#guide Archives

HBase vs Cassandra: A Comparative Look

Posted on 12/05/202102/06/2021 by Anteelo Master

Selecting the best database management system is the key to ensure effective, streamlined app development process and a successful end outcome. However, choosing an ideal system for a project is not very easy for there are always a number of details to be considered at every turn. Especially when it impacts the performance of your project and the development process.

In this article, we will be taking an in-depth look into two such popular systems and look into how they stack up against each other: HBase vs Cassandra.

We will be exploring the essentials, architecture, performance, amongst other things.

What is HBase?
What is Apache Cassandra?
The Similarities Between HBase and Cassandra
HBase vs Cassandra: The Differentiating Factors
When to Use Which Database

Let us start with the overviews first.

What is HBase?

HBase is a distributed, scalable, column-based database with dynamic diagram for structured data. It enables efficient and reliable management of large data sets which are distributed among multiple servers.

HBase Architecture & Structure

It is a one of a kind database which works on multiple physical servers simultaneously, which ensures a smooth operation even though the servers are not operating together. HBase data model uses two primary processes for ensuring ongoing operations:

A. Region Server – It can support various regions. The region here stands for record array that corresponds to a specific range of consecutive RowKey. Every RowKey contains these elements –

Persistent Storage – It is a permanent storage data location in HBase. The files are used in the HDFS storage in HFile format. The RowKey sorts this data type and divides them in pairs, where each pair aligns with one HFile.
MemStore – It is a write buffer in which anything written to the HBase gets stored. When the MemStore reaches a specific size, the data gets written in a new HFile.
BlockCache – It is a read cache which enables you to save time on the data which is frequently read.
WAL – When the data is written into memstore, there is always a risk of losing it. WAL (Write Ahead Log) saves all the operations prior to its implementation. This way, the data can be recovered if something happens.

B. Master Server – It is the primary server of Apahe HBase. It manages regions distribution across Region Server, monitors regions, manages running of the ongoing tasks and performs a series of other necessary tasks.

To coordinate the action between services, it uses Apache ZooKeeper – a service for configuration and service sync management.

What is Apache Cassandra?

Cassandra belongs to the NoSQL-system class and is designed for creating reliable, scalable repositories of data arrays which are represented as hash. It works with key space, which aligns with the concept of database scheme in relational model. There can also be multiple column families that relate to the concept of relational table.

Apache Cassandra Architecture

The idea behind the Cassandra architecture is to have a P2P distributed system which is made of nodes cluster in which a node can accept the read or write requests. Every node in the cluster communicates the state information about itself and the other nodes through P2P gossip communication protocol. This together forms the basis of Cassandra data modeling and analysis.

At the center of the Apache Cassandra data model lies a Log Structured Merge storage engine. It comes with key elements like:

Memtable
Commit log
SSTables
Compaction

The overview of both HBase database management system and Cassandra must have given you an idea of how similar the features of HBase and cassandra can be.

The Similarities Between HBase and Cassandra

1. Database

Both HBase and Cassandra are NoSQL open-source databases (like Aerospike database). Both of them can handle large data sets and non-relational data, which includes images, audio, videos, etc.

2. Scalability

Both HBase and Cassandra have a high linear scalability feature. Under the feature, users who want to handle more data only need to increase the nodes number in cluster. This makes them both equally good choices for handling huge data.

3. Replication

In case of both HBase and Cassandra, there is a safeguard which prevents the loss of data even after it fails. This is done through the mode of replication. The data which is written on one node gets replicated on multiple nodes in a cluster. Because of this, if a node fails, a redundant node is always present for accessing data.

4. Coding

Both the databases are column-oriented which implement similar write paths. Columns are mainly the center storage unit in a database. Users can add columns according to their requirements. Additionally, the right path starts with logging a write operation to log file. It is basically done for ensuring durability.

Now that we have looked into what makes them similar, let us shift our attention to the difference between HBase and Cassandra.

HBase vs Cassandra: The Differentiating Factors

1. Data Models

While the terms of both the databases are more or less, there are some fundamental difference between HBase and Cassandra.

The column in Cassandra is like HBase’s cell. Its column family is also more like HBase table. On the other hand, HBase column qualifier is a lot like Cassandra’s super column.

One of the Cassandra key characteristics is that it only allows for a primary key to have multiple columns and HBase only comes with 1 column row keys and puts the responsibility of the row key design on the developers. Also, Cassandra’s primary key contains partition key and the clustering columns in which the partition key might contain different columns.

2. Architecture

HBase has a master-based architecture while Cassandra has a masterless one. It means that HBase comes with a single failure point, while Cassandra does not. The HBase client communicates directly with slave-server without contacting master, this gives a working time once the master is down.

Moreover, in the Cassandra and HBase comparison, the former supports both data storage and management, while in case of the latter, the architecture is only designed for data management while it relies on other systems/technologies for storage, server status management, and metadata.

3. Performance – Read & Write Capability

When the comparison is drawn between Apache Cassandra performance and Apache HBase performance, it is done on the front of read and write capability.

Write: Both HBase and Cassandra’s on-server write paths are fairly alike. There are some differences though which makes Cassandra better, like the difference in names for the data structure and the fact that HBase does not write to log and then cache simultaneously.

Read: If you are looking for consistent and fast reads, you should go with HBase. Since it writes on only one server, there is never the need of comparison between the various nodes’ data versions.

Even though Cassandra can handle over 129,000 reads in one second, the reads are targeted and there are high probability of them being inconsistent.

4. Security

Both HBase and Cassandra offer not only database-wide access control but also granualty of a certain level. Cassandra allows row-level access while HBase goes a step ahead and offers cell-level access. Cassandra sets the users roles and their condition, while HBase comes with an inverse move in which the administrators assign visibility label to the data sets and then informs user groups which labels they can view.

5. Infrastructure

HBase makes use of the Hadoop infrastructure which consists of moving parts such as HBase master, Zookeeper, Name and Data nodes.

Cassandra comes with several different operations and infrastructure. It also uses different DBMS in addition to the infrastructure. A number of Cassandra apps also use Storm or Hadoop. Additionally, its infrastructure is based on a single node type structure.

6. Support

The support specific Cassandra and HBase comparison looks like this – HBase doesn’t support the ordered partitioning, while Cassandra does. Ordered partitioning leads to making the row size in Cassandra to 10s of megabytes.

7. Nodes

In the case of Cassandra, the users have to identify nodes as seed nodes. These serve as the points for inter-cluster communications. In the case of HBase there are several master nodes. They monitor and coordinate actions of region servers.

8. Internode Communication

Both HBase and Cassandra have internode communication. While Cassandra uses the Gossip Protocol, HBase uses Zookeeper Protocol where a single node acts as boss through with the other nodes gets the necessary data.

9. Transactions

When it comes to HBase vs Cassandra comparison in terms of transactions, Cassandra comes with the feature of lightweight transactions. The mechanisms used here are Row-Level Write Isolation and Compare and Set. While, on the other hand, HBase works with two different mechanisms known as Check and Put and Read Check Delete.

10. Documentation

Cassandra’s documentation is a lot better than HBase’s documentation. Because of this, working on and learning Cassandra also becomes easier.

11. Query Language

Both HBase and Cassandra shell are based on the JRuby shell. Cassandra query language, is very specific. It is CQL (which is modeled in the line of SQL). Compared to HBase query language, the functions and features of CQL are far more rich.

The differences between HBase and Cassandra shows that there is no concrete answer to which database is better of the two. It all boils down to when to use which.

When to Use Which Database

The Cassandra and HBase use cases can be differentiated on the grounds of application type they are used in and the outcome expectation that an app development company has.

Use HBase if you need consistency in the large scale reads and if you work with a lot of batch processing and MapReduce for it has a direct relation with the HDFS.

HBase’s use cases consist of online log analytics, write-heavy applications, and apps that need a large volume, such as Facebook posts, Tweets, etc. Additionally, there is a large set of use cases related to Cassandra Hadoop integration.

Use Cassandra if high availability of large scale reads are needed. Also, since it requires a very minimum setup with less administration overhead it is a lot easier to get the process started in. It also offers greater flexibility in CAP theorem tradeoffs.

Some examples of what is Cassandra used for can be seen in the development of messaging systems, e-commerce websites, and real-time sensor data.

In short, use HBase data model and implementations when you have to analyze for big data or have to perform aggregations. Use Cassandra if you have to emphasize on interactive data and real-time transaction processing.

Improving meeting by integrating them & Collaboration Technology

Posted on 16/10/202011/06/2021 by Tushar

Are your meetings like the weather? You know, everyone complains about them, but no one seems to be able to do anything about it. We’ve all endured long, boring meetings that feel endless. And we’ve all struggled through an exhausting, frantic week overfilled with back-to-back meetings. The higher your job title, the more time you likely spend in meetings. Some CEOs, for example, do little else.

Even worse, many meetings fail to achieve their goals. Nearly half the respondents to a recent survey of office workers called too many meetings their No. 1 time-waster. In another survey, respondents rated about 1 in 10 meetings as poor.

Despite these challenges, your organization can dramatically improve its meetings. The key, which I’ll explain in more detail below, is using collaboration products and services that are integrated. Rather than working individually, these integrated products and services can provide you with a true meeting solution that’s seamless from beginning to end.

Wrong-way down

If the solution is that simple, then why have past attempts to improve meetings failed so miserably? Two main reasons:

1. Process focus

Many past approaches at improving meetings focused too heavily on avoiding certain behaviors. For example, some business leaders forbade the use of PowerPoint. Others ruled that no meetings could run longer than 30 minutes. Still others — including celebrity execs Mark Cuban and Elon Musk — went as far as instituting policies of no meetings at all!

But few of us have the level of autonomy needed to completely forbid the use of PowerPoint or hour-long meetings. Even if we did, PowerPoint can be useful, and long meetings are sometimes necessary. As a result, these process approaches rarely work.

2. Standalone tech

Until recently, the marketplace was overwhelmed with far too many collaboration products. Most of these products were designed for standalone use, meaning they could not be easily integrated with other products. While some level of product integration was possible, that work had to be done by the user. Unfortunately, many users already had IT budgets and staff stretched thin, so they tended to put this integration work on the back burner, often permanently.

The integration solution

What’s new is the emergence of collaboration solutions that are truly integrated. Now you can deliver a seamless process from the minute a meeting is booked all the way to its post-meeting notes. Integration also means that all meeting participants can benefit from this seamless experience, regardless of their location and which devices (and operating systems) they use.

Here’s an example of how your meetings could be enhanced with an integrated solution:

Before the meeting: The meeting organizer tells their AI-powered voice assistant to review the participants’ smart calendars, select a date and time that works for all, review the meeting-room calendar to find an available room at a convenient location, and finally email invitations to all intended participants. Each participant can join via a common interface — and on any device from any location.
During the meeting: Meetings can be started automatically, either by recognizing the chairperson’s device or with a voice assistant. Remote workers participate via integrated video and chat solutions. The entire team collaborates using a smart whiteboard and document-sharing capabilities.
After the meeting: Videos, text-based notes, PowerPoint decks and other meeting materials are automatically shared with all participants, regardless of whether they use a PC, tablet or smartphone – and regardless of which operating system (Windows, iOS, Android, etc.) these devices run on.

In the near future, meetings could become even more productive with the help selected technologies now in the early stages of development. For example, AI transcribing services will provide written transcripts, accurately capturing and identifying the spoken contributions of all participants. Similarly, auto-summarization tools will automatically generate a short set of text notes after a meeting ends, informing participants of the project’s status, new tasks and more.

Get help here

While selecting an integrated meeting solution is easier than it’s ever been, that’s not to say it’s simple. Today’s solutions are not one-size-fits-all. You still need to consider your organization’s unique needs and requirements. Only then will you be able to select the best possible solution. A trusted partner like Anteelo can help you evaluate integrated meeting solutions and find the one that’s right for your needs.

Digital IT support gets smarter, transform employee experience

Posted on 15/10/202011/06/2021 by Tushar

When companies prioritize their digital transformation initiatives, modernizing IT support might not be at the top of the list. But there’s nothing that creates a bigger drain on employee productivity and ultimately impacts business outcomes more than a disruption in an employee’s critical work activities, compounded by an unsatisfactory interaction with IT support and service desks.

The traditional, non-standardized service desk is facing a variety of challenges. Digital solutions are increasing across the entire IT landscape, introducing extensive change and escalating requests for support. When service desks themselves move from manual to digital processes, they will need more skilled expertise (which many enterprises lack), along with a disciplined approach to understanding how to apply and introduce automation – tasks made more difficult by constrained budgets.

Meanwhile, the nature of workforce support is changing in today’s gig economy as companies rely more on contractors who expect an intuitive and agile experience when dealing with the service desk – and as expectations among all employees for superior customer service continue to rise. People want personalization. They want to connect on their own terms, whether that’s getting proactive guidance from a virtual agent, talking to a smart bot, choosing self-service from a system that anticipates their needs, connecting to a human agent, or receiving face-to-face support. And they want their problem resolved quickly and painlessly – ideally without even having to ask for help.

Forward-thinking companies are increasingly moving to digital service desks that take advantage of AI, machine learning and advanced data analytics to more efficiently and effectively respond to the expectations of today’s workers. Moving to a modern service desk also lays the groundwork for a future in which the service desk proactively detects and fixes problems before they occur, without the employee even knowing about it. And eventually, the service desk will become more like a personal digital assistant, anticipating employee actions and automating low-level functions through technologies like robotic process automation (RPA).

Of course, companies can’t accomplish these goals all at once. The preferred method of transforming the service desk is to take a phased approach that provides quick wins and builds a solid foundation for next steps.

Characteristics of a digital service desk

Here are the three phases of a good digital IT service desk journey:

Reactive: In this phase, companies take advantage of embedded analytics, AI and machine learning to provide a self-service experience that is intuitive and simple to use, while at the same time is contextually aware and adapts dynamically to the employee’s environment. On the backend, unified support is unified across IT, HR and facilities functions to provide an end-to-end channel that is engaging and fast. An always-on virtual agent or service bot offers an “on demand” dedicated support agent that can converse in natural language to help employees instantly. The agent is plugged into the company’s knowledge bases and ITSM system.
Proactive and predictive: Captured analytics from the employee device provides data that enables machine learning and AI tools to identify issues that are likely to crop up. The system then automatically takes action to resolve the issue. This smart support detects and proactively prevents disruptions before they occur, keeping employees productive and lightening the load on the service desk.
Digital assistant: The final step would be an advanced use of analytics, AI and RPA to understand an employee’s work routine and orchestrate actions on that employee’s behalf. Taking mundane tasks off an employee’s plate gives them more time to be amazing by focusing on what they do best to benefit the business.

There are many benefits associated with transforming the traditional service desk:

Providing exceptional customer service in a support desk context is a cornerstone to empowering workers, making employees feel more engaged and valued.
The use of automation, AI and self-service channels frees up support staff for higher level activities and helps the IT department control service desk costs.
Finally, business outcomes are improved because employees are operating at peak efficiency.

Digital support desks enable enterprises to deliver new levels of employee experience, optimize support and establish a competitive edge – everything today’s enterprises demand.

Digital transformation on the basis of risk: From hype to reality

Posted on 13/10/202011/06/2021 by Tushar

The digital movement is real. Consumers now possess more content at their fingertips than ever before, and it has impacted how we do business. Companies like Airbnb, Uber, and Waze have disrupted typical business models, forcing established players in different industries to find ways to stay relevant in the ever-emerging digital age. This post is not about that. Well, not in the strictest sense.

There are countless articles explaining the value of being digital. On the other hand, there are very few articles about how to get there. Let’s explore how to get there together, through an approach that I have named Risk-Based Transformation. RBT’s strength is that it puts technology, application, information, and business into one equation.

An approach that fits your specific needs

I’m relocating very soon, and with that comes the joys of a cross-country journey. Being the planning type, I started plotting my journey. I didn’t really know how to start, so I went to various websites to calculate drive times. I even found one that would give you a suggested route based on a number of inputs. These were great tools but they were not able to account for some of my real struggles, like how far is too far to drive with a 5- and 3-year-old.

Where are the best rest stops where we can “burn” energy — ones that have a playground or a place to run? (After being cooped up in a car for hours, getting exercise is important!) How about family- and pet-friendly places to visit along the way to break up the trip? What about the zig-zag visits we need to make to see family?

The list goes on. So while I was able to use these tools to create a route, it wasn’t one that really addressed any of the questions that were on my mind. Organizations of all sizes and across all industries are on this digital journey but often the map to get there is too broad, too generic, and doesn’t provide a clear path based on your unique needs.

A different approach is needed, one in which you can benefit from the experience of others, whilst taking the uniqueness of your business into account. Like planning a trip, it’s good to use outside views in particular to give that wider industry view; however, that’s only a piece of the puzzle. Each business has its own culture, struggles, and goals that bring a unique perspective.

RBT framework

To help with this process, I have created a framework for RBT. At a high level, RBT takes into account your current technology (infrastructure), application footprint, the value of the information, and risk to the business. From left to right, the least weight to the highest. This framework gives a sense as to where to start and where the smart spend is. See flow below:

Following this left to right, you can add or remove evaluation factors based on your needs. Each chevron has a particular view, in a vacuum if you will, so the technology is rated based only on itself. It will gain its context as you move through each chevron. This will give you a final score. The higher the score, the higher the risk to the business.

Depending on your circumstances, you can approach it David Letterman style and take your top 10 list of transformation candidates and run it through the next logic flow (watch for a future blog on how to determine treatment methodology). Or, as we did with a client recently, you can start with your top 50 applications. The point is to get to a place that enables you to start making informed next steps that meet your needs and budget to get the most “bang” for your investment.

The idea behind this framework is to use data in the right context to present an informed view. For example, you can build your questionnaires on SharePoint or Slack, or another collaboration platform that also allows the creation of dashboard views. You can build dashboards in Excel, Access, MySQL, or whatever technology you’re comfortable with in order to build an informed data-driven view, evaluating risk against transformation objectives. The key is that you need to assign values to questions in order to calculate consistent measurements across the board.

A living framework

Many years ago, when you plotted your cross-country drive on your map it was based on information from a fixed time. This was the best route when I drew the line on the map. Now, personal navigation devices hooked into real-time data change that course based on current conditions. In the same way, the RBT model is a living framework; it should have regular iterations in order to have course corrections as you go forward.

The intent of this framework and thinking is to build a context that makes sense for your needs, and then present data in a context that allows for better planning. That better planning should lead to a more efficient digital journey as we all continue to stay with, or ahead of, the curve.

If you have enjoyed this, look forward to my next post. There I will detail how the RBT framework is applied and the treatment buckets methodology.

Learn to deploy the game-changing Windows Virtual Desktop

Posted on 13/10/202011/06/2021 by Tushar

The recent surge in ransomware and data breach incidents illustrates the vulnerability of IT workplace environments and the huge impact that these attacks can have on the entire organization. In response, companies are increasingly looking to desktop virtualization as a way to run the desktop OS in a remote data center where it can be better protected against such attacks. Historically, the implementation, operation, and management of a virtual desktop infrastructure (VDI) have been complex, and when done incorrectly, can create risk. In a typical VDI deployment, a significant amount of infrastructure has to be managed and maintained, including the servers/virtual machines, load-balancers, networking systems, and endpoints. VDI is costly in terms of IT staff time, hardware, and software licensing. On top of that, companies need to make sure there are high-availability and disaster recovery systems in place so that end users are still able to work in case of a system outage. And unfortunately, in many cases, real-world deployments have failed to deliver the consistent performance that end-users require. But all that is about to change thanks to Microsoft’s announcement of Windows Virtual Desktop (WVD). This disruptive new service enables companies to run Windows-based VDI in the Microsoft Azure cloud, with multiple Windows 10 users active simultaneously on the same virtual machines, and with each user’s data isolated from every other user.

Why Windows Virtual Desktop is a game-changer

Windows Virtual Desktop provides significant benefits over on-premises and competing for cloud-based deployments:

1. Reduces cost: Compelling new licensing models reduce complexity and provide significant cost savings. For one thing, companies don’t need to maintain separate Windows Server licensing agreements. For another, WVD includes Windows 7 extended support — without requiring added end-of-life support payments — so companies dealing with legacy applications that only run on Windows 7 can still benefit from moving to cloud-based VDI as part of a broader digital transformation effort.

2. Provides safe, secure access in a simplified environment: A free control plane – the software that orchestrates the creation and management of desktop and app session hosts — authenticates users and determines where to direct their desktop connections. This means companies no longer must set up separate virtual machines for functions like web access, diagnostics, application gateways and request brokers.

3. Drives efficiency with integrated Microsoft components: WVD, co-resident with Office 365 and your OneDrive data in Azure, drives fast response time and efficiencies. Microsoft will continue to optimize performance, as they own all the components.

4. Facilitates workforce flexibility: From a business perspective, WVD opens up new employee use cases, securely and cost-effectively embracing the gig economy movement of using independent, short-term contractors, for example. With WVD, contractors can bring their own devices to the office and establish secure connections to the Azure cloud in order to access the applications and data they need to do their jobs.

How to optimize your WVD deployment

WVD is an important addition to an enterprise VDI ecosystem, a true game changer that can help companies cut the costs and complexity associated with desktop lifecycle management, as well as deliver rock-solid security.

However, enterprise VDI ecosystems frequently are complex because they contain some workloads that still need to stay on-prem for various security, privacy, regulatory, or availability reasons. A modern desktop and application virtualization solution will need to manage all these delivery systems together as a whole.

Here are three ways to get the most out of your enterprise Windows Virtual Desktop deployment:

Accelerate adoption: Start your deployment using your existing control plane to allow easy adoption and easy workload balancing with your current delivery infrastructure. While this approach comes at an additional cost, it facilitates rapid adoption. For simple out-of-the-box WVD support, Citrix Virtual App and Desktop Services is ready for WVD from day 1.
Track and manage the user experience: Add end-to-end user experience monitoring across all delivery systems — optimizing both the network and the endpoints which is particularly important when rich collaboration tools like Microsoft Teams is in use. And as these new delivery models are introduced, you can use these monitoring tools to compare and contrast cost alongside performance.
Review your endpoint strategy: Use the change to revisit endpoint management and leverage new advancements in hardware and software thin-client systems. Harden endpoints to reduce the attack vector and simplify management at the device level through a next-generation edge device OS. Leverage management systems to gain an insightful, end-to-end view from endpoint systems.

In short, WVD is a major disruptor in the desktop virtualization space and an important component to consider including in your digital workplace transformation journey.

WVD offers a secure and cost-effective cloud-based digital workplace solution. However, given the complexity of deployment, you might also want to consider partnering with an experienced managed service provider that delivers an end-to-end solution with WVD and the relevant components – and makes sure WVD meets your specific business, IT and employee needs.

Dynamic nature of work- Digitally Transforming

Posted on 12/09/202010/06/2021 by Tushar

Long-anticipated, digital transformation is redefining jobs and roles. Digital technologies have transcended simple process acceleration and are deconstructing our old notions about work and the workplace.

Multiple gigs instead of one role

Mobile technologies in particular have catalyzed the development of the gig economy. What constitutes a job, who is an employee, and how work gets done is being completely reshuffled by the ability to work anytime, anywhere — because the digital workplace doesn’t recognize physical or occupational boundaries.

In this new gig model, one person is no longer constrained to one role. An employee can wear many hats and be involved in activities that span many roles; much of the work that gets done is accomplished by teams who switch roles and tasks seamlessly. Collaboration happens intuitively and digitally across corporate, physical and geographical boundaries. As workers exercise more independence and pick jobs they’re truly interested in, businesses can focus resources and investments and gain the flexibility to contract with specialists as needed.

Center of innovation and change

Here’s another difference: The workplace is becoming an important center of innovation and changes through vehicles like crowdsourcing and cross-corporation collaboration. Employees want companies to rethink how they manage and reward employees. Companies that understand the digital workplace have learned to embrace those employees who are interested in change and technology and to adopt them as beta customers to accelerate innovation. Early adopters can help companies spot new use cases, products and technologies that can have broad application in the enterprise.

Crowdsourced help

These trends and others have given IT organizations a lot to think about. IT can choose to stay the course with traditional policies and approaches, but this likely won’t end well. Today’s users won’t think twice about bypassing IT in favor of preferred devices and channels. Crowdsourced assistance is maturing and becoming more common. In the IT support space, for example, users are more likely to Google the answer to a problem — or contact a friend — than to wait for the company’s help desk to respond.

To prevent the inevitable friction between IT and users — and ultimately shadow IT, information silos, and productivity loss — IT should embrace crowdsourced help and introduce curation and knowledge management processes to ensure the correct answer is easy to find and productive help aligns with IT governance.

For example, gamification has been successfully used to reward good assistance and encourage participation from anyone with valuable experience. Whether in the form of badges, leaderboards, or points, employees are encouraged to help each other. An employee-run forum for technical support can award points to those employees who help others resolve their issues and close support tickets. Whether using points received for great help or awards based on the number of resolutions, a contributor can spend their reward in the company store.

Showing users their usage patterns can shape behaviors as well. A dashboard that details the number of Skype minutes a user consumed (encouraged) versus more expensive conference bridge minutes (discouraged) is a simple way to guide users toward the tools that are the most efficient and effective.

The workplace has changed, and with it, worker expectations. To get all the benefits from the new innovation-driven workplace, IT needs to offer employees the experience they expect or face the wrath of a digital mob.

All-Inclusive Checklist for Mobile App Development

Posted on 02/09/202011/06/2021 by Tushar

Has the app industry enticed you into submitting to its popularity? Are you now at a phase where you know you want to join the crowd but are unsure where to start? Don’t worry, you’re not alone.

Many have been where you are now. Your worries related to which platform to choose, whom to trust to not rip you off financially in the promises of an amazing app, how would you make money off your app, how will you see that people actually use your app, etc. are shared by thousands of first timers around the world.

While, it is still easy for those halves who have years of experience in the mobile market, who are well-versed with different aspects of mobile app development as mentioned in this mobile app development guide, and have launched their own app; for your half, who is new in the game, you have to lot to gear up for.

But it’s okay. You have stumbled over the right place.

We have something that no one will let you on this easily and in one place.

Keep reading to fast-track your glorious app development journey:

We have created a checklist, which covers the complete mobile app development process from its ideation stage to the stage it’s uploaded on the store. Here, we have itemized various elements that one must consider before initiating their mobile app development effort. Irrespective of whether it is done in-house, or with the help of a mobile app development company, the checklist will help in preparing you successfully developing a mobile app.

Here’s how to use it:

First select what stage you are at in the App Development process and then cross off or answer the points that are mentioned against each stage. This will give you an idea of how prepared you are for every stage.

Without further ado, let me take you down the ultimate Mobile App Development Checklist.

But before that, a quick prologue.

When you partner with a third party mobile app development company, they share a scope which entails all the parts of the checklist, superficially, which you are going to read right now. So, when dealing with a mobile app consultant, use this checklist as a means to finalize one company out of the lot you mean to interact with for developing your app.

Discovery Phase

This is the stage which preludes the app development process. This is where the app idea is checked for its viability. At this stage you analyze your target market, look at the similar apps and see what features are being offered to your target group.

If you have associated with a company, this is the part where they will sharing a scope with you that will be developed on the basis of competition analysis.

Here, you will be looking out for the :

1. Do you know who your target group is?

2. Do you know the problem your target group is facing?

3. Is there any other company offering solutions to their problems through mobile app?

4. Do you know who are the app’s competitors?

5. Have you listed down the features the competitors are offering?

6. Have you read the reviews on their app?

7. Do you know the monetization model the competitors use?

8. What app monetization would you use in the app? [Here’s a guide on this]

Technology Requirement

Once you have the understanding of the features that you need to add in your app and the behavior of your target market, the next part is to look at the basics of what your app would be. This stage will set the foundation of what you plan to offer.

9. Will your app work on Android?*

10. Is your App for iOS?

11. Will you make an app for both, now or will you wait to see its performance?

12. Is the app native or hybrid?

13. Will your app be integrated with device’s features?

14. Will it need cloud based infrastructure?

*the reason I have mentioned Android and iOS separately is because both of them come with their set of advantages and shortcomings. And even though, majority of the businesses are moving to Android, it would be completely your choice of which platform you wish to hit first.

User Interface Details

After finalizing the details related to the platform your app would be based on and the type it would be, the next step is to think about the look and feel of the app. If there is one crucial element that can affect how your app is received by the world, it is the User Interface. When you reach this stage, this is the checklist for designing an app.

15. Do you have the wireframe ready?

16. Have you decided on the App orientation? Landscape or Portrait?

17. Does the app easily transitions from one orientation to another?

18. Have you finalized your benchmarks?

19. Have you worked on the transition between screens?

20. Are the call to action button standing out from other elements?

21. Are the design elements in line with the culture of the region the app is in?

Until now you must have got a clear idea of what your app would look like and where. Beyond this point, we will now see who and how would convert this concept into a functioning app that would be used by the world. And what all would follow your app after it has been developed.

Development Criteria

This is where your app transforms from an idea into an app that would soon be available on millions of devices. Every concept that you had envisioned up until now will start taking shape here. Here is your checklist for a successful mobile app development

22. Are you making the app in house?

23. Are you hiring a sound mobile app development company?

24. If hiring, is the company in your region or based internationally?

25. If making in-house, do you have a team and expertise?

26. Do you have a cost range set for your app development process?

27. Do you know how much time would it take to develop the app?

28. Have you settled on the development process? Iterative, Agile or Waterfall

29. Have you paid attention to your app’s backend development?

Performance Metrics

Once you have settled on the decision whether to develop an app in house or employ an external agency, the next step is to make a checklist to measure its performance. This is what you need the answers to

30. Do you know how the app behaves in case of special events like low battery, less network coverage, Airplane mode, less storage?

31. Does the app has a web service?

32. Does the app have a server side component?

33. Does the app have scope to be scalable vertically or horizontally?

34. Do you get notification of app crashes in real time?

Security Measures

If there is one part of your app that can make users look beyond the performance and design and everything material, it is concrete security. Our industry is full of examples of data breach and security lags. It goes without saying that your app should not be the next example of an app that could have been made secure.

While any experienced app development company would know of the concrete ways to make an app secure, Here’s what to check from your behalf –

35. Do you have secure sockets layer incorporated in the project?

36. Does your app has two point user authentication in place?

37. Do you have control on who would have an access to your app?

38. Will there be sub-admins?

39. Does your app comply to industry security standards, like HIPAA or PCI DSS

40. Is your payment gateway integration done right?

Testing Checklist

Nearing the end stages of the app development process, testing comes into the picture. At this stage, you measure the outcome of your app development process with what you had envisioned before it all started.

Are your target users interacting with the app as you meant them to? Is it behaving like you want it? Are there any bugs and misses? You will get an answer to all these questions at this stage. Let’s see the points that you will be checking off at this stage –

41. Is your app performing same on different device and OS versions?

42. Are you testing your app on your tech team?

43. Are you testing your app on real, non-technical users?

44. Have you checked your mobile app Localization strategy?

45. Is your app ready for the next device update?

46. Is your app ready to be scaled to the next OS Update?

47. Do you have a test plan in place with tests like QC testing, Unit testing, and User Acceptance Testing?

In continuation to this, here are the things that you need to consider when testing your mobile app.

With this, you have the complete checklist for developing a mobile app. But there is one element that is still left to be worked on and that is your app brand. All these elements will fail to deliver if your app is not able to entice your target segment into using your app.

Here is the branding checklist of a successful app –

Branding Requirement

These are the elements that would define your brand impression and attract people to install your app among the sea of thousand other apps. Here’s what should be perfect in your app, before you publish it in the Apple or Google Play Store

48. Does your App icon follows the app store guidelines?

49. Are your App images are clear and contextually right?

50. Is your App Store Optimization done right? (More on this, here)

51. Are you sure your App name is not taken, unique, not unheard?

52. Have you added real screenshots in the app description?

53. Have you added tutorial videos on how to use the app?

54. Have you crossed over the various multilingual app challenges?

A quick recap:

Till now, we have seen all the elements that you will have to check pertaining to the different stages of App development process. Now, we will see how to shortlist a company out of the thousands of app development agencies in the world.

While, the internet is full of articles and guides related to this, here is a quick digestible checklist for you to finalize a brand, sooner.

Finalizing a company

If after reading through it all, you’re unsure of how you would finalize a company that can be given the responsibility to handle not just these but many other related tasks in the long run, don’t be unsure any more.

Here is a checklist to help you with the selection and finalization process.

55. Are they present on the app development companies’ review and rating sites like Clutch, Appfutura, Extract etc?

56. Are they in your time zone?

57. Are they based out of some other location?

58. Have they worked with Start-ups before?

59. Do they have experience in platform your app is based on?

60. Have they worked with the features that are to be included in your app?

61. Do they offer designing services or just the development?

62. Do you know of the team size?

63. Will they communicate with you on your mode? Skype, phone, email etc.?

64. Will there be a common report to track performance?

65. Do they follow your style of the development process?

66. Do they submit apps in the store? [If not, here’s how to submit app to Google Play Store]

67. Do they outsource any part of app development?

68. Do they take full payment upfront?

69. Do they take payment stage wise?

Mobile App Metrics

Even after it’s all done and your app has been made live on the app store, the crucial part of analyzing how the app is performing remains. There are number of standards that your app will have to fulfill before being validated as the top ranking app in the charts.

Here are the questions that you have to prepare your app to answer –

70. What is the number of your app downloads?

71. How many new visitors are on your app?

72. How many active users are there on your app any given point of time?

73. What is the average session interval of your app? The time gap between when user opens an app and when he starts using it?

74. Do you know of the time users are spending on your app?

75. Do you know at what stage are they leaving your app?

76. Are you able to calculate the Lifetime Value of a user?

77. Do you know how many people are your app able to convert in buyers?

78. Are you tracking the app store ratings and reviews daily?

79. Have you fixed a time for support response?

Guidelines for Writing a Great Corporate Email

Posted on 16/08/202009/06/2021 by Tushar

We are living in a world where communication is taken way more seriously than ever before. Communication has been taken to a different level, from letters to mobile communication to emails to sms to Whatsapp to Snapchat and the list can go on.

Today the most basic form of communication is either email or chats or messaging (be it sms or Whatsapp). Although personally I do not favour the modern forms of communication since it kills the whole corporate feeling to it, I have come to accept it, as it is a vital part of corporate communication.

In today’s world, we communicate more in the form of written rather than verbal text because of which the language used and the correct use of grammar surfaces as of the utmost importance, especially while writing to clients. Clients might just take the literal sense of what we say and miss the whole point altogether!. So here are 8 things, one should be careful about while writing a corporate email!

1. The KISS Rule

Keep it simple silly. No one likes to read long paragraphs or a long story in an email. It’s best to keep it short, simple and crisp. That is how a client would like it. But when I say simple it doesn’t only mean the simplicity of thoughts. More than the content it is the presentation that should be kept short and simple.

2. The Formal/ Informal Email

Depending on whom we are writing to, the tone and the content of the email changes. The kind of client he/she is left for you to decide. Remember, sometimes we should be very subtle about our opinions because not everyone can take honest suggestions in the right way. Here’s a short example of informal vs formal writing.

Informal: It is a bad idea.

Formal: I am not sure if this would be a good idea.

3. Spelling

This is where most of us go wrong. We depend a lot on the auto correct option but it’s not always a good idea. At times you need to double-check certain spellings, especially the client’s name while writing!

4. Never Say No

A client would never like to listen to phrases/words like; no, we cannot do it, it’s impossible, etc. So how would you convey a “no” to a client? There are a lot of ways to do it, here is one example: –

Instead of saying “we cannot do it” you can always say “what we can do instead.”

4. Proofreading

This one I would say is the most important part of writing emails, ALWAYS proofread what you have written. I know we live in a crazy – busy world and it is very easy to just press that send button but get into a habit of double checking what you have written.

5. Watch Your Grammar And Your Capitals.

We have to be very careful about not making silly grammatical mistakes. Like for example; we should not forget who we are addressing and keep the gender correct throughout the email. A “her” cannot be addressed as a “him”, so we need to watch out. Take care of your singulars and plurals too.

6. Punctuation

Punctuations are something that could be overlooked if it is an informal email, however while writing to a client it needs to be attended to. As we are trying to create a good image to our client (especially your potential customers whom you are writing to for the first time.

7. Write Accurate Subjects

For easy access for you as well as your clients go the extra mile and write accurate email subjects. Create versions of documents so it’s easy to pick out the latest version of a design or copy, it will be appreciated deeply.

Building A Cyber-Resilient Culture

Posted on 13/08/202009/06/2021 by Tushar

No enterprise is completely immune to cyber security attacks. Instead of focusing solely on preventing attacks, organizations should ensure they are able to respond quickly, recover and maintain operations. In other words, they should become cyber resilient.

Cyber resiliency requires establishing policies and processes that help an organization to survive and continue to execute its long-term strategy in the face of evolving security threats. Cyber resiliency should be part of a holistic approach to security that takes all aspects of the business into consideration, from employees and partners to the board of directors. Improving security is not a one-time project, but instead is a program of continuous improvement.

To become cyber resilient, enterprises must strike a balance between these three actions: protecting critical assets, detecting compromises and responding to incidents. Making the IT landscape cyber resilient requires investments in infrastructure, design and development of systems, applications and networks. At the same time, organizations must create and foster a resilience-conscious culture, of which security is an essential part.

An enterprise cyber resilience strategy includes three main components:

Adapt business and IT systems to next-generation threats. Enterprises must prepare for global malware and ransomware attacks, as well as more subtle attacks, where the adversary lurks inside the network. Begin by defining your enterprise security architecture to address prioritized risks. Get a fresh baseline of your current security stance. For example, find out how your enterprise would recover from ransomware if multiple sites, the Active Directory, and backup platforms were to become encrypted. Evaluate critical applications and their dependencies on infrastructure; then define a communications and command structure to ensure business continuity.
Update your security governance strategy. Governance is essential to successful security planning and key to attaining cyber resiliency. To ensure that your strategy measures up, incorporate strategies for protection, detection and response. Update and test business continuity and crisis management plans to cover new models of sourcing. Expand crisis management requirements to include all partners and suppliers. Make board members aware of cyber risks and the steps to effective cyber resiliency. Review and refine older access and software-patching policies and consider adopting role-based access control (RBAC) to more efficiently regulate access to computer and network resources.
Create a resilience-conscious culture. Encourage all employees — not just the cybersecurity team — to adopt a cyber resilient mindset. Stress that employees are the first line of defense when it comes to threats such as phishing and malware. Promote collaboration across teams with pertinent information about security and threats. Coach employees to share knowledge with appropriate authorities and peers both within and outside of the enterprise.

Keep looking ahead

New threats are emerging as organizations adopt new technologies as part of ongoing digital transformation. Enterprises must be prepared and properly staffed to address these challenges:

Internet of things (IoT) vulnerabilities. Consider system cyber and physical security requirements and resilience before widely deploying and depending on IoT systems. Use IoT gateways and edge devices to segregate and provide layers of protection between insecure devices and the internet to help manage the overall lack of IoT security.

Blockchain complexities. Blockchain technology, by its nature, is distributed and resilient. But blockchain moves transactions toward a decentralized model, making it essential to control private cryptography keys. When embedding security into blockchain transactions, use role-based authentication and end-to-end encryption to properly protect data.

Lack of Security Operations Centers (SOCs) resources. Examine the important role SOCs play in bringing together the resources needed to direct the defense. Define what constitutes suspicious activity, identify vulnerabilities, configure detection technologies, search for and validate active threats and ultimately notify affected parties. SOCs must manage and monitor identities, as well as ensure compliance with policies and regulatory requirements.

Transition to DevSecOps. Consider adopting a comprehensive DevSecOps model that incorporates review and governance and supports faster release schedules and innovation. Determine whether your organization can commit to the requirements necessary for success, which include changing to a culture of collaboration, building security throughout the development life cycle and evaluating technical and business risks.

Achieving cyber resiliency should be a modular transformation that evolves from a well-defined strategy to a project roadmap. Make sure you define a strategic direction aligned with business objectives, outline a plan to achieve that direction, and ensure proper execution of that plan, including decision making based on risk management.

Moving toward a unified Digital Security Transformation Framework

Posted on 06/08/202009/06/2021 by Tushar

Organizations pursuing digital transformation initiatives are typically doing so to achieve a variety of possible business outcomes ranging from improved customer experience to improved operational efficiency. As enterprises plan their digital journeys, they are increasingly moving to a more distributed IT environment where corporate applications reside on premises as well as in public cloud environments, and access to these applications is provided on an anytime, anywhere basis to a variety of endpoint devices.

In this type of environment, there are a number of technology-related issues that will drive enterprises to think about new security risks such as the adoption of new technology, IT architectural migration, and the implementation of new operational processes. While these issues typically drive the front end of a digital transformation plan, security is often viewed as an obstacle to a digital transformation initiative or is an afterthought and only considered after the plan and design of the digital transformation initiative is finalized.

Security as an obstacle to innovation

Technology issues like cloud migration, the proliferation of endpoint devices (or “things”) attached to the network, and the adoption of new technologies like AI and IoT can potentially create new vulnerabilities for attackers to exploit. For some organizations, the thought of digital transformation creating a need for incremental security spend above what is currently being spent can slow the pace of digital transformation or stop it entirely.

The reality is that digital transformation is driven by business objectives and the development of a digital transformation strategy must include security requirements at the outset to minimize potential technology and business risks that cybersecurity represents to an organization. What is needed is a better understanding of the business risks associated with a digital transformation plan and the potential impact to the business if those risks ever materialize.

Attempting to “bolt on” a security strategy after the digital transformation plan is in place can put an organization at significant risk once the transformation plan is implemented by not having the proper controls, processes and technologies in place. Every component of a transformation initiative brings inherent risk, and organizations must rethink their overall security posture and the effectiveness of the current security controls they have in place.

Therefore, in the shift from an organization’s current state of IT operations to their future state, IDC believes that a framework for security that includes the combination of a comprehensive security strategy in conjunction with a digital transformation strategy would provide a guide to help organizations understand where potential risks exist and how best to address the risks inherent in their digital transformation journeys. This approach brings security concerns and technical risk in better alignment to business objectives.

Accelerating the path to digital transformation securely

Reference architectures are commonly used as a template for highlighting the various components of an architecture, their functions, and the interdependencies of the functions provided through a set of interfaces. The objective of the reference architecture is to provide a level of commonality for consistent implementation and reuse. This helps to accelerate the delivery of a technology solution while ensuring consistent implementation.

When considering the architectural changes taking place in enterprise IT environments as organizations execute on their digital transformation strategies, the use of a security reference architecture can help bring business objectives and security concerns in alignment, while also accelerating the path to digital transformation in a secure manner.

Given the challenges businesses face today keeping pace with the ever-changing security threat landscape and the demands for IT to be an enabler to digital transformation, a consistent approach to implementing security at the strategy, operational and technical level is a business imperative. The use of a holistic framework that provides a consistent methodology, uses a common language and provides a step-by-step guide for embedding security into any digital initiative will help organizations streamline transformation and accelerate the time to realize real business value.