Tushar, Author at anteelo

The Impact of Cloud Hosting on Retail

Posted on 06/05/202016/06/2021 by Tushar

Technology is changing the retail landscape at a dramatic rate. The proportion of online sales continues to grow (from 2.8% in 2006 to 32.8% in 2020 – source: ONS), there are more ways to sell than ever before and the lines between online and in-store shopping are becoming increasingly blurred. To stay competitive, many retail are now adopting the cloud to free them from the constraints of in-house IT systems, enable them to be more agile and let them take advantage of the latest technologies. Here, we’ll look at how cloud is transforming retail.

Operational integration

One of the major advantages of cloud over legacy in-house IT systems is that it enables data to be easily unified and systems like communications, marketing, inventory and shipping to be integrated. This provides businesses with a greater understanding of their business and more control over their operations. Instead of separate, disjointed systems, they are provided with a business-wide IT infrastructure that provides operational seamlessness.

As a result, companies are able to make operational savings, teams can collaborate better, new approaches can be developed and customer experiences can be improved.

Better visibility of supply chain and inventory

With all parts of the business connected to the cloud, retailers can have company-wide visibility of their supply chain and inventory. The cloud-based technology, blockchain, for example, offers retailers a clearer overview of the supply chain, giving them the ability to track the origin and movement of goods and create financial audit trails.

With inventory, businesses can have stock information in real-time, ensuring they have up to date information of what’s in stock and where it is. This can help them maintain stock levels, offer customers click and collect from individual stores and give the company a better understanding of what is and isn’t selling.

Seamless supplier integration

From the procurement of stock to shipping and aftersales, retailers collaborate with numerous partners to provide services to their customers. Cloud technology enables retail and their suppliers to integrate systems, providing real-time status information. Retailers can know where their incoming consignments and outgoing deliveries are, access data from outsourced communications partners or loyalty programs and share documents with suppliers.

What’s more, some of this information can be used to enhance the customer experience, for example, sharing delivery tracking information and enabling customers to modify delivery instructions en-route, in real-time.

Personalised customer experience

Not only are customers attracted to retailers that offer personalisation; many are willing to pay more for the experience. Personalisation means the shopping experience is tailored to individual customers; they are given product recommendations and offers that are relevant to their wants and needs and this saves them a great deal of time finding the right items. This convenience makes them loyal shoppers and increases LTV.

The essential ingredient for personalisation is customer data, ideally a complete map of the customer journey. It is here where cloud plays an important role, providing real-time data on browsing and purchasing histories and linking it to all the other information the business holds on a customer to provide product recommendations and other services that are personalised for the individual.

Business intel

While retailers gather a lot of valuable data, making use of it has, historically, been hampered because it was stored in different departmental silos, sometimes on separate IT systems. Cloud enables data to be unified, stored centrally and accessed by anyone who is permitted to use it.

As a result, datasets that had previously been kept isolated can be brought together to provide a far more detailed analysis. With cloud’s ability to offer big data analytics, together with advanced technologies like AI and machine learning, the capacity to gain new insights has never been greater. Retail that use the cloud have benefitted from finding ways to save money, improve and automate operations and deliver new and better services for their customers. What’s more, the cloud enables them to do this quicker than ever before, giving the ability to react swiftly to changes in the marketplace.

A cost-effective IT solution

As retailers become increasingly reliant on IT, many have struggled with the cost. Cloud has enabled these businesses to shrink IT costs considerably. With cloud vendors providing the IT infrastructure, retailers no longer need to purchase and maintain expensive in-house datacentres of their own. The cloud’s pay-as-you-go payment structure is also beneficial, enabling retailers to scale up or down as demand requires, while only paying for the resources they use. And there’s no limit to the resources that are at a retailer’s disposal, should it need them.

Additionally, there are no hardware maintenance costs to pay and the service is managed, freeing up time for IT staff to work on business oriented projects. Even software is less expensive, with many cloud-based apps being open-source and vendors able to offer the most popular proprietary apps at lower costs.

Conclusion

Cloud has become the go-to solution for retails, with migration accelerating significantly since the pandemic. Its ability to unify and integrate systems and data and make use of modern technologies like data analytics, AI and machine learning has provided retailers with better intelligence to improve all aspects of their businesses, cut costs and enhance user experience.

Why Do Finance Companies Require the Cloud?

Posted on 05/05/202016/06/2021 by Tushar

The need for robust security and to comply with stringent data privacy regulations have, until recently, prevented many finance companies opting for cloud computing. Today, however, there’s a growing shift towards the cloud as more organization adopt digital-first approaches in a bid to stay relevant in the rapidly advancing, technology-based market. Cloud technology provides finance companies with the infrastructure needed for digital transformation, helping them to improve customer experience, drive growth and stay competitive, all while enabling them to remain compliant with regulations. Here, we’ll examine why finance companies need cloud computing.

Cloud keeps financial data secure

It is no surprise that finance organisations are heavily regulated. The data they hold is highly sensitive and includes both the financial information of customers and details of trading operations. This makes it an extremely valuable target for cybercriminals which, if stolen, could have a major impact on personal and business customers and on the financial company itself. Organisations within the sector therefore need to put security at the centre of their IT operations and must develop a secure infrastructure that robustly defends them against attacks.

The issue for many finance companies is that achieving such security in-house is not easy to accomplish. State of the art security tools are expensive to implement and require specialist expertise. Cloud providers, however, already have both the tools and the expertise in place to keep their infrastructure and their customers’ systems and data secure. This also helps them maintain compliance with regulations like GDPR and PCI DSS. Migrating to the cloud, therefore, can provide levels of security far better than most companies can achieve on-site and in most cases, come included in the cost of the service.

Cloud vendors provide protection for finance companies in a number of important ways. For those with concerns over the multitenancy of the public cloud, for example, this can be overcome by adopting a hybrid cloud infrastructure where data is housed in a single-tenancy private cloud and applications on the public cloud.

Of course, whether public or private, the cloud system will be robustly protected by a powerful arsenal of leading-edge security tools. These include state of the art, next-gen firewalls, like the FortiGate firewalls used at eukhost, as well as intrusion detection and prevention tools, anti-malware, data encryption, SSL certificates, DDoS protection, VPNs, email verification and encryption tools, spam filtering and more.

The providers themselves have to comply with stringent security regulations and will have their own security policies and procedures in place. These will include ensuring that they have enough redundancy in their system to maintain services should one of their datacentres be taken offline, providing backup power and cooling systems, maintaining physical security of the premises, and guaranteeing availability with an SLA. This way, they can ensure a company’s financial data remains secure and available at all times.

With regard to GDPR, financial institutions need to be careful that vendors do not store their data in countries that do not provide the necessary guarantees for privacy. Any data stored in datacentres in the USA, for example, can be legally accessed by the US government security agencies if they think it pertinent to an investigation. As this contravenes GDPR, the data of UK and EU citizens should not be stored in such countries. This is why, at eukhost, all our datacentres are located within the UK.

Taking advantage of the cloud

Financial companies that have already migrated to the cloud have put themselves in pole position to benefit from the digital revolution taking place in the market. They are able to adopt and make use of advanced fintech solutions, develop and deploy new services at speed, and analyse big data using tools like AI and machine learning to discover new growth opportunities, predict market movements and find more cost-effective and efficient ways to operate.

With data centralised and synced, teams can collaborate on projects far more effectively, regardless of where in the world they work, employees can work remotely and customers can access their accounts, services and communications via the gamut of devices that they now make use of.

The speed at which the cloud operates also provides benefits. Servers and applications can be deployed instantly and workloads that would have taken weeks to carry out on traditional systems can be done far quicker. Indeed, the interconnectivity of the cloud provides a genuine opportunity for finance companies to benefit from the use of real-time data, enabling them to react swiftly to changes in the market.

Cutting costs

The growing reliance on IT in the finance sector has burdened companies with the ongoing costs of using it. The cloud provides significant opportunities to reduce and better manage those costs. By moving to the cloud, companies no longer need to invest in expensive hardware or pay for the running of a datacentre. Instead of capital expenditure, they shift to operational expenditure and have greater control over what is spent, by whom and when.

Additionally, the scalability of the cloud enables finance companies to increase IT resources on-demand. Whether catering for peaks in website traffic or undertaking resource-heavy processing, their system can access all the storage, bandwidth, CPU and RAM it needs to maintain service. The advantage, financially, is that this is charged for on a pay-per-use basis. Once the demand has ceased, the company can scale down and reduce costs.

Preparing for the future

The pandemic has not only hastened the drive for digital transformation across all sectors; it has also seen customers flock to digital in unprecedented numbers. This ‘push-me-pull-you’ relationship is driving the finance sector along the digital railroad. Consumers are pushing for better online services and customer experiences and financial companies are pulling new customers in by providing them. Increasingly, those services need cloud infrastructure and cloud-based applications to make use of technologies like AI, machine learning, IoT and automation.

Conclusion

Cloud technology opens a world of opportunity for finance companies, enabling them to innovate quickly, improve customer experiences and work smarter and more efficiently. At the same time, it provides a compliant environment in which to store their sensitive data and keep it secure.

The Importance of HTML Headings for SEO and User-Friendliness

Posted on 04/05/202016/06/2021 by Tushar

Do you use HTML headings and subheadings in your website content? If you want your site to rank better in search engine results, it is, perhaps, time you did. Here we’ll explain why headings can help your website rank better and make your content more user-friendly at the same time?

How headings benefit your visitors

Headings and subheadings help organise your content better for your visitors. They divide up the text into sections and provide useful information about what is included in each section. This helps a reader work their way through the text and skip any parts they deem irrelevant. At the same time, a page divided into headed sections looks more attractive and easier to read than one which just has lots of paragraphs.

Using headings, therefore, provides a better customer experience, keeping visitors on the page and entices users to read more of your content.

How headings improve SEO

The difference between using bold text and proper HTML headings (H1, H2, H3, for example) is that search engines can identify the headings’ HTML. This enables the search engine to scan the headings for keywords and phrases and this helps them get a deeper understanding of a page’s entire content. As a result, it can match your pages’ content better to individual user queries so that when people are specifically looking for the type of content on your website, your pages have a better chance of appearing in the results.

Another key SEO benefit relates to the impact on visitors. If your headings help keep visitors on your pages for longer, search engines will notice that your ‘bounce rates’ have declined and your ‘time on page’ figures have improved. They will conclude from this that your page does indeed provide the information particular queries are asking for and this will help you rank even higher. Importantly, this is why, when writing headlines, you should always create them to help the user stay on the page rather than over-pack them with keywords to attract search engines.

How to use headings correctly

The two key tips for using headings are to structure them correctly and to make sure they contain your keyphrase.

Heading structure

When we talk about heading structure, we are really talking about which type of heading (H1 to H6) that you use, and where, on your pages. Essentially, to structure your pages well, you need to know that these numbers don’t merely affect the size of the text on the page; far more importantly, they signify the importance of the heading to both the reader and the search engines.

At the top of the heading hierarchy is the H1 heading. There should only be one H1 heading per page and this should be the page’s main heading or page title. It is the most important heading by far and must contain the keyword or phrase that you want the page to rank for.

The next set of headings, in importance, are the H2 headings. These should be used for your page’s main content headings and at least one of these should contain the page’s main keyword or phrase. However, it is also critical that they clearly inform the reader and the search engines about the content of each section they head.

If these sections are fairly long in themselves, it is also useful to subdivide them using H3 subheadings. H4 to H6 tags, although available on most website software, are rarely needed, unless, of course, you are writing very long content, such as academic papers, that have many levels of textual structure.

Another thing to consider is your heading and subheading distribution. The most important thing is to put a new heading or subheading every time you start to write about a new topic or subject. However, with web content, it is also believed that you should never leave too much text without a heading. The current guideline says you should have a heading (H2) or subheading (H3) around every 250 to 300 words or so on your page in order to help people progress through what’s on the screen.

How to add a heading

The page or post title is usually created as an H1 heading automatically when you type the text into the ‘Title’ field. For other types of heading, most website software comes with an editor or block builder with built-in options for turning a line of text into a heading. These often come with a dropdown menu where you select H2 or H3 (or others if needed) accordingly. It is also possible to create titles in the HTML editor using the HTML tags, for example: <h2> This is a heading</h2>.

Using keywords and phrases in your headings

As we have already stated, it is important to put your main keyword or phrase in the page or post’s H1 title. However, you should also try to put it in other headings, at least once and only where relevant, to make it abundantly clear to readers and the search engines what the content is about and to emphasise the keyword’s importance. At the same time, you should also include it a number of times in the rest of the page’s content, without, of course, going overboard.

Conclusion

Visitors and search engines make use of headings and subheadings. They make your pages easier to navigate, look more appealing and break up long text into manageable chunks. When created using HTML, search engines pick up on the importance of your headings and use them to match your site with relevant queries, helping you rank higher for those visitors you most want to attract.

How the Cloud Benefits Charities and the Public Sector

Posted on 03/05/202016/06/2021 by Tushar

Cloud technology brings significant advantages for all organisations, not just businesses. Today, it is being increasingly adopted by both charities and the public sector, including local authorities, healthcare providers, universities and government agencies. Here, we’ll look at the financial savings and operational benefits it can offer, as well as how it can provide a better service to your end-users.

Remote connectivity

Even before the pandemic forced people to work at home, charities and public sector organisations were leading the way with remote working. While many charities have people working around the country and, in some instances, around the globe, the public sector was dealing with austerity by shrinking office space to cut costs and having employees work remotely several days of the week.

One of the benefits of the public cloud is that it enables your employees to work from wherever they have an internet connection. Here, they can log in to your system and access your applications and documents securely. What’s more, data is stored centrally, not on individual machines, meaning that it is kept secure and that everyone has the latest version of files and information available to them. Indeed, modern, cloud-based remote working solutions allow colleagues to collaborate, share work and hold meetings online, no matter where on the planet they are based.

The benefits of remote connectivity are many. For example, you can reduce the size of your office space, allow employees greater flexibility over their working arrangements, recruit employees from further afield and ensure things like bad weather don’t prevent staff from working.

Financial savings

Charities and the public sector both increasingly rely on IT services to carry out many of their day to day functions. Running IT on-site, however, can be a major financial burden, especially for organisations that need to reserve as much of their budgets as possible to deliver frontline services.

Cloud migration can help cut IT costs dramatically. The main reason for this is that, in the cloud, you will be hosting your applications and storing your data on hardware belonging to your IT vendor. This means you will no longer need to purchase, regularly upgrade and maintain those expensive servers. Nor will you need to pay for the ongoing costs of an in-house datacentre, such as premises rent, high energy bills, insurance or security. And of course, your in-house IT staff will no longer need to manage or maintain that hardware, giving them more time to work on projects that benefit the end-user.

Greater security

Keeping data secure is an essential requirement for charities and the public sector, with organisations often handling sensitive information about individuals. Whilst a reticence to move this to the cloud can be understood, it is worth pointing out that the cloud is likely to be more secure than most in-house systems.

Unlike many charities and public sector organisations, cloud vendors invest significantly in cybersecurity to ensure they comply with their stringent security regulations. They employ security experts and deploy highly advanced security tools to keep their infrastructure and data secure. Indeed, even the datacentre premises are protected by robust security measures.

Additionally, the cloud allows all data to be centrally stored, enables organisations to implement strict logical control and access privileges and lets data be swiftly backed up, encrypted and integrity tested. For those requiring additional security, there is also the option of migrating to a private cloud, where a single client has dedicated use of their cloud infrastructure.

Staying online

Often hosting critical, public-facing services, charities and public sector organisations need their applications to remain available for their staff and end-users. For those with in-house datacentres, server failure can be a significant issue, in some circumstances putting lives at risk. Bringing a server back online can be a timely and expensive procedure that causes prolonged disruption to your services.

In the cloud, your applications are run on virtual machines which means they are not tied to any physical hardware. If there is a hardware issue in a cloud datacentre, the virtual machine is simply and instantly moved to different physical hardware and continues without any downtime or disruption. With exceptional levels of uptime, guaranteed by SLA, the cloud offers the high availability needed to stay online.

Scalability

One of the most sought after benefits of the cloud is its scalability. This is the ability of the charity or public sector organisation to use additional computing resources (storage, CPU, RAM and bandwidth) on-demand, at the click of a mouse.

There are two chief benefits of this. Firstly, is that it enables your organisation to cope with peaks in demand or heavy workloads, ensuring you don’t run out of IT resources when you need them most. For example, your website won’t crash if you get a massive spike in traffic, something which could be dangerous if dealing with an emergency situation.

The other benefit is the financial one. In the cloud, you will only pay for any additional resources as and when you need them, on a pay as you go basis. When demand reduces, you can scale down once again and save money. Achieving such scalability in-house would be difficult and expensive to do – you would need to purchase additional servers and leave them redundant just so they could be used in times of heavy demand.

Conclusion

Charities and public sector organisations are making increased use of the cloud to benefit in all the ways mentioned above. Indeed, the UK Government’s keenness to encourage cloud adoption has led to the launch of its G-Cloud. This is a marketplace of approved cloud vendors with framework agreements already in place, from which public sector organisations can buy services without needing to run a full tender or competition procurement process. Anteelo is an approved G-Cloud supplier.

Features to Look for in a Web Host for a Hospitality Business

Posted on 02/05/202016/06/2021 by Tushar

As the hospitality sector prepares to bounce back after the lockdown, many companies are seeing the importance of their websites going forward. From marketing to customer experience, your online presence can make a dramatic difference to the success of your business. Here, we’ll look at some of the ways your website can benefit your company and what things you’ll need to include in your web hosting solution.

Better marketing

Having a website ensures your hospitality business is open 24 hours a day. Visitors who search for you, click on ads or see your social media posts can quickly find all the information they need about your business.

From a marketing perspective, you’ll be able to make a feature of your business’ services, whether that’s your menus, hotel rooms, spas and other services. You’ll be able to post detailed descriptions, interior and exterior photographs, videos, customer reviews, star ratings and all the other details that discerning customers want to know before making a reservation.

Improved customer experience

Websites are no longer just for promoting your business. Today, many hospitality companies are making them useful for customers throughout their journey with you. A website can enhance customer experience in many ways. A hotel, for example, can use it to take room bookings, enable customers at the venue to book restaurant tables, order room service, contact the concierge, find out about nearby amenities, take advantage of offers, check out and more. Even after they have left, you can use the website to create a members’ area to develop customer loyalty and promote future visits.

Customer experience has become increasingly important in hospitality and those venues that make things quicker, easier and more convenient for their customers will benefit from better reviews, increased loyalty and a growth in revenue.

A website for staff

A further way to use your website is to create a separate area for your staff. This can be used to increase efficiency and improve the way you deliver services. Staff can use your site on their smartphones to sign in or notify you of absences, they can inform management about issues, such as low stock or maintenance requirements. It can be used to send messages, display notices and timetables, issue daily instructions and more. All of these can improve the way the venue is managed and enhance the service you provide your customers.

What to look for in a hosting solution

To put these things into place and get the most from your hospitality website, it is vital that you have the right hosting solution for your hospitality company. Here are some of the hosting features you should look for.

Strong security

As a hospitality company, you will likely need to collect and store the personal data of your customers. In some cases, this may include names, addresses, contact information, payment details and even passport information. Legally, you are required to keep this data safe in order to comply with regulations, such as GDPR.

Hospitality companies are the targets of cyberattacks simply because the criminals know they keep this information and they are using increasingly sophisticated means to acquire it, including ransomware, phishing attacks, malware infections and hacking.

To keep your system and data protected, you need to choose a secure hosting solution. Make sure your web host provides a range of security tools, including a robust firewall, intrusion prevention, malware scanning, remote backups, SSL encryption, spam filtering, email scanning and more.

Growing room

As the hospitality sector becomes increasingly digitised and automated, your hosting needs will grow over time in order to provide a wider range of online services for both staff and customers. You might, for example, need to deploy website chatbots, virtual tours, customer-facing reservation tools and link your website to third party booking sites. Additionally, the increasing reliance on data for decision making means you may need to analyse more data to improve online and digital services for your customers.

To make use of these tools and technologies, you’ll need a hosting package with more storage and better performance, such as VPS, dedicated servers and cloud hosting. To make growth easy, look for a web host that provides all these services and will help you migrate from one to the other. This will save you the headache of having to move everything to a new host.

Guaranteed uptime

If you are going to offer 24/7 services to your customers, you need a website that remains constantly online and which can cope with the demand for your growing online services. Failure to do this can lose you custom, damage your reputation and lead to complaints and poor reviews. Look for a web host that guarantees an uptime of 99.9% and above and make sure your package is large enough to deal with the demand you expect.

24/7 technical support

Managing a hospitality business is challenging enough without having to struggle with technical website problems. However, as the sector adopts more sophisticated online technologies, the demand on managers is likely to grow. To take away the stress and the challenge, it is important that your web host provides 24/7 technical support. This way, should you have an issue there will be a qualified expert there to help you, regardless of the time of day.

Conclusion

Finding the right hosting solution is critical if your hospitality company is to bounce back from the lockdown and remain competitive in a market that makes increasing use of digital technologies. The right hosting can ensure your website is capable of delivering a wider range of services to your customers, enables you to deploy tools to improve staff and operational effectiveness, keeps your systems and data secure and ensures your site stays online.

The cPanel Control Panel’s Key Characteristics

Posted on 01/05/202016/06/2021 by Tushar

The cPanel control panel is the leading web hosting control panel on the market today. Designed for use on Linux operating systems, it is often used for managing the hosting of WordPress, Magento, Drupal, Joomla and similar websites. With an intuitive and easy to use graphical interface, cPanel offers website owners a broad suite of tools and functions unrivalled by other Linux-based control panels. Here, we’ll provide an overview of cPanel and look at some of its main features.

An overview of cPanel

cPanel is a control panel that enables you to carry out a multitude of website and hosting management tasks. While the admin area of your website is where you can update content, change themes, install plugins, etc., cPanel enables you to carry out higher-level tasks, managing both your website and other aspects of your hosting, as well as offering other ways to carry out some of the things that can be done in the admin area.

cPanel organises its tools into 10 easily navigable sections. These are:

Files: for managing your website files and disk space.
Databases: for managing your databases.
Domains: for managing your domains and DNS.
Email: For managing email, email security, contacts, etc.
Metrics: For viewing website data, such as visitor numbers and resource usage.
Security: a suite of tools for securing your site, such as 2FA and SSL.
Software: to manage PHP, web platforms and to install new apps.
Advanced: More complex tools for things like cron jobs, error pages, etc.
Preferences: for cPanel management, such as user manager, passwords and interface personalisation.
Softaculous App Installer: Softaculous is a tool that lets you install hundreds of tools/apps directly from cPanel.

Main features-

Email

cPanel’s email tools help you to manage your email from directly within the control panel. They enable you to:

Add and remove email accounts
Set up email forwarding, mailing lists and auto-responders
Manage spam filters and global filters
Encrypt emails for security
Read and compose emails anywhere in the world via Webmail.

FTP Manager

The FTP manager can be used to manage FTP access to your server directories and files. Features include:

Set up FTP accounts
Set up anonymous FTP access
FTP session control

File Manager

The File Manager makes managing your files even easier than using FTP as you can do it directly from an interface within cPanel. You won’t need to make an FTP connection, use an FTP program or create additional usernames and passwords.

Backup

Backups are essential to help you recover from lost data, corrupted files, hardware failure and cybercrime. cPanel has built-in backup functionality that lets you create a backup of your website with a single click, download it, and store it remotely from your server.

Domains

cPanel gives you complete control over your domains. It enables you to manage your domains and DNS settings, add new domains and subdomains, publish domains once your websites are completed, set up domain aliases and redirects.

Raw Log Manager

The Raw Log Manager lets you choose how raw logs are stored on your hosting account.

Raw Access Log
cPanel gives you the ability to download the raw access logs for any domain in your account. This information is useful for tracking user movements.

Error Log
cPanel’s Error Log helps you get to the bottom of 404 errors. The log displays all the “404 File does not exist” errors, helping you discover which files are missing from your website and quickly replace them or remove broken links.

MySQL Databases
CMS websites require a MySQL database and you may have multiple databases if you have more than one domain. The MySQL Databases tool enables you to manage your databases, creating new ones, modifying existing ones and creating, managing and removing database users.

Two Factor Authentication (2FA)

Take your cPanel security up a level by using the control panel’s 2FA tool. This will require anyone logging into your cPanel account to use an additional method of verification, sent to their phone, besides the username and password. 2FA helps prevent unauthorised users or brute force hackers gaining access to your control panel.

Softaculous

Make the installation of applications a breeze with Softaculous. Softaculous enables you to install hundreds of useful apps and tools, quickly and easily, to improve your website’s functionality. From CMS, such as WordPress, Joomla, Drupal, Magento, etc, popular eCommerce platforms, image galleries, social media tools, blogging tools, forums, ad managers, calendars, user polls, project management tools, customer support tools and much more – all installed with a single click!

There are many more useful features available in cPanel. With such a rich variety of features, it’s no wonder that cPanel is the world’s most used control panel.

The Benefits of Cloud Computing for Real Estate Agents

Posted on 30/04/202016/06/2021 by Tushar

The estate agency landscape has transformed over the last decade, with home buyers increasingly looking to the internet as their first port of call. This has led to the rise of disrupter startups that have stormed the market with nationwide online platforms and the promise of low-cost selling. To stay competitive and relevant, traditional estate agencies have had little option but to adopt new technologies themselves, a need accelerated by the impact of the pandemic. For those looking for the right solutions to their IT requirements, the answer lies in cloud technology. Here, we’ll explain why.

1. Better customer experience

For estate agencies concerned about competition from low-cost online agencies, it’s worth noting that, according to Gartner, 86% of consumers are willing to pay more for better customer experience (CX). The issue is that many online estate agencies have already begun to provide great online CX themselves. Migrating to the cloud, however, not just enables you to provide excellent CX yourself, but do so swiftly and cost-effectively.

Migrating to the cloud enables you to provide both buyers and sellers with all the information and help they need without having to visit your premises. There are a growing number of cloud-based tools and technologies to help estate agents offer great CX. These include financial calculation tools, virtual tours, online form completion and submission, customer service chatbots, omnichannel messaging and much more. These provide great CX in that they make the buying and selling of property quicker, more convenient, less stressful and highly engaging. Who wants to look at a photo of a house when they can put on a VR headset? Who wants to wait for a phone call when information can be accessed and answers provided instantly?

All these cloud-based technologies make customers more confident about your services, foster strong relationships and lead to better reviews and online reputations.

2. Using data to improve your business

Data is now a critical component of decision making for businesses, providing insights that can help improve marketing, website design, productivity, cost-effectiveness and more. Analysing that data needs cloud technology. Cloud enables you to cost-effectively store and centrally manage your data and provides you with the AI and analysis tools that can find those insights needed to drive your business forward.

It can help you map customer journeys across all touchpoints, ensuring that communications are consistent and that whoever is dealing with a client is always up to date; it can pinpoint weaknesses in your website, such as poorly performing calls to action or quickly abandoned pages; and It can show you whether your communications are being opened and accessed and if not, predict which channels and times of day are most effective. It can even help predict shifts in the market, changes in consumer behaviour and the impact of changes in regulation, such as the return of full stamp duty, all of which can help you react quickly and make gains before your competitors.

3. Cost-effective

As digital transformation takes place in the housing market, estate agents will face growing IT needs. Developing an in-house infrastructure can be highly expensive, requiring the hiring of IT talent and the purchase of servers. Not just in real estate but across all sectors, businesses large and small have migrated to the cloud in a bid to keep IT costs to a minimum.

In the cloud, you are using the infrastructure of your service provider and this means there is no need for capital investment in hardware. And while there is a monthly fee for your cloud services, this is charged for on a pay-as-you-go basis, so you only pay for the resources (storage, CPU, RAM, bandwidth) that you actually use. This is an exceptionally cost-efficient way to procure your IT.

What’s more, the cloud gives you the flexibility to scale up or scale down on-demand, so if your website gets very busy or you need to carry out a process-heavy data analytics workload, you can be assured that you’ll always have enough IT resources to carry it out without your system crashing. When your period of high demand is over, you can simply scale down again and save money. Doing this in-house would require you to purchase additional hardware which might sit idle except for at the busiest of times.

4. Managed services

As an estate agent, you’ll want to focus on the needs of your business and not spend too much time dealing with IT. With an in-house system, every aspect of your IT will need to be dealt with by your own staff and this includes server management and maintenance tasks that detract IT staff from implementing better services.

In the cloud, server management comes with the service. Your provider will update and patch the operating system on your behalf and ensure that your server is working optimally and remains constantly online for your customers.

What’s more, a good service provider will also offer 24/7 technical support, which means if you have an issue with your cloud services or any of the applications you run on them, you have an expert available, there and then, to help you get it fixed.

5. Remote working

With cloud-based tools at your disposal, the days of telling a customer ‘I’ll check that when I get to the office and get back to you,’ are over. In the cloud, your systems and files are available anywhere with an internet connection and on any device, including smartphones and tablets. This means when carrying out the remote aspect of your job, such as visiting a client’s home, you can access the tools you need and ensure that you have up-to-date information at your fingertips.

It also means you and your staff can work more flexibly and stay productive during disruptions like the lockdown and bad weather days.

6. Stronger security

With the constant risk of hacking, malware, ransomware, DDoS attacks and other threats and a need to comply with regulations like GDPR, IT security is a major concern for all businesses. Putting robust security in place is both expensive and challenging, especially for companies with limited IT budgets.

Cloud vendors, however, employ security experts and utilise the most advanced tools to protect their datacentres and their customers’ systems. They deploy next-gen firewalls with intrusion and malware protection to keep cybercriminals away from your servers and data. They also provide essential security services, such as SSL certificates, email encryption, VPN, 2FA, data encryption and remote backups.

What’s more, when your data is stored in the cloud, you don’t need to keep copies on removable drives, laptops or other devices that can easily be lost or stolen. This helps prevent the risk of your customers’ personal data being breached.

Conclusion

The shift towards a digital market means estate agents need to digitally transform to remain competitive and relevant. To offer the services that customers want, benefit from the advantages of the latest technologies, stay secure and remain cost-effective, this means migrating to the cloud.

Most Frequently Used Service Names and Their Port Numbers

Posted on 29/04/202016/06/2021 by Tushar

Service names and port numbers are used to differentiate between the various services that execute over transport protocols, such as TCP/IP, UDP, DCCP and SCTP. The authority responsible for assigning service names and port numbers is the Internet Assigned Numbers Authority (IANA). IANA also maintains the registries which store service names and port numbers.

The port registries for transport protocols are divided into three number ranges: those for System Ports, User Ports and Dynamic/Private ports. Their associated number ranges are:

System Ports (0-1023)
User Ports (1024-49151)
Dynamic / Private Ports (49152-65535)

For services to work effectively, hosts that run them and those that access them, together with intermediate devices, such as firewalls, have to agree on which specific destination port is used with the particular service. Often, many services use a default port and it is these that are recorded in the IANA registry.

The growing use of Windows and single-user Linux systems over the years, however, means that the original port model above is not strictly adhered to. It can no longer be assumed that a specific port number necessarily denotes a particular service. For example, if a host runs multiple instances of a service, they cannot all listen on the same port. Similarly, if there are multiple hosts behind the same NAT gateway, they cannot all map the same port on the external side of the gateway.

Today, there are thousands of applications and application-level protocols which have been assigned service names and port numbers and this number is set to rise in the future. Further confusion over port numbers can arise because IANA can de-assign a number no longer in use and reassign it to another service.

Common service names and their port numbers

The most common service names and their ports are listed in the chart below:

Service Name	Port Number
FTP	20, 21
SSH	22
Telnet	23
SMTP	25
DNS	53
DHCP	67, 68
TFTP	69
HTTP	80
POP3	110
NNTP	119
NTP	123
IMAP4	143
LDAP	389
HTTPS	443
IMAPS	993
RADIUS	1812
AIM	5190

On Linux machines, the /etc/services file stores the information about the various services that client applications might use. The file contains the service name, port number and the protocol it uses, as well as any aliases.

On Windows machines, the service names, port numbers and protocols can be found in the C:windows\system32\drivers\etc\services file. The file tells Microsoft services which ports to use.

Digital Success in 2021: Sustainability and Customer Experience

Posted on 28/04/202016/06/2021 by Tushar

The online market has radically transformed and businesses need to move with the times if they are going to stay relevant and competitive. In this post, we’ll look at the impact of sustainability and customer experience and explain what you need to do to stay ahead of the game.

The sustainable business

Consumers worldwide are becoming increasingly conscious of how their actions have an impact on the environment and society. This affects their choice of brands and the products and services they buy. Ideally, they would like their favourite brands to adopt more ethical approaches to the environment and society, but if not, they are prepared to find new brands whose values better align with their own.

What does this mean for online businesses? First, it means that companies need to be ethical. They have to try and reduce their impact on the environment by cutting carbon emissions, using sustainable resources, ditching single-use plastics and anything else that improves the natural world. At the same time, they will need to implement socially ethical policies: delivering diversity and equality of opportunity, paying fair wages and treating staff, customers and suppliers well.

Of course, ethical businesses should also communicate this to consumers. Getting the message out is important to remind existing customers and to inform potential new ones of the efforts they are making to be a sustainable and ethical business. This should be clearly communicated on websites, in blog posts, on social media and on other forms of communication.

What’s more, consumers expect responsible brands to apologise for and make amends for both historical and more recent mistakes. One of the UK’s major pub chains has recently been commended for apologising for one of its founders profiting from the slave trade and more recently has renamed pubs whose original names might be seen to be racially offensive. Such acts of contrition that show a clean break with the past and a desire to move forward more ethically have helped consumers see the business in a more positive light.

With 87% of consumers having a more positive view of companies that support social or environmental issues, sustainability has become an important battleground on which companies compete for new business. To be a successful online business in 2021, this is an area that calls out for development, not just for the sake of the business, but for the planet and society as a whole.

Customer experience

The other key area of competition is customer experience and for online businesses, this is often driven by the adoption of new technologies. In the digital marketplace, customer experience has real value for consumers: over 80% of them are prepared to pay more for products and services if the experience is great.

What do we mean by great customer experience? Today, it means 24/7 accessibility, speed, convenience and seamlessness. Customers expect personalisation, omnichannel shopping and omnichannel communications. They want presenting with the products and offers they are looking for, purchasing to be easy and delivery to be ultra-quick. What’s more, they want to be able to buy on any device (and in-store), have communications delivered via their channel of choice and they want the whole experience to be engaging and rewarding.

It’s a big ask – but one which many companies have already adopted and are benefitting from. Implementing digital transformation today will not put companies head of the field, but it will ensure they stay relevant to the modern consumer and help them catch up with and compete with their rivals.

It’s almost impossible to offer great customer service today without adopting cloud technology. The cloud is needed to analyse the data essential for generating customer journey maps, without which it’s impossible to offer truly personalised product recommendations or provide seamless experiences. It’s also needed to carry out data analytics to gain insights into new opportunities and ways to cut costs.

The cloud is also vital for making use of technologies such as AI, machine learning and automation, that help deliver improved customer experience. It lets companies deploy 24/7 website chatbots, send instantaneous automated messages via multiple channels, maintain control of inventory and delivery so that products remain in stock and arrive quickly.

The cloud also provides the ability to integrate various key services, such as websites, apps, social media channels, communications channels, in-store services, marketing services, production infrastructure and more.

Of course, the cloud is also the most cost-effective way to run all these services. There’s no need to purchase hardware, it provides the flexibility to scale up or down resources in line with demand, there are fewer security and IT management demands and businesses will be assured their apps remain available at all times.

Conclusion

In the 2021 marketplace, sustainability and customer experience have become the main areas on which businesses compete. These have become more important to consumers than price or products. To stay relevant, online businesses need to be more environmentally-friendly, socially ethical and deliver better customer experience. This may mean a shift in direction for the company and in how it markets itself. With customer experience, it also requires digital transformation and the adoption of cloud technology.

Reasons Home Improvement Service Firms Need a Website

Posted on 27/04/202016/06/2021 by Tushar

The home improvement service sector provides essential services to homeowners and landlords, covering everything from building and gardening to bathroom and kitchen installations. It’s a sector that includes interior design, decorating, window replacement, flooring installation and more. The demand for home improvement service also means that there is considerable competition, not just from other local companies but from national DIY chains that are adding design and installation to their retail services. This, together with the change in how consumers now shop for home improvements means its more important than ever for local suppliers to have a website. Here, we’ll explain why.

Online convenience

The reality of the modern market is that everyone looking for a home improvement service wants a convenient way to find it. This means they will begin by looking online. Some may find you in local printed directories or the classifieds, however, even if they do, they’ll want more information than the ad can deliver. The most convenient way to find out more is to visit your website and they will expect you to have one.

Having a website, first and foremost, means your business will appear in search results so more new customers can find you. From here, they can visit your site where they can easily access all the information they need to decide whether you are the right company for their project. Without a website, you make finding this information inconvenient, increasing the likelihood that customers will simply find a competitor that does provide that information.

An online showroom

Customers with home improvement projects want to be able to visualise the finished product and see the standard of installation work that your company can deliver. What’s more, they want to see this from the comfort of their own homes and before getting in touch.

A website enables you to provide a portfolio of your previous work and if you sell products like kitchens and bathrooms, a gallery of the items you offer. This will give them a clear idea of the standard of your services and the quality and design of your products. Such portfolios play a vital role in establishing leads with potential customers or in convincing them to visit your physical showroom.

Offer other online services

The modern website can do so much more than provide information about your products and services. There is now a multitude of website tools and add-ons that can be installed to provide exceptional customer experiences, such as price calculators, design and measurement tools and virtual tours of previous work. Indeed, virtual and augmented reality tools are increasingly used to help customers create the designs they want to achieve.

Customers also want the ability to book services online, such as reserving a slot for you to visit their homes or schedule the delivery of products. They also want the convenience of being able to pay online and have access to user accounts where they can see the progress of their order.

All these things can be achieved with a modern website. What’s more, they are available 24 hours a day, even when your physical business is closed, so that regardless of when a customer is looking, everything they need is always there.

These additional online services can make your business far more competitive in today’s market where 82% of consumers are willing to pay more for a better customer experience.

Build your company’s reputation

Online reputations play a critical role in purchasing decisions. Customers no longer take a company’s marketing at face value and will look to verify what they say by checking out reviews and asking for recommendations on social media.

The star ratings, reviews and recommendations you receive are solely down to what your previous customers think. However, many companies getting excellent feedback fail to take full advantage of it. Although they can be found on Google, Facebook and sites like Trustpilot, these independent reviews that have so much influence on customers can also be linked to and displayed directly on your website.

If you have great reviews, let your visitors know by displaying them prominently on your site and providing a link to the independent site where they can read them for themselves. Here’s what we display on our website.

Such a move can immediately put cautious customers at ease and ensure them that your company and the work it does is highly regarded by its previous and existing customers.

Dispelling myths about websites

Some of the reasons business owners don’t have a website include the expense of building and running a site and the belief that they need highly technical skills to run one. This, however, is definitely not the case.

A business domain name (e.g. yourbusiness.co.uk) can be registered for around £10 – £20 a year, web hosting can cost from just a few pounds a month and the software used by the vast majority of the world’s websites is free. Such software, like WordPress, has been created to be used by those with only basic computer skills. Indeed, building a professional website is no more difficult than creating a PowerPoint presentation.

What’s more, at eukhost, you’ll be able to install WordPress with a single click and our 24/7 technical support team, knowledgebase and customer forum provide all the help you need to overcome any challenges. Our cPanel control panel also means you’ll be easily able to carry out any website management tasks and even automate many of them.

Conclusion

In the digital economy of the 2020s, having a website is essential for home improvement service businesses that want to stay relevant to today’s consumers and remain competitive. Hopefully, the points raised here will have convinced you of the benefits of creating a site and shown you that doing so is not an overly difficult or expensive process.

Operational integration

Better visibility of supply chain and inventory

Seamless supplier integration

Personalised customer experience

Business intel

A cost-effective IT solution

Conclusion

Cloud keeps financial data secure

Taking advantage of the cloud

Cutting costs

Preparing for the future

Conclusion

How headings benefit your visitors

How headings improve SEO

How to use headings correctly

Heading structure

How to add a heading

Using keywords and phrases in your headings

Conclusion

Remote connectivity

Financial savings

Greater security

Staying online

Scalability

Conclusion

Better marketing

Improved customer experience

A website for staff

What to look for in a hosting solution

Strong security

Growing room

Guaranteed uptime

24/7 technical support

Conclusion

An overview of cPanel

Main features-

1. Better customer experience

2. Using data to improve your business

3. Cost-effective

4. Managed services

5. Remote working

6. Stronger security

Conclusion

Common service names and their port numbers

The sustainable business

Customer experience

Conclusion

Online convenience

An online showroom

Offer other online services

Build your company’s reputation

Dispelling myths about websites

Conclusion

Delivering excellence, collaborating across time zones.

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