September 2020 - Page 2 of 4

Creating an MVP For Your Mobile App That Raises Funds

Posted on 23/09/202011/06/2021 by Tushar

Getting funded for an app idea that you strongly believe in is every entrepreneur’s dream. And, sadly the recurrent news of tech startups getting funds just on the basis of their app idea, doesn’t really help the case. In fact, it’s more scary than motivating.

To start with, forget about those tech startups and their ideas and concentrate on yours.

And now that your app idea has your undivided attention, let’s slide off another thing – the reason your startup haven’t set its feet off the ground it is because you are being unrealistic. Either you have not started working on your idea or you are a headless chicken running in all directions with no one point destination.

Either way, there’s a long way to go from here.

Let’s begin.

We will take you through the similar layout which we follow when entrepreneurs seek our Mobile App Consultancy service that revolves around ‘How to Get Funds’ issues.

We will begin with why you need funding and then we will move on to the element that investors look for when they put in their funds in an app idea, even though the world is now officially sitting on 5 million + apps (we will spend some time on this point) and lastly we will look into avenues where you can find investors for your mobile app.

Why Do you Need Funds in the First Place

So you have an app idea that would work perfectly in changing the economic scenario of a village in the African subcontinent – as conveyed to you by your family and neighbors.

What you do is make rough estimates of the involved costs and time and approach an investor to get their money. Will this work? No.

You need funds to validate your idea in a real market with real users and find if they even need the solution (or it was a problem that only existed in your short sighted head).

Now, suppose you made an app to solve the real African issues and the users there accepted and saw a life change because of it, what next? Would you be able to scale your app outside of the one village with the X amount of money on you?

I guess we both know the answer to that.

You need funds to first convert your app idea into a full fledged app and then to keep growing it to reach the masses. Now, don’t be naive and think that your app will generate the money for you, it never happens at least not enough to make an empire out of your app idea.

But, if you are one of those businesses who are only creating an app for a local community and that too for social causes and have no intention to make money at the back of it, this article is not for you. So long.

If, however, you belong to the category of budding entrepreneurs who wish to make a name in the industry and earn millions and millions worth of revenue and billions of eyeballs, it is time I let out the secret of what Investors actually look for.

What Do Investors Look for in Companies/Ideas They Fund

The honest but soul crushing answer to this is that they invest in brands and entrepreneurs who have developed a relationship of that sort with them over the years. But, we know the percent is well under 5% and you along with the 95% of the new entrepreneurs are born to fight, so let’s roll up our sleeves and get that app dream of your some money.

Since you have been with us this long, it is time to let you on the secret to getting your desired amount of funds (if your idea is actually as amazing as you think it to be).

The Secret to Getting Funds on Your Mobile App Idea

*Cutting straight to the chase* What investors look for when deciding to credit their money into your – the amazing app idea innovator – bank account is validation.

Validation, both in terms of app usage ability and its acceptance level.

Will touch bases on both the validation points now.

To start with, the route to validating your app’s usage ability, you will have to launch it in the market of real users and that is where your weapon of mass funding comes in – Minimum Viable Product (MVP).

What is MVP?

To test an idea that you strongly believe in, which the world needs and would love, you develop a working, functioning model that you then pass along in the market to test the waters. This working, functioning model aka your guinea pig is the MVP.

You contact team of skilled mobile app developers and create an MVP with the basic features without putting too much of your time, money, and efforts into it and you gauge its engagement and feasibility that then defines if at all you should continue with the idea or tweak it around or the worst case scenario, drop it.

The secret is out: MVP is the tool that investors base their funding decisions on.

Now, the definition of MVP as – A product that is launched with minimal features that best describe the issues and the future of the application and your whole startup – comes with a string attached with many other questions such as – What features to use? How to know if the solution the app is offering even needed? All the features are unique, how can I remove even one?

Don’t worry, we will give you an answer to all your questions

Steps to Developing an MVP That Gets Funded

1. Know What You Are Validating

The first question when you start with your MVP development process doesn’t even start with its features. Sounds crazy, right? Bear with me here.

The first point of validation comes with knowing if at all there is a mass problem that would get solved with a mobile app. Suppose your app idea is to keep exam results and feedback on student’s performance on mobile.

The first question you will have to ask is if at all teachers have the time to first correct the papers and then upload them on the app and then add comments and if the students would be willing to see their results like this instead of in person.

Once you the answer to that, find out if the educational system would be open to a solution as this or if there will be any conflicts.

2. Talk to Your Real Users

Instead of restricting your talk to your aunt who teaches Math in a private school, expand your bases. Talk to teachers all over the city – of schools that are maintained by some private company and of those who are operating within the meagre means offered to them by the local government.

Find out the pain points in the process that starts with a teacher correcting the papers and ends at students getting feedback on their performance. Make a list of points that can be solved through mobility.

3. Know What Features to Add

Follow a Deconstructed Pareto Method to Decide on the Features that your MVP Should Consist of.

Once you have identified the exact needs your user group, and have a list of features – both primary and supportive – that would solve the need perfectly, ready on you, use the 80/20 Pareto Analysis rule to refine the list of features further. Keep the 80% features that would solve all the problems as your MVP features and keep the 20% features as a part of future updates.

This way you will be able to hit two birds with one stone. A. You will be giving your users exactly what they need and B. You will be adding the additional features, which they also needed, later; which would create your image as a brand that really listens to what its users asks of it.

Now that you know what goes into the blood and bone of a tool that would help generate funds, don’t wait. Get out of your chair and hit your app market and then don’t wait further when the app is launched.

As long as the buttons work, the app is functioning, and the user is able to move within as you want them to, launch the MVP.

With this, we have now come to a point where we answer the one question that is on every Entrepreneur or Start-up’s minds – Where to Find Investors to Fund My Mobile App?

Unless you are not waiting to hearing back from the Shark Tank producers to invite you on the show, here are the four more attainable and easy to reach platforms to attract investors and raise funds for your app

Kickstarter
Indiegogo
AppBackr
AppStori

Here we go. Now you have all the insights that you need to get started with to raise money for your app idea.

Go on now, go get big.

How Do You Make Loyal Customers Out of Website Visitors?

Posted on 22/09/202011/06/2021 by Tushar

In the next 5 minutes, you will gather all the knowledge about repulsing potential customers with the help of your website. But if you continue reading after that, we will let you in the secrets of how not to do that.

Every smart marketer knows what kind of impact a good website can have on a business’s conversion rates – A Big One. And this magic wand becomes an even more crucial key to conversions for startups and small businesses.

There are two major kinds of mistakes that can sum up a Bad website – Design mistakes and Usability mistakes.

Well, the good news is, mistakes can be corrected. However, if you’re one of those businesses who have altogether skipped bringing your business on a website, then it is just bad news for you.

Without procrastinating a day more, you should start working on building a website for your business but before that, read on, to find out the dos and don’ts of business websites and how they make you money.

Mistakes Made in Creating A Website

What is the most basic function of a website? Delighting the visitors What is that the website should not do? Annoy the Visitors.

It is that simple. But only for a more elaborate discussion, let us take into account that what are the mistakes made by developers and designers in creating a website that might end up annoying visitors, aka Potential customers, instead of helping them.

A. Purposeless Pagination

Pagination is the process of splitting up the contents of a web page into multiple pages because displaying too many articles and images on a single page make it bulky and hard to load. It is often done for web pages with a long list of articles or items and it makes sense.

Although, there is another reason for which the process of Pagination is being used for a purpose which is plain annoying for users. Some websites divide a single article into multiple pages in order to increase page views. More than a few websites and blogs earn their revenues with the help of advertising and getting page views.

While this may look like an easy way to earn extra bucks but besides being irksome for users, it also poses a serious problem. That is, search engines analyse the content of each of your website pages and indexes these pages according to the content of those pages along with keywords. If each page is divided into multiple pages, it dilutes the content and thus it will negatively affect the page ranking of your website.

B. Broken Links

One of the most annoying things on any website is seeing the “404” error pages. These are the hyperlinks that lead nowhere. For the best way to avoid these best links, you need to thoroughly test your website as regularly as possible. For a little help, you can even include a “contact the webmaster” link at the end of your web pages so that if a user finds a broken link, they can quickly inform you and they can be fixed immediately.

C. Having Multiple Font Styles

Any web page or all the web pages of a single website need to have a uniformity in terms of style, colour theme and typography. This helps the website in having an acquired consistency but what most novice website developers do not understand is that using multiple font styles does not add to the site aesthetics, instead, they make it look like a mash-up of an immature website.

Your website should be able to ensure the visitors of your stability, maturity and reliability and not otherwise. It is also important to test your aesthetics over a number of devices and learn how to create a high conversion website.

D. Bad Navigation

A website should allow the users to seamlessly navigate through the website without the need to ask another person about the whereabouts of any particular section. Users must be able to find their way around as easily as possible and not struggle to find a certain information on the website.

For getting over a bad navigation, textual descriptions can be used for all the links. Always remember that users are impatient for any new website and if they cannot find their way around in 3 clicks or less, they will leave immediately.

E. Complicated Registration Process

Registration pages are a tricky business. Many a time, websites ask for information that they do not need and it becomes a hassle for the users to fill in the entire form and not to mention if they mistakenly reload the page and then are asked to fill in the whole information again. This is a recipe for driving users away at first glance. Gone are the days when users used to fill out a long form for every registration process.

SO even though you make your registration process mandatory, you need to do a research on the form details and choose the mandatory details only. After all, for signing up for a newsletter, users do not need to fill their Father’s name.

After going through the major mistakes most website designers end up making, we ought to learn about the corrections of these mistakes which do nothing other than driving the users away. Therefore, let us take a look at how to convert website visitors into customers.

Ways to Make Your Website A Conversion Magnet

In order to build a conversion focused web design, there are certain things to take care of and not to let the big mistakes of website design come into your way to convert traffic into sales. In fact, let us move forward and see how to make your website a customer generating machine.

In order to attract more traffic in a way that they’ll be interested in doing business with you and your company, you need to take care of the following things with the utmost importance.

1. Work Upon the Readability

There are very simple ways to enhance user experience with the readability for your website visitors. It can be done in two ways: Always compare your website’s colour schemes with that of other websites of the same business domain as yours and understand how they are able to portray their seriousness and maturity through their website. And also, how can you apply their methods to improve the readability of your website.

Use a more readable and clear font for your website typography. The best to use is Sans serif typeface since it allows easy reading on the web.

2. Work Upon an Organized Content Layout

Let’s face it – any website’s content is the driving force of traffic. Therefore to increase website conversions, paying extra attention to the content is what is required of the website developer and designer. It is highly crucial to know that the structure of website content can either make it a success or a failure.

In order to organise content on your website, use HTML and CSS while designing the paged of your website. Apart from that, there should be enough whitespace between the images and text with the use of margins.

Also, it is very important to regularly update your content and website pages. And updating the content does not mean adding more content but rather to find out and correct past mistakes.

You can also look forward to hiring a “web gardener” in your content team who will basically root out old mistakes and keep the web content up to date.

3. Consistency in UI Design

Some new designers take the UI design to the next level and put excessive elements of design without a theme to work with. Sometimes they even go far enough to apply a different theme for every page of the website. It does not matter how wonderful the individual design elements are if the overall consistency of the website is missed, converting the website visitors to leads can turn into an unachievable dream.

For avoiding this inaccuracy, the website designers should use a consistent design template for every one of the web pages along with embedding the links to the main page of the site.

Aesthetically, simple design is the key to creating a conversion focussed web design.

4. Having a User-Friendly Screen Resolution

I can say with certainty that we all have, at some point of the other, visited a website where we had to scroll horizontally or zoom out to get a full look of the page. This happens because the screen resolution is not tested among multiple devices.

A good website designer will always take care of the fact that his/her website should fit the devices and screens of all sizes and resolutions. Unarguably, this is a difficult task to include all the different devices in the design but still, we can use different tools that can help the designers to learn how to optimise your website for more conversions for the majority of the devices.

Services such as Google Analytics can help you in gathering information about the various monitor resolutions of your users and this information can be used in the design update of your website.

5. Careful Usage of Graphics

For a big customer conversion Idea – Never use too many graphics/images/animations on your web pages. Although, it is true that images can gain the user’s attention but it can also work as a distraction from the main content of the website. Instead of stuffing the website with as many images as possible, they should be used at subtle guides for helping the user to understand the content and navigate through the website.

The appropriate use of Graphics and animation is how to boost conversions on your website, so use them wisely.

To sum up, the above-mentioned mistakes and the ways to correct them are not limited to these elements. All the good website designers and developers are aware of the power a website holds over the conversion rate of deals and that’s why, we, at Anteelo, build a website as an extension of the mobile app for our clients.

There are delicate methods that we apply to the websites that we build to ensure converting website visitors to leads as much as possible.

To know how you can improve your website and get more customers, head on to our Product Design service section to know what we do to make websites a conversion magnet.

How can you Utilise Motion Design to Make your App more Engaging?

Posted on 21/09/202011/06/2021 by Tushar

Only a few years ago, any and all forms of motion and animation was associated with the definition of a bad site UI. Remember the old age advertisement websites which showed offers in circular balls bouncing off from one corner of the screen to another? The case of motion in web design was a sad case.

But ever since the advent of mobile apps, the scenario has changed so much so that UI motion design has now become a popular design trend.

A modern-day interface is no more about static elements. With UI motion design, brands are now covering the void between software and human primal need of variety and connection.

“The most intuitive and pleasurable element of web and mobile application services are the one that involves Motion Design.”

Incorporated at different mobile app journey stages, motion design for apps can not only make the users swoon over your app movements but also increase the app session time. They have now become a symbol of fun, innovativeness, and a sure shot medium of binding users with the applications.

Why use motion design for apps?

There are a number of ways apps motion design has made the overall mobile interactions a completely interesting one. Here, let’s see how.

Slow App Loadings are Now Enjoyable

Slow loading apps are as common in occurrence as days and nights since they happen all the time. There can be a number of issues behind it such as low network from the users’ front, a technical issue on the backend, or too many requests being made on the server at the same time. But, irrespective of the reason, slow load time is the number one reason that takes the users away from the app.

Well, this can be prevented completely by using animation in the app UI design which was one of the mobile app trends of 2018. By adding motion elements in every case of low load time, designers can keep the users hooked just to see the elements or the animation to glide on the screen. For instance, take Google Chrome’s offline page with a dinosaur game.

An Onboarding Experience for users

One of the most common use cases of Motion Design for apps is seen in the Mobile App onboarding stage of the app journey. Used to explain and make the user acquainted with the app, the animation is being incorporated by brands to make it easy for the users to find their way around for the first few runs.

Emboss App in Users’ Minds with Mental Map

Taking the Onboarding Experience to the next level, mobile UI designs help users create a mental map that fits the app flow in the mind. Ever noticed yourself pulling the top Gmail bar down to refresh your mailbox? We doubt it. The reason is that it has been embossed into us just like blinking of the eyes, so we no more have to think twice, it happens automatically.

Letting users know what’s wrong and what’s right

Motion elements can be one of the most impactful ways of letting the users know that they have encountered an issue or that they have crossed a level successfully. When designing to highlight an error, it is important to point out to users exactly what they are doing wrong.

Wrong password shake is the one animation that achieves it perfectly. Just like you show what users are doing wrong just with your motion, the feedback motion should also show the successful events. A simple mailbox popup with a tick mark animation would show the users that their mail was sent.

In the end, never keep the users wondering what they are doing wrong or if they were able to do something successfully.

Now that you have seen how motion elements make the app journey more fun and memorable, let us now look at the app UI design principles that you should employ to keep your motion elements from crossing over to the side of tackiness and uselessness.

The Walt Disney Articulated Principles that you Should Embody in Your Mobile App

Every app development company that has worked with motion elements know that the line between innovation and overdoing it is very thin and it is the place where they blur, the problem begins. Users become disinterested and apps go from being useful to becoming plain confusing.

To prevent your motion signs and movements from seeing a similar fate, you can follow these interaction design inspiration. These principles were first articulated by Walt Disney but are still capable of delivering a memorable enjoyable experience just like Mickey Mouse.

1. Motion Movement Trajectory

The design principle that has been prevalent in the industry follows the rule that animated shapes should mainly follow a straight trajectory movement. But we all know better. You cannot really offer an outwardly Web and Mobile Application Design Service with one leg in old traditions. To make users fall in love with your motion elements, you will have to add new movement trajectories such as curves, verticals, and even wave like and then show people those things visually.

2. The timing of when the Motion appears

Any motion prompt that comes at users’ screen out of the blue without any action motivating it, should be avoided. If you are incorporating motion in your app UI design, do it at a time which asks for it. There are times when it makes sense to add motion like when users enter the wrong password but an animated tick to show they have entered the right credentials can be ignored.

So, before you overboard with them, know at what stage they are actually needed.

3. Focus on the Focus of Animation

If your app has a lot happening on the screen in terms of content, design elements, image or video wise, have a motion element that comes with a tinted blinking background or blurs in and out so that users know what to do next. All your immovable motion features will lose their value if you fail to show their presence on the app screen.

4. Animation Speed

Assuming that you would be making a mobile app for ordinary humans and not Flash, your motion elements should move at the speed of a feather glide. Give users time to adjust their eyes to the movement instead of making it too fast for them.

A pro tip: Add rhythm to your motion. While adding movement into movement seems like a nonsensical thing to do but know that by doing it, you will be going one step ahead of the whole app resonance game straight from the users’ subconscious level.

5. Become an On-the-face Motion Piece

Used mostly in flashcard quiz based and eCommerce apps, these motion types makes the next move a no-brainer for the users. By moving too evidently, like in case of a discount countdown or the drop of location pin in case of Uber, you will be able to lead the users exactly where you want to be while creating a memorable brand image for yourself.

How is animation and motion used in mobile apps?

Like we said before, there is a thin line between doing it and overdoing it. There are places where you think you can use animation but in reality, you can simply avoid it. There are a few ways you can use motion design which makes the best UI design for apps. Let’s take a look at them:

Gamification

Adding emojis and animation mascots can do wonders for your app. These elements make the app addictive and likeable by all. Various messengers have animated mood stickers which give the app an edge over all the other plain messaging apps.

Progress animation

Waiting for something to load without knowing the progress tests a users patience. This is why apps have progress animations that show how much progress has been made while loading certain functions. Progress animation is one of the most liked features of motion design for apps.

Animated notifications

Notifications are usually quite boring but if proper animation is used then it improves the overall user experience. This will also make sure that users remember every important notification they get.

Loading animation

Loading animation is one of the most common types of animation used for app UI interactions. This type of animation informs the users that the process of loading is active and that the app is running well. This animation is a sub-type of progress animation.

Transition animation

Transition animation gives the app a classy look. It also conveys a positive user experience. By allowing transition, you give more life to the app when going from one page to another.

Marketing animation

Marketing animation is great for your brand. Animations used in logos is a great way of grabbing the attention of the users. This also creates a mental image of the brand on the users’ mind.

Scroll animation

Scrolling animation is another famous type of animation added in apps and is considered one of the best UI design for apps. Not only it makes the app beautiful but also gives it an elegant look. However, proper scroll animation needs proper coding otherwise the app may freeze or slow down.

Drawing attention

Attention drawing animation is usually applied when the attention of users needs to directed to certain areas. Suppose, you are ordering from an online food ordering app and as soon as you add items the price changes with a certain kind of animation. This would draw your attention to the numbers which is where the focus should be.

In the article, we have discussed how motion elements are the key differentiator between a boring app and an innovative one, the right stages for incorporating them and even the design principles that should be followed. We being best mobile app design company, follow a simple mobile app designing process to achieve the best results possible. Even though the steps are easy, the work is detailed. If you have any queries regarding motion designs or need interaction design inspiration, contact us at Anteelo.

Most Popular Mobile Payment Apps

Posted on 20/09/202011/06/2021 by Tushar

Whenever we talk about the latest trends that the mobile app development companies will be hit by in the coming times, one of the trends among the top 10 is mobile payment apps.

With the industry expecting to benefit over $86 Billions from the domain’s mass adoption, mobile payment apps are on a sure shot growth chart – both in terms of users and the generated revenue.

Although, seeing the users shift from currency notes to mobility, a number of brands have emerged in the revolutionary field, there are only a few which the users have grown accustomed with and are using for their everyday transactions.

In this article, we will look into the seven mobile payment apps – both for fiat money and cryptocurrency that are now witnessing maximum downloads and acceptance.

But, before we begin, let us look into the various type of mobile payment options that are presently in the market.

Different Type of Mobile App Payments

1. SMS Payments

SMS based mobile app payments simply mean paying for a product through a text message that is sent by one user to another. Since it does not involve knowing the card and bank details, it is considered one of the most safest and credible mPayment methods.There are websites like instamojo that offer payment gateways to aid SMS Payments. What they do is that they create payment links which can be then send over to the customers or your friends, who get multiple payment options like Net Banking/ Debit and Credit Card/ UPI/ Wallets when they open the link.

2. Mobile Wallets

Popular examples of Mobile Wallet Apps would be Apple Pay and Google Pay. The idea of Mobile Wallet app or the answer to how mobile wallet works is that it is a platform where you can save your card information, so that when you buy products, you won’t need to carry your card with you, physically, card on you. Apart from aiding direct purchases with the ease of saved card information, users can also make on spot purchases through barcode and fingertip scan induced payments, which come packaged as part of their smartphone app. Since mobile wallets deal with bank information, they make use of the EMV technology which includes creation of one time password that is then sent to the user’s bank to verify.

3. NFC

Although a fairly new entrant in the mobile payment market, NFC payment apps have already themselves a widespread adoption. Using the Near Field Communication technology, smartphones connect with each other or with Point of Sale devices and then payment can be made with the help of radio frequency identification method. But, in order to make successful NFC payments, the devices need to be at least 4 inches close to each other.

4. WAP Payments

WAP Payments mean making payments on a web page or application through an active internet network. Whenever users directly buy a product off a website from their smartphone, without going through mobile apps that save their card information, they are making WAP Payments. For Example: Suppose you like a shirt on Amazon, now when you make payment on Amazon by filling in your bank account data, you are doing a Mobile WAP Payment. Almost all your other mode of Mobile Payments such as mobile wallets, sms payments, are a part of WAP Payment.

Now that you know the different ways you can make payments using nothing but your smartphone, here are the mobile payment apps for business and P2P payments that are currently witnessing maximum demand from the 59% of global millennials who are on a verge of kicking currency notes out of their life and becoming 100% digital, money transaction wise.

The Most In-Demand mWallet/mPayment Apps

Here is the list of the top 10 Payment and Mobile Wallet Apps for Android and iOS that have gained immense popularity for themselves within a decade (as for the cryptocurrency ones, within a time span of two years).

Smartphone Apps Used for Making Payments

Apple Pay

Apple Pay app is present on every iPhone device on and after iPhone 6 and iPhone 6 Plus. The app that has created new standards for iPhone application development companies, is accepted as a mode of payment in over millions stores worldwide like Trader Joe’s, Staples, and Walgreens, among a number of other international retail chain.

Moreover, using Apple Pay, users can purchase stuff off from Safari browser. There are a number of online stores, which also accept Apple Pay option at the time of checkout. The application is present for use in the United States along with a number of other countries.

Android Pay

Available for download in the Android devices, Android Pay app is also accepted at over million of U.S. restaurants and stores such as Jamba Juice, Babies “R” Us, and Fuddruckers.

The application also help users make purchases online when you are using Chrome as browser or are initiating some in-app transactions. At the checkout stage, Android Pay auto-fills the payment and address information, which allows users to skip the tiresome process of manually filling in the information, completely. With the perks that Android Pay comes with, make it one of the best mobile payment apps for business.

PayPal

Making mobile payments using PayPal is one of the easiest and most convenient modes of transactions. The users only need to link the PayPal account with phone, set a PIN and go ahead with completing the checkout process at an accepted payment terminal.

PayPal makes transactions safer by giving the merchants payment and not card detail or other bank information. The popularity that comes attached with the application has gained it over 227 million active users.

Smartphone Apps Used For Making Peer to peer Payments

Venmo

Venmo is a free of charge money-transfer application introduces by PayPal, which allows the users to securely and quickly request or send money among family and friends only with a touch on their mobile app. The application is available in both iOS and in a wallet app for Android version.It needs you to create an account via Facebook or email. Once you are set up, all you have to do is link and then verify the bank account details including the debit and credit card info and you’ll be ready to begin. Money can be transferred from your Venmo to the bank account within 24 hours.

Google Wallet

Available for download on both iOS and Android devices, The app enables users to send, ask for, and then receive the payments from people they know. Operative primarily in the United States, it is prerequisite for the users to have the phone number and email address of their peers whom they are sending or asking money from. All the transfers are done through the debit card information that is registered on the app. Google Wallet charges no fees for money transfer.

Cryptocurrency Wallet Apps for Smartphones

Jaxx

Jaxx is one of the renowned blockchain digital wallets that make it easy, safe, and convenient to carry your cryptocurrencies around.

The app comes in all – Android, iOS, and Desktop versions. It utilizes a mnemonic seed for backing up the wallet or for transferring it to another device. The app enables you to scan the QR code, get funds, view the crypto holdings, among a number of other services, all within the scope of a single intuitive app.It comes with a number of advanced features as well, like multiple platforms wallet linkage and shapeshift integration. These features make the app an ideal wallet for the technology savvy group of users.The only shortcoming with this one crypto wallet app is – it comes with quite a steep learning graph, and the features may or may not work equally well with every single one of the new integrations. But in some more time and with some tweaks, the app will establish itself as a reliable solution.

Bitcoin Wallet App by Coinbase

The Bitcoin Wallet app is one popular app, which enables you to manage your personally held Bitcoins. The app is backed by crypto brains at Coinbase – a name that attaches automatic trust with Bitcoin Wallet. Using the application, one can easily sell, buy, and even spend their Bitcoins, all the while managing their crpto account.

One can think of The Bitcoin Wallet app as the PayPal app, but only for Bitcoins. Using it, users can even request and send Bitcoins to other people. The safety feature that it comes attached with, allows its users to remotely disable the access to their phone in case the device is stolen or lost. The user interface that the app comes with is pretty good with a lot of Google Material Design beauty.

How Artificial Intelligence is Transforming the Mobile Economy

Posted on 20/09/202011/06/2021 by Tushar

Artificial Intelligence is continuing to be a buzzword in the market. Everyone is discussing over virtual assistants, chatbots and self-driving cars, and are putting their ideas and thoughts around it. It has become one of the highest searched topics on the Internet, with the involvement of various reputed entities across the globe investing their time, efforts and money into the technology. According to the latest report, Alphabet put around $30 billion for unleashing AI technology, while Baidu has invested nearly $20 billion in the technology last year. Not just this, the China government is also focusing on AI development with the perspective of controlling the future cornerstone innovation. With all these things into consideration, it can be easily said that the business world is progressively turning towards Artificial Intelligence, and we will see various significant changes in the industrial world in 2018. While AI is bringing the next revolution in various business verticals, including healthcare, finance, education and travel, the most significant change is in the mobile economy. The technology is disrupting the mobile app industry, paving a new way to meet the users’ expectation and reap the benefits of app development.

Curious to know how will AI transform the mobile market?

Here are the 7 ways AI is Reforming the Mobile App Industry in Terms of User Engagement and Developer App Revenue

1. Better Conversational Experience

Artificial Intelligence is filling the gap between the consumers and brands. The technology, in the form of Chatbots, is offering exceptional conversational experience to the customers. It is not only managing multiple clients at a time but is also proving to be the right solution for satisfying their needs with personalized products/services. According to a survey, 95% of smartphone users feel that customer service has been improved with the inception of chatbots. Another survey revealed that 15% of users have communicated with a bot in the past 12 months, while 35% of customers wish to see more companies investing in chatbot development. In addition to these, it has been expected that 80% of businesses will employ bots by 2020.

This clearly defines that AI/Chatbots are here to stay for a long, and disrupt the market in a positive way.

2. App Personalization

By integrating AI into their mobile apps, developers and brands are able to facilitate personalized experience to their users.

Apps will trace the user’s location and provide location-based results automatically; the user need not enter the location every time. Secondly, the technology will let the brands gather in-detailed information about customers via different means, such as online traffic, mobile devices, PoS machines, etc. The collected data along with the recorded user behavior will be further used to provide personalized results. This will improve the user retention rates. Besides, the mobile applications will let the user enjoy exceptional services without making many efforts. For example, Starbucks AI-powered app, My Starbucks Barista allow customers to place an order by just speaking the product they want.

On a larger scale, AI will revamp the search algorithm, shifting focus to richer contextual and personalized app experience.

3. Seamless Search Experience

AI is streamlining the user experience by empowering them to make their searches not only via text but also through images and voice. In fact, the technology is also enabling them to make searches in their natural language. This has taken the mobile app experience to the next level, by making it necessary for the app developers to integrate image recognition, voice recognition, and app localization features into their mobile apps.

4. Onboard Experience and Gamification

Nearly 25% of app users never return to the app after the first try. To minimize these numbers, app developers are turning towards AI. The technological effort understands human psychology and enables the UI/UX designers to design accordingly. It prevents users from memorizing all the details by securely storing with it, which indicates AI is enhancing the app usability. Besides, it let the users have access to various in-app gestures, which turns their app experience to be more enticing.

5. Improved App Security

AI technology will cater the biggest concern of mobile app developers, i.e, security. With parallel technologies like Predictive Analysis and Machine learning, the technology will help in making predictions related to app security and vulnerability levels. The technology will keep an eye on the user behavior pattern and alert is anything suspicious is found. Not only this, the technology will also recommend or implement changes to improve the security of the app. It will also introduce new ways of logging into/out of the mobile application.

In addition to evaluating and implementing improvements in the security mechanism, the Artificial Intelligence technology will also let the app developers find potential security “holes” and “backdoors”, reducing the risk of intruder attack by employing these security leakage points.

6. Enhanced App Marketing

Not only the app development and engagement, the Artificial Intelligence will also refine the app marketing scenario. The AI-enabled machines and apps study the market trends and user behavioral pattern to provide real-time, detailed demographics. By this, these machines and apps not only cut down the efforts of marketers in gathering data but also reduces the chances of an error. By serving with real-time data, the technology enables the marketers to make marketing strategies with a futuristic approach. This improves the conversion rates and sales.

According to a Gartner Research, 30% of companies will employ AI for sales by 2020, which defines investing in AI to be the need of the hour.

7. AI and IoT

AI is also playing a pivotal role in the growth of IoT. The technology enables the connected devices to collect real-time data and take a decision on their own. In other words, AI-powered mobile apps empower connected devices to learn from the information exchange pattern and act accordingly.

According to statistics, there will be more than 50 billion connected devices by the year 2020, which means a higher demand for AI apps to control these devices.

Artificial Intelligence technology is slowly and gradually revamping the mobile economy with its potential to collect real-time data, understand human emotions and provide a personalized experience. And now, with the announcement of AI chips in the 5G smartphones, the future of the mobile economy is going to be more intelligent and interesting.

The Untold Story Behind Viral Addictive Apps

Posted on 19/09/202011/06/2021 by Tushar

Development of an Addictive App that gets its first thousand users straight under 24 hours of its app store launch, is believed to be a privilege that is only bestowed upon the brands that have already established themselves in the crowded market, like Rovio or King.

However, the belief is far away from the truth. Every brand that knows the formula for creating an app that gets hooked in users’ minds, can become the next Rovio or King or much bigger.

But, is there a secret formula behind giving the users exactly what they need? An app that they would not just become a regular user of but would also make their friends and family follow with same dedication?

Here is the secret, backed by human psychology, to developing addictive apps…

In his book Habit-Forming Products, Nir Eyal attributes app virality to the elements of a circle, which he calls a hook model.

The model helps understand the human psychology that works at making an app viral in the market.

Let us Look at the Model that Paves the Roadmap to Develop Addictive Apps:

Hook Model: The Secret to Creating Addictive Apps

The model portrays that there are four elements – Trigger, Reward, Action, and Investment which run in a circle and together lead to the conversion of an app or a product into a habit. Thus, making an app the most viral app in the app store.

These are the four elements explained in detail –

Trigger: For an app to become an addictive app, it should be able to hook the user using triggers. The triggers, which are divided into –

External Trigger: These simulations are based entirely on the outside information. Those triggers could be an ad image, notification, a review or rating, recommendation, emails, or CTA buttons etc. These are how the user reaches an app or gets triggered to use any of the app’s functionality.

Internal Trigger: These are mainly the reasons behind the development of the app, i.e. they define the real intention behind the creation of the addictive app. For example: The apps could have been the response to users’ boredom (Social Media/Games/Music or Video Streaming), need to productivity (Slack), or for making a difference by introducing a unique concept (Sea Hero Quest).

Both the external and internal triggers affect each other. For example: One external trigger, like suppose an image of some beautiful top shown on a Facebook or TV advertisement creates an internal trigger, which then forces the users to order the top. Here, an advertisement, our external trigger, is directly responding to purchase, our internal trigger.

Action: Once your users get the push, the time comes to take a planned action. Now, the action entirely depends on the users’ ability and motivation. When the user’s desire to take action comes in sync with their capability to do so, it brings you one step closer to the realization that you have developed an addictive app. Just take a simple, real-time scenario.

Here are two real-life scenarios to help you understand the Action element of the model better –

Suppose you are feeling bored and are logged in some social app. Now the net connection suddenly becomes low and the app is not able to show the content. Here, even though the motivation for using the app is pretty high but the ability to stick with the app is very low.

Next, imagine you open an app that is offering news. You are able to read the articles and are even able to share the one you like with your friends. By a single tap on Facebook Share button, you are done with the sharing. Here, both the motivation and the ability to finish an action were present.

To develop addictive apps that mix motivation with ability, ensure that your app has bare minimum hooks to help keep all the users invested.

So what you can do to ensure that you hit upon motivation and ability at the same time? You do this by offering features even when the internet is low. Plan your app in a way that the users are able to work around the app even when the speed and network conditions are not in their favour. Allow them to continue what they were doing when the network reestablishes.

Reward: For doing even the simplest of the action inside the app, the user must be rewarded. The reward can be anything – appreciation, a form of acceptance, or special attention, all in return for an action, which they perform within the app.

Here is an example to explain the point:

Suppose you are enjoying your time in a puzzle game app and after reaching the 50th level, you get a notification saying that you are top 5th player of that round and then soon you start seeing praises flowing in from all directions in your notification feed and you get 5 extra lives to use in the game.

The puzzle game here is offering you appreciation in form of the extra lives and attention in form of all the messages you are getting from the other users.

You can offer a reward through your app in any form. For example:

A cashback
Name listed as the top player among other names
Free access to content

Investment: as soon as the user gets hooked on the app, they start investing. The amount of investment user has is directly proportional to their reaction towards the hook. The blend of triggers, ability, and motivation together create Hook, which is what keeps your user invested in your app. Hooks are the features that keep your users coming back to your app. They can be anything – Name Mention Tweets, comments/likes/share on Facebook, live stories on Instagram, or picture filter on Snapchat.

Good hooks work, irrespective of with what intent the users are involved in the app with.

So now that we know how the users’ psychology works and what elements your app must have, to make the users get hooked with it, let us now move on to looking into some other time tested ways that are known to have set the standards for the top mobile app development companies.

1. Develop Something That Users Would Get Inclined to Share

The number one way of getting the users hooked to an app is through giving them an app that they would love to share. Now, the kind of apps that users tend to share have either of these three and at times a mix of these features –

Apps Offer Some Value
Apps Evoke Emotions
Apps Offer Something Interesting

The route to offering all these features starts with a valuable app idea, the one that users would get some benefits off.

2. Select your Target Audience Right

The mobile app time belongs to the millennials. A generation that is impatient, loves everything that has a buzz and craves being updated with everything that is happening around the lives of people they admire or are even remotely acquainted with.

Snapchat, one of the most popular social platform, got their first 10,000 users through word of mouth of high school students and as the history of Facebook goes, the app was first launched to enable students to rate their classmates and schoolmates.

So, to successfully develop an addictive app, find a way to include millennials in it, one way or the other.

3. Have Sharing Buttons Visibly Present in the Right Places

The no brainer but sometimes gravely ignored secret of creating an addictive app is having sharing button placed at steps which the users would want to share.

How many times have you visited a mCommerce site, liked a product but have not been able to share it with your friends in a single click because the social APIs are missing? I am sure it’s a common occurrence. As users, we always end up copy pasting the product page link to another window.

If you want yours to be an addictive app, it is time to enable single click sharing to social platforms in your app.

4. Get a hold of your app analytics

You can only keep the users hooked to your app when you know why they are leaving in the first place. The right set of tools when integrated into your mobile app, will give you the numbers and highlight the problem areas.

Every information related to – the stage where your users left, the season in which your app saw maximum uninstalls or bounce rate, and even the acceptability of your app sharing reward can be measured and acted upon in time using the analytics.

While there are a number of other ways you can make users get addicted to your app, our secret as the top social media app development company for addictive apps, has been the inclusion of features that – make an app useful, make it different from what the users have worked around, and offer something that the users need in return of them sharing the app with their friends.

Although the framework, language, and tools that go into the development of an addictive app in no way different than what goes into creation of apps that get uninstalled after two runs, what brings in the difference is the development process that is followed and above all the app idea.

If you have an app idea that you know people will fall in love with, contact our team of developers who have developed apps that have hit the million download mark, today.

Ways you can guarantee Your Enterprise App Chances of Failure

Posted on 18/09/202011/06/2021 by Tushar

*Disclaimer*: The Blog Is Meant to Wake you Before You Make Grand Enterprise Application Mistakes. We don’t want you to fail.

While it takes a lot of effort to build an app into success, it’s fairly easy to plan its failure well in advance. The chances of pushing your app towards making it a failure is not difficult. All you have to do is miss out on things that the employees need or you can simply keep users out of the enterprise app development process.

If that was not enough, here are the five ways you can guarantee your enterprise app failure

1. Wrong Problem Identification

In your typical corporate setup, there can be over 500 different functions, when the primary ones are broken down to different processes. Identifying which ones of those functions would benefit and become more efficient when mobility is introduced to them, is a crucial decision to make.

There can be many work process issues which might seem crucial and long term right now, such as managing mass recruitment processes, but they might be seasonal in nature. So, wrong identification of which problem actually needs to be solved or which process needs to be changed is your shortcut to enterprise app failure.

2. Poor App UX

If it’s getting too difficult to navigate within the app, if the app is filled with functionalities that are not important for moving a task from point A to Point D, or if your enterprise app asks users to sign in with different credentials to view a report, or by simply not allowing them to leave your app to perform even the basic of their device’s functions, they won’t stay for long.

The second employees realize that they were better off before there was even an app to “ease” their processes, your enterprise app is doomed.

3. No Access to App Analytics

You develop an enterprise app that was meant to streamline the teams, make them more efficient, and enable better tracking and you see it working right in your favour. You see evident changes in team’s performance. But when the management asks you to show numbers, you are lost.

While you see the positive changes, there is no way to translate them into numbers. This happened because you missed out on adding app analytics in your enterprise app development process.

By missing out on adding features that would showcase how employees are working inside the app and what are their pain points, you close down all scope of further improvement.

4. Lack of Marketing

While the top management knows that you are creating an enterprise app that will be floated down to the concerned team once done, but the team doesn’t have an idea. They have not been given any heads up on how their working process is going to change, how it is going to save their time and make them more efficient.

What do you expect the first reaction would be when one day suddenly, the team is asked to move their reports on ABC Enterprise App?

I know I would have not taken it easy nor I would have invested my time in knowing the app’s functionality and plus points.

If you are not following the golden rule of greater the marketing efforts greater the acceptance rate, your enterprise mobile application development process is going to fail, massively.

5. Not involving the Team Seeking Change

Imagine you are developing an app for streamlining the offshore and in house sales team. So you meet up with the management team who give you a basic idea of the issues that are there and just at the back of that discussion you start developing the app.

You don’t bother to sit with the offshore and the company’s in house team to understand exactly what issues they are facing, if it’s on site network issue or lack of a platform where the reports are present.

If that was not enough, you don’t involve the team when deciding the app’s functionalities as well. You straight away go to the deployment stage even without passing the app across the team for review and feedback.

So here are the ways you would be preparing your enterprise mobile app for not just your failure but also for the failure of company’s efficiency.

To prevent yourself from making these app failures, contact our team of enterprise app developers today.

Elements That Are Making Your Food Technical: AI, AR, and VR

Posted on 16/09/202010/06/2021 by Tushar

The Ways Artificial Intelligence and Augmented, Virtual Reality Are Impacting the Food and Beverage Industry are too many and too omnipresent to ignore. From inside the kitchen/ store to the food production chain, the three technologies have found their place right at the center of the industry.

While in one restaurant, diners are analysing their calorie count that has come attached with their order using Augmented Reality, on the other side Food brands are using AI based chatbots to send out messages to users according to their eating behaviour.

Although, it’ll be difficult to find case studies on the exact implication of the three disruptive technologies in the industry, but here are the use cases of Augmented Reality, Artificial Intelligence, and Virtual Reality that have started surfacing over time.

In this article, we will talk about how the industry is transforming with the advent of the technologies.

Let us first look at the implications of Augmented Reality and Virtual Reality in the modern F&B industry

1. Educate Diners of Nutritional Components

With the help of Augmented Reality, restaurants can give their diners a detailed information of the ingredients and their corresponding nutritional value, which is present in the dish that they have ordered.

Using Virtual Reality, restaurants can also create a virtual chef and introduce him to the diners as they look at how their food is prepared in action.

2. Adding Gamification Elements to the Waiting Time

The long waiting time once the food order has been placed, is one of the biggest turn off points for a diner. In fact, it is also the number one reason behind diners not coming to the restaurant twice. To solve the non returning customer issue, restaurants have started introducing the power of virtual reality in their everyday process.

As customers wait for their order, they can join the kitchen and become a sous chef, or they can take a deep dive in the oceans with seals and dolphins in the ocean themed restaurant, all through the advancement of virtual reality.

Also, while the customers wait, Augmented Reality game where they have to look for hidden spoons on the table or count the cherries in the dish can be introduced.

3. Making Chefs, Bartenders, and Waiters More Skilled

With the help of Virtual Reality, Food and Beverage industry would be able to elevate the learning process. The technology can be used to impart skills related to anything – making impressions on cappuccino, carrying four plates at a time to diner’s table, and the art of mixing showman’s skills into bartending.

Real life simulation of tasks using Virtual Reality would lower both learning time and on the job mistakes.

While Augmented Reality and Virtual Reality are more focussed on the experience part of the diners, Artificial Intelligence looks into the Food and Beverage system from the business or backend front.

Here are the ways Artificial Intelligence domain betters the Food industry –

1. Slash Food and Drink Production Cost

An AI system, which closely monitors the level of dirt on cooking equipment to make sure that they are clean, holds the power to save over £100m in UK food industry.

The AI system, which is being built by the Derbyshire-based Martec of Whitwell uses optical fluorescence imaging and ultrasonic sensing to measure the exact dirt levels present in the equipment. The AI system is expected to save over 20 – 50% of the cleaning time and energy that the food industry puts behind this part of the production chain.

2. Assortment Management

By studying the buying behaviour of local purchasers, Artificial Intelligence will help in better management of Food Shelves in the supermarket. By giving the owners detailed information on which product is most in-demand, in what quantity, and in what season, the businesses would be able to concentrate on specific items, while cutting down on filling of shelf space with those that are not in demand.

3. Planned Menu

By analysing the diners’ order request is not just your restaurant but also in those that they otherwise frequent, Artificial Intelligence will help you plan your menu according to diners food preferences. It would also give you an idea of their taste preferences, whether they like their food spicy or have a sweet tooth.

When broken down to a more atomic level, AI would also get you insights on diners’ food preference when there is a football match on or when they are nearing end of month with their salary level now standing at single or early double digits.

4. Lesser Food Wastage

The current Food and Beverage Industry is marked by a series of strict rules and policies related to food quality that is expected to be maintained in restaurants and fast food chain. The rules around quality of tomatoes that can go as slice in burger might lead to a lot of wastage in case they don’t meet the criteria.

With Artificial Intelligence, the actual expectation bar would be raised. The technology would give information on exactly what the users expect and the room they can work around when it comes to tomato slices size and french fries length.

5. Development of new Food Items

By reading the users’ reviews on what taste they are developing, what combination they would like to be introduced, and what they need as a blend of their health and taste preference, the world will start looking into more and more food items getting developed at the back of AI insights.

IntelligentX is one such brand that has developed a series of premium beers according to the users’ feedback collected with the help of AI, and so long the brand is seeing a huge success.

While these are just some of the ways Augmented Reality, Virtual Reality, and Artificial Intelligence hold the power to alter and revolutionize the Food and Beverage industry, the time to come will look into more application of the technologies.

Technology Trends to Watch in 2021 and Beyond

Posted on 15/09/202010/06/2021 by Tushar

There are some technology trends that fizz out over time and then there are the latest technology trends that stay on the sidelines and then gain traction after it either gets major funding or an industry suddenly integrates it in their process.

There are many such technologies that have already made their prominent mark in the previous years and are only a few more advances away from becoming mainstream. These technologies are the ones that we have listed as the latest and upcoming and latest technologies that would be setting a global trend in the coming years.

Without further ado, here are the ten technology trends for the future years –

1. Artificial Intelligence

Artificial Intelligence (AI) is constantly making its place in the list of top tech trends since quite some years. It has found a place in the future technology trends 2021 technology predictions as well.

AI is already known for its superiority in image and speech recognition, voice assistants, navigation apps, automation, and whatnot.

In the artificial intelligence trends 2021, we hope to see tremendous demand and rapid development of AI and modern industrial automation technology. As manufacturing and supply chains are getting back to full activity, labor shortage will turn into a serious issue. Automation with the assistance of AI, robotics and IoT will be a key solution to operate manufacturing.

Other than that AI development companies will be utilizing AI further to analyze interactions to decide basic underlying influences and insights to predict demand for services such as healthcare sector empowering specialists to make better choices about resource use, and to identify the changing ways of customer behavior by dissecting data in near real-time, driving incomes and improving customized experiences.

Its present-day tasks of enabling computers to read (studying messages and reports), see (through facial recognition), listen (by enabling Amazon Echo to answer your command), speak (Siri being able to give you an answer), and even record emotions (through affective computing), will help AI become a technology that no longer needs human intervention to aid its learning. The mass usage of AI in the world is leading to its adoption in a number of sectors: Customer Experience, Designing, Healthcare, Fintech.

2. Voice search

The trending technologies in 2021 will remain incomplete without voice search technology. The time is long gone when the only relation between voice and technology was to talk using our mobile devices. The importance of voice search in today’s time cannot be ignored, as this emerging technology trends 2021 uses speech recognition to identify what a user is saying with high accuracy. As a reply, it delivers the message to the user through voice.

While Google Action SDK and Integration of Siri into apps have already acquainted us with the power of voice in conducting everyday tasks, the applications have still remained very limited. But the future that it has set for itself, has placed voice based applications in the list of top technologies in 2021.

The near future with a set of upcoming new tech trends will find itself conducting more operations with a voice command. In only a matter of time, every device that we have surrounded ourselves with will be able to function and perform actions with a command of our voice. Mixed with Natural Language Processing, AI, and Machine Learning with voice-based applications will find a greater place in users’ everyday activities.

3. Natural language processing

In a year or two, Chatbots would have reached their market potential, with the majority of the businesses employing them to redefine their customer engagement policies. However, the new technology in software development would reach a whole different level through the integration of Natural Language Processing (NLP).

Presently NLP is broadly utilized in financial marketing. It shares a thorough insight into market sentiments, tender delays and closings, and obtains data from huge repositories.

The requirement for a semantic search is another top tech trend to affect NLP in 2021. This search would draw both NLP and NLU (Natural Language Understanding) requiring a granular perception of the central thoughts contained inside the text.

E-retailers would utilize NLP and Machine Learning methods to build customer engagement, analyze their browsing patterns and shopping trends.

A report by Business Insider predicts that the chatbot market which was worth $2.6 billion in 2019 will reach US$9.4 billion by 2024.

4. Blockchain

The rate at which Blockchain is growing has placed it at a pivotal point in the list of latest trends in technology. While prevalent with cryptocurrencies currently, the world will see its mass adoption in the coming years, and Blockchain technology trends will definitely stay here.

Cryptocurrencies, the important Blockchain element, will also find itself divided in a number of currencies and would be floated in the market just like fiat currencies. People who are currently unaware of what Blockchain and Cryptocurrencies are and where they can spend them, will start doing their everyday transactions with them. The future will see Blockchain development solution being explored beyond cryptocurrencies.

In 2021, the technology will scale with updates and better implementations of smart contracts. When it comes to securely exchanging data, the updates to Blockchain tech may mean that it can be used whenever and wherever there is a case of secure, immutable data exchange. For that people can opt for companies like blockchain development company in USA to avail the benefit of this technology.

According to reports by Markets and Markets, the global blockchain market size is expected to grow from USD 3.0 billion in 2020 to USD 39.7 billion by 2025, at an impressive CAGR of 67.3% during 2020–2025.

5. Internet of Things

Internet of Things (IoT) has been finding itself in the list of latest app development trends 2021. Our homes that already have a series of smart products such as TVs, water heaters, microwaves, yoga mats, and the voice-enabled personal assistants like Amazon echo, etc., will find a series of new entries in only a matter of time.

The Internet of Things is the future, and has facilitated devices such as home appliances, cars and much more to be connected to and exchange data over the Internet. The IoT technology trend enables better security, efficient decision making for businesses as information is collected and analyzed through the internet. It is said to provide predictive maintenance, speed up medical care, improve customer service, and offer various benefits in the coming future.

According to Statista Forecasts, around 50 billion of IoT devices will be in use around the world, creating a massive web of interconnected devices spanning everything from smartphones to kitchen appliances.

6. Edge computing

One of the least talked about but one of the latest upcoming technologies will take the center stage the day IoT becomes a mainstream technology. While businesses are presently working comfortably in their Cloud setup, things are going to change pretty soon with edge computing.

Edge computing supports computation and data storage together on the collection device, inplace of depending on one major location that can be miles away.

It is a computing element where everything from – information processing, content collection, and delivery etc. are situated close to the source of information. Latency and connectivity challenges, bandwidth restrictions, and higher functionality are some of the benefits that get embedded at the edge of the source.

To be a part of the future technology trends enterprises should start using edge based design patterns in the infrastructure architectures, especially in those that come with notable IoT elements. For achieving this, the starting point can use edge-specific and co-location networking abilities.

Being a prominent part of a new technology, we with our IoT app development company are expected to witness increased attention being paid to edge computing for enabling intelligent networks, in which the connected devices will be performing the necessary analytics right at the location and would use the results for performing the specific actions. It will all happen within a few milliseconds, as compared to a few hundred milliseconds – the time it takes today with cloud computing. The promise that edge computing comes with, makes it an important addition in the top 10 new technology trends.

7. Predictive & personalized medicine

Innovation is pushing the healthcare sector forward at a growing rate. The potential to get information about an individual’s lifestyle from a smartwatch (like Samsung, Apple Watch, Fitbit, etc.) is giving healthcare professionals the ability to forecast and even treat possible medical issues before a patient even has any symptoms.

When it comes to treating these patients, this technology trend will help doctors prescribe more personalized medicine, often referred to as predictive medicine. The info-driven understanding of how useful some treatments are on people will boost the healthcare market forward in 2021.

With regards to treating the patients, this technology trend will assist doctors in prescribing personalized medication, generally known predictive medicine. The data driven comprehension of how helpful treatments are on individuals will support the medical services market in the coming years.

Reports from Juniper Research reveal that wearables, including health trackers and remote patient monitoring devices, will be the must haves in delivering healthcare with the forecasted annual spend of $20 billion on these devices by 2023.

8. 5G

The 2021 technology predictions show that the world in the coming years will be under the spell of fast internet connection and all the various perks that come attached with it.

5g will find its place in the market very soon, bringing with itself benefits such as high internet speed, lower latency, and higher capacities.

The benefits would make it possible for autonomous vehicles and wireless VR to work with minimal technical hesitancies. The benefit of 5G would be two-fold. Not only would it enrich the user experience by offering higher data rates when we talk by VR or AR, but it will also be much safer, which is where the latency point comes in.

But just how fast would 5G be? It is anticipated that when it takes 26 hours for a movie to download in a 3G network, in 5G the time would reduce to 3.6 seconds.

9. Facial recognition

Your face will become the ideal technology partner by 2020. What started with iPhone X with its face ID will be taken ahead by a number of industries who would now be using your face for a series of different applications.

From the present ability to unlock your phone just by looking at it, the latest technology in facial recognition will allow you to unlock your house and car, which would be connected with the internet. In the future it is said that an individual would be able to withdraw money from the ATM using nothing but your face.

10. Automation

Automation has moved ahead from its involvement in the production lines. There are a number of ways automation will create its presence around us by becoming one the most awaited technologies.

From packaging juice boxes to delivering pizza in self-driving vehicles, automation is fast climbing the food chain from doing routine tasks to a lot more complex, decision-making tasks.

Mixed with Robotics, Machine Learning, and Artificial Intelligence, processes across multiple industries like Food and Beverage, Medical, and Customer Service will become further streamlined and automated by the time future hits our doors.

So here were the latest technology trends that will see the mass adoption in the future years. Are you ready for them?

The Three Technology Entrants That Will Additionally Redefine the World in the Upcoming Years

1. Big data

With the ever growing amount of interaction between machines and humans, the devices that we carry with us every waking hour have become a massive repository of data. Data that is waiting to be converted into meaningful information and insight for businesses to use for offering better service.

2. AR/VR

If there is anything that Pokémon Go has taught us it is that users are very open to the idea of losing the sense of their reality for a good time in the virtual world. Taking the cue from the interest that Pokémon Go managed to create, a number of business models have come up in a number of different industries like Healthcare, Retail, and Education etc. focusing on giving the users a chance to introduce fiction in their daily life and find something of value at the back of the whole experience. That’s why AR VR app development company like us help the clients to achieve their technological goals.

3. Chatbots

It has already been established that Chatbots are shaping the business growth story by making business available 24*7. The coming years will find the conversion magnet becoming more personal and intelligent with the power of machine learning and predictive analytics technologies.

Frequently Asked Questions

Q. Which technology is best in future?

Artificial Intelligence in the best technology for the future. The technology, with its potential to mimic human brain, has offered a myriad of opportunities/functionalities to different business verticals, such as Real Estate, Healthcare, Education, Travel, Finance, and more.

Q. What are future technology trends?

While there are various technologies that exist in the market and will continue to disrupt the market, here are a few that are newly entering the market and are poised to bring transformation:-

5G technology
Edge Computing
Prescriptive Analysis

How might the Discovery Phase aid the survival of your Mobile App?

Posted on 14/09/202010/06/2021 by Tushar

With numerous mobile apps entering app industry daily, the biggest challenge for app developers is to make their app survive. How can one develop an app that beats 2.8 million mobile applications? How can one make his app stand out of the crowd when user hardly use 30 apps a month? How can one create a mobile app with lifetime success like Pokemon Go, Candy Crush and SnapChat?

One word answer to all of these questions is App Discovery.

App Discovery

App Discovery phase, in simpler terms, is the phase where you put your app idea on paper. You consider your business objectives and user expectations and plan how your mobile app will look and feel. You define all the crucial requirements, estimate the cost of app development and all the major milestones. In a nutshell, you create an effective blueprint for your mobile app project.

To ensure impactful results, the mobile app developers should consider the following stages/steps of application discovery:

1. Concept Analysis – To determine if your app idea is feasible as per the business and technical aspect.

2. Market Analysis – To find out your target audience and market based on different demographics like Age, Gender, Income, Region, Occupation, etc.

In addition to Concept analysis and Market analysis, it is also profitable to invest your valuable time in Competitive analysis. It will help you understand competition your app will face and how to deal with it.

3. Requirement Gathering – To study and decide what features and functionalities you want to add in your mobile application. While deciding app features, mobile app developers should consider the needs and expectations of their end users. This will help in creating a user-centric application and hence, improve the chances of app survival.

4. Wireframing – Wireframe is yet another phase of mobile application discovery that you can’t miss. It let you design a visual layout of the app project and determine what features/specifications can be achieved by certain layout and UX.

5. UI Prototyping – This phase helps mobile application development companies to visualize the end product via graphic designs that empower target users to experience the in-app flow.

6. Development Tools and Technology – In this phase, you decide the technologies and tools to employ for building a successful mobile application.

Now, as you know the perks and stages of the App Discovery phase, let’s move to tips for effective app discovery. Ones which can be applied in addition to taking advantage of Apple’s App Clip, Google Instant Apps and similar discovery-friendly functionalities.

Tips for Effective Mobile Apps Discovery

1. Consider ASO

Irrespective of endless marketers efforts, App Store is still the leading source of app discovery, which implies mobile app developers should learn and implement the best practices of ASO (App Store Optimization) to enhance app visibility.

2. Turn towards Social Media Marketing

Employ social media networks to engage the target audience. Share the screenshots and short videos of your app to engage them. Allow users to share your posts/tweets on their timeline and get leverage of exciting offers.

3. Invest in Referral Marketing

This mobile app promotion strategy is to attract new users while keeping the existing ones hooked with your mobile app. All you have to do in this case is to allure existing users to share the app with their near and dear ones and enjoy lucrative offers/incentives.

The most overwhelming example of this kind of app discovery practice is Dropbox. The app saw an uplift from 100,000 to 4,000,000 users within 15 months, all thanks to this method.

4. Team up with Bloggers

Finding bloggers with experience in your niche and asking them to write about your app is also an effective strategy. You can pay them for writing about your mobile application on their blogs, or can let them try a free version in return for the same.

5. Go for Third-Party Advertisements

Apart from focusing on a respective app store, you can also submit your app on third-party app stores like Amazon app store and Samsung app store in order to increase your app visibility.

With the uprising competition, the need and searching style of consumers have also changed. As per Google’s recent research, users these days are becoming more particular of how and what they search in mobile apps. So, it is advisable to look into the app search trends before building a mobile application.

App Discovery Trends for 2018

Here are the top four app search trends that the top app development companies would be focussing on, in 2018:

1. App with Productivity and Convenience

Smartphone users are looking for apps that make their daily life easier and effective, like note-taking apps, calendars, office suits, etc. Google disclosed that searches for apps with features like placing an order, discounts, and tracking orders have increased 120% YoY. This implies mobile app development companies can turn to productivity apps for enjoying better outcomes.

2. Apps that teach new skills

Users are more interested in learning new skills or polishing their skills more than ever. As per the reports, searches for learning-based apps like ‘guitar learning app’ or ‘painting learning app’ has experienced a rise by 80% YoY. Besides, the language-related apps have seen an 85% YoY rise in searches. So, if you build an education mobile application or an app that let the users learn something new, your app will have higher chances of success in the market.

3. Health and Fitness Apps

With time, the smartphone consumers are becoming more fitness-freak. They are searching for more fitness practices and products than before. According to Google report, the searches for fitness shoes and activities like weightlifting has been increased by 135% YoY. Besides, users are searching for apps that improve their physical as well as mental health, such as meditation apps.

4. Finance mobile applications

Whether it comes to reservation, purchase or enrolling in a gym, users are looking for discounts and other offers. In other words, users are more conscious about finances and are looking for means to save more. Google revealed that brands with ‘free services’ and coupons facility have grown to 90% YoY. This directly indicates that personalized offers and referral marketing should be taken into consideration for app success.

While there are various other ways to enhance your app visibility and improve its survival chances, the above-mentioned are our favorite.

What are your favorite hacks to reach a wider audience and promote your mobile apps? Share your tips in the comment section below.