Trends Of B2B Marketing That You Need To Know

The knowledge of B2B marketing trends can assist you to keep a rhythm in the competition, not only following the greatest and latest B2B marketing trend revolutionize your business. You will be able to make more strategic decisions when you can take a step back and look at your place in the market and the trends influencing it.
12 Exciting B2B Marketing Trends You Need to Know in 2021 | Brafton

Digital marketing is continually growing as new technologies by that customers change their buying habits. It is no surprise that the COVID-19 pandemic had a big influence on internet marketing spends in 2020. B2B advertisers have more focused on reaching their target viewers through desktop formats.

Interactive virtual events and webinars saw a huge enhance in popularity. In 2020, a great change shows in almost every industry. So, in this article, let’s take a look at the trends that impacting B2B organizations these days:

Consumer Experience, First and Leading:

Your B2B marketing approach requires being customer-centric. It is one digital marketing trend that will never move. Consumer experience has played a big role in a lot of the transformative efforts developed as a consequence of the pandemic.

Brands focused more heavily on making attractive and interactive experiences with B2B buyers stuck at home. In spite of everything, inhabitants stuck at home are surrounded by distractions containing every piece of media ever created.

When people can pull up the latest theatrical movie release on their smartphones, How do you compete for somebody’s attention? Interactive elements such as polls, games, surveys, and breakout sessions assisted B2B brands to attract the attention of audience members.

More immersive digital experiences are still required to connect viewers that are already getting bored with basic webinars. Without any doubt, these trends are influenced by generational demographics.

At the moment, as much as 73% of all B2B purchasers are millennials, so the above consumer-experience potentials are naturally inbuilt into their purchasing habits and lifestyles based in their educational environments.

A large B2B software vendor, for instance, should have authentic organic search presences and faster problem-resolution protocols that they may probably not have required years ago. A lack of positive referrals on social media and negative comments can lead to permanent reputational harm and fewer leads.

Artificial Intelligence:

One of the ways companies are addressing CX requirements is through the make use of artificial intelligence. Chatbots, for instance, give customers a suitable approach to get an answer to a straightforward question. These days, AI becomes an essential part of internet marketing.

In addition, they free up consumer service agents’ time more than 50% of agents with AI chatbots can spend most of their time solving compound problems. Without any doubt, Chatbots have developed in implementation, but there is a dissimilarity of AI for purchasers.

Programmatic advertising marketplaces are more generally integrating artificial intelligence into their connecting publishers, advertisers, and ad buying methods with more efficiency, accuracy, and speed. Artificial intelligence is still comparatively emerging in the content marketing industry from the standpoint of authentic manufacture.

It can pull out key insights and decode structured data sets throughout machine learning, but transferring that information into natural content is not easy. For instance, a tool can help B2B marketers to better recognize what their viewers want to read about.

Marketing Automation Adoption and Integration:

The content marketing supply chain is developed for automation at almost all stages. The production of marketing automation platforms, tools, and plug-ins has made the content more cost-effective and efficient from keyword research and creation to distribution and measurement. According to recent research from Forrester, global marketing automation spending is estimated to enhance to $25 billion by 2023. Authentic marketing automation systems are used by nearly 40% of B2B brands, though other kinds of marketing have even high acceptance rates. These diverse technologies are often integrated, therefore automation is basically unavoidable in this era of marketing and it is a good thing.

Account-based Marketing:

Account-based marketing has been a bellwether for the last couple of years. In 2020, more than 40% of marketers said that the pandemic had changed their account-based marketing intentions. Of those marketers, nearly 50% said they changed their goals to focus more on increasing business with accessible accounts. While nearly 30% decreased their budgets due to the pandemic.

Succeed with these strategy turning points on a close relationship and bringing together between the marketing and sales teams. Teamwork between marketing and sales stakeholders can assist marketers to identify the best forecast within the target viewers for an account-based marketing strategy.

This kind of strategy of marketing and sales teams is also the best example for small businesses. Account-based marketing assists small businesses to better focus on their marketing efforts. Relative to other marketing activities, Practitioners say that it assists the sales and marketing to align and make better use of marketing materials. There are a lot of companies of web designing India that do account-based marketing to grow their company.

Video Marketing and Augmented Reality:

Now that highly developed digital marketing approaches such that augmented reality and video content are more reachable, these are tools that B2B marketers ought to not ignore. Video marketing is particularly influential for B2Bs and is able to bring a more illustration phase to the purchaser’s journey. At present, most organizations are controlling case studies for video content to sustain their marketing hard work.

And this trend is making grip in the B2B market. Besides, at the moment, more than 70% of B2B purchasers watch videos as part of their manufactured goods research ahead of conversion. In 2021, Video advertising continues to grow. Streaming video has grown into something similar to a survival tool with inhabitants stuck at home. Videos not only entertain but also teach the people.

That is the reason why top web development companies adopt video marketing. B2B purchasers can get an advantage from branded videos by learning about gaining new skills and new trends. Alternatively, augmented reality can reach video content to new heights. This is predominantly true when the B2B Company has physical manufactured goods to show off. Augmented reality can be the ideal technique to maintain the journey of B2B purchasers.


Podcasting a wider net - The Financial Express

There are more than 850000 active podcasts in 2020. Bearing in mind that more than half of all U.S. adults listen to one or more podcasts every month, they symbolize a practical way to reach engaged consumers. In fact, podcasting ad revenue is predicted to improve by $1 billion in 2020. Brands that make their own podcasts have a grand chance to formulate deeper relations with their spectators.

Podcasts may be more casual than usual content marketing efforts, which permits the consumers to indicate the personality of the human beings behind their most-wanted brands. And after that, there is a further side of podcasting: shows about marketing that plan to assist B2B vendors to grow up.

They may not be as commonly interesting, but podcasts about marketing can definitely train you more than two things. Content Champion from Content Marketing Institute and Idea Cast from Harvard Business Review have been long-running marketing podcasts of approval.

With our podcast Above the Fold, we are also moving with a full head of steam. B2B marketers are viewing them as the perfect format for linking with on-the-move auditory viewers.

Paid Ads:

One side of the marketing coin is natural to search. B2B brands have found that paid search ads can be an assessable and rapid method to immediately natural listings in Google search engine result pages and stand out from opponent’s posts. For instance, the search term “web development” only returns two outcomes above the fold.

One is an ad from SEMrush and the other is a featured snippet from Yoast. But, what about the other listings that are also come into view on Page 1? Those positions belong to the immense industry. That’s the advantage of paid ads. whereas all the statistics natural content marketing produces three times as many leads as paid ads, that’s not the entire story.

Search ads actually receive twice as many clicks as organic listings for commercial-intent keywords. Hence, the lesson is that navigational and informational content cannot be suitable for paid ads, but commercial content may be. You no need to waste your capital paying for advertising campaigns made around wrong-intent keywords.

That is the reason why jointly organic and paid strategies are essential for brand consciousness; search engine result pages high-intent and visibility traffic in 2021. And B2B marketers are taking the hint that more than 50% of big companies are leveraging paid ads along with content marketing.

Additionally, brands that spend a lot on pay-per-click (PPC) promotions ought to be alert of the coming removal of tracking cookies. In 2021, B2B marketers will be on the lookout for new customs to recognize and reach their customers through ad networks without access to robust customer data.

Social Channels Continue to Develop:

LinkedIn is still the top place for B2B marketers to reach their viewers with over 706 million members. The professional networking website replaced traditional in-person events approximately entirely in 2020, which means more professionals are connected on the website.

LinkedIn’s live streaming feature allows brands to speak straightforwardly with consumers and after that influence the recording as an important asset going forward.

And while Instagram, Facebook, and Twitter stay in the top positions to reach consumers a new stage of popularity. The same can be said for the early days of any other social media networking platform. Get involve now can position B2B brands to develop their power on the platform to a great extent in 2021. The video-centric platform is great for innovative marketing efforts that have the possibility to go viral.

Lead conversion:

Put more focus on actual macro conversions as B2B brands’ marketing matures. We know blogs catch the attention of traffic towards your website, which can directly generate leads. But how helpful is a lead that never constantly actually makes it toward the bottom of the sales focus? Content is able to assist at this stage as well.

At present, B2Bs are utilizing more guides and eBooks, along with hybrid and digital events such as webinars to make safe leads. Content including case studies, newsletters, and blog posts are then leveraged to covert and raise these prospects.

This form of content is mainly relevant as it not only gets better a brand’s visibility but also assists consumers to make a decision. According to a recent report, B2B purchaser Behavior Study, more than 50% of the buyers considered content as the most significant factor for selecting a vendor. B2B buyers are more inclined to closing a deal when a vendor provides content that makes it easier to build a business case for the purchase.

If you make use of these content types, they can help inch prospects toward signing on the dotted line. And that’s what’s essential for a large number of marketers to justify their budgets to their CEOs – actual revenue, not only micro alterations.

Interactive digital events have the prospective to capture consumer engagement and turn it into action. B2B brands can influence their consumers more effectively. It is ultimately driving more down the sales focus by making customized experiences.

Email Personalization:

5 Clever Email Personalization Examples (to Win Over Leads)

Additionally to LinkedIn, for B2B marketers marketing by means of email has been a trustworthy sharing channel. Approximately 60% of B2B marketers say email marketing is their most effective channel for producing revenue, and it is also the third greatest method to discover information. Here a question will come to your mind what is first and second?

Suggestions from industry thought leaders and colleagues are tough to beat. Personalization has been a goldmine to increase the margins on email even further. Among email marketers who have completely grip personalization, nearly 70% said their arrival on campaigns was “excellent and good”. As compared with just almost 40% who are in the early stages of adopting personalization.

Due to the number of tools and templates on the market that make simpler personalized messaging, segment audiences, and outreach, with low reaction rates, it’s no longer a game of mass email blasts; brands can now better predict and measure the achievement of their email campaigns.

Local Search Optimization:

Local search is one of the underrated and potentially overlooked parts of 2021 SEO. Google My Business listings have traditionally been most helpful for customer-facing brands with sales strategies and geo-targeted marketing. Natural results in Google search engine result pages scrape business data from GMB,. It is permitting searchers to discover information about organizations, their physical locations, their contact info, and user reviews, and the products they sell.


You know that there are large amounts of content on the web. So flooding search engine result pages with new content is not really the greatest method to break onto Page 1. As new content needs starting from scratch with exterior link gathering and waiting for Google to actually rank and index your page.

And as the chart above shows, you practically can’t exist. if you’re not ranking in the top three spots in search engine result pages. On the other hand, Re-optimizing existing posts permits you to keep your current URL structured and your page’s already-earned link SERP positioning and equity.

At present, B2B brands are rising up their development of long-form content, particularly. In-depth articles, evergreen, and guides lists are perfect formats for constant optimization over time. They require just minor alterations to drive higher in search engine result pages year after year.

Final words:

This year of 2021 is probably to be one of big change and experimentation. Staying up with the latest trends will assist you to focus on your marketing efforts to adapt to new trends. If you want to make your web development company the best this year, you should focus on the above-discussed trends. This will help you to grow your company worldwide. Hope you gain extreme knowledge from this article. To read more blogs and articles related to web designing and web development, get in touch with us. In the future, we will provide you with more quality content.

Role Of Modern B2B Marketing In Development Sector

B2B Marketers are facing a lot of challenges these days. Its complexity increases when you insert responsibilities for global marketing into the mix. We have assisted several companies to tackle the hard task of developing global marketing tactics and strategies that can be executed locally. A recent report produced by the CMO council and worldwide partners found that chief marketing officers are struggling to execute global marketing initiatives.
10 B2B Marketing Strategies That Will Grow Your Business - Grow

More than 80% of CMOs say their local market intelligence is just “satisfactory.” Near about 60% of CMOS think a lack of localized intelligence has had a negative impact on their achievement.

More than 40% of CMOs admit their campaigns and tactics are frequently out of touch with the local customer. We have assisted B2B Marketers to navigate some of these global challenges over the last few years, but today’s connected consumers have expectations that are higher than ever. They are looking for personalized, transparent, and on-demand experiences.

A lot of brands and apps Development companies live up to those expectations. The report mentioned above examines how marketing operational formations may be contributing to the misalignment between consumers and brands.

The two structures that most organizations tend to adopt are either decentralized or centralized. There are also hybrid models, which this report activists as an effective and modern approach. Hybrid structures can be made to take benefit of efficiencies and leverage intelligence and local resources.

But, it is not as simple as choosing a centralized, decentralized, or hybrid model to operate in today’s global marketplace. Here we share a few of the lessons that we have learned that help you to set the base for successful global B2B marketing efforts.

Describe Your Brand, Including Visual and Messaging Elements:

Whether your marketing team will work as independent teams or from a central location worldwide, having reputable brand guidelines can make sure everybody understands how to constantly reflect the brand. The amount of flexibility that will permit you within those guidelines can vary. Putting parameters in place to make sure that brand constancy is essential, but depending on your requirements, those controls may permit some regional explanation.

It is a great idea to make tools that make global execution efficient and easy, things like design systems, templates, or an internal wiki with samples of brand tone and language. Putting jointly a system to review and track the creation of brand assets is another significant step in ensuring stability. When you have made a brand standards document or resource, it is essential to keep it updated and even more supportive for teams to comprise the latest executions.

Find and Build Relationships with Regional Partners:

A lot of organizations have made in-house teams in current years, particularly those that tilt towards a centralized organization. But, brands ought to build relationships with regional partners who can share consumer perspectives and channel expertise to get unbiased and localized input. We have found that it is very helpful to pick up the phone and speak with our partners across the world to get a burn-up check. A lot of apps development companies make use of global partners to recognize if the imagery is proposing to resonate or how a variety of social media channels are used among target spectators.

Do Your Research Locally:

As the statistics from this report indicate, despite the customer’s preference to own localized experiences reflective of culture and language, CMOs feel their organizations miss the mark. At a vacant minimum, B2B marketers ought to be gathering insight from their in-country resources, whether or not it’s the sales team or native distributors. One example may be to use native intelligence to update your audience personas that account for nuances by country. Additionally to what your structure contacts will offer, creating a room within additional formal analysis on the regional clients, who want to make sure you aren’t missing out on opportunities.

Go Beyond Translation.

Multiple signs of progress have been created in this area in the past few years. Ability to understand the B2B marketers in the age of content-driven marketing, take us beyond basic accurate translation. These days, the best practice is Transcreation. Transcreation works to adjust the content so that it gets in touch with local markets with the same touching impact as the original.

We have prevented probable gaffes by organizing Transcreation efforts in the early stages of marketing campaigns. In one case we had developed an ad campaign in the healthcare sector that used a symbol that is extensively recognized throughout North America, but our Transcreation partner rapidly pointed out that it would not be implicit by the objective countries in South America.

Be Prepared to Invest Time and Budget:

There is no method around it, executing a global campaign will charge more. A number of organizations approach global marketing with the faith that things will price less in rising markets. Whereas, work and media costs can be less costly, the time investment to properly execute and plan a localized campaign is frequently underestimated. Identifying and vetting will need to take place if you don’t have the right partners in place.

This procedure can take a number of weeks and lots of back. Another time investment is making sure that the local partners have a clear scope of work, paired with satisfactory background on your products, brand, and goals. And even when you have solid partners in place, make parallel expectations for communication and deliverables takes planned management.

Search Marketing and Online Advertising: Driving Traffic

A website is not a helpful marketing tool if no one visits it, so how can a business drive traffic from potential consumers? Recent studies have shown that more than 70% of B2B purchasers begin their product research on Google and other search engines. This is no stretch to suppose that more buyers than ever have used (and will continue to rely on) search engines to compare your business with your competitors on the basis of traditional B2B marketing strategies.

As such, companies need to make sure their website comes into view in search results, preferably ahead of their competition. There are two basic strategies B2B businesses can utilize to make sure they come into view in Google: search marketing online and advertising (including PPC ads). Online advertising is fundamentally purchasing advertising space in the results of search engines.

It is extremely efficient in generating traffic in the short term. You can continue to pay for ad space. On the contrary, search marketing is a long-term tactic that purely drives your website up search rankings via compelling content. Creating infographics, blogs, and other content that adds value for your consumers will get search engines’ attention. Also, it is causing them to show your website higher and more frequently in their results. While creating content is a considerable investment, the long-term ROI of making significant content makes this an excellent approach to get the most out of your website.

Embrace the Power Of Influencers

Online experts and personalities have a giant impact on the modern buyer’s buy decisions even in the B2B world. The official term for this is influencer marketing and this refers to a tactic in which brands join the assist of influencers to achieve other vital business goals or promote their products. It’s a general practice among B2C marketers, but just 15% of B2B brands have a reputable influencer marketing program.

Check out these statistics if you’re still not convinced of the power of influencers: Influencer marketing content delivers 11x higher ROI than conventional forms of digital marketing. Twitter users’ acquisition intent doubles when uncovered to promotional content by an influencer. Influencer marketing is fairly straightforward and generates more immediate results in the B2C world.

For instance, a blogger is promoting a hair product at the beginning of their new video. But selecting a product can be a high-risk endeavor and more complicated based on logic than emotion for B2B buyers. So, it’ll go a long way in convincing them that you’re a worthy seller if they see that an influencer or expert using and vouching for your product. A successful influencer marketing plan needs countless research and preparation, but the consequences speak for themselves.

Business Objectives

First of all, you ought to know that the type of product that your mobile apps development company expects. How the product corresponds to the business objectives. In short, you need to understand the solutions that you need to give before embarking on investing your time in application development. It is also significant to think about the end-users when setting your targets for enterprise app development.


Enterprise mobile app development is a method that engages a compound procedure. The procedure needs a lot of legal work and administration, which adds to the team’s development hard work. So, you ought to also be aware of the team that will manage the other concerns before looking for software developers. You also keep in mind that once the enterprise mobile app is prepared, you will also have to train your employees on how to bring into play it.

Integration with Other Applications

You have to make a decision whether you intend to integrate your enterprise mobile app with other applications. It should be done before you jump into enterprise mobile app development. Generally, you might need to integrate the enterprise mobile app with the other applications that your employees are utilizing. These applications may comprise a client relationship management system such as Hubspot or Salesforce.


Security plays an important role for any mobile app development company these days. Large organizations ought to handle their security and reliability even as they look to experience digital transformation. Established enterprise applications to the mobile devices of the workers put the corporate data at risk. So, before you get into enterprise mobile app development, you ought to recognize the possible security concerns. So as to make a bulletproof system to protect corporate data. The product ought to permit staff to transfer data securely and log into the app safely without risking corporate information.

Choosing the platform

As a final point, you have to make a decision on the platform on which you want your enterprise mobile application to run to map accordingly on the development. For example, you need to choose cross-platform to make sure that the app is able to work on a variety of platforms and devices if you want your workers can use the enterprise mobile app on their devices.

Modern Tactic to Enterprise Mobile Application Development

Mobile app development companies need to adopt modern tactics to make sure that their products are only one of their kind and able to meet new consumer demands and requirements in the era of fast-changing technology. Taking up innovation in mobile application development allows the company to exploit the benefits of making the enterprise app.

Leverage Cloud Technology

Making mobile applications based on cloud computing technology is one of the newest trends in application development. Cloud-based applications come with lots of advantages, containing improved performance, reduced development costs, reduced time-to-market, and application scalability. Cloud is computing permits large data volume integration when it comes to enterprise mobile apps. This leads to streamlining work procedures and fast member of staff communication.

Testing and Quality Assurance

Quality and testing guarantees are seriously significant for enterprise mobile app development. Quality assurance practices make sure that mobile goods are not delivered to users with plentiful bugs or any other defects.

Enterprise Design Thinking

This is an IBM framework that permits producing designing, developing, ideas, and delivering enterprise mobile solutions within less time. The strategies come together with the elements of design thinking methodology and traditional design techniques. Enterprise design thinking has three core practices, playbacks, hills, and sponsor users that are discussed following:

  • Hills: The practice needs developers to pay attention to measurable, desired results in enterprise mobile app development. Instead paying attention to feature requests. Every project ought to contain hill objectives.
  • Playbacks: This demands that you get feedback after designing and revise the design before taking place with the development procedure. The practice permits you to bring into line the development procedure with the objectives.
  • Sponsor users: Get feedback from probable users at diverse development stages and design.

Think Cross-platform, Design for Mobile

The introduction of mobile devices has brought a giant transformation in designing apps. So, it is essential to think about how human beings will make use of the enterprise mobile app rather than paying attention only to making an application with many functions. Furthermore, you also ought to consider why the users require the app first. How they will cooperate with it, and the devices that they are more probably to use.

The probability is that you will consider making a cross-platform app with that in mind. A lot of users will prefer to utilize the app on mobile devices during on the go. But they may also prefer to make use of a laptop in some cases. So, you also ought to make a multi-device app that permits smooth transition on dissimilar platforms.

Final Words

These are just some of the lessons that we have learned in working with global B2B companies. We know it is compound, but from determining your marketing team structure to actual campaign execution numerous organizations are still in the early stages of working through the best tactic. Mobile app development companies have to keep up with the newest innovations to sustain a competitive edge and also get sustainable growth in the modern technology era.

Towards digital transformation, enterprise mobile app development is a giant step. Though, choosing the ideal platform for enterprise mobile application development is the crucial element of developing a customized app.

The Most Recent Website Development and Digital Marketing Trends

ETSOFT INDIA- Web Designing | Web Development | Mobile App Development | Digital Marketing Company :

As the share of online shopping continues to grow, the amount companies spend on website development and digital marketing is increasing by around 30% year on year. Underlying this investment is the need to stay ahead in an increasingly competitive market. Companies are using their marketing budgets in a range of ways, from mobile websites to augmented shopping experiences. Here, we’ll look at some of the hottest trends currently having an impact.

1. Data-informed strategies

Data informed research | Amanda Englert

Today, pretty much every major business decision makes use of data and this includes digital marketing plans. It is now commonplace for businesses to integrate market, competitor and customer data and use it to inform their marketing strategies, right down to how they design and manage their website. They use a wide range of data sources to achieve this, including data on online engagement, order fulfilment, purchase history and retail trends.

Integrating this data helps produce more innovative and highly targeted digital marketing strategies that are better able to achieve the specific goals of the organisation and which work best within its operational and financial constraints.

2. Mobile-first websites

Mobile First Web Design | Mobile First Websites

Mobile-first websites are those where the main focus is on the mobile user rather than the computer user. Although this is something which has been pushed by Google and could be of benefit in SERPS ranking, the main reason for building websites for mobile devices is that people are shifting more towards them. In the UK, we already spend twice as much time, per day, using a smartphone to search the web than we do a laptop. This has, unsurprisingly, led to significant growth in the amount we spend when using our phones.

As this trend is set to continue, companies are investing more and more into providing better mobile-friendly sites. It is no longer good enough to simply use a responsive theme if all it does is rejig the layout of a computer-based website for display on a mobile phone. Instead, developers are being asked to produce flatter websites where all elements are more mobile-friendly and which are optimised for quick loading, regardless of the type of internet connection being used. These sites are often single page (using scrolling instead of page to page navigation), have minimalistic, grid or card style designs and feature fewer images.

3. The customer-experience

What is Customer Experience: Strategy, Examples, Tips | Hotjar

Business has become increasingly focused on pleasing the customer over the last few years and this means looking after them at all stages of their dealings with you. To do this, you’ll need to provide personalised experiences that are engaging, simple and rewarding. And more than ever, you’ll need to do this in a way which they find ethical.

This means providing them with tailored content and products, giving them all the information they want in the most accessible of ways (think online chat, FAQs, knowledge bases, how-to videos, etc.) making purchasing and the delivery of goods as simple and convenient as possible (e.g. next day delivery, in-store collection, local pick up points) and rewarding them with customised offers, loyalty bonuses and the like.

4. Omnichannel marketing content

Omnichannel meaning: Definitions and examples of good and bad strategy

Content marketing has become an indispensable element of today’s successful digital marketing strategy. However, in the same way that customer choice has pushed for omnichannel shopping, content marketing strategies must also make use of the wide range of channels that audiences frequent. This means more than simply putting the same information on Facebook and Instagram, it requires a strategy that coordinates content in a way that is consistent, integrated and, above all, seamless across the devices and channels your customers like to use.

5. Building trust

10 steps to building trust that lasts - Nan S. Russell - Municipal World

Modern, highly literate consumers are far less taken in by advertising than they used to be. Every schoolchild is taught the techniques of writing persuasively and so understands the nuances of an advert. Today, therefore, ads are no longer taken at face value and customers are looking for additional social proof before they purchase. This comes in the form of recommendations or social likes by people they know, online customer reviews, independent professional reviews, influencer recommendations and products or services which are featured on reputable sites.

Rather than focus your marketing budget totally on promoting your own company directly to your audience, today, it is important to get others to promote you too. This means building partnerships with other customers, influencers and media organisations and enabling customer reviews about your products or about your business itself.

6. The rise of augmented reality

The Rise of Augmented Reality. The development of augmented reality… | by Vera Ortega and Leopold Gaebler | Medium

Augmented reality has been around for a few years and is beginning to take off in a big way. Essentially, it is a way to use digital technology to provide additional value to customers. For example, there are now apps or website platforms that let customers try products on before they make online purchases. One well-known UK optician has recently put augmented reality to good use by enabling customers to see what their spectacles will look like on their face. Before this, customers had to visit the shop before making a purchase decision, now they can do it online. Estate agents also use augmented reality to give home hunters a virtual tour of a house. No longer relying simply on photos, searchers are given a much-improved understanding of the home’s interior. In this way, those that do go for an on-site visit are already more inclined to put in an offer.


There are many factors influencing how businesses are updating their websites and digital marketing strategies, from advances in technology to shifting patterns in customers’ expectations and browsing behaviours. Hopefully, this post will have shown you what these influences are and the reasons why the trends mentioned here are having such an impact.

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