UI/UX Design Archives - Page 4 of 6

Top Silicon Valley Agency’s UI/UX Design Deliverables

Posted on 29/09/202011/06/2021 by Tushar

INTRODUCTION

“If you work in Silicon Valley, you come from the future”

Firstly, what are UI UX design deliverables, and Why are they critical to your success?

It is a document that usually communicates ideas, various research outputs, and sets a direction for other designers and developers. Now, for design professionals, these deliverables are a tangible manifestation of the evolving design direction & communicate how that direction can be achieved. Each deliverable is structured in a way that helps provide solutions for the next phase. But not everyone understands this term often when discussing or presenting ideas during various phases of a design process. Thus, UI UX design deliverables are very much useful to break down complicated ideas or functionalities and thus making them easier to understand for everyone in the room.

What are the types of design deliverables?

In the initial stages of design, the focus should not be on high-quality UI, rather effectively communicating the initial ideas for the design solution. At every stage of the design process, the type of deliverables varies to an extent. With a view of adopting the best way for information transfer, there are three types of deliverables.

Creation deliverables – Used to provide low-fidelity ideas during the early stages of the design process.
Communication deliverables – Adopted to communicate everything that we learn from each design session to keep the team aligned.
Validation deliverables – UX deliverables that were used for research & findings to validate any reason.

Lollypop Design Agency in Silicon Valley is often asked by potential clients and design evangelists about various design deliverables that we and other design giants offer to meet business goals, keeping in mind the user needs and expectations.

No matter what industry we work for, from small startups to established companies, the deliverables for any project following the design process are more or less the same and vary according to the available resources, requirements, timelines, and budget.

Here are some of the major design deliverables that various Silicon Valley design agencies practice for their different projects as a part of their design methodologies.

1. Discovery & Research

Stakeholder interviews takeaways
User research document

2. UX Design stage

UX Audit
Information Architecture
User flows
Wireframes

3. UX Design stage

Visual designs
Animations
Design systems
Visual design specifications

Let us now understand these items one by one and their significance in the whole process.

Stakeholder Interviews takeaways

It is always a priority to understand brand perspectives, varying user behavior to compliment the importance of competitive brand stake in the marketplace & identify differentials. Also, stakeholder interviews play a pivotal role to help guide the flow of the entire project considering the business goals, technical constraints, usability problems, and what customers expect out of a final product or service.

User research document

User research is the most important part of the design process that encourages us to precisely discover how our target customers feel while collaborating with the product that is designed to meet their objectives. User research is done to gain the sharpest possible insights into the needs and pain points of the users while stakeholder interviews give us insights into the business goal of a product.

UX Audit

UX audit uses methods to expand an existing situation and offer heuristics-based recommendations for improvements or user-centric enhancements. Ultimately, a user experience audit helps us understand how to boost conversions by making it easier for users to achieve their goals on your site or software along with pointing out critical, mid-level, and major issues and how to prioritize issue resolution in any product. UX audit is a method to make sure the brand communicates consistently across all customer experience touchpoints.

Many of our Clients find this to be an invaluable investment with strong ROI in future development as this audit process helps to vet and validate the product roadmap, ensuring a highly successful product launch without costly redesign or redevelopment.

Information Architecture

Information architecture and wireframes are all about organizing the content and flow of a website or an application so that users can complete their tasks and achieve their goals quickly. The focus is on creating usable content structures out of complex sets of information.

User flows

User flow can be considered as a series of user actions or simply the various states that the user needs to go through to achieve any expected goal. The main goal of any user flow is to provide designers & developers a detailed description of all the possible flows, including edge cases, errors, and various states. User flows also help businesses have a high-level view of the product and make sure their features, technical jargon, and workflows don’t confuse the user.

Wireframes

Wireframes generally give the first impression on how a website or app might look by incorporating the Information Architecture and arranging elements to best accomplish a particular purpose. Since it is the first phase of the version there is a scope of changing plans and ideas. These high-fidelity designs can be used for usability testing, and serve as an excellent reference for developers to get a good idea of the final product. Wireframes help connect the site’s information architecture to its visual design by showing paths between pages. It also helps prioritize content through the determination of how much space to allocate to a given item and where that item is located.

Visual designs

The visual design may be considered as the “final coat of paint” on the product but it’s not just that: visual design can greatly affect the UX of a product, and therefore must be approached very carefully. Hopefully, a lot of interaction design and usability heuristics were worked out during prior steps of the UX design process so that the designers can focus on the visuals. It’s one last opportunity to take the product to the next level. Visual design is the last step before handoff to developers and the phase where a style guide and final specs are crafted. It’s not just about “making things pretty,” but also an opportunity to strategically define & implement the brand’s identity into color schemes, usable layouts, creating contrast, and visual hierarchy.

Animations

Animations are used purposefully to enhance the overall user experience and guide users along the way. They are used for various purposes like feedback, continuity, directing attention, etc. These animations in the form of GIFs, videos, or Lottie files are used by developers to implement into the final product. When animation is used subtly, it can help users build mental models about how the system works and how they can interact with it. UI animations are subtle, unobtrusive, and brief micro-interactions, they can improve the user experience and can communicate feedback and state changes, prevent disorientation, and strengthen signifiers.

Also, animations offer a level of sophistication to an experience and help diversify the product experience in the marketplace.

Design system

A design system can be considered as a set of design-specification documents that are intended to be one single source of truth that groups all the digital elements for any brand/product. Style guides, rules for typography, colors, responsive behavior, photos, and visual designs as a comprehensive design system are usually the ultimate handoff to the clients and the developers. Some style guides and specifications are put together manually, and others are generated automatically. This design system can be thought of more like “bibles of style” on the shelf that everyone on the team can refer to.

Design Systems will also influence and compliment brand identity within digital marketing efforts by extension which is a value add to clients & marketing/product teams!

Visual design specification

The final step in the design workflow is to create specifications for development teams. Margins, padding, assets, element measurements, color codes are various small details that need to be considered while building any product. These minor details if missed can impact the overall user experience of the product.

How hard will it be to add some new deliverables soon?

Design deliverables as mentioned, communicate how a direction can be achieved to lay that final product. Changes in these deliverables are expected over time according to the shifting user behavior and variance in business needs. Now, adding new deliverables is pretty easy but ensuring its consistency, accuracy, and quality is the most difficult part. Most importantly above and overall, is validating and carefully considering whether that deliverable is truly adding value to the entire project or the workflow to be specific.

Conclusion

UI UX design deliverables again vary according to the needs of the client and project priorities.

The deliverables and the way they are handed off, the methods per se are more than enough as a whole. Some parts of the documentation can be done parallel to the process or some are done before or after the process. Now the tools used for these deliverables can vary to an extent, but that’s a topic for another article.

Thank you for reading this blog & stay tuned for more articles on thought leadership.

Chatbots <3 (your) Business: 7 Reasons Why?

Posted on 28/09/202014/05/2021 by Anteelo Master

Chatbots <3 (your) Business: 7 Reasons Why?

It is a known fact that human is a social animal. A human needs to interact with his fellow humans to express himself. Interaction gives a human a sense of comfort and understanding. This fact is well utilized by Chatbots, which has been a revolution in the market in a short time. The Chatbot technology has taken a giant leap and has emerged as a ground-breaking trend. All the businesses are eager to keep up with the updating trends and utilize the Chatbot technology to interact with their customer base and influence the market. Within the brief time-period, Chatbots have taken over the market. They are seen to be rocking the sectors of Customer Support, Customer behavior Analysis, Customer Service & Management, DevOps Management, Branding, and other Qualitative tasks.

What is a Chatbot?

In the most simple layman language, A Chatbot is an automated computer program that talks back to you. It interacts with the users as a human would and attends the customers round the clock without needing any break or having any geographical limitations. The conversation can be either text-based or voice-based, depending upon the requirement of the business. It is a virtual assistant that aids businesses to get closer to their customers and broaden customer engagement. With the introduction of ultra-modern technologies like speech recognition, machine learning, artificial intelligence, and NLP (Natural Language Processing), Chatbots have advanced so much that they can simulate a human conversation very closely.

Broadly, Chatbots can be divided into two categories:

1.Command Based Chatbots:

These Chatbots are based on the “if-else” algorithm. These Chatbots do not learn from the conversations they have; instead, they can only answer a limited number of predefined questions. It has a set of pre-written questions with specific answers. In these situations, users do not usually type or converse with the bot; instead, they select one of the many options provided to them. They have a fixed database so they can not answer the questions which are not listed in their database and can not function outside their code.

2. Artificial Intelligence Based Chatbots:

These Chatbots learn from the conversations they have with users and better themselves over time. They are contextual Chatbots and utilize high-end technologies like Artificial Intelligence and Machine Learning and appear quite sci-fi at the initial glance. They can understand natural questions and reply with the most appropriate answers. They remember the details about their customers and improvise their communication with them accordingly.

Now, if you are asking yourself, “Do I really need a Chatbot for my business?”, the question itself is problematic. The market is ever-growing, and the competition is getting stronger every day. The inability of a business to keep up with such a trend, which is woo-ing the market with its exceptional capabilities, could be a fall-behind for and your business. NOW is the ideal time to introduce your business with this cutting-edge technology and watch your sales and business fly high. Your business/company might be in a need of Chatbot Development if you relate to any of the below-mentioned points:

If you own an E-Commerce Business:

As per a recent study, it has been established that E-Commerce is one sector that is expected to make the most benefit out of the Chatbot Technology. The Chatbots can turn the monotonous shopping process into an exciting one by encouraging more user engagement. A Chatbot can keep an account of customer history, preferences, location, address, and navigation and, based on that, personalize the whole shopping experience for the customer. The Chatbots can recommend customers new products according to their preferences and also provide them with personalized vouchers and coupon codes, which can boost up customer engagement, resulting in an extremely positive impact on the sales. For example, if you have are a Pizza delivery App, a Chatbot can remember the previous orders made by the customer, additional topping requests along with their address and contact details so that they need not fill in the information again while placing an order. This makes the ordering process seamless and attracts more customers. This also increases the loyalty of the customer towards the brand and ensure that the customer revisits your app/website.

If you have customers/queries coming in round-the-clock:

Chatbots are not bound by and physical or geographical limitations. They can work day in and out without getting tired or needing a break. So if you are a business that deals with customers from different time zones, or if you like to keep your services open each and every day, every time, Chatbots can be a blessing for you. This takes off the burden of this redundant job from the shoulders of a human employee and allows his energy to be utilized for something more crucial.

If you need to give repetitive/similar information:

Most of the businesses need to answer an almost identical set of questions all the time. Customers usually inquire regarding the timings, address, or prices. A significant portion of human effort can be saved by automating this process with the help of Chatbots.

If scaling your business is requisite:

Unlike humans who can handle just 3-4 customers (at max) at a time, there is no such limit for the Chatbots. Chatbots can be assigned as the initial point of contact for the customers. In this manner, they can help to filter or segregate the customers according to their issues and then raise the issue to a human representative if required. This way, the tedious and redundant part of recurrent question-answering is handled by these new-age virtual assistants. They increase your productivity and efficiency, thereby improving your ranking and reputation in the market.

If you are low on time and budget:

No matter how fancy and sci-fi these Chatbots sound, the cost of building one won’t be leaving any holes in your pocket. The cost of developing a Chatbot is often similar to or sometimes even less than developing an application. Additionally, Chatbots aren’t just economical but are worth the price you pay for them as they bring in a commendable amount of business along with them. They are like a one-time investment that can take your business to a new height.

One Chatbot is equal to an army of employees. It saves the time of your team, which might otherwise go into redundant tasks or hiring a team to do the Chatbot’s jobs.

If you are targeting social media:

The integration of Chatbots with various social media websites and apps and their capability to engage the audience on the same has swept off the market. In this age of social media and smart devices, people prefer having apps that are multi-functional. Therefore, it is crucial for businesses not to leave any potential area to grab the customer base. Facebook, Instagram, Whatsapp, etc. have become the greatest markets, and Chatbots can help you acquire them by interacting with your customers on the same.

If you need to analyze customer behavior:

The Chatbots can be made to ask for feedback from the customers regarding their experience on your website/app or about product or service. This feedback can be a great help while making the marketing strategy and targeting a more precise clientele. The data acquired by the Chatbots can be used to provide a personalized experience to the customers, which can significantly impact the engagement on your platform.

Conclusion

A Chatbot is the need of the hour for every business, whether big or small. No matter which industry you belong to, Chatbots can definitely scale up your business and put you on the front foot, a step ahead of your contemporaries. The customer is always looking for a smoother experience, and with a Chatbot, you can ensure that your customer gets exactly what they want.

How can you Utilise Motion Design to Make your App more Engaging?

Posted on 21/09/202011/06/2021 by Tushar

Only a few years ago, any and all forms of motion and animation was associated with the definition of a bad site UI. Remember the old age advertisement websites which showed offers in circular balls bouncing off from one corner of the screen to another? The case of motion in web design was a sad case.

But ever since the advent of mobile apps, the scenario has changed so much so that UI motion design has now become a popular design trend.

A modern-day interface is no more about static elements. With UI motion design, brands are now covering the void between software and human primal need of variety and connection.

“The most intuitive and pleasurable element of web and mobile application services are the one that involves Motion Design.”

Incorporated at different mobile app journey stages, motion design for apps can not only make the users swoon over your app movements but also increase the app session time. They have now become a symbol of fun, innovativeness, and a sure shot medium of binding users with the applications.

Why use motion design for apps?

There are a number of ways apps motion design has made the overall mobile interactions a completely interesting one. Here, let’s see how.

Slow App Loadings are Now Enjoyable

Slow loading apps are as common in occurrence as days and nights since they happen all the time. There can be a number of issues behind it such as low network from the users’ front, a technical issue on the backend, or too many requests being made on the server at the same time. But, irrespective of the reason, slow load time is the number one reason that takes the users away from the app.

Well, this can be prevented completely by using animation in the app UI design which was one of the mobile app trends of 2018. By adding motion elements in every case of low load time, designers can keep the users hooked just to see the elements or the animation to glide on the screen. For instance, take Google Chrome’s offline page with a dinosaur game.

An Onboarding Experience for users

One of the most common use cases of Motion Design for apps is seen in the Mobile App onboarding stage of the app journey. Used to explain and make the user acquainted with the app, the animation is being incorporated by brands to make it easy for the users to find their way around for the first few runs.

Emboss App in Users’ Minds with Mental Map

Taking the Onboarding Experience to the next level, mobile UI designs help users create a mental map that fits the app flow in the mind. Ever noticed yourself pulling the top Gmail bar down to refresh your mailbox? We doubt it. The reason is that it has been embossed into us just like blinking of the eyes, so we no more have to think twice, it happens automatically.

Letting users know what’s wrong and what’s right

Motion elements can be one of the most impactful ways of letting the users know that they have encountered an issue or that they have crossed a level successfully. When designing to highlight an error, it is important to point out to users exactly what they are doing wrong.

Wrong password shake is the one animation that achieves it perfectly. Just like you show what users are doing wrong just with your motion, the feedback motion should also show the successful events. A simple mailbox popup with a tick mark animation would show the users that their mail was sent.

In the end, never keep the users wondering what they are doing wrong or if they were able to do something successfully.

Now that you have seen how motion elements make the app journey more fun and memorable, let us now look at the app UI design principles that you should employ to keep your motion elements from crossing over to the side of tackiness and uselessness.

The Walt Disney Articulated Principles that you Should Embody in Your Mobile App

Every app development company that has worked with motion elements know that the line between innovation and overdoing it is very thin and it is the place where they blur, the problem begins. Users become disinterested and apps go from being useful to becoming plain confusing.

To prevent your motion signs and movements from seeing a similar fate, you can follow these interaction design inspiration. These principles were first articulated by Walt Disney but are still capable of delivering a memorable enjoyable experience just like Mickey Mouse.

1. Motion Movement Trajectory

The design principle that has been prevalent in the industry follows the rule that animated shapes should mainly follow a straight trajectory movement. But we all know better. You cannot really offer an outwardly Web and Mobile Application Design Service with one leg in old traditions. To make users fall in love with your motion elements, you will have to add new movement trajectories such as curves, verticals, and even wave like and then show people those things visually.

2. The timing of when the Motion appears

Any motion prompt that comes at users’ screen out of the blue without any action motivating it, should be avoided. If you are incorporating motion in your app UI design, do it at a time which asks for it. There are times when it makes sense to add motion like when users enter the wrong password but an animated tick to show they have entered the right credentials can be ignored.

So, before you overboard with them, know at what stage they are actually needed.

3. Focus on the Focus of Animation

If your app has a lot happening on the screen in terms of content, design elements, image or video wise, have a motion element that comes with a tinted blinking background or blurs in and out so that users know what to do next. All your immovable motion features will lose their value if you fail to show their presence on the app screen.

4. Animation Speed

Assuming that you would be making a mobile app for ordinary humans and not Flash, your motion elements should move at the speed of a feather glide. Give users time to adjust their eyes to the movement instead of making it too fast for them.

A pro tip: Add rhythm to your motion. While adding movement into movement seems like a nonsensical thing to do but know that by doing it, you will be going one step ahead of the whole app resonance game straight from the users’ subconscious level.

5. Become an On-the-face Motion Piece

Used mostly in flashcard quiz based and eCommerce apps, these motion types makes the next move a no-brainer for the users. By moving too evidently, like in case of a discount countdown or the drop of location pin in case of Uber, you will be able to lead the users exactly where you want to be while creating a memorable brand image for yourself.

How is animation and motion used in mobile apps?

Like we said before, there is a thin line between doing it and overdoing it. There are places where you think you can use animation but in reality, you can simply avoid it. There are a few ways you can use motion design which makes the best UI design for apps. Let’s take a look at them:

Gamification

Adding emojis and animation mascots can do wonders for your app. These elements make the app addictive and likeable by all. Various messengers have animated mood stickers which give the app an edge over all the other plain messaging apps.

Progress animation

Waiting for something to load without knowing the progress tests a users patience. This is why apps have progress animations that show how much progress has been made while loading certain functions. Progress animation is one of the most liked features of motion design for apps.

Animated notifications

Notifications are usually quite boring but if proper animation is used then it improves the overall user experience. This will also make sure that users remember every important notification they get.

Loading animation

Loading animation is one of the most common types of animation used for app UI interactions. This type of animation informs the users that the process of loading is active and that the app is running well. This animation is a sub-type of progress animation.

Transition animation

Transition animation gives the app a classy look. It also conveys a positive user experience. By allowing transition, you give more life to the app when going from one page to another.

Marketing animation

Marketing animation is great for your brand. Animations used in logos is a great way of grabbing the attention of the users. This also creates a mental image of the brand on the users’ mind.

Scroll animation

Scrolling animation is another famous type of animation added in apps and is considered one of the best UI design for apps. Not only it makes the app beautiful but also gives it an elegant look. However, proper scroll animation needs proper coding otherwise the app may freeze or slow down.

Drawing attention

Attention drawing animation is usually applied when the attention of users needs to directed to certain areas. Suppose, you are ordering from an online food ordering app and as soon as you add items the price changes with a certain kind of animation. This would draw your attention to the numbers which is where the focus should be.

In the article, we have discussed how motion elements are the key differentiator between a boring app and an innovative one, the right stages for incorporating them and even the design principles that should be followed. We being best mobile app design company, follow a simple mobile app designing process to achieve the best results possible. Even though the steps are easy, the work is detailed. If you have any queries regarding motion designs or need interaction design inspiration, contact us at Anteelo.

Insights on Designing Experiences in Digital Healthcare

Posted on 02/09/202009/06/2021 by Tushar

With world in your palms, user experience is becoming a necessity in every domain. Everyone is looking for a memorable and seamless experience that is intuitive, intelligent and definitely a solution provider.

This is why today UX is gaining extreme importance and is playing a major role in simplifying the complexities. It is undoubtedly the foundation to success and all the passionate designers have proven this time and again. Many companies, be it product or service oriented are acknowledging the role of designing in the pavement of success like Fintech, Travel & Tourism, E-commerce, Enterprise Applications. But, there are few industries who needs to brace up like Healthcare, Oil & Gas, Insurance etc.

Today, I will share some insights from our experience in Healthcare and also touch upon the world of possibilities waiting to be discovered.

“How awesome it would be to have an intelligent system that calculates patients BMI, pointers of medical history, important notes of patients and then suggests drugs accordingly and doctors could pick up from that.”

Our first step in Healthcare UX

We started in the field with ‘Context media’, a US based client that aimed at designing an interactive tab app that helped patients gain more knowledge about the chronic diseases. Though, it was not a big project but helped us touch the unanswered vacuum of the industry. Soon, we got our milestone project ‘Surgeon logbook’, a project of ‘Narayana Health’. Dr. Varun Shetty approached us to design an extremely simple app that would aid surgeons in maintaining their log book digitally. We spent hours with the doctors understanding their requirement (conscious and subconscious) and them. We were appalled User Experience in Healthcare to discover how healthcare industry was so heavily paper dependent in 21st century! With our mobile first approach and research, we were happy to unearth that the world of surgeon’s was looking forward to an App like this.

3 Years in Healthcare industry and after spending few thousand hours with doctors, nurses, surgeons and patients, we have been entrusted with immense knowledge and thrust to design many more healthcare products. We are on a mission to revamp health care with outstanding UX and ensure that it is way more accessible than shopping.

Let’s see the current scenario of EMR in Healthcare and later I have shared some tips for designing Healthcare products.

EMR – Electronic Medical Records

Today Healthcare is not just about cure it is more about prevention. We have power to access the knowledge with just a tap. But, it’s sad to observe that current Electronic medical records (EMR) in market is just another piece of software that can be used by doctors and patients only post formal training.

Seriously? Training for an EMR! We didn’t need any training for Facebook, LinkedIn, Amazon, did we? It’s not just about providing a technical solution but it is about providing a right solution that is empathetic towards users and intelligent enough to eradicate problems. Major software companies have spent months and years building EMRs, just to realize that hospitals, doctors and patients aren’t using it the way they were supposed to.

This is where User Experience Design and Emotional intelligent designs play a major role; every other day we read of medical errors that leads to loss of life, but with practicing a good UX practice, we can definitely avoid and overcome these errors.

Imagine an EMR with a seamless experience for doctor while he is prescribing drugs. The app that is as simple as an e-commerce checkout page and takes you through easy but essential steps. What if we design an experience where doctors can see side effects of drugs tailored to individual’s medical history before clicking Prescribe button. How awesome it would be to have an intelligent system that calculates patients BMI, pointers of medical history, important notes of patients and then suggests drugs accordingly and doctors could pick up from that. It’s about time to add a layer of intelligence to the app by creating an algorithm that offers helpful suggestion to users. A great example would be Tapgenes app Designed by us that takes data from embedded health tracker from iOS and suggests how can we better manage health of ours and our loved ones. This is way too exciting, I would rather stop, else I might end up building one.

Anyways, here are some tips to ponder on before designing UX for healthcare.

Start with Design Thinking aka Solution Based Thinking Session

This session with the stakeholders is the first and most crucial step. Involve the entire team, right from product owners, dev team and marketing team. Here are some links for a design thinking workshops.

Design Thinking. Thoughts by Tim Brown

What happens with a design thinking approach to healthcare? by Tim Brown

Keep it device friendly

Desktop version of EMR is history; let’s think of mobile or tabs. In one of our research, we found that doctors were more comfortable using EMR on iPad. IoT can be smartly used to supplement patient treatment through remote monitoring and communication, and to keep track of patients as they move through a healthcare facility or connect your EMR with smart wearables.

Create a UX Process

Every project has its own challenges, be it budget, timelines or development constraints. It is very important to understand them, sit back and draw your process that is adaptive to the project. We followed following steps for one of the healthcare projects:

Empathy: Understand users (doctors and Patients) wants and needs.
Discover: Research, create user scenarios, interview stakeholders, users and others playing a major role, create personas, competitor analysis.
Define: Create user journey, process flows. wireframes, clickable prototypes.
Test: Wireframes can be turned into clickable prototype, test it before you fine tune the pixels, heuristic evaluation.

Know your Users and Know them better than them

A good product is the result of good IA. Card sorting helps you group and organize necessary information by getting users involved. For example: What information doctor needs before prescribing medicine and in which flow can be easily determined by having an internal discussion and also by involving doctors involved.

Our team at Lollypop loves this activity, as Card sorting is simple, cheap, fast and user-focused. Card sorting also helps in bonding with clients and knowing the users better.

Understand HIPAA Compliance – Health Insurance, portability and Accountability.

Make sure you are aware of all the laws before you start designing fancy things. Few healthcare products fall under regulations that can impact the User Experience. Not being aware of these laws could delay the products release and could also lead to other issues. Understand the laws in handling and protecting personal healthcare information. Most of these laws are around who can access what information.

Once your personas are ready, map it to the roles and create user flows. Health insurances and their coverage are different in every country, it’s important to understand insurances role and regulations while building a product. As a designer be responsible and consider privacy of patient’s information.

Follow “Intelligent Devices, Dumb People” Rule

Yes, you read it right. We should not overweigh anyone to go out of their genre and become extremely tech savvy. Keep it simple, doctors are interested in treating patients and definitely not learning your software.

Conclusion

When you understand “What users need and not what they want” you are treading on a right path. We can order pizza, call for a taxi, maintain our finances, plan our holidays with few clicks, because, these products have appreciated the criticality of designing user centric interfaces and investing in UX to make the experience emotional intelligent. Now it’s time for healthcare to pace up and build an amazing product for hospitals and patients.

We will call it a winner when:

Patient would be able to maintain their health records and updates as seamlessly as FB posts.
Share medical records like sharing pictures in Instagram.
Doctors have all the information in few clicks.
Doctors can prescribe with easy reminders.
Doctors can concentrate on patients and not technology.
When doctors and Patients smile together.

THE EVOLUTION OF DESIGN THINKING

Posted on 23/08/202009/06/2021 by Tushar

Who started design thinking? And where is it heading? In our Long Read, I feel design thinking’s growth from a niche activity to a mainstream practice. Pulling examples from the worlds of technology, public sector and finance, there is an endless argument that we need design thinking and designers more than ever.

The evolution of Design thinking

There’s no birthday for design thinking. Despite important landmarks and significant claims and contributions from designers, projects and agencies like us, there was no big bang. In the old days, the term “design thinking” described the techniques and methodologies employed by designers to create abstract services and experiences. Now, it’s much broader in scope and application.

Design thinking was present a long time ago in any design education. The system of analysis and synthesis, sketches, computer renderings and models made in workshops was all about customer insight, concept creation, prototype-building and testing. These are the same processes and techniques that nowadays we call design thinking.

But in my very first job, I noticed that the business world was actually very disconnected from customers and design practice. The prominence was more to the engineering team rather than the end user. Earlier design briefs (or I should call it User Interface briefs) focused on features and market research instead of user insight and testing. Unconscious decisions were made, resulting in marketing that over-promised and an operationally focused customer service.

The spread of design thinking

Geoffrey Moore’s Law of Technology Adoption describes how an initial idea is spread by visionary early adopters (good example is Facebook began as Harvard sophomore and early adopters made it big). The idea traverses the “chasm” of slow adoption and then grows dramatically when those applications and contexts show evidence of success.

Design thinking began with the spread of design practice. When the pioneering agencies began to talk about service design and design thinking, early adopter organisations were quick to see the benefits. Economies moved towards creating value from services as well as products.

But for many years, design thinking remained the domain of the early adopters, because it was seen as threatening traditional, expert-based thought. It wasn’t until we created sustainable service and design thinking practices and the mainstream started believing that such “soft” techniques actually worked that design thinking took off.

Fast-forward to the end of 2015, when tech services giant IBM launched its design thinking methodology and recruited 1,000 designers worldwide, though they burnt close to $100 million in just a year and scraped everything later. But across the globe, design has become an important integrated element within companies and organisations.

Design thinking – in Technology

Technology is an obvious application for design thinking. As a central part of our lives, technology has to be accessible, usable and appropriate to people other than the clever few who developed it. During my time at GreeneStep Technologies, the techniques of usable interface allowed me to shape the strategy and delivery of technology projects. Usability and beauty was a driver of revenue, not a “nice to have”. And this helped companies see the real business benefits and allowed them to successfully exploit the scale and reach of technology. The future of big ideas such as the Internet of Things is as much about trust and customer approval as it is about big data and networks.

…In financial services

The interest in design methodologies in business has been phenomenal. I am as surprised as anyone to find that at Barclays, design practice and design thinking are at the heart of how they develop digital banking services. The same goes with Fidelity USA, How many of us know they have a humongous UX centre where close to 60 creative minds put design thinking to work.

Barclays set up a centralised design office four years ago. Through a series of industry-leading products such as Pingit and Barclays Mobile Banking, it led the way in digital banking. Design is now integrated into every business – and designers are in great demand.

But with digitisation comes opportunity to do more than designing screens. Deconstructing processes, removing bureaucracy, putting the user at the heart of process and designing their service experience all change the nature of how we engage with customers.

…And in the public sector

It’s a lesson learnt by government too (Not to the fullest yet).

For the public sector, design thinking has been particularly attractive and at odds with traditional practice. Whether it’s obesity or mass transport, engaging with societal problems and driving real behaviour change is tough.

Customer empathy

I am amazed every day at how keen business leaders and managers are to use the tools of design and user research in projects and strategy. And it’s no fad. In a post-innovation world, where blindly pursuing new ideas is no longer the primary objective, empathy with customers comes top of the list.

We need emotional context to create clearly differentiated brand experiences that are simply more beautifully designed. This demand often comes from younger generations of employees who are frustrated with old corporate ways of doing things. And, of course, from customers, who increasingly articulate their thoughts and criticisms via social media.

The revolution of design thinking

This is an important moment in the journey of design thinking. Great progress has been made. We’re fed up that so many aspects of our lives have been designed by accountants, marketers, technicians or policymakers – those who care more about revenue, message, technology or politics than our real needs and desires. Design offers tangible benefits that complement, orchestrate and deliver human value.

But this is just the beginning. Tim Brown, CEO of IDEO, is often cited as the creator of design thinking (though he’d agree that we’d all been doing it anyway). In a recent speech at Central Saint Martins in London, Tim noted that business school students were great advocates of design thinking and a more creative, empathetic approach to management.

There’s great value in demystifying and sharing the tools of design. But it’s also vital to know when a higher level of skill and design thinking processes is required.

Design’s interest in deep user insight, rather than mass research, can therefore offer great value. The same goes for tools such as co-creation and prototyping. By piloting prototypes, you gain feedback and catch problems early in the process. In this way, design has the potential to impact on the success of an initiative or policy.

So, we’re surrounded by success and the embracing of design. Job done? Mission accomplished? No.

Designers are different

A designer will see things differently from an accountant, stakeholders or a technology creator. In creative workshops, business students would come up with a single concept and be happy with it, whereas a design-trained student would create five and iterate each idea before finding the ultimate solution.

In a world fascinated by processes that promise responsiveness and rapid development, as exemplified by agile, the role of the designer becomes ever more important.

The designer is a facilitator, a champion of human empathy and a guardian of quality and simplicity. Designers override organisational or technical decisions that can chip away at the customer’s eventual experience. It’s collaboration between all parts of the organisation that makes great design happen.

It’s time to love design

There’s also a perception that design thinking and associated activities like service and customer experience design are somehow weak when it comes to aesthetics. But this should never be the case.

Now is the time to raise our ambition. The outputs of design thinking should be as beautiful as we can make them. They should be loved and treasured by all who use them. Rarely does this cost more, though it can take time to find talent and allow it to flourish. The results are always worth it.

Now that we love design thinking, it’s time to love design. Design of the detail, the delivery, the communication, the feel and the experience. People know design is their right and not a luxury; it’s merely humankind deciding how to make things as good as we can make them. This can be applied to an exceptional health service. Or to a transport system that’s empathetic to those who live around it as well as those who use it.

Design is the ultimate shared human activity, by us, for us. It’s time to love design, not just on its birthday, but every day.

Stay tune for what Anteelo has for you on this year’s DESIGN DAY!

Inspiration: Smart Design – Products that Change Our Lives by Clive Grinyer

* Disclaimer: all the images are copy right of their respective owners, we have only used it for display purpose.

UI and UX – Critical Components of E-Commerce Success

Posted on 23/08/202009/06/2021 by Tushar

The strong shift towards e-commerce in India is ever more evident with India stepping into ‘1 billion mobile user club’. According to a new Bloomberg report, country now has around 1.03 billion mobile phone subscribers. SBI research report says the e-retail market was around USD 6 billion in 2015. And India expects 125 million online buyers with USD 19 billion (only through mobile) business by 2019.

One of the research held in India shows, ‘The largest digital properties in India (Facebook, Google) and e-commerce businesses have acknowledged that they receive 50% traffic from the web and 50% traffic via mobile (mobile web and app)’. However, mobile traffic is growing at a much faster rate. But, we most definitely cannot ignore the fact that only 7.8% of mobile users have smartphones. But the non-smartphones users heavily use the Internet!

125 million online buyers in India by 2019
Mobile Commerce sales to hit $19 billion by 2019
Just 8% of e-commerce addressable market lives in Top 8 cities, rest to be reached by mobiles.

The rapid change in e-commerce has strongly focused the entire design industry. Looking back, from print we shifted to web design and today we have stepped into the whole new era of designing for systems. It’s not just limited to that! We see highest level of personalization and customization taking place serving almost individual customer needs. The question here is ‘Who’ tracks the online behaviour and needs of your target consumer, ‘Who’ digs into the competitors product, ‘Who’ study the market trends and ‘Who’ gives you a solution that exceeds expectations?

The success mantra to stay ahead in the game for all online businesses lies in innovation and tactfulness of online platforms – the answer and key is with UX (user experience) and UI (user interface) experts. These are the people who ensure that your company makes a lasting impression on your potential consumers and convert them into loyal ones!

User should experience a complete bliss when they are navigating through your platform. An easy to use portal with all the necessary information and detail makes a big difference. These designers have an ability to get inside the heads of users and present you with answers to typical ‘What and How’s’ of your digital product! They are part researchers, observers, thinkers, developers and marketers. Remember, when you went to some website and in seconds, were fed up because you could not find the information you were looking for or you had to look up the entire page just to find one simple login; thus, is an example of a bad experience. Such that you would not want to go again. And then there are Websites like ‘Facebook and LinkedIn’ that generate high volume traffic mainly due to the enhanced user experience. Therefore, if you are interested in generating high volume traffic on your portal, you should ensure that it is user friendly and easy to navigate. And, more so serves needs of every individual customers in a way that they feel that they feel part of it.

Like, Beauty is incomplete without brains. Similarly, UX is imperfect without a great UI! A great User Interface is the part of the web interface (portal or mobile) that faces the user when he looks at the portal. The use of effective and simple user interface design will be of immense help in achieving the objectives of going online. Right from colors, fonts, graphics, animations, wordings, placement, almost everything is so beautifully inter-related and in a flow that users are bound to fall in love with your product and portal. A good user interface not only increases the usability but also leads to the smooth completion of any task at hand thereby making everything enjoyable and flexible as per the requirements of users. The visual appeal of a UI on portal or mobile has a significant impact on users as its information Architecture doesn’t enable engagement on its own.

To conclude, UX is as simple as making an online, digital world as human friendly as possible. And, UI makes it as pleasing as possible. The world of e-commerce, demands an expert guidance in offering a platform that would ensure that profits see an upward trend.

Lean UX – The Evolution of User Experience in the Lean Methodology

Posted on 17/08/202009/06/2021 by Anteelo Master

You’ve landed your first UX job. Now what? You’re probably excited about what’s in store for you in this career path – and a tad overwhelmed. I’ve written this article as an attempt to ease your nerves. Some of what you read, you may already be aware of. And if you feel some of them sound more like life hacks than design tips – it’s probably because they are.

Show Initiatives

If you’re new to the workplace, chances are the heavy-lifting hasn’t started yet. You’re relatively free, and it’s a great time for you to say yes yes to doing any and all kinds of work – even if it wasn’t part of the job description; even if you don’t think you’re good at it

Being forthcoming and approachable about the kind of work you’re open to doing signifies that you’re open to learning everything there is to the job. Say yes. Make mistakes. It’s all good. Most UX designer jobs are entry-level positions, hence having a host of ancillary skills will help you grow in the organisation faster. Opening yourself up to new kinds of work will only help you holistically as a designer.

Forget the job description; be a generalist

It’s easy to get caught up in the rat race, so here’s a protip- don’t!

It’s typical of the most design professional to get trapped in the title race that we forget to think about what eventually matters – our overall growth as a designer. An exceptional UX designer is almost always a generalist and being one involves proficiency not only in design but also in subjects like empathy, communication, content writing, business and strategy, just to name a few.

Find real users to test ideas on

One of the most neglected steps in the design process is testing your product on real users before launching it. Don’t get us wrong- having a revolutionary concept is great. But until you get feedback from someone who is going to use it every day, it will remain just – a novel concept! And no, your teammates aren’t your real users, their feedback isn’t going to help much.

Look for a mentor

Differing opinions can sometimes be key to new insights. You need to blend with the people and find someone who can speak to you candidly and help you navigate life in the organisation and profession alike. Scan your workplace or industry and find a mentor with the skills and professional drive that you wish to emulate. A good mentor can impart nuggets of wisdom that you may not find in self-help manual or guide.

Sketch first

No matter how far we get with technology there is no alternative for putting pen to paper. Since it’s still early days in your design career, refrain from designing directly on the screen. Even if you are a master at visualizing an idea down to the last pixel in your head, we end up losing many details by the time we reach the final product. Sketching is the quickest way to translate an idea in your mind into the real world. You can come up with multiple iterations of your idea quickly. No time is wasted figuring out which font size or color to use, or what kind of roundness a button should have.

Get into the habit of writing

Writing – stories, blogs, journaling – helps in bringing about clarity to your thoughts, which is difficult to achieve if it’s all just locked inside our head. In addition to sketching disparate blueprints, consider fleshing out concept notes that you can develop into products later. When you make writing a habit, you start to notice that it translates to your designs as well. Writing microcopy is an essential skill for UX designers, which can make or break their design. A product’s true value is almost always conveyed through the copy used. Creativity in the spoken word will help you refine your UX designer portfolio.

Get design inspirations, but do not copy

By habit, designs of most designers tend to get heavily influenced by sites such as Dribbble, Behance or by apps with “cool” interfaces. What they miss out to understand is that each design is created to solve a specific problem. It’s obtuse to mindlessly copy these designs without understanding the reasoning behind them. Try to adopt a problem-solving attitude to design; look at each product from a customer’s viewpoint and build experiences to keep them coming back for more. This methodology will give you a definite edge in the industry.

Seek and respect feedbacks

In your career as a designer, your thoughts and ideas will be challenged by your clients, peers, and sometimes by yourself (which I highly recommend doing). Defending the designs we make is almost a knee-jerk reaction we’re all guilty of, and while it is your job to communicate to the client why you did what you did, don’t get too attached to your designs. Instead, learn to love the feedback you receive and probe deeper to understand the underlying reason for the feedback. Being receptive to feedback will also help people around you feel more forthcoming in sharing their honest views.

Don’t stick to a single process

The traditional design process that we are used to struggles to keep up with the changing needs of stakeholders. Every new project comes with its own set of challenges – the client wants the product yesterday, they don’t have time for user research, and, likely, the design process you’ve sworn by all this time doesn’t fit in with the project plan. The only way to adapt to these changing needs is by adopting newer design processes that can positively impact the project. Read up about processes like Lean UX and Design Sprints. Read up about design strategy from the greats. They’ve changed the way we work and collaborate with teams and clients (and users) on a project. Understanding these processes and identifying when to apply them is key to becoming a master of your craft.

Attend workshops

Design workshops expose you to influential thought-leaders from the industry. They teach you firsthand about real-world problems and solutions. Also workshops are a good way to find a mentor from your field and speak of your interests to a wide variety of people interested in the design discipline.

Conclusion

One last thing, but it’s necessary. The first project you work on won’t be perfect – a lot of them won’t be. The first article you write won’t be perfect either. And neither will the workshops you conduct. And that’s okay. Perfection shouldn’t be your end goal. Design is an iterative process. And we’re all still figuring it out. Might as well enjoy the process while you’re at it.

Locks on Web Redesign: 5 Keys to Unlock

Posted on 07/08/202014/05/2021 by Anteelo Master

Locks on Website Redesigning: 5 Keys to Unlock

A website is the destination of your online business, and you should make sure your website is well-designed and compliant with the existing SEO guidelines. Year after year, new technologies, software, and ranking algorithms are introduced, which force website owners to make the necessary design changes.

Website Redesigning

If you are a website owner who is contemplating a website redesign, this article discusses five vital factors that you should consider for redesigning a website.

A Responsive Website Redesigning

A clunky, laggy, and unresponsive design can turn off the visitors in the blink of an eye. On the other hand, a beautiful looking website that responds to the touches and actions immediately hook in the visitors. Moreover, Google has made it clear that a responsive design that increases session time would be one of the significant ranking factors.

Good website redesigning includes a clutter-free interface with plenty of white spaces and small but visible navigation buttons. A website with symmetric and well-organized pages catch the eye of all users and make an excellent first impression. A responsive design Also includes different landing pages optimized according to various devices that can give your website a significant boost in traffic, average session time, and rankings.

Summarizing, your website needs to satisfy these parameters for attaining an excellent, responsive design that impresses your visitors and improves your Google rankings.

Beautiful design
A lot of white spaces with small navigation icons
Diverse landing pages

Mobile Optimization

Apart from responsive design, a website should be compatible with all small screen and large screen devices. Around 50 percent of the total internet traffic is mobile traffic, and Google, in one of its recent algorithm updates, has mentioned that mobile compatibility is going to be one of the significant ranking factors for websites.

Therefore, your website should be well-optimized for mobile, tablet, and other small-screen devices. A website can be optimized for mobile devices by several methods like:

Updating robot.txt file
Updating the CSS code
Using mobile-optimization plugins
Creating a mobile version for your website

Speed and Performance

Suppose you typed a search query on Google and clicked on one of the displayed search results. You’ve been waiting for ten seconds, but the page does not load. What will you do? Unless you are not a regular visitor to that website, you leave it in a flash. This behavior is standard and applied to all the users; therefore, a website must load fast.

The design of the website plays a vital role in determining its speed and performance. If a website has a dense, clumsy design with a lot of content, pictures, and videos on every page, it takes more time to load. On the other hand, if a website has a sleek and responsive design with minimal content and compressed images, it loads faster.

Luckily, you can access a lot of free tools like GTmetrix and PageSpeed Insights that allow you to determine a website’s load speed and tips to improve it.

Some tips to improve your website’s load speed and performance are:

Design plays a vital role in determining your website’s load speed. Your website design should be minimal, with only necessary items and pieces of information on the page.
The presence of excessive multi-media elements like high-quality images and videos can significantly reduce the load speed of a website. Try reducing videos and pictures on your website, and compress the photos if they are relevant and provide the necessary information.
If your website does not have appropriate storage, bandwidth limit, or a right hosting provider, it affects its loading speed. Make sure to check these factors if your website takes time to load.
Check your website’s speed and performance regularly and act upon the recommended fixes and suggestions.

Accounts and Social Media Integration

Social media integration enables you to multiply the number of visitors visiting your website without putting in any extra effort. Adding share buttons on your website allows your visitors to instantly share your content with their friends and family, which improves your reach, traffic, and rankings.

Adding your social media handles on the website can help you connect better with your audience and allows you to share content on different platforms and in various forms. Providing an option to register and login on your website enables you to provide your users with personalized user experience, which is essential for building trust and improving brand reputation. You can further simplify the login process by providing the feature of logging in directly from social media accounts.

Social media and account integration can help you in the following ways.

It allows your visitors to share your content over different platforms.
It enables you to connect your visitors with your social media handles.
It enables you to provide your users with personalized user experience.

Analytics

Analytics tools allow you to analyze the performance of your website and make necessary improvements. Different websites have different visitors of varying age, gender, country, device, and more. Analytics tools like Google Analytics and Monster Insights allow you to access all the information about your visitors, enabling you to understand their behavior and requirements.

Analytics tools also allow you to track conversions, funnel performance, session time, bounce back rate, back off rate, and other necessary information that can be vital for improving your website’s performance.

Some advantages of using analytics tools are:

It provides in-depth information (demographics) about the visitors.
It identifies the underperforming areas of your website, helping you take targeted actions.
It enables you to analyze your conversions, backoffs, bounce back rate, and average session time.
It helps you optimize your campaigns and strategies according to the visitors.

Conclusion

Website design is a significant ranking factor for websites as a responsive website design that provides visitors with a better experience. Although a good website design includes other elements like logo design & positioning and widget optimization as well, the aspects discussed above play a key role in determining the overall design and performance of your website.

Vietnam: An Up-and-Coming Digital Design Hotspot

Posted on 23/07/202009/06/2021 by Tushar

Travelling gives you wisdom and experience that is beyond words and I am extremely lucky to have been able to tour to various parts of the world, though, most of it has been work related; Lollypop has made me explore European and Western world mostly to meet either new clients or catch up with the old ones. And, this time I feel like I have struck a jackpot – Vietnam!

This city has energy and vibes that is so enthralling that you have to take a step back and let the moment sink in. It’s fascinating how this place has witnessed endless battles, survived worst of the times and yet is one of the south-east Asia’s fastest-growing economies. Honestly, humans and economies never fail to appal me, Vietnam, labelled as a third world (by Western Economy) has fought three decades of bitter wars against them itself to gain independence. It just took me mere FOUR days, to have an absolute new outlook of this country. I have gained an unparalleled respect and love for this country. The constant urge to explore and discover this city made me dig a bit further and I have broken this article into 3 parts that amused me the most – City, People and of course Design.

CITY – Ho Chi Minh

Fresh and sparkling; it just makes you fall in love with it. Though, it is 10 times poorer than India, it is way cleaner and better. I have nothing against my country but I have to mention this here because really it’s just about individual’s efforts and attitude that speaks for one’s country and we Indians need to learn this. Another amazing thing about this beauty is BIKES, I personally am a biker by heart and it was an unusual experience to realize that Bike here is the basic medium of travel with no social tags. Be it rich or poor everyone is on bike, there is absolutely no concept of classic, sports or adventure bikes, A Bike is A Bike, simple and plain. And, yes the best way to discover this city is to hop on a “Bike Taxi”.

Next thing that leaves you gaped is the Food; it is just everywhere for dirt cheap. You can gobble all the food you need for less than a quarter and I am talking about healthy, good and nutritious food, now that is what I call a heaven! The city has developed much beyond my expectations and I even heard that everyone is developing a good traffic sense. Unfortunately, during my travel it was raining and I had to travel mostly on taxi which was bit expensive.

PEOPLE

A country is made of its people and the beauty of Vietnam equally reflects in its masses. The warmth and welcoming nature of everyone leaves a never fading smile on your face. There is a massive difference between Bangkok & Vietnam; Vietnamese are extremely soft, welcoming and warm hearted. But, the challenge here is of language and communication as not many are well versed with English and one can get stuck if you are outside the city limits. City thrives on service driven attitude and people love their 9 to 5 jobs with 2 hours of break; yes! 2 hours, 1 for food and another for quick power nap. They believe in moving with the flow and have little appetite for innovation. However, when you interact with locals, the keenness to learn and grow throws you off guard and you feel as if you are in a diamond mine, surrounded by precious gemstones.

DESIGN & IT

The best designers are generally rooted in the artists and Vietnamese art has a long and rich history, the earliest examples of which date back as far as the Stone Age. They are amazing when it comes to art and it is wonderful to discover how they are exploring new arenas of branching out; few have opted for print and animation but majority of them have chosen digital design. I was lucky enough to meet few designers and phew, saw some real exceptional work! The most marvellous thing was to know that all designers there knew UI Development by default; an artist turned designer with technical know-how, now that is what I call a master stroke. Here are some of the design samples from the designers I met:

1) This Designer here is amazing visualizer and perfect with design tools, the only challenge was communication gap.

2) This one blew me away! Literally, think of anything that is related to design and she knows it all; an amazing artist, designer, animator and brilliant communicator. One of the jewels, I was talking about.

Though, designs and designers had great impact on me, one thing that did offset me a bit and that was lack of individuality and their own identity; the designs there are predominantly influenced by Western world. However, the willingness of Designers to explore this part of the world given the right opportunity has my hope pinned.

To conclude my experience, all I can say is that a little guidance now to these emerging designing sensations will most definitely take world by design storm. And, I am extremely glad to be discovering them at an early stage. And, I am definitely over-whelmed to realize that Designers around the globe are realizing their worth and they know this is there era.

Why Rich Animations is a great design trend

Posted on 18/06/202018/06/2021 by Anteelo Master

In today’s world, the animation plays a crucial role in communication. It is incredibly versatile and can communicate abstract, complex and multidisciplinary concepts in an effective and easy manner. Gone are the days when people said: “ Animation is just a small part of interface design or product design and it is not essential “. Today, they are not used merely as eye candy, but as a powerful tool meant to enhance user experience. They are like heartbeats that brings life and soul to interfaces and products.

Latest web developments have allowed animations to be implemented easily which has given us designers truckload of opportunities. Simple or elaborate, animation can fascinate the users at every step. In this blog, I would like to highlight 5 ways you can use rich Animation’s to bring life to your designs:

Storytelling and fun way to convey any message

Who doesn’t like Stories? Probably no one. Animation can be used for storytelling and through them, even the most difficult concepts can be conveyed easily to the users. For example, previously, most brands were using the tutorial videos to help their users understand the process and benefits. But, today, the animation is ruling this space; pick up any app they are generally supplemented with ‘Splash Screens’ or step by step messages to guide users through the usage of the app.

Furthermore, it adds up to the personality of a website or mobile app, basically, your digital presence. Whether it is a long scroll of seamless sections of a website or showcasing of vision and capabilities, your story or action can be told in a fun and elegant manner. For instance, one of our clients, Hakunamatata, in space of Information Technology & Services wanted to communicate their strength in the development space through a website, hence, to highlight this we used ‘Unusual Navigation’ and empowered with many micro-interactions.

We believe, the animated design is a story best told; it adds an extra zing of awesome sauce that pushes the designs over the edge, bringing the very design to life in a subtle and friendly way which prompts the user to interact and explore more. You should check out this website to experience the zing I was talking about.

Interactive and Intuitive

Intelligent animations are very engaging and enable users to focus, get feedback, and communicate efficiently with the brand and its digital interface; this creates a pleasant illusion close to natural interaction as with physical objects. This is the very reason why Apple and Google give so much importance to animation and interactions in their guidelines.

Interactive animations put the user in the driving seat and impart a feeling of having complete control over the navigation while they go through an astounding interactive journey. This amazing website takes users through the interactive journey of Rome’s history. It is the most engaging history book you would come across and a user would feel like they are living the entire era.

Another, important thing to take note of is how a designer can effectively declutter his designs by concealing and revealing options with smooth animations and interactions which can be very useful while designing content/options heavy designs. A classic example would be the Android tray pulling animation with options.

Visual feedback and Micro interactions

These days we see a lot of animations giving visual feedback in the form of effects, transitions, animated colors, icons, and seamless backgrounds. They provide an unmatched user experience, because a user knows he is hovering on a clickable button or a link, and not just some content. Using Animation, the user is made aware of the progress and other features in an instance. An animated interface has the power to entertain the user with a fun loader while they wait for the page to load, inform them with a progress bar, load the animated skeleton of the layout, seek attention with beautifully animated signals when needed, alert a user about an error, help them navigate and what not! Micro-interactions also evokes emotions and feelings for the action. Animation applied for micro-interactions are hardly noticed by the user, however, as with all the small and simple elements of the interface, a lot of intelligence and understanding goes into designing micro interaction which boosts user’s interaction with the interface.

Great and beneficial for designers as well

Animations, not only helps the designer to make a delightful presentation of their designs, but it also enables the designers to discover a lot of potential improvisation while they prototype or animate their designs. I would say every designer should keep animations and interaction in mind while designing an interface, which is nothing but interaction designing.

When the designer does this, not only he takes the wireframes to the design stage, but he also takes the design to the next level for better development, where he has already visualized how a user is interacting with the interface. It speaks volumes about the attention to detail the designer has put into it, as he eliminates bugs, errors, missing links, and dig into a lot of innovative UX with his “ Interaction Thinking “.

An animated design is a living thing! Period.

Not only it is as satisfying as the ‘fidget spinner’, but it supports the very essence of real life interaction and it creates feelings and perception close to what we humans experience while interacting with a physical object. It speaks to you, plays with you, emotes with you, and understands you- Just like your best buddy.

The animation is the future of design and interfaces, which is very obvious with the evolution of VR and AR interfaces, where animation is the key property used to design them. People don’t just buy products, they actually buy the interfaces, the lively designs, and those appealing interactions.

So, if you are creating an innovative product or design, take heed as the future is animated designs. Technologies such as SVG animations and WebGL, which supports us designers to make use of rich animations and interactions to enhance and add life to designs, which eventually impacts millions of lives.

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INTRODUCTION

What are the types of design deliverables?

1. Discovery & Research

2. UX Design stage

3. UX Design stage

Stakeholder Interviews takeaways

User research document

UX Audit

Information Architecture

User flows

Wireframes

Visual designs

Animations

Design system

Visual design specification

Conclusion

What is a Chatbot?

Broadly, Chatbots can be divided into two categories:

1.Command Based Chatbots:

2. Artificial Intelligence Based Chatbots:

If you own an E-Commerce Business:

If you have customers/queries coming in round-the-clock:

If you need to give repetitive/similar information:

If scaling your business is requisite:

If you are low on time and budget:

If you are targeting social media:

If you need to analyze customer behavior:

Conclusion

Why use motion design for apps?

Slow App Loadings are Now Enjoyable

An Onboarding Experience for users

Emboss App in Users’ Minds with Mental Map

Letting users know what’s wrong and what’s right

The Walt Disney Articulated Principles that you Should Embody in Your Mobile App

1. Motion Movement Trajectory

2. The timing of when the Motion appears

3. Focus on the Focus of Animation

4. Animation Speed

5. Become an On-the-face Motion Piece

How is animation and motion used in mobile apps?

Gamification

Progress animation

Animated notifications

Loading animation

Transition animation

Marketing animation

Scroll animation

Drawing attention

Our first step in Healthcare UX

EMR – Electronic Medical Records

Start with Design Thinking aka Solution Based Thinking Session

Keep it device friendly

Create a UX Process

Know your Users and Know them better than them

Understand HIPAA Compliance – Health Insurance, portability and Accountability.

Follow “Intelligent Devices, Dumb People” Rule

Conclusion

We will call it a winner when:

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The evolution of Design thinking

The spread of design thinking

Design thinking – in Technology

…In financial services

…And in the public sector

Customer empathy

The revolution of design thinking

Designers are different

It’s time to love design

Design is the ultimate shared human activity, by us, for us. It’s time to love design, not just on its birthday, but every day.

Stay tune for what Anteelo has for you on this year’s DESIGN DAY!

Show Initiatives

Forget the job description; be a generalist

Find real users to test ideas on

Look for a mentor

Sketch first

Get into the habit of writing

Get design inspirations, but do not copy

Seek and respect feedbacks

Don’t stick to a single process

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