#AppDevelopment Archives - Page 3 of 16

How to Create a Successful Mobile App Startup?

Posted on 11/04/202129/05/2021 by Tushar

Are you a startup geek?

Do you often look up to other successful startups and wonder how they made it?

Are you constantly pondering over an idea at the back of your mind, waiting for that defining moment to turn it into a reality?

So, if you have stumbled across your eureka moment, and are now faced with multiple challenges as to how to put into action what you have envisioned, you are on the right page.

We will break down the steps that can help you make the cut and are crucial to successfully run a startup in the mobile app industry.

Since the world is going digital, and the most amount of time we spend is hooked to a screen, any successful small business is involved in startup app development solutions.

We netizens are well aware that Playstore and App Store are flooded with innumerable mobile applications – Business, Lifestyle, Educational, On-demand apps, etc. But it is equally essential to realize early on that very few apps get trending.

Studies show that few startups are successful and most appreneurs tend to commit some common mistakes. So the first step in your startup journey should be to look before you leap.

1. Validate Your Idea: Ideate, Pause, Rethink

We understand that it is attractive to let your creative juices flow but it is equally essential to reflect on other possibilities and not dive right in without testing the waters.

Make a list of all your potential ideas. It not only gives you an insight but provides due clarity regarding which idea to pursue.

In case you are confused whether the idea is worth giving a shot, get it validated from leading experts and see if it sparks their interest. An approach that the best mobile app consultants follow when checking the validity of your product is through a product discovery workshop. The 5 days workshop is known to have brought a number of successful startups in life.

Another tip is to never overlook other ideas. Understand that there is always a scope for improvement, and sometimes the whole process of ideation leads to new outcomes.

After finalizing on which idea to pursue, make sure that you have a comprehensive understanding of the pain point and the solution you are offering.

After all, your unique idea, besides making you one of the most successful startups, is also solving a problem. This leads us to the next step.

2. Detail-oriented Market research

No matter how revolutionary your idea is and how likely it is going to transform the mobile application industry, if you do not conduct a thorough market research and are not able to establish a target audience, you are bound to fail.

Understanding the market and finding a product-market fit is a prerequisite to run a successful startup. The key is to ensure you are solving real user problems and even though what you may be doing is not overtly unique, you have to find a place for yourself in the market.

Study the competitive landscape and conduct a competitor audit. Download some apps that work on similar pain points, use them personally and determine the scope for improvement.

Research on apps that failed and explore the reasons for the same.

Why? Because it eliminates the chances of failure and learning from others’ mistakes is a usual practice in the startup ecosystem.

Conducting an in-depth market research can help you find your unique value proposition and ensure that you are way ahead of your competition.

Also, during the preliminary research, one should conduct surveys to understand the user demographic and engagement. Knowing what the target audience likes helps in building a product that they truly want.

Remember, user engagement is the key and at every step of the way keep your niche audience in mind.

3. Choose an Ideal platform

Choosing an ideal platform for your app is the next step in your mobile app development journey.

In order to decide whether your app will cater to Android, iOS, or both, you should take into account a couple of factors. The key is to research which platform is ideal for mobile startups and understand what aligns with your business idea.

According to Statista, as per the third quarter of 2019, Android users were able to choose between 2.47 million apps while Apple’s App Store offered almost 1.8 million available apps for iOS. This makes Google Play, the app store with the biggest number of available applications.

To choose a viable platform you should study factors like market share and revenue for both Android and iOS. Arriving at a conclusion would not be possible if you do not have an in-depth understanding of the respective play stores. So, carefully assess the number of downloads and revenue models for both the app stores.

The choice between native and hybrid apps is another factor to consider. Both come with their set of pros and cons, and factors like technicality, functionality, cost and time play a defining role.

4. Focus on Designing an Impeccable UI/UX

One of the common elements in most successful startups is the impeccable design that the applications are made with. No matter which successful app you pick up – Instagram, Canva, Telegram – you will find intuitive design being a part of them.

The role of UI/UX design doesn’t just lie in the eye-catching appeal. The application should be usable and functional as well. Additionally, it should meet the standards set by Google Material Design and Apple’s Human Interface Guidelines.

The UI/UX design guide that we follow at Anteelo is one that not just meets the guidelines but also solves a number of additional areas like – getting visibility, app spend time, and user retention rates.

5. Product Development

The next step is to jumpstart the development process and for that, you would require an app development team.

There are effective ways to choose an app development company and see months of planning and strategizing come into action.

To ensure that your idea materializes into a successful product, you need to give a lot of thought to the people you will partner with.

In that context, you generally get two options:

Hire an in-house team of developers
Partner with a team of remote developers through the mode of outsourcing.

Reflect on the challenges you are currently facing.

Do you want an In-house team or do you plan to Outsource?

Take a decision based on what aligns with your business needs.

While the former ensures a faster level of communication and a deep understanding of your product idea, outsourcing provides you the opportunity to hire highly skilled designers and developers.

The next question you need to ask yourself is whether you will be able to monitor the development process yourself? Accordingly, choose an app development company.

Before hiring an app development company, make a list of potential partners, ask the right set of questions and go through their portfolios and case studies. Not only it documents their work, it gives you due clarity if the company is the right fit for you.

Get feasible options by analyzing the app development cost worldwide.

Hire the best developer but make sure you sign a Non- Disclosure Agreement.

Besides building a scalable app, your focus should lie in delivering a delightful experience to your end-users. Any user first perceives an app through the User experience. To retain your users in the long run, the

User experience should be immersive and the UI should be modern, innovative and intuitive.

Being ambitious is great but we suggest, you do not get lost in a maze of features. First, concentrate on building an MVP for your app, address the core pain points and then gradually shift to improved features after garnering feedback from your users. The emphasis should be on the ‘must-have’ features, the ‘nice to have’ features can always be added later.

Making a wireframe solves a lot of problems. It outlines the layout of an app and plays a fundamental role in structuring the product early on.

It also provides necessary insights on how the users will engage with your app and helps you identify the problem areas.

6. Look for Raising Investment

After spending a considerable amount of time on building your app, you need to consider the problem at hand- How to raise money for your mobile app startup?

Generating a large amount of funds implies greater resource availability and higher chances of success.

There are various ways to generate funds. Decide on ways for fundraising that align with your business model – Seed funding, Bootstrapping, Crowdfunding, ICO, etc.

Craft an Elevator Pitch and be on the lookout for potential Investors. Now is the time to be ambitious. Make sure you have a product that investors chase.

7. Create a Strategic Marketing Plan

How do you make sure your app gets traction quickly and reaches far and wide?

Through strategic marketing.

Marketing is one of the key startup success factors that makes a regional brand a global one.

Through compelling marketing strategies, you can create the buzz around your app and ensure people go gaga over it.

Use Social media and PR to gain market visibility and facilitate rapid user acquisition. Use effective mobile app marketing strategies and leverage the power of App store optimization to make your app go viral.

8. Have a Monetization Plan in Place

One of the ways of creating successful startup companies is to decide the best monetization strategy for your mobile app.

There are a number of options for the industry to choose from: Advertising, Sponsorship, In-app purchases, subscriptions, and pay-per-download are few options to choose from. Read into the pros and cons of each to understand which monetization model can be the best when seeking ways on how to run a startup. You should aim for ways that would guarantee

9. Update and Improve Your Application

If you think your digital journey ends by launching your app and diving into the market, you are wrong.

The mobile app development lifecycle does not end by launching the application. Regular updates improve app visibility and ensure you are providing value to the user at every iteration.

So, for lasting success, keep improving your app by taking user feedback into consideration. Maintenance, updates, new functionality, is an ongoing process. Ensure maximum user retention along with a steady revenue model in place. Another element that you need to consider well in advance before execution is pivoting your startup.

10. Have an App Retention Strategy

The reasons behind app uninstallation are numerous – and so are the instances of app uninstallations. Keeping users interested in your application, in the presence of 50s of similar apps.

Here are the different ways you can retain your customers –

Plan your notifications timing properly
Be transparent about the permissions and how you’re going to use their data. Being transparent continues to be one of the secrets of successful tech startups
Although your partnered startup app development company must take care of it. But, update the application only when necessary.

So here are the different ways you can ensure that the business model of app development for startups works for you.

Secret to Patient Encounter: Never Skip Small Talk!

Posted on 07/11/202014/05/2021 by Anteelo Master

Small talk is delightful. It’s an easygoing, inconsequential conversation where you’re not running to reach an answer. It flows like wind, from one talker to the next. Small talk appears trivial, but it’s a way for strangers to know each other and for friends to bond over little details.In office, people indulge in small talk during watercooler run-ins, in elevators, and in big meetings where they don’t know each other. Small talk is used to break the ice with casual questions like ‘how are you?’, ‘How’s the weather in your city?’, ‘How was your day?’.In human conversations, small talk serves many purposes. It’s like a bonding ritual. If the two people are meeting for the first time, it acts as a conversation starter. But if they already know each other, it serves as a conversation kickstarter before diving into the real conversation. Small talk is the foundation of good conversations and great relationships.

In a chatbot, small talk enhances the user experience by bringing a feeling of connection. By adding answers to inputs like ‘How are you?’ and ‘Are you really a robot?” in the chatbot’s architecture, we make it less robotic and more humane. We give our chatbot a human character that builds an invaluable connection with the user.

How can small talk help in a healthcare chatbot?

A good healthcare chatbot is the one that answers users’ questions with accuracy, timeliness and empathy.

But a great healthcare chatbot is the one that understands the moods of users, urgency of the situation and answers accordingly.

For instance, when you’re panicking about waking up to bloodshot eyes, the chatbot calms you down with some first-aid steps. If you’re in a rush to book an appointment, the chatbot sends you proactive information on which doctor is nearest to your location. If you’re feeling low, the chatbot brightens up your mood with some light-hearted conversation. Just as a good friend would do.

The highlight of the above conversation is the personal touch in the conversation. It doesn’t feel like we’re reading a conversation with a chatbot. That’s the magic of small talk. Phrases like ‘that’s dreadful’, ‘wish you a speedy recovery’, add a human element and creates a connection of care between the bot and the end-user.

Small talk in a healthcare chatbot also helps create trust. It eases them through important and time-sensitive tasks— like emergency calls to ambulances — with empathy. Contrary to this, robotic responses in yes or no and apathetic comprehension of chatbots frustrates users and they go elsewhere in search for answers.

But how can chatbots mimic human-like conversations and engage users in delightful conversation? By leveraging the power of AI and NLP.

How to implement small talk?

There are certain guidelines that one can follow to tailor such conversations.

Decide the voice and tone of your chatbot. Every response should reflect the personality of your chatbot.
Initially, you’ll have to hardcode some of the small talk in your chatbot. So, brainstorm ways in which users can ask questions. Do some research and make some educated guesses to decide on the most relevant questions that your targeted audience may ask. Cover the edge cases as well– from casual questions to genuine queries that users might ask.
Write answers to each question as per your understanding.
Keep the small talk brief and clear. Don’t go too far from the crux of the conversation.
There can be multiple levels of small talk. Each parent question can have a child query. The child query can only be asked when the parent question has been asked by the user and the chatbot has responded to it.
Small talk should always be accompanied by a call to action or a solution. Example- You: “Do you really exist?” Chatbot: “Yes I exist as a computer program. An intelligent human created me, so you can trust me. How can I help you?”
Train your chatbot to learn from the conversations of small talk.
Small talk is language-specific. So give users an option to talk to the chatbot in their native language.

Small talk makes the interactions with chatbot intuitive. By adding a small talk feature, we can increase the number of conversations and engagement levels of the user with the chatbot. So, if you have a healthcare chatbot, consider incorporating small talk. It doesn’t even require you to do a complete overhaul of your chatbot development.

Competitive Analysis for your Mobile App Idea-Guide

Posted on 01/11/202012/06/2021 by Tushar

Now, we know that you’re ready to break new grounds in the app industry. You’ve got a great app idea, your market study on the technology it would require and the features it would have, is on point. To make it all way less complex, you have even partnered with a great team of app developers. You are now looking forward to a bright and profitable future.

And since you are the one who has come up with this revolutionary mobile application idea, what can go wrong? Believe it or not, such wishful thinking can be the death of your app.

It is important that you realize that you won’t operate in isolation. You will be competing with millions of other apps in both Apple and PlayStore combined, which will be staring at you as your competition in the app industry. So, the chances of yours being a never thought before app idea is very slim. Hence, it is absolutely imperative for you to perform a mobile app competitive analysis.

In this post we would like to acquaint you with the why and how of running a competitive analysis for your app idea.

What is a Competitive Analysis in terms of Mobile App?

Competitive analysis is a nerdy term for identifying and evaluating your current and potential competition’s strengths and weaknesses relative to those of your own whole app or even some of its features.

Why do You Need to Perform a Competitive Analysis for Your Mobile App Idea?

Competitive analysis is no exact science. While every app developer will have their own way of performing the analysis, the upshot would largely remain the same: Identify your competitors, see how you can outwit them (of course, by compensating where they are lacking), and draft a plan to do so.

Delving deep into your competition would help you analyze the position of your mobile app in the market and reassesses the viability of your app idea. It would help you with acquiring competitive intelligence, which will not only demonstrate your great business acumen to the investors but will also give you an edge in the crowded app industry.

Let’s begin with the fun part

While this is no battle, you would need to equip yourself with the correct armoury to take on your competition. There are a few app competitor analysis tools that can help you with performing competitive analysis for your mobile application idea efficiently and effectively.

Here’s what you would need:

Internet
Spreadsheet
Some quiet time for assessment
The 2 steps mentioned below to do a competitive assessment matrix for your app

Step 1– Profiling current competition

Mobile app developers are part of a very competitive industry. Hence you need a complete understanding of your competition to get an idea as to what you are up against. Map each and every one of your competitors, even the potential ones.

For this, you can search for keywords that are related to your app idea. It’s a relief that you don’t have to be an SEO expert to do that. All you need to do is put yourself in your target audience’s shoes and imagine what they’d search.

For instance, if yours is a professional photo editing app, your searches should look something like this: “best photo editing app” “photo editor”, “photo editor with cool camera effects” etc.

Even a simple Google search as this, will garner a series of photo editing based apps currently available on the App Stores.

Step 2– Market Analysis of an App

Be a Stalker! (A harmless one)

After identifying your competitors, the first thing you would want to do is going through their website, apps, social media profile. Make a log of each competitor based on your research.

You can use tools like SimilarWeb, Alexa, Ahrefs, etc. You can rely on their expertise in revealing your competition’s analytical and online strategies. If there’s a new kid on the block, they would be sure to know about them and keep you up to date to the competition.

Another good place to scrutinize is ProductHunt. It can be a great pit stop in your long journey in deciphering your potential competitors. It’d give you details about new app ideas or people are coming up with across the globe. It would be instrumental in mapping out your completion at a very early stage.

This would open up a door for you and let you see right through their strategies, tactics, weaknesses and strengths that are relative to yours.

Your research should essentially focus on the following parameters.

Competitor’s Web Presence

You can copy your competitors’ website URL and paste it on the search bar of pages like Alexa, Quantcast. These will help you attain competitive intelligence and help you gain information about a website’s traffic and consumer demographics, which will eventually help you enjoy better benefits of creating user personas.

The work doesn’t end there. You also need to keep tabs on their social media presence.

What kind of articles or reviews were published to promote your competitor’s app? How do they serve their customers via social media? What sort of paid campaigns do they run? Which social channels are they missing? Is there an opportunity for you there?

Basically you need to get a feel of their web and social media strategies that they use to endorse their app. This would help you gain a competitive edge.

Competitor’s Unique Value Offering

Every business has its unique selling point (USP); something that distinguishes it from the others. What we mean is that each business brings with itself it’s own “value offering”. You can discern your app competition on this particular paradigm.

For your competitors, it can be anything – timely response to customers’ grievances, regular updates, greater look into security, or a feature that others are adopting to at a very slow rate.

Knowing your competitors’ unique selling proposition and measuring it up against what your common audiences are looking for, will give you an understanding of what you need to offer as your USP.

Rankings of Competitors’ Apps

An app’s ratings speak volumes about its foothold in the market. You can tell whether or not your competition is treading well in the market.

Sensor Tower is one such tool that can get you access to critical data regarding your competitors’ keywords and rankings in app store. It would also help you discern them on the basis of threat they post to your app idea.

While App Ratings matter to a great extent, there can be a number of reasons affecting them. For a more detailed study on how the users are liking the apps your competitor has to offer, go to their reviews section.

Reviews on Competitors’ Apps

App reviews are a great indicator of how successful an app is. And one of the most important stages of App Competitor Analysis.

Look for complaints made by the users, especially the ones that are repetitive. Don’t forget to look out for recurring praises as well. If a competitive app has negative reviews saying that it is quite difficult to navigate, you should remember to keep your interface smooth and easy flowing.

Combing through the reviews will tell you exactly what your potential customers’ pain points are and what is keeping them happy. With that information in hand, you can add more features into your mobile app development process or even plan an update plan at the back off.

Competitor’s Strengths and Weaknesses

Remember the much learned and talked about SWOT Analysis concept? While generally used for internal business analysis, you can use the concept for making a tab on your competitors’ as well. Use the Strength and Weakness part of the SWOT analysis for understanding what they have to offer on both these fronts. And, keep the Opportunity and Threat part on hold for now and come back to them at a later stage (when you are analyzing your brand).

After such diligent research, you can map out your competitor’s strengths and weaknesses. Try to avoid the mistakes that might have cost your competitors dearly. Aim at outdoing their strengths by pushing your own limits and achieving newer horizons.

All of this superfluous competitive intelligence might get you confused or overwhelmed. However, do not lose sight of your task at hand, which is to meticulously analyse your competition. Planning your mobile app competitive analysis with these elements, will bring you at par or even way above your competitor’s level.

So now you know where your mobile app competitors’ stand, what next?

But what do you do with this information? Now that your bubble of being the sole proprietor of the app idea has burst, what next? How should you go about utilizing the generated insights into your app business plan?

Once you know where your app competitors stand, the next step in line is to see where you belong. Note how your app ranks among the ones the others in the similar category. Chances are you will have to get back to the development stage and make some tweaks here and there to give your users an app they ideally want.

The idea is to constantly update your app to give your users newer, more useful updates, those that will keep them hooked to you, all the while keeping a lookout on how your competitors are performing. You can make use of tools like Google Alerts, Ahrefs, Social Media, BuzzSumo to remain updated with what’s new with your competitors.

Need More Information on How to Perform Competitive Analysis for your App? Contact our Team of Mobile App Marketing Experts, today.

The top 8 considerations for a successful Application Development

Posted on 30/10/202011/06/2021 by Tushar

Application development can be a little overwhelming for some people since it involves so many decisions and choices. If it’s your first time then we sure can understand the questions you might be asking yourself. With technology advancing so rapidly apps have to be developed in a way that it matches the latest technological trends.

Going for application development will be the best decision for your business especially if you are a startup. Startups need to gather an audience and convert them into becoming their regular customers. This can be achieved with the help of mobile apps as it will give the audience a platform to engage, interact and gather information about the startup.

An app must be developed in a way that there is no waste in the application development process, every opportunity is explored and the end result is worth all the effort and costs. To make this happen, we are writing this blog about things to consider when developing mobile apps for startups.

Let us begin with why should you get an app for your startup.

Why build a great mobile app for your business?

The fact that by 2020, there will be 20 billion mobile devices makes building an app that can profit your business is very important. Majority of the mobile users are preferring mobile apps to get things done and apps are more of a lifestyle than just a technological solution.

Here are some compelling reasons why businesses should have an app.

Additional sales

With a mobile app in your customer’s pocket, you have a lot of things to use to increase your sales. The simplicity and convenience of using an app to buy a product encourage users to buy repeatedly. When compared to websites, apps have more accessibility and people can make a purchase on the go. Another way to gain revenue is by showing ads on the apps. You can also charge users for your app. If the app is worth paying for, customers will buy it.

Reduces marketing cost

Marketing costs are huge and not every startup can afford it. With apps, you get a free marketing tool which reduces the cost of marketing, unlike traditional marketing. Mobile apps are low-cost marketing tools where push notifications can be used to market new products, inform about offers and re-invite users to increase the activity of the app. Not to forget that it takes less time, low cost and reaches a large audience at the same time.

Customer experience

A business runs because of its customers and impressing them is the biggest job. Mobile apps are no doubt a great way of enhancing the customer experience. Websites are great to reach a larger audience but it cannot give the same feel as an app. Apps are deliberately designed such that it fits small screens while giving visual satisfaction to users. Apps have quick access to the device features like calling, camera, GPS, etc. which makes them more likable.

Edge over competitors

Even though most companies have got an app, there still might be a chance for you to flourish. There are two possibilities that make your chance to succeed with an app possible. First, there might be companies in your niche that haven’t gone mobile which gives an edge. Second, even if some businesses have, they might not a great app. A poorly developed app is of no good use and you get a chance there.

Broader Reach

There is a population that only operates its business through mobile apps. If you don’t have an app, you are missing out on that particular population. A large number of users prefer a mobile app over the website as seen in the statistics above. To know what percentage of your users are mobile-driven, check out the percentage of website visitors that access it through mobile phones. Also, younger users are more likely to use mobile apps as compared to adults.

Feedback from customers

If a business doesn’t meet the needs of its customers, it’s hampering its own growth. Most businesses take the smart route and consider the customer feedback a serious benefit. With feedback from your customers, you can reshape the business or make necessary changes. A great way to gather feedback is through reviews from the app store or from the in-app feedback section. You can also run in-app surveys from time to time.

Stickiness

Mobile apps are a strategy to get into the customer’s pocket. The convenience it brings for the users is very much appreciated by them. Having an app in their pockets and being able to access it anytime and anywhere creates stickiness with your brand. Unlike websites, apps are always a click or a tap away and that encourages repeated interaction with the business. There are also high chances that mobile apps can bring your business a great percentage of loyal customers.

Now that we have seen why you should get an app for your startup, here are some tips for creating an app that is profitable.

What are the main points to consider when developing a mobile application?

It’s easier to decide to get an app than actually planning to build a good one. Mobile app development is a process that needs proper consideration. It requires one to look into tips for bringing success to app business, implement them, and much more. In this section, we will state some things to consider when developing mobile apps.

Solidify the app idea

One of the mobile application development tips for beginners is the app ideation. Before you even think about the application development process, make sure your app idea is great. The entire base of the app is the ideation and you need to make sure you have everything it takes to make the app a success. You have to ask yourself whether the app idea is strong enough to survive the cut-throat competition or not. The app should also have an edge over the competition and should be able to solve problems on a business level.

Define your elevator pitch

One of the things to consider when developing mobile apps is the elevator pitch. You get a short time to present your business in front of investors and that’s why having a perfect elevator pitch is important. This also helps in finding the clarity in your app idea and business model. You should be prompt about your business, the problems it is going to solve, the funding it will need and the audience it’s going to target.

Identify the target audience

People think that the entire app using population is their target audience since they all can use an app. But there is a huge difference between someone who can use an app and someone who wants to use an app. Defining your target audience will bring more traction to the business. Knowing your target audience helps in building an app as per their liking. An app that satisfies the customer needs is going to become successful.

Consider the app platform

Factors in developing mobile applications also include the app platform. It is actually one of the most important things to consider when developing mobile apps. In the world of mobile apps, iOS and Android have become the top platforms for application development. There is an ongoing debate between Android vs iOS for startups and it isn’t going to end any time soon. Some find iOS to be the right platform for them and some find Android is the way to go. Both platforms are great in reality and have their pros and cons. iOS uses the Swift or Objective-C language whereas Android uses Java or Kotlin.

However, there is an option to select both platforms at the same time. Cross-platform apps are developed to be accessible on multiple platforms. The cross-platform frameworks that we use today are Ionic, Xamarin, etc. A simpler name for cross-platform apps is hybrid apps.

App store optimization

So far you have seen many things to think about when building an app. App Store and Play Store optimization are other crucial factors for consideration. Your app store page is a way of creating a good impression in front of users. 60% of apps are found through organic search and they are directed to the app store page of your app. You need to make the app look as appealing as possible while following the app store optimization guidelines.

Monetization options

One of the things to keep in mind while developing a mobile app is the way of monetization. As good as earning money off of the app directly is, there are other ways to earn money from the app.

If your app is good enough then you can earn from different ways using your app. You can earn money directly from your app in the following ways:

Freemium apps: These apps are the most common types of apps. The apps can be download for free, however, to access some features users have to buy it from the app.
Paid apps: The paid apps have to be bought by the users in order to use them. But for this to work, the marketing of the app needs to be strong so that the true value and unique features of the app are displayed.
In-app purchases: Apps can have special features that the users can pay for. These features are only accessible to those who have made the in-app purchases.
Subscription: Subscription is a way of earning on a regular basis. Users can subscribe to an app on a monthly basis and enjoy the best version of the app. Most apps have freemium for the simple version and subscription for a premium version of the app.
In-app ads: Earning revenue from the ads is quite common these days. There are no barriers for users since watching ads don’t cost anything. The app can have a section to display ads or can add video ads to the app. However, user experience should not be compromised with when going for in-app ads.
Sponsorships: This method of earning money is possible when you have generated a good user base. You can partner with some brands and advertise their products on the app. There is a two-way benefit in sponsorship for you. First, the brands will pay you for the user actions and second, users will increase the in-app engagement.

App security measures

If your app is not secure then your app is not for the users. With so much advancement in technology, there comes a great risk of security breach and hacking. This is why you need to make sure you follow security practices for a hack-proof app to protect your users’ data. Most users are naive with the concept of hacking and need an app they don’t have to worry about.

Marketing strategies for pre-launch and post-launch

The marketing strategy of the app is one of the things to consider when developing mobile apps. Before the app is launched, proper awareness should be created about the app. This will help in boosting the app downloads once the app is launched. The pre-launch is as important as post-launch and the marketing strategies for both should be ready.

This was our take on tips for mobile application development. Have an app idea? Contact our team of developers today.

Variables contributing to a Mobile Application success

Posted on 29/10/202011/06/2021 by Tushar

Mobile apps have become a go-to for industries. Ever since apps were recognized for their abilities to boost businesses, everyone wants to go for it. If you are a well-established business with a huge budget for an app then you can easily hire an app agency and get started with your app. However, if you are a startup on a budget, you might want to tread carefully here. Mobile app development requires more than just funds. Of course, the cost factor is there but the quality of the app also determines its success. What makes an app ‘successful’? What tips to consider for making your mobile application successful? For any app to be successful, it should have amazing features.If we look at the latest apps, they are all using the latest technology in them. Technologies like AI, VR, AR, Machine Learning, etc. are being used to improve the overall app experience.

When any user has the first encounter with an app, they notice the UI of the app, features of the app and the performance of the app. This is followed by the regularity of updates and bug fixes.

We have already talked about all other factors in our previous blogs so today we will discuss what are the key features of a successful mobile application – features that should satisfy the users and their needs.

What makes a mobile application successful?

Other than the features of the app, there are some other factors that also contribute to the success of an app.

Mobile app development is like a journey that has many phases and many stages. Before the features are put in an app, some factors are considered to ensure the success of the app. Here are some points that must be considered when answering how to develop a reactive mobile app.

User-centric

When your app gets launched, who the users are going to be? Think about them and understand their characteristics. This will help you in building an app that suits a particular demographic. When the app is user-centric, it gets more active users, more engagement and more audience. User feedback is a great way to gather information about what your users need. Most successful apps use this feedback to improve their apps, making it more likable by the users.

A polished feel

An app with poor designs shows the level of effort put into making it. A great app will put efforts in the slightest feature which is what makes them great. Users are looking for visually appealing apps that solve their problems and if it’s not worth their time then they will leave it immediately.

Has a strong USP

The Unique Selling Point of a successful app is always strong. What makes the app unique is what makes it successful. See, for example, UrbanClap started providing home services like beauty salon services, repairs, etc. on their app. This was very different from any other business model. The user has options to select from various services that UrbanClap provides.

Focus on one core feature

Your app should be known for one of its strongest features. Users prefer not to use apps that are complicated so don’t focus on promoting multiple features all at the same time. What makes a mobile application successful is its ability to do one task and do it very well. The best way to focus on one feature is to find the core that drove you to build the app in the first place. That very same reason will be the driving feature of your app.

Solves a problem

A mobile application is also called a digital solution and it is because it solves a problem. With so many apps in the market, you have to see which problem is your app solving. Even the slightest of change between two apps make a difference. Suppose, an app provides parking solutions at malls but does not have a car locator feature. If you add the feature in your app, that would make the app more likable and usable.

What are the successful mobile app features?

Talking about successful mobile app features, there is a misconception that the more features an app has, the more it will be likable. But more features means more app development cost and more complications in the app.

Too many features are not what makes a successful app but its the smart combination of features that do the magic. Here are some of the best features that you can use in your app.

1. Use of latest technology

Apps using the latest technologies like data science, machine learning, AI, etc. have made their name as a successful mobile application. The truth is people are looking for more and more convenience in their mobile apps and these technologies provide that. Not only does the technology help in providing maximum user satisfaction but also helps industries in handling the business quite well. With data science technology, great models can be created that predict demand and sales for a business.

2. Augmented reality in apps

Augmented reality is one of the biggest talks of the town in the digital world. AR has seen tremendous success after being used in apps and gaming apps. Pokemon Go was the most successful example of AR being used to enhance the app gaming experience. Now many retail stores are using the AR technology to give users the benefit of trying on products virtually before buying them.

3. Cross-platform

Apps supporting multiple platforms are always appreciated. Building native apps may be costly for a startup but that’s when cross-platform comes into the picture. Cross-platform not only saves cost but also saves effort that goes into building the same app twice. Cross-platform development frameworks include angular native framework. This framework allows developers to build apps that give native feels while saving high cost.

4. Secure the app

Time and again we have said that the security of the app is crucial. Secure apps have loyal users and gather audience faster. There are many practices to make a hack-proof app and most app development companies are using them to provide a secure solution to users. E-commerce apps and any other app that includes in-app payments would need a secure payment gateway.

5. Business solutions

When an app is capable of solving problems on an industry level then that’s what makes a successful app. To be honest, solving industry level problems is what an app is built for. When a startup app is launched, it functions on a small scale and as it grows it starts solving bigger problems. So the idea of the app should be somewhat related to finding solutions for business problems. Even big enterprises go for app development because they have some issues they want to deal with.

6. Connectivity standards

The app is being built in a modern world which means it should have the connectivity features that support the modern world as well. When the app is using any sort of connection feature, be it Bluetooth or anything else, it should be able to support the technology it is being connected to.

7. Offline functionality

Having offline functionality is very trendy in the app development world. People are demanding the offline mode for apps since the connectivity issues prevail at times. Of course, there are apps that cannot do without a network connection but they still can support offline feature with the help of background downloading. There had been complaints about some e-commerce apps that didn’t show anything without a network connection. This will annoy the users since they at least should be able to browse through already loaded pages.

8. Customer support services

Recently we have seen users complain about the customer support system a lot. First of all, every app should have one customer support section since not every user is tech savvy. And this customer support should be well functioning too. Not only the design and performance but also the customer support is what makes a successful app.

9. Personalization

Users love an app they can personalize according to their need. More than 70% of app users expect the app to personalize their experience. The search results, notifications, text, themes, etc. are all ways to personalize an app according to the users’ needs. With the help of a user profile, better personalization is done as the profile stores more information about user behavior.

10. Marketing and analytics

An app is not just a digital solution but also a great marketing tool. With the help of analytics measuring tools, app owners can gather significant information about users activity on the app. This information includes what users want, what they are looking for and how they interact with different sections of the app. With this analytics, proper marketing strategies can be created for every user. Marketing and analytics are seeing a major hit in the market because of its ability to increase sales rapidly.

After-App-Launch Challenges for Mobile App Startups

Posted on 29/10/202012/06/2021 by Tushar

Mobile app industry is not new to businesses making an entrance on a semi-hourly basis, trying to gauge whether they fit in or not and all the way hoping to get a share of all the good things that the stores have to offer – Global Reach and Sky-High Revenue Chart.

But, mobile app industry is also not new to seeing new businesses come in trying their luck in the domain and leaving because of failed success.

For an app entrepreneur, there can be nothing worse than the time where after investing a very good amount of time and money all they get left with is an app that sees either low or very short lived success. And the sad truth is that it is a very common occurrence.

A huge challenge for any app based start-up entrepreneur is to search for the consistent and calm focus among the various highs and lows and finding the things to avoid after app launch. One minute they experience a great euphoria as they witness hundreds of installs instantly for they have employed all the factors that make apps successful, and the next second they feel despair that those were the only installs.

Developing a startup takes time. But ensuring that your startup isn’t the one that meets the same fate is something that you cannot leave on time. And knowing what problems faced by startups can definitely give you a head start, especially in devising post app launch strategies.

Let us give you the kick and beware you of all the challenges that your app entrepreneur can face after your app hits the market.

Challenges That Help Devise Post App Launch Strategies

1. Establishing Yourself in a Crowded Market

No matter how truly amazing your startup business idea is, there is a very minimal chance that they app idea you have is truly the one that the world has not seen or at least the mobile app market has not seen. In fact, chances are that if your startup business idea is actually the one that has never been seen before, it will be only a matter of time before the market gets crowded with it.

And for a startup working on a situation of low resources – manpower and funds – it can be one of those things to avoid after app launch an app that can keep you from establishing yourself in a crowded market place and not get lost in the crowd. The scariest part of it all is that the chance of you getting lost in the crowd are still prevalent even if follow the unwritten app ideation manifesto that the app should be developed only after understanding the users’ needs, the exact buyer persona, etc.

2. Getting a Team Together

Most often than not the team that you got associated with to develop your mobile app gets left behind once the project is complete and launched. So, once it all ends, the team that you have left is the one that you have to create.

Now, theoretically, it sounds much easier than done. In words, you have to employ the “right” people with the necessary experience to take your mobile app forward till the end of time. But, when you enter the practical grounds in a reality where what you have to offer to those “right” people is next to nothing, it all seems to fall apart. After all, if it was this easy, it would not have been one of the most thought of post app launch strategies.

Getting a team together – the most thought upon after mobile app launch strategy – that is in sync with your mobile app ideas and your vision of the business when in return all you have to offer to them is hardly anything bigger than a tag of experience is something that takes a toll on the longevity of any startup.

3. Scalability

One of the biggest mistakes that app entrepreneurs make is confusing scalability with growth. They believe that scalability, like growth is expanding the business, witnessing a time when the revenue inflows are on an all time high, etc.

When, in reality, there is a very thin but prominent line of difference between scalability and growth. While, in case of growth, you know you have to incur expenses in order to reach the next level, scalability, in its idea itself, means that you will have to work on growing your business while the expenses are kept very low and constant.

Now going by the mere definition of scalability, something that we must go through for it is one of the most important to be followed eventually tips after new app launch, there are some other issues that get stringed along. Issues like the timing of scalability and the scope of it. If you scale your business too soon or too late, you will face failure and if you scale at the right time in the wrong domain, you will face failure.

4. Marketing

The task revolving around finding an answer to how to market a startup app is not even half as glorious and a piece of cake as the many listicles on the various marketing platforms tell you.

There are A NUMBER of things you have to decide between – the right platform vs the cost effective platform – less expense vs wider reach – and the list of confusions and struggles goes on.

The answer to how to market an app successfully itself has been the cause of demise of a number of brilliant app ideas such as your in the market and it is not going to stop. In fact, the more the platforms coming up to expose your brand to the world, the greater are becoming your chances to get sidelined.

Spending to your company’s intent to create a presence in the market and not getting any results at the back of it can be very scary and the truth is, this scariness is what is keeping entrepreneurs awake every night.

5. Funding

No matter what fund scheme you have backing your mobile app project till now, chances are that once the other side of real expenses kicks in, the money would run out. In fact, half of your money would run out when looking for best app marketing strategies only. That and the fact that in the mobile industry, the new trend that we see shaping up is one where the applications that get funded are the ones that are most talked about and thus used, are together making it an utmost necessity to find investors and quick.

Now, getting investors, if anyone of you who must have tried is NOT EASY. There is always a company with a much investment wise unique idea knocking on the investor’s profile across platforms.

And then the less talked in the open issue of the investors being a little soft on established names backing an app idea. All in all, getting funded is not easy.

6. Frequent Market Changes

The tech market is on a continuous change trip. There’s no denying that. Everytime you think you are offering something truly unique, the next day industry moves on to the next big thing. Example, had you ever thought of an AR based game like Pokemon Go, which was once on everybody’s phone to get into a state where it is not even talked about anymore?

It happened though, right?

The tech market changes too much for our liking. And for you to think that you are offering something of value today and assuming that it would always remain in demand is nothing more than being naive.

The timeline of an app being IN in the market is reducing because of this very reason. There is hardly an app today that can promise survival in the market operating on the same business model.

7. Constant Update

Launching an app, as we all know, is never enough. There is always something that needs to be tweaked and removed and added. Having an app developed is that is why called a continuous process, because the work never really ends, making what to do after an app launch, an endless list

And, until and unless you are associated with an agency that is your app’s lifetime partner who helps you understand why to update your app and how, chances are that your app and its user base will ultimately succumb to non-existence because of the simple fact that it is never looked over from maintenance point of view.

Constantly maintaining your mobile app can be a very difficult and a lot more easily ignored than one would like it to be, solely because without a team, you would hardly know what is actually technically wrong with the app and thus the circle of complaining reviews would only keep growing bigger.

8. Distributed Focus

It is not new or even difficult for new app entrepreneurs to get deviated from the main app or the goal that they started the journey to achieve and why not after all, the time is too low to get stuck to one idea and keep at it, right?

While seem to be very well fitting to the idea of carpe diem, it can do more bad than good. When you lose your focus and start looking at other feature set or technology addition, even if it doesn’t quite fit with your application, you often experience an event of chaos sooner or later. You find yourself sitting with multiple projects that have been started but are not going anywhere.

Keeping a concentrated focus to at least bring it at a point of constant growth is a lot easier said than done.

Here were the mobile app startup challenges that are in so many ways the sure shot medium to your startup’s quick demise.

Which JavaScript Framework to Use: Vue.js or Angular?

Posted on 28/10/202011/06/2021 by Tushar

JavaScript frameworks are changing the scenario of the front-end development world. They are proving to have the potential to build cross-platform mobile apps with ease and better future considerations. However, not all the front-end JavaScript frameworks are enjoying the same limelight in the marketplace.

While many new frameworks like Vue and Ember have entered the market and are gaining momentum with their exceptional options, frameworks like jQuery and Aurelia are losing their charm in the JavaScript world. They are struggling with getting the attention of the mobile app developers – a mandate for remaining in the development world.

In such a scenario where JavaScript frameworks are losing the market at a considerably higher pace than they enter into the market, keeping yourself abreast with what are the best JavaScript frameworks in 2019 can act as a helping hand in curating a profitable future in the marketplace. And when talking about the JavaScript frameworks to consider in 2019, looking at the two popular frameworks, Angular and Vue, and seeing how to choose the right option among them can be worthwhile.

Taking the same thought forward, we will have a brief look of both the JavaScript frameworks and look into Vue.js vs Angular comparison in this article.

So, here we begin with the first section, i.e, the brief introduction of Angular and Vue.

A Basic Overview of Angular and Vue.js

Backed by Google, Angular is an open-source framework considered for building dynamic websites and applications. The framework falls under the category of MEAN stack and is supportable with a wide range of code editors. Its latest version is Angular 8, which introduced various exciting features in the development environment, such as differential loading, dynamic import for lazy routes, CLI workflow improvements, support for Node 10, and support for TypeScript 3.4.

Whereas, the answer to what is Vue is that it is an open-source framework created by Evan You for tackling the challenges associated with Angular and React JS frameworks. The framework is highly recognised in the market for developing a simple page web application. Its latest version is Vue 2.6 which has come up with features and update that adds to its popularity in the market, such as the introduction of Slots, Async error handling, template compile warnings with source information, dynamic directive arguments, Explicit creation of standalone reactive objects, and more.

Both these JavaScript application frameworks are loved by various reputed brands for reaping higher profits of the mobile market, including:-

While there can be various reasons behind why these brands have adopted Vue.js 2.6 vs Angular 8, a few of them are stated below:-

Benefits of Considering Angular Development Framework

Some of the pros of Angular that proves it to be the right JS framework for your app needs are:-

Server-Side Rendering

Angular JS framework offers better Server-Side Rendering (SSR) features that improve the page speed on the client side. This makes the JS framework more SEO-friendly.

Separation of Concerns

Angular follows the MVC model, which makes it good for separation of concerns and cleaner faster development.

Deep Linking Module

The framework provides developers with an extensive linking module for single page app development that assists in understanding of how Ajax works and introducing its advantages into your app project.

Tools and Filters

As stated earlier, Angular 8 comes up with various features, tools, and filters that makes development environment better and faster. Some of these features are lazy loading, virtual scrolling, preview of Ivy, support for Node 10, and more.

Testing and Maintenance

The Angular IO framework comes with advanced refactoring and debugging options that aid developers in the testing and maintenance process. Besides, it renders the opportunity to test the complete project with a single testing tool like Jasmine, Karma and Protractor. This cut down the hassle of developers and ensure highly-effective results.

Update Scope with CLI

As we have already seen in our article React vs Angular covered a few months ago, Angular CLI is easy to install and use. It also serves mobility experts with simpler commands and effective testing tools and is supported by several engineers and platforms that make it possible to update all the app components – including those having dependency on third-party libraries and APIs.

While these are the advantages of Angular that supports the idea of choosing it for front-end development, it’s good to have a glance at the benefits of Vue to determine what to consider in Vue.js vs Angular to do justice to your app needs.

Advantages of Going with Vue.js

Vue.js is emerging out as one of the most popular front-end JavaScript frameworks to rely upon for your application development needs, with benefits like:-

Memory Consumption

One of the pros of Vue.js development is that the app developed can be as light as 18Kb after zipping. This makes it the first choice to target the user base demanding for low memory consumption with impressive features availability.

Ease of Learning

Vue CLI comes under the category of most popular JavaScript frameworks in 2019. Its CLI is too basic when compared to other frameworks including Angular. Besides, it has an extensive and updated documentation. All these reasons make it the first choice of all those who are or wish to enter the development arena.

Readability

Being written in JavaScript and having the property of clean codes, this framework makes it easier for anyone to read and understand the code to take the app development process further.

Download Speed

Since the app size is minimal, the Vue.js – based application is faster to download and employ.

Integration Scope

As specified earlier in our Vue.js vs Reactjs article that was covered last year, Vue.js facilitates a simpler and easier integration process. This makes it developers’ favorite to build both single page application from scratch and integrate high-end components into an existing one.

Server-Side Rendering

Another factor that counts under the benefits of Vue.js is that it also offers option of Server-side rendering. This improves the speed of the working of pages on the client end, which eventually result in better user experience.

Now as we have grasped the basics of both, let’s jump directly into the JavaScript frameworks comparison part so that you could select the optimal framework for your business needs. In short, let’s take a turn towards Vue.js vs Angular.

Vue.js vs Angular: Factors to Determine the Right Development Option

1. Popularity

As per the 2018 State of JavaScript survey, the percentage of people who have never heard of Vue has reduced from 5% to 1% in just a year. This signifies that Vue.js popularity is growing.

But as disclosed by GitHub, while Vue is getting higher stars and forks, it is lagging behind in terms of the number of commits and contributors. This makes it tough to say which framework is better in terms of popularity – Vue.js vs Angular – Angular vs Vue.js.

2. Learning Curve

To develop an application with Angular frontend development framework, you need to get expertise at concepts like TypeScript and MVC. But, this is not in the case of Vue.

Vue.js framework offers inbuilt app templates and higher customization which makes it easier than Angular and React. Besides, Vue.js – being designed by blending Angular and React – makes it easier to bring Angular or React-based mobility solution on Vue platform.

3. Architecture

Another factor that influences the decision in JS framework comparison is architecture. While Angular implements MVC (Model-View-Controller) and MVVM (Model-View-ViewModel) for creating dynamic websites and web applications, Vue primarily focuses only on the ViewModel and shows limited data. This makes Vue.js become inferior to Angular in the development world.

This makes Angular win the title of Angular vs Vue.js battle.

4. Complexity

Since Vue.js has been developed much later than various other JS frameworks including React and Angular JS (the earlier version of Angular), it is much simpler than Angular in terms of design and API.

In other words, Angular comes with a much higher complexity than Vue.js in the development arena.

5. Scalability

When you look at scalability as the deciding factor in Angular vs Vue, the former leads the competition. This is because Angular has a proper modular development structure while Vue.js employs template-based syntax, which reduces the reusability of code in large-size apps.

6. TypeScript Support

Angular is highly integrated with TypeScript – the upgraded version of JavaScript. It is not possible to code in Angular ecosystem without Typescript. Whereas, when talking about Vue.js, JavaScript is considered for writing codes. But, it also provides Vue.js developers with official typings and official decorator to easily collaborate TypeScript features into Vue development environment.

7. App Size and Loading Time

Though the recent Angular versions have traits like AOT compilation and tree-shaking which reduces the app size to a considerable rate, an Angular-based app is still not as lighter as the one developed using Vue framework. And since loading time depends heavily on app size, Vue.js mobile app ensures faster loading.

Thus, the winner of Vue.js vs Angular battle is the former.

8. Flexibility

The next factor that holds the key to choosing the best JS frameworks between Vue.js and Angular is flexibility.

Vue.js, when compared to Angular, is less opinionated and provides developers with an official support for a wide range of build systems with no constraint upon the app structure. This indicates that Vue.js is a better option over Angular in terms of freedom and flexibility.

9. App Performance

In web and mobile app development, the performance level is directly associated with DOM (Document Object Model). While Angular uses real DOM in which the complete web/app page is rendered even on changing a single component, Vue.js works with Virtual DOM in which changes are reflected on the real DOM only on those components that are modified. This approach accelerates the app performance, making Vue.js a winner over Angular in the front-end JavaScript frameworks market.

10. Data Binding

Just like React, Vue.js also relies upon the concept of one-way data binding in which the UI elements cannot be altered before changing the model state. Whereas, Angular employs two-way binding approach in which model state changes when UI element is changed and vice-versa.

While two-way binding seems an easier method, it lags behind Vue.js’s one-way data binding approach in terms of making faster data flow and creating non-trivial apps in less time.

11. Ease of Deployment

Earlier it was required to focus on writing a “good” Angular application to reap the perks of lazy loading, Ahead-of-Time compilation (AoT), module system and other related features. But, the Angular 8 version has come up with changes that revolutionized the whole scenario. The Angular update introduced options like differential loading, CLI workflow improvements, dynamic import for lazy routes, and more which added ease to the deployment process.

Whereas, in the case of Vue.js, you can either import anything into your app environment or build a complex local setup (created using Vue CLI) which regulates the code optimizations. You can employ lazy loading of components and even pre-compile the templates already available on Vue.js.

12. Testing

When taking testing as the prime factor, Angular is a better choice over Vue.js. It has a great testing mechanism and offers multiple tools like Jasmine and Karma that test the complete development code individually. Whereas, Vue.js lacks the right testing guidelines making it tough for developers to deliver a bug-free application.

13. Mobility Solutions

Angular is a web-based app framework considered for creating real-time apps like instant messaging or chat applications. Whereas, Vue.js is suitable for designing lightweight single page web applications with an easy interface.

14. Community Support

Vue.js, unlike Angular which is backed by Google, is driven wholly by an open-source community. Because of this, it lags behind Angular and other JS frameworks in terms of the number of commits and contributors despite having a higher number of watchers, stars and forks on GitHub. Besides, the migration helper tool of Vue.js is not effective for large-scale application due to the absence of a roadmap that concentrates upon versioning and their plans. All these factors indicate that Angular is a winner over Vue.js in terms of community support.

Though the aforementioned factors will help in deciding the right option and leverage maximum advantages, it’s good to look into which JS framework is best for which situation – Vue.js vs Angular.

When to Consider Angular for Your App Project

You are developing a large, dynamic and complex app project.
You want a real-time application like Instant messaging and Chat app.
You require easy and reliable scalability.
You have time to learn TypeScript before the project begins.
You are fond of Object-oriented programming.

When to Pick Vue.js for App Development

You are developing a lightweight and single-page app.
You need high speed and performance.
Your app project scope is on the small side.
You want an earlier entry to the market.
You are fond of clear code.

With this, we have now reached the end of this article. We have looked into the factors that can help in deciding the right JavaScript framework among Vue.js vs Angular for your application development needs and the situations you can relate to. But, if you still can’t decide what to choose for your app needs and how to proceed further, consult with our app development experts.

Our team, with their years of experience in app development for different business verticals and needs, will guide you in considering the right factors and thus, launching a profitable mobility solution in the market.

What Happens When Blockchain and AI Collide?

Posted on 27/10/202011/06/2021 by Tushar

Blockchain technology is one of the driving forces in the world of innovation. It has revolutionized various industries, including Healthcare, Supply chain, Mobile app, Retail, Real Estate, and Finance by adding a layer of security and transparency into their processes. And on the way, it has become one of the most loved technologies by Entrepreneurs.

Artificial Intelligence has also made a similar impression on the business world. The technology, in the form of Chatbot, has revamped the traditional businesses and upgraded the customer experience. It has established itself as a core part of every business – be it finance, travel, retail, healthcare, real estate, or mobile apps.

Both Blockchain and AI have set the foundation of a new business era in one way or the other. But have you ever wondered what will happen when the two technologies will converge? Will their coexistence fit into the industry world? Will they improve the economy or make it worse?

Before we dig deeper into how the fusion of two technologies will appear and how it will change the face of businesses, let’s have a quick glance at what importance does Blockchain and AI holds in the present market.

AI and Blockchain – A Brief Introduction

Artificial Intelligence is the technology that makes machines smart enough to mimic human intelligence and perform tasks on their own. The technology, with its impressive features, has brought a paradigm shift in the business world – making everyone understand why investing in Artificial Intelligence is the need of the hour.

The technology is expected to continue making a major impact on the business market as shown by the following statistics:-

The global market for Artificial Intelligence will be of worth $190 billion by 2025.
By 2019, 40% of digital transformations will be done via AI.
AI-enabled voice assistants will hit more than 4 billion devices across the globe by this year.
Companies relying on AI data will take $1.2 trillion a year from non-insight driven firms by the year 2020.

Blockchain, in layman language, is a distributed ledger that stores all the transactions in nodes in a transparent and secure manner. The technology, with its exciting characteristics, has disrupted the business world in numerous ways and made everyone interested in going through this digestible guide to Blockchain app development.

Blockchain has also demonstrated a wider future scope as depicted from the statistics:-

According to IDC, $11.7B will be spent on Blockchain by the year 2022, with a compounding annual growth of 73.2%.
69% of banks across the globe are experimenting, and around 90% of North American Banks and European banks are investing in Blockchain development solutions to make their processes seamless, secure and transparents.
Banks and Finance firms are predicted to save around $8-12 B annually by embracing Blockchain powered decentralized finance solutions.

While we have covered the basics of AI and Blockchain, let us bring Big Data in the mix too, to gain a better understanding of the relationship of the two disruptive technologies.

So, here we go.

The Trifecta Factor: AI, Big Data and Blockchain

Big Data prepares the ground for the advancement of both AI and Blockchain. It empowers businesses and blockchain app developers to accumulate a heap of data into structured components.

This data is further employed by AI-powered machines and applications to understand the user behavior and deliver personalized customer experience. Whereas, Blockchain relies on Big Data to get the analyzed data that can be stored in its distributed ledger and made accessible to people, depending on if it is on a public or private network.

With this, we have taken a quick recap of the basics of the disruptive technologies, let’s jump directly to how they complement each other – beginning with impact of AI on Blockchain industry.

How AI Can Change Blockchain System?

Though Blockchain has proven to be the finest technology in the marketplace to invest in, it also has some limitations. The answer to how to combine AI and blockchain will lead Artificial Intelligence in the scenario to emerge out as the right solution to make Blockchain a perfect evolution in the following ways:-

1. Better data management

Currently, Blockchain relies on hashing algorithms for data mining. These algorithms work with a ‘brute force’ approach where the algorithm strives to find every possible combination of characters until the one that goes with the verification process is found. This complicates the whole process and demands higher efforts.

This feature of artificial intelligence can give an escape from this approach by providing a more intelligent approach which makes the data management process seamless.

2. Improved energy consumption

By improving the data mining system, Artificial Intelligence for Blockchain can help with streamlining the whole process. This will eventually help in cutting down the number of efforts and time invested in mining the data in the Blockchain sphere.

3. More scalability

As the Blockchain scaling problem explained by Cointelegraph, the size of Blockchain is growing at a substantial pace of 1MB for every 10 minutes – with existing data being somewhere around 85vMB. But, there’s no effective method currently in practice to deal with data optimization and elimination processes.

Artificial Intelligence, in this scenario, can help by introducing an advanced decentralized learning system or a new data sharing technique that makes the system more efficient and open new ways for Entrepreneurs to look into Blockchain for startups and Enterprises.

4. Enhanced efficiency

The speed and effectiveness of performing a P2P transaction in a Blockchain system costs around $600 million a year. And one of the reasons behind is that each node executes the same task on its own copy of data so as to be the first one to come up with a solution.

AI can improve this situation by providing an intelligent system that looks into which node is going to deliver the solution at the earliest and informing other nodes to shut down their efforts. This will eventually cut down the cost involved as well as upgrade the efficiency of the whole system.

5. Higher security

Though Blockchain is known for its unbeatable security characteristics, the applications designed using the technology are not so secure. This is another sphere where AI can prove to be a requisite addition.

Artificial Intelligence can integrate natural language processing, image recognition, and multi-dimensional real-time data transformation capabilities into Blockchain peer-to-peer linking. This avails data miners with an option to turn a large-scale system into several micro-economic environments and optimize data transactions in a secure and effective manner. Above all, it adds flexibility to the process with the help of Machine learning intelligence.

6. New data gates

In the coming years, all the data will be stored on a Blockchain and the organizations will tend to directly buy them from the data holders. In a scenario like this, AI will help with providing an intelligent method of tracking data usage, granting access, and other such tasks. They will act as data gates from where the whole Blockchain data flow will be maintained.

Now, while these are some of the ways Artificial Intelligence can improve the Blockchain system, let’s head towards how blockchain can change AI world.

How Blockchain can Transform the AI World?

The technology behind Bitcoins and other cryptocurrencies will also bring major changes into the Artificial Intelligence ecosystem in the following ways:-

1. Better transactions

Blockchain, with the help of Smart contracts and Consensus models, ensure that all the app data, customer details and that of financial transactions are immutable, publicly accessible and recorded in real-time. This guarantees data authenticity and accuracy, and eradicate the need for involving intermediaries, which eventually results in faster, secure and fair transactions.

2. High-Quality data

By providing real-time patient data access, AI is transforming healthcare and various other business verticals. But, one challenge the AI-enabled apps and software are facing is that they have limited access to data. They often could not access data that is governed by some other entity. Besides, they find hard to look into data authentication. An outcome of which is low-quality data is considered many times to predict the results.

Blockchain, in this situation, provides a heap of data which is not owned by a single entity, is immutable and accessible to all. It also empowers the implementation of certain rules, data and analytics into compliance in a sequential and secure manner with the help of Smart contracts. This, as a whole, helps to gain high-quality data in real-time without compromising on data privacy and security compliances.

3. Decentralized intelligence

As we covered in the last point, the existing AI-powered business models faces various issues due to centralization of data. This makes it difficult for an AI system to render the most accurate decisions.

Blockchain, in this context, can enable frictionless access to information that is shared and authenticated by all the stakeholders involved in the network. Besides, the consensus algorithm can ensure that the data written in the blockchain are not limited to any particular scenario and do not lose their credibility. Once it is proved, the AI system can go for a comprehensive study of the data, its behavior, study pattern, and much more to unveil the information never noticed before. These insights can further be used by deep learning algorithms to derive factually accurate decisions and make better predictions for the end customers.

4. Lower market entry barriers

Apps and software designed using Artificial Intelligence suffer from various market barriers due to lack of authentication, involvement of intermediaries, risk of inaccuracy, monopoly ownership on data, etc. Convergence of AI with Blockchain technology can lower down the ownership of a single entity, eliminate intermediary, and assure that the data is secure, accurate and authenticated by the stakeholders involved. In this way, it paves a way to enter the market at the earliest and in a profitable manner.

5. Greater transparency

Blockchain technology features will add transparency to the Artificial Intelligence system. It posts all the detailed involved in making a decision by AI machine on a blockchain, which is accessible in real-time. Whenever a decision goes wrong, the businesses can look into the blockchain to inspect what is the root cause of the failure or issues encountered and plan for a better strategy.

6. Improved artificial trust

AI is bringing a major impact on businesses, but it is still facing major challenges in terms of trustability. Blockchain, in this scenario, will ensure that a publicly accessible yet immutable public registry is maintained that will contain your data and related models in the form of a cryptographic digital signature. Every user can access the information authenticated and verified by smart contracts and consensus models in real-time. This, altogether, will eliminate the need for introducing intermediaries and eventually, upgrade the trustability into the AI ecosystem.

With this, we have seen the impact of AI on Blockchain and vice-versa. So let’s look into the next main part of the article, i.e, what are the advantages of the convergence of the technologies.

Benefits of Co-evolution of the Two Technologies

Artificial Intelligence and Blockchain, when treated as a single entity, will resolve various challenges and come up with a myriad of new opportunities. Some of these possibilities are:-

1. Better decision making

The co-evolution of AI and Blockchain technology will also improve the decision-making process. On one side, AI algorithms will help to detect the frauds and risks associated with any transaction or app, on the other side Blockchain will assist in improving the accuracy of the data used for fraud prediction by AI algorithms with its simple and secure data auditing process.

2. Secured personalized experiences

The AI and Blockchain convergence will also enhance the personalized experience delivered to the customers. While AI will continue to work with highly sensitive personal data, Blockchain will ensure that the data remains immutable and secure using the best cryptography encryption technique. This will prevent the circumstances when AI fails to serve customers with the right personalized experience due to data violation done by data intruders or others.

In other words, Blockchain will offer security with encryption, while AI will provide more privacy to the end users in terms of their experience on platforms like Netflix and Amazon using the Blockchain-secured data.

3. Higher trustability

Merging the two technologies will empower users to look into what and how their sensitive data is stored, managed, and employed without compromising on the privacy and security front. It will help them to audit every single step into the decision-making process, which will boost public trust.

4. Increased accessibility

Blockchain and AI together will cut down the hassle associated with payment methods. While Blockchain-based cryptocurrencies will put the currency barrier to end and foster international trading, AI will improve the operational efficiency of the process, ensure higher security, and reduce the cost associated.

5. New business models

Another benefit of dual technologies is the introduction of newer business models. The Blockchain will provide frictionless access to the information of the complete business ecosystem, with all the stakeholders contributing immutable data without worrying about the ownership of the network. This will provide an AI system with the opportunity to get deeper insights from the patterns, behaviors and other factors related to the working of a business. And thus, deliver with more factually accurate decisions, or better say, newer business models.

6. Improved smart contracts

Smart contracts, as explained in our Smart Contract guide, are offering various perks like higher speed, minimum to zero disputes, improved data storage, etc. to the business world. But, their use is confined due to the sophistication of the program. AI, by integrating with Blockchain, will make it possible for smart contracts to encode and validate complex commercial relationships on a blockchain. Thus, improved smart contracts will come into existence. Besides, the self-executing contracts will provide different levels of quality based on the price changes managed by AI-based system.

7. Data monetization

Another advancement that may be feasible by joining the two technologies is the approval of information. Monetizing gathered information is a big revenue for big organizations, like Facebook and Google. Having others choose how information is sold to make profits for organizations, shows that information is being weaponized against us.

For AI algorithms to learn and develop, AI organizations will be needed to purchase information directly from its makers, through data centers. This will make the entire technique a way more honest strategy than it is in today’s time, without tech giants misusing its users. Such data centers will additionally open AI for more small corporations. Creating and feeding AI is unrealistically expensive for organizations that don’t generate their insight.

8. Smart computing power

If you somehow happened to work a blockchain, with all its encrypted information on a laptop, then you’d like a massive amount of process power. The hashing algorithms used to mine Bitcoin blocks, for instance, take a “brute force” approach – which consists of efficiently systematically identifying all potential candidates for the solution and checking whether every candidate fulfills the problem’s statement before confirming a dealing. Imagine an AI based algorithm, which could practically polish its abilities in real-time if it was provided with appropriate training data.

With this now attended to, it’s time to dive deeper into the concept and determine what will be the impact of technology on your business.

Impact of AI-Blockchain Convergence on Industries

The applications of Blockchain and AI combination are almost similar in all the businesses. But, to ease the process, let’s check the impact of AI-Blockchain collaboration on all the industries individually.

1. Healthcare

Both Artificial Intelligence and Blockchain technology in Healthcare industry are offering new opportunities for both patients and healthcare service providers at their independent level. But when it comes to work altogether, the healthcare organizations and patients will experience the next level of services.

Intersection of blockchain and AI in Healthcare will offer the opportunity to safeguard the medical records against cyber attacks as well as access the data in a decentralized layer and give people ownership of their data, eliminate the monopolistics power of the top tech giants like Google and Apple, and empower patients to share their data with anyone on their own terms and receive personalized responses.

2. Retail

Merging AI with blockchain technologies will double the impact of AI in Retail business. It will empower the retailers to save the insights of their customers in immutable blocks and record the whole process so as to determine what factors were involved, if their marketing plan fails. Besides, it will enhance the payment process and eradicate the risk of frauds.

3. Supply chain

Benefits of combining blockchain and AI will result into an all new world. The technologies, as a single unit, will help to optimize supply chain in a far secure and effective manner as well as offer better insights into what should go in the first place. This, in turn, will enhance the experience of everyone involved and result in higher business profits.

4. Finance

Integrating Blockchain with AI will also streamline the processes in Finance sector. While Blockchain will build trust into the industry in the form of Smart Contracts, AI will cut down the dependency on humans to understand human emotions and predicting the next step to be taken, which will eventually enhance the automation and performance level.

5. Government

Blockchain and AI merge paths together to revamp the definition of democracy. The technologies will transfer the control over data from big group of people to the whole public, while maintaining the security and quality of data.

Besides, the AI and Blockchain technologies will aid in tracing e-voting procedures and making them accessible to all the citizens in real-time.

6. Mobile applications

Basically the combination of AI and blockchain can increase the efficiency and the reaction time. For example, there is a payment to be made. Thus, blockchain will make the payment channel smooth and transparent, consequently improving the speed. Simultaneously, AI will characterize which gateway should be utilized, and how the client intends to finish the payment. This way both the technologies will accelerate the payment page, hence expanding the checkout experience.

Use Cases of the AI-Blockchain Convergence

Some of the companies that have invested in the combination of blockchain and AI projects to enhance their existing processes are:-

1. Engima

Enigma is serving with a data marketplace that empowers secure off-chain computation. This marketplace is designed with an aim to let companies share data that users can subscribe to and obtain via smart contracts.

2. Numerai

Numerai supplies crowdsource machine learning issues to data scientists and empower them to record their results into an AI-meta model for a short/long period of time and bet on the effectiveness of their proposed output/model. Once the turn period is over, they can check whose result is nearly correct and share the earning based on the terms and conditions pre-decided.

3. SingularityNET

SingularityNET collaborates the use of AI in Blockchain to develop a decentralized open market for Artificial Intelligence where anyone can monetize AI. That implies anyone can buy and sell AI algorithms at a larger scale, and thus improve its capabilities. One of the popular use cases of SingularityNET is Sophia.

4. Computable labs

Computable Labs is creating new Internet infrastructure for AI to get democratize access to data and algorithms and is striving to supply a Token Curated Registry (TCR) that act as a hub for buying/selling of data.

5. Ocean protocol

Another use case of AI-Blockchain coevolution is Ocean Protocol. It is an ecosystem for data sharing and monetization that offers a tokenized service layer with an aim to provide safe, transparent and secure access to data, especially to AI-enabled entities.

6. Synapse AI

Synapse is employing the AI Blockchain convergence to build a decentralized data and intelligence marketplace for trainers, researchers, processors, and contracts that can be approached in real-time programmatically.

As seen in the above Blockchain and AI use cases, the idea of integrating these technologies is attracting a vast number of entrepreneurs and venture capitalists. However, the process of combining the two technologies is not as easy as it seems. There are various challenges associated with the convergence of Artificial Intelligence and Blockchain, about which we will cover in the next section.

7. Hanson robotics

World popular robot Sophia, created by Hanson Robotics, is taking machine intelligence to another level. Sophia has been wired to physically manage data and decide her reactions and responses accordingly. She utilizes various AI modules to take her activities keenly.

8. Namahe AI – supply chain

Aiming to acquire transparency and connect the different components of significant value chains, Namahe AI monitors the inventory and supply chain process in real time and reports glitches, delays and fakes in the framework and highlights such information so that professionals can review it. It leaves less scope for any misuse. Namahe AI will additionally send machine learning that will permit AI to predict future business and irregularities.

Challenges Associated with the Integration of Blockchain and AI

When talking about integrating Blockchain and AI technologies, various challenges come into play, such as:-

Blockchain technology is decentralized and its nodes are heterogeneous in nature. Because of this, if Blockchain is public and open-sourced, it will be difficult for AI outputs to come at a single point.
The two technologies are poles apart and the concept of combining the two is still new. Because of this, a huge amount of time and money is required for exploring AI and Blockchain and look into similar grounds.
Another challenge related to Blockchain integration with AI is Security. Blockchain is a publicly distributed, decentralized and securely encrypted database that serves AI with unlimited and reliable information. The technology is based on cryptography algorithms which make stealing of data a daunting task. But, in order to make AI make changes into the secured data and drive better predictions, it is crucial to decrypt the files first, which results in data hacking.
The ecosystem implementing the convergence of the two technologies demand a higher computing power. For example, a single search on Google search engine will take around a trillion times more time to ensure security and progressiveness. This makes it tough to maintain the speed into the process.

So, here were some of the challenges that prevent companies to leverage the benefits of blending AI and Blockchain together. While you can discuss them with our Blockchain consultants via this simple contact form, let’s head towards what are the future holds for the collaboration of the two technologies.

What Future Beholds?

If you consider Artificial Intelligence and Blockchain individually, both are proving to have a brighter future. On one side, the AI software market is expected to reach %59.8 billion by 2025, while on the other side, the global market for Blockchain is predicted to be worth $3 trillion by 2024.

But when talking about the convergence of Blockchain and AI, the concept of combining the technologies is still in its nascent phase. The collaboration of these technologies through AI development company and blockchain development companies has gained a fair share, but in the experimental phase only, which implies we still have to wait for a while to understand what opportunities the integration offers and how to embrace them.

With our global platform of AI development services in USA, Asia and other countries, we assist our customers and clients to leverage the latest technology to the utmost and provide better ROI for your business.

How Do We Assist Our Clients in Picking a Mobile App Name?

Posted on 27/10/202012/06/2021 by Tushar

There is a very famous saying in the marketing world that the first thing that subconsciously connects your brand to the customers is your business name.

And now with the world moving to mobile, the saying that once majorly revolved around brick and mortar business has moved to the mobile domain as well – making it completely unignorable for mobile app entrepreneurs to not pay attention to their Mobile App name.

Now the importance of giving a lot of time in deciding how to name an app was as true some two-three years back as it is today – something that made us curate an article around tips for naming your mobile application, two years back.

But with the changing time, there are a few things like example – Camel Case – that has come into prominence. Something that has made us relook at the whole mobile app naming process yet again.

Only this time, we are looking at it from a different and more personal level – How we help our partners know the steps to find an app name.

While on the journey of finding how to name an app, it does help to know what name type, word, and character count are working in the industry, let us nonetheless share the tips that we share and operate on when trying to finalize a mobile app name for our clients.

But before we move on to the tips that might help you name your mobile application better, let us first touch the basics with what all things you need to keep into consideration when starting with the brainstorming session of how to come up with the right name for your app.

A look back at the factors to be considered when answering how to name your app

A. Aim for Zero Confusion

If you don’t want what happened in the Surf Excel row where a user accidentally tweeted a backlash on MS Excel’s Twitter thinking it’s Surf Excel, it would be better to stay away from keeping names that sound too similar to other apps or brand’s name. In fact, when you try to find the answer to how famous app names were created, there is a high probability that you will come across to the point that they didn’t copy. While both Play Store and App Store are pretty slow and ignorant when it comes to verifying the similarity in names, it is only right to not take a shortcut and take advantage of the name of famous brands by piling on to their brand image.

B. Create Familiarity

In case yours is a case of an existing chain of business, with one business going mobile, it is recommended that you aim for creating a sense of familiarity. So, for you the ideas to choose the right name for the app should help you ensure that there is some familiarity in the name of your app and your parent company, simply to present your app as an extension of the brand. When we talk about familiarity, there is one other way to look at it – seeing that the app name is the best representation of the app’s aim. So, look into both the points when looking to create familiarity.

C. Understand the Stores’ Difference

When finding the answer to How to Name an App, it helps to understand the difference between the required characters limit accepted by the App Store and Play Store. While both the stores come with a character limit of 50 characters, an optimal amount in case of App Store is 23 character while in case of Play Store is 30 characters. Knowing the scope of innovation you can work around helps in leveling your field of search for the right app name brainstorming ideas.

D. Global Appeal

One of the most important things that brands generally ignore when deciding on the apps’ name is looking at it from a global perspective. Assuming that your business will not be restricted to any one geographical location, it helps to go with a name that when translates to another language is something that is culturally appropriate in the geographical location.

Well, here were the four most commonly ignored but must consider factors that you must, at all cost attend to, at the end of the day when you pick a name for an app. Now with that attended to, let us now look at how we go about naming the application for our clients’ apps.

How Do We answer How to Name an App?

A. Look at the Top Apps in the Category

We start by looking at the top apps in the category in which our clients’ app would function. The aim of this is to get the idea of what elements are the competitors choosing – is it emotions of the users they are after or are they ensuring that the app category name is mentioned somewhere when they choose an app name? Doing this gives us a head start in terms of what line we should also brainstorm in.

B. Easy to Pronounce

The second thing that we look after when deciding on how to name an app is if it is easy for the world to pronounce, especially for the user demographic who would be interacting with the application. What happens is that sometimes brands use a foreign word like suppose French or Japanese (commonly) to name their application.But, they forget a crucial thing that the internet is filled with questions asking how to pronounce French, Italian, or Japanese words – meaning, not a lot of people understand the right pronunciation. And, in the fear of being seen as a noob, they refrain from taking it altogether.

C. Talks About the Main App’s Feature

In line with the relevancy factor that we discussed above, we try to ensure that the app’s name is in line with the functionality that the application comes with – as much as possible when looking to answer the question of how to pick the perfect app name for you.After all, keeping the users confused as to what the application does, while seems like a titillating idea can backfire real quick, knowing that the patience of users who are given with n number of options is very low. So, like WhatsApp which has the word App in it or even Candy Crush, the name that tells that the users would have to crush candies, we try to include the features of our clients’ app in the name as well.

D. A Name that Users Search

Ever since we have gotten our hands on the statistics that more than half of the searches happen out of the Play and App Store, we have been taking advantage of the occurrence that people search for applications on the SERPs and then on the stores. One way we achieve that is through search engine traffic suggestions. Our team of SEO experts looks at the terms that people are using to search for the category your app is looking to master and then work it around in a way that it is present in the application’s name.

E. Match With a Domain Name

One thing that is easily missable by you as an entrepreneur is you not thinking beyond the naming your next app or startup. You might forget that mobile apps, most often than not, comes with the plan of expansion into a website as well. Now, imagine you have got a brilliant name that is just perfect and your prospective users are also in love with it but when you search it online, you find that it is already taken by a website online. Disappointing, isn’t it? Well, that is why we make sure that the name we are searching for the application is available in the website domain world as well.

F. Mix Words

Mixing words and then showing them in camel case is not just something that WhatsApp loves but we do too. Along with being an extremely fun thing to do, mixing two words together to form single flow word that describes not just the essence of the app but also the creative side of the application – can come in very handy to show a brand image as well.

So here were the six approaches that we have followed in over 70+ applications that we have named for our clients across different industries.

But after everything said and done, the crux of the matter when it comes to the Tips on How to Choose a Successful Name for Your App lies in two things – A. The name should be culturally appropriate and easy to remember, pronounce and B. No matter how well you name your app or how much time you put behind it, it is equally important to make sure that the experience you give to the users the moment they enter the app is something that is very similar to the emotion that they felt when they read the name – pure bliss.

Both the things, while being equally challenging are also the things that we are prepared to help you with. So, get in touch with our team of mobile app developers and marketers today.

Funding a Mobile App Startup

Posted on 26/10/202011/06/2021 by Tushar

There comes a time in the life of every individual with an entrepreneur-streak when they think of an app idea they truly believe in. But if you are anything like the majority of those dreamers, chances are you are sharing their state as well – lack of funds to convert the mobile app startup idea into a digital product.

A ray of hope, however, for every app entrepreneur with restricted funds is to get investors’ interest. An optimistic misconception among the would-be-entrepreneurs is that investors will automatically invest in a great app idea. If only getting app funding was that simple.

Or is it?

Let us walk you through the four most important things on how to raise money for mobile app startup.

How Much Funding Should I Raise?

How Do I Prepare My App to Become a Fund-Magnet?

How Do I Find Investors For My Mobile App?

What Are The Different Funding Options Available to Me?

FAQs on How to Find Funding For Your Mobile App Startup

How Much Funding Should I Raise?

Before you start making a list of prospective investors or binge-watching Shark Tank, decide the funding you actually need for your app. A miscalculation can be a double-edged sword. If you get less funding, it’d bring you back to the square one position post-funding and if you get more funds than planned, it can still be your loss.

The more funds you raise, the more you give away your company at the initial stage of the business. This can hamper your owner’s share and rights once your app becomes a brand. A good starting point of accurate estimation can be to know the average mobile app development cost.

When planning to raise initial capital for your app, you should ask yourself three questions to determine the funds you’d require:

How much money will I need to build my app?
How much money will I need to get traction?
How much will I need for post-launch services?

These questions will give you an estimate of how much effort you will have to put behind raising money for mobile app startup. Generally, the maximum amount goes into funding for mobile app development and the rest will go into the other two questions.

Even if you are partially funding your app from your savings or getting funded by family and friends, you should have an estimate of the fund needed. This will not only help you keep proper track of funds but also will help plan the app expansion.

Once you have estimated the funding you’d require, the next step is to get on the preparatory stage.

How Do I Prepare My App to Become a Fund-Magnet?

Solidify the app idea

Why would even one of the many mobile app investors fund your app if the idea isn’t validated or have the backing of a community need? This is the most asked question when getting funding for an app. To answer this accurately, even a seemingly profitable idea should work on the following factors:

Finding a problem that the app solves

A majority of the apps in the market don’t solve a real problem. Although it works great for gaming or video creation apps, the chances of them getting overshadowed are massive. Unless and until your app is solving a problem that no one has even thought about, it’s going to be tough to sustain.

Build an MVP.

The next part of solidifying an app idea is to build an MVP. A Minimum Viable Product will ensure that your idea actually works and solves the real problem. It is an app version built with key features with an intent to help you raise money. The added benefit of the MVP is that it can gather you constructive feedback which can be used to make improvements in the final product.

Confirm your app’s value.

The last stage of validating or solidifying your app idea is setting up a charge and checking whether people are willing to pay for it. The willingness count will help you understand whether or not your app’s monetary value.

Perfect your elevator pitch

Knowing how to pitch an app idea can be of great help in your quest to get funding for an app. An elevator pitch is exactly how it sounds. It’s short, informative, and can get the attention of the app startup investors immediately. You should always dive into the pitching process with the assumption that the investors will only give you 30 seconds of their time for listening to the app idea.

Know the market

Knowing the target audience and the competition in the market will always be fruitful for you. It is very important to know the veins of the market your app will be functioning in. A market that is made up of not just your target audience but also your direct and indirect competitors, the supporting stakeholders, and even the government regulations.

How Do I Find Investors For My Mobile App?

An important part of answering where to find app startup investors lies in understanding how the investment rounds are structured.

Now when we say structured, we mean the funding rounds move in a set order. Knowing which funding round you need to poach can help answer a number of questions – where to find investors specific to your stage, whom to seek out for funds down the line, is there and if there, then what is the funding timeline? etc.

Seed Round: It is the earliest money that goes into a company, app, or idea. The seed funding mostly comes from the insiders who provide the initial startup capital for establishing the business.
Angel Round: Angel round is similar to seed round, but is usually more formal. They are often outside investors who buy common stock in the company but with more formal terms than seed investors’.
Series A: This is basically the first stage or round of large-scale venture capital funding for an app business. The Series A rounds generally bring in $2 to $10 million and get entrepreneurs the necessary capital for the business to develop its product fully and grow.
Series B, C, D, etc.: These rounds are held on the basis of the capital requirement of the company.

Now that you have gotten insights into the first part of how to raise money for an app idea, getting a list of investors should be the next thing on your agenda. There are numerous investors to get funding for an app from but not everyone is the right fit. AngelList is a website that has more than 40,000 investors but you should pick only the top 40 or so to get your app funded. Other websites to find investors for app ideas are Funded.com, Angel Investment Network.

Get referrals

There’s no harm in getting some benefit off of your network. Referrals are a great way to see investors so if you know someone who knows an investor, ask them to help you. Connecting with mediators who can refer you to some great app funding companies will be a smart move. A platform like LinkedIn is great for forming connections and asking for referrals. Once you get their attention, send in your pitch email with all the necessary details.

With this, we have seen the second part of ‘How to raise money for mobile app startup funding’, and now let’s move on to the third and final section.

After you have done your part to get mobile app development funding, it’s time to look into the different ways of raising money for startup.

What Are The Different Funding Options Available to Me?

Angel or Seed funding

Angel investors and venture capitalists are the first options that a startup app development company advises to their clients.

Angel investors do not generally ask for much business control in exchange for the money they give and that gives you more freedom. Venture capitalists, on the other hand, ask for more business control in exchange for funds. They however also provide mentorship. In the end, both Angel and Seed funding for app startups are a great way to secure funds.

Self-funding or Bootstrapping

How to raise funds for mobile apps yourself? You can become your own investor. Funding the business yourself in the initial stage will give you great benefits since you will have complete control over the business. And in cases where the apps become a success, you might not even need funding in the future. But you can always go to investment firms for loans in the later stages.

Bank loans

You can always go to banks for personal or business loans. Although you might have to keep collateral, the process of getting funds would be the fastest compared to any other option on the list. These days, governments are also being supportive of the startups’ growth, meaning you can expect more funding-assistance reforms coming in your way.

Crowdfunding platforms

Crowdfunding for mobile apps means raising money from a pool of investors where each one is offering a small sum of money. This kind of funding is usually done on crowdfunding platforms that are present online or on social media. In exchange for the contribution, you can give a reward or share of the business.

ICO & IEO

ICO and IEO funding is great for blockchain-based startups. The money is raised in the form of cryptocurrencies which makes it a little risky since such funds have an uncertain future. But this risk is hardly a concern for blockchain startups for being in the industry, they understand the pros and cons of cryptocurrencies.

This was our take on how to get app startup funding. Contact our team of startup app developers for further queries.

FAQs on How to Get Funding For Your Mobile App Startup

Q. How to raise funds for a startup?

The process of raising funds for a mobile startup is a multi-layered event. You will have to answer all these questions:

How much do I really need to fund my app?

How to get investors for an app?

What are the different ways to get funded?

On the basis of these answers, you will get several steps closer to getting funded on your mobile app idea.

Q. How to find investors for a mobile app?

There are many websites you can head out to for finding investors: AngelList, Funded.com, Angel Investment Network, etc. There are also several meetups that are held across the world for entrepreneurs and investors to meet and converse.

Q. When should I raise funds for my app idea?

According to our app developers for startups, the best stage when you should seek app funding is when you have crossed the app validation process and you have a basic understanding of what app features and technologies you have to focus on.

1. Validate Your Idea: Ideate, Pause, Rethink

2. Detail-oriented Market research

3. Choose an Ideal platform

4. Focus on Designing an Impeccable UI/UX

5. Product Development

6. Look for Raising Investment

7. Create a Strategic Marketing Plan

8. Have a Monetization Plan in Place

9. Update and Improve Your Application

10. Have an App Retention Strategy

How can small talk help in a healthcare chatbot?

How to implement small talk?

What is a Competitive Analysis in terms of Mobile App?

Why do You Need to Perform a Competitive Analysis for Your Mobile App Idea?

Let’s begin with the fun part

Step 1– Profiling current competition

Step 2– Market Analysis of an App

Competitor’s Web Presence

Competitor’s Unique Value Offering

Rankings of Competitors’ Apps

Reviews on Competitors’ Apps

Competitor’s Strengths and Weaknesses

Why build a great mobile app for your business?

Additional sales

Reduces marketing cost

Customer experience

Edge over competitors

Broader Reach

Feedback from customers

Stickiness

What are the main points to consider when developing a mobile application?

Solidify the app idea

Define your elevator pitch

Identify the target audience

Consider the app platform

App store optimization

Monetization options

App security measures

Marketing strategies for pre-launch and post-launch

What makes a mobile application successful?

User-centric

A polished feel

Has a strong USP

Focus on one core feature

Solves a problem

What are the successful mobile app features?

1. Use of latest technology

2. Augmented reality in apps

3. Cross-platform

4. Secure the app

5. Business solutions

6. Connectivity standards

7. Offline functionality

8. Customer support services

9. Personalization

10. Marketing and analytics

1. Establishing Yourself in a Crowded Market

2. Getting a Team Together

3. Scalability

4. Marketing

5. Funding

6. Frequent Market Changes

7. Constant Update

8. Distributed Focus

A Basic Overview of Angular and Vue.js

Benefits of Considering Angular Development Framework

Server-Side Rendering

Separation of Concerns

Deep Linking Module

Tools and Filters

Testing and Maintenance

Update Scope with CLI

Advantages of Going with Vue.js

Memory Consumption

Ease of Learning

Readability

Download Speed

Integration Scope

Server-Side Rendering

Vue.js vs Angular: Factors to Determine the Right Development Option