February 2019 - Page 2 of 3

How much does it cost to create an app for event ticket booking?

Posted on 16/02/201921/06/2021 by Tushar

Revenue in the Event Tickets segment amounts to US$73,424m in 2019.
Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 9.4%, resulting in a market volume of US$105,359m by 2023.
The market’s largest segment is Music Events with a market volume of US$34,410m in 2019.
In global comparison, most revenue is generated in the United States (US$30,579m in 2019).

These are the two factualities that the events planning and specifically event ticket booking market is based on.

People love going out and having fun. Not everyone can afford a weekend trip out of station.

The factualities that are single-handedly holding the uprising demand for online event ticket booking market on applications and websites.

Let’s talk about the industry in detail in this piece, specifically from the front of technicalities and the event management and ticket booking app development cost.

The statistics that we saw at the beginning of the article, powered by statista are only a peek into the high demand of the flourishing market.

In a way, the demand that the online event management applications are witnessing in the market are drawn by a few companies that have emerged as the leader of the domain.

These brands have not just helped maintain the constant demand that the sector is witnessing. They also have set a growth tangent that a number of entrepreneurs are willing to be a part of.

Now that we have peeked into the event industry on a digital capacity and the top players who have entered the space, the next thing to attend to is a lot more technical.

We are now going to look into the ground level of how ticket booking app development services work.

Starting with the must-have features list first.

The Must-Have Features of Event Management and Ticket Booking App

The feature set that entrepreneurs work around to develop event planning and ticket booking apps like Eventbrite or Ticketmaster while different on the most intricate level contains elements which are not common but also must-haves.

The starting point of all the features is that when you develop an event planning application, you don’t develop one but two versions of the application –

1. For the users

2. For the App Admin.

Let us look at both of them individually.

1. Filter

The functionality surrounds giving the users’ filter events or movie according to their varied preferences like location, timing, ratings, etc.

2. Event Listing

The screen would contain the list of all the events and movies happening or showing in a particular city or state.

3. Details of Event

For all the individual events there would be screens containing the details – the details of the event, the price of the ticket, terms and conditions, etc.

4. Rating

This is the section of the event page where users can give a rating to the event after having attended it. This is also where they can see what people are talking about the event.

5. eTicket and mTicket

Every event planning and ticket booking app gives users the functionality to enter their mobile number and email addresses where the ticket gets sent automatically after they have purchased it.

6. Download Ticket

In addition to the automatic generation of tickets in the face of SMS and emails, users are also given the ease to download the ticket for a much quicker find.

7. GPS

Using the feature users are easily able to locate the venue and also see the distance between their current location and the venue.

8. Booking History

Using this feature user will be able to view the history of their bookings from inside their application.

9. Settings

The option that is mainly present in the menu option enables the users to view and modify their profile details, check the option of whether they want to be sent a notification or not and also select their preferred ticket type.

10. Booking Screen

The ticket booking app solution should also factor in a booking screen that would help them select a seat of their choice.

1. Dashboard

The dashboard feature gives the admin the ease to get a comprehensive look of how the application is performing – the download rate, engagement count, events genre that are getting maximum hits, etc.

2. User Management

This part of the admin side of the app deals with managing the users base. It shows the business what issues users are sharing with the support team and the individual ways they are interacting with the application.

3. Shows Management

One of the most important elements that answer how much does it cost to build event management and ticket booking app is the management of shows. Through the feature, admins are able to add in events and modify their details.

4. Venue Management

The one thing your partnered mobile event app experts should specialize in creating a provision for the admins to keep the venue details updated in real-time.

5. Booking Manager

The next crucial part of ticket booking app development on the admin side is booking management. This is the feature that helps keep admin updated with the number of bookings happening on the application and the timing of them.

6. Content Management

This part of the admin app deals with the management of all the content that is live in the application – details of the event, ensuring terms and conditions are updated, etc.

7. Push Notification

This is the section wherein admins enter the notification content and schedule the timing of when it will go out.

Now that we have looked into the must-have feature set that goes into answering how much does it cost to build an event management and ticket booking app, it is time to look into the next functional element.

Toolset to Follow to Answer How to Build an Event App like Eventbrite or Similar Apps

The tool set or tech stack that we follow to offer Eventbrite like app development services include a range of robust backend tools and intuitive frontend stack. In addition to those, we add APIs that are designed to offer your users a seamless experience throughout.

All of these tool sets that we use add up to answer how do you build an event planning app.

Well now that you have looked at all the must-have features and the ways to create an app for your events using the right tech stack, it is time to get down to what we majorly came here for. To answer how much does it cost to build event management and ticket booking app.

Well, let us get down to answering how much event app builders in USA and India charge for Eventbrite like app development services.

So here’s the section that answers development cost of apps like Eventbrite and similar event planning and ticket booking apps.

How Much Does it Cost to Build an Event Management and Ticket Booking App?

The most honest answer to cost to make a mobile app like Eventbrite, which looks into both management and ticket booking is dependent on a number of factors. Just like your usual mobile app development cost estimate.

But with that said, if you are looking for an event management app that works around the exact list of features that we enlisted above, the cost range can be estimated.

Even if it’s an approximate level.

Now without beating around the bush, let’s give you a clear answer.

The event management and ticket booking app development cost range will fall somewhere in the range of USD 50K and USD 80K Considering you are creating the application in the lines of the technology and feature set that we shared.

This cost range is one that includes everything from design to development and maintenance of your mobile app.

Now that we have looked at the event planning software features and prices, it is time to delve into the ways you can earn back the invested amount.

How to Make Money On Your Event Ticket Booking App?

After spending a whopping range as the one we estimated above, it becomes a little obvious for entrepreneurs to look for ways to make the money back and then grow it.

But how do you go about it?

What are the different ways to make money off of your event booking application app?

Well, there are multiple methods that you can apply to earn back the invested money and that too at a much greater valuation. Methods that are followed by a number of event management industry’s entrepreneurs are following.

A. Commission on Ticket:

You can add an additional commission charge on the price of the ticket that your users pay – an amount that the partnered event organizers or cinema halls’ managers would have to pay.

This is one of the most stable ways to make a profit on your event booking application for organizers and hall managers are always willing to invest in ways to fill in the seats.

B. Advertisement:

You can introduce an advertising model inside the app which would allow you to earn money in return for showing videos or event ads to the customers. You can even introduce an additional mode of in-app advertising payment based on the clicks that the app gets.

C. Event Management Charges:

Although not very common but many businesses offer event management services to their partnered organizers in return of an amount. The idea behind this is that they will deploy their in-house team to manage the event for their partners. Also, they give the option to promote the event for their clients as well

D. Merchandise Distribution:

While this would require expansion on your front, but it can prove to be a great option when you have partnered with organizers who have established themselves immensely in the market.

The way it works is that the official merchandise is put in to be promoted and sold inside your application. The money that the businesses make is on the basis of the commission that they make on every sale.

So here were the four commonly used ways you can earn money at the back of all the efforts and money that your partnered event management app development company and you have put in.

And it doesn’t end here.

There are a number of other direct and indirect channels for you to make money off your application. Get in touch with our team of app builders for events & conferences to know what they are.

Well, with this you are now officially ready to enter the market of event booking software with the knowledge of how much does it cost to build an event app and the ways you can earn back the invested amount.

In 2019-2020, here are 10 ways to develop an Uber-like app.

Posted on 15/02/201921/06/2021 by Tushar

What separates Uber from the many other ride-sharing entities in the world is not the feature set.

Because the feature set that Uber entails is one that almost every other Uber clone app contains – Reason they are called Uber Clone.

No, what separates Uber from other similarly operative businesses is Experience.

An experience that the rider and driver share from the moment they take out their phone to book an Uber.

The result of this Uber app design trick that has come to be associated with the essence of how the brand operates is Brand Resonance. Something that you can experience today itself.

What you will have to do is get consciously active when it’s time to head home from work. That’s it.

See how people around you take their phone out to book a ride and no matter which platform they are on, the majority of them will say they are booking an Uber.

Isn’t this level of brand resonance something that every business aims for? Especially when they operate in a highly crowded mobile app domain?

What if I told you that the secret of how to redesign an app to get its brand resonance lies in the Uber app itself.

Well, it does.

And we will spend the next 8 Minutes in exploring exactly what Uber does in name of user experience that you too can follow to achieve every greatness that the ride-sharing mogul has. A complete disclaimer: Uber is not the only brand which gives serious design goals, Hulu app redesign also has been giving designing goals to businesses.

However, for the sake of this article, we will be concentrating on Uber app design principles.

The elements that we are going to delve into now are ones that can be integrated into your app, no matter what background your application belongs to.

Understanding the UX Principles That Work For Uber (and Can Work For Your Business too)

1. Focus on Localization

One of the main answers of how to redesign an app like Uber’s lies in Localization.

The UX designer team at Uber gives a special focus to ensure that no matter what geographical background location their drivers come from, the experience that they get is all same.

This way, the whole onboarding becomes a breeze and the app learnability curve gets down to an absolute low.

By learning how to do app localization, you too will be able to offer a uniform experience to your users, no matter where they are located. An additional thing to understand here that there is a difference in localization and globalization.

The simple formula is that you should provide for localization if your business caters to multiple ethnicities in the same country and globalization if your business extends to multiple nations.

Here are some things you should take care of:

See that the app content can be changed to a different language
Give the users the ability to message in their regional language
Hire a team of customer support who are bi-lingual.

2. Shed the Belief that Customers are King

You will find millions of articles aimed at methods to drive mobile app engagement among your paying customers. All of them focusing on how important it is for businesses to keep their ultimate customers pleased.

But it is rare to find pieces on how to keep the other stakeholders – the service providers – happy.

Uber is one of those few companies that pay equal attention to the customers who make the final payment AND the drivers who give them a comfortable ride. Uber drivers, in general, are pretty happy with the way they are treated by the agency.

Everything from remuneration to leave policy is devised keeping drivers in mind.

For you to be a brand as appreciated as Uber it is important to give equal attention and benefits to all the stakeholders and not just the customers.

It is the only thing that would help you get a clear answer to how to increase mobile app engagement.

There are multiple ways to go about it

Give your service provider the freedom to reject the service
Make it easy for your backend stakeholders to connect with your team
Make a separate profile for them and show them the ratings that they have received

3. Give Attention to the Journey

If you spent any elongated time in the Uber app, you would know that there is a lot to explore even during the ride.

You can watch the driver’s story video or order something from Uber Eats which is rightly advertised inside the application.

With elements like these, Uber proves that it is not just the interaction points that are important but during part as well.

No matter what your app idea is, until and unless it is something that requires users to be inside the application the whole time like in case of Netflix App, you will have to find ways to improve your app’s user experience after ux review to build that connection.

Some ways to work on your app engagement with the help of your mobile app UX design company can be –

Add gamification in the application
Give your users media to interact with – music, videos, etc.

4. Loved Businesses Make Empowered Customers

Gone is the time of Baby Boomers.

The present-day belongs to Millennials. And millennials don’t appreciate hand-holding.

Millennials want to feel empowered. And Uber understands this.

In fact, this understanding is what answers ‘How Uber Uses Psychological Tricks to engage more users’.

Uber gives multiple queries to the end users to choose from when they face an issue. And these queries do not involve them contacting the support till a much later time – something that holds the secret of how to make your app go viral.

You can follow the route by:

Having a detailed FAQ screen
Giving answers to all things that are in customers’ hands to solve
Placing your support email in a place that is easy to approach but not the first option

5. Promote Related Services Non-Intrusively

How to design app like Uber? Be non-intrusive

Uber does an amazing job with showing dishes that you can offer through UberEats on the main screens of the application.

While you cannot order from UberEats from inside the ride-sharing application, it does a great job of sending you to the play store to install their other app.

The placement which they have set for their other service is so articulate that you will only click on it when you need to but its presence won’t bother you still.

Now, it is not necessary that you should also have another service to follow this Uber app design pattern. You can even follow this principle even when you follow the Advertisement based monetization model.

And also if you offer a subscription to the users to get access to other features of your application.

A few ways to achieve an Uber level of non-intrusiveness *pun intended* are:

Set an icon to show elements that are accessible through the premium account, without sending a pop-up to users mid-app interaction
Have a reward section inside your hamburger menu list and mention that the way to get the reward is through viewing videos
If yours is a gaming application, add the option of ‘view ads to’ or ‘install the app to’ feature after at least one successful round.

6. Uber UX design guidelines for on-demand apps: Treat Paying and Non-Paying Users Alike

A bit in continuation with our Customer is not King point, is the factoring of how you should treat your free and paid customers alike. A key to how to redesign an app like Uber’s

While there is no concept of free customers in case of Uber, the ride-sharing mogul does not discriminate between riders booking a Sedan or those taking the Pool ride.

The only difference that is between the rides is in terms of car type and money. And that’s just about it.

It is a given that the premium customers would get extra features, it might be something as simple as no-ads while viewing videos or something major as unlimited content access.

But what is uncool is keeping a big difference in terms of feature set and giving your free/less-paying customers MVP like features.

In the end, the feeling of true accomplishment should be the same between both classes of your users.

Here are a few ways you can achieve this –

Make the premium set of features an upgrade of your present features and not a completely new set
Be honest about what users would get if they choose to go Premium and let them decide
Don’t ask them to join the premium class until they have used up all the free benefits

7. Constant Feedback – an Integral Part of the Uber UX Strategy

The whole of the Uber driver app redesign was based on feedback.

The brand’s team of UX designers didn’t take a single step without getting a consensus of all the drivers in their community. An act that defines the meaning of community.

When you constantly ask for feedback and not for ratings, the attitude of your users change. Which then has a direct impact on your user retention rate.

Because, at the end of the day, users want to feel that they are a part of your business. A valued part.

Uber makes them feel this way by asking for constant feedback. You can make them feel this way by designing apps that drive user engagement and retention –

Asking your app’s improvement area on the email they have shared
Adding ‘Send Feedback’ option in the menu list
Give them the option to leave feedback when they rate your app low

8. Be Only a Few Clicks Away

Being approachable is Uber’s forte.

The company has made it easy for the stakeholders to approach the customer care both on email and telephone.

Users only follow a few steps to reach out to the customer support team – it’s that easy.

As an app entrepreneur, you too should make it extremely easy for your users to get in touch with you.

All the customer touch points should be visibly present everywhere inside the application – inside the menu list, in the support section, in the settings page and so on. Basically, everywhere your customers might get stuck.

9. Impose Accountability on All Your Stakeholders

What makes Uber special is the fact that the brand breaks the social stigma.

There is a social stigma that drivers are seen as inferior beings and they should be treated as such. But Uber changes the mindset.

Uber enables the drivers to reject a ride if the user rating is low. Thus giving a reason for the riders to behave well with the drivers.

This level of accountability is what you should aim to introduce in your app. Give ways to your customers to connect with the service personnel with respect and integrity.

A few ways with which you can achieve this are –

By sharing stories about the service people – telling customers their aspirations
Prompting customers to tip them or say good things about them
By making it known in the Disclaimer section that the attitude your customers will keep will have an impact on their ratings.

10. Give Security its Fair Share of Focus

Although it was a journey full of scandals for Uber to understand the importance of security, but the brand has come to know of its importance.

And it is not just in the backend. Security has found its place in a number of places inside the application. Uber even gives the option to the users to share their rides with people whom they know – thus seeping security deeper in their life.

A few ways you can give the same secure feeling to the users include –

A badge of security on the app home screen
Multiple authentication options

So here were the ten Uber UX design principles that you should copy in your app, today.

Need help from Product design and development company? Fill the form below and our team of UI/UX experts will get in touch with you.

The UX Deliverables Timeless List

Posted on 14/02/201921/06/2021 by Tushar

The efforts of the UI/UX team can be translated and measured into a whole list of UX deliverables. The deliverables which are then passed on to the stakeholders, both internal and external to get an idea of what the app’s users would experience.

Being the leading mobile app design agency that has helped brands like Dominos redesign their offering, we often get asked questions in the line of –

What are the deliverables that you provide at the end of the project?
Will the development team be able to convert the design in code and then a functioning app, with the help of the deliverable?

To address all these questions, we have prepared a brief description of the different UX deliverables to help you understand what to expect as an outcome when you partner with a mobile app design agency.

The end result of our UX Design process which is what is shown in the illustration below, are all the deliverables that we are going to read in the section that follows

An Entire List of UX Deliverables

The deliverables that present themselves as an outcome of the Mobile app UX effort is a family that can be divided into four subsets –

User Research

Market Research

Design-Centric

Testing Deliverables

User Research Deliverables

This part of the UX deliverables is concerned with looking into the users’ side of the story – who they are, what they prefer in an application, etc.

User Persona

The first deliverable that app UX designers work towards is the creation of a user persona. It is about drawing out an image of your probable user – who are they, where do they live, what do they like, what irritates them, what is their pain point, how do you prefer solving it, etc.

The study gives designers and the business as a whole the idea of whom their software design process is intended for – above all, whom they are not developing the app for.

The next part of user research specific UX deliverable is knowing how the user would move inside the application, something that helps draw out a customer journey map.

It is a visual representation to show the actions that a user would take to reach the end goal in an app.

Being in a visual form, the deliverable makes it easy to identify the steps needed to redesign or improve the app, thus setting the ground for understanding what counts as the UX for perfect user flow.

Experience Map

This deliverable here is basically a diagram that looks into the many steps that are taken by the users when they engage with the application. It enables the designers to frame users’ needs and motivation in every step of the journey and create a design solution which is appropriate for every step in the customer journey map.

Use Cases

It is the written description of how the software design process would be and how your users would perform tasks inside the application. It showcases the users’ point of view and how the app would behave when their request is responded. Every use case inside the app is shown as the sequence of easy steps, starting with users’ goal and finishing when their goal is achieved.

Storyboard

Inspired from movie industry, this part of the list of UX deliverables deal with creating an outline of users’ action and the motive behind them. The idea behind this stage is to not just show what is the environment that makes users behave the way they do inside the application.

Market Research

This part of the UX deliverable deals with the market part of the elements that are known to help businesses get an idea of how their app market is moving.

Competitive UX Analysis

Designers while researching for the app design will be able to analyze your competitors’ apps – helping you understand the industry standard and find out an opportunity for innovating in a specific segment.

The next part in the list of UX deliverables is specific to the core designing part of the application.

Design Centered UX Deliverable

Moodboards

It is that UX design method where a collection of references and images are found which evolve as the product’s visual guide. It allows the designers to showcase the proposed look for the app to the stakeholders before they put any time, efforts, and money behind it.

Sketches

One of the quickest ways to visualize an idea – Sketching is what is next in the list of design deliverable. Made using nothing but a pen and paper, it is used to validate the concept of products and the approach related to design taken by both users and the team members.

Wireframe

It is the UX design method cum visual guide which showcases the structure of the page along with its key elements and hierarchy. They have proven to be very useful when the designers have to discuss ideas with stakeholders and team members.

Prototype

This part of the UX design process is the simulated version of a semi-final app which is also used for testing purposes before the software is launched. The aim of the prototyping process and answer to What is the role of prototyping in user experience design? is to test the products before developers are involved to move on to the MVP stage.

When it comes to creating them, there are multiple prototyping tools that you can make use of to share a clickable version of your design with the stakeholders, all of which can turn out to be pretty useful when it comes to conducting an A/B test for UX designing.

Once all the market, user, and design related UX deliverables are worked upon, the time comes to look at the deliverables which would help test the design in the market.

Testing Deliverables

Quantitative Survey

The need to prepare questionnaires and surveys that help measure user satisfaction and collect app feedback is what comes under the KRA of app UX designers

Usability Report

These reports rightly summarize the findings related to usability in a descriptive and precise way helping teams identify issues and then work for its solution.

Analysis Report

There is a huge number of insights that analytics tools like Google Analytics fetch and show how users are interacting with the application.

Sitemap

The last UX deliverable, which is also an important part of the UI design methodology that acts as the outcome of the designing efforts is Sitemap. It mainly shows the navigation and hierarchy structure of the application – which helps in giving out the information on how content will get organized in sections or screens.

Which UX Deliverable is For Which Audience?

The stakeholders of your design are not just your users but also your teammates and the company’s board and the clients. So assuming that all the UX deliverables you just read would be intended to explain the concept to any one stakeholder category would be a grave misassumption. Your chosen deliverable will have to vary from your audience to audience.

Let us look at all the different combinations that you should work around.

A. In-house management

When it comes to communicating with the managers or internal stakeholders, the UX deliverables which are mostly deemed ideal is the prototype model and the analytics report.

The prototypes give the stakeholders an experience which is a very close reflection of the final app and thus prove to be a solid tool for showcasing what the users would experience.

On the other hand, usability and analytics reports are also found to be very useful when sharing information with the management, for they present clear evidence of the UX recommendation made.

B. Clients and External Stakeholders

When you have to share the UX designs with the external stakeholders like your client, interactive prototypes and mockups are usually the most opted for deliverables.

The idea behind this is when you work with people who have limited knowledge of UX design and ux review, it is always better to give them deliverables that would place the entire focus on visual design. Doing this will help them see the app’s functionality, its information architecture, and the interaction design which is integrated inside the realistic mockups.

C. Engineers and Mobile App Developers

When we talk about communication the UX idea with the developers, interactive prototypes are once again chosen as the right option. But there are other deliverables as well which come across as ideal – site map, style guide, and flowchart.

Because of their detailed focus on interaction specifics and structural details, these deliverables prove to be very useful when it comes to the actual implementation process.

With this, we have seen everything there is to know about not just the types of UX deliverables to expect as an outcome from the UX/UI designing agency but also which deliverable is best for which stakeholder.

Now that you have the necessary deliverable related information, it is time to get started with working on your own app’s deliverables.

React Native App Development Considerations That Aren’t Often Mentioned

Posted on 13/02/201921/06/2021 by Tushar

How is React Different from React Native framework?
How is React Native Compared to Other Cross-Platform App Development Frameworks?
Benefits and Limitations of React Native App Development
Companies using React Native App Development
Scope of Scalability When Choosing React Native for Mobile App development
Type of Apps Best Suited for React Native Application Development

When Mark Zuckerberg said that his team has found a way to bring the simplistic features of web development to mobile, the mobility world got a framework that went on to change the business outcome of several app entrepreneurs.

Known as React Framework, the now popular cross-platform app development medium went on to witness a constant interest from the world of developers and entrepreneurs.

This ever-growing interest in the framework driven by the myriad of benefits that it offers is what has a number of entrepreneurs towards it.

But even amidst all the limelight that React native is getting and the now clear answer in yes to the question of is react native future of mobile app development, the primary universal question of whether it is better than native app development is keeping entrepreneurs on the fence.

A question which has led to the need for knowing the factors that have to be considered when investing in react native app.

This article is aimed at helping you find the answers to what to consider when choosing react native for mobile app development and how does react native work?

Let us start with the very basics first.

How is React Different from React Native Framework?

One of the main confusions that surround the React Native domain especially among the entrepreneurs who are just starting up with the department is understanding what separates React Native from React – the similarity in the first word holds an open scope for a lot of confusion.

React Native is basically the custom renderer of React, like what React DOM is on The Web. It makes use of native components in place of the web components that React uses as the building blocks.

In order to start working on React Native, you will first have to get the know-how of the React concepts – JSX, state, components, and props. Basically, if you know about React, you will still have to learn things around React Native such as the many native components. React Native also gives access to the features these platforms offer, apart from transforming React code to work on iOS and Android.

With the common misconception that surrounds React native now answered, let us look into the point that is more business decision oriented – where react native stands in front of other cross-platform tools or frameworks.

How is React Native Compared to Other Cross-Platform App Development Frameworks?

When we look at the alternatives to React Native as a cross-platform app development framework the names that come up include – Flutter, Ionic, and Xamarin.

Let us look at how the advantage of React Native stacks up against all the three.

A. React Native vs Flutter

Even after being fairly new in the domain, Flutter has emerged as the ideal competitor to React Native. In only sometime of its launch, the latter has popularized the debate around React Native vs Flutter at the back of its capabilities.

But even at a time when the competition is pretty stiff between both the cross-platform frameworks, there are a number of factors in which React Native is proving to stand ahead of Flutter. Factors like –

User Interface

Framework Maturity

Use of JavaScript

Mass Adoption

Set-up and Configuration

Tooling

Lifecycle Management, etc.

B. React Native vs Ionic

While the industry is divided into both sides considering the individual benefits that they both offer and their individual capabilities, React Native again stands ahead of Ionic in the discussion of React Native vs Ionic.

Here are some factors where React Native holds a much stronger foothold compared to Ionic –

High Performance

Better Community Support

C. React Native vs Xamarin

The debate between React Native vs Xamarin is what has taken a slight side-track ever since the launch of a more capable framework – Flutter. However, the demand for Xamarin among cross-platform app developers is nowhere less.

Here are the different factors where React Native stands ahead of Xamarin –

Market Share

Better Development Environment

Better Testing Abilities

Proper Documentation

Comparatively Lower Cost of Development

Now that we have looked at where React Native stands as compared to the other popular cross-platform tools, it is time to look into the next important thing to consider when choosing React Native development – The Pros and Cons of the popular cross-platform Framework.

Benefits and Limitations of React Native App Development

Even after being one of the most popular modes of cross-platform app development, there are a number of limitations that a leading react native application development company works around but also a number benefits that the react native app developers boast of.

An understanding of what the react native development pros and cons are will bring you to a much better stage when it comes to knowing things before starting with the React Native development process.

Let us attend to them both now, one after another.

Benefits of React Native App Development

A. Single Codebase

The best part about react native development of app is the fact that it works around a single codebase. The development team does not have to write codes for two (or multiple) platforms individually, instead, they have to code once and the app will get live on multiple platforms – Android, iOS, Windows, etc.

B. Lowered Development Time

React Native makes it possible for the mobile app development agency to employ only a few people in the project, thus being the number one answer to if is react native good for mobile app development. Instead of keeping two platform-specific teams, they only employ one team in the project. Also, because all the efforts, straight from designing to development and maintenance gets cut in half, the overall mobile app development timeline also gets reduced.

C. Easy Transition for Web Developers

Because a good portion of React app development is done using JavaScript, it becomes a lot easier for web developers to switch to the world of mobile app development, for the learnability curve is pretty low.

D. Open Source

Being open source, React Native gives developers the benefit of code inspection. Also, because of the open-source nature libraries become a lot more compatible with platforms like Windows suite or TvOS.

E. Hot Reload Option

Another time-saving functionality of React Native is the Hot Reload ability. The capability makes it easy for the developers to see what their changes reflect as in the device in real-time. They no more have to push builds to see the effect.

F. Better User Experience

The main feature of a native app is to offer quality user experience by having efficiency and compatibility to operate on a mobile phone. Applications developed with React Native have faster loading time and smooth feel, which makes react native one of the most liked choice. The apps built with React Native also offer perfect performance as well as aesthetic appeal providing better user experience.

G. Cost Effective

Currently, the price related to developing an application can be lowered by 25-30% when selecting React Native. The financial savings is made from having simply one development group rather than two. This implies simple management of process and project as well as more control over uniformity of the manufacturing.

It additionally suggests that there is no difference in the work speed. Meaning that the progress in React Native is constant for both iOS and Android platforms.

Drawbacks of React App development

A. Lack of Connect with Native Elements

The biggest lagging on the React Native’s part is lack of connection with the device’s native elements like Voice Recorder or Camera etc.

The alternate to native framework that solves this problem – Flutter to some extent, but nothing beats the abilities of Native app development.

B. Lack of Third-Party Library Connection

There is a massive lack of third-party libraries connection that React Native faces. In order to make use of the libraries, the development team has to make use of native modules, which only increases the development efforts further.

The alternate solution to this problem – Xamarin

C. Restricted Support for Native APIs

Although React Native is expanding its support scope to multiple Native APIs, the number is still restricted and so is the freedom that developers have in terms of using all the APIs.

The alternate solution to this problem – Native app development.

If there is one thing clear from the benefits and limitations that we just read, it is that when it comes to the cross-platform app development process, react Native has almost all the functionalities to get you started with the process. And whatever’s lacking is something that falls majorly in the ballpark of native app development, making React Native vs Native apps development the right comparison point.

Well now that we have looked at the different benefits and limitations that are linked with React Native, it is time to get an idea of its social standing.

Let us get down to looking at where the adoption state of React Native lies.

Now while we already know that the framework is used by millions of businesses across the globe, we are going to look at the top names which are backing the popular cross-platform app development framework.

Companies using React Native Apps

Even though there is a sharp rise in the adoption of React Native’s top competitor Flutter in the mobile industry, the companies that are already using or are starting with the React native app development process are not less in number.

Here are some of the top apps made using React Native –

Brands Relying on React Native and the factors to consider react native are:

1. Facebook

When Facebook laid the foundation of React Native, it was guided by the need to bring the ease of web development on the front of single team requirement and quick iterations to mobile.

The Result – There was a significant improvement in performance, making the app twice as fast as earlier.

2. Walmart

The business has already given us a peek into how innovative its processes are – something that can be gauged by the fact that it first added Node.js in the stack and after a few years also introduced React Native in the toolset.

The Result – React native inclusion helped Walmart in not just increasing their overall app performance, but also helped in offering near-native interface along with the facility of smooth animations.

3. Bloomberg

The app which is aimed at offering interactive, streamlined experience with heavily personalized content is built upon React native as well with the intent to take advantage of the framework’s automated code refreshes and instant reloads. Intents which stood true of what was expected.

4. Instagram

The social media platform integrated React Native in its existing native application inside the WebView functionality.

The Result – The developer velocity improved to a great extent. And now over 90% code was getting shared between iOS and Android apps, so the delivery number also improved.

5. Townske

The app aims at being the travel guide of its users by giving them a list of places that the locals frequent. They chose React Native for its sole focus on Mobile UI.

The Result – The app’s UI is very responsive and fluid because of the asynchronous JS interaction with a native environment, meaning it loads a lot faster than your usual hybrid app and works around a smoother feel.

Now that we have looked at the reasoning and the impact of choosing React Native that a number of top businesses across the globe have faced, it is time to get down to one of the two direct business impacting pointers of React Native – which also happens to be two of the most beneficial features of react native.

React Native’s Business Benefit Number 1: Small Team Size

One of the biggest benefits that attract entrepreneurs to React Native is the fact that the development type calls for very small team size – something that directly answers if is react native good for mobile app development.

A usual team composition of your average react native app looks like –

1 Project Manager

1 Tech Lead

1 React Native Developer

1 Business Analyst

1-2 UI/UX Designers

1 QA Specialist

This number when you choose Native app development increases to exact double or even triple if the project size is big.

React Native’s Business Benefit Number 2: Low App Development Cost

The next big benefit of React native app development that works for businesses is the fact that it brings down the answer to how much does it cost to develop a react native app to a great extent.

In fact, this happening is what makes React development one of the most trusted ways to bring the mobile app development cost down.

While these two benefits are what keep the interest for app development high among entrepreneurs, the prevalent doubt around the scope of scalability that the framework offers, tends to keep them a little on the fence as well.

Making scalability an important thing to be considered before making an investment in react native mobile app development.

Scope of Scalability When Choosing React Native for Mobile App development

Gone is the time when scalability used to be a matter for backend teams to handle. It has today become all the more important in frontend as well.

The idea that an application should be scalable enough to handle more real-time users and devices is what businesses are aiming for nowadays.

But does React Native holds up to this expectation? Is Scalability one of those must think about factors to consider for React Native app development?

The answer is a Yes, but.

Short answer – The fact that React Native for mobile app development is what is powering an application like Facebook, makes the framework very scalable in nature.

Long answer – It takes certain experience and developmental efforts to know how to structure a React Native app for scale – something that only the leading react native mobile app development services can offer.

With that answered, we have come to the last thing that has to be taken into account when doing app development.

Type of Apps Best Suited for React App Development

While the day is still awaited when we would say that any and all types of applications can be made using React Native for mobile app development, the truth of the hour remains in the fact that the type of apps that can be made using the framework is a number that can be categorized in four points.

Let us look at those four points as the last section of our article today.

Here are the four app types that usually defines when to choose react native for building a mobile app –

Working prototypes

The importance of mobile app prototyping in getting the app idea validated is not unknown to the app industry. And what can be better for developing a prototyping model if not a cross-platform framework that allows speedy development at low developmental cost?

Apps with simple UI

For mobile apps which have very few views and interactions, React Native can prove to be a very viable option. The present of capabilities like quick iterations and hot reloading makes it ideal for brands seeking high app performance.

Apps requiring basic functionalities

For apps that fall into the category of medium to low complexity having functionalities that can be hand-counted, React Native can prove to be a great option.

Non-Native app

Although a no-brainer but apps that do not rely on the native abilities of a device can prove to be a perfect outcome of the native app development process. So, if your app idea is of an application that works perfectly fine as independent software, RN can be a great choice.

The Future of React App Development

Till now we have known the types, benefits, limitations, scope, and how does react native work.

Fabric a project by Facebook is set to transform the React Native future. Fabric makes React Native community and its tools suitable with other different platforms than the typical Android and iOS. It will certainly help in making a lower overload on the application design and architecture and your apps will run quicker than the old cross-platform applications in react.

New Thread Model

A thread is a network where the system connects with the users. To every client demand, a UI needs to go with three different threads. Rather than enabling each UI update to deal with three separate threads, Fabric will empower developers to call synchronously right into JavaScript on any thread provided. Decreasing the stress on the primary thread without compromising responsiveness.

Async Capabilities

Subsequently, making it simpler to manage asynchronous information and data, and also permit numerous rendering priorities.

Simplified/Native Bridge

We know that cross-platform applications struggle because of the gap between the shared code and native conditions. To improve the debugging of bugs, native bridges are required. Developers are planning to develop a fresh simplified bridge, which will certainly boost the direct calls between JavaScript and native.

With this, we have looked at everything that you will have to consider when looking into investing in react app development. The only thing left is finding the right react native mobile app development company.

Well, you don’t have to look further, we are only just a single click away. Fill in the form below and get in touch with us and hire our React native app developers.

How much does it cost to develop a photo editing app?

Posted on 12/02/201921/06/2021 by Tushar

If there is one thing that the mass acceptance of image sharing social media platforms as Snapchat and Instagram have done, besides being the absolute profitable marketing medium, is bring a positive, surging demand for pic editing apps.

With more and more people willing to share their every second with the world, the need to look better – either naturally or through the help of technology is on a sky-high level.

So much so that the photo editing software market is expected to grow over $1030 Million by 2023. An estimated market size which is mainly driven by regions like:

North America – Canada, Mexico

Europe – UK, Italy, Russia, France, and Germany

Asia-Pacific – Japan, Korea, India, Japan, and Southeast Asia

South America – Colombia, Argentina, and Brazil

Africa and the Middle East – UAE, Suadi Arabia, Egypt, South Africa, and Nigeria

There are two main reasons driving this sudden high demand for photo editing software in the market:

Increase in integration of photo editing features on social media platforms
A rise in the number of mobile-based photo editing software

Now irrespective of what reasons are driving the growing market demand for photo editing software, the outcome of it all remains the same – the rise in the number of entrepreneurs willing to enter the flourishing industry. And an even greater increase in people seeking the answer to How much does it cost to build a photo-editing app like Retrica or similar applications.

The current state of the market is as such that the top players’ list is continuously shuffling for many new brands are entering the market with the hope to take a piece of the market pie.

But if you look at today’s date, the picture of top market players that you will see will look like –

If the current market scenario is giving you cold feet from the front of market interest, well, it shouldn’t. The interest for new innovation in the domain is still intact, not just from the investors but also from tech giants who are planning to enter the space.

Here is the supporting evidence –

A. Polarr, the AI-powered photo editing application raised $11.5 Million in VC funding to grow its mobile and web presence.

B. Meero’s image editing tool raised $45 Million in funding last year

C. Apple, in January, announced its plan to release its own photo editing app called Fuzion

See how big yet open to more participation the photo editing app market is?

Now that we have attended to how flourishing the pic editing app market is, it is time to move on to the next stage – One which is a lot more technical and directly mobile photo editor app building cost impacting.

The stage we are going to look into next is ‘Features’. It plays a key role in deciding what the mobile app development cost estimate would be.

A. Registration

The one thing similar between possibly every app active on the stores is user registration.

And keeping up with the tradition, you will also have to add in the feature of user registration in your pic editing app for making it easy to enter the application and ensure that their data is saved inside the app for they are not getting in as guests.

To make it easy on your users, add in the option of social media or Gmail login – this will expedite the whole process to a great extent.

B. Social Media Syncs

The relation of your photo editing app with social media will go much beyond easing logins. You will also have to enable your users to share the edited photo on their choice of social media.

Also, while not necessary, you can even give them the option to invite in their friends and see your portfolio.

C. Photo Edits

The essence of your photo-editing apps would by default be the photo editing functionalities that you are offering them. In fact, this point here is what majorly determines what your cost to develop a photo editing app would be.

For the ease of understanding and cost differentiation, we have divided the feature list, which also clearly answers how to create a photo editing app, into two parts – Basic and Advanced.

Here they both are:

The set of basic photo editing functionalities –The list of advanced photo editing features –

D. Photo Capture and Upload from Gallery

The next in our list of must-have photo editing app features is the option to take the photo. There are two ways to go around it – A. Capture the photo from the camera (your phone’s camera is connected with the application using SDK) B. Upload the Image through the phone’s gallery.

E. Search

If your idea is to create an app like Adobe Spark, which allows you to make image changes by giving you multiple templates to choose from and edit into, you should give your users a search functionality to select their preferred category.

Also, you can give them the search functionality to look for any specific functionality of your application, in case the list is extensive.

F. Shop

There should be a section within your application which has the list of every feature, functionality, and effects that you are planning to sell to the users. Ideally, it should be divided into sections of different things that you are offering to your users – simply for a clear and simplified UI.

G. In-App Payment

In addition to the shop feature, you should also integrate payment functionality in the app, giving your users the ease of purchasing the effect of their choice. To make it easy on your users, you should offer a variety of payment options like cards, online banking, or through platforms like PayPal and Stripe.

So here were some of the must-have features that should be present in your photo-editing application to make it more efficient and valued. And now that you know what those are, it is time to talk about the factor that we wrote this article to answer – How much do photo-editing apps cost?

What is the Cost to Develop a Photo-Editing App?

The cost of photo-editing application development is mainly divided into two parts – A cost that is arrived at on the basis of the list of basic photo editing features, as we saw in the section above a while back and Cost range B, which is arrived at on the basis of the estimation of advanced level features’ set.

Here’s the difference between them both.

The cost of a basic level photo-editing feature app will be between – USD 30K to USD 40K.

While the cost of the Advanced feature set application will be in the range of USD 60K to USD 70K.

Now, the estimated photo editing app development budget range that we have mentioned here is on the basis of the features that have been mentioned in the article. It is not a concrete range and so it might vary from your one requirement to another. Also, you should accept that the answer to what is the cost of photo editing app development in India would be very different from the cost that an agency in the USA would charge.

With this, we have now looked at everything that you need to get started and reach the stage where you connect with the team of custom photo-editing app developers who excel in the creation of the photo-editing app category.

The next and remaining thing left is to know how to get back the invested money that you put under the segment of photo-editing app development and grow it further. Let us get you an answer to that in the next section.

How to Earn Money on Your Photo-Editing App?

When it comes to earning money on a photo-editing application or setting its monetization model, businesses usually work around two modes –

A. In-App Advertisements

Under this mode, the app earns by showing advertisement of other business to their users. The more a user interacts with the advertisement the greater are your chances to earn more money.

B. Paid Editing Features

The next most common mode of earning revenue on your photo editing mobile application is to offer features that the users would pay to use – it can be an effect or a filter or even holiday-themed frames.

Now that you know what is the cost to develop a photo-editing app are practically ready to get started with your own business, there is just one last remaining thing for you to attend to – Getting in touch with one of the leading photo-editing app development companies in India and the USA that would help take your business ahead.

How to Successfully Validate an App Idea

Posted on 11/02/201919/06/2021 by Tushar

Getting an app idea is easy.

How many times have you found yourself looking at something – an event, an issue, or simply a situation and thinking how easy it would have been if there was an app for that?

This occurrence which is also known as ‘There should be an app for that’ is something that has almost single-handedly been responsible for the creation of many millions of apps that are operating in the stores today.

But how to put a filter on your closet full of ideas? How do you validate your ideas’ feasibility? How do you answer ‘Is my app idea any good’?

This is where your search ends – the search to know the right app ideation process.

Let us start the piece on what to do with an app idea by getting you acquainted with the six app idea validation process – something that sets the basis of any and every mobile app development process.

The Six Stages of Mobile App Idea Validation

Validating an app idea to ensure that it fits with your future goal is something that cannot simply be attended in some pointers. There are three different parts and rather phases attached to it.

Here are the six steps to verify your app idea –

Phase 1: Finding an app idea

The first answer of how to validate an app idea revolves around finding an app idea. Until and unless you have a few app ideas on you, checking up on its viability will be out of the question. But how do you get an idea? Where should you head out for inspiration?

While it is true that some of the best performing applications today were inspired by real-life challenges, it will be a little boastful to assume that the same would happen to you and you will too get a real-life problem’s solution, although it’d be awesome if you do!

But in case you don’t, here are the ways you can gather some inspiration for your mobility business:

1. Monitor the app stores thoroughly

Start by making a list of your most preferred app categories where you would like to make an entry eventually. Once you have a list ready, review the top applications in there. See what features they have, what is missing, is there some feature that you can offer in your application, which could make yours different from others, etc.

2. Go beyond app stores to app review and listing websites

After you have studied the top ranking apps in the stores thoroughly, move on to looking into the app rating and review websites – ones which contain the details of the new launches in your preferred category. In fact, you should also make use of sites like AngelList or ProductHunt which contain the details of the new businesses that are now entering the domain you are interested in – be it mobile or non-mobile. And see if you can take these businesses on mobile.

3. Attend meetups

The next activity that you can do to get ideas when you are at a stage of a blank slate is attending meetups and conferences where entrepreneurs meet to discuss their idea and find potential people who might be interested in backing their idea.

These meetups are more often than not a well of information and ideas waiting to be brought to the mobility space.

4. Check who is getting funded

The last of the tried and tested way that helps in getting inspiration is seeing who is getting funded – knowing the industries and business models that are now getting attention will give you a clear notion on app idea testing and where the future lies. A piece of information that you will be able to use to place yourself in it.

Phase 2: Researching the viability

Once you have a basic idea of what app category and type you would be interested in to enter the mobility domain with, the next stage comes – checking the idea validation framework whether it is even viable in itself. This is one of the most crucial steps.

Everything from your business’s future to the justification of how much your app costs depends on the amount of research you put into checking your application’s validity in the market.

This phase is what our article is based on. So, we will be looking at it in much detail sometime later.

Phase 3: Analyze the market fit

After you have known about the app concept validation, the last step before you enter the mobile app development process cycle would be to analyze what the market would demand from your application.

This stage would mainly deal with two things – your app’s feature set and its business model. Make a note of your competitors’ features and see which all you can combine and put in your one application.

Now that we have looked at all the three stages, let us get to the main section of the article, as promised in Stage 2 – How to Validate an App Idea.

Well, here are the Effective Strategies to Validate Innovative App Ideas.

Phase 4: Creating MVP

When you know about your rivals by analyzing the existing applications, acquiring the genuine need of your target audience by studying the market, and hearing the problem areas of the users; you are totally clear in your mind about the application that you will create and features that you will add.

After getting to know the basics and the requirements, you need to consider making a minimum viable product. Make a completely functional MVP and send it out for testing with just the main features to see how it functions in the real world.

Phase 5: Creating digital prototype

When you are finished with all the phases, then you have a reasonable idea of what you are going to create and thus now it’s time for the formation of a digital prototype. Models characterize the flow of design and how it will function before the development of the application. When your prototype is prepared you can do iterations to test the effectiveness of your mobile app and roll out the necessary changes in the design stage to avoid iterating the complete application development cycle and saving time too.

Phase 6: Final design creation

After all the phases are finished and all things arranged, you simply require to draft the last application design and voila! Your application is in the market providing you profits. The design needs approval by the customers who will utilize it, however a design sprint can help you in such cases if getting customer approval is hard for you. Start by testing the design by three or four users, getting feedback from them and executing on the feedback. After this you can dispatch a beta version by permitting only a few customers to join and sign up, and get the insights about their experience to make the end result and launch your application.

Ways To Validate An App Idea

Validating your application idea is a process which takes up multiple steps and time, efforts to become fruitful. Let us look at some of the top ways that can be applied to answer how to validate app idea, whether there is any idea validation tool or is it manual process?

1. Talk to the targeted users

Reaching out to your targeted app users can be your first step to introduce your app to the world. But how do you know whom to contact?

Well, the first thing that you will have to do is create user personas. The benefits of user personas creation ripple down to a number of other app development stages as well. You will have to define your user group in a way that you have a clear understanding of how your app would be used by the people – the features that would be preferred, the layout that will be applied, etc.

Once you have identified the user type who would interact with your app once it’s launched, the next step would be to get your app idea to reach them – the stage that plays a crucial role in finding an answer on how to know if your mobile app idea will be successful.

There are multiple ways to do that.

You can create a survey around your app’s features and send it across to your pool of prospective users to measure their interest rate in your idea. The ways you can reach your users are – A. Through Social Media Ads B. Through Community based Websites like Reddit, Quora, etc. C. Through Connecting with them via Blog comments that they have commented on.

The idea of this stage is to help find answers to the following questions:

How significant is the problem that you are out to solve?
How often does your user group face the issue?
How satisfied are they with the present solution to their problem?
Is the solution that your app is offering something they would be willing to pay for today or in the future?

2. Study the stores

With millions and millions of applications being present in both App Store and Play Store, it can be quite a task in itself to find out your competitors – those operating on the same business model as yours and those who are working on your prime most feature.

Doing a competitive analysis of your mobile app is not easy. There are a number of applications that you will have to peruse and a great number of features you will have to make a list of.

To make it easy on you, here’s a short point by point process to help you understand the track that you will have to follow when doing competitor research and also to answer how to find out if your app idea exists.

Step 1: Start with putting your preferred category name in the search box of the store and see the apps coming in until two scrolls.

Step 2: Enter the keywords that you think your users will put in to find your app in the stores and put them in the search box, individually as well. Make a list again of the apps coming up till two scrolls.

Step 3: Make a comprehensive list of their feature set – see which are common and which are not.

Step 4: Study their reviews and ratings to see how users are interacting with their application, what they are liking and what not, etc.

3. Do keywords research

This step is your way out to understand what people are talking about your category. The mode to gauge if there is an interest in your application – a stage that will help give you a clarification of I have an app idea where do I start?

To start with, you will first have to list out 15-20 words or phrases which you think people will search for to arrive at your application and offerings. Once you have the list ready, put it in tools like Google AdWords or Moz keyword explorer to see the traction the words are getting. The search volume there will tell you whether or not people are looking for an idea like your application.

The information that you will find here would be a clear sign of how attractive your app idea is in the market presently. Also, the list of keywords that you are able to create at this stage will come in handy in a number of other steps later as well, like in case of ASO or when promoting your app outside of the stores. In fact, the step will also get you closer to find app developers specializing in your preferred domain.

4. Create a landing page

It is time to utilize the network you must have created during the survey and social media process.

Make a landing page (otherwise known as a single page website like document) to pass on to people you had reached out to earlier and people whose attention you will acquire next. The idea of it will be to see if at all people are interacting with your mobile app idea.

Tracking of which can be easily done by linking your microsite or landing page to MixPanel or Google Analytics. Also, remember to shorten the link using Bitly or URLBuilder to see how many times the link was clicked.

Other than this, when we talk about the basic things that should be present in your landing page, it looks something like this –

Description of your application
Screenshots or mockups
eMail subscription form

The tools that you would be requiring for creating a ready to be shared landing page includes:

For Creating Pages – Unbounce, LanderApp, Launchrock, Lead Pages, QuickMVP

For Designing Screenshots and Icons – LaunchKit.io

5. Upload rough version of the app on review websites

There are a number of websites where you can submit in your app idea – like ProductHunt or AngelList, etc. So, put in your idea there and see how other entrepreneurs and general new business enthusiasts are reacting to it.

You don’t necessarily need a prototype to use this approach. These sites even let you open pages where you can put in your app’s description and probable list of features that you have envisioned for them. So, make use of these websites to showcase and promote your app idea to the world.

6. Understand the size of your target market

To know your target size you need to first make a list of keywords that are related with your application idea. Then add these keywords to the Google keyword planner tool or any other keyword planner tool. The tool will provide the normal monthly searches that these keywords are getting locally and worldwide. The higher the quantity of searches, the more will be the demand for the services related with your application idea.

Now that we have looked at the ways you can validate your mobile app in the market, it is time to look into the different approaches you should follow to get your app idea across to the potential pool of users – something that would require the help of a mobile app development agency.

Approaches to Check the Viability of Your App Idea

When it comes to transforming your app idea into approaches or ways that can be shared for the world to explore and dissect in detail, there are three methods that come up – MVP, POC, and Prototype.

Let us look at all the three approaches in a little detail now.

Proof of concept (POC)

It is a small version of the project which is used mostly for in-house distribution of the app idea as compared to showcasing it to the other stakeholders. Usability is not something that is given much attention at this stage.

The intent of this approach is to see how the idea is looking inside a mobile app, at a very raw level. It helps mobile app developers understand what flow should be kept and how long will it take. In fact, POC is the stage which plays a very important role in determining how long does it take to develop a mobile app.

Mobile app prototype

While the intent of POC is to show that a feature can be added in the app, Prototype shows how it can be done. A prototype is basically an interactive model of the end product which communicates the navigation and design of your application, which can be made using a number of tools.

It helps your stakeholders visualize how your app would function while showcasing the user flow and giving everyone the idea of the layout and design. Mainly, it is designed by mobile application builders for determining the feasibility of the app but does not represent a final product. The fact that it highlights the issues at the semi-early stage of the mobile app development process makes it easy to fit in the solution from early on as well.

Minimum viable product (MVP)

MVPs are your best shot answer to know how to develop an app idea. It is a minimal form of your mobile application which is shared in the market to test. MVP helps in understanding how exactly are your users interacting with the app. While prototyping helps in solving issues which arise at the start of the development process, the intended outcome of MVPs is for identifying the pain point of the users and some time to get funding from investors.

They are used to verify the following things:

Viability of the product
Assumptions which the team had made about the product
Market demand
Usability

Ultimately, MVPs are used to provide immediate value while keeping the mobile app development cost to a minimum – all the while giving you the possibility of iterating your app development process stage by stage.

Build your brand recognition

After creating and evaluating your MVP effectively, you ought to build up your brand image. Having all-new information every day, a current approved application idea could be invalid tomorrow – we don’t have to remind that, those who are not remembered are not seen – thus you should act quickly and develop your brand recognition.

Above all, your brand image and related things should convey the essence you wish to bring to your application. Arranging about better visual design and identity could guarantee your approval publicly, beside assisting individuals grasp the worth and functionalities of your application idea without any problem.

So here was everything that you needed to get started with the stages of app idea validation – things that would be needed to get your idea off the ground and in the market. In the end, it all depends on how unique yet needed your offered solution is and how many people you are able to reach out to validate your mobile app idea.

The next step? More research.

Now that you have a valid app idea, the next idea is to find the right mobile app development outsourcing partner.

Beyond Initial Coin Offerings (ICOs), An Overview of Blockchain Funding Models

Posted on 10/02/201919/06/2021 by Tushar

2017 was the year when Blockchain first entered the investment world.

The prevalent situation of confusion about the genuinity of Blockchain projects is what enticed the technology enthusiasts to take the matter in their control and create their own funding model to initiate some traction in the adoption of decentralization.

This need to get a new class of investors on board is what conceptualized Initial Coin Offering (ICOs). A model that went on to become a major hit in 2017 with the funding rounds now hitting new heights.

By the end of 2017 and starting of 2018, ICOs had now reached a point where the industry was now passing comparative lines and questioning if ICOs are replacing Venture Capital funding rounds.

In 2018, however, we saw a slight setback in the ICO adoption in the market, in terms of the picture that was now coming on the forefront – a picture of scams in funding bitcoin development. The market though kept rising to the occasion, even when the accusation of scams were surrounding it, with only a slight downfall. Something that now made people question if ICOs are still worth investing.

Came 2019 and we saw new types of Blockchain funding models entering the industry – promising to help Blockchain entrepreneurs and investors get into the decentralization world with more confidence. These models soon became the most renowned non-traditional funding models operating in the market today. In this article, we are going to introduce you with the world of Blockchain funding types that are now slowly moving away and beyond from Initial Coin Offerings. For in no way, there is a shortage in demand for Blockchain fundings, if at all, the decentralization range getting funded is only increasing. Giving the question – will investment in cryptocurrency and blockchain startups continue to rise or stagnate? An answer in Yes.

But since the whole Blockchain powered funding process was conceptualized with ICOs, we will not make it sit out of the list of Type of Blockchain Funding Models. Just like we have not excluded it from our Blockchain guide for entrepreneurs.

So, here we go.

The Top Blockchain Funding Models

A. Initial Coin Offerings (ICOs)

The concept is first to initiate funding powered by Blockchain ecosystem. Working mainly at the back of Whitepapers, the model invites investors to put in their money in the decentralized project in return of cryptocoins, which is expected to see a rise in the time to come – thus increasing with it the investors’ money and eliminating the need to explain how does ICOs work.

B. Initial Exchange Offerings (IEOs)

Being one of the most closely similar to ICO Blockchain funding types, the core of IEOs lies in the basic concept of Initial Coin Offering – with the only difference being in the fact that unlike ICOs, where the whole funding round and an event happens on the company’s website, it happens on the crypto-currency exchange.

The crypto-exchanges are meant to develop a platform in which the developer pool is minting and selling their token to the individual contributors in return of either fiat or any other cryptocurrency.

The primal answer of how IEO differs from ICO is that the investors need not send their cryptocurrency to some smart contract. Instead, they will have to open an account on a platform on which the IEO will take place.

The next step would be to fund in their crypto-exchange wallet and then make use of those coins for purchasing the company’s digital money.

The benefit of this is that the whole IEO model becomes tradable almost instantly, while in the case of ICOs, the investors are made to wait for months to sell their coins. In addition to it, the exchange is also interested in marketing their tokens for they receive a percentage of tokens which are sold in the offering.

What it Means for Your Business?

While only minutely different from ICOs (at least seemingly) the benefits that IEOs have to offer are very huge in comparison.

You will not have to ask your blockchain development agency to set up your KYC process as the process is already done by the exchange
It gets you the ready-made user base of the crypto-exchange
Getting listed on exchange needs a whole other set of expertise – a step which is easily avoided
The fact that your project is listed on an exchange automatically gives it a trustable reputation.

C. DAICOs

An idea coined by Vitalik Buterin at the beginning of 2018, DAICO is ICO made more trusted and accountable.

The Blockchain funding model starts off as ICO with investors sending their funds to the development team and receiving tokens that are proportionate to the funding. The difference comes when in the way that the funds are all locked away from the development team and they cannot access it – unlike in the case of ICO – thus answering how DAICO is better than traditional ICO.

In the second phase or the phase where the difference in DAICO vs ICO emerges is in the fact that following the DAO model, the token holders vote in favor of or against the project proposal. Meaning, the development team will only be able to implement the proposals which got enough positive votes – an event that happens on the smart contract.

The contract, in case of DAICO, has a variable called ‘Tap’. The tap is set to zero at the initial stage, meaning the development team won’t be able to access funds a.k.a Tap mode. This mode gets activated as soon as your ‘Contribution’ mode ends – the part where funds were given by the investors.

Now, the development team has to submit in resolutions which contain the project development phase while the investors have to unanimously decide whether or not to vote for the rise in Tap value. If they raise the value, funds will be given to the developers, otherwise, it won’t be – a part known as Withdraw mode.

In the case where the investors and the development team are unhappy with how it is all happening, investors can vote for self-destructing the contract, in which case refunds will be made to the investors.

The benefit that DAICO offers over ICO is a complete scam proof ecosystem. Unlike ICO scams where businesses take in all the money and leave the project, DAICO enables the investors to have full control over when to take their money out. And even in case of a scam, their whole investment never gets wasted for they get the refund while the tokens held by the developers are completely destroyed.

What it Means for Your Business?

While on a superficial level DAICOs appear as more of an investor-benefitting funding model, there are some pretty strong for cases from the business front as well –

Since the fund distribution now becomes dependent on the development phases, the motivation level is very high – helping in keeping high-quality quotient intact.
The high accountability that the model promises is something that helps face the scammy image of ICOs at its core, thus not just strengthening your business’s image but of the whole of the Blockchain industry.

D. Equity Token Offering (ETOs)

The funding model that is the sub-section of Security Token Blockchain Offering is a fresh take on the ICOs. Unlike in the case of Initial Coin Offerings where the investors only get coins in return of their investment, Equity Token Offerings get them a pro-rata ownership in the company including the dividend and voting rights. The equity-crowdfunding model enables off-chain companies to issue share on the on-chain platforms in the ETO vs ICO debate. Here are some benefits that Security Token Offerings (STOs) as a whole offers to the Blockchain ecosystem –

What it Means for Your Business?

When you choose to go with the ETO model, you invite off-chain companies like private equity and startups to onboard without relying on caseless utility tokens. Something that opens your blockchain project for the world to invest in. There are some other implications of choosing ETO for your business as well, like:

The transaction cost in the traditional process of investment is reduced
The Reverse Dutch Auction enables gauging of investor demand before the actual ETO, which results in optimizing the price point for issuers.

Here were the four types of Blockchain funding models that are presently operative and emerging in the world to help set up several decentralized projects off the ground.

Now, the question remains how do you decide which funding model is right for your business? Our team of Blockchain experts and Bitcoin Blockchain developers has the answers. Fill in the contact form below to get the answers.

The Roadmap to a More Scalable Ethereum Experience (Ethereum 2.0)

Posted on 09/02/201919/06/2021 by Tushar

Ethereum 1.0 is getting upgraded.
Ethereum 2.0 is going to be the new face of App industry because of its speed, scalability, cost-effectiveness, and other such benefits.
Ethereum 2.0 will be ready within 18-24 months, in the form of 7 different phases.
Ethereum 2.0 Phase 0 is expected to be live this year.

Ever since Ethereum was launched back in 2015, the developers were having sky-high hopes from it. While Buterin and Co., the company behind the evolution of this blockchain-based distributed computing platform, made significant changes in its consensus model and scaling solutions, the developer’s demand for an integrated experience of all these changes was not yet fulfilled.

But this Monday, the history of the Ethereum platform changed. The company announced an OS upgrade, known as Ethereum 2.0 (Serenity) – a glance of which we are going to cover within the next 3 seconds.

Ethereum 2.0: What It Is

Ethereum 2.0, according to Van Loon, is a distinct Blockchain from the existing Ethereum Chain, where the hard fork of the current blockchain is not mandatory for proper functioning. Instead, the value in Ethereum 2.0 is transmitted from ‘Proof of Work’ chain through a one-way deposit Smart contract.

With this attended to, let’s have a look into the reason behind the idea of launching this upgrade, or better say, have a comparison of Ethereum 1.0 and Ethereum 2.0

Ethereum 2.0 vs Ethereum 1.0: What Everyone Ought to Know

When it comes to comparing the two OS versions, the reasons that come up as the igniting force behind the introduction of Ethereum 2.0 are the following challenges associated with current Ethereum:-

Scalability:- Ethereum was launched with an aim to be the world computer that manages all the financial transactions and host dApps and Smart contracts without being impractically slow. However, Ethereum 1.0 is not able to fulfill this requirement while operating with PoW (Proof-of-Work) algorithm – something that gives the scope of introducing other more scalability-friendly platforms in the many Blockchain guide meant for entrepreneurs.
Security:- Though not a major issue, the security level and considerations associated with Ethereum 1.0 are not advanced. They have to be improved, which is what Ethereum 2.0 is focusing upon.
A Solution for Difficulty Bomb:- The developers have been continually compelled to shift from PoW to PoS by slowing down the mining rewards. However, this is increasing the difficulty associated with the process, and in the absence of any solution, it has been resulting in a dead end. Ethereum 2.0, in this case, will come up as a solution for the dApp developers to make better applications.

Now as we are familiar with the secret behind launching Ethereum 2.0, let’s dig deeper into what includes in this upgrade and when it will be live.

Ethereum denotes a series of updates that will make Ethereum make better and faster by focusing on two prime goals:-

Introducing PoS (Proof of Stake) consensus mechanism that will eventually eradicate the need to invest in PoW (Proof of Work) mining.
Introducing Sharding which will boost speed and throughout of the ETH transactions.

Now, when talking about the series of updates, the Ethereum 2.0 is making the update live in different phases. An outcome of which is that the 7 phases of the evolution of Ethereum 2.0 is expected to hit the market – with the Phase 0 just gone live.

Wondering what these different phases are? What will be included in each phase and when are they supposed to be made available to developers? Let’s cover this in the next section of the blog.

Different Phases of Ethereum 2.0

Phase 0: PoS Beacon Chain

The Beacon Chain is a PoS-enabled chain that will run in parallel to Ethereum’s Proof of Work chain and enable a Blockchain app development company to reap the benefits of the network without investing their time and energy into the process of re-learning the parameters of the platform. It is estimated to enter the market this year itself.

Phase 1: Basic Sharding

In this phase, shard chains will work in sync with the Beacon chain. They will aid developers with higher transactional speed and instant output delivery in transactions, which will eventually upgrade the scalability.

Shard chains will be responsible for managing transactions and exchange of account data and will be live in the world in 2020.

Phase 2: EVM State Transition Functioning

Proposed to enter the market in 2020-2021, this phase of Ethereum 2.0 Serenity will be related to the advent of new EVM (Ethereum Virtual Machine) which will be upgraded via the eWASM (Ethereum Web Assembly). This new virtual machine is predicted to perform code execution more swiftly and effectively while supporting many more programming language.

Besides, this phase will also witness the introduction of better protocol standardization to enhance the network security.

Phase 3: Light Client State Protocol

The fourth phase of evolution of Ethereum 2.0 will begin in 2022 and will cover everything related to the improvement of network in terms of security, scalability, and decentralization.

Phase 4: Cross-shard Transactions

This phase will be basically related to mind mapping of the complete architecture and will be seen somewhere around 2022.

Phase 5: Tight Coupling with Main Chain Security

The sixth phase of Ethereum 2.0 Serenity will be associated with internally fork-free sharding and data availability proofs.

Phase 6: Super-Quadratic or Exponential Sharding

The last phase of Ethereum 2.0 (Serenity), which will go live by the end of the year 2022, will be related to managing recursive shards.

The process of evolution of Ethereum 2.0, with 7 seven phases is announced to be completed within 18-24 months. This implies we will be able to enjoy 100 times more scalable network by the year 2022 along with other facilities like transition of Ether tokens from old chain to new one.

How to Use Marketing Psychology to Create Brand Resonance for Your App

Posted on 08/02/201919/06/2021 by Tushar

So, you are having a mobile application that delivers life-changing solutions with supreme quality, ease, efficiency, and cost-effectiveness. Customers love to use your application.

But, suddenly a new application with better options and lesser cost enters the market and is continually trying to gain the attention of your target audience. How will you react in this situation? How will you ensure that your targeted audience remain hooked to your brands despite alternatives available in the market?

The simplest yet proven way to do so is to look into how to create a buyer resonance using marketing psychology – something about which we will discuss in detail in this article.

What is Brand Resonance?

So, let’s begin with the simplest definition of Brand Resonance.

Brand Resonance refers to the type of relationship you have built with your customer and the resonance strategy you followed. If you have a strong and positive relationship with your brand, your customers will stick to your brand – no matter what happens. Whereas, on the flip side, they will not take a second thought before switching to an alternative.

And the most relevant example to understand this concept in the mobile industry is iPhones.

iPhones have built such a bond with the targeted audience that even when the third-party agencies are providing almost the same features into their smartphones at nearly half the price, they continue to buy and use an iPhone.

While this might have provided you with a hint of what the concept actually is, let’s look into Keller’s Brand Equity Model to get a clear and comprehensive brand resonance idea, prior to looking into how to build brand resonance using marketing psychology and create a successful mobile app brand.

What Brand Loyalty Means for Your Business?

Brand loyalty is all about your customers and your brand. It is an emotional tie between the consumer and a brand that prompts a customer to proceed and grow their purchase for items from your brand. Companies utilize brand loyalty to drive extra purchases both with current items and across brand expansions.

Brand loyalty can likewise drive their consumers to be brand ambassadors through word of mouth by sharing their experience and feeling for the brand to their colleagues, peers, friends, and family.

Having a loyal consumer base helps businesses to push past its competitors and give the upper hand it needs to prevail in the marketplace.

Organizations with solid brand loyalty sees its customers repeatedly purchasing its services or products, irrespective of changes in cost or convenience. Continuous buyers of one organization’s products are more averse to being influenced by the advertising messages of its competitors, thus, expanding the odds that those consumers will keep on conducting business with that organization.

A Descriptive Introduction to Keller’s Brand Equity Model

Keller’s Equity Model, also called Customer-Based Brand Equity (CBBE) model, revolves around getting a comprehensive understanding of how your target user base look and feel about your app product.

This implies, looking into the type of thoughts, beliefs, feelings, and perceptions that the customers have about your mobile application. It further means building the type of experiences that makes them feel great about using your application, and in the long run, keep them hooked to your brand.

This brand resonance model is basically in the form of a pyramid where each level represents a question that customers ask consciously or subconsciously about your brand. The model works with a ‘bottom-to-top’ approach and can be a great weapon into determining what strategies to apply and giving a WOW experience to your audience.

But, for reaping the best advantage of it, you need to be well-versed with all the elements of the equity model of the brand and should have the knowledge of how to apply them to enhance your brand marketing strategy and deliver an exceptional experience to your app users.So, considering the same, let’s look at these elements of this customer based brand equity pyramid in detail and understand what can be different ways to turn the situation into your favor.

1. Brand Identity – Who You Are?

Brand Identity, the first step of the CBBE model, defines how customers look at your app and what criteria they follow to differentiate you from others. It represents what image your brand holds in the eye of the target audience and is helpful to gain success in the market, when the mobile app is:-

New to market
Targeting customers who are unaware of its existence
Striving to build trust and loyalty
Looking forward to enhancing its work culture
Planning to drive higher sales
Making efforts to get the limelight in the marketplace.

While various brands have worked on building a better brand identity, the best example to consider in the mobile arena is Apple. The brand has built an image in the eye of the customer much beyond a tech giant – a proof of which is this video:-

Now as you know what all it entails, let’s jump into the right brand awareness strategy to consider to create brand identity.

When talking about working on building brand identity, you need to dig out the following details about your audience:-

Who are your customers?
Which market segment do they belong to?
What are their needs and expectations?
How they decide between your brand and that of your competitors?
What decision-making process do they follow?
How well your brand stand out at the factors they consider while taking a decision?

In a nutshell, you need to invest in creating Buyer personas questions and get a comprehensive detail about your user base. This will help you to determine whether your audience recognizes your brand the way you want them to, and to get a hint of what is your USP according to them.

2. Brand Meaning – What You Are?

While the last level of the equity model signifies what your customers think about you, this element will be focused upon what you want to convey about your brand.

This implies you will put your best efforts into making the right changes in your product/solution and the corresponding marketing strategies to bring clarity between you and your targeted user base and build a significant impact in the market.

When talking about Brand meaning, you will be working closely on two factors, Performance and Imagery.

Performance

This subcategory represents how effectively your app is performing in the market from customer front. It mentions how well your solution meets their needs and enhances their experience, which is calculated based on five factors – primary features; reliability and durability; style and design; efficiency and effectiveness; and cost.

When talking about the working of this factor, the best example to take inspiration from is Amazon. Considering the growing competition in the sector, Amazon app revamped its customer strategies and added various new features including Cash on Delivery, Free shipping to even other cities, Delivery on the same day, Search by Image, and is even working on introducing drones to make the shopping experience effective for the customers in every aspect.

Imagery

The Imagery subsection will help you to look into what is your brand image in the minds of customers from social and psychological perspective. That implies determining if they are using your application only for getting their needs fulfilled or have some sentiments associated with it.

For example, Facebook app has created an imagery of building new relations among the customers. So, whenever it comes to finding new friends, they turn towards Facebook. Likewise, when they have to connect with someone at a professional level, they look ahead to LinkedIn even when there are various other applications available in the market.

3. Brand Response – What about You?

The next tier of the brand resonance pyramid, just prior to Brand Resonance, is Brand Response. This element covers everything about how the customers respond to your brand, which is primarily divided into two categories:-

Judgement

Whenever a customer across an application, they invest their time to dig out some details about your market reputation and the type of experience they will be delivered. They make a judgement based on different factors, such as Quality, Consideration, Credibility, and Superiority and take the decision.

So, to ensure that customers do not judge your brand in the wrong way, here are the mobile app reputation management questions you need to work upon:-

How to enhance the actual and perceived app quality?
What are the ways to improve your brand’s relevancy with the customer’s needs?
How is your app different from those of your competitors? How can you make it rise on the top?

Feelings

Customers often respond to your brand on the basis of what they feel. If they, let’s suppose, feel negative about your application, they would never consider your application even if they are having a dire need of the corresponding services. Whereas, if they feel elated, they will look forward to employing the app more often and do ‘word of mouth’ marketing. So, it is again necessary to watch out for which of the following feelings they experience when they think or interact with your brand:-

Warmth
Fun
Excitement
Security
Social Approval
Self-Respect

4. Brand Relationships – What about You and Me?

Brand Relationships (Also termed as Brand Resonance) is the topmost stage of the Keller’s brand equity pyramid and is often considered as the most difficult level to achieve. This is because this level shows how deep a bond you have built with your customer at a psychological level.

This level is further categorized into four subparts, called as components of Brand Resonance:-

Behavior Loyalty

This focuses on how regular customers return to your app and the finest example is Instagram.

Attitudinal Attachment

Here, we focus on how lovable your app is to your customers and how eagerly they look forward to hearing news from you. The best examples are Google and Apple.

Sense of Community

This looks into how connected your target audience feels to your app, your employees, and other customers of the same brand.

Active Engagement

This entails how actively engaged your customers are, when it comes to anything related to your app. For example, do they participate in polls you lead, or join the groups/clubs you refer to, or look forward to the events organized by your brand?

With this attended to, you are familiar with what comes under the term of Brand Resonance and the different levels of equity model of brand and what are the elements of Brand resonance. So, without further ado, let’s look into how to create Brand Resonance using Marketing psychology.

Ways to Build an App’s Brand Resonance Using Marketing Psychology

When it comes to developing an app brand resonance model using marketing psychology, various principles and techniques are taken into consideration to introduce the benefits of psychologically-driven insights about target audience to effectively communicate with them, deliver an impressive experience and reap higher benefits.

The 5 most popular marketing psychology principles that are preferably considered and the associated best practices to create strong brand equity are:-

1. Reciprocity principle

This principle is based on the idea that to drive higher sales, you firstly need to deliver something to customers. You need to provide them with the services and products that fit their desires and needs, and induce an emotion of returning the favor. Only then you will be able to acquire new users and build strong relationships with your customers.

So, look forward to providing them with some value first. For example, apps like Zomato offers heavy discounts on the first order.

2. Information-gap Theory

This theory declares that if the audience is unfamiliar with anything related to their favorite brand, they will put efforts into gaining adequate information at the earliest.

So, considering the same, put your best efforts into different marketing strategies, including:-

Content Marketing – Share blogs and notes with your users to provide them with tips, advice, and other information.
Social Media Marketing – Post images, videos, podcasts, and other visual content onto different platforms to leverage the benefits of social media for your brand resonance.

And one of the brands proving the outcomes of following this principle religiously is Mint. The financial tracking tool, Mint, was quite unpopular in the crowded market of the personal finance sector when it embarked on its journey. But, today with the help of its investment in delivering high-content pieces around the advice and mistakes that people should know about while investing their funds, the application gained viral attention in the market.

3. The scarcity theory

This theory is based on the fact that humans do not appreciate what is easily accessible. They always get lured by something that is rare or hard to achieve. So, to induce the same feelings from your application, plan for:-

Sales:- Announce a sale where your users can get access to all of your services and products at the same time – something which is more often seen in the case of mobile fairs.
Discounts and Offers:- Deliver some discounts and offers to your customers to regain them back on your application.
Exclusive Access:- Show them that you appreciate their presence by delivering some offers.

4. Social proof theory

This theory relates to the human nature of going with references, which means the target user base pays more attention to an app project when there are various other users appreciating it and referring to others.

Taking the same into consideration, work on your social brand image and look into the following marketing strategies:-

Invite an Expert:- When a top personality or a social media influencer talks about your brand, it brings a major influence on people who follow them.
Give Users a Voice:- The next strategy that comes under the category of how to create a brand resonance using marketing psychology is to give users a voice. That implies investing your efforts into activities like asking for user feedback, inviting them for a poll, quiz, events, and other such activities.
Certification:- This involves providing them with an official accreditation to give them peace of mind.

5. Loss aversion marketing

This principle of building brand resonance using marketing psychology reveals that users are afraid of losses. They are ready to get involved with an application (or brand) if it does not make any harm to them – even when they gain no profit from it.

Some of the loss aversion marketing strategies to consider while building brand resonance are:-

Trial Offers:- Give them an opportunity to explore different features of your applications without building an account or placing an order. This feature will be highly helpful for brands looking into how can their apps lower cart abandonment rate.
Limited Resources:- Make some of your services/products unavailable for some time and notify users when they are again in stock. This will encourage users to grab the opportunity, before they miss it out.
Gift on Purchase:- Offers some exclusive offers or gifts in return for taking your services. For example, Google Pay app avails a coupon on making a payment above 150 Indian rupees.

6. Paradox of choice

The paradox of choice is a psychological phenomenon that portrays the mind-boggling, confusing feeling of people that they get when they are given a large number of alternatives. Decisions are certainly incredible, however an excessive number of choices will cause decision paralysis within the targeted purchasers.

Marketers can use the oddity of decision by restricting consumers’ options. This norm can be applied to practically any digital resource such as messages, emails, landing pages, live talks, and so on. You just have to make a clear consumer way with less friction points and less options to accomplish the result or behaviour you want. For instance, eliminate navigation on a landing page to keep consumers focused on conversion, and on site pages, offer just one source of CTA for each page.

Parting Thoughts

So, these were some of the resonance marketing psychology strategies that will help you to build an effective brand resonance and gain better outcomes. But, the impact might vary from app to app depending on their targeted location, business category, customer behavior, etc.

So, look forward to performing a deep research of your audience and including these strategies into your plan of how to create a brand resonance using marketing psychology effectively. If you need any help from a mobile app development company like us, then feel free to contact us.

We at Anteelo understands what customers’ mean to a business, that is why we serve our clients across the globe with our app development company in USA, Europe, and Asia to help our customers and clients achieve their aims and goals.

How to Resurrect Failed App Project: A Complete Guide

Posted on 07/02/201919/06/2021 by Tushar

Okay, so it’s a high alert situation. Your app development project has failed and you have no clue what to do next. You have invested all of your efforts, time and funds into the project and now, you are left with just a few questions in your head, like How to fix failed app development project? How to turn the situation in your favor? How to ensure that you never encounter this situation again?

I can sense what’s going on your mind. Being in the mobile app development industry, I have come across various Entrepreneurs and App Developers like you. I have gone on a time travel with them when they were planning to throw a champagne party but realized that their project hadn’t performed well in the market.

Based on the insights gained from their experiences and the mobile app project management skills we have, here I’ll share different ways to look recover a failed app development project in this article.

So, keep your notebook or note-making apps ready!

But wait, instead of directly jumping into the falling app development project recovery process, let’s look into the reasons behind this.

Reasons Why Mobile App Projects Fail

While it is difficult to predict the real culprit of the project failure, here are some of the reasons for app development project failure that are prevalent in the market:-

1. Missing Competitor Analysis and Discovery Phase

Many businesses are so fascinated by the success of applications like OYO, Uber, TikTok, and Instagram that they feel the urge to enter the mobile market at the earliest. They begin with the development process just the moment an app idea hits their mind – without determining if it’s a unique idea or not, and if the market needs an app like that. This results in loss of funds, effort, time, and opportunities to make your app a big hit in the market.

2. Unclear Requirements

Many a times, the team begins with the project development process without gaining a comprehensive knowledge of the idea behind. As a result of this, they come up with a mobility solution which is entirely different from the one that fits in the market, meet the stipulated goals, and make the target user base happy. This makes their app project go flop in the market.

3. Unrealistic Schedules

To ensure that their application hit the market at the earliest, many developers set the deadlines for every mobile app development phase without giving a thought to the time and effort required. As a result, they struggle to complete the tasks associated with each phase at the stipulated time and keep on postponing the project in the next phase, eventually resulting in piling up of the tasks and later, failure.

4. Lack of Resources

To create a mobile app, various resources and tools are required, including automated testing tools, analytics software, prototyping tools, etc. If these resources are not made available at the right time, it can delay the whole development process, affect the quality of the application developed, lessen its impression on the mobile market, and therefore, result in project failure.

5. Dependency Delays

In various app development agencies, different teams use the same resources or rely on each other for fulfilling their needs. In such a scenario, if a team fails to finish its tasks on time or provide the other team with the right assistance, the plans of other teams get automatically affected – which, on the long run, result in to app project failure.

Let me explain this with an example. Suppose you have hired a small app development agency where a single designer handles all the UI/UX design requirements. You want to get your app’s screens designed, but the team shares that he is occupied with some other app project. In such a situation, you are left with no option other than waiting for him to get free and make changes in your whole process accordingly.

6. Drift in Prime Focus

Shift from the prime intention behind development process is also one of the reasons for app project failure. This is so because every element of the app project has been crafted such that it fits to your prime vision and deliver some value to the target audience. When you make a transition in the prime goal, most of the elements lose their importance and the demographics of the target audience also changes, which eventually affect the success level of your mobile app.

7. App Design Without MindMapping and Wireframing

Many businesses and developers overlook the importance of investing in mind mapping and wireframing. They do not follow the right app design process; they create the app screens directly and then jump to the coding part. This prevents them from looking into the hidden opportunities and challenges, and thus face the failure.

8. Absence of MVP Concept

Though it has been proven that following the digestible guide to Minimum Viable Products (MVP) can help you with meeting the needs of the progressively changing market and testing your app idea, many businesses overlook this phase. This eventually results in failing of the project and making it necessary for one to watch out for how to get a failing app development project back on track.

9. Lack of Coding with Proper Structures

Most of the time the codes that have been written for creating an application performs its job well, but is too complex and cumbersome to read, understand and upgrade. This makes it challenges to update an app or simply optimize the code – resulting into app crash and even failure on a long run.

10. Unidentified Risks

When talking about mobile application development, there are various challenges that remain behind the curtain in the beginning of the development process. If you do not have an experienced team with you, it will become difficult for you to tackle the situation and mitigate all those challenges, resulting in app failure.

11. Uninvolved Project Head

Since a project head is the one who allocates tasks to the right team members, look into the challenges they are facing, come up with relevant solutions, and foster harmony among the team, absence of a project manager also ruin the success ratio of your app project.

With this attended to, we have now become familiar with some of the popular reasons which makes a mobile app project fail in the market. So, without any further ado, let’s look into different steps followed by top mobile app development companies like Anteelo for recovering a failed app development project.

Steps to Revive Your Failed App Project

1. Invest in Discovery Phase

There’s no denying to the fact that Discovery phase can help your application survive in the market. This phase can provide you with the right insights about the market, customer behavior, technologies and tools trending in the arena, and much more. This information can help you with validating your app idea as well as making a relevant development plan. So, look forward to investing efforts into this phase.

2. Perform Competitive Analysis

While the discovery phase will help you to know what’s popular in the market and validate your idea, competitive analysis process will provide you with detailed information about the features and technologies that you must add into your tech stack and the business model to opt. So, look into how to perform competitive analysis for your mobile app idea.

3. Revisit Your App Goal

When it comes to how to fix failed app projects, revisiting your app goal and comparing it with the failed mobility solution is also an effective way to make a fresh start. This is because most of the time unclarity of app idea or change in the prime focus has turned the app idea flop.

So, do not skip this step.

4. Gather Your Resources

The next step to turn your failed app project into a successful investment is to gather all of your resources and funds. By doing so, you will be able to evaluate how much funds and resources you need more to meet the needs of the recovery process and how to collect them, which will eventually help in lessening the risk of further app project failure.

5. Look into Code Reusability Possibilities

In this step, you will consult with the hired project manager and look into what extent of code can be reused for recovering your failed software and how much time can be saved. This will provide you with a new answer to how long does it take to build a mobile app and thus, proceed more effectively.

6. Make a New Plan

Whether it’s about how to overcome app development failure or revive a failed project, making a new plan based upon the insights gained from the above steps will definitely help you. It will provide you with a new approach to mitigate the challenges and build the application for driving higher ROI.

So, invest your time and effort into the process.

7. Set the Priorities

Now when you have curated a new development plan based upon the reasons behind the project failure, the next step is to assign priority to each element of the process. When you set a priority for each task, it becomes far easier to overcome further loss and recover your project effectively.

So, sit your development team and look forward to planning the priorities.

8. Address Issues in Real-Time

Another step that falls in the category of distressed app development project recovery is to addressing the issues in real-time.

When you encourage your dedicated project management team to test the application at regular intervals, it becomes easier to come across the unidentified risks and opportunities, which further increases the chances of success in the recovery environment.

Likewise, when you do not keep the audit process for the day of delivery and keep on sharing your feedback and suggestions on the recovery process, it becomes far easier to fix your failed app project.

So, keep this in mind.

9. Change Leadership

Though it is not directly in your hand – being a client – you can still suggest your hired application development team to change the leader of the team dedicated to your project. This will help in dealing with the challenges associated with the development process as well as that arisen internally in real-time and ensure that all the tasks are done on-time and in harmony.

10. Maintain Proper Communication

Last but not the least, prefer to have a streamlined communication throughout the development process. This will keep you and your hired project development team on the same page and prevent the chances of misunderstanding. Besides, it will enhance the chances of improving the app model by exchanging feedback and suggestions in real-time. So, do not overlook this factor.

With this, we have covered the reasons for app development project failure and how to recover your project from them. While this implies that it is the finest time to invest your effort and time into the process, there is one more thing you must look into – i.e., to determine if it is apt to recover your project or not.

This is because in various cases, the need of the project has changed so drastically since the day its development started that even if you recover your failed project, you will again have to upgrade it as per the current market trends, business plans, and customer needs. Or better say, give a complete transformation to the project which will demand efforts equivalent to that invested in development from scratch. In such scenarios, it is better to leave the failed project as it is and begin with the application development process from scratch itself.

So, taking the same thought forward, let’s wrap up this article by looking into how to decide when one should hire a project manager and recover their project and when they should simply leave it and make a fresh start.

When to Recover Your Project and When to Begin from Scratch

When it comes to distinguishing when to recovery your app project and when to build a new one, here are some of the questions that you can turn towards for clarity:-

Has the need of the project changed and to what extent?
Has the project priority changed? If so, is it required to hold the project for some time or abolish the idea?
Do you have enough funds to continue the app project? If not, how are you going to arrange funds and in what time interval?