5 Key Elements of Managing Cloud Data

 

To help you manage data effectively, here are the five key elements of cloud data management.

The collection of data is essential for today’s businesses, it is what enables them to be innovative and helps them stay agile. There is an increasing amount of data being used, too: customer data, product data, competitor data, employee records, system logs, supply chain data, bespoke applications and so forth. And all this data needs to be easily accessible while, at the same time, remaining highly secure.

Problems with data

The growing volume of data being collected and its importance for business growth can cause problems for enterprises. Companies are now becoming data hoarders, storing every piece of information they can glean with the hope that one day it will have value for them. The nature of that data is also becoming increasingly complex as companies add new systems, software and devices.

At the same time, it is important to recognize the need to control how data is used by employees to prevent them from unwittingly deleting that which is not essential for them but which is critical for the business – or to stop those with a grudge from wiping data deliberately.

To help you manage data effectively so that you can get the right balance between security and ease of access, here are the five key elements of cloud data management.

1. Managing unused data

Leveraging Data Management Techniques to make use of Data Assets

A lot of the data that a company collects won’t be needed all the time. For most of its existence is will be held in storage doing nothing. However, for compliance and other business purposes, it will need protecting. For this reason, it should be behind a firewall and, importantly, be encrypted.

Encrypting unused data ensures that if it is stolen, the perpetrators, or anyone they sell it too, won’t be able to decipher it. This helps protect you not only against hackers but also from employees who make blunders or those with more devious objectives. Often, the weak spots in any system are the devices used by employees. Hackers use these to worm their way into the more valuable part of a company’s network. Encryption helps prevent this from happening to stored data – especially when there is limited access to the decryption key.

2. Controlling access to data

What is access control? A key component of data security | CSO Online

Whilst it is crucial that staff are able to access all the data they need to carry out their roles, it is also vital that you have control over how that data is accessed. The starting point here should be to determine precisely who needs access to what data to carry out their work. From there, you can implement individual access rights that prevent unauthorised users from accessing data they are not entitled to see.

Using logical access control will ensure that anyone trying to access data will be prevented from doing so unless their ID is authenticated. At the same time, such systems will log every data transaction, enabling you to trace issues to their source should problems arise. Indeed, such systems can even check the security of the devices being used to access the data to make sure they are free from malware. With the use of AI, it is now even possible to analyse the behaviour of users and their devices to identify if suspicious activity is taking place.

3. Protecting data during transfer

What Are The Top Secure Data Transmission Methods? | Penta Security Systems Inc.

Another weakness is data in transit. Just as websites need to use SSL to protect payment details during online purchases, businesses need to implement a secure, encrypted and authenticated channel between a user’s device and the data that is being requested. It is important here to make sure that the data remains encrypted while it is being transferred so that if it is intercepted on route, it cannot be read. A key factor in protecting data in transit is your choice of firewall. At the same time, you should also consider using a VPN.

4. Checking data as it arrives

Are You Sure You Have Good Data?. Best practices for detecting bad data… | by Brad Caffey | HomeAway Tech Blog | Medium

One often overlooked area of security is incoming data. Businesses need to know that when any data arrives, it is what it purports to be. You need to ensure that it is authentic and that it hasn’t been maliciously modified on route. Putting measures in place to guarantee data integrity is important to negate the risk of infection or data breach. This includes email, where phishing attacks are a major problem, fooling employees into thinking they are the genuine article so that when they are opened or links are clicked on, the company’s security is compromised.

5. Secure backups

For secure data backup, here's how to do the 3-2-1 rule right | Network World

In the event of a disaster, a data backup can be the only thing which will get your company up and running quickly enough to stop it going out of business. Remote, secure backups are critical for disaster recovery operations and should be a key element of any business’ data management strategy.

To protect yourself more thoroughly in the cloud, it is best not to store your backup data in the same place as you store the active data. If a hacker gets access to one, they’ll also have access to the other. Keeping them in separate accounts creates another layer of security. To do this, simply create a separate backup account with your provider. Ensure that backup schedules are made as frequently as is needed.

Conclusion

With businesses becoming increasingly reliant on data to carry out their day to day operations and build for long-term success, it is crucial that data is managed effectively. In this post, we‘ve looked at the five key areas for data management in the cloud: storing unused data, controlling access, protecting data during transfer, checking incoming data and creating backups. Hopefully, the points we’ve raised will help you manage your cloud data more effectively and securely.

The Advantages and Disadvantages of Multi Cloud Computing

Every Little Thing You Need to Know About Cloud Computing

Multi cloud computing, where multiple cloud services are put to use to create a single overarching infrastructure, is becoming increasingly popular amongst larger enterprises. Many companies already use more than one cloud provider and over 30% of them use upwards of four. By the end of the decade, it is believed nearly all enterprises will have adopted a multi cloud strategy of some kind, as it gives them greater flexibility and even more potential for rapid innovation and deployment.

However, with other possible options available, such as developing a hybrid cloud infrastructure, it is important that those who make the decisions are fully aware of the advantages and disadvantages of adopting a multi cloud strategy and in this post, we seek to highlight what these are.

The advantages of multi cloud

6 Ways Kubernetes Simplifies Multi-Cloud Management

By far the main benefit of creating a multi-cloud infrastructure is that it provides enterprises with the flexibility needed to innovate at speed. The reason for this is that it doesn’t tie them to the specific set of services provided by individual cloud providers. As a result, the way an enterprise chooses to innovate its own applications and services is not restricted by the limitations of a single host.

If a company relies on a single host, it may find it is adequate for the vast majority of its needs. However, if using that host means the company needs to make compromises on development then its innovations may end up being curtailed. Rather than go through the trauma of migrating all its services to another host that can help it innovate in the way it wants to, multi cloud enables it to run different services with different providers, each one offering the most advantageous platform for its specific workload. In this way, a multi cloud infrastructure is the best solution for developers looking for platforms that meet the specific needs of individual applications or services.

One example of this could be with GDPR compliance. An enterprise that uses cloud services based outside of the EU might find it easier to comply with GDPR if it used an EU based provider for the storage and processing of data pertaining to EU citizens.  Another example is with performance. Using a cloud provider with a datacentre in a particular geographical location could improve performance within that region simply because of its proximity to users.

Another advantage of multi cloud is its ability to cut storage costs. Despite the price of data storage coming down, the ever-increasing volumes of data being collected means enterprises are still spending significant amounts on storage. However, the competition between providers that forces prices down means that those with multi cloud infrastructures can easily shift their data to the cheapest provider whenever prices change.

The final benefit of a multi cloud strategy is that it reduces the potential for vendor lock-in. The main risk here is that an enterprise can become dependent on the technology employed by a particular provider. However, by making the appropriate choices when developing an infrastructure and finding another provider where a compatible, redundant platform can be created, this can be overcome.

The disadvantages of multi cloud

The Use of Multi-Cloud: Pros and Cons

The obvious disadvantage of using a multi cloud infrastructure is that the wider the range of cloud services an enterprise uses, the more complex it gets to manage. Failure to manage the system adequately can increase the costs of using such a system and could affect business agility.

One critical area which needs to be managed effectively is security and a multi cloud strategy can make this more challenging. By using a variety of public cloud services, the line of defence runs across more than one single provider, so it is essential that robustly secure networking and security measures are put in place. Areas which need close scrutiny include finding ways to monitor across different cloud platforms and ensuring that governance is comprehensive and robust.

A final issue with multi cloud is how to manage redundancy and high availability effectively and efficiently when using more than one provider. In instances where this is not efficiently managed, there can be the potential for financial wastage.

Conclusion

While multi cloud infrastructures are more complex and provide a bigger challenge for management, they do offer significant benefits. In a market where everyone is utilising technology to outpace their competitors, the need to innovate and deploy quickly can be the difference between survival and going under. A multi cloud infrastructure enables enterprises to remain a force to be reckoned with, providing the essential flexibility that is so crucial for rapid innovation.

3 Technologies That Are Driving IoT Development

How to Develop An App for the Internet of Things

The Internet of Things (IoT) is beginning to take the world by storm, but it is three other technologies, artificial intelligence (AI), blockchain and fog computing, which are helping to drive its development and make it even more useful. When these technologies are combined, they are able to radically transform what IoT is capable of. Here, we’ll look at each of these technologies to show their importance for IoT development.

AI and the IoT

Artificial Intelligence (AI) in Internet of things (IoT) for a Better Future

IoT devices are often referred to as smart devices. But actually, on their own, they are not that smart. They can take sensory readings, share that information through their internet connection and follow preprogrammed instructions or carry out tasks that are sent to them.

To make them truly smart, AI is needed to analyse all the data that IoT devices collect. And they can be made even smarter when machine learning is used as it gives them the ‘intelligence’ to make informed decisions based on previous learning. In this sense, IoT devices are like primitive animals which can sense and act, however, when AI technology is added, it is like giving them a brain.

Combining IoT and AI offers enormous potential. In the NHS, for example, it will enable patients at home to use IoT devices to monitor a range of important health factors, such as blood pleasure, heart rate and blood sugar levels which can enable IoT-AI systems to remotely diagnose issues and advise the patient about any changes they need to make with regard to lifestyle or medication. They can also be used to trigger emergency call outs or community nurse visits if needed.

In industry, the use of IoT devices to monitor the health of critical equipment enables AI to predict when maintenance issues will arise. This means enterprises can undertake preventative measures to stop breakdowns happening before they occur and this ensures that operations can carry on without interruption. This can be applied in places such as data centres, manufacturing plants and nuclear power plants. It’s already being used by both Boeing and Rolls Royce to monitor aircraft engines during flight.

Blockchain and IoT

Why Blockchain and the Internet of Things (IoT) Belong Together | Symmetry Blog

By combining blockchain technology with IoT, enterprises and their customers are able to guarantee that data is authentic and that products and their components are genuine. For example, when using IoT devices to track goods through the manufacturing process, each component can be given a unique digital ID enabling its history and movements to be stored in indelible, tamper-proof blockchain repositories. As a result, businesses and consumers can be assured the product is as described. For example, someone buying a computer could be confident that the components inside were not counterfeits or someone buying oranges could ensure that they were organically grown.

Fog computing and IoT

What is fog computing? Connecting the cloud to things | Network World

A key factor in the success of IoT is cloud technology which enables vast quantities of data to be transmitted, stored and analysed. However, as the IoT grows, the volume of data being collected is expanding exponentially. As a result, the cloud on its own is becoming less able to deal with the real-time requirements of bandwidth-heavy applications. For example, imagine all the sensors needed to fully operate an IoT, self-driving car. These vehicles need to process data exceptionally quickly, yet with so many sensors and so much data being created it would be impossible to get the reaction times needed using a satellite for connectivity.

The solution comes in the form of fog computing, a technology that uses distributed cloud capabilities. Essentially, fog computing extends the cloud architecture to the device itself, so that data can be processed and analysed in real time at the actual location. In this way, only the processed data needs to be transmitted to the cloud, reducing bandwidth usage and cutting down the amount of centralised storage needed.

The AI, blockchain and fog combination

The Blockchain-Enabled Intelligent IoT Economy

While these technologies provide powerful outcomes for the IoT, using them in conjunction multiplies the benefits. If we look at the drones that retailers like Amazon are experimenting with at the moment, AI, blockchain and fog computing would enable them to be far more effective. They could ensure that their components do not fail, that they take the most effective routes, and that they are able to manoeuvre around obstacles in their path, even at night. Fog computing ensures the data is processed on the drone, AI can make decisions regarding obstacle avoidance and blockchain makes sure that that data being used to make these decisions is authentic (i.e. preventing it being hacked and remotely controlled).

Conclusion

Together, AI, blockchain and fog computing are three technologies that are expanding the potential of the IoT. Individually, each one adds new and exciting capabilities, however, when they are working together they provide a synergy which is driving the development of the IoT in ways that make it more useful and powerful than ever before.

Here Is how Brexit is affecting your Web Hosting

Brexit and your web hosting - what's next? - 34SP.com Blog

As the likelihood of a no-deal Brexit increases, businesses throughout the UK will be taking stock of what they need to do come October 31. One area that many businesses might have overlooked is how a no-deal Brexit may affect their hosting. In this post, we’ll look at what the potential problems are and what plans you might need to put in place.

Do you have an EU based web host?

Best EU web hosting services of 2021 | TechRadar

Quite a few web hosts that operate in the UK are based in the EU and have their data centres located in European countries. This could cause several issues for UK customers in the case of a no-deal. As trade agreements with the UK would come to an end on October 31, it may mean that prices for hosting packages change as EU based hosts supplying the UK could be subject to tariffs.

This is by no means a certainty and even if tariffs are imposed, EU based hosts could adjust prices to counteract them. However, it is an issue which needs to be considered, especially as pound to euro currency values are likely to fluctuate considerably in the withdrawal aftermath.

Implications for data protection

What is GDPR? Everything you need to know about the new general data protection regulations | ZDNet

The EU has the world’s most stringent data protection laws – something the UK is currently signed up to. Part of its legislation requires that any data held on EU citizens that is stored on servers outside of the EU must have the same level of protection as that which is stored inside the EU.

In 2000, for example, the EU and USA implemented the Safe Harbour Agreement that enabled American companies to transfer personal data from European servers to those in the USA, on the proviso that the US provided privacy protection in line with EU directives. When in 2016, the US government announced that, for reasons of national security, it retained the right to access any EU citizens’ data stored on US servers, the European Court of Justice ruled that the Safe Harbour Agreement no longer offered adequate protection and was thus invalid. Businesses that used service providers which transferred their data to US servers found themselves at risk of substantial fines from the EU.

From October 2019, the UK finds itself in a similar position as the US. As it will no longer be part of the EU, it will have to prove that EU citizens’ data, held on UK servers, maintain the same level of protection as it currently does. This should not be an issue if the UK government keeps the existing laws in place, though it may need to implement a similar Safe Harbour Agreement as part of the process.

The potential problem, however, is that once the UK has left the EU, it is free to make its own data protection laws which may not satisfy the demands of the EU. That said, there are already big differences in attitudes to data protection within the EU and these are pushing some members to consider adopting their own data protection legislation. Such complexity makes it increasingly likely that the safest place for UK companies to store personal data is on servers based within the UK. This is especially so if the UK strengthens its data protection laws even further and considers UK citizens’ data held on EU servers to be inadequately protected.

.eu domain names

How to register a .EU domain from anywhere (or keep it after Brexit) | by Adam Rang | E-Residency Blog, E-residentsuse blogi | Medium

Earlier this year, the EU announced that following Brexit, .eu domains could only be registered to individuals or organizations which were geographically located within one of the remaining EU states. Consequently, UK citizens and UK-based organizations would no longer be allowed to register or renew a .eu domain. The only way for a UK company to have a .eu domain would be if it had a subsidiary located within the EU where it could transfer registration to. Any .eu domain which is currently registered to a UK citizen or UK-based business cannot be transferred to another UK-based organisation or be renewed. Eventually, all formerly UK-registered .eu domains will be revoked and made available for registration in the EU. This does not, however, apply to EU citizens living in the UK.

Should a no-deal Brexit takes place, the EU plans to withdraw .eu domains registered to UK organisations or individuals after two months, at which point they will cease to operate and will not be useable to host websites. Full revocation will take place 12 months following the UK withdrawal.

Conclusion

The uncertainty over Brexit is seeping into all areas of business, including your hosting. It can affect the price you pay for EU-based services, the places you store personal data, and even the right to the .eu top-level domain. With less than six months to go before the UK’s scheduled withdrawal, it may be time to take stock of your current hosting provider.

How to Protect Hybrid Cloud Data

Hybrid cloud storage: What data goes where?

Data loss can be devastating for a business, affecting operations, damaging reputations and leading to significant fines. For this reason, it is absolutely critical that those with hybrid cloud systems fully understand how to keep their data safe. In this post, we‘ll explain how this can be done.

Physical security

Hardening physical security - City Security Magazine

One key area of data protection is physical security; making sure data is not lost through power failure, natural disasters, accidents, loss or theft. To do this, datacentres are often located away from other buildings to reduce the risk of fire spreading and have more than one backup power supply available. They also have backup communications systems and secure physical security such as human patrols, access control, secure fencing and CCTV. The location of all devices is also monitored, as is logical access. The scale of this physical security is far more robust than most businesses can afford in protecting a much smaller datacentre on their own premises.

In the event that the datacentre itself is compromised, perhaps due to a natural disaster like a flood or earthquake, cloud providers remotely store backup copies of data at other datacentres and have enough inbuilt redundancy to continue service so that the data remains available.

Device failure, human error and corruption

All is not lost: Dealing with data corruption at your organization

Three common causes of data loss are device failure, human error and corruption from malware. One of the advantages of using hybrid-cloud is that data is dispersed across multiple machines managed by the cloud provider. If a failed drive occurs, the end user won’t even notice, a backup can be initiated immediately to maintain data availability. At the same time, for improved protection, it is possible to configure storage so that data cannot be erased, ensuring that saved files are always available for recovery.

Disaster recovery

Disaster Recovery

Having a disaster recovery strategy is essential for any business, ensuring that in the event of a disaster, it can be back online as soon as possible. Today, many businesses use two separate storage systems to put this into place, one for primary storage and another for backup and recovery. For those using a hybrid cloud model, there is no need to do this as the same cloud storage can be used for both primary storage and for disaster recovery backup.

An additional advantage is that the storage architecture used in the hybrid cloud puts data into a single store, preventing multiple copies of files being stored on separate file servers. This cuts storage costs and eradicates the problems of having different versions of the same file being stored in different places. A hybrid cloud storage service is not only able to support file-level restore, it can also, when used with versioning, enable users to access earlier file versions if they are needed.

Security from data breach

The Top 12 Data Breaches of 2019 | 2019-12-05 | Security Magazine

Data breach is a significant issue for businesses and, with the advent of GDPR, could result in enormous fines. Key areas of weakness are phishing attacks and social engineering, especially where staff have saved restricted data to their personal cloud storage accounts such as Dropbox, OneDrive or Google Drive.

There a number of problems caused when staff use their personal accounts to save company data. Firstly, these personal accounts rarely offer the encryption needed to keep data secure and secondly, the company has no knowledge of what data has been shared or who with. Thirdly, the saving of data in this manner can be a violation of regulatory compliance.

While rarely malicious, these human errors are a serious threat to data security. However, by using a hybrid cloud architecture the threat can be minimised. Cloud services can provide at-rest and in transit encryption while employing ID and device management technology to limit how files can be shared and to prevent employees saving data to personal accounts. If a data breach does occur, accurate logging ensures that it will be easier to trace the source and speed up recovery.

Ongoing security

Businesses more likely to buy from companies offering ongoing security | BetaNews

As new threats appear all the time, there is never a point at which your data is fully secure; you should always remain vigilant. To do this, regularly check that your platform has all the security features it needs and that it remains compliant with changes in regulations. You should also ensure that your cloud service provider does the same.

Conclusion

Hybrid cloud offers one of the most secure solutions for businesses, providing physical security and an end to end architecture that protects data at rest and as it moves between locations. Importantly, it does this in a more affordable way than can be achieved in an on-site datacentre. Public cloud providers, for example, can use big data and AI to monitor cloud systems for threats and vulnerabilities on a scale that would be too costly for most businesses to do on-site.

IPhone Vs Android : Android Handily Beats The IPhone?

Android vs iPhone: users' favorite features - Ting.com

When you plan to buy a new phone there is always a battle as in which phone to buy. Whether you should go for an Android operated phone or an iPhone is a perennial doubt. However experts are of the opinion that an iPhone seems a better choice when compared with an Android phone.

I like Android phones. But when most friends and family ask me what phone to buy, I tend to recommend the iPhone over Android. Here’s why.

Android v iOS market share 2019

So let us explore some of the reasons as to why iPhone has the capacity to beat an Android operated phone.

  • The first reason as to why iPhone seems a better choice is that an iPhone is much faster when compared to Android phones. The result is that you can get a lot of features done quite fast. For example, editing 4k videos or opening of large files can be done almost in no time.
  • If you’re thinking of buying the iPhone 8, iPhone 8 Plus or iPhone X, know that the A11 Bionic chip inside blows away anything from the Android camp. Not only did this processor pace Apple’s flagship to huge wins in synthetic benchmarks such as Geekbench 4 and 3DMark; it also ran circles around the likes of the Galaxy Note 8 and the Galaxy S8 when doing things like editing 4K video and opening large files.
  • iPhone 8 and iPhone 8 plus has better camera. Hence, you can take more colorful and vibrant photographs. Especially when the photos are taken in sunlight you can expect better results.
  • The hardware and software integration in iPhone is a lot better than that of Android operated phones. Consequently you can take quick actions from the home screen by pressing on the app for long.
  • It is true that Android has made promises to launch phones which are user friendly but it is the iPhone that has won the race. Right from its inception in 2007 the iPhone has retained its simplicity of usage. You will just have to pick it up, turn it on and press on the app to proceed with the functionalities.
  • The best thing about an iPhone is that there is automatic updation of the OS when compared to the Android phones. You can update the latest version of software on the day it is released.
  • As far as apps are considered an iPhone has the best of applications. This means if you are someone who has a fetish for apps, undoubtedly the app is the best choice.
  • iPhone is known for not having unnecessary software unlike a lot of other Android phones. Even if there are certain applications that you do not need you will be able to disable them.
  • An iPhone works excellently with Mac. You will always have easy access on your Mac to the photos that you take on your iPhone.
  • iPhone offers an extraordinary feature of family sharing. Purchases from the App store, iTunes, and iBooks can be shared among six people.
  • When you face any sort of problem with your iPhone there is no reason to worry because you can access numerous articles and blogs on Apple’s website and also live chat and schedule an appointment to solve the problem. In case of Android phones you will have to try to find solutions from various online forums.

When you have a problem with your Android phone, you can try online forums or calling your carrier. But with the iPhone, you can tap into a vast database of useful help articles on Apple’s website, get help via live chat, or you can schedule an appointment at an Apple Store Genius Bar. Google doesn’t have this kind of direct relationship with its customers. With Android, you’re on your own.

Why User Authentication is Essential for Cloud-Based Systems

Cloud-enabled workforce models to disrupt and shape future Asia Pacific workplaces: Colliers Research - The Economic TimesAs businesses move more of their services on to web-accessible, cloud-based platforms, the need for robust security grows increasingly important. One key element of this security is controlling who has access to your data and applications. To strengthen security, reduce risk and improve compliance, it is essential that only authorised users get access to a company’s system and that authentication is required before that access is granted.

Cloud authentication explained

Cloud authentication is the means of verifying that someone logging in to a cloud-based platform is the person they claim to be. It is a way of preventing stolen usernames and passwords being used to log in to the system. The user’s identity is authenticated by cross-referencing information stored on a database with information held by the user, such as PIN numbers, biometric data or the use of secret questions. If the information provided by the user is identical to that stored in the database, authentication takes place and access is granted.

Authentication isn’t just required for people. Companies may also require external machine access to carry out automated services, such as cron-jobs, remote backups, auto updates and remote system monitoring. In these instances, too, it is crucial that external apps are authorised so that hacking bots disguised as genuine apps don’t slip through the security net. Authentication in these areas can be done through the use of digital certificates and APIs.

Authentication and authorisation

Authentication Vs. Authorization | Difference between Authentication and Authorization - javatpoint

Authorisation is the granting of permissions for individuals to access different parts of a system. It is not desirable, in any organization, for every user to have the same permissions. Access to sensitive data, for example, might be restricted to only certain staff.

One of the advantages of authentication is that it helps prevent unauthorised users from accessing data they do not have the authority to see. In particular, it will stop employees who have forgotten their own passwords being able to log in using their colleagues account details and gaining access to all the areas they have permission to use.

Why authentication is so important

What Is a User Authentication Policy? - Cisco

Preventing unauthorised access to cloud-based systems is vital. Hacked companies face enormous consequences: operational downtime, significant fines, potential lawsuits, reputational damage, industrial espionage and ransom. Customers can suffer just as much as companies too, with financial information being sold on the darknet and sensitive data being leaked across the internet. Lose personal data under GDPR and you could face a fine of up to €20 million or 4% of global annual turnover.

Authentication is a process which protects web-based systems from hackers and without it, your entire system is vulnerable. Cybercriminals use seriously advanced software that can crack usernames and passwords and they also use other techniques to phish for credentials from employees. Authentication provides an extra layer of security, using information that hackers can’t use. In this way, they are prevented from getting access.

Practical authentication

Types of two-factor authentication, pros and cons: SMS, authenticator apps, YubiKey | Kaspersky official blog

One challenge for businesses that use cloud-based systems is how to balance ease of use with strict security. Strong security is essential, but it can also be a hassle for users who need a quick and convenient way to log on. There is a range of different methods which can be used, here are two of the most common.

Two factor and multifactor authentication

Is two-factor authentication (2FA) as secure as it seems? - Malwarebytes Labs | Malwarebytes Labs

To increase security, many organisations require two-factor authentication. This consists of a password plus one additional piece of information. Multifactor authentication requires a password and up to four other methods of verification.

There are four ways that a users ID can be authenticated, these are:

1. Asking for something the user knows, such as a PIN, date of birth or the answer to a secret question.

2. Using something the user has in their possession: customers may be required to get a code from a card reader or be sent a code to their smartphone.

3. Biometric data: the user may have to provide biometric data such as a fingerprint, photograph or retina scan.

4. Location data: smartphone GPS data and computer Mac addresses can also be used to verify the location of the user.

The need for strong authentication

Why You Need Advanced Authentication to Protect User Identities

The term ‘strong authentication’ is used to describe systems where authentication is robust enough to guarantee its security. What ‘robust enough’ means, however, depends upon the needs of the system, how critical its apps are, how sensitive the data it holds and the type of organisation it belongs to.

Some organisations may be adequately protected by two-factor authentication, however, for those with high-security requirements, multifactor authentication is the standard practice.

Many companies are now using smart card technology for authentication. Here, biometric data, passwords and other vital information is stored on a smart card and the card is used by inserting it into a reader and inputting a PIN. Contact less cards can also be used by tapping against an RFID reader. Lots of organizations use the same card to grant physical access to the companys premises.

Conclusion

Authentication is essential for organisations wanting to keep their systems and data secure, especially when it based in the cloud and can be accessed over the internet. To ensure your system is well protected, you should, as a minimum, use two-factor authentication. However, if you hold sensitive personal data or run critical applications online, then multifactor authentication may be the safest option.

7 Essential Features of Dedicated Server Hosting

How to Buy Dedicated Server Hosting at Kinsta

When upgrading to a hosted dedicated server, it is important to remember that not all dedicated servers are the same and neither are the hosting solutions offered by service providers. As it can be difficult to know the key features to look for when finding a provider, we‘ve put together this list of those we think are the most essential. Hopefully, they will give you a clearer insight into what to look for.

1. Operating system choices

What Operating System Is the Best Choice for Software Engineers?

One of the factors in choosing a dedicated hosting solution is the freedom to have your own choice of operating system. The applications you need for your business may require a specific type of operating system, such as a Windows Server OS or one of the different Linux distributions. In some circumstances, the software you run may only be compatible with a legacy OS version. Make sure that the provider you go with enables you to run the OS you need.

2. Server configuration

Server Configuration Services in Noida | Server Configuration Company

It’s not just the choice of operating system that is important. Another key requirement is the ability to have total control over your server so that you can configure it to meet your needs. You may, for example, need full root SSH / RDP root access.

3. Hardware choices

Microsoft's curious hardware choices for the $1,399 Surface Duo leaves it in limbo - TalkAndroid.com

As dedicated servers can be expensive, always look for a hosting provider that offers plenty of hardware options. This way, you get a hardware setup that has the capacity and performance capabilities you require, without having to pay for something that is far more powerful than you need.

Ideally, you should have a range of options over the CPU model, number of cores and speed, the size of RAM, the type of RAM (e.g., DDR3 or DDR4), hard disk capacity, hard disk type (HDD or SSD), bandwidth and RAID.

4. Control panel options

Cloud, control, panel, settings icon - Download on Iconfinder

Great control panels make it much easier to manage your server and the applications which you run on it. While vanilla control panels may be sufficient for some companies’ needs, many benefit from using cPanel & WHM (for Linux servers only) or Plesk (now for both Windows and Linux servers).

Easy to navigate and with a wide range of incredibly powerful, built-in management tools, cPanel and Plesk are industry leading control panels used by millions of businesses across the globe.

5. Security

Security Policy

If your server is hacked, your IT operations could be taken offline and your company put at a standstill. If there is a data breach, there’s also the risk of huge fines, reputational damage and customer legal action. This is why 60% of hacked companies go out of business within 6 months.

With this in mind, security should be a decisive factor when choosing a dedicated hosting provider. You should consider everything from the location and physical security of the datacentre to the range of security features your host provides as part of your package and as additional services.

You should look for next-generation firewalls, intrusion prevention, web app security, DDoS protection, and malware and virus prevention. In addition, they should also provide SSL certificates, dedicated IP addresses and spam filtering.

6. Server management

What is Server Management? Get rid of server issues

Outsourcing server management to your service provider not only makes things easier; it could also save you significantly in the long run. This service will include such things as OS updates, patching, application installation and server monitoring. Server monitoring constantly checks the health of your server and its performance to ensure it remains in top condition.

7. High availability

Four nines and beyond: A guide to high availability infrastructure

If your server runs critical applications, you cannot afford for it to go offline. The consequences could be disastrous. This is why it is essential that you choose a host that can guarantee high availability – i.e., that your server will stay online for 99.95% of the time or higher. If this is not good enough for you, here at Anteelo we can offer 100% uptime, guaranteed by SLA. This is because our N+1 datacentre model means we have a redundant backup of everything waiting to take over if a failure happens.

8. First class technical support

Technical Support - Daavlin

There may be times when your IT team needs your service provider’s technical support to carry out a task or to troubleshoot an issue. This support should be an inclusive part of your contract with the provider and, very importantly, be available 24/7 by phone, email, live chat or ticket. After all, if your dedicated server goes offline on Friday night, you don’t want to wait until Monday before it gets fixed.

Technical support differs entirely from customer support. By technical, we mean having a specialist IT team available that can provide solutions at the point of contact. They will have the necessary expertise and be actively able to deal with any problem.

Aside from person to person assistance, a good hosting provider will also publish a range of helpful online resources for their customers, such as knowledge bases, tutorials, technical forums and ‘how-to’ blog posts.

Conclusion

Dedicated servers offer companies a high-performance, large storage solution for hosting their applications. However, to get the best from your dedicated server, you need to consider a number of options, such as your choice of operating system, hardware and control panel, your freedom to configure the server as required, the security, server management and technical support put in place by a provider and the guaranteed uptime offered.

SEO Basics: A Beginner’s Guide to SEO Success

Defining SEO and its best practices | Status Labs

The better your site ranks in search engine results, the more visitors you will get to your website. However, to achieve those higher rankings, you’ll need to do some Search Engine Optimisation (SEO). For many business owners, this can be a technical challenge. SEO is a big subject and one which is in constant flux due to the regular changes search engines make to their ranking criteria. It is impossible, therefore, to provide a comprehensive guide in a single article. Instead, this post will provide some simple, common sense tips to prepare you for your SEO journey.

1. All three types of SEO are required

What are the different types of SEO? (Complete Guide with Examples)

There are three main types of SEO and to effectively optimise your website, you’ll need to work on all three. These are:

  • On-page optimisation – this is essentially putting the right keywords in the right places on your pages and providing high quality content for your visitors.
  • On-site optimisation  â€“ a more technical form of SEO which requires things such as fast loading times, mobile-friendly pages, a well-structured site, easy navigation, good use of internal links and search engine-friendly URLs.
  • Off-site optimisation – improving the authority of your website and its pages by getting your content linked to on other high-ranking websites.

2. Learn from your competitors

10 Important Things You Can Learn From Your Competitors

The ultimate aim of any SEO strategy is to come top of the first page of the search engine results.  According to Smart Insights, the top ranking site gets 35% of all clickthroughs. Between them, the top five sites get 65%. Those in the positions between 6 and 21 share out most of the 35% which is left, while any website that ranks lower than that is unlikely to receive any clickthroughs at all.

If you want to be at the top of the list, then analysing the websites that achieve those positions is a good way to start. This doesn’t just mean looking at the website, it means using competitive analyses tools that go much deeper and can show you the number of backlinks a site has, how fast its pages load, where its traffic comes from, what search terms it ranks well for, etc. With high-quality information like this, it can be much easier to implement the strategies that have worked well for your more successful competitors.

3. Patience and perseverance

Overcome Frustration and Set Examples for Patience and Perseverance

Patience and perseverance are two essential requirements for those doing SEO. Patience is important because the things you implement can take some time to have an effect on your rankings. It can be weeks or months before you see the benefits. So, if you change some keywords and don’t see any improvements after 48 hours, it isn’t a sign that they have not worked and need to be changed yet again, it’s the fact that they haven’t been left long enough to have an impact.

Perseverance is equally important because SEO is an ongoing process. Search engines are always tweaking their ranking criteria and not responding to those changes can result in your website losing its hard-won position. At the same time, the search engines prefer to give their users the most up-to-date information, if your web content is old or out of date, it will eventually slide down the results page. You’ll need to regularly update your pages or add fresh content.

4. Play by the rules

Why I Don't Play by the Rules - AP LIT HELP

Search engines make it very clear about the expectations they have of website owners, as can be seen in Google’s Webmaster Guidelines. Here you’ll find a list of things they expect a good website to do and a list of things they prohibit. The main aim of these guidelines is to ensure that users get the best experience from the search engine, for example, Google will not want to send its users to your site if there’s a chance their devices will get infected by a virus.

Another key element of the Webmaster Guidelines is the stipulation that website owners must ‘avoid tricks intended to improve search engine rankings.’ Failure to do so can result in your site receiving a penalty or manual action from Google. If these things happen, your site will disappear from Google results completely. With a manual action, you may be able to submit your site for reconsideration after you have made the necessary changes.

5. Team up with the right partners

Is Teaming Up with a Business Partner the Right Choice for You?

The complexity of SEO often means that website owners will outsource it to a third-party agency that has the tools and resources to undertake the on-site and competitor analyses and implement the necessary changes. When you do so, you need to choose a partner you can trust not to use unscrupulous black-hat SEO methods that can result in search engine penalisation. In particular, make sure that anyone offering content outreach (writing content containing a link to your website to publish on other sites) only publishes on relevant, quality sites. Creating lots of backlinks on poor ranking sites can have a long-term, negative ranking effect and lead to a penalty.

Another partner you will need to consider is your hosting provider. From an SEO perspective, you should identify a web host that can has the resources to help your site load more quickly on your visitors devices and which offers the security tools (firewalls, intrusion prevention/detection, SSL certificates, etc.) to keep visitors safe – these are both things that can help you rank higher.

Conclusion

Undertaking SEO is essential if you want your site to rank highly but there’s a learning curve to go through and so you cannot expect to achieve everything overnight. Indeed, the process is an ongoing one and will require regular monitoring and input. Hopefully, the information provided here will have given you the preparatory guidance you need before starting your SEO journey.

Windows Shared Hosting – Is It Right for You?

Shared Hosting | Best Shared Server Hosting Plans | Cheap Shared Hosting in India - CloudOYE|Cloud Hosting Cloudoye

While it’s not suitable for hosting all types of websites, Windows web hosting can be a powerful platform and for those with smaller sites, a Windows shared hosting plan can be the ideal solution. In this post, we’ll look at whether Windows shared hosting is the right choice for you and explain what to look for when choosing a hosting package.

Is Windows shared hosting right for me?

Choosing a Hosting for your WordPress Website - Maxcode IT Solutions

One of the biggest mistakes made by people new to web hosting is to opt for Windows hosting on the basis that they use Windows on their home computers and are familiar with the way it works. When it comes to hosting websites, the choice isn’t dependent upon personal preference for one type of operating system over another, in this case, Linux or Windows: far more importantly, it depends on the operating system’s compatibility with the software you use to create your website. Some website software will only work with Linux and others with Windows – and while there are some, like WordPress, which can work on both, there is always one option which is more suitable.

Should I choose Windows or Linux hosting?

Microsoft helped me install Ubuntu Linux on my Windows 10 PC, and it's actually pretty good | ZDNet

Though Windows is the most popular operating system for PCs, when it comes to web hosting, Linux is the dominant force. The key reason for this is that, unlike Windows, a Linux operating system is open-source and free, as is the majority of website software that runs on it. If you are using CMS applications like Magento, Joomla or Drupal to build your site, you’ll need Linux hosting. And while WordPress, which has been used to build a third of the World’s websites, can be used on both, the huge majority of users opt for Linux hosting because WordPress is native to it and there is an abundance of online help for WordPress-Linux users.

However, you’ll need to use Windows if you intend to run Windows technologies as part of your hosting. This includes anything that needs the .NET framework, for example, anything written in ASP  or ASP.NET, or if you intend to work with Visual Basic. Similarly, you’ll need Windows hosting if you want your website to make use of Microsoft Exchange, SharePoint, Access or MS SQL.

Should I opt for shared hosting?

Shared vs Dedicated vs Cloud Hosting for Faster Websites

Shared hosting, whether Windows or Linux, is an entry-level solution designed for those with small websites and who have a limited need for storage, RAM and CPU resources. It’s ideal for the needs of many small businesses and is the least expensive form of hosting, making it a very cost-effective way to host a website.

Shared hosting works by hosting multiple user accounts on a single webserver and those users will be allocated a specific amount of storage space and share other resources like CPU and RAM. This is what enables the hosting to be so affordable.

Shared hosting is not without its constraints, however. As users have to share the server, they’ll have to use the operating system and server configuration provided by the host. This means users cannot optimise the server for their own purposes. At the same time, to prevent individual users hogging all the server’s resources, users might be prohibited from running resource-heavy applications, such as operating their account as an ad server or as a streaming service. Those who need additional resources should consider alternative hosting solutions such as VPS, dedicated servers or cloud hosting.

What to look for in a Windows shared hosting plan

Best free web hosting of 2021 | TechRadar

While every website will have its own needs, there are certain attributes that you should look for in your Windows shared hosting plan. At the top of the list is the ability to make use of Windows features, such as support for ASP.net and .NET core, as well as the ability to create MS-SQL databases and to import and export data to and from them. For anyone wanting to run WordPress with a Windows server, it is also vital that the package allows you to run PHP & MySQL based applications.

For ease of use, look for a plan that comes with an intuitive, user-friendly control panel to manage your hosting and website, for example, by providing you with 1-click installation. A host that will provide free migration from another service provider can also be very helpful and can ensure your migration takes place without any technical issues.

As website hosting can be technically challenging, having the support of your web host to help you out in case of any difficulties is vital. Always look for a hosting plan that comes with 24/7 technical support included. This way, regardless of the time of day, an expert will be on hand to help you resolve any issues.

Conclusion

Windows shared hosting is an affordable, entry-level solution for those wanting to host websites that require the use of Microsoft and Windows-based applications and databases. Hopefully, this post will have explained whether you need Windows hosting, whether shared hosting is the right choice and what to look for in a Windows hosting plan.

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