Most Valuable Person? Nope, find out the reality!

MVP in the field of Software Development stands for Minimum Viable Product. It is a concept developed by Eric Ries as a part of the Lean Start Up method. According to his definition:

 “The Minimum Viable Product is that version of the new product which allows a team to collect the maximum amount of validated learning about the customer with the least efforts.”

It is based on the idea of Incremental Software Development that renders a product more efficient which is complete on its own with each iteration. A Minimum Viable Product is developed as a core unit of an experimentation strategy. It consists of a basic set of solutions for testing the viability of a business idea and how the customers react to it.

The main purpose of building an MVP :

How to build an MVP: Steps, Examples, and Benefits

  • Deliver a working product that provides immediate value with minimum resources be it money, time or infrastructure.
  • Create a baseline for future development and clarify the next steps to be taken in the project.
  • Earliest possible product release.
  • Minimum implementation costs.
  • Test the viability of the product before investing large capital and manpower into it.
  • Identify potential features and failures.
  • Identify and understand its user base and its preferences.

After receiving feedback, more features can be added. Every new release of the MVP should ensure a better solution for the customers and should be completed rather than a ‘work in progress’ solution.  This can be understood better through an illustration by John Mayo in his article ‘Two Ways to Build a Pyramid’.

In a traditional approach, building the pyramid can be started from the base, and a new level can be added on top with each increment. Although this is an incremental process, until the last iteration it is only a ‘work in progress’, as in the image below.

The other approach is to start with a small pyramid. With each iteration, components can be added to increase its size or extend its functionality. Thus, after each increment, you will have a complete pyramid which can be further extended. 

The rule here is to add new features gradually with each release of the MVP being a better and faster solution for the agenda under consideration.

Types of MVP

There are two categories of MVPs. Low Fidelity MVPs help you to get an insight into your customer’s problems and the kind of solution that will be most effective for the customer. High Fidelity MVPs are used to find out how much the customers will be willing to pay for the solution. Furthermore, it helps you to optimize your marketing strategy and communication channels along with the best potential growth strategies.

In today’s market where a wide range of services and products are in demand, minimum viable products differ accordingly. The different types of MVPs which can be categorized under Low-Fidelity and High-Fidelity MVPs are as follows:

Low Fidelity MVPs High Fidelity MVPs
An Honest Customer Interview Digital Prototypes like wireframes and mock-ups
Blogs and their Comments 3D Models for manufacturing products.
Subject Matter Forums The Wizard of Oz
Website or an Application Landing Page The Concierge MVP
Split Testing to measure user reaction to changes The Piecemeal MVP
Videos Crowdfunding helps generate funding for the product creations as well as testing its future demand in the market.
UX Prototypes. Single Featured MVP in order to focus on the most essential solutions that will be provided by the product.
Ad Campaigns for market surveys Email MVP
User SignUp for an Upcoming Product
Audience building via tests, interviews and questionnaires.
Micro-Surveys

Out of the above MVPs, most of which are self-explanatory, let us elaborate on the following few.

  • Concierge MVP: Here building a product is not necessary. Here you provide the services manually and analyze your customer interaction. This helps to understand if the customers will use your product or they need an entirely different product.
  • Wizard of Oz MVP: Here a fully functional product prototype is presented before the user while you are at work behind the scenes providing all that is necessary. Through this type of MVC, you are able to interact directly with your customers and review their preferences.
  • Piecemeal MVP: Here existing tools and solutions are used to create your product. This involves a minimum or no investment. A piecemeal MVP consists of existing components from multiple third-party sources that are put together to create the product or service.
  • Email MVP: Here you begin by sending emails with the business proposition to your existing customers. If the feedback is positive, the business idea is worth pursuing, however, if the feedback is bleak, either the proposal is missing something or it does not solve any problem.

Pitfalls

 

The main pitfall of an MVP is its lack of understanding. More often teams tend to believe it is the smallest amount of functionality that needs to be presented to the consumers in order to understand its viability. It might also be confused with minimum market earning. MVP is more focused on learning from customer feedback. It is very important to identify the set of features that needs to be included for an MVP. Including too many features will overload the MVP, incur cost and time and may fail to succeed. However, filtering features may cut out its key functions. The basic set of solution repeatedly mentioned here, refers to developing a deployable product with the key features which allows customers to access the solution and complete their entire journey towards their goal. Hence, it is essential that before releasing an MVP teams correlate the terms ‘minimum’ and ‘viable’ correctly. Finally, always keep in mind the metrics – Daily active users, maintenance rate and the average time spent with the product in order to quantify the success of your MVP.

Conclusion 

Developing an MVP is a strategy to avoid developing products that are liable to be rejected by consumers. It is basically built to test a specific set of assumptions and prove that the product will provide an effective solution. MVPs are effective only when you take into account market feedback. This will help you to understand which features are to be developed and which to be discarded. While developing an MVP always keep in mind the most accurate but least features of the product but not the complete product.

Emacs vs. Webstorm for Node.js development

If you are a developer, you know the struggle of choosing the right tools for your projects. Opting for the right editor or IDE is a great hassle if you don’t have your facts right. In software development, Emacs and WebStorm are two very common names, both of them being tools that support Node.js Development. However, the question arises that which of these two tools should you consider while starting your Node.js project.

Emacs vs. WebStorm for Node.js Development

Node JS Development Services in Hyderabad | Creo Tech Solutions

In this article, I shall guide you through all the details, from big to small, regarding Emacs and Webstorm to help you choose which of these two might be better for your project.

Similarities

There are a few features that are shared by both Emacs and WebStorm. Firstly, both of them are capable of connecting to external code quality tools such as ESLint. Both of them can connect to these tools and provide real-time code analysis and bug spotting. Secondly, either one of the tools can provide a deep analysis of JavaScript mode. WebStorm has its exclusive JavaScript analysis engine whereas Emacs has its own js2 mode. Both aid in finding the bugs and issues in the code like finding a function that does not return a value and can perform minor tasks such as extracting variables too. Lastly, both the tools greatly support smart auto-completion.  Where Emacs does this through Tern, which is an open-source JS code analyzer that various editors can connect with. On the other hand, WebStorm does it using its own engine which, in addition, parses JSDoc comments and TypeScript descriptor documents.

Why WebStorm?

WebStorm Logo " Sticker by SuperJellyfish | Redbubble

Although Emacs is great yet there are a few things that lie out of its scope and just cannot be done right with it. Disparagingly, few of the peskiest things that Emacs can not do, can be done by WebStorm, making it a great choice for developers.  One of the major aspects of this domain is debugging. The basic debugger in the Node.js is terribly slow. WebStorm emerges as a great alternative in this case. It wouldn’t be wrong to say that this debugger in itself enough to make a developer opt for it over anything else for major JavaScript Development. Though Emacs does have an inbuilt editor for debugging, it fails to work with the default Node.js debugger. Even if it did work, it would’ve been taken back by the utterly sluggish performance of the default debugger.

Definition and Symbol lookup is another incredible component of WebStorm. While Emacs can discover definitions and symbols in a solitary document by means of Tern, WebStorm can really review your entire task and discover a definition, or if nothing else give you a very pruned rundown of contenders to look over. This makes exploring through code exponentially quicker, and it truly diminishes the strain of setting exchanging between documents.

Testing integration is the last enormous success for WebStorm. When utilizing the most well-known JavaScript testing systems, Jasmine and Mocha, WebStorm removes the need for running individual tests, entire test files, and entire test suites with only a couple of keyboard shortcuts.

If we join this last component with debugging and code navigation between documents, WebStorm turns into an astounding TDD tool. Emacs can be inconsequentially set up to run an entire test suite, however not to run individual tests for any of the regular JavaScript testing frameworks. While this is possible in Emacs too, (such integration exists for Ruby’s RSpec tools), nobody has contributed to the opportunity to make it work.

Why Emacs?

Laravel & Emacs - Part 1 | Grok Interactive

Regardless of the considerable number of pros WebStorm has, there are still various things Emacs is better at. One of the most significant of those is auto-completion. I have already mentioned above that both Emacs and WebStorm can do some degree of smart, context-aware completion. The truth of a dynamic scripting language like JavaScrip is that on multiple occasions, there is no relevant completion accessible as there is an excessive vagueness or the code has improper structure.

In these cases, WebStorm simply doesn’t offer any completion, compelling you to type everything physically. Emacs accomplishes something amazing in this case. It basically tokenizes the majority of the words in each buffer of a similar kind, for example, each JavaScript buffer, and takes a gander at the characters you have begun to type and attempts to discover a match. It is nothing but a fact that often in the event that you type around three characters of a word, it will offer you around 3-5 choices of words starting from those three characters. This radically improves the speed as you don’t need to type the whole words to get going.

Something else Emacs is commendable at is Vim emulation. While WebStorm’s Vim copying is good too, but it does encounter bugs frequently. These incorporate bugs like keys not enlisting, getting into abnormal states where you seem to be somewhere between the normal and insert mode, and a peculiarly delicate mouse choice that consistently appears to place you in visual when you didn’t ask it to. Also, some propelled highlights like macros once in a while work directly for rarely work. It also fails to copy things on the system clipboard, which Emacs does as a matter of course. Also, large file editing or micro-driven refactoring is also better done in Emacs.

Summary

Like every other app development tool, Emacs and Webstorm too, have their own advantages and disadvantages. A significant disadvantage is automated refactoring. Automated refactoring is an incredibly tricky problem in a dynamic language. Neither Emacs or WebStorm is capable of going beyond extractions or simple variable renames. It can make refactoring across files a wearisome, error-prone process. Similarly, both tools lack at generating code for JavaScript. Either of the tools supports expanding developer-defined templates, but nothing else. WebStorm appears to be at least trying a bit in this regard. Presently, it can generate a method that you call in code, but only into the same file you are in, and it will often call the method wrong. A developer must consider all the points before choosing the right tool and beginning the development so as to utilize the features to their utmost capacity.

Big Brands Making Use of PWAs to Improve Their Business

What are Progressive Web Apps? - Ionic BlogAs the technology industry continues to make more and more investment in innovative web solutions, the progressive web apps aka PWAs are becoming more prevalent. Today, PWAs are fully supported by Chrome, Opera, Firefox, Microsoft Edge and iOS, making great progress in providing benefits of PWA for businesses.

This growing support for PWAs is driven by demands from leading brands seeking to take full advantage of their capabilities. Listing some progressive web app examples below to provide you the growing importance of progressive web apps:

Twitter invested heavily in making its main site a responsive PWA to create a faster user experience with an enhanced interface, joining the likes of Facebook and Pinterest which both use PWA features.

Similarly, media powerhouses like the BBC, The Washington Post, and Forbes have also launched progressive web app for business to distribute their content more seamlessly across consumers and various types of devices, from desktops to cell phones.

The PWA landscape is rapidly changing the e-commerce vertical and big businesses like Twitter, Starbucks, Washington Post, Pinterest, the Weather channel and much more have launched their PWAs in the last six months.

So why are top brands making the switch towards the technology and reaching out to PWA development experts? To get the answers, let’s read and find out.

What are Progressive Web Apps?

What are Progressive Web Apps and How Do They Work?

PWA stands for progressive web app that you can install on your system. It uses the cached data from your previous interactions to enable it to operate offline or without a stable internet connection.

A progressive web app is a website that functions just like a native app. It has all the functionality of a native app and still manages to deliver the usability of a website. PWAs are intended to address a range of problems ranging from inadequate networks to data obstruction or total lack of connectivity.

Google describes PWA’s as web experiences that are:

  • Reliable: Loads instantly and never shows a website to be down, even under unpredictable network conditions.
  • Fast: Responds easily to user interactions, with silky smooth animations and without janky scrolling
  • Engaging: Feels like a normal app, with an intuitive user experience.

Progressive web apps use the latest technologies to blend the best of both online and mobile applications. Progressive web application development is increasingly becoming the norm for the future. For businesses trying to optimise user experiences, PWAs fit right in the requirements in terms of budget, feature, development time and more.

Progressive web app benefits companies by offering an enhanced user experience through progressive enhancement. Robust PWA solutions are useful in accelerating the technological capabilities, empower companies and add the right balance to the business.

Since the advent of PWAs, many businesses have leveraged the power of this platform to reach new markets and enhance their user experience. After all, the Progressive web app framework is simple to develop, test and maintain, post-deployment.

How are Brands Using PWAs to Connect With Users?

The ease of access, cross-browser compatibility, and faster page load times help companies render a higher-level user experience that impresses consumers and gets them hooked.

1. Rising consumer expectations

How technology is changing customer expectations. | by Deborah Nas | The Startup | Medium

Customers have little tolerance for brands that have poor digital experiences. With plenty of choices at their disposal, consumers can easily move on to another brand if they have an underwhelming experience. When Pinterest and Starbucks launched their PWAs, they both saw a noticeable increase in interaction metrics. Pinterest saw a 60 percent rise in mobile interaction with quicker page loads, while Starbucks’ PWA was designed for web-based order management, and is now preferred by consumers over the native app for the coffee company.

 2. Native-like appeal

7 key principles of designing visually appealing websites | The JotForm Blog

PWAs provide a consistent and adaptive interface across all devices. It loads like a standard website but has many advanced native mobile app features, including the ability to add one touch to device home screens, to operate offline, and to allow push notifications. They also offer website benefits, such as search engine discoverability and the ability to be available from all modern web browsers. Additionally, PWAs can appear in the App Store and Google Play alongside native mobile apps.

3. Resource use and decrease in expenses

Maximise savings with cost cutting measures - Bizmag.co.za

PWAs need only one code base to provide website and mobile app-like experience across devices and browsers, which implies it needs only one team, one software platform, one test approach, and one digital product roadmap to plan, design, create and manage both a website and a mobile app-like experience. PWAs not only reduce the cost of product design, development, and maintenance, they also save money for organizations by allowing for quicker delivery of new features and bug fixes.

4. Adaptive

Adaptive thinking in practice

Innovative brands understand that technology is changing at an incredible speed, and they need to implement more forward-looking technologies to avoid rapid cycles of strategy, design, production and re-construct for digital solutions. Progressive Web Apps are fundamentally versatile and continually changing to meet the new functionality improvements. If you are rewriting a legacy website or native mobile application as a PWA today, it will work for years to come as expected. PWAs are built for transition, ensuring that companies should avoid investing in one-off websites and mobile apps that eventually need redesigns to meet evolving demands and technologies from the audience.

9 Best Examples of Companies Using PWAs

1. Forbes

Inside The 2013 Forbes 400: Facts And Figures On America's Richest

Forbes, a multinational media company, turned to Progressive Web Apps for their new mobile experience in order to improve loading times for their readers. The previous Forbes site took about 3-12 seconds to load.

The new site grounded in progressive web app technology is capable of loading in 0.8 seconds. As a result, Forbes saw a 43% increase in sessions and a 100% increase in engagement.

2. Flipkart

Flipkart strengthens fashion business; acquires stake in Flying Machine's owner Arvind Youth Brands - The Financial Express

Flipkart, India’s biggest e-commerce site, adopted a mobile-only strategy in 2015. After shutting down their mobile site and focusing only on their native app, the company was not seeing the desired results. They decided to combine their web presence and native app into a PWA to allow their current and prospective customers to have instant access to their store.

Compared to their previous mobile presence, Flipkart has tripled time-on-site with their Progressive Web App. Users spend an average of 3.5 minutes on Flipkart Lite versus 70 seconds on the predecessor.

Flipkart has also generated a 40% higher re-engagement rate among first-time visitors and a 70% higher conversion rate due to the “Add to Homescreen” icon, because customers have instant access to Flipkart whenever they want.

3. MakeMyTrip

According to the MakeMyTrip Survey, 1 in every 2 Indian traveller is looking to book an alternative accommodation for their next trip | Travel Trade News | Online Travel News | Travel Magazine

MakeMyTrip is India’s leading travel company with 8 million visitors monthly. After the addition of PWA, the major changes in the site such as improvement in conversion rate is 3X, the loading time of the page has increased by 38% and shopper sessions have increased up to 160%.

4. TwitterLite

Twitter Lite is now available in 21 more countries | Engadget

Twitter wished their mobile web to be faster and more attractive. In addition to PWA, Twitter launched TwitterLite which becomes the fastest and easiest way to use Twitter. With lower data consumption, TwitterLite also gives benefits such as reduced Bounce Rate up to 20%, and the page per session increased up to 65%, 75% in Tweets.

5. Alibaba

Alibaba.com | LinkedIn

Alibaba.com is the world’s largest marketplace for suppliers, buyers, and manufactures. It is the biggest E-commerce platform that recently adopted PWA and witnessed a significant increase in interaction rate up to 4X, and a huge rise in the conversion rate by up to 76%.

6. Starbucks Coffee

Menu of Starbucks Coffee, Connaught Place (CP), New Delhi - magicpin

Starbucks allows its customers to check the menu, create the orders and add the orders to the cart even when there is no signal or poor connection. With the addition of PWA, Starbucks improved its performance and rendered a highly responsive and fast performance.

7. Trivago

Trivago - one of the largest hotel search engine

Trivago is a big name in Hotel Search Engine Marketing. The availability of Trivago’s PWA is in 55 countries worldwide with 33 languages. After the adoption of PWA, the percentage of user engagement has increased by up to 50% and Click rate has increased by 97%.

8. Instagram

What Is Instagram and How It Works: a Beginner's Guide

We all use Instagram, but are not aware about its working. When you access Instagram on the mobile browser, you are accessing it through PWA. Presently the PWA looks very much like the traditional application and gives you some additional features like you can now upload images.

9. Pinterest

Pinterest - India

When you consider Pinterest’s UI and its design, it is totally fit to take advantage of Progressive Web App technology, thus they have. Their PWA gives them a lot quicker loading times and the capacity for clients to add it directly to their landing page with no download or installation. They’ve seen a 40% rise in time spent on the mobile site, just as a 44% increment in client generated ad revenue.

Advantages and Disadvantages of Progressive Web Apps

Advantages of a PWA

Smaller and faster

Sonic Running Wallpapers - Wallpaper Cave

Many individuals, despite the fact that native apps take a lot of space, would utilize these applications but they need more space on their smartphones so they can’t install them. But that is not an issue with PWAs, which only take space for what they need, making them quicker to download and saving space.

Offline capabilities

Lot of people realize the advantages of progressive web apps and that’s why they are downloading PWAs in light of the fact that it can be utilized even without an Internet connection. Also, these applications even work when the server is dead, making users not lose anything, and this is all such a great deal for conversions.

Cost-friendly than other apps

12 Time- And Budget-Friendly Tips For Updating Your Business' Mobile App

Since content just needs to be delivered once, PWA saves time and money in contrast to making content independently for iOS, Android, and a site. Also, PWAs don’t need to be updated very often. Clients don’t need to download new data. If PWA works, you presently don’t need to stress over its development, which makes it a financially alluring option, similarly to Flutter, for instance.

Independent app

Top 7 eLearning Apps: Check out Which One is on Your List

PWAs can be found by means of search engines and other platforms. PWAs can also be offered through social media, home page, or by another means. You are not required to be reliant upon application stores.

Disadvantages of a PWA

Limited browser support

Empoprise-BI: Revisiting my nine year old rant on sites that support limited browsers

PWAs are Android-driven and don’t work on popular browsers, including Safari, IE, and Edge. Since Safari overwhelms 51% of the browser market in the U.S., thus implying that a huge percentage of mobile clients will be unable to access PWAs.

But on the positive side, fresh browser versions of Opera, Chrome, and Firefox support PWAs, making other browsers to support this in the coming future.

 Limited Hardware and Software Support

Hardware & Software Support

PWAs are generally new and not yet upheld by many device hardware and software. For instance, iOS doesn’t support PWA’s notification and home screen shortcuts.

Also, PWAs don’t support the utilization of GPS, finger impression scanners, smartphone cameras, and other device features.

No download store

36 Best New Android Apps And Live Wallpapers From The Last 2 Weeks (11/6/14 - 11/19/14)

PWA don’t appear in popular application stores, for example, Google Play and the Apple App Store, which may delegitimize them.

Application stores not just give authenticity and social evidence of applications to likely users through reviews, however they additionally go about as a list that allows users to look for and find relevant applications.

Since most clients directly look for apps in application stores rather than in search engines, thus your audience may miss your PWA app.

No access to innovations

You Need an Innovation Strategy

Not every technical choice, like Bluetooth or Near Field Communication (NFC), can be applied to PWAs. This implies that you are restricted in the potential applications for your application. The inquiry is whether other future developments can likewise be utilized by PWAs.

Progressive Web Apps and The Future of Mobile Web

If you need a steady and consistent mobile app experience, then progressive apps are the best choice applications. PWA development company like Anteelo can offer interactive user experience similar to a native app without any high development expenses. The benefits of PWAs have been leveraged by many big brands, now it is your time to take up progressive web apps agency in USA and increase your conversions and revenue figures.

Why Use WordPress? An in-depth look at 7 compelling reasons

What Is the WordPress Admin Dashboard? (Overview and Tips)

WordPress remains the single most popular way to build websites and for business owners, it offers a multitude of highly useful tools to improve the way your website functions. What’s more, it’s free to use, easy to manage and its popularity means there’s an encyclopaedic knowledgebase online to help you with every aspect. Here are the reasons why it is the number one choice for business.

1. Easy setup

What is WordPress? What Can it do & Is it Right for You? A Beginner's Guide

Business owners don’t want to waste time getting their website set up, there are much more important business-focused tasks to achieve. If you are looking to get to market quickly and without the need for technical know-how, WordPress is ideal. Setting it up is usually just a simple, 3-step process: open a hosting account with a reliable web host, register your domain name (i.e. your website name) through your host, log into your hosting account’s control panel and install WordPress.

Once you’ve done that, your website is created – all you’ll need to do then is pick the best theme and create the pages you want on your site. All of this can be done in a user-friendly interface and there’s no need to know any coding.

2. Versatile WordPress is suitable for all business sites

29 Best WordPress Multipurpose Themes (2021)

Unlike Magento, which is purposely created for eCommerce, WordPress is highly versatile and can be used to create websites for any kind of business: online stores, estate agencies, membership sites, professional services, building and other trade sites, venues and events, blogs, wholesale, you name it.

Indeed, there are plugins available that can help you add the specific features you need to create specialist types of website, such as the free and very useful WooCommerce plugin which is used to create online shops and other eCommerce stores.

3. Dedicated WordPress hosting

Shared vs Dedicated vs Cloud Hosting for Faster Websites

For your WordPress site to perform at its best you need high-performance, reliable and secure web hosting. However, as WordPress has its own quirks, not all hosting packages are configured to provide optimal performance. For this reason, many businesses opt for dedicated WordPress hosting where the hosting set up is designed around the specific needs of the WordPress platform. This helps it load faster, handle more traffic, prevents issues that cause downtime and makes it less vulnerable to intrusion. It often has WordPress preinstalled too, so you have everything you need to get going the first time you log in. Few other platforms have their own, dedicated hosting solutions and this makes it another reason to choose WordPress.

4. Huge range of website themes

44 Popular Multipurpose WordPress Themes 2021 - Colorlib

Being unique is what will set your brand apart from your competitors and so having a website that has your own identity clearly stamped upon it is key to attracting and retaining customers. One of the very best things about WordPress is the thousands of free themes you can choose from to create different types of website. For many, the problem is not that you can’t find the right theme but that you are spoiled for choice when it comes to making the final decision. If you are still stuck, there are thousands of paid-for themes available from developers across the internet.

Themes come with a wide range of colour schemes, fonts and layouts to help you create the perfect site and each individual theme has its own range of options and special features. You can also customise your themes to make them work better for your business.

5. An SEO-friendly platform

WordPress SEO Made Simple - A Step-by-Step Guide (UPDATED)

Search engine optimisation (SEO) is key if you want your website to perform well in search engine results. While SEO is an ongoing task, WordPress has many built-in features, such as the way it structures websites, which help your pages to perform better. Additionally, there are some professional standard SEO plugins that can help you implement highly effective SEO strategies. One of the most popular and highly regarded is the free Yoast SEO plugin that can help with both on-site and on-page aspects of SEO.

6. Unparalleled functionality

Achieving Unparalleled Business Growth, WP Engine, and HubSpot

A plugin is a piece of software which provides additional functionality to your WordPress website. With nearly 55,000 free plugins available directly from your website’s dashboard, you can add every conceivable type of feature to your website – whether that’s analytics, security, email marketing, sales features, eCommerce, SEO, image optimisation, the list goes on.

No other platform comes anywhere close in regard to the number of plugins on offer, and perhaps even better, you can install them with a single click.

7. Built-in and bolt-on security

Data centre security: from bolt-on to built-in - The Digital Transformation People

Having a secure website is essential, not just to prevent your site from being hacked or infected but to protect the data your customers share with you and to help you stay compliant with the many regulations that website owners have to follow, such as PCI DSS or GDPR. It is good news, therefore, that WordPress has plenty of security features to help your site stay safe – some which are built-in and some which you can bolt on through the use of a plugin.

You’ll find that the WordPress core is regularly and automatically updated whenever a patch has been created to deal with newly discovered threats and that plugins are updated regularly for the same purpose. It is also possible to set up automatic plugin updates so you don’t leave your site vulnerable.

Conclusion

34% of the world’s websites are built with WordPress and it’s used by brands such as Facebook, Microsoft, Mercedes-Benz, BBC and Bloomberg –  just to name a few. Why do these leading companies use it? Certainly not just because it is free. Far more important are the amazing things that WordPress is capable of and this is why it is still the number one choice for businesses, large and small.

The 10 Steps to a Painless Website Migration

5 Website Migration Tips | Octiv Digital

Migrating your website can be a technically challenging process and not without risk. Here, we’ll look at the potential risks involved and explain the process you need to go through to make sure everything goes smoothly.

Why migrate a website?

There are several reasons for migrating a website, the main ones being that you are upgrading to a better form of hosting, for example from shared hosting to VPS, or that you are moving to a new web host. Regardless of the reason, it will mean moving your website from one server to another and this is where the challenges and risks are to be found.

What are the risks of website migration?

The biggest risk is that the migration will not be carried out properly and that the website won’t function correctly after the move. There’s also the risk of losing data during the move so that elements of the website are missing. Moving to a different server can also affect your performance on search engines if not handled correctly and there’s the potential for your site to be offline while you fix any issues.

Here are the steps to ensure your migration goes smoothly.

1. Do not take down your existing website

What to do when you no longer need your website - Sumy Designs

Until you are 100% sure your new site is working, keep your existing site online. This way, if there are any issues, they won’t affect your users.

2. Make a copy of your website

How to Clone a Website Like a Pro (3 Easiest Ways to Do It)

The first stage of the migration is to copy your existing website and upload it to your new server. This will enable you to test how well it performs in its new hosting environment and give you an indication of any changes you will need to make.

As you will want to keep your existing website in operation during this time, you’ll need to do this on a different domain or subdomain.

3. Block search engines from indexing your test site

How to Discourage Search Engines from Indexing Your Site in 2021

You don’t want the test site to be accessed by users until its finished and this means preventing it from appearing in search engine results. You can block search engine crawlers in a number of ways, for example, using a robots.txt file, password protecting your site or by using a no-indexing tag.

4. Test the new site

Our New Website is Now Responsive | Roctest

Once you have reached this stage, you are in a position to test your website on the new server to make sure it does not have any technical errors and performs as expected. Testing should make sure that users can carry out all the interactions offered by the site, including searches, navigation, signing into user areas and making purchases. You should also make sure that all pages, posts, links, etc., display and perform properly. These tests should be carried out on both desktop and mobile versions of the website and on different types of browser.

5. Test if your new site can be crawled by Google

10 Ways to Get Google to Index Your Site (That Actually Work)

Although you blocked access to search engines earlier on in the process, you will need to give it temporary access just to make sure that once the new site goes live, it can still be indexed. If it can’t, then post-migration, you will lose your website ranking. To do this, temporarily add the test site to Google Search Console and check the site can be found. Once this has been successfully achieved, you can block the access once again.

6. Check site speed

How to Properly Run a Website Speed Test (You're Doing it Wrong)

It’s a good job to test the speed of the new site in comparison with the existing site before launch. You want your new site to be crawled and indexed quickly by Google and this will happen swifter if the server is performing well. It will also enable you to implement other speed enhancements, such as compression, CDN, minification and image optimisation. All of these can accelerate site speed, giving a better user experience and improving overall website ranking. You can check the speed of both the mobile and desktop versions of your site using Google’s PageSpeed Insight’s tool.

7. Update DNS settings

How to change DNS settings on your PC running Windows 10 | Windows Central

Once you are happy with the performance of your new website, it will be time to start sending users to it. To do this, you will need to change your DNS settings so that they point to your new IP address. You will need to contact your hosting company to ask for this change.

8. Unblock search engines

How to Block or Unblock Search Engines in WordPress 3.0

As soon as the DNS settings have been changed, it is important that you remove the blocks that prevent search engine crawlers accessing your site. This will enable search engines to continue to crawl and index all your pages and ensure that they don’t go missing in search queries. Double-check this is working by using the Google Search Console Coverage report.

9. Test redirects

301 Redirects for SEO: Everything You Need to Know

If you have any redirects enabled on your website, test they are still working on the new server and that there are no 404 errors.

10. Retest

ReTest GmbH | LinkedIn

Finally, carry out all the steps in point 4 above, once again. This will ensure that now the site is live, it is still working as expected.

Conclusion

Migration from one server to another can be a daunting experience for many. Hopefully, the steps discussed here will make it less traumatic and help ensure that things go smoothly.

Reasons Home Improvement Service Firms Need a Website

Web Design for Home Service Companies | Contractor Websites

The home improvement service sector provides essential services to homeowners and landlords, covering everything from building and gardening to bathroom and kitchen installations. It’s a sector that includes interior design, decorating, window replacement, flooring installation and more. The demand for home improvement service also means that there is considerable competition, not just from other local companies but from national DIY chains that are adding design and installation to their retail services. This, together with the change in how consumers now shop for home improvements means its more important than ever for local suppliers to have a website. Here, we’ll explain why.

Online convenience

Complete Guide to Starting an Online Convenience Store Selling Groceries

The reality of the modern market is that everyone looking for a home improvement service wants a convenient way to find it. This means they will begin by looking online. Some may find you in local printed directories or the classifieds, however, even if they do, they’ll want more information than the ad can deliver. The most convenient way to find out more is to visit your website and they will expect you to have one.

Having a website, first and foremost, means your business will appear in search results so more new customers can find you. From here, they can visit your site where they can easily access all the information they need to decide whether you are the right company for their project. Without a website, you make finding this information inconvenient, increasing the likelihood that customers will simply find a competitor that does provide that information.

An online showroom

The Virtual Showroom: The New Normal of Customer Engagement

Customers with home improvement projects want to be able to visualise the finished product and see the standard of installation work that your company can deliver. What’s more, they want to see this from the comfort of their own homes and before getting in touch.

A website enables you to provide a portfolio of your previous work and if you sell products like kitchens and bathrooms, a gallery of the items you offer. This will give them a clear idea of the standard of your services and the quality and design of your products. Such portfolios play a vital role in establishing leads with potential customers or in convincing them to visit your physical showroom.

Offer other online services

online: 6 online services that are worth paying for - The Economic Times

The modern website can do so much more than provide information about your products and services. There is now a multitude of website tools and add-ons that can be installed to provide exceptional customer experiences, such as price calculators, design and measurement tools and virtual tours of previous work. Indeed, virtual and augmented reality tools are increasingly used to help customers create the designs they want to achieve.

Customers also want the ability to book services online, such as reserving a slot for you to visit their homes or schedule the delivery of products. They also want the convenience of being able to pay online and have access to user accounts where they can see the progress of their order.

All these things can be achieved with a modern website. What’s more, they are available 24 hours a day, even when your physical business is closed, so that regardless of when a customer is looking, everything they need is always there.

These additional online services can make your business far more competitive in today’s market where 82% of consumers are willing to pay more for a better customer experience.

Build your company’s reputation

How a Business Can Create and Maintain a Good Reputation

Online reputations play a critical role in purchasing decisions. Customers no longer take a company’s marketing at face value and will look to verify what they say by checking out reviews and asking for recommendations on social media.

The star ratings, reviews and recommendations you receive are solely down to what your previous customers think. However, many companies getting excellent feedback fail to take full advantage of it. Although they can be found on Google, Facebook and sites like Trustpilot, these independent reviews that have so much influence on customers can also be linked to and displayed directly on your website.

If you have great reviews, let your visitors know by displaying them prominently on your site and providing a link to the independent site where they can read them for themselves. Here’s what we display on our website.

Such a move can immediately put cautious customers at ease and ensure them that your company and the work it does is highly regarded by its previous and existing customers.

Dispelling myths about websites

Dispelling 5 Common Myths About MS - Multiple Sclerosis News Today

Some of the reasons business owners don’t have a website include the expense of building and running a site and the belief that they need highly technical skills to run one. This, however, is definitely not the case.

A business domain name (e.g. yourbusiness.co.uk) can be registered for around £10 – £20 a year, web hosting can cost from just a few pounds a month and the software used by the vast majority of the world’s websites is free. Such software, like WordPress, has been created to be used by those with only basic computer skills. Indeed, building a professional website is no more difficult than creating a PowerPoint presentation.

What’s more, at eukhost, you’ll be able to install WordPress with a single click and our 24/7 technical support team, knowledgebase and customer forum provide all the help you need to overcome any challenges. Our cPanel control panel also means you’ll be easily able to carry out any website management tasks and even automate many of them.

Conclusion

In the digital economy of the 2020s, having a website is essential for home improvement service businesses that want to stay relevant to today’s consumers and remain competitive. Hopefully, the points raised here will have convinced you of the benefits of creating a site and shown you that doing so is not an overly difficult or expensive process.

Tips for Consultancy Firms on Developing a Website

How to Become a Consultant: 11 Steps to Doing it Right

There are consultancy firms in all sectors but the one thing they have in common is that they are experts in their field. Indeed, as a consultancy firm, your expertise is your product. When it comes to landing new contracts, it’s vital that potential customers can find out everything they need about your business, the expertise within it and the different services you offer. In the digital age, not only do you need a website; you also need to make sure it does the right things. Here, we’ll offer some tips designed to improve consultants’ websites.

Promote your uniqueness

How To Promote Your Business: 20 Proven Strategies - BuildFire

You know better than anyone what makes your company unique and why that uniqueness makes you the best choice for your customers. With many consultancies offering similar services, this uniqueness is your key value proposition and something you need to communicate quickly and clearly as soon as a visitor arrives on your homepage.

To improve how well your website works for you, your USP should be clearly shown, above the fold, on the homepage. It should encapsulate, succinctly, what your company does, who you provide services for and why your business is the right choice.

Doing this right at the start of a visitor’s journey drives potential customers to other parts of your website where you can convince them you are the best company for their needs.

Think carefully about website design

19 Website layouts that will make your users come back for more

When thinking about how to design or redesign your consultancy website, don’t start with the premise ‘what do we need?’; instead, think about what the customer needs? Putting yourself in the position of a potential customer can help you create a site that has the right design and organisation to help you generate more new business.

It will end up being more user-friendly, mobile-friendly and useful. Not only will its design be better suited to the needs of the user, so will the way information is organised across the site and how it is presented. The more user-friendly it is, the better experience customers will have and this will give them an indication of the quality of the service you offer in your consultancy, too.

The benefits of a blog

Why Your Students Should Blog: 6 Powerful Benefits | Emerging Education Technologies

Not all businesses need a blog, but for consultancies, they can be invaluable. A blog, essentially, is soft-sell content marketing. Each post should be created to solve a problem that your customers may face. In doing so, you can showcase the unique expertise within your company and subtly mention and link to the services you offer that solve these problems.

Such blogs also have other very useful benefits. Firstly, the use of specialist content can be very helpful for SEO, enabling your website to rank much higher in search engine results so that it attracts even more visitors. What’s more, as each blog post is searchable on the internet, potential customers who may never have heard of your company before might get introduced to your expertise and choose to partner with you as a result.

Of course, blogs can contain a variety of different content: written text, images, infographics, video, etc. – a mix that makes it more engaging and which appeals to different audiences. Blog posts on your website can also be published on social media so that anyone who wishes to read them is brought straight back to your website.

Simple interaction and communication

Communication Interaction Icon, Simple Vector Sign Stock Vector - Illustration of concept, interactive: 141989921

The easier you make it for website visitors to interact and get in touch, the more likely they are to do it. At the top of the list here, is getting in touch. You need to provide clear and obvious calls to action that anyone will find simple to follow. If there is a ‘call us now’ CTA, for example, use a link that immediately dials your number on mobile phones, saving the user the trouble of having to type it. You can do the same with email links or provide an easy to fill in contact form conveniently located in the footer of every page. Increasingly, businesses are making use of online chat to answer queries in real-time and advanced chatbots are being used to offer this service 24/7.

When it comes to engagement, make it easy for users to bookmark pages and share information with colleagues or on social media. Also, make it easy for them to like your content by providing social media buttons – especially on those blog posts.

A reliable and trustworthy website

Why Single Page Websites Are Bad For SEO

If you want your website to be taken seriously, it has to be reliable and trustworthy. Partnering with the right web host and selecting the most appropriate hosting type for your needs ensures your site will always be available, load quickly and respond effortlessly to customer interactions. This all boosts the confidence that customers have in your business.

Also important is choosing a web host that can provide the web security you need to protect you and your customers. You’ll need an SSL certificate to have your site labelled as secure on browsers and which encrypts user data; spam filters to prevent malware and phishing; email certificates to verify your emails are genuine and to encrypt content and attachments; a robust firewall, together with intrusion and malware protection, to keep your server secure; and a backup solution that enables your site to recover quickly from cyberattacks and data loss.

Conclusion

As you can see, your website can play a vital role in promoting your consultancy firm and in generating new business. Hopefully, the tips provided here will show you where you can make improvements to your site and your web hosting .

How Google’s New Ranking Factors Will Affect Your Website Page Experience

6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)

Changes in the way consumers behave mean customer experience (CX) is now the major battleground over which businesses compete. While this will affect your company directly, in the sense that you’ll need to improve CX to stay competitive, from May 2021, you’ll also need to improve the CX of your website to rank well with Google. Under pressure to improve their own CX, Google has now decided to add ‘page experience’ as one of its ranking criteria. Here, we’ll look at what this will mean for your website and individual web pages.

1. Largest Contentful Paint

What Is Largest Contentful Paint? | Page Experience SEO

How will Google measure loading times going forward? One of the main ways will be the ‘Largest Contentful Paint’ metric. Basically, rather than looking at the loading time of a whole page, it will look specifically at the loading time of the largest element of that page, usually the largest block of text or image. With Google expecting these to load in less than 2.5 seconds, it means you will need to optimise images and break large sections of text into smaller chunks.

2. First Input Delay

Experimenting with First Input Delay in the Chrome UX Report | Web

While Largest Contentful Paint looks at loading times, First Input Delay focuses on response times, in other words, the time it takes your website to respond to any user interaction, such as carrying out a search, clicking a link or inputting information. The response time is a measure of how long it takes the user’s browser to start processing your website’s response to those interactions. With Google expecting this to be less than 100 milliseconds, not only is the speed of your hosting important, so too is the location of your server. To overcome latency, having servers located nearer the user will speed things up. For customers further away, websites might need to make increasing use of content delivery networks (CDNs).

3. Cumulative Layout Shift

Optimize Cumulative Layout Shift

As websites load the elements of a page in stages, it can cause the layout to shift slightly. A common problem is when a user sees a menu, goes to click on it and by the time they have done so, the menu has been pushed down by an advert or privacy banner and they click on this by accident.

Cumulative Layout Shift is a metric that measures the visual stability of a page, looking at how it changes layout during loading and how this impacts the experience of a user. In future, website owners will need to minimise this as much as possible, especially in the ‘above the fold’ layout.

4. The mobile experience

The Importance of Mobile Experience | Resource Techniques

The mobile experience is the area where Google has to put most of its effort. Today, we carry out the majority of our internet searches and spend most of our online time on smartphones. The key difference between desktop and mobile for Google is that with a desktop, we predominantly use Google to find things; on mobiles, much more time is spent on apps. Google needs to claw back some of its lost ground by making its mobile search just as smooth and seamless as using an app.

While Google has got things working effectively at its end, the Achille’s heel in its mobile customer experience is the websites it displays in its search results. What’s the point of having the world’s most advanced search engine if half of the websites that users visit don’t work well on mobile devices? The solution is simple, it will stop ranking websites that are not mobile-friendly, at least on searches carried out on mobile devices – which is most of them!

The solution is a mobile-first website design. Instead of creating a website for computers and then using a responsive theme to convert it for mobile devices, work the other way around. Create the site specifically for mobiles first (the biggest audience). This will improve the way a site looks and responds on mobile devices and prevent common issues that can occur with responsive themes such as text being too small and links or buttons being so close together that users frequently tap the wrong one.

Loading speed also has to be improved on mobiles. While laptops generally connect only to broadband, smartphones are taken everywhere, often where connections, both network and wi-fi, vary in strength and stability. Regardless of connection strength, a good website should still load quickly.

5. SSL, safe browsing and intrusive interstitials

Navigating Google's new page experience algorithm | Cobiro

Other key ranking factors to be aware of are the installation of SSL certificates to provide secure HTTPS connections and encrypt the sending and receiving of payment data; ensuring your website is free from malware and links to malicious websites; and the removal of ‘intrusive interstitials’, the jargon term for popups and other intrusions that affect the users’ browsing experience.

Conclusion

From May 2021, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift will become ‘core web vitals’ in Google’s algorithm. At the same time, there will be increased importance on mobile-friendliness and security and far less tolerance of intrusive features, like popups.

Why Every Builder Should Have A Website

6 Reasons Wix Is the Professional Website Builder Every Creative Needs

Look down any road, these days, and you’ll see some form of building work going on. It’s a busy industry, but one where competition is fierce. Having a website doesn’t only improve your chances of landing more work, it can also lead to customers being willing to pay more for your services. And if the only thing stopping you from getting a website is because you think it’s too difficult or too expensive, read on and we’ll bust that myth once and for all. Here are six reasons every builder needs a website.

1. Stop being so hard to find

Headspace - Home | Facebook

Not getting enough enquiries or the right kind of jobs? Most people looking for a builder today will begin their search online. More specifically, they’ll type ‘builder’ and the name of their town in Google and look at the companies that appear in the results. If you’re not on the list, you won’t get the enquiry. The good news, of course, is that if you have a website, you’re likely to get many more enquiries than you currently do.

2. Give customers information immediately

Brand Monitoring: Tips and Tools for Tracking What People Think of You

The internet has made the world a faster place. Not only do customers expect things to be done quickly and conveniently; they are no longer prepared to wait for things that are slow or which are a hassle. Why does this matter? Well, if detailed information about your services isn’t available on a website, they’ll see it as a long-winded hassle to ring you up, especially when your competitors’ websites put that information on their screens in a matter of seconds.

This is why simply putting a few details on a listings website is never enough. Even people who find you on there are still expecting a link to your website where they can find out more.

3. Provide information that sells

20 Selling Sites and Marketplaces to Sell Stuff Online (2021)

As an experienced builder, you’ll know better than anyone the type of questions your customers want to know before they decide to choose your business. For example, they’ll want to know the different types of building work you offer and your qualifications, accreditations, skills and experience. A website enables you to answer all these questions in detail and in writing so that customers can be better persuaded to contact you for a quote.

What’s more, put once in writing on your website, it will save you hours having to explain it again and again over the phone or in emails.

4. Show customers how good you are

10 Ways to Deliver Consistently Great Customer Service

There’s nothing like a great photo for showing how fantastic a building looks after you’ve finished working on it – and this can be the clincher when it comes to landing a new contract. On a website, you can create a portfolio page with pictures of your best work and can keep adding to it as the years go by. This will let potential customers not just see the quality of your work but help them visualise how the final project will look.

5. Up your prices

The 3 Biggest Mistakes We Make When We Increase Prices | Inc.com

While pricing is important, how much you cost isn’t the most important factor in landing a job. Today, 82% of customers are willing to pay more for services that deliver better customer experiences. As a builder, you’ll know what those important customer experiences are, for example, starting projects as agreed, meeting deadlines, arriving on-site on time, staying within budget, leaving premises clean and tidy, finishing the project to specification, etc.

While delivering those experiences is essential, letting customers know about them on your website changes perceptions of the kind of company you are and this can stop relying purely on price to get contracts. You can quote what you are worth because of the quality of the experiences you deliver and customers will be willing to pay for it.

6. Look more professional

Tips to Make Your Web Design Look More Professional - Visualmodo

Most people expect every business to have a website. When there isn’t one, potential customers will ask why – and this can lead to concerns about whether you are a professional builder or a legitimate company. While you certainly don’t need a website to be professional or legitimate, having one can reassure people that you are, especially when it contains information that establishes trustworthiness.

Simple information, such as a physical address, telephone number and professional website and email addresses, give your business legitimacy. As does a company registration number and VAT number if you have them. A website that contains terms and conditions, testimonials from past customers, photos of previous work, an about us page, etc., all help to convince customers that you are a business they can trust.

With customers spending significant sums of money on a building project, it is important to let them know that you are a professional company and doing this on your website is key to building that trust.

How easy is it to build a website?

Make a Website in Just 1 Hour With This Easy Guide - 2021

It has never been easier or more affordable to build and run a website. Website building software, like WordPress, is free, easy to use, requires no coding skills and comes with thousands of themes and add-ons to give your site the look and functionality you need. Used on 41% of all websites, this professional tool can be installed with a single click here at Anteelo, enabling you to start working on your site in minutes. What’s more, you can host your website with us for less than £1 a week and take advantage of the wide range of services included in the plan, such as 24/7 technical support, daily website backups, professional email, robust security, guaranteed 99.9% uptime and more.

4 Essential Features a Website Must Have in 2020

42 Must-Have Features for Your Business Website

When it comes to running a website, you can’t afford to keep still while your competitors are making those all-important improvements. Advancements in hosting and web design, changing customer expectations and shifts in search engine algorithms are just some of the challenges that webmasters have to tackle to keep their sites fit for today’s marketplace. Here, we’ll look at what we consider to be the essential features of a website in 2020.

1. First-class hosting

First Class Web Hosting - Kajoe Projects

Your choice of hosting package underpins every aspect of your website’s performance on the internet. A modern solution, like VPS hosting, for example, can ensure your site is always online, loads quicker on users’ devices and that it can handle spikes in demand without performance being affected. At the same time, a good web host can also provide you with exceptional security and backup solutions, improved compliance with regulations, reliable business email and 24/7 technical support to help you quickly tackle any problems which may arise. It can also make it easier to manage your website and your business with the use of advanced control panels like cPanel or Plesk.

With a first-class host and hosting package in place, a website can rank better in search engine results and reduce the number of visitors abandoning the site, while improving its reputation for being a reliable and secure place for people to visit and shop.

2. Mobile first design

How is mobile-first web design different from adaptive and responsive design? - Pepper Square

Smartphones have become the most popular way to search the internet, with people browsing on them for twice as long as they do on laptops. Improved public wi-fi and 4G and 5G networks mean they are increasingly used when out and about to find local businesses or to search for information. At the same time, many more people are using mobiles to shop. According to analysts, GlobalData, mobile shopping is the fastest growing area in UK retail and will account for 40% of all UK online spending by 2024, with a value of over £33 billion.

With smartphones becoming such a key technology for consumers, website owners have little choice but to adapt. While responsive websites have been around for years, many earlier themes were geared up to create a desktop site and then simply repurposed this for display on mobile. This way of working, however, doesn’t always provide the mobile user with ease of use or best display. Today, it is important to develop a website where mobile use takes precedence; what Google calls the mobile first approach.

3. Personalisation

Why Personalisation Is the Future of B2C Content Marketing – Cope Sales & Marketing

Personalisation has become one of the most important features of contemporary websites and provides benefits for both the user and the business. The process begins when a user signs in and, once done, the website transforms into one which is unique for that person. What they are presented with are the products, offers and information they most likely want to see. This improves their user experience, makes them feel valued, encourages engagement and generally makes them more interested in what’s on offer.

For the company, not only does this mean you are far more likely to make a sale; it also gets customers coming back over and over. It’s a technique that Amazon has mastered and which virtually every other online business wants to emulate.

While major companies invest heavily in advanced technologies, such as AI and product recommendation engines, to implement personalisation, it is possible to do it on virtually any website. There are numerous WordPress plugins, for example, that can personalise the website’s content and product recommendations, many using AI recommendation engines that analyse users browsing histories, etc., to ensure that those recommendations are highly relevant.

4. Ease of use

Top 3 Easy-to-Use Help Desk Software Systems

Customers expect every aspect of a website to be easy to use. This includes the fast-loading, mobile-friendliness and personalisation mentioned above, as well as a raft of other important features. Key here are simple navigation, so that whatever the user wants to find, they can do so quickly, and advanced product search, so that results can be filtered by size, colour, price or brand, etc. The checkout process should also be simple, without the need to fill in lots of information and with payment options to suit the user’s preferred payment methods.

Customers also expect finding information to be easy. This means providing FAQs or knowledgebases, while making it simple to get in touch and get speedy replies. Today, many websites feature chatbots, which have replaced live chat to customer service reps with interactions with AI-enabled software. Although the AI takes time to train, unlike a human, it can work around the clock and chat to multiple consumers simultaneously, answering the vast majority of queries that they ask of it. Importantly for generating sales, it can also initiate conversations and make product recommendations.

Conclusion

While this is by no means an exhaustive list of all the features a website should have, what we have included here are those four which we think are essential to help websites perform well in the modern marketplace. First-class hosting, mobile first design, personalisation and ease of use are vital to ensure your website meets modern user expectations and can compete with other sites.

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