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Approaches of Developing a Digital Strategy

Posted on 01/05/202104/06/2021 by Blogs

B2B Digital Marketing Strategy, Tactics & Examples

Products built by aerospace and defense companies are highly engineered and sophisticated, which means they’re often complex. That’s not a bad thing. But they’re also complex in ways that are undesirable. Products and their constituent parts are tracked in dozens of systems –from design to manufacturing to maintenance — which can result in an average of 26 different reference numbers for each part.

The drive to digital transformation is helping A&D companies recognize that situations like this, which arise from a lack of governance and the absence of an enterprise-wide data strategy, have created substantial costs and risks that have to be addressed to realize the full benefits of digital transformation.

That’s especially true for companies that want to establish a “digital thread” for products and parts throughout their systems. The ability to follow any part throughout the A&D value chain (design, manufacture, service) by following a single digital ID will help A&D companies recognize tremendous cost savings. A digital thread also provides a glass pane for status, reduces rework and errors, improves security, and helps manage compliance and regulatory issues with greater efficiency.

That sounds great. But the key question for many companies remains: How do you get started with an endeavor like that? Many organizations fail to prioritize defining a data strategy on the grounds that it’s either a case of “boiling the ocean” or else an “infinity project” that will deliver little value.

A few key points can help your company move toward a data strategy that allows you to pursue the rest of your digital transformation agenda.

1. Make an affirmative decision to manage your data.

All companies make decisions about how they engage with, operate on and leverage their data — whether at an enterprise or project level. Even if a company has no formal data management policy, that in itself is a decision, albeit one that leads to the situation many companies find themselves in today. On the other hand, companies that form a holistic point of view in adopting an enterprise-grade data strategy are well positioned to optimize their technology investments and lower their costs.

2. Establish executive sponsorship and governance.

Sustaining a successful data strategy requires alignment with corporate objectives and enforced adherence. As corporate objectives evolve, so should the data strategy — keeping up not only with how the business is operating, but also with how supporting technologies and related innovations are maturing. This means including representatives from all the domains that are involved. It also means assigning someone with the authority to resolve conflicts between groups. This is a key element to helping federate data across silos and moving to a data hub approach, thus eliminating the need to maintain 26 different part numbers for a single item.

Sustaining a data strategy also means making a specific investment in personnel. Companies that embrace the constructs of a data strategy often define dedicated roles to own these strategies and policies. This ranges from augmenting executive and IT staff with roles such as chief data officer and chief data strategist, respectively, to expanding the responsibilities of traditional enterprise data architects.

3. Get started by instituting good data management practices in smaller programs.

Success demonstrate the value that data management can deliver at a small scale and what it could potentially deliver at the enterprise level. Applying an Agile methodology, which continually demonstrates short bursts of success, will help gain momentum (like a snowball rolling down a hill) and organizational acceptance.

As with any business or technical process, a data strategy has its own lifecycle of continual evolution, maturity, change and scale. But the benefits it makes possible—for example, the ability to construct a digital thread for products and parts—will far outweigh the investment that’s required.

For a thorough view of the process that’s involved in setting digital strategy, read the whitepaper Defining a data strategy by my colleagues, Aleksey Gurevich and Srijani Dey. It offers a concise view of the components of a winning data strategy as well as the steps needed to implement, maintain and evolve it.

Why is it important to do usability testing

Posted on 28/04/202115/05/2021 by Anteelo Master

Usability testing is like black-box testing of an application to ascertain if the product built is convenient to use and easy to learn.

These are methods of testing and observing the behavior of the users to find out what works and what doesn’t work. Users are given specific tasks to complete and when they are at work, observers watch their body language, facial expressions, emotions and encourage them to “think aloud” i.e. speak up whatever comes to their mind while using the product. By doing this exercise we can get qualitative and quantitative data and figure out usability issues with a product.

So, why usability testing is important?

Doing usability testing the right way, at right time with the right set of people reduces the risk of building the wrong product; thereby saving time, money, and other precious resources. In other words, if done at an early stage when the product is at the paper prototyping stage, it finds the problems when they are easy and cheap to fix. And when done on a product that has attained maturity it helps to understand the user’s success rate and time spent to complete a task. There are hundreds and thousands of cases when usability testing proved to be a good exercise in terms of ROI.

For example, a slight tweak in design suggested by usability testing for Mac’s UI, the company got 90% fewer support calls.

Need more clarity about why usability testing is a good idea? Here you go-
#1. To check if the product meets user’s expectations
#2. Matches business decisions to real-world use
#3. Removes flaws in the product
#4. Allows you to see how successful users are with their tasks
#5. Useful for getting user reactions and feedback about the product

What are the types of data that we can get as a result of our analysis?

Two types of data results received are — quantitative and qualitative. Usability testing is largely a qualitative research technique and is not driven by statistics like surveys where lots of people participate. Usability testing is done using a small set of people, usually five to seven.

Qualitative methods are very useful to test the stress response of the users like their body language, movement of hands, expressions on the face, and squinting eyes especially doing a test on a mobile device.

The metrics we get after usability testing can be quantitative as well. For example, time spent on doing a task, success and failure rates, and also the efforts, like how many clicks a user needs in order to complete a task.

Is there a need to record all the metrics obtained from usability testing?

Yes, keeping a record of the metrics is very important. Why? Because usability testing is not just for designers to understand how to make better designs but it is also an important tool to influence the rest of the stakeholders like clients, their sales/support team, project managers, developers, other designers, etc.

Every stakeholder involved may have a different point of view for a design decision. Being subjective by nature, design decision often leads to long debates among stakeholders. Most often design decisions are influenced by a person who holds the highest position among fellow stakeholders or has superior oratory skills.

In short, metrics help us in iterating and validating design concepts. It gives objectivity to design debates and it helps in taking fact-based design decisions.

At what phase of the design process usability testing is recommended?

When it comes to usability testing there are two terms often referred to by big names of the UX industry (like Jacob Nielsen) and these terms are Summative Test and Formative Test.

These tests are done at different stages of the design process. They are as explained below:
Formative tests are low-fidelity tests (to gain quick insights)-
#1. During the very initial development phase using paper prototypes
#2. It can be done anywhere and a formal lab is not required
#3. It can be done just between a moderator and a participant

The results from a formative test may include-
#a. Users’ comments in the form of “Thinking Aloud” narrative i.e. their emotions, confusion sources and their reasons for actions.

Summative tests are high fidelity tests (to capture metrics)-
#1. These are carried out at the end of the development stage
#2. At this stage usability of a product is validated
#3. This gives an answer to the question “How usable the product is?”
#4. This gives a comparison against competitor products
#5. Conducted in usability labs or remotely using many tools available where users can do the test using their computers or mobile phones

The results from summative tests may include-
#a. User’s success rate to achieve a goal
#b. The time spent on completing a task

How many users are required to conduct the testing?

“Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests you can afford”
Jacob Nielsen

“It is widely assumed that 5 participants suffice for usability testing. In this study, 60 users were tested and random sets of 5 or more were sampled from the whole, to demonstrate the risks of using only 5 participants and the benefits of using more. Some of the randomly selected sets of 5 participants found 99% of the problems; other sets found only 55%. With 10 users, the lowest percentage of problems revealed by any one set was increased to 80%, and with 20 users, to 95%.”
Laura Faulkner

Who among them is right?

It depends on what type of test we are doing and where we are doing it. For example, if we are doing low-fidelity formative testing we can do away with a small sample size. But if we are doing summative testing we need a bigger sample size. In the type of testing where we are comparing our site to a competitor’s website by using an online tool that is cheap and fast, we can use a large sample size. But we should keep in mind that these online tools like UserTesting or Loop11, don’t capture metrics. It’s us who has to be aware of how all the participants did it.

So how to prepare a test plan?

That is certainly a good question. You have an inquisitive mind, I must say. But don’t you think that will be too much to digest in one bite?
Still, if you are really into it, give these things a thought-
-Decide what areas to concentrate on
-Determine potential usability issues
-Determine what tasks you want to test

A brief Guide to Sass Development

Posted on 23/04/202131/05/2021 by Anteelo Master

What is Sass Development?

Syntactically Awesome Style Sheets (Sass) is the world’s most potent and stable CSS extension language. It is a preprocessor scripting language influenced by YAML, CSS, and Haml. Sass is compatible with all CSS versions and extends its use through mechanisms like nesting, variables, mixins, selector inheritance.

Sass is a CSS pre-processor that aides in lessening reiteration with CSS and thereby spares time. It is viewed as progressively steady and ground-breaking when contrasted with CSS. It portrays the style of a record unmistakably and fundamentally. It helps in completing work in a quicker and better way. With every one of its highlights, it is, for the most part, preferred over CSS. It permits factors to be characterized which can start with a $ symbol. The variable task should be possible by utilising a colon. It likewise underpins intelligent settling which CSS doesn’t. SASS empowers the client to have settled code which can be embedded inside one another.

Designed by Hampton Catlin, SASS is a style sheet language it stands for Syntactically Awesome Style Sheets. It is a pre-processor scripting language that can be interpreted or accumulated into Cascading style sheets. It is a progressively steady and incredible variant of CSS which basically portrays the style of any record. SASS is a simple augmentation to CSS. It incorporates new highlights like factors, settled guidelines, mixins, inline imports, worked in capacities which help in the control of shading and different qualities. All these are totally great with CSS.

How does it work?

To get the code, you should utilize SASS pre-processor. It helps in making an interpretation of the SASS code to CSS. This procedure is known as transpiring (unfolding). It is like arranging and compiling yet, here, as opposed to changing over the human, relatable code to machine code, the interpretation is done starting with one comprehensible language then onto the next. The transpiring from SASS to CSS is simple. All factors which are characterized in SASS are supplanted by values in CSS. This makes it simple to make and keep up various CSS records for your application.

Both the sass CLI tool and the scout application work by viewing your SCSS style sheets for changes as you take a shot at them, at that point naturally aggregating them into standard CSS when you save them. The catalogue where your Sass records live is known as the “input folder”. Your handled CSS records are saved to the output folder. These organizers can be settled/nested inside each other; truth be told, an ordinary example is for the input folder (which for the most part is called “SCSS,” however you can name it whatever you like) to live within your site’s customary stylesheets folder.

Organizations that desire to go a step beyond traditional CSS based web development look up to Sass to build feature-rich, customizable, and scalable web apps. If you need to introduce a higher level of advancement in your web app development methodology, Sass is the way to go.

Are you looking for a little help? Anteelo is here!

Anteelo is the best Web Development Company in India, specializing in Sass development. Centred in Gurgaon, we have a rich client-base extending all across the globe, and we’re home to an incredibly talented team of Sass developers. Over the years, our experts have delivered a broad range of Sass web development services to various clients across different verticals and helped them realize their business goals.

Key benefits of joining hands with Anteelo

Professional and experienced Sass developers
Customer-centric Sass development
The strict upholding of industry-wide best practices
Commitment to timelines

Primary Sass Web Development Services we offer

Sass Web Development

Sass powered websites are highly scalable and secure. Going a step beyond normal Sass web development, Anteelo assists you in building out-of-the-box web apps that are goal-oriented. Our full spectrum of services includes understanding business objectives, client undertakings, as well as data configuration.

Sass Application Development

We are a hub of ideas, and our talented teams are well-versed with Sass. They are adept in understanding client requirements and curating applications according to them. If you’ve been looking for end-to-end app development using the latest Sass technology, Anteelo is the technology partner of choice.

Sass Version Upgrade

If you wish to upgrade your existing Sass application to the latest version, we can offer hassle-free solutions. Migrations can be painful and challenging if you don’t have the right tech-team to support you. With us having your back, you can let go of all worries. We are well-versed with Sass version upgrades and migrations, and we can help you accomplish the task in a risk-free manner.

Sass Consulting

Excited about Sass but have no idea how to begin on the path? Contact us to get expert consultation. We have a keen ear to listen to client needs and understand diverse requirements. We can help you chart the right course of action for your next planned Sass project.

Seeking a CTO for your startup? Here’s How!

Posted on 22/04/202131/05/2021 by Anteelo Master

You have a great idea for a new (or improved) software product. You’re ready to work hard for it and build your own company. You know a lot of startups fail, and you also know the people that make up your startup can either cause your startup to fail or to flourish. Talent, persistence, great communication skills – these are traits you look for in business partners. This is true for a potential CTO as well. But how do you go about actually finding a CTO? This post attempts to give some pointers.

Why is it Hard to Find a CTO?

Joining a new startup is risky. This isn’t different for a CTO too. What’s more, great CTO talent is scarce but startups are not. A potential CTO should be willing to take some risks, but you’re going to have to show him/her a potential reward too – This could be either a great compensation package or the impact your startup is going to have or a mix of the above.

Also, making the CTO feel like an important decision-maker and stakeholder in the company is also going to be crucial. A generous ESOP’s share may be important in hiring and retaining the right talent.

How to Find a CTO For your Startup

1. Be clear about your requirements

You must have a clear picture of your requirements. For example, you must have a list of technologies that are a must-have for your project. That could act as a filter to select the most appropriate candidates. Once you have filtered the candidates based on their technical skills, you can further get to know them and filter them accordingly. In a perfect world, you need to discover somebody who will consider this to be as a bar up on the stepping stool in their profession, for example, a senior programming engineer or specialized group captain who is ravenous to take on the CTO job. You may need somebody who’s strolled your way previously. Discover somebody who approaches things from a “try to get” point of view, not somebody who thinks they have every one of the appropriate responses.

2. Go to places where you’re likely to find good technical talent

It is always a good idea to go to cohorts where there are like-minded people as you and these places could be an answer to your question “How to Find a CTO?”. Hackathons, conferences, meetups, summits are all great opportunities to discover a potential CTO who would be a great asset for your company. Search for somebody who can get various innovations (maybe including back end, front end, and mobile). Keep away from individuals who state they’ll just program code in one language.

3. Look for developers at just below the CTO level at startups similar to yours

Jobs like VP or Engineering Lead where there’s as of now a CTO at that startup implies that they presumably have the experience required to be a CTO yet probably won’t get the open door where they at currently are. You can scan for individuals like this through LinkedIn. Ensure they have at any rate had experience shipping a product in the event that you need to give them the duty of building yours

4. Utilise the power of the internet

The internet is a potent tool in today’s world. Make sure you make the best use of it and benefit from its huge pool of talented professionals. There is an endless list of platforms which are dedicated to finding technical professionals such as a CTO. Some of them are listed below:

СoFoundersLab
Founders Nation
Angel.co
Indie Hackers
Co-founder’s subreddit on Reddit.com
Co-founding threads on Discordapp and Slack channels.

5. Pitch for the position

Beginning with the expected set of responsibilities and enduring through the offer, remember that the best CTOs will have many offers. You must sell the job to them all through the meeting procedure. You would realize that your startup is the most energizing, imaginative, astonishing organisation to work for but remember that the candidates presumably don’t have the foggiest idea about that yet. You have to sell your startup. Don’t simply list the characteristics you need in a CTO; list what they will gain from working with you: energizing challenges, the chance to be a piece of x, y, and z. Will the CTO get value? Will they have autonomy? Whatever novel characteristics your startup has, sell them well. Make certain to clarify the situation with impartial language to draw in a decent and differing candidate pool.

6. Ensure that you have a technical advisor before a CTO

How do you differentiate a technical advisor from a CTO? A technical advisor keeps their regular job but works for you 2–4 hours out of every month and fills in as somebody who’s not in the weeds with you, every day. They may do week by week or month to month code surveys and go about as a substitute for your CTO. On the off chance that you discover a technical advisor first, this individual can be immense aid in finding the CTO. Finding a technical advisor will probably be simpler than finding a CTO, on the grounds that you aren’t requesting that somebody quit their job to come work for you. Or maybe, you are requesting that they keep their current job and take on an advisory role that takes a couple of hours a week. Sometimes, you can pull off having a technical advisor and not having to hire a CTO.

What Qualities Should Your CTO Have?

Technical Expertise

This is obvious, but still important to note. In software, often a huge amount of tooling and software libraries available for many routine tasks that software developers face. Knowing what exists and the pros and cons of each tool and library can save your company a huge amount of time and money. It also saves your company from reinventing the wheel or using a less efficient tool.

Great Network

While everybody should have a great network, this is especially true for your CTO. As your company grows, you will need new employees. A CTO with a great network of skilled developers will have an advantage.

Experience

Experience is needed to have the previous point: expertise. Furthermore, it’s important your CTO knows what generally makes or breaks a great product. This knowledge can come from experience (ideally from other startups) and/or learning from other companies.

Communication Skills – Tech and Non-Tech

Your CTO is the one translating business goals to technical goals for your software developers. This means your CTO must not only have technical expertise but also be excellent at communication. You need to figure out how your CTO fits with the rest of your team (and especially with you). It’s important that your people share values with each other and understand each other since your company is made up of these people. What’s more, your CTO must be able to communicate with non-technical people too, especially those inside your company.

Deadline Management

You’re running a startup. Your team is going to be busy, and probably extremely busy. There will be deadlines, and a great CTO should be able to know how much his team can deliver in how much time. Not only that, he should be able to inspire his team to successfully meet these deadlines.

Team Management

Your CTO should be great at technology, but also at managing a team. He should inspire his team to keep focusing and working towards the same goals. It’s his responsibility to facilitate an environment where employees reach their maximum potential and to make sure the team is more than the sum of all employees.

Where to Find a CTO?

It helps if you have a great network of people where you can tap-in and ask for referrals. If that is not the case, start building one! Go on LinkedIn, connect with new people and start great conversations with them. If you click with someone, ask them if they are interested or know anybody who might be.

There are also websites designed specifically for finding a business partner. CoFounderslab.com is one of them. They have a community of entrepreneurs for you to build relationships with. This seems incredibly valuable even apart from finding your CTO. Other similar websites include indiehackers.com, founderdating.com and founders-nation.com. There are (many) more options tough, which are easy to find.

What Alternatives Are There to Having a CTO?

If you consider your own technical expertise to be high enough, you could consider taking on the role as CTO next to being CEO. Whether this is a good idea also depends on the type of product you’re building: an extremely high-tech product might need a CTO, but a less high-tech SaaS product might not.

You could also consider outsourcing the work of a CTO. However, this does have certain disadvantages, with the most important one being dedication. When outsourcing your CTO tasks, the person doing the work isn’t part of your company and is (probably) much less passionate about your product than an actual CTO would be. However, this person could be much more knowledgeable in the technical area than you are and could potentially join your startup faster than finding someone who’s willing to come in full-time. It really depends on the details.

Hopefully, this article has given you some useful pointers in your search for a CTO. There is a lot more material out there to read, but this can serve well to get you started.

Designing the Right Forms

Posted on 21/04/202117/05/2021 by Anteelo Master

When I think about forms, I remember the ones that gave me shudders more than the ones that were a cakewalk. And one major difference between the two which I can recall is that the easy ones talked to me in a human language, while the difficult ones looked like I was filling out a form for buying land on Mars.

*sigh*

What’s even more distressing is that these forms still continue to haunt us, even in the digital world. Wasn’t life supposed to become easier in the digital age?

So what can be done to save the world from bad forms?

Design with Empathy.

Usability experts and UX researchers have figured out common mistakes that designers make while designing forms. So, the ball is in our court now. It’s upon us, the creators of forms, to make sure that no form should deteriorate the experience of users.

Before I begin, I want you to go to your design repository and pick up all the forms that you have designed till today. Look at them and answer the below questions for me-

Are there any questions that sound confusing to you as you read them now?
Are you asking for too much irrelevant information from the user?
Have you given enough choices to the users in your multiple-choice questions? Is there a field where they can write their response if none of the options match their answer?
Did you give instructions to the user to help him/her understand the form & its purpose?
Did you add a disclaimer in the form about how you are going to use/not use this information for other purposes?
Did you ask for personal information? Like blood group, marital status- which was, somewhat, not needed for your perusal?

With this exercise, I want you to put yourself in your users’ shoes and answer this- how would you feel if someone asked you to fill this form? Bored, panicky, irritated, satisfied, happy?

Whatever your response is, it will help you figure out your mistake and design better web forms. But first, let’s see what are the common problems that we see in present-day forms-

They lack human conversation

Most web forms lack empathy while conversing with users. They present questions with are confusing, long or just burdensome. But it doesn’t have to be like that. Forms, like any other means of communication, should flow with ease. They should be clear, concise, sometimes clever, and at all times cooperative.

They ask for too much-unrelated information

We all love data but hate filling forms because they ask too many questions. People dread filling forms that ask for too much personal information.

Think of it this way- you meet a stranger while you are on a holiday. You indulge in some small talk but after that, the stranger picks on you and starts asking personal questions- like marital status, hobbies and your source of income. Does it freak you out? Of course!

Web forms are quite similar to that weird stranger.

They lack coherence and character

Nick Babich says-

“A form is a type of conversation. And like any conversation, it should consist of logical communication between two parties: the user and the app.”

Users who land on your form are here to start that conversation. But, when small things like input fields, alignment, spacing, text color, labels are inconsistent and look visually cluttered, it puts them off. It creates confusion and they either skip it or fill incorrect information.

And the list is probably endless. The only conclusion that we can draw from here is that bad forms are omnipresent- a form for registration, another one for a newsletter, a bigger and more complex one for the checkout process.

So, now the mental model is such that when the users come across three to four bad forms while interacting with the website, they assume that it’s going to be a waste of time and effort. They don’t even like the idea of ‘filling a form’. This is the major roadblock to designing forms– how to design a form so that people want to fill it?

We might help you with some suggestions. Here are 7 ways in which you can design better forms by keeping our end users in mind-

Know your users

Most forms on the web are “for anyone, for everyone”. Blame it on our mindset that just wants to collect more and more data, just for the heck of it. More signups=more users. But does more users equals loyal users? Certainly not!

In that mindless race to collect more user information, we often spoil the experience for the real users- the ones whose aspirations we want to meet. So, it’s important to know who is your targeted audience, why they visit your website and what do they want to achieve with the form? Do they want to purchase a product? Or, do they want to receive promotional offers in email?

Avoid collecting unnecessary data

When you ask for users’ personal information, it raises a red flag in their mind and they immediately start weighing if they should leave or continue. For instance, if you’re filling a form for becoming a blood donor with Red Cross and they ask for your email id, wouldn’t you wonder why they need your email id and not your phone number?

Now, as a blood donor, I would want to be notified on my phone, not my email id. And if a form asks me for my email id I would think- will they send me regular emails? Damn! My inbox is already full of spam emails. Should I proceed or skip?

So, carefully devise the questions that you want your users’ to answer. And if there’s a reason behind collecting specific personal information, mention it explicitly in your form.

Explain why you are collecting personal information

Information such as date of birth, address, physical characteristics (e.g. body weight, birthmark), marital status, sexual preference, religion, income, socioeconomic status, cultural background, and educational background are all considered to be sensitive personal information.

So, be aware of what information you’re asking users to fill in the form. Chances are, most users will drop out of the form if you ask them for too much personal information.

Ask questions that are easy to understand

Every user on the web is different. They belong to all age groups and they have their own reasons to browse the web. Some are experts, some are naive. Therefore, it’s important that your form doesn’t feel intimidating to any of them.

If you use abbreviations or terms that are regional or are understandable only to a certain age group, it will confuse people. They will either skip that part or answer whatever they feel is right.

Write labels that help users in answering

Labels are the text which identifies text fields, checkboxes, drop-down menus, and every other information field in a form. They instruct and inform the user about the information that they need to fill in. So, through them, you can communicate the action you want the users to take.

Therefore, make sure that labels are written in a language that helps even the first-time users in answering the questions easily. However, don’t write too long sentences. Labels should be crisp and short. As an example see Amazon’s previous sign-in page as compared to the current one with shorter, better labels.

Group related things together

Grouping related information in logical blocks helps users understand the flow of questions. When you group similar information, users are more likely to grasp things in a better way.

Consider the example below- in the first one, every field is thrown into the user’s screen and it feels a bit overwhelming. The first thought that will come to your mind is- “Am I supposed to fill this entire thing?”

However, when you group things together with proper labels, users understand what part of the information they are filling in personal, account-related, contact information.

Help them when they make errors

When users don’t have a clear understanding of what they need to do with a particular input field, they are more likely to make errors. So, it’s important that you don’t scare them with a red mark. Instead, guide them to success. Make them aware of the correct way with a helpful message.

For example- Facebook helps its users marvelously when they enter a wrong password. if the password that they have entered is incorrect, the interface reminds them that they had changed it a while back.

There are many more ways to simplify the form design. However, there aren’t any fixed steps to follow which will always lead to creating better user experiences. The only thing that you need to keep in mind is- keep it short. And simple. Users love it when they are left to do more without putting much ‘thinking’ into the process. So, respect their time and they’ll respect your designs.

2020’s Finest Startup Ideas

Posted on 21/04/202131/05/2021 by Anteelo Master

Regardless of how well paying your job might be, finding the best side business thoughts and in the end turning out to be completely financially independent is significantly important than incredible compensation and strong advantages. Picking the way of being an entrepreneur, and taking a shot at discovering extraordinary business thoughts, is unquestionably more hazardous than being content with holding a 9-5 employment. It requires far more penance. Be that as it may, when you’re receiving the lifestyle rewards of working for yourself and hustling your way into getting fundamentally more cash with your business thoughts than you ever could at your normal everyday job, the difficult work will have all been justified, despite all the trouble. In this way, let’s talk about some trending startup ideas for 2020.

Top Startup Business Ideas

You can now start a business from scratch without investing a lot of money. Following are the best startup ideas for businesses in 2020:

Plastic Recycling or Alternatives

What if you can build a big business and save your environment at the same time. Sounds impossible, right?

But it is possible with the Plastic Recycling business. “Rethinking Plastic” has become a global consumer trend for the year 2019. Businesses that help people in lowering plastic waste find it easy to strike cords in their hearts.

You can recycle any plastic material or offer its alternative at competitive prices so that a consumer prefers to buy your product over the old fashioned plastic one.

For example, you can recycle plastic straws to make a lot of appealing decorative items. Plastic Recycling business requires less investment but will give you good returns.

According to the report from Statista, the value of the recycled plastic market will amount to nearly $57 billion all over the world in 2024.

Buy and Resell Used Goods

If you are someone who loves sales, flea markets or local auctions, then it can be a great startup idea for you.

You can buy antiques, art pieces, collectables, retro clothes, and furniture, etc. at low prices and resell them at higher prices to the respective market at much higher prices.

But if you want to grow your business, then you have to become an expert on the value of goods and the right place to sell them.

According to threadUP, the secondhand economy (a $24 billion market in 2018) is projected to grow to hit a staggering number of $64 billion within the next 10 years.

Senior care services rank as one of the best Startup Ideas for Businesses in 2019. Although seniors are expected to live longer lives as compared to previous generations, unfortunately, it is not valid. They are expected to spend more time in hospitals, daycare or sickness.

Fortunately, they are wealthy and can afford to pay for the services required to maintain their lifestyles. This includes continuing to live at home in their communities. According to research by the American Association of Retired Persons (AARP), nearly 90% of seniors want to live at home near their friends and family.

Many affluent seniors suffer from various health issues and find it challenging to drive and perform household chores such as cleaning, cooking or caring for their pets.

Therefore, plenty of opportunities exist for entrepreneurs who wish to start their own business from scratch.

Senior Care Services

Not all senior citizens are taken care of by loved ones and a significant number of them could utilize companionship and care-taking services all the time. At this age, senior citizens feel very vulnerable and regularly need to stay at home yet may require help because of handicap or action limitations. In the event that you’re passionate about this, this could be a considerable business idea for you.

Senior care services rank as one of the most trending Startup Ideas in 2020. Although seniors are expected to live longer lives as compared to previous generations, unfortunately, it is not completely true. They are expected to spend more time in hospitals, daycare or sickness. Which would affect their physical as well as mental health?

Home or Office Renovations

If you love construction and enjoy turning people’s dreams into reality, then Home Renovation business will suit you the best.

Almost everyone nowadays wants to renovate their homes or offices, but it is tough to find good contractors. It is a type of business that will do well even in the worst economic conditions.

According to Statista, an average homeowner in the US spends $3000 per year on home improvements. One of the most significant advantages of renovation business is that it requires less capital investment in tools and equipment than new construction. It is a perfect choice for individuals looking for a home-based business.

Virtual Reality

If you are tech-savvy and love to experiment, then Virtual Reality is the perfect start-up idea for you. Hardware and software vendors are working profusely to introduce new VR products in the market, and it is estimated to become a $40 billion market by 2020.

There are unlimited uses of Virtual Reality for either business or personal enjoyment. Real estate market is a great example.

Providing a virtual tour of an advertised house to a potential buyer can help in closing the deal. Hence, it can be a massive market for your Virtual Reality business to target on.

Some other examples include- 3D movies, gaming, social media, training and meditation. Even the trend of VR lounges is also growing on a rapid scale.

Meal Kit and Delivery

How many times have you ordered food online in the past week or month?

Whatever the number is, it must be higher than the number of times you have gone out to eat?

Yes.

Customized Healthy Meals delivery is becoming more popular day by day as people don’t have the time to shop and prepare healthy meals at home. It has already become a billion-dollar industry on its own.

The primary purpose of this start-up business is to make sure people get to eat healthy and fresh food whenever and wherever they want. If you enjoy cooking or love to bring a positive change in others’ lives, then meal kit delivery business will be the best for you.

Digital Detox

In today’s digital world it has become nearly impossible to stay away from modern gadgets. Life has begun revolving around smartphones and taken a toll on people’s health and lifestyle. The initial step towards coming out of this addiction is to accept that we are addicted to digital temptations. Luckily, countless individuals are attempting to detach and decrease their screen time. It has gotten well known to such a degree, that on the off chance that you look for the term Digital Detox on Google, you will get around 101 million outcomes. The year 2020 will be the time of advanced detox, and consequently, there are a lot of chances for new companies/organizations to assist individuals with eliminating screen time. For instance, a few new companies arrange a bunch venture out occasions to remove individuals from gadgets and find new encounters.

Luxury Pet Care

This year we’re seeing extravagance in pet care, which is basically childcare or providing a better and healthy lifestyle for pets. Regardless of whether that is taking pooches for strolls in the open country, offering a rich settlement for felines while individuals leave or throughout the day dog-sitting services in a customized setting, many pet guardians presently need these services for their adored hairy little companions. Owners need the best services and care for their pets, and they couldn’t care less about the amount they need to spend on this. From dog-keeping to premium pet care organizations, there is a huge requirement for growing business people who love furry friends and can fulfil owners high expectations. It is a sort of childcare administration for pets.

Inclusive Beauty

Gone are the days, when the market was flooded with make-up products for mainly 2 types of skin colour-Fair and Dark. Many international brands and models within the beauty industry such as CoverGirl, Missguided and Rihanna, have realised the importance of making beauty or skincare products for people with different gender, age, colour and race.

This type of industry is still quite nascent and hence offer a golden opportunity to aspiring beauty startups and beauty entrepreneurs.

Whether you want to start your make-up brand line for men or women of all colours, you can also begin to your vlogging channel to help women get their make-up perfect.

Internet of Things Security

Various difficulties forestall the verifying of IoT gadgets and guaranteeing start to finish security in an IoT situation. Since systems administration appliances and different objectives are moderately new, security has not generally been viewed as top need during an item’s plan stage. Moreover, on the grounds that IoT is an early market, numerous product designers and makers are progressively keen on getting their items to showcase rapidly, instead of finding a way to assemble security in from the beginning.

Event Planning

One of the primary things you have to do is visit each potential area in which you intend to work. Work with the marketing manager to visit each site and realize what is accessible in every area. Start a database that will permit you to sort settings by differing highlights, for example, the number of individuals each site holds, AV hardware accessible on location, on the off chance that you should organize rental seats, and so on. At that point when you are starting to plan an event with a customer, you can discover what the key parameters are for the occasion and effectively pull up the three or four locales that meet the essential criteria. also, engagement parties, etc.

Vocational Consultant

On the off chance that you are leaving a corporate job with a decent understanding to begin your very own endeavour yet have no clue where to start, this one might be for you. There are a few people out there who need to figure out how to excel at a promotion interview or request for a raise, or just land a lucrative occupation. On the off chance that you have valuable tips for them, you can simply begin your very own consultancy and individuals will pay you great bucks to gain proficiency with the subtle strategies. In the event that you aren’t prepared to fire up your very own site or simply need to try out the waters, you should see joining to platforms such as The Muse or Coach Me where others are searching for individuals like you to guide them.

Web designing

Web designing services have become a key piece of the market and have developed as the need of great importance. The main venture required in this business is a PC, internet connection, and significant aptitudes. An occupation as a website designer includes web organizing and content creation. You can complete this duty all the more easily when you are outfitted with the data, ability, and involvement with this area. You can likewise work from home as a freelance website designer.

So there you have it, 12 startup ideas that can help you get big bucks in your pocket. Most of us don’t have the advantage of having the option to leave our day job to seek after beginning a business idea today, without stressing over how we’re going to meet our money related commitments pushing ahead with no salary. That is the reason were an immense backer of continually beginning a side business while working all day, with the goal that you can test your way into your new product or services, get input, approve the thought, and start creating pay before you quit your day job. On the off chance that you can ace the craft of scaling one of these business thoughts while keeping your normal everyday employment, you’ll experience no difficulty succeeding once you’re completely independently employed. With such an extensive range of choices that span across different market segments, you should hopefully be able to find your next startup idea and transform it into a money-making machine.

CONCLUSION

The market is bursting with opportunities for tailored security solutions. So, gear up for your new and exciting startup journey. You can also go out and meet people and take advice from other entrepreneurs, but ultimately, you have to decide which business idea fits your budget and aspirations. And, if you still find yourself stuck or want to build your business idea, then Anteelo can help.

Top 23 FinTech Trends to Watch Out in 2020 -2021

Posted on 14/04/202107/06/2021 by Anteelo Master

For the past few years, many variations of fintech trends have emerged with the implementation of cutting-edge technologies and tools. Various fintech subdomains have come into the limelight, while many banks and startups have realized the effects of fintech on businesses and changed their traditional processes.

However, this is just the beginning of a revolution.

In the 8 months lying ahead of us, many fintech trends are expected to come into the limelight. Numerous standardization and regulations are anticipated to immerse the fintech industry with new enjoyment and excitement, and make the market worth $309.98 Bn by the end of 2022.

Wondering what are these top fintech trends for 2020?

How will these trends revolutionize the future of fintech?

Let’s catch up here quickly.

20+ Fintech trends you must act on in 2020

1. Focus on unserved and underserved

According to a report by the World Bank, around 1.7 Bn people are not a part of any formal financial system. They do not have any bank account of their own, a few reasons behind which are:-

60% of people do not have enough money,
30% of people never felt the need of a bank, and
26% of people find accounts as an expensive affair.

This is the foremost area where the fintech leaders are focusing this year. Rather than entering the established market, the fintech startups are trying to enter new phases and win financial backing from investors this year. They are seeking innovative ways to communicate with people from different walks of life, understand their financial challenges, and come up with better funding opportunities to ultimately drive customer loyalty and profits.

A clear evidence of which is Uber.

On discovering that around 60% of their drivers lay constraints on their banking accounts 6 times a month, and send 25% of their earnings to their native countries while suffering from high fees, the company launched its fintech division – Uber Money. This enables the targeted audience, i.e, drivers and other freelancers to get real-time income, save a big share of each trip, and get better functionalities of bank account, debit card, and mobile banking application.

2. Automation and RPA

Robotic Process Automation (RPA) is also one of the trends that will revamp the fintech ecosystem in 2020.

These bots will not solely continue to automate human repetitive processes, but also lower down common errors and inefficiencies, which will ultimately enhance productivity and ROI.

3. Reduced use of physical money

Another trend that will indicate higher use of finance technological services is decline in the use of physical money.

In 2016, only 1% of the transactions made in Sweden were using cash – a prime reason of which is that many businesses denied accepting cash payments. Likewise, the United Kingdom recorded the highest volume of cashless payments, i.e, of €10.67 Bn in 2017. And now, in the year 2020, this value will accelerate with the usage of more convenient solutions like contactless payments via NFC.

4. Continual development of Open Banking

One of the top banking and fintech trends for 2020 and beyond has to be Open banking. It leverages APIs that allow third-party developers to develop apps and services around the financial institution, in order to help users enjoy the online banking service via multiple platforms.

According to a Deloitte study, around 22% of banks have already deployed their own API platforms, while 39% are working on it. And many more are anticipated to enter this sector.

5. Implementation of Voice-Search

The fact that by 2020, almost 50% of all searches will be voice-based on the Internet, is enough to give you a hint of the future of fintech and the role it is playing in transforming the banking and finance sector. Voice-based search in banking software will assist customers in easily accessing banking services, provide ways of encryption while supporting communication with NLP-powered voice assistants.

More and more industries and banking institutions are adopting voice search- one of the latest technologies used in fintech, and why wouldn’t they when it can save up to $3 billion.

6. Decentralized Finance

Decentralized Finance (DeFi) is also one of the emerging trends in the finance industry.

In 2020, companies will rely upon different set of technologies such as distributed ledger technology (record-keeping decentralization), Internet of Things (IoT), Big data, online P2P systems (risk-taking and decision-making decentralization), and Edge computing to offer monetary interactions in a more decentralized manner.

This fintech trend has already been transforming the payment and settlements. And, in the coming years, it will also change the way capital markets, lending, and trade finance operates while ensuring advantages like enhanced speed, lower cost, and higher transparency.

7. Upsurge in mobile apps usage

Not as surprising as others, mobile apps are also gaining popularity in the fintech industry and have proved potent for becoming a trend. With the incessantly growing popularity of mobile apps, many fintech companies have started to tie up with the best banking & finance app development company in order to create impeccable digital solutions. There are all kinds of innovations waiting around the corner which we will see throughout this year.

8. Next-gen digital-only banks

A rapid increase has been witnessed in partnerships among Fintech companies and banking institutions, promoting the emergence of new financial intermediaries. Now, Digital-only banks are gaining unprecedented popularity, something that was not anticipated in this decade at least.

With an additional time economy option, these Digital-only banks offer an even more diverse array of services to their customers. No wonder, Digital-only banking is going to be one of the top fintech trends for the year, because of its connection with disrupting technology like Blockchain and cryptocurrency.

9. Improvement in Conversational banking

According to a study by Accenture around CUI (conversational user interfaces), it has been found that –

64% of people prefer interacting via messages or emails over calling,
64% users are more likely to buy or hire a service if they have chatted with the brand earlier too.

Because of this, banks and fintech organizations will emphasize more on conversational banking. They will come up with AI-based chatbots and other software that interacts with users on different messaging platforms like Facebook messenger and WhatsApp.

10. Higher downloads of Digital wallets

Digital Wallets are effectively on a way to eradicate fiat money from the wallets. In fact, in a report by Grand View Research, it was revealed that the digital wallet market size was valued to be USD 16.65 Bn in 2013 and is predicted to reach USD 7,581.91 Bn by 2024.

Alone in 2018, the number of digital-wallet users was 440 Mn and has surely increased in 2019 and will continue to do so in 2020. To support this statement, look at the graph below depicting the rise in wallet users.

11. Application of AI and ML-powered chatbots and automated customer services

A generally accepted statement – AI is our past, present, and future clearly shows how humongous this technology is going to be, changing the face of every industry, including Finance and banking.

As per AI technology trends, the market size of AI in the Fintech market is predicted to increase from $959.3 Mn in 2016 to $7305.6 Mn by 2022, at a CAGR of 40.4%.

The technology, this year, is going to provide better services to everyone in the form of –

Chatbots

These are increasingly becoming a choice of financial institutions for customer support services. You ask why? Well, these chatbots in fintech domain are available to the customer 24X7 without incurring additional monthly expenses. They leverage the advancements of ML algorithms and NLP (natural language processing) to serve customers in all possible ways.

Another thing is that chatbots are incredible for enhancing customer engagement. Some of the chatbots used by popular banks worldwide are Ceba (Commonwealth Bank Australia), Erica (Bank of America), and Eva (HDFC Bank).

Customer Intelligence

AI-based customer intelligence is something financial bodies are gaining more and more interest in. It is because customer intelligence helps these institutions to have a deeper understanding of users through their banking relationships and transactions by analyzing data gathered via technology. Some organizations have already started implementing it in their analysis process while many will follow suit in 2020, making it a notable Fintech trend for 2020.

Regulators using AI to predict potential issues

In the year 2020, we may encounter changes in the way regulators perform certain actions. Since AI is prominent as of now, they are bound to turn to AI’s algorithm, data gathering, and analytics tools to compare scenarios and predict probable issues and risks.

12. Introduction of Blockchain in banking and fintech solutions

This year, the role of Blockchain in the fintech sector will reach to the next level. The technology will bring disruptive changes to the fintech industry, making the market valued $6,700.63 Mn by the year 2023.

Many terminologies like the ones described below will go mainstream this year:-

Smart contracts

Without a doubt, a boon for the finance industry, Smart contracts (a decentralized financial technology) are quickly gaining popularity. They are an evolution of pen and paper contracts – more effective, more secure, and of course, immutable.

Wonder how they work?

Let’s take an example-

In smart contracts, parties sign smart contact by using cryptographic keys (digital signature as you will). Now, instead of using pen and paper, the contracts are encoded in computer language. And these codes are virtually tamper-proof, hence immutable contracts.

Crypto-To-Cash Conversions

Cryptocurrencies are becoming more prominent every day and institutional investors are expected to show their interest in cryptocurrency adoption. And this all is a result of new initiatives that have emerged to increase their real-world implications. New advancements may surface in 2020 targeting crypto-to-cash difficulty and may give us what we are looking for.

In fact, many digital-only banks or the banks collaborating with Fintech are already actively considering the possibility of cryptocurrency implementation in order to perform money operations.

13. Incorporation of Big Data in fintech processes

The impact of big data technology on financial services is yet another thing that will be taken into consideration this year.

Big Data is one of the effective tools that fintech market players employ to circumvent the incumbents and revolutionize the industry. On a broader scale, the technology is helping fintech companies grow in numerous ways, including:-

Customer segmentation

With core focus on users’ convenience, fintech startups divide their target user base on the basis of different factors such as age, gender, location, online behavioral patterns, and economic health to determine their spending habit and build highly-customized and personalized offers and financial products.

Risk management

Predictive analytics is a robust tool that offers risk management and enables companies to avoid poor debt expense or make better decisions related to crediting. Fintech startups mine data to create risk profiles of consumers applying for financing to detect bad payers or poor investments.

Fraud detection

With the help of big data engines, fintech companies will be able to gain a better understanding of the consumers’ buying habits and online patterns which can further help with detecting and forbidding suspicious behavior more accurately and quickly.

14. Advent of Co-browsing

The screen-sharing is generally the function where one party gives access to another party for sharing the device’s screen. With the help of co-browsing, users will be able to prevent others from gaining complete access to the device. Instead, it lets users share a particular web page with another party for mutual access. Something that is a boon for the finance and banking sector, as it is very useful in banking software.

With co-browsing intuition, representatives can easily assist customers with issues pertaining to the completion of bank formalities and documentation, to name a few. This is what makes it one of the banking tech trends for 2020.

15. Disruption of Payroll process

Around 59% of consumers struggle from paycheck to paycheck in the USA alone. This situation has created serious money concerns for many individuals who rely on payday loans or predatory lenders asking upto 400% rates for a two-week credit; making one of the financial technology trends of 2020 and beyond.

With the help of fintech companies, other organizations are improving the traditional ways of payroll. Companies such as Gusto, which has been valued at $3.8 Bn, have introduced a flexible Pay feature that allows employees to pick a date to receive their payroll. Another example at hand is the Earnin app allowing users to get access to their earnings before their scheduled payday.

16. Growth of Asian market

The Asian market is rapidly becoming the biggest adopter of Fintech. As new Fintech companies start to emerge, we can expect great advances in the Asian market.

On analyzing the events of 2019, it was noted that China has emerged to be the global leader in the Fintech industry. With the world’s biggest population, the country has 800 Mn internet users – a combined percentage of countries like Mexico, Japan, Russia, and the US.

17. Enhanced ‘A’ rated life insurance carriers

Another financial service technology for 2020 related to insurance is the ‘A’ rated life insurance carriers. Now, the institutions will employ technology in a way as to eliminate the medical exam while simplifying the writing and underwriting of a new life insurance policy.

Some of the fintech startups are implementing up to $1 million of term coverage without any medical exam and only refer to the data collected on customers regarding the prescription history based on their medical questionnaire for passing approval.

18. Public cloud to be the new infrastructure model

Even now, many financial institutions seek help from cloud-computing for an array of work and processes. They use cloud-based SaaS apps for things that may be deemed non-core like HR, CRM, and accounting. The core service infrastructures in areas including consumer payments, credit scoring, and statements are going to become utilities by 2020.

19. Cybersecurity as a pillar of fintech domain

Since everything is online now, there is a rapidly increasing threat of cybercrimes, something which all financial institutions, among others, want to avoid at any cost. In this case, there have been many advancements in this segment developing robust security systems to creating next-gen tools for data protection.

Cyber risk analytics has also merged to be an interesting implementation of AI in Fintech to detect probable threats. With what we have witnessed so far in 2019, it is without a doubt that improving cybersecurity is going to be one of the top Fintech trends in 2020.

20. Rise of Financial regulations and Regtech companies

With consumers having concerns over data sharing with unknown third-party firms, the rise of RegTech firms and financial regulations will also be one of the fintech trends for 2020.

Currently, around 15% of the workforce of the entire financial sector is engaged in tasks around ‘compliances’. But, in the coming years, more regTech solutions will come into the limelight; offering finest services like compliance verifications, transaction monitoring, risk management, ‘Know-Your-Customer’ (KYC) or ‘Anti-Money Laundering’ (AML) practices, and more. And eventually, make the market size grow from $10.6 Bn in 2017 to $53 Bn by the end of 2020.

21. Partnership and collaborations will be on the rise

Partnerships and mergers among fintech companies are going to be one of the top fintech trends for 2020, according to Kathleen Craig, founder, and CEO of HT Mobile Apps (a fintech company). Startups and small organizations are coming to the realization that partnerships are more profitable.

More so, till now direct-to-customer fintech companies have been stuck on a particular piece of the market, but with these mergers, we can see a whole new spectrum of services they together may offer.

22. Sharing economy will become integral

What started with cars, taxis, hotel rooms, etc.will now expand its horizons to include financial services. The sharing economy is expected to become a huge Fintech trend for 2020.

Here, the sharing economy pertains to decentralized asset ownership and the use of IT to obtain suitable matches between providers and users of capital, instead of turning to a bank as an intermediary element.

23. Establishment of On-demand insurance economy

The on-demand model has become one of the most in-trend concepts of this decade and will continue to do so in the coming one. In fact, on-demand mobile app economy statistics are legit proof of its popularity.

Just like you can get a taxi on-demand via apps like Careem and Uber, you can also avail insurance in a matter of minutes. Financial institutions have started to offer insurance facilities via mobile apps. Customers can easily apply insurance for real estate, car, and other belongings, simplifying and making the whole process more efficient.

While these are the trends that are forecasted to change the landscape of the fintech industry between 2020-2025, many more are expected to join the league. In such a scenario, it is advisable to visit this blog again in the future and get familiar with more disrupting fintech trends for 2020 and beyond.

Continue reading “Top 23 FinTech Trends to Watch Out in 2020 -2021”

How to Build An Appealing Mobile App Business Plan

Posted on 12/04/202129/05/2021 by Anteelo Master

Benjamin Franklin was an exceptional man with even exceptional wit and wisdom. Though the statement is subjective, it is apt in every situation involving planning.

A rather important part of the whole process of starting a company is devising an astute and accurate mobile app business plan.

A goal without a plan is just a wish. If you do not want your goals to become far-fetched wishes then you have to invest your time and efforts in creating a descriptive business plan for your app.

Now, I understand this is not something that you might be inherently proficient in since you are an entrepreneur and this is not necessarily your niche of expertise. So, if you are unsure of what you are supposed to incorporate in your mobile app business plan or even how to start one, refer to this detailed article to help yourself.

Nevertheless, before we start our discussion, I feel we first need to sit down and ponder on the “why” of creating a business plan for your mobile application.

Why make a mobile app business plan?

Magnetizing investments

The most obvious reason why mobile app startups make a business plan for developing an app, as you might have surmised as well, is to bring in more and more investments. This is to attract investors and even start-up co-founders – the choice is yours to make, and sometimes you need to have the support of both.

An efficacious business plan will help your vision be represented in a crystal-clear way while displaying the scope of your mobile app concept and idea as well.

Reducing the risks

Un-planned actions pertain to risks, and risks in business are synonymous to cost-inefficiency and loss.

When you devise a business plan, you actually map out the whole journey of your business, something that can provide you great insights into the many unanticipated and probable risks.

Helps you keep everything in perspective

When making big decisions, it is common to forget and leave out certain important aspects that can make or break the foundation of your business at a much later stage. However, when you have a blueprint including a set of points acting as a reminder of those crucial aspects, it becomes easy for you to remember them. Business Plan is that blueprint.

Now, it’s time to move on to our main discussion answering questions such as “How to build Business Plan for a Mobile App Startup” or “How to Write Business Plan for Mobile App Idea?”

Steps to create a business plan for your mobile app

1. Executive Summary

Essentially a short overview of your detailed mobile app business plan, this stage is something you must pay special attention to, since, this is going to be the first thing the potential investors will encounter.

Things that make this section ideal are – convey more while writing less, refrain from mentioning the working of the product, etc. Instead, focus more on market scenario, targeted users, and this-

Focus on problems addressed

‘Problems’ are something that always prevails. Meaning, there is always room for improvement and innovation. What you are supposed to do here is analyze the problems users are facing with the existing solutions and find out –

the needs and demands of the users at the moment
problems users are facing with the products similar to yours
why these solutions fail to satisfy – what are they lacking that you can provide in a better and different way, and so on.

State your proposed solution

Try not to divert from the path of the problem while explaining its solution, i.e., do not go into the functioning and features of your app, rather stay focused on the problem and the ways in which your app addresses them.

Unique Value Proposition

This is where you can boast of the things that differentiate you from other organizations and businesses, something about your app that is unique in itself. Not just better but definitely different. For example, the USP for Domino’s Pizza is “You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.”

End objective of your app

After everything’s said and done, it all comes down to this – The goals you plan to achieve with your app.

You MUST state the vision of your app’s future, i.e., how many downloads you are initially expecting on your application, how much profit you are expecting, and much more. It is best to visualize your short-term plans and then improve your answer through metrics.

2. Introduce your company

The next step while making a detailed and convincing business plan is to prepare your company’s information. Since the future is unpredictable, the things you have mentioned in the above section may not be as appealing to the investors as you may conjecture.

Firms like Y Combinator, TechStars, to name a few, are known to select startups for funding based on the team and the founders. So, you see how crucial this section just became for you. Moreover, it would add as a plus point if you could provide information about the MVP or a prototype you have developed.

The things you should cover here are –

Provide an overview

There are some questions that you need to address in this section to help investors understand your organization and develop trust in it.

Type of entity – Are you an LLC or privately owned organization?
Location – Where is it housed?
Duration – When was the organization established?
What is the team size of your company?
Do you operate off-shore as well or not?
What are the problems your company is currently going through?
What is the ultimate goal of the company?
What is your vision?

Take it from the top

Like a novel, you must tell the story of your organization while briefly touching on all the preliminary motivations, ideas, problems, etc. that you encountered at the time of its inception.

List everything about the history of your company that is worth knowing, since it could be a lot damaging if any crucial information is withheld from the investors and is revealed later. It can include the locations you have operated in, early hires, major pivots, product launches, and such.

Management team

Remember each and every person in your company is an important cog in your organization’s machinery. This is why you are required to mention the names of all the members of management with all the relevant information related to them, i.e., qualification, professional experience, expertise, KRAs while mentioning the organizational hierarchy.

Advisory panel

Almost every mobile app development company is backed by an advisory team. The panel consists of industry experts with years of experience under the belt. More often than not, they are the makers of some successful apps. Creating a list of such advisors can immensely improve your brand image and credibility, boosting the chances of getting funds.

3. All about the Industry

Essentially, your end product is going to target a particular industry. Hence, it is obvious for you as an entrepreneur to know every grain of major information, from market history to current trends, related to your targeted industry.

Market size

The most basic thing that you must know and also showcase in this section of your business plan is the size of the market. This includes – total available market (market demand for the app), serviceable available market (number of users you can target say in 3 to 5 years), and serviceable obtainable market (the segment of your initial users in 6 to 12 months).

If you are wondering how to do so then, you can always refer to the credible data provided by some trusted third-party platforms, namely, Sensor Tower, App Annie, and Statista.

Keep updated with market projections

You need to understand the market’s past and present to gain insight into future predictions. The best thing to do here is to compare and analyze the market size of the past 5 years, mention the number of new entrants in the industry, the number of total fundings, and so on.

Competitors analysis

Competitive analysis is an indispensable element of any business on this planet. Regardless of the organization type, industry, size, etc. – all religiously perform this step.

Various models around this have been devised to gain the attention of angel investors. Out of the many, the one we recommend is the 2 x 2 matrix model, in which variables portray these four aspects: challengers, leaders, niche players, and visionaries. In order to highlight the execution and vision of the app as it progresses, these four elements are displayed via an x-y axis scale.

Self-assessment through SWOT

SWOT analysis, representing four components – Strengths, Weakness, Opportunities, and Threats is used for self-assessment by all organizations. It enables you to give a structured description of your company’s situation in an efficient way in your business plan for app development.

4. Marketing strategy

Acting as a bridge between your app and the end-users, a solid mobile app marketing strategy wields the most power. Your role is to devise such a marketing strategy that acts as a ‘deal-sealer’ between your firm and the investors. This will show the investors that you have the medium to make your app reach the users’ smartphones from an app store.

These are some points that you can include in your marketing strategy-

Describe the user persona first

Creating user personas is very beneficial. This is something you would be able to identify while you are doing your research on the market. In case there is more than one user personas, you must mention them in your app development business plan. The more in-depth it is, the more promising your business plan seems to the angel investors.

The said information is to be included in the user personas – Age, Gender, Occupation, Location, Income group, and Marital status. Other information that is classified as psychographic data includes attitudes towards money (price-sensitivity or value shoppers), the context of app usage, personal/professional aims, hobbies, preferred sites and apps, tech-savviness, and so on.

Customer acquisition strategy

Once you have identified the user personas of your app, you can determine your customer acquisition strategy. One thing you have to be absolutely sure about is your CAC (customer acquisition cost). You will be able to estimate the right cost once you have established which channels and campaigns you will employ in your marketing strategy highlighting your app’s USP (unique selling proposition).

Here are some channels that you can try to achieve great results –

Incentivized user downloads
Search engine marketing
Organic installs
Social media (Facebook/Twitter/Instagram) ads
Partnerships
PR
App store optimization
Content marketing
Push and in-app notifications
Retargeting campaigns
Mobile site redirection
Mobile app wall ads
Email marketing
Event marketing
Product driven growth

Change in product driven growth is one of the most common elements of pivoting a startup. If your business model needs a large mainstream user base, then it is of utmost prominence for you to build a referral program in your mobile app to leverage network effects. A well-known and effective example is Uber. For instance, Uber offers a coupon on the users’ next ride as a reward for referring to others and the referred person also enjoys coupons on the first ride.

Make a landing page

A landing page can really help you in numerous ways. One of which is that it can help you expand your horizons in terms of target users. It keeps the readers informed and updated about innovations and further updates of your app. One thing to keep in mind whilst doing this is to make sure it contains the name of your app, its description, promotional videos, etc.

{Also read: How to Create Success Story with your Mobile App Landing Page}

Define your key metrics

There are several metrics on the basis of which you can measure your business growth and popularity of your mobile app. This is something that you must include in the web or mobile app business plan. You have to be careful while picking the right metrics suitable for your business model. An example – if your app is a social media application, then your ideal key metrics should be the daily active users instead of the number of downloads.

5. Operational strategy

Stating the strategy regarding your daily operation imparts an impression of awareness and readiness on your part to the investors, something which always works in the favor. This also includes your strategy for customer relations.

You must describe and map out how you are going to handle customer services and maintain quality assurance. It also includes how you are going to perform the app development process and manage it. Other things to cover in this section are-

Users Process

You can mention information such as how your users are going to behave from the start to the end, i.e., when they first hear of your app and start using it.

Personnel plan

This outlines all the data related to the employees. It concerns how and when you will hire the employees, how salaries will be expensed, how will you set the hierarchy in the organization and so much more.

6. Financial plan

It is the stage where you could literally say “Let’s talk numbers”. What the investors would want to see in this section are the answers to the questions – how will you make money? What will be the cost to run the business? And how much funds do you need?

Devise an app monetization strategy

Just like for marketing, you need to have an efficacious mobile app monetization strategy, something that we have also covered in detail in our article named “How to choose the right pricing strategy for your mobile app project”.

Startup costs

According to CB insights, 19% of the startups fail because they get out-competed. In the graph below, you would find that 29% of the startups get shut down as they run out of cash.

You can avoid this fate by analyzing the costs you may need. Similarly, it is crucial for you to mention to the investors all the details related to the costs and expenses you would be needing and for what.

Since the devil is in the details, here is what you should include – one time costs, recurring costs (rent, inventory, etc.), fixed costs (rent, utilities, etc.) variable costs (i.e, the salary of employees) and a lot more.

Funding needed

It is here at this stage that you are going to ask for the fundings and reveal all the information related to it. Address these questions in this section –

How much money do you require?
What percentage of equity are you proposing to give in return?
Is this going to be a convertible note or a preferred stock?
For what duration this money will suffice before you need to propose for another funding round?

Regardless of what category your mobile application belongs to, the business plan for each one is essentially similar, for the most part. A business plan is static in contrast to a business model, which is dynamic. This is because it is a document created only once and is not rewritten after the purpose is fulfilled.

Mistakes of Unsuccessful Developers

Posted on 12/04/202124/05/2021 by Anteelo Master

What are the common mistakes of unsuccessful developers

5 years ago when I started my career as a mobile developer, I had one thing in my mind. I wanted to be good at my job. I wanted to learn the art of programming and I wanted to explore new avenues. In the last 5 years, I have worked on a lot of interesting projects that have helped me become good at what I do.

On this journey, I have seen some of my colleagues who started with me but have now changed their career track. I talked to a few of them to understand why they changed their career path. Our conversations revolved around things that didn’t work out and things that did. I understood from our conversations that they had a fixed mindset rather than a growth mindset.

Stanford psychologist Carol Dweck, in her book titled Mindset: The New Psychology of Success has talked about these two mindsets in detail. In a fixed mindset, the person assumes that their intelligence and creative ability are static givens. So, if they fail at some task, they assume it’s because they are not made for it. On the other hand, a growth mindset thrives on challenges and looks at failure as another chance for growth and developing new skills.

You’ve probably read articles that talk about the mindset of successful people. In my opinion, such articles paint a dreamy picture of success. They make it look like– “do these steps to be a successful developer.” However, success is an elusive subject and one can’t achieve it only by following what others did.

Therefore, I decided to take a different approach and write about what kind of mindset makes you unsuccessful. So here are some common traits or thought-trains of unsuccessful developers. Be aware of them and try to avoid them–

They want to learn a new language overnight

It’s true that a developer should be a quick learner. One should be fast in picking up new languages, frameworks in order to implement them in projects.

But learning quickly doesn’t mean learning overnight. One can’t learn everything in a day.

For example – If you want to learn Java/Android, you have to spend time on it. You can’t learn all the concepts in a day.

Generally, people with this mindset don’t spend much time on a single concept and after spending a few days on it, they move to another one. And repeat the same behavior elsewhere. With this approach, you will definitely learn something about everything and you will be able to write a basic level program but you will never be able to solve complex problems.

So go an inch deep, rather than going a mile wide. Learn one thing at a time, but learn it well.

They wait to learn until they have a job/project

It’s a common misconception that one can only learn when they actually start working on a project. But that’s not true. You don’t need a job or a project to learn a new skill.

If you really need to learn something, start today. Explore ideas and opportunities where you can implement your learning. Make things functional, even if they don’t turn out to be as great as you imagined them to be. You will gain confidence and learn a lot more about your shortcomings simply by doing.

They keep repeating the same mistakes

George Bernard Shaw said, “A life spent making mistakes is not only more honorable but also more useful than a life spent doing nothing”. And I couldn’t agree more.

But there’s no merit in repeating the same mistake again and again.

Developers with a fixed mindset keep trying the same thing with a similar approach. They feel that somehow, magically, things will fall into place. However, they don’t understand that repeating the same mistakes doesn’t result in successful outcomes.

If you’re tired of not getting outcomes, sleep over it. Sometimes you have to quit something to start in a better way, with a fresh mindset. Don’t stick to one approach. If things don’t work as they did earlier be flexible and change your ways of doing things.

They say yes to everything

A 2017 article in the New York Times talked about why you should learn to say NO more often. The article hits the right spot because it tells why being assertive is important in life. If you can’t do some work because you’re already swamped with earlier deadlines, learn to say No. It’s okay if someone is hurt because you said no. What’s more important is that you come out of the ‘yes’ culture and understand that it’s difficult to do everything that everyone wants. Be realistic and hold yourself accountable for whatever you commit.

Saying YES to everything just because you feel that saying NO will make you appear bad is a slippery slope. When you say YES, the other person believes you to get the work done. For you, it might just be one word, but for the other person, it’s a commitment. When you fail to deliver, the trust vanishes, and blame-game takes its place. The other person might feel cheated as they trusted you to get work done.

This is the mindset of unsuccessful developers. They think that by saying yes to everything they will please everyone in the team. On the other hand, they fail to understand that saying yes has to be followed up with great commitment and dedication.

They ignore documentation

Documentation plays an important role in developer life. It is common to talk that if you are working on a complex project, you should document everything. It will not only increase your understanding of the code but will also help you add more features in the future. Your documentation should be simple that takes less time and effort but explains everything beautifully.

Unfortunately, some developers feel that it’s a waste of time and don’t pay attention to it. As a result, when the code base increases in volume, they face difficulty in managing it.

The Advantages of Using the Aerospike Database for Business

Posted on 10/04/202129/05/2021 by Anteelo Master

In-memory and NoSQL is a database combination that is being used by a number of businesses, across industries by companies relying on a plethora of architecture patterns.

The combination has also grown to become a favorite of applications dealing in real-time events and unstructured pool of data, like in the case of Machine Learning based applications.

A database that has emerged as an ideal name in the combination category is Aerospike database.

The enterprise grade database solves a series of challenges: The inconsistency of traditional NoSQL, Relational systems not having enough performance, and Mainframe being too costly and difficult to reach the internet scale.

In order to know how these advantages would translate into business benefits, it’s first imperative to understand what In-memory NoSQL means.

What is an in-memory NoSQL database?

Let us divide the concept into two parts: In-memory and NoSQL database for a better understanding.

What is NoSQL?

There are two database types: SQL and NoSQL. SQL databases are table based and work with a predefined schema. Meaning, developers have to feed in data in the form of a table (rows and columns) in the database. Additionally, a predefined schema (layout) has to be maintained.

The structure comes in extremely handy when the entities and the kind of data that they work with is static. Example: in case of Uber and Instagram, the information related to users and businesses are devised in a static format, thus relying on SQL.

While practical in a variety of conditions, they come with limitations, mainly around the need to follow set guidelines and layouts in terms of data input.

NoSQL was introduced to solve these issues.

They are anything but table based: key-value pairs, document based, or graph databases. They work around unstructured data. Meaning, nothing has to be predefined by the developers as queries for the database. Any form of data – image based, paragraphs, etc can be used.

It is devised for multiple operational needs – real-time apps which interface with the customers or extend support to APIs in microservice pattern, and is heavily used in big data analytics. NoSQL enables high-performance, agile information processing at massive scale: a key feature for new class of operational databases. Apart from Aerospike, HBase and Caasandra are two of the best NoSQL databases.

What is in-memory?

There are two types of databases: One that relies on disks and SSDs for saving data and another that uses memory or RAM to save the data. In-memory databases are the latter. These databases are used in cases where the data has to be fetched in real-time (a feature that their counterpart doesn’t offer).

But since the data is stored on memory, there’s always a chance that the data might get lost when the server fails or faces a downtime. To handle such situations, the majority of in-memory databases persist data on disks by saving operations in a log or through screenshots.

Now that we have looked into what in-memory NoSQL databases stand for, let us get our attention to Aerospike.

Aerospike Database Explained

It is a scalable, distributed database. The Aerospike NoSQL database architecture is devised to fulfill three primary objectives:

Creation of a scalable, flexible platform for the development of web-scale applications.
Offer the reliability and robustness (as in ACID), which is expected from the traditional databases.
Offer operational efficiency with minimum manual need.

Aerospike Architecture

There are a number of elements and features which separates Aerospike database structure from other NoSQL databases. But, one key differentiator that makes it the first choice of world’s top companies is Aerospike’s hybrid memory architecture (HMA).

The index in case of HMA is saved in-memory while the data is stored in a persistent SSD and read from the disk. This, in turn, saves the space occupied in RAM, while keeping the data securely stored in the SSD.

The HMA in backend database in Aerospike architecture offers sub-millisecond latency and high performance with very less hardware spend. This results in lowering the total cost of ownership, enabling massive scaleup at low cost than pure RAM. This helps in the creation of rich and compelling UX which are key to determining success in the digital age.

Benefits of Aerospike Database for Business

Replaces Cache

One of the key aerospike database advantage lies in high throughput and low latency makes it an ideal cache replacement platform. Cache is best suited when you work with static data. But, if the data is constantly changing, you will either have to deal with differences in database and cache or overwhelm database with writes.

Compared to Redis and Memcache, Aerospike data model comes with a built-in clustering which uses high performance SSDs. It also comes with the functionality of automatic cluster and transparent resharding, done through the mode of Aerospike Management Console (AMC).

User Profile Store

When developing a marketing or advertisement app, you will have to store the users’ profiles. These profiles will come with information on recent user behaviours, partner cookies, segments loaded from analytics system, and a plethora of other data. The data in this category is usually between 1 to 10 KB. But, additionally, you will also require other frontend data such as – campaign budget, cookie matching, and status.

Optimized for Flash, user profile storage becomes one of the primal Aerospike use cases. It has helped form the user store for a number of popular advertising agencies such as Nielsen, AppNexus, Adform, and The Trade Desk. It is also much cheaper to operate Aerospike with large-terabyte scale compared to other databases.

Recommendation Engine

For a recommendation engine to work right, you would need to use innovative mathematical formulas along with domain based knowledge for increasing the online engagement. If you are planning to develop one from scratch, you would require a fast data layer – one that supports various requests for every recommendation. It will also have to be flexible for you’d either need greater throughput or greater data as the system would evolve.

Aerospike in-memory database, with its following features makes up for an excellent database:

Large lists for recording behaviour efficiently
An optimized Flash support for handling datasets to petabytes from terabytes
Aggregations and queries for real-time reporting
Strong language support for Go and Python.

Fraud Detection

Detecting fraud is every business’s goal, especially when it is their users money or private information is at stake.

Ideally, an application gets 750 milliseconds to decide whether or not an event or transaction is fraudulent. Within this time span, a user profile and the transaction made has to be validated according to the rules set by data scientists. A single request more often than not leads to several database lookups. In such a situation, latency is the key.

When working on advanced algorithms that fraud detection requires, the tech stack is generally made of advanced libraries: ones that cannot easily push compute in databases which use SQL. Aerospike, with its low latency and NoSQL become an ideal database for such use cases.

Messaging and Chat

Messaging has become ubiquitous to mobile app usage. The definition of an ideal chat platform development is one that is available 24*7*365, have zero downtime, carry the functionality to share multiple data types, provide the option to save the chat history, all the while keeping it secure.

The fact that you can feed in different data types in Aerospike makes it fit for the job. But, it also comes with other benefits, such as:

Predictable performance against large transaction volumes
Industry-topping uptime and availability
Scalability with lower latency for handling increasing loads
Significantly low TCO
The Aerospike backup and restore function for cluster data

Internet of Things

In the IoT environment, the IT system of an organization must collect and respond to over millions of inter-dependent processing events every single day coming in from thousands of devices, sensors, and apps.

The input types might include temperature, location, health, fingerprint, vibration, pH, flow, or even facial recognition. These inputs are even interconnected for providing enhanced monitoring, controlling, and feedback purposes.

The system latency, which collects this data should be extremely low (only a few milliseconds) for making the data available to the IoT app.

For the IoT trends 2020 to actually come true, it will be of prime importance that low latency is maintained and there is little to zero downtime, even if it is in the name of maintenance. Aerospike for big data analytics comes with the feature set to meet the low latency, high uptime and performance need of IoT.