-quality, cybersecurity and web hosting to the needs of individual businesses and organizations. Its core development team brings an admirable level of proficiency and dedication to every project, outshining the industry competition and continually attracting prospective customers.

About TechReviewer.co

TechReviewer.co is a research & analytics team founded in 2019 that carries out studies and compiles the lists of the leading software development companies in various categories based on the market research and the analysis of reviews.

TechReviewer helps to connect the business and find optimal vendors that meet the high requirements for providing quality services.

Go vs Rust: Which One To Choose in 2021 ?

Posted on 19/05/202102/06/2021 by Anteelo Master

If you had to make a list of top programming languages that appeared in the industry in the past decade, the two names that would emerge would be Go and Rust.

And, if you had to sit down and think of the programming languages which were best aligned with the motive to develop secure, microservice favoring frameworks and apps, you would again find yourself staring at the two languages.

Even after being similar in some prominent ways like maturity, being open source, and being designed for microservice oriented, modern, parallel computing environments, there is a lot of confusion around Go vs Rust and which of the two languages are good for the developer community to enter into.

The intent of this article today is to look into the difference between Go and Rust in much detail. The differences that go beyond Rust use cases and Golang use cases.

Let us answer Which is better: Rust or Go?

But before that, let us refresh the basics of both the programming languages.

Rust Programming Language

Rust language came into existence back in 2010. Deemed as one of the ML languages’ extensions, the aim that the language was expected to fulfill was better security, performance, improved parallelism, and greater modularity.

The feature set that Rust comes with has brought it to a stage where there are very few developers who haven’t heard of it or as showing an unwillingness to work in it.

Advantage of Rust language:

Amazing run speed
Enables fine grain features such as rich patterns, syntax extensions, and novel embeddings.
Interoperable with C, and FFI, amongst others.
Zero-cost abstraction
Predictable runtime behaviour
Saves crashing, debugging time.

Disadvantage of Rust language:

Learning Rust is steeper than Go
Between Go vs Rust, it is slow to compile
It is slower than the C and C++ language in the analogous conditions.

Go Programming Language

Go coding language was introduced back in 2007 by Google. It was looked at as a language that had emerged to solve the issues that organizations face when developing software infrastructure. The Go language specification was devised to introduce garbage collection, dependency management, built-in concurrency, robustness across multiple boundaries between the components, etc.

The result of the well thought of features of Go has gotten it a market position which is enough to bring it several points ahead in the Go vs Rust debate.

Advantage of Go Language:

The best feature of Go language is the incredible speed at which it compiles to machine code.
The simplicity of code
Concise, pragmatic, and efficient
Flexible and highly concurrency favoring
Strong interoperability with C language.

Disadvantage of Go Language:

Keeps simplicity over performance
Lacks the generics to an extent
Not enough immutability
Not a system language.

Now that we have looked into the basics of both the languages, let us get on to the part where we look into how they stack up against each other.

Rust vs Go: Performance

The one factor that weighs up Rust in the Rust vs Go debate is performance. The programs have been designed to run at similar or near similar speed of C++ and C.

Go, on the other hand, trade runtime speed for convenience, by making tasks automatic. But in terms of Rust vs Go Performance comparison, development speed of Go falls several steps behind the high performance that Rust offers.

Go vs Rust: Memory Management

Rust make use of compile time ownership strategy for memory management through zero cost abstractions. If a Rust program is not memory safe, it won’t be able to cross the compilation stage.

Like Rust, Go is also memory safe. But in the case of Go, it is handled automatically during the runtime. Meaning, developers won’t have to think of releasing or allocating memory when writing code.

Go vs Rust: Development Speed

At times, the development speed becomes more important than the program speed. A working example of this can be seen in the case of Python, which is not one of the fastest languages to run but fastest to write a software in.

Go comes with the same appeal. The simplicity and directness that it offers makes it faster than a number of languages in the market.

Rust, on the other hand, comes with more language features and thus takes longer to master. Its compile speed is also longer than Go’s. So, if the intent is of faster full cycle app development services, you would be better off with Go than Rust.

Rust vs Go: Concurrency

Modern day apps are distributed and networked. The languages that haven’t planned for these realities are far off behind the curve. The developers have to be able to run the tasks independently and share state between the tasks minus the risk of data corruption.

Now while concurrency was built into Golang’s syntax from beginning, Rust recently gained the native syntax in the form of async/.await. But even though the concurrency of Rust lacks the developer experience that went behind Go, it makes up for it through Rust’s memory safety.

Conclusion

We could keep digging into both the languages, dissecting both sides of Go vs Rust comparison, but the ultimate answer to the Rust and Go comparison would be the fact that it depends. There are instances where Rust is better than Go and vice versa.

Ultimately, this is what we recommend as an app development company, who works on both –

Choose Rust when:

If performance is a necessity
If you want it to interoperate with C language.
When your developers need control on every detail of how the threads behave with the rest of the system, how the errors must be handled, it would be better to look into Rust use cases.

Choose Go when:

If readability is a must have requirement
If you wish to write codes faster
If the focus is on uniformity and simplicity.

The New Age Weapon: Malware

Posted on 19/05/202103/06/2021 by Anteelo Master

What is malware?

Malware is short for ‘Malicious – Software”. The set of code or software that are made intentionally to harm and infect the endpoints in the network are known as malware. The cyber attackers use this malicious software to infect and attack the devices. The malware is of many types and is categorized based on the way they function. We will be explaining these later in the blog.

Malware Threats

These days, malware is not directly installed on the victim’s device. Instead, it is sent and installed on the endpoint device using some techniques and by exploiting loopholes. Thus, these are the scopes that are to be mitigated by the security professionals when deploying cybersecurity.

Various types of malware threats are:

Social Engineering:

When an attacker manipulates the user to extract sensitive information for personal gains, it is known as social engineering. Sometimes the malicious links or malicious files are sent to the victim during social engineering. As soon as the victim clicks on the malicious link or downloads the malicious file, the malware gets installed in the victim’s device.

Email:

The attacker sends lucrative emails that tempt the user to click on the link provided in the email. As soon as the link is clicked, the malware gets downloaded itself in the background and infects the user’s PC.

Website cookies:

Malware tampers web cookies. Thus, when you open a genuine site, this malicious cookie triggers and redirects you to the malicious sites. Thus, these sites may extract information or can download the malware into your system.

Planted Removable Medias:

Sometimes the attacker intentionally plants the removable media with malware loaded in it to tempt the victim to check its data. As soon as you will plug it in your system, the malware will be automatically installed and will end up infecting your device.

Types of malware

As told earlier in the blog, the malware is categorized and named based on the way they infect the system. Some of them are as follows:

Worm:

Worms exploit your operating system. These types of malicious software use your network bandwidth, steal your data, and send it to the attacker. It has the property to self-replicate and thus, it copies itself through the network.

Trojan Horse:

Trojan Horse is that comes attached to a normal file. Trojan malware disguises itself in the necessary files and then sends the data of your device to the attacker.

Spyware:

This extracts important credentials of data from a user’s device and sends it to the attacker. This kind of malware exploits the vulnerabilities in the software.

Ransomware:

This is a kind of malicious software that infects the victim’s device by encrypting its data. The data can only be decrypted with a key that is provided by the attackers once you pay the ransom amount to them. Thus, it is advisable to keep backup of your data.

Adware:

Adware is a kind of malicious software that is injected into the victim’s device using the advertisement pop-ups of needful software. Pop-ups of urgent requirements of antivirus, malware remover, etc. are embedded with the malicious link. As soon as the victim clicks on the link, the malicious file is downloaded in his/her system and infects the device.

Virus:

This is a kind of malicious software that steals information and credentials of the user. The virus is also sometimes used to make the victim a bot. It can self-replicate itself but it cannot be transferred to the other device without human intervention. It can be attached to a document, mail attachments, scripts, etc.

6 Prevention tips from malware

Never click on not so secure and lucrative links as they may end up infecting your system.
Always keep your PC’s operating system updated.
Do not click on any link unless provided by the trusted source.
Change your passwords in the necessary interim intervals.
Avoid opening emails and attachments from unknown resources.
Do not pick up USBs found lying unguarded in public spaces.
Be cyber aware.

As Clients’ Extended Distributed Team, Here’s How We Run Agile Projects!

Posted on 18/05/202103/06/2021 by Anteelo Master

A recent report by Computereconomics found that in the 2018/19 period, the application development process has emerged as the one witnessing maximum outsourcing opportunity – with 56% of the organizations around the world outsourcing their development requirements.

The reason behind this heightened demand for outsourcing the mobile app development needs has been the same as always – Lower cost than what would have to be shelled out if employing own country developers, allowing greater focus on the main business, and better service quality.

However, even with outsourcing taking a central place in the application development industry, we have found that there are some common concerns that the clients show when they plan to outsource their software development project outside their geographical nation.

In this article, we will look into how Appinventiv works with offshore clients using the distributed agile development cycle allowing a more connected working process with aligned risk and remuneration model across all.

But before we get on to the part where we tell how we operate as the distributed team of our clients and work so seamlessly that we become their extended in-house tech team, it is important to know what Distributed Agile Team even means.

What Do We Mean by Distributed Agile Team

A distributed team is a concept used to explain the event where two or more team function across multiple geographical locations instead of one office space or even two office spaces in one city. The distributed agile team relies on digital technologies to interact seamlessly and work together toward the same goal – Timely project delivery.

Why do Businesses Invest in a Mobile App Development Distributed Team?

There are a number of reasons that drive businesses to invest in distributed teams, reasons ranging from:

The scarcity of skilled developers in their nation
The need to test the market before an investment is made towards team buildup
To avail the benefit of the flexible team which can be increased at the time of scaling the app and dissolved when the need ends.

With the definition and the need now attended to, let us now look at how Appinventiv team works as a distributed team of our clients. But before we jump there, let us quickly look at what our typical distributed agile team structure looks like –

Appinventiv Approach to Distributed Agile Development

Many a time we get a project where the requirement entails us to work in close connection with the clients’ FTEs. In such instances, it becomes very important that we don’t let the distance in thousand miles come between work and that we are able to make changes and take action on developmental process in real time.

How we ensure timely delivery without zero scopes of communication lag and misunderstanding is a question whose answer lies in Distributed Agile Methodology.

Fit with both small-scale and large-scale businesses, following distributed agile best practices comes in very handy when we have to work alongside a team that is sitting in some other geographical location with an absolutely different time zone.

Let us look at the Distributed Agile Development Method we apply in our mobile app development process.

After we have introduced all the team members with each other and have collaborated the project management software, the actual work starts.

We formulate the process of daily agile scrum methodology. While in its traditional sense, Scrum requires face to face standup meeting of 15 mins where every participant shares the status of their tasks and informs the team of the tasks they will be taking up next, it is nearly impossible to follow the same process when half of the team is sitting in some other geographical nation in some other time zone.

What we do to keep the essence of face to face interaction alive in the scrum, is we hold a video call on one decided time, which is suited for everyone in the team working on the project. With the help of screen sharing our Agile Scrum Master runs through virtual sprint backlog with the help of tools like Trello or Jira, enabling every team member to give an update on where the project is headed.

What we have experienced is that it is very important to give all the team members an access to a task tracking platform that is easily accessible and updatable. We also emphasize using a communication platform like Skype or Slack for everyone to share updates or ask their doubts between the two scrum time periods.

Another approach that we follow for daily agile and scrum process is that for every different scrum, we appoint one scrum master. So, every individual teamwork as a separate scrum team with a scrum master and product owner – A process which is also known as Scrum of Scrums.

In this, all the scrum representatives provide an answer to the following questions in the scrum –

The work that team has completed since last Scrum of Scrums
The work team is planning to do before the next Scrum of Scrums meeting
The present blocker that the team is facing
The blocker that can lead to another Scrum team.

The method enables all the main individuals working on the project to interact with each other directly, something that always results in dedication from the initiation stage to launch period. This ensures an open, clear, and transparent communication between all the teams, where everyone is given a voice. The process apart from scrum of scrums is the same as what we follow under the typical Agile methodology. But the mere fact that the distance between our team and our clients’ team is miles apart and yet we have to work as seamlessly as possible, has brought a series of learnings that we have driven by the adoption of Distributed Agile. Let us look at what those learnings are –

The Learnings That we Drew by Working on Distributed Agile Development Process

1. Creation of Distributed team is about Building a Culture and Not a Process

What defines the success of a project working under the agile for distributed teams approach is not dependent on how well skilled the team members are, but on how well they are able to work together, the sense of ownership with which they work, and ultimately how closely aligned they are with the goal of the project – something that comes with culture and not a process formation.

2.Only SMART Projects Succeed

When a project has to be completed by a team that is not even in the same country let alone office, it is very important that the goals that you have set for the project follow the SMART – Specific, Measurable, Achievable, Realistic, and Time-framed, concept to the t.

3. There is no Alternate to Online Collaboration Tools

No matter how much it costs you, you will have to rely on online collaboration tools that are real-time and have minimal to zero lags. In terms of finalizing the online project management and communication platforms, you can not in anyway cut slack. You will have to ensure that they are technically capable of handling your requirements.

Now that we have seen the learnings that we have drawn from our extensive working experience as a distributed team, it is time to look at some of the challenges that we came across during the process and how we solved them to become a trusted Distributed Agile App Development Company.

Challenges with Distributed Agile Development Approach and How we Solve Them

1. Difference in Culture

Usually distributed agile software development approach ask for working with teams coming from different cultural backgrounds. This difference causes friction because of different values and figure of speech. Our Solution: We work very closely with the client’s team in the initial few days so that we get accustomed to their between the lines and contexts.

2. A Difference in Time Zones

The crux of distributed agile methodology is teams working out of different geographical nations. In a situation like this, the occurrence of a communication gap emerging because of the time difference is very common. Our Solution: We follow the concept of agile for a distributed team to its core. We fix a time when the teams from all the nations are present and active. To achieve full focus and attention, we ask our teammates to change their office timing on the scrum day, so that they are well slept and attentive.

3. Lack of a Common Idea of ‘Big Picture’

Because of a difference in geographical location, working structure, and policies, there can be a discrepancy in the idea of the Big Picture – the end aim of the mobile app. This difference might cause a lack of interest from some team members and a heightened interest from others. Our Solution: A visioning meeting at the start of the project initiation and a reminder in every scrum, so that everyone is working towards the same goal.

4. An absence of Code Ownership

The absence of collective code ownership means that no one person owns the code, it is owned by the whole team and so when something goes wrong, the blame game starts. Our Solution: We apply a version control system to check who is working on a code and when and the effect of it. This way, there is complete transparency and honesty in the picture.

What Does It Take To Create A Billion-Dollar Application?

Posted on 18/05/202103/06/2021 by Anteelo Master

The world of smartphones is pretty exciting with constant changes in their landscape. With the arrival of a new device every week, the scope of these life-changing devices seems to be never-ending. Along with the evolving changes in smartphones, we’re also bombarded with several applications. Whether you want to book a taxi or purchase a rug, there’s a mobile application available for every purpose.

If you’re a budding entrepreneur with an innovative and developing app idea and are looking to make billions, you’ve surely found a sweet spot. Let’s take a look at the detailed guide to build a billion-dollar application.

How to Build a Billion Dollar App?

1. Building a team and raising funds

If you have a revolutionary idea to build next million dollar app that you believe will be loved by millions of people, the first thing you should do is test your great idea for an app by stating it on a paper and getting feedback from the public. Figure out a problem, a solution, and translate it into an application.

Whether you use paper or photoshop, make sure your billion dollar business idea can be easily communicated and explained to others. Once you’ve made a great design, make a prototype out of it. As soon as your app gets into users’ hands, you can start getting feedback.

To start building a team, all you need to do is find people who share the same vision as you and have the required skills to make your dream achievable. Recruitment will be a game-changing task, and you must do everything to get skilled and enjoyable people on board.

Ask your friends, family, and even your enemies to download and use your app – and provide brutally honest feedback. Analyze your targeted audience and brainstorm different routes to reach them and use your application.

2. Capturing the product market

As of now, you should have a prototype ready and used by people. If you have a simple business model such as gaming, you may consider releasing the first version of your app startup idea on the app stores. Otherwise, for a complicated model, you need investment for further development.

At this point, the only thing you should care about is achieving a solid product-market fit and making sure people love your app up to an extent where they’re willing to pay for it. Keep developing a reliable user acquisition strategy.

You also need to determine the cost of acquiring a user and how you can make it profitable. The billion dollar app idea that started as a basic model will evolve quickly now, and you need to keep validating it by testing, measuring, and analyzing with users.

Although it may be hard to make an app that people love and pay for, you must keep patience and perseverance. Once you’ve gone through this stage of hardship, the valuation of your app should be on an average near $10 million.

3. Generating revenue streams

Now when you’ve achieved product-market fit and have an app ready that users love, your aim should be to keep growing and achieving traction by improving all the aspects of your app and figuring out how to monetize it and generate revenue.

If you have a gaming, eCommerce, or marketplace business model, you’ve already convinced users to pay for your app. All you need to do now is improve the lifetime value of your app by holding and retaining users along with keen increments in your margins.

In addition to providing a satisfying user experience, you also need to work your way to optimize the price points and lower the cost of customer acquisition. Keep adding new features and revenue streams to your app without compromising on usability.

By this time, you should also land your first investor, and finally join the big bulls. This also means you should have at least a million dollars or more in your bank account, depending on your negotiation skills and traction.

4. Scaling like crazy

After signing your first investor, you continue gaining great reviews about your app and have a clear process to address user feedback. Your team also continues to grow at an enormous rate, and you may even hit a hundred people or even more.

Moreover, your user base should also be growing steadily and the user-retention strategy should be in place. As you reach this stage, you’ll notice that user acquisition has become predictable and systematic, along with the drowning cost of acquiring new users.

Your company is also becoming increasingly profitable and revenues are growing at an exponential rate. This calls for the need to constantly look for product innovations and introduce more revenue streams in your business.

Talking about the valuation of your app, everything seems to be different and you’ll no longer be treated as a startup. You’re now an established company with a very complex valuation based on your financial performance and uniqueness.

5. The big billions

While you keep making constant progressions in the app and follow the momentum, you also need to have a clearly defined vision for your product with practical and systematic steps to realize it. The core mantra is to keep your users happy and satisfied with your app.

The business model at this point also requires to be tuned constantly, and even small fractional improvements can yield big profits. The valuations will still be complex and you must keep a keen eye on your profits, growth, and products.

How Much Does It Cost To Build An App?

Prior to leaping directly into the cost, first of all else, you need to choose the niche of the application and its features. The prerequisite of the overall population or the demand of the user ought to be profoundly understood, and a thorough thought should be given to respond to various inquiries.

Features and functionality

Knowing the cost of development is an ideal opportunity to find what features impact the intricacy of the entire application. Execution of certain features can be a lengthy process, while others are moderately short and simple. Based upon the complexity of solutions, mobile app developers need to utilize third-party API or code from the scratch. Less complex solutions, thus, require standard instruments and connect with native features.

Product design

Making a special UI design is a complicated process that produces extra cost to your task. The less expensive variation suggests utilizing OS-provided things and building screens of standard components. The quantity of screen is likewise a deciding variable. Thus, cost strategies and models need to be decided before implementing any decision.

Number of platforms

It is obvious that you need to make a decision on which platform to begin from. Making a decision for the platform is the most significant and difference making character for creating mobile applications. These platforms take over various programming languages, have diverse SDKs and use distinctive development tools. Thus, the cost varies differently if one has to develop on iOS or Android.

Backend infrastructure

When it comes to mobile app development, backend is normally an OS that provides developers with APIs to have a data trade between an application and a database. To follow user activity and access the performance of your consumer application, it is outfitted with examination. Depending on the quantity of parameters you will track and how detailed and specific the tracking will be, expenses vary.

App administration

The organization board is unquestionably an extremely helpful tool for dealing with application content, customers, and statistics. There are alternatives to adopt existing admin panel formats for your necessities, yet tracking down a good one is an issue. So it makes sense to create a satisfactory board to meet your business prerequisites.

Location and structure of team

The location of your application development team is a crucial factor affecting the product’s last cost. The expense of making an application in the US will contrast from the expense of mobile app development services in Europe or other different areas. If you want, you can opt for companies in your area like mobile app development company in USA if you live in the US or any other area where you reside. But you have to be careful while choosing a company or developer to get quality results.

Summing Up

Today, billions of people across the world are using smartphones and their applications daily. Moreover, in a few years, the figures will simply multiply themselves, and that’s because technology has never been so accessible and powerful before. People are making the most to develop a billion dollar app and get the best idea to satisfy customers.

Impact of Android 11 Features on your Mobile Application

Posted on 17/05/202103/06/2021 by Anteelo Master

Android 10 was a big shift for Google in the Operating System environment. We did not just finally get to work around the long-awaited Dark mode and saw several important changes happening on the app permission front, we also saw the end of an era.

With Android 10, Google brought its tradition to name operating systems behind desserts to a halt.

Android 10 was a testament to the growth and maturity graph that Google has taken. The same principles are being carried over by Android 11 developer preview now. While we are some months away from playing around the final build, the recent developer preview is a sufficient peek into where Google wants to take the operating system.

With every new update, it is not just the Android app developers who get excited. The stakeholders on the other side of the coin – the app owners – also sit on the edge of their seats everytime around the mid of May when a new version is announced at the Google I/O events.

Before we look into the ways Android 11 changes the app domain for the entrepreneurs who own Android apps, let us look into the new android features that have been introduced with the Android 11 highlights.

Android 11 Features Set

1. Multiple Improvements for Messaging

Going by the Android latest version features, a lot is being done to improve the users’ messaging experience on Android. Here are the upgrades that have been introduced:

Chat bubbles – Android 11 chat bubbles hide all the ongoing conversations in little bubbles on the side of the screen. You can move the bubbles around and tap them to reveal the specific conversations.
To make the process of getting messages real-time, Android 11 has introduced a dedicated conversation section in the notification shade, offering instant access to all the ongoing conversations you are having.
With the Android 11 concept it will now be possible to send images when replying to a message from notifications.

2. One-Time Permission

If you look back at Android 10, one of the ebay things about it was how app permissions was handled. Android 10 gave the users a lot more control over the apps and what they could access. Android 11 keeps the train rolling.

Now, when the app asks for permission to use intricate features, the users can grant access on a one-time basis. The application will use the permission during the time you use the application. And the moment you quit the app, the permission will be revoked.

3. Built-in Screen Recorder

Since the past few releases, the Android users have been desperately waiting for Google to incorporate a built-in screen recorder. Although the chances anyone would need it on an everyday basis is very slim but the function is pretty basic, so the wait for it to get integrated was annoying.

Android 11 update will change this. Developer Preview 2 showed a screen recorder which was accompanied by an extremely polished UI and toggle for recording the audio and showing the touches in the recording.

4. Adaptation on Different Screen Types

If there is one space where we can say that true advancements have happened in the Android ecosystem, it is in terms of foldable devices. 2020 is going to witness a lot of new additions in the foldable smartphone market – all running at different screen sizes and resolutions.

The OS 11 has been developed to run on the foldable devices effortlessly. Thus marketing the time to start working on foldable smartphones app development.

5. Preparations for 5G

5G started making news by the second half of the last year and what has gone off in 2020, with coronavirus pandemic affecting a number of industries and technologies, the need for 5G adoption has only grown in the world.

To help the smooth processing, Android 11 has added a very important “Dynamic Meterdness API”. One that would allow smartphones to take the complete advantage set that 5G brings.

Once the API detects that you are connected to unlimited 5G, you will be able to access the highest possible graphics and videos quality and other intricacies that come adorned with the 5G technology.

Now that we have looked into the Android new features & API, let us shift the focus on how these additions would bring a change in the functionality of your existing app.

What Would Migrating Apps to Android 11 Mean for Your Android App?

If you look at the Android 11 developer preview documentation, you will find that it is divided into three categories: Behaviour Changes, Privacy Features, and New Features & APIs. Under all the categories, there are pointers which carry an impact on the application’s performance.

While majorly your partnered android app development company will look into those changes, let us look into the things that you should be on top of.

1. The users can restrict when permission dialog appears

Android 11 will discourage repeated requests for a single permission. If your users click on ‘Deny’ twice for a specific permission, it would imply ‘Don’t ask Again’. What this translates to is that you will have to clearly convey and convince the reason behind asking for permission in your marketing methods or through your MVP features.

2. App usage stats will be kept private

For better protecting the users data, Android 11 will store all the users’ app usage statistics in the credential encrypted storage. Thus, neither the app or any system can access the data unless certain coding work is done. Which, in turn, is dependent on two conditions:

Users unlock their devices the first time after system startup
Users switch to their account on the device.

So, until your developer knows the workaround, you will face issues in viewing the app usage statistics.

3. Lowered data redundancy

In situations that involve media playback or machine learning, the application might want to use the same large dataset on another application. In the earlier versions of Android, your and another app had to download a separate copy of the dataset, each.

To lower the data redundancy on disk and the network, Android 11 allows the large datasets to get cached on devices using shared data blobs.

4. Greater clarity on app process exit reasons

Android 11 has introduced a new feature under which reports carrying the reasons for recent process terminations will be generated. The app owners will not be able to gather data around crash diagnostics in detail – whether a process has been terminated because of memory issues, ANRs or other reasons. It is one of the main advantage of new features introduced by Android 11.

5. Expediting incremental APK installation

Installing the large APKs on devices tend to take a long time, even if you made a small change. Seeing how app updates matter, Google has introduced Incremental APK installation in Android 11. It accelerates the process by installing enough of the APK needed to launch the app while streaming the rest of the data in background.

6. Greater support for neural network applications

If your application is based on Machine Learning and Neural Networks, Android 11 will only make it more beneficial. With its new Neural Networks API 1.3, Android is taking efforts to make your Machine Learning apps run smoothly on devices. It is time to bring your AI project management process in line and develop new use cases around the disruptive technology.

7. An infrastructure to benefit from 5G

There are many benefits that 5G brings to mobile apps. With Android 11 now extending full support to the technology, businesses can now benefit from a greater streaming speed, fast file transfer, zero latency – overall, heightened user experience.

The Countdown for Android 11 is on. Don’t Get Left Behind. Let us Help You.

The time between a new OS launch and the time when companies start preparing their application for the version is wide. And generally, the companies that end up taking a lot of time to get their app ready for the next update tend to suffer from the consequences of cut-throat competition.

Our Android developers have already started perusing the Android 11 developer preview document and experimenting around it on our test applications. This means, we will be ready to bring your application on Android 11 in time of its launch.

Get in touch with our team of Android experts to get your plans of migrating your app on Android 11 moving and take benefit of the first mover advantage. But before you do, get an estimate of your android app development cost.

OWASP Mobile Top 10 Security Risks-Real-world Cases

Posted on 16/05/202102/06/2021 by Anteelo Master

Carrying an industry record of developing 100% hack proof applications come with a responsibility and a baseline guarantee that none of the digital solutions developed under our name would face security breach. As a way to achieve that, Anteelo’s Quality Assurance team are familiar with all the possible security risks which an app can face. Knowing the risks makes it easy to ignore pitfalls and write secure apps. Helping us be on top of the game when it comes to assuring security is having complete knowledge of OWASP secure coding practices (Open Web Application Security Project). It is an online community of security specialists who have developed free documentation, learning materials, and tools for building secure mobile and web applications.

Along with other things, they have also compiled a list of OWASP Mobile Top 10 security threats in mobile applications.

While the OWASP security practices document is fairly clear, it can sometimes be difficult for businesses to connect it from real-world cases.

In this article, we will give you a basic overview of Top 10 mobile security risks and give examples of the real world disclosed vulnerabilities for each of them. It will give you an insight into what we prepare for at Anteelo when we work on your application.

Before looking into the risks, let us look into statistics.

NowSecure looked into the apps on Google Play store and App store identified that over 85% of apps violate one of the risks.

Of these applications, 50% have had insecure data storage and somewhere the same number of apps were working with insecure communication risk. Here’s a graph showcasing the percentage of occurence of the OWASP Mobile Top 10 risks

List of 10 Most Common Threats to Mobile Applications and the Best Practices to Avoid Them

M1: Improper Platform Usage

The category of OWASP security testing consists of the misuse of a device functionality or the instance of failure when using platform’s security controls. It can include platform permissions, Android intents, misuse of the TouchID, Keychain, etc.

Real-World Case:

Three iOS apps: “Fitness Balance app”, “Heart Rate Monitor”, and “Calories Tracker app” came into light for bypassing Apple’s Touch ID. They were asking users to use their fingerprint to get fitness information, while they were using it to charge money from the App Store.

Best Practice to Avoid:

The developer must not allow Keychain encryptions through server route and keep the keys in one device only, so that it’s impossible to get exploited on other servers or devices.
The developer must secure the app through Keychain to store the app’s secret that has a dedicated access control list.
The developer must take permission to limit which apps are allowed to communicate with their application.
The developer must control the first of OWASP Mobile Top 10 list by defining the explicit intents and thus blocking all other components to access information present in the intent.

M2: Insecure Data Storage

OWASP consider it a threat when someone gets access to a lost/stolen mobile device or when malware or another repackaged app starts acting on the adversary’s behalf and executes action on mobile device.

An insecure data storage vulnerability usually lead to these risks:

Fraud
Identity Theft
Material Loss.
Reputation Damage
External Policy Violation (PCI)

Real-World Case:

Dating apps like Tinder, OKCupid, and Bumble have time and again been scrutinized for their insecure data storage practices. The security lapses present on these apps vary according to feasibility and severity and feasibility, can expose users’ name, login details, message history, and even location, in addition to other personal account activity.

Best Practices to Avoid:

For iOS, OWASP security practices recommends using purposely made vulnerable apps like iGoat to threat model their development framework and apps. This will help the ios app developers understand how APIs deal with the app processes and information assets.
The Android app developers can use the Android Debug Bridge shell for checking the file permissions of targeted app and DBMS to check database encryption. They should also use Memory Analysis Tool and Android Device Monitor to ensure device memory doesn’t have unintended data.

M3: Insecure Communication

When devising a mobile app, data is exchanged in client-server model. So, when the data is transmitted, it should first traverse the device’s carrier network and the internet. The threat agents could exploit vulnerabilities and intercept sensitive data while traveling across wire. Here are the different threat agents who exist:

Adversary who shares your local network – a compromised Wi-Fi
Network or Carrier devices – cell towers, proxy, routers, etc.
Malware on the mobile device.

The interception of sensitive data via communication channel would end up in a privacy violation, which can lead to:

Identity theft
Fraud
Reputational Damage.

Real-World Case:

Rapid7 security company disclosed several vulnerabilities attached with kids’ smartwatches. Those watches were marketed as ones used by parents for tracking their children and sending them messages or making calls on their smartwatch.

The watches were supposed to be contacted by approved contact numbers through the mode of a whitelist, but the company found that the filters were not even working. The watches even accepted configuration commands via text messages. It meant that a hacker could change the watch settings and put children at risk.

“You can identify where the phone or the child is, you can gain access to audio, or make phone calls to children,” said Deral Heiland, the IoT research lead at Rapid7.

Best Practices to Avoid:

Developers should not only look for leakages over traffic communicated between app and server but also device that holds the app and other device or local network.
Applying TLS/SSL for transporting channels is also one of the mobile app security best practices to consider when it comes to transmitting sensitive information and other sensitive data.
Use certificates given by trusted SSL chain verifications.
Do not send sensitive data over alternate channels like MMS, SMS, or push notifications.
Apply separate encryption layer to sensitive data before giving to the SSL channel.

M4: Insecure Authentication

The threat agents who exploit authentication vulnerabilities do so via automated attacks which makes use of custom-built or available tools.

The business impact of M4 can be:

Information Theft
Reputational Damage
Unauthorized Access to Data.

Real-World Case:

In 2019, a US bank was hacked by a cyber attacker who took advantage of the bank’s website flaw and circumvented the two-factor authentication that was implemented for protecting accounts.

The attacker logged into the system through stolen victim credentials and upon reaching the page where PIN or security answer had to be entered, the attacker used a manipulated string in the Web URL, which had set the computer as a recognized one. This enabled him to cross the stage and initiate the wire transfers.

Best Practices to Avoid:

The app security team must study the app authentication and test it through binary attacks in offline mode for determining if it can be exploited.
The OWASP web application testing security protocols must match those of mobile apps.
Use online authentication methods as much as possible, just like that in case of web browser.
Do not enable app data loading until the server has authenticated the user sessions.
The places where local data us eventual, ensure that it is encrypted through encrypted key derived from users login credentials.
The persistent authentication request must also be stored on the server.
The security team should be careful with device-centric authorization tokens in the app, since if the device gets stolen, the app can get vulnerable.
Since the unauthorized physical access of devices is common, the security team must enforce regular user credential authentication from server end.

M5: Insufficient Cryptography Risks

The threat agents in this case are the ones who have the physical access of data which was encrypted wrongly. Or where a malware is acting on the behalf of adversary.

Broken cryptography generally result in these cases:

Information Theft
Intellectual Property Theft
Code Theft
Privacy Violations
Reputational Damage.

Real-World Case:

Sometimes ago an alert from DHS Industrial Control Systems’ Cyber Emergency Response Team and the Philips advisory warned users of a possible vulnerability in the Philips HealthSuite Health Android app.

The issue which was tracked back to inadequate encryption strength, opened the app to hackers who could get access to users’ heart rate activity, blood pressure, sleep state, weight and body composition analysis, etc.

Best Practices to Avoid:

To solve this one of the most commonly occuring OWASP Top 10 Mobile risks, developers must choose modern encryption algorithms for encrypting their apps. The choice of algorithm takes care of the vulnerability to a great extent.
If the developer is not a security expert, they must refrain from creating own encryption codes.

M6: Insecure Authorization Risks

In this case, the threat agents are able to access someone else’s application typically via automated attacks which use custom-built or available tools.

It can lead to following issues:

Information Theft
Reputational Damage
Fraud

Real-World Case:

The Information security specialists at Pen Test Partners hacked Pandora, a smart car alarm system. In theory, the application is used to track a car, cut off the engine if stolen and lock it until police arrive.

On the other side of the coin, a hacker can hijack the account and get access to all the data and the smart alarm functionalities. Additionally, they could:

Track vehicle movements
Enable and disable alarm system
Lock and unlock car doors
Cut the engine
In the case of Pandora, hackers got access to everything that was talked about inside the car through the anti theft system’s microphone.

Best Practices to Avoid:

The QA team must regularly test the user privileges by running low privilege session tokens for the sensitive commands.
The developer must note that the user authorization schemes go wrong in the offline mode.
The best way to prevent this risk is to run authorization checks for permissions and roles of an authenticated user at server, instead of the mobile device.

M7: Poor Code Quality Risks

In these cases, untrusted inputs are passed by entities to method calls made in the mobile code. An effect of this can be technical issues which can lead to degradation of performance, heavy memory usage, and poor working front-end architecture.

Real-World Case:

WhatsApp last year patched a vulnerability that hackers were taking advantage of for installing surveillance malware called Pegasus Spyware on smartphones. All they had to do was place a WhatsApp audio call on the targeted phone numbers.

Within a simple few steps, hackers were able to get in the users’ devices and access it remotely.

Best Practices to Avoid:

According to the OWASP secure coding practices, the code should be rewritten in the mobile device instead of fixing them at the server side. The developers must note that bad coding at the server side is very different than poor coding at client level. Meaning, both weak server side controls and client side controls should be given separate attention.
The developer must use third party tools for static analysis to identify buffer overflows and memory leaks.
The team must create a third-party libraries list and check it for newer versions periodically.
Developers should see all the client input as untrusted and validate them irrespective of whether they come from users or the app.

M8: Code Tampering Risks

Usually, in this case, an attacker exploits code modification via malicious forms of the apps hosted in the third-party app stores. They might also trick users into installing an application through phishing attacks.

Best Practices to Avoid:

The developers must make sure that the app is able to detect code changes at runtime.
The build.prop file must be checked for the presence of unofficial ROM in Android and to find out if the device is rooted.
The developer must use checksums and evaluate the digital signatures to see if file tampering has taken place.
The coder can make sure that the app keys, code, and data are removed once tampering is found.

M9: Reverse Engineering Risk

An attacker typically downloads the targeted app from the app store and analyzes it inside their local environment with a suite of different tools. Following which, they are able to change the code and make the app function different.

Real-World Case:

Pokemon Go recently faced the security breach glances when it was found that users had reverse engineered the app to know the vicinity of the Pokemons and catch them in minutes.

Best Practices to Avoid:

The best way to safeguard an app against the risk, according to OWASP mobile security, is to use the same tools as the hackers would use for reverse engineering.
The developer must also obfuscate the source code so that it gets difficult to read and then reverse engineer.

M10: Extraneous Functionality Risk

Usually, a hacker looks at the extraneous functionality inside a mobile app in order for discovering the hidden functionalities in the backend systems. The attacker would exploit extraneous functionality from their own systems without any end-users involvement.

Real-World Case: The idea of Wifi File Transfer app was to open port on Android and allow connections from the computer. The problem? An absence of authentication such as passwords, meaning, anyone could connect to a device and get its full access.

Hey! Avoid these React Native App Development Blunders

Posted on 16/05/202103/06/2021 by Anteelo Master

With over 1.6k active contributors working to make React Native a success, the glitter of a bright framework future has not gone unnoticed by developers looking to make a name in the cross-platform world.

The demand of app development with react native is getting from the developers is not just the doing of the fact that the industry has grown to an extent where it is now comparing Native and React Native modes of development. The demand is also driven by the constant updates that makes the framework advanced.

This demand, though, can only go so far. Ultimately, on a ground level, developers will have to learn their way around the development process. Especially on the front of understanding and avoiding React native app development mistakes which can ruin the users experience and their skills.

We have divided the article into four sections to ease the process of getting accustomed with the errors occured during React Native app development and know what it would take to become a developer that commits minimal mistakes.

Why do Developers Love React Native?

1. Because React Native uses JavaScript

JavaScript is one of the languages which a developer starts their career with. And so they have a very detailed resemblance with the subject matter. The fact that React Native relies heavily on JavaScript brings down the learnability curve to a great extent.

2. They get to build native applications

Even though the developers work on JavaScript, they don’t use web view for rendering React Native components. The one reason why you should choose React Native is because it renders real native elements, giving developers the flexibility to use platform specific components such as activity indicator, which gives very platform a recognizable, native-like* feel.

*It is impossible for a cross-platform developer to build fully native applications. The difference will be extremely visible on the UI and UX front.

3. A straightforward installation process

The installation method must always be direct, i.e. minus any complicated steps. The React Native framework can be installed through the Node Package Manager, which is extremely easy for developers with JavaScript background to follow. And even if you lack the understanding of JS, React Native will prevent you from the hassle of downloading binary from the source.

4. Greater productivity

The key to building app faster lies in the developers’ productivity levels. While the reliability on JavaScript already makes the process easier, it also comes with a live reload feature and the freedom to use any IDE or text editor of their choice.

5. Strong community backing

React Native has gained a lot of popularity ever since its launch in 2015. Developers and businesses from all across the globe and industrial background have chosen to go with React Native at the back of the plethora of benefits it offers.

This high demand has in turn resulted in the creation of a strong widespread community working on adjusting the React Native pros and cons on a daily basis.

6. It is truly cross-platform

When we say React Native is a cross-platform app development framework, we don’t just mean using React Native for mobile app development. Using React Native, developers get to expand their skills to smart TVs, smart watches, Windows devices, and even VR headsets.

Even amidst these and several other un-mentioned benefits of React Native development, there are some challenges that inherently come associated with React Native app development. Challenges that experienced developers have come to accept and work around. To eradicate the challenges, wherever you are located, be it Los Angeles, New York, etc, it is advisable to hire a company with app development with react native in New York to build and develop custom react native apps with the latest features.

The thing to note here is that these challenges that you are going to read next in no way imply that we are against React Native. It simply implies that like any other in the process to be perfect framework, there are some prevalent React Native limitations as well. There are in fact, several considerations to be made when developing React Native apps

Challenges Associated with React Native App Development

1. Dependency on Native app developers

Noting how JavaScript works, developers sometimes have to rely on native developers as well. Especially when you have to put heavy computational operations in the application. These apps type force developers to offload computation to the native part of app, which in turn requires a native developer.

2. Limitations in Abstraction Layer

In order to add more functionality in the React Native apps, an abstraction layer is added on native platform. Abstraction Layer in itself comes with some persistent issues – the issues to avoid in React Native app development – like:

Identifying bugs which gets encountered in the abstraction layer is extremely difficult.
High dependency on third-party services and libraries
Dependency on implementing custom designs

3. Zero support for multiprocessing or parallel threading

React Native comprises of a single Javascript thread because of which developers might observe slow performances when they want to execute any processes in parallel.

4. iOS deployment is particularly difficult

In case of React Native, developers find it particularly annoying when they decide to test their iPhone app on any testing services besides Apple’s Testflight, especially since they will have to deal with issues of obtaining provisioning profiles and necessary certificates.

The process is not very difficult on Android though, as it is very smooth and hassle-free to test and deploy Android apps.

As mentioned before, React Native, like any other framework doesn’t come free of challenges. It ultimately comes down to the experience of the developers. For a newbie or less skilled react native developers these challenges would appear as deal-breakers, while for skilled developers it won’t.

The only difference that stands between a skilled and unskilled React Native developer is the knowledge of mistakes that should be avoided in order to build an error free React Native app.

What makes React Native challenging for some is not just the inherent framework limitations but also the React Native app development mistakes that developers unknowingly commit.

The 7 Common React Native App Development Mistakes

1. Wrong estimation

Layout for iOS and Android version – Yes there will be a number of reusable components, but there could also be different layouts. In fact, the mere structure of an application page can be different on iOS and Android completely.
Forms – you should estimate the validation layout as well. When you create app in React Native, you are supposed to write more codes compared to when you create a Hybrid app on suppose Cordova.
If creating Web app – You should check all the different endpoints which are offered by the backend. And because you will have to handle the logic in the app, it should all be coded correctly. You should understand the database structure, how the entities are connected, etc.

[ALSO READ: Top Local Databases for React Native App Development {A 2020 List} ]

2. Wrong redux store planning

As a developer when we get an innovative project, we focus more on planning the app layout and less on the data handling part of it.

Redux helps in storing the data correctly and managing, debugging app states. When planned right, it can be a powerful tool for managing the app data. When not, it can mess up many things.

Another point to not in case of Redux app development is that is not extremely suited for small projects. Even small changes will ask you to write long lines of codes. So, it’ll be better if you choose to go with it for large scale applications and avoid it when choosing React Native for startups.

3. Not reading external modules’ codes

It is not uncommon for us developers to save time through external modules. It makes things easier and faster, especially since they come with documentation.

But, most often than not, modules break or they might not work as anticipated. This is the reason why developers should read the code and treat the step as one of the React Native best practices. Doing it helps to know what is wrong with the module and even how it can be solved.

4. Mutation of state inside render function

The image above highlights how the Datastore and View are interconnected. The datastore contains all your data in component and the view is rendered on the basis of state. It then consumes new state from data store and shows it on the screen.

In order to achieve that, React has a setState() function where the new object state is taken and compared to the previous state.

Finally, a new state is added after merger with the previous state and sent to the state datastore.

This cycle is available all throughout the lifetime of a component when you develop application in React Native.

Now, if you mutate the state directly, the lifecycle gets messed up and it corrupts all the previous states. This leads to app behaving abnormally or even crash. This will also result in you losing track of the states across component and will lead to you writing custom code in place of React. Additionally, you’ll end up having an unmanageable code and a heavy app.

5. Left “console.log” statements

Console log statements are extremely handy. They even provide help with debugging the app execution. But what happens when you leave the log statements in the app?

This can turn out to be a serious issue if you keep the render methods and logics inside, especially those which are asynchronous for they can lead to a bottleneck in JavaScript thread. All this ultimately leads to the application becoming slower.

6. Using stateless component for gaining React Native performance

Some developers still think that what was true before React 16 is true even now.

Stateless component basically means that the component does not extend any class. It basically takes the argument as display and props in the DOM. It comes with benefits like –

Easy testing ability
Fast implementation
Does not use state or the local variables

With the time changing, it has today become wiser for developers to use pure component when they create React Native apps. Here’s why –

Performs shallow compare – This is a special win for complex UI applications as it lowers the render operations. The reason behind it is that it comes with a life cycle method known as shouldComponentUpdate which automatically does shallow comparison and then check if re-render is needed. In case of stateless component, re-render happens when parent component re-renders. But in the case of pure component, re-render only happens when a change is detected in the states or props.

Performs side effects – Developers can even send AJAX request inside componentDidmount or can perform some other DOM operations.

7. Not optimizing React Native images

Optimizing the images in apps built with React Native should be a high priority task. It helps to resize the images locally and then uploading them to cloud storage like the s3 by server and getting the cdn link which then can be returned using API.

Following this process, helps make the image loading process fast.

While these are only 7, there can be a series of others as well. As a developer, your ultimate aim should be to make as few mistakes as possible.

Let us conclude the article by looking into what it would entail to become a developer who doesn’t commit these React Native app development mistakes.

How to Become a Mistakes-Proof React Native App Developer?

First thing first, there is not even a single developer on planet Earth who doesn’t commit mistakes.

Even developers with 10-15 years of experience commit mistakes. Your aim at the end of this article should not be to become a developers who doesn’t commit mistakes. It should be that you don’t commit the React native app development mistakes mentioned in the article and ones which are generally categorized as common in the mobile app development industry.

There are two ways to do that. Ways to become better React Native app developers –

A. Enroll in courses and keep brushing up your skills

Enrolling in courses at the beginning of your career can be a great starting point on the present and future grounds.

Brushing up on the skill is equally necessary for when you are skilled and have years of experience. What happens is when you expand your career and work on a variety of projects, you most often than not lose sight of the technical understanding that you started with. Thus, it always comes across as a plus point to get back to the basics and revise things from scratch.

B. Associate with a company that focuses on training

This part is more valid for newbie developers compared to their experienced counterparts. When you are just starting your career you should associate yourself with a mid-sized company that has Team Leaders to hand-hold you through the practical application of what you learned on an academic level.

The reason I say mid-sized company is because a small sized company usually operates in a time crunch model, so will be working under the expectation that you will be on your A game since the day one. Considering this, it will always be better if you partner with a mid-size business who will focus on your learning.

Knowing the mistakes that can ruin the users experience can be a good starting point for developers who take their job seriously. And another good starting point would be to get associated with a mobile app development company that understands how mistakes are a part of learning and helps you grow.

If you are searching for a company in app development with react native in NewYork, California, Texas, and so forth, send in your queries to sales@appinventiv.com.

FAQs about React Native App Development Mistakes to Avoid

Q. How do you improve react native performance?

There are multiple ways to improve the performance of your React native application:

Avoid unnecessary renders
Use PureComponent instead of Stateless
Optimize the JSON data
Lower the app size

Q. Why use Redux with react native?

Redux tool helps in storing and managing the data, debugging app states. When planned right, it can be a powerful tool for managing the app data. Although considered beneficial, Redux is best suited for the development of complex applications as compared to simple apps, for the number of codes are higher.