Making Web Accessible

Web should be accessible to a vast majority of people including those with different kind of disabilities. It is not only about those who can’t see or can’t hear or any other specific category of disability. We can make positive impact on the lives of people by making web accessible to them.

Primarily there are 4 main types of disabilities that highly affect the use of web.

How to Incorporate Accessibility in Your Website

1. Vision

People with low vision or those who are completely blind mostly rely on using the screen readers and keyboard. Specially designed keyboards are available in the market which blind users can easily use. In earlier days people with vision impairment had to use external bulky screen readers attached to their computers but these days browser extension like Chromevox and Fangs are available.

Websites should be designed and coded in a way that these should be easily recognizable for the screen readers. For example: putting appropriate alt tags in images help screen readers to read the image loud to blind users so that they get to know what that image is all about.

Also, there are huge number of people in the world who are color blind. This term may be confusing for some people. It doesn’t mean that the person is blind or can not see anything. Color blind people can see the colors but they see them differently. Green and red are the highly affected colors.

As per the survey results, 8% of men and 0.5% of women are color blind. You may wonder why this huge gender based difference. The reason why men are highly affected than woman by color blindness is: X-Chromosomes. These X-Chromosomes are responsible for sending color signals to the human brain. Men are born with one X-Chromosome whereas women are privileged to be born with two X-chromosomes and in case one is defective then the other one comes handy for women. Nature has offered extra privileges to women. :D.

Some of the famous celebrities to name with color blindness are- Mark Zuckerberg, Bill Clinton, Keanu Reeves, Prince William Windsor.

There are many ways in which we can make web accessible for color blind people. For example: include color names and show example, please see the image “Color Names

Don’t rely on color coding only, instead try to use a combination of color texture or pattern. Please see the image “Colors and Patterns”.

You can also proof to color blindness in Photoshop and Illustrator while designing. Please see the image “Color Proof”.

Web Accessibility: By making your website accessible, you automatically increase the target audience. - DEV Community

2. Hearing

Making web accessible for deaf and hearing impaired people is relatively easy. The best solution at the moment is the use of closed captioning whenever a sound appears. This technique is widely used in television where a text is displayed whenever a sound appears.

Use of signs and symbols is also a very useful technique for this category of people. Captioning the videos on web pages also ensures that search engine will more accurately index them leading to more people finding your content. There are certain tools that can help create captioning to our videos like Overstream.net that allows to caption videos hosted on other sites like YouTube.

3. Motor

The requirement for motor impaired web users is generally overlooked or poorly implemented. The main reason for motor impairment is stroke, Parkinson’s Disease, a broken arm/wrist/palm. To help this category of people we should always ensure to increase the width and height of the clickable area. This can greatly help the motor impaired people who can use the mouse but with limited mobility.

Some of the other easier ways are to include images for text links. Clicking images is far more easier than to click text links. Assign CSS command display:block to each link in the vertical list. This way full width is clickable instead of just the link. Use of padding on left and right of the text links can also increase the clickable area. Assigning a background color to focused links is also a very useful technique we can do to help the keyboard-only user tabbing through the web.

4. Cognitive

This type covers the difficulty with understanding, inability to focus and distractibility. We should follow universal design principles to make websites accessible to individuals with cognitive disabilities therefore making it more accessible to everyone. Mainly there are 3 principles that come handy to design the web for cognitive disabled people as explained below:

  1. Content of the website should be simple. We should refrain from using complicated language, technical terms, legal jargon, and professional buzzwords. If it is necessary to display complex information we must use a glossary of sections targeting different people.
  2. Placement, styling and consistency of navigation links. We should make sure all the navigation links are at the same location and are not scattered on different places. It becomes very uneasy for cognitively impaired people to try to locate what they are looking for.
  3. Using illustrations, icons and other visual cues to communicate the key idea. Images can be very effective in communicating the complex information otherwise this information may be lost in the middle of a long in-depth content.

Making Web Accessible for All | Humble Bits

There are also impairments that are directly not associated with the users. Environmental factors also have huge effect on how people use and interact with the web. Some of them are mentioned below:

  • Low bandwidth, intermittent internet connection
  • Bright light, rain or other weather conditions
  • Noisy environments
  • Only option to browse the web on mobile devices

There are different legal acts in effect in different countries to give equality right to disabled people and help them use the web without discrimination. Section 508 requires US federal agencies to ensure that employees and members of public with disabilities should have equal opportunity to access government information.

Target.com: In February 2006 a student of University of California-Berkley, Bruce Sexton in conjunction with “National Federation for Blind” sued Target.com because it’s website was inaccessible for the blind. This lawsuit was used as a spotlight to many corporate websites that don’t play well. Target.com had to settle the case with $6 million.

How Do You Make Loyal Customers Out of Website Visitors?

10 Proven Ways to Convert Your Abandoned Cart Website Visitors Into Loyal Customers

In the next 5 minutes, you will gather all the knowledge about repulsing potential customers with the help of your website. But if you continue reading after that, we will let you in the secrets of how not to do that.

Every smart marketer knows what kind of impact a good website can have on a business’s conversion rates – A Big One. And this magic wand becomes an even more crucial key to conversions for startups and small businesses.

There are two major kinds of mistakes that can sum up a Bad website – Design mistakes and Usability mistakes.

Well, the good news is, mistakes can be corrected. However, if you’re one of those businesses who have altogether skipped bringing your business on a website, then it is just bad news for you.

Without procrastinating a day more, you should start working on building a website for your business but before that, read on, to find out the dos and don’ts of business websites and how they make you money.

Mistakes Made in Creating A Website

What is the most basic function of a website? Delighting the visitors What is that the website should not do? Annoy the Visitors.

It is that simple. But only for a more elaborate discussion, let us take into account that what are the mistakes made by developers and designers in creating a website that might end up annoying visitors, aka Potential customers, instead of helping them.

A. Purposeless Pagination

How to Convert Website Visitors into Loyal Customers?

Pagination is the process of splitting up the contents of a web page into multiple pages because displaying too many articles and images on a single page make it bulky and hard to load. It is often done for web pages with a long list of articles or items and it makes sense.

Although, there is another reason for which the process of Pagination is being used for a purpose which is plain annoying for users. Some websites divide a single article into multiple pages in order to increase page views. More than a few websites and blogs earn their revenues with the help of advertising and getting page views.

While this may look like an easy way to earn extra bucks but besides being irksome for users, it also poses a serious problem. That is, search engines analyse the content of each of your website pages and indexes these pages according to the content of those pages along with keywords. If each page is divided into multiple pages, it dilutes the content and thus it will negatively affect the page ranking of your website.

B. Broken Links

Finding (and Fixing!) Broken Links to Prevent 404 Errors

One of the most annoying things on any website is seeing the “404” error pages. These are the hyperlinks that lead nowhere. For the best way to avoid these best links, you need to thoroughly test your website as regularly as possible. For a little help, you can even include a “contact the webmaster” link at the end of your web pages so that if a user finds a broken link, they can quickly inform you and they can be fixed immediately.

C. Having Multiple Font Styles

10 Beautiful Font Combinations For Your Design In 2021

Any web page or all the web pages of a single website need to have a uniformity in terms of style, colour theme and typography. This helps the website in having an acquired consistency but what most novice website developers do not understand is that using multiple font styles does not add to the site aesthetics, instead, they make it look like a mash-up of an immature website.

Your website should be able to ensure the visitors of your stability, maturity and reliability and not otherwise. It is also important to test your aesthetics over a number of devices and learn how to create a high conversion website.

D. Bad Navigation

6 Ways Bad Website Navigation Can Tank Your Marketing

A website should allow the users to seamlessly navigate through the website without the need to ask another person about the whereabouts of any particular section. Users must be able to find their way around as easily as possible and not struggle to find a certain information on the website.

For getting over a bad navigation, textual descriptions can be used for all the links. Always remember that users are impatient for any new website and if they cannot find their way around in 3 clicks or less, they will leave immediately.

E. Complicated Registration Process

30 tips for signup flows (so that users stop cursing you) | by Maxim Stepanov | UX Collective

Registration pages are a tricky business. Many a time, websites ask for information that they do not need and it becomes a hassle for the users to fill in the entire form and not to mention if they mistakenly reload the page and then are asked to fill in the whole information again. This is a recipe for driving users away at first glance. Gone are the days when users used to fill out a long form for every registration process.

SO even though you make your registration process mandatory, you need to do a research on the form details and choose the mandatory details only. After all, for signing up for a newsletter, users do not need to fill their Father’s name.

After going through the major mistakes most website designers end up making, we ought to learn about the corrections of these mistakes which do nothing other than driving the users away. Therefore, let us take a look at how to convert website visitors into customers.

Ways to Make Your Website A Conversion Magnet

In order to build a conversion focused web design, there are certain things to take care of and not to let the big mistakes of website design come into your way to convert traffic into sales. In fact, let us move forward and see how to make your website a customer generating machine.

In order to attract more traffic in a way that they’ll be interested in doing business with you and your company, you need to take care of the following things with the utmost importance.

1. Work Upon the Readability

Clarity and Readability Checklist for Content Creators | Meet Content

There are very simple ways to enhance user experience with the readability for your website visitors. It can be done in two ways: Always compare your website’s colour schemes with that of other websites of the same business domain as yours and understand how they are able to portray their seriousness and maturity through their website. And also, how can you apply their methods to improve the readability of your website.

Use a more readable and clear font for your website typography. The best to use is Sans serif typeface since it allows easy reading on the web.

2. Work Upon an Organized Content Layout

The Best Content Calendar Template to Get Organized All Year

Let’s face it – any website’s content is the driving force of traffic. Therefore to increase website conversions, paying extra attention to the content is what is required of the website developer and designer. It is highly crucial to know that the structure of website content can either make it a success or a failure.

In order to organise content on your website, use HTML and CSS while designing the paged of your website. Apart from that, there should be enough whitespace between the images and text with the use of margins.

Also, it is very important to regularly update your content and website pages. And updating the content does not mean adding more content but rather to find out and correct past mistakes.

You can also look forward to hiring a “web gardener” in your content team who will basically root out old mistakes and keep the web content up to date.

3. Consistency in UI Design

Why Design Consistency Matters for Your Website | Web Design MI : build/create

Some new designers take the UI design to the next level and put excessive elements of design without a theme to work with. Sometimes they even go far enough to apply a different theme for every page of the website. It does not matter how wonderful the individual design elements are if the overall consistency of the website is missed, converting the website visitors to leads can turn into an unachievable dream.

For avoiding this inaccuracy, the website designers should use a consistent design template for every one of the web pages along with embedding the links to the main page of the site.

Aesthetically, simple design is the key to creating a conversion focussed web design.

4. Having a User-Friendly Screen Resolution

I can say with certainty that we all have, at some point of the other, visited a website where we had to scroll horizontally or zoom out to get a full look of the page. This happens because the screen resolution is not tested among multiple devices.

A good website designer will always take care of the fact that his/her website should fit the devices and screens of all sizes and resolutions. Unarguably, this is a difficult task to include all the different devices in the design but still, we can use different tools that can help the designers to learn how to optimise your website for more conversions for the majority of the devices.

Services such as Google Analytics can help you in gathering information about the various monitor resolutions of your users and this information can be used in the design update of your website.

5. Careful Usage of Graphics

The 7 Elements of Good Graphic Design

For a big customer conversion Idea – Never use too many graphics/images/animations on your web pages. Although, it is true that images can gain the user’s attention but it can also work as a distraction from the main content of the website. Instead of stuffing the website with as many images as possible, they should be used at subtle guides for helping the user to understand the content and navigate through the website.

The appropriate use of Graphics and animation is how to boost conversions on your website, so use them wisely.

To sum up, the above-mentioned mistakes and the ways to correct them are not limited to these elements. All the good website designers and developers are aware of the power a website holds over the conversion rate of deals and that’s why, we, at Anteelo, build a website as an extension of the mobile app for our clients.

There are delicate methods that we apply to the websites that we build to ensure converting website visitors to leads as much as possible.

To know how you can improve your website and get more customers, head on to our Product Design service section to know what we do to make websites a conversion magnet.

Features to Look for in a Web Host for a Hospitality Business

5 Tech Solutions for a Better Hotel Guest Experience

As the hospitality sector prepares to bounce back after the lockdown, many companies are seeing the importance of their websites going forward. From marketing to customer experience, your online presence can make a dramatic difference to the success of your business. Here, we’ll look at some of the ways your website can benefit your company and what things you’ll need to include in your web hosting solution.

Better marketing

The medium is the message – Prime Creative Media

Having a website ensures your hospitality business is open 24 hours a day. Visitors who search for you, click on ads or see your social media posts can quickly find all the information they need about your business.

From a marketing perspective, you’ll be able to make a feature of your business’ services, whether that’s your menus, hotel rooms, spas and other services. You’ll be able to post detailed descriptions, interior and exterior photographs, videos, customer reviews, star ratings and all the other details that discerning customers want to know before making a reservation.

Improved customer experience

How to improve Customer Experience (CX) in 9 steps? | Feedier Blog

Websites are no longer just for promoting your business. Today, many hospitality companies are making them useful for customers throughout their journey with you. A website can enhance customer experience in many ways. A hotel, for example, can use it to take room bookings, enable customers at the venue to book restaurant tables, order room service, contact the concierge, find out about nearby amenities, take advantage of offers, check out and more. Even after they have left, you can use the website to create a members’ area to develop customer loyalty and promote future visits.

Customer experience has become increasingly important in hospitality and those venues that make things quicker, easier and more convenient for their customers will benefit from better reviews,  increased loyalty and a growth in revenue.

A website for staff

Design Trends For Company Team & Staff Pages - Vandelay Design

A further way to use your website is to create a separate area for your staff. This can be used to increase efficiency and improve the way you deliver services. Staff can use your site on their smartphones to sign in or notify you of absences, they can inform management about issues, such as low stock or maintenance requirements. It can be used to send messages, display notices and timetables, issue daily instructions and more. All of these can improve the way the venue is managed and enhance the service you provide your customers.

What to look for in a hosting solution

To put these things into place and get the most from your hospitality website, it is vital that you have the right hosting solution for your hospitality company. Here are some of the hosting features you should look for.

Strong security

9 rules for strong passwords: How to create and remember your login credentials - CNET

As a hospitality company, you will likely need to collect and store the personal data of your customers. In some cases, this may include names, addresses, contact information, payment details and even passport information. Legally, you are required to keep this data safe in order to comply with regulations, such as GDPR.

Hospitality companies are the targets of cyberattacks simply because the criminals know they keep this information and they are using increasingly sophisticated means to acquire it, including ransomware, phishing attacks, malware infections and hacking.

To keep your system and data protected, you need to choose a secure hosting solution. Make sure your web host provides a range of security tools, including a robust firewall, intrusion prevention, malware scanning, remote backups, SSL encryption, spam filtering, email scanning and more.

Growing room

GOING V/S GROWING: Are you GOING or GROWING through life? – NLP Training, NLP Coaching, NLP Master Practitioner,Motivational Speaker

As the hospitality sector becomes increasingly digitised and automated, your hosting needs will grow over time in order to provide a wider range of online services for both staff and customers. You might, for example, need to deploy website chatbots, virtual tours, customer-facing reservation tools and link your website to third party booking sites. Additionally, the increasing reliance on data for decision making means you may need to analyse more data to improve online and digital services for your customers.

To make use of these tools and technologies, you’ll need a hosting package with more storage and better performance, such as VPS, dedicated servers and cloud hosting. To make growth easy, look for a web host that provides all these services and will help you migrate from one to the other. This will save you the headache of having to move everything to a new host.

Guaranteed uptime

Does Kinsta Offer High-Availability Hosting and Guaranteed Uptime?

If you are going to offer 24/7 services to your customers, you need a website that remains constantly online and which can cope with the demand for your growing online services. Failure to do this can lose you custom, damage your reputation and lead to complaints and poor reviews. Look for a web host that guarantees an uptime of 99.9% and above and make sure your package is large enough to deal with the demand you expect.

24/7 technical support

The Importance of 24×7 Customer Service for Your Business

Managing a hospitality business is challenging enough without having to struggle with technical website problems. However, as the sector adopts more sophisticated online technologies, the demand on managers is likely to grow. To take away the stress and the challenge, it is important that your web host provides 24/7 technical support. This way, should you have an issue there will be a qualified expert there to help you, regardless of the time of day.

Conclusion

Finding the right hosting solution is critical if your hospitality company is to bounce back from the lockdown and remain competitive in a market that makes increasing use of digital technologies. The right hosting can ensure your website is capable of delivering a wider range of services to your customers, enables you to deploy tools to improve staff and operational effectiveness, keeps your systems and data secure and ensures your site stays online.

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