10 eCommerce Website Security Tips

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While all websites need to protect themselves from hacking and infection, eCommerce website that carry out online transactions and collect customers’ financial and personal details need to take extra special care. In this post, we’ll show you some essential tips to keep your online store safe.

1. Use a secure eCommerce platform

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All website platforms have their strengths and weaknesses but some are more secure than others or have security plugins that can make them more robust. Magento is a CMS specially designed for eCommerce website and with security features built around the needs of online stores. WordPress, the world’s leading CMS, has numerous plugins you can use to keep the site secure, including the well-established and respected Wordfence and Sucuri.

These defences can protect your site against a range of threats including malware infection, SQL injections, Denial of Service attacks, cross-site scripting and zero-day exploits.

2. Make sure you scan for malware

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Most web hosts offer a malware scanning service that detects and prevents the various types of malware infecting your files. Using such services can prevent these stealthy programs carrying out their malicious activities, such as ransoming your site, stealing your data, infecting your users’ computers and so forth. Ideally, choose a service that will notify you immediately if an infection has been found.

3. Install SSL certificates

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SSL is essential to online stores, as most payment gateways won’t allow you to undertake financial transactions on your site without it. Essentially, installing an SSL certificate enables the encryption of financial data as it is sent from the customer’s browser to your server, thus preventing it being stolen during the checkout process.

With an SSL certificate installed, your web address changes from ‘HTTP’ to ‘HTTPS’ (S standing for Secure) and this enables search engines to put a green padlock icon in your visitors’ browser, increasing the likelihood that they will trust and buy from you. It also increases your chances of ranking higher.

4. Better management of customer data

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Customer data is valuable to hackers as they use it to steal from people or sell it on the dark web to other criminals. If you collect customer data, this means you are a target for hackers. That said, a criminal can’t take information if you haven’t got it. The first rule of managing customer data, therefore, is to only collect the information you actually need. If that information can be taken anonymously, so it cannot be linked to individual users, even better. Encrypting data, such as with the SSL certificates mentioned above, also makes it more secure. Finally, consider where you store your personal data. If it is stored along with your website files it is more vulnerable than being stored remotely, perhaps in the same place where you would keep your remote backups.

5. Enforce strong passwords or use 2-step authentication

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While strong passwords can be a pain to use and two step-authentication makes signing in take longer to do, both of them massively reduce the chances that you, your employees or your customers will fall foul of a brute-force attack.

As modern computers and phones securely store strong passwords for you, so that people don’t even have to know what they are, there is really no excuse for not using these measures.

6. Train your employees in security

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Unwittingly, employees are a major cause of cybersecurity breaches. Using weak passwords, clicking on links in infected emails and sending valuable information to fake emails that pretend to come from their bosses are all common ways for eCommerce website to get caught out.

One simple solution is to train your employees so they know what the threats are and how to stop them. You can also put essential good practice into your IT policy to ensure that your staff know they are obliged to follow the rules you set.

7. Use authentic plugins and themes

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There are tens of thousands of themes and plugins available for the various CMS platforms and these can be obtained from a variety of online sources. Not all of them, however, are guaranteed to be secure. It wouldn’t take very long for a criminal organisation to develop a theme or plugin with a built-in virus or spyware and make it available on a third-party website as a legitimate piece of software. Indeed, such a theme or plugin could function perfectly without you knowing it was infected.

To protect yourself, always use software from reputable sources and from a verified developer. The safest place is from the website of the actual CMS, such as installing a theme directly from the WordPress Repository. That’s not to say that there aren’t any reputable third-party developers, there are. You just need to be careful.

8. Monitor website activity for threats

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Website monitoring can spot risks and help you to stop attacks. It can, for example, tell you if someone is making too many failed login attempts, a clear sign that there may be a brute force attack taking place. It can indicate if people are trying to log in from countries that you wouldn’t expect your visitors to come from or if they are using usernames which they shouldn’t be using, such as ‘Admin’. Monitoring can also discover the initial signs of a DDoS attack and put a stop to it before it takes your site offline.

9. Ensure software is updated as soon as possible

Cybercriminals intentionally search the internet looking for eCommerce website that run vulnerable software. Luckily, most developers will issue an update or a patch to fix a vulnerability as soon as it is discovered. Any website that uses automatic updates or which manually updates as soon as a patch is released is immediately protected once the new version is installed. It is those websites that delay updating that leave themselves wide open to attack. In essence, its no different to leaving a shop unlocked overnight when you know there’s a burglar working in the area.

10. Use remote backups

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60% of companies that experience a cyberattack go bust within 6 months. For many, the reason for going under is that it takes too long to recover. Losing their website files, content, customer data and sales orders means it would take months of work to get back online, by which point, the company is no longer viable.

Quite simply, by taking regular, up-to-date backups and storing them remotely, such disasters don’t need to happen. If your site goes down, whether from a cyberattack or any other reason, a backup means it can be restored very quickly and your business can be back online in no time.

Conclusion

As an eCommerce website , it is crucial that you keep your website as secure as a traditional retailer would their bricks and mortar store. Hopefully, the ten tips we have raised here will provide comprehensive guidance on how to prevent your online store suffering from a cyberattack and, should the worst happen, show you how to recover quickly enough to keep your business from going under.

The Benefits of Google’s Grow My Store Tool for eCommerce Websites

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As the world’s leading search engine, Google is in a good position to understand what makes online stores successful. Indeed, its influence gives it the power to set the criteria by which eCommerce websites are judged. Its latest tool, Grow My Store, is designed to provide online shop owners with valuable information and site analysis that can help them improve. Here, we’ll take a closer look at what the tool has to offer.

What does Grow My Store do?

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Google’s primary objective is to offer its users the best search results. While it constantly works to improve its search algorithm, it also tries to improve the quality of the websites that feature in its search results. Those that follow its guidance generally end up ranking higher. This is why it has so much power and influence. One of the key attributes that Google wants online stores to improve is customer experience. The Grow My Store tool was designed with this in mind and is particularly aimed at small and medium-sized retail sites.

In a nutshell, the Grow My Store tool will scan your online store and provide you with a customer experience report which will point out what you are doing well and areas where you should look to make improvements. The benefits, apart from helping your site to be more Google-friendly, are that improved customer experience can increase your revenue by as much as 15% and also help you cut costs.

What kind of websites can use Grow My Store?

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The tool is designed to analyse the websites of all retailers, whether you only sell via a bricks and mortar store, only sell online or sell both online and in store. The feedback you get is tailored to the particular business model that you have. However, while the tool is helpful for retailers who don’t sell directly from their websites, it’s not designed to help businesses that aren’t in the retail sector.

Getting started with Grow My Store

Enhance your ecommerce site with Grow My Store - Think with Google

Like most of Google’s website analysis tools, using Grow My Store is easy. Simply visit the Grow My Store page and paste in your website’s URL and click the ‘Get Started’ Button. You will then be asked to choose your business model (i.e. online only, physical store only or both) so that results can be tailored to your needs.

After this, you are asked to choose the sector which best suits your site. The options are limited to apparel, beauty and personal care, computers and consumer electronics, food and groceries, home and garden and other. If you choose ‘other’, you are able to type in something more specific. Once this information is inputted, the tool will begin analysing your website. To get the full report, you’ll need to sign up or sign in.

What kind of feedback will I receive?

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Google will analyse your site on 22 areas of customer experience best practice. These include basic things like having a returns policy, clear pricing and adequate product information, as well as website features such as easy site navigation, live chat support and a customer-friendly checkout process.

The tool will analyse site speed, including loading times, how long it takes for customers to be able to interact with the site and the time it takes for the site to respond to interactions – all of which can affect bounce rates and shopping cart abandonment. It will examine mobile friendliness, which is increasingly important as more people shop with smartphones and use them to search for local stores. From a security perspective, it will look to see whether you have an SSL certificate installed that encrypts data sent between the user’s browser and your server, keeping payment details secure.

Other areas the tool will report back on include whether you have product ratings enabled; if you display basic store information (e.g. opening times and location and direction details for physical stores); how well your site offers personalisation; how easy you make it for customers to order, return and collect products; and the quality of your fulfilment and customer service.

When completed, the tool will give your store an overall rating and compare it to the average of similar stores. It will also offer advice and guidance on areas in which it thinks you can improve.

Conclusion

It’s always helpful to get feedback on the quality of your online store. The information provided by Google’s Grow My Store Tool can offer insights that you might not have previously considered or highlight issues that you were unaware of. What’s more, it can show you how well your site performs in relation to your competitors. Hopefully, it can help you improve your customer experience and reap the benefits of doing so.

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