10 eCommerce Website Security Tips

How Much an eCommerce Website Costs in 2021 | eDesk

While all websites need to protect themselves from hacking and infection, eCommerce website that carry out online transactions and collect customers’ financial and personal details need to take extra special care. In this post, we’ll show you some essential tips to keep your online store safe.

1. Use a secure eCommerce platform

15 top tips for shopping safely online

All website platforms have their strengths and weaknesses but some are more secure than others or have security plugins that can make them more robust. Magento is a CMS specially designed for eCommerce website and with security features built around the needs of online stores. WordPress, the world’s leading CMS, has numerous plugins you can use to keep the site secure, including the well-established and respected Wordfence and Sucuri.

These defences can protect your site against a range of threats including malware infection, SQL injections, Denial of Service attacks, cross-site scripting and zero-day exploits.

2. Make sure you scan for malware

How to Remove Malware From Your PC | PCMag

Most web hosts offer a malware scanning service that detects and prevents the various types of malware infecting your files. Using such services can prevent these stealthy programs carrying out their malicious activities, such as ransoming your site, stealing your data, infecting your users’ computers and so forth. Ideally, choose a service that will notify you immediately if an infection has been found.

3. Install SSL certificates

How to Install SSL Certificate on Your WordPress Site

SSL is essential to online stores, as most payment gateways won’t allow you to undertake financial transactions on your site without it. Essentially, installing an SSL certificate enables the encryption of financial data as it is sent from the customer’s browser to your server, thus preventing it being stolen during the checkout process.

With an SSL certificate installed, your web address changes from ‘HTTP’ to ‘HTTPS’ (S standing for Secure) and this enables search engines to put a green padlock icon in your visitors’ browser, increasing the likelihood that they will trust and buy from you. It also increases your chances of ranking higher.

4. Better management of customer data

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Customer data is valuable to hackers as they use it to steal from people or sell it on the dark web to other criminals. If you collect customer data, this means you are a target for hackers. That said, a criminal can’t take information if you haven’t got it. The first rule of managing customer data, therefore, is to only collect the information you actually need. If that information can be taken anonymously, so it cannot be linked to individual users, even better. Encrypting data, such as with the SSL certificates mentioned above, also makes it more secure. Finally, consider where you store your personal data. If it is stored along with your website files it is more vulnerable than being stored remotely, perhaps in the same place where you would keep your remote backups.

5. Enforce strong passwords or use 2-step authentication

Why you need both Two-factor Authentication & strong passwords on WordPress sites - Security Boulevard

While strong passwords can be a pain to use and two step-authentication makes signing in take longer to do, both of them massively reduce the chances that you, your employees or your customers will fall foul of a brute-force attack.

As modern computers and phones securely store strong passwords for you, so that people don’t even have to know what they are, there is really no excuse for not using these measures.

6. Train your employees in security

Cyber Security Training for Employees | Travelers Insurance

Unwittingly, employees are a major cause of cybersecurity breaches. Using weak passwords, clicking on links in infected emails and sending valuable information to fake emails that pretend to come from their bosses are all common ways for eCommerce website to get caught out.

One simple solution is to train your employees so they know what the threats are and how to stop them. You can also put essential good practice into your IT policy to ensure that your staff know they are obliged to follow the rules you set.

7. Use authentic plugins and themes

Why You Need To Discontinue Using Nulled WordPress Plugins On Your Site - weDevs

There are tens of thousands of themes and plugins available for the various CMS platforms and these can be obtained from a variety of online sources. Not all of them, however, are guaranteed to be secure. It wouldn’t take very long for a criminal organisation to develop a theme or plugin with a built-in virus or spyware and make it available on a third-party website as a legitimate piece of software. Indeed, such a theme or plugin could function perfectly without you knowing it was infected.

To protect yourself, always use software from reputable sources and from a verified developer. The safest place is from the website of the actual CMS, such as installing a theme directly from the WordPress Repository. That’s not to say that there aren’t any reputable third-party developers, there are. You just need to be careful.

8. Monitor website activity for threats

Five Tools for User Activity Monitoring | Logz.io

Website monitoring can spot risks and help you to stop attacks. It can, for example, tell you if someone is making too many failed login attempts, a clear sign that there may be a brute force attack taking place. It can indicate if people are trying to log in from countries that you wouldn’t expect your visitors to come from or if they are using usernames which they shouldn’t be using, such as ‘Admin’. Monitoring can also discover the initial signs of a DDoS attack and put a stop to it before it takes your site offline.

9. Ensure software is updated as soon as possible

Cybercriminals intentionally search the internet looking for eCommerce website that run vulnerable software. Luckily, most developers will issue an update or a patch to fix a vulnerability as soon as it is discovered. Any website that uses automatic updates or which manually updates as soon as a patch is released is immediately protected once the new version is installed. It is those websites that delay updating that leave themselves wide open to attack. In essence, its no different to leaving a shop unlocked overnight when you know there’s a burglar working in the area.

10. Use remote backups

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60% of companies that experience a cyberattack go bust within 6 months. For many, the reason for going under is that it takes too long to recover. Losing their website files, content, customer data and sales orders means it would take months of work to get back online, by which point, the company is no longer viable.

Quite simply, by taking regular, up-to-date backups and storing them remotely, such disasters don’t need to happen. If your site goes down, whether from a cyberattack or any other reason, a backup means it can be restored very quickly and your business can be back online in no time.

Conclusion

As an eCommerce website , it is crucial that you keep your website as secure as a traditional retailer would their bricks and mortar store. Hopefully, the ten tips we have raised here will provide comprehensive guidance on how to prevent your online store suffering from a cyberattack and, should the worst happen, show you how to recover quickly enough to keep your business from going under.

The five Key eCommerce shopping Trends

Increase Sales and Efficiency of Ecommerce Store - MakDigitalDesign.com

The last twelve months have seen significant change in the online retail market. The number of people buying online has risen sharply, as has online spending as a percentage of all retail spending. While this growing market provides greater opportunity for online stores, they are having to adapt rapidly to shifts in consumer behaviour and emerging technologies. Here, we’ll look at what the most important trends are for online stores.

1. Personalised shopping

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Beyond its speedy delivery and vast range of products, one of the reasons Amazon dominates the eCommerce market is because it delivers highly personalised shopping experiences. With data gathered from browsing histories, wish lists and previous purchases, together with freely given information, such as date of birth, gender and location, they use AI-powered product recommendation engines to create individualised homepages that display highly relevant products. Customers love this experience and reward Amazon for it with increased spending and long-term loyalty.

2. Omnichannel shopping

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It is such a popular model with consumers that it has become one of the major trends for eCommerce stores everywhere over the last few years. The difference today, however, is that signed-up shoppers expect every homepage to be personalised when they log in.

To stay competitive and build stronger relationships with customers, online stores need to embrace personalisation, not just in the shopping experiences they offer, but with their communications and marketing too.

With so many different ways to shop available today, customers are expecting stores to make it easy for them to switch seamlessly between one and the other. They may, for example, put a product in the shopping cart on your website, want to check out using your mobile app and then pick it up from a physical store or collection site. Similarly, they may want to communicate via your social media page and then pick up the same conversation later on telephone or online chat.

This is one of the most sought-after customer experiences and companies that offer it benefit enormously from customer loyalty. However, doing it means unifying your inventory, sales and communications systems so that there is a single overview – without this, omnichannel experiences are impossible.

3. Mobile shopping

Why you should be using mobile shopping apps - TechRepublic

Smartphones have become the most popular device for browsing the internet and they are being increasingly used to buy online. They account for over 60% of all traffic to online stores and over half of sales. As a result, online retailers are increasingly putting efforts into improving the mobile versions of their websites, helping them to load faster, make finding and viewing products easier and making it simpler to checkout.

Rather than rely on responsive themes, many are developing independent mobile sites that have streamlined content and specially designed layouts that improve the mobile shopping experience.

4. Sustainable shopping

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The green revolution is having a major effect on consumers’ choice of who to shop with and which products to buy. According to KMPG, 56% of customers will take a company’s social and environmental credentials into account when choosing a brand, while other research showed that last year, 28% of UK shoppers abandoned a brand because they had concerns about its sustainability.

With climate change and the environment becoming increasingly important subjects that are constantly in the news, expect sustainability to be of growing importance in the marketplace. While regulation pushes companies to make progress, consumer expectancy will pull them, with equal weight, in the same direction. Of course, taking advantage of this in the market means more than just becoming greener – you’ll also need to promote your eco-friendliness to consumers.

5. Trustable shopping

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Trust is a critical element of the brand-customer relationship. With the ball firmly in the court of the shopper, brands who want to acquire and retain customers are having to work harder than ever to improve trust.

Trust operates across all strands of an online store’s operations. It begins with delivering on your promises and being upfront, honest and fair when you are unable to keep them – whether that’s delivery times, product quality, customer service or guarantees. Beyond that, it means having transparent (no-hidden extras) pricing, clearly worded and easy to understand terms and conditions, product images and descriptions that are accurate, and genuine product ratings and reviews.

In addition, a trusted company is one that is secure. It uses SSL to encrypt transactions, secures data to protect against data theft, prevents customers’ accounts from being hacked and keeps its website clean so that customers’ devices don’t become infected.

How your web host can help

4 ways your web host can help secure your website | tsoHost Blog

Meeting the needs and expectations of today’s experience-led shoppers can be challenging. However, underpinning much of it is a reliance on the technology provided by your web host. For example, cloud hosting makes it easier to analyse the data needed for personalisation, while providing the infrastructure required to unify separate systems and deliver omnichannel shopping. Similarly, your host can ensure you have all the resources to improve the loading times of your mobile website and provide a whole range of security tools to protect your systems, data and website. What’s more, at Anteelo, we use the latest power-efficient CPUs and SSDs which provide a far more carbon-friendly way to host your website, making your store more sustainable.

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